Diamond Announces Top Sales for August 2018

Fantastic Four #1 Relaunch is #1 Comic
Marvel has 4 of Top 10 and is #1 Publisher in Sales and Units

Not surprisingly, relaunched #1 comics with loads of variant covers do really well in sales to comic shops.  This month it was the long awaited return of the Fantastic Four that hit #1 is sales.  Marvel is again #1 overall, beating DC my more than 12% in both dollar sales and unit sales.

Sales were down in August in both $ and units compared to July.  Comparing to August 2017, $ were up ~5% while units were down ~5% (showing that prices paid for comics have gone up, on average, in the past year).

Looking at the top Graphic Novels by $, it seems clear that younger readers are playing a part in sales, with Legends of Korra Book 3 coming in at #1 and DC Superhero Girls “Out of the Bottle” coming in at #2.  These are clearly targeted at younger readers, and this makes me somewhat hopeful) about the future, if the readers developed on these books “graduate” to other comics as they get older.

DC has very vocal fan support online and in comic shops that I frequent here in Southern California, but those loudly pro-DC fans do not seem to be outpacing the silent masses buying up Marvel comics like crazy.

DC can sell the heck out of the Batman and JLA franchises, plus events are always popular with comic shops/fans. Beyond that, their sales tend to fall off.  Marvel tends to have more strong franchises (in addition to their events also selling like hotcakes): Spider-Man, X-Men, Avengers, Star Wars, Marvel Cosmic.

It would be interesting to discuss (civilly) why Marvel consistently outsells DC in the comments section.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (September 14, 2018) — Johnny Storm’s search for Reed Richards and Sue Storm continues while Ben Grimm proposes to Alicia Masters in Dan Slott, Sara Pichelli, Simone Bianchi, Skottie Young, and Marte Gracia’s Fantastic Four #1 from Marvel Comics, the best-selling comic book of April 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was August’s top publisher with a 40.87% dollar share and a 43.12% unit share. DC Entertainment was second for the month with a 27.51% dollar share and a 31.02% unit share. Image Comics was third with an 8.90% dollar share and a 9.08% unit share. In fourth was IDW Publishing with a 4.43% dollar share and a 3.81% unit share, followed by Dark Horse Comics with a 3.05% dollar share and a 2.37% unit share, BOOM! Studios with a 2.58% dollar share and a 2.30% unit share, VIZ media with a 1.33% dollar share and a 0.54% unit share, and Dynamite Entertainment with a 1.32% dollar share and a 1.12% unit share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten. In addition to Fantastic Four #1, Garry Duggan and Mike Deodato’s Infinity Wars #1 ranked #2; Nick Spencer, Ryan Ottley and Cliff Rathburn’s Amazing Spider-Man #3 ranked #5 and Spencer, Ottley and Rathburn’s Amazing Spider-Man #4 ranked at #7.

DC Entertainment had six titles in the top ten, led by Tom King and Lee Weeks’ Batman #52 at #3, followed by King and Weeks’ Batman #53 at #4. The Sandman Universe #1, a special one-shot launching Neil Gaiman’s Sandman Universe titles written by Si Spurrier, Nalo Hopkinson, Kat Howard and Dan Watters, ranked #6 with Brian Michael Bendis, Ivan Reis and Joe Prado’s Superman #2 ranked #8. Justice League #5, by James Tynion IV, Doug Mahnke and Jaime Mendoza ranked #9, while Justice League #6 by Scott Snyder and Jorge Jimenez ranked #10.

Among the premier publishers, Image Comics’ The Walking Dead #182 was their top book at #14; IDW Publishing’s Rick and Morty vs. Dungeons & Dragons #1, a co-production with Oni Press, ranked #65; Mighty Morphin Power Rangers: Shattered Grid #1 was BOOM! Studios’ best-selling book at #94; Dark Horse Comics’ Seeds ranked #154, and Dynamite Entertainment’s top book, Project Superpowers #1, ranked #175.

Dark Horse Comics’ The Legend of Korra Volume 3: Turf Wars Part 3, continuing the fan-favorite Nickelodeon animated series, was August’s best-selling graphic novel. DC Entertainment had two titles in the top ten, led by DC Super Hero Girls: Out of the Bottle at #2. Image Comics had five titles, with East of West Volume 8 their top book at #2. Marvel Comics also had two titles in the top ten; Black Panther Book 1: A Nation Under Our Feet was their best-selling book at #4.

In August, for the second month in a row, Gemstone’s Overstreet Comic Book Price Guide Volume 48 was the month’s best-selling book. Also in the top ten, IDW Publishing’s John Byrne: X-Men Artifact Edition ranked #4.

Based on Blizzard Entertainment’s best-selling video game, Good Smile’s Overwatch: D.Va “Classic Skin” Nendoroid was August’s best-selling toy product. Diamond Select Toys had three products in the top ten: the Marvel Gallery: Taco Truck Deadpool PVC Figure ranked #3, the Pacific Rim Uprising Select Series 2 Action Figures ranked #7, and the DC Gallery: Batman The Animated Series: Harley Quinn 25th-Anniversary Deluxe PVC Figure ranked #10.

Paizo’s Starfinder RPG: Armory, a sourcebook for the space role-playing game, was August’s best-selling game product and one of the nine Paizo products in the top ten, including July’s best-selling product, the Pathfinder Playtest Rulebook, which charted at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.87%

43.12%

DC ENTERTAINMENT

27.51%

31.02%

IMAGE COMICS

8.90%

9.08%

IDW PUBLISHING

4.43%

3.81%

DARK HORSE COMICS

3.05%

2.37%

BOOM! STUDIOS

2.58%

2.30%

VIZ MEDIA

1.33%

0.54%

DYNAMITE ENTERTAINMENT

1.32%

1.12%

TITAN COMICS

0.98%

0.66%

AFTERSHOCK COMICS

0.63%

0.72%

OTHER NON-TOP 10

8.40%

5.27%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

AUGUST 2018 VS. JULY 2018

COMICS

-1.95%

-6.19%

GRAPHIC NOVELS

33.98%

28.57%

TOTAL COMICS/GN

6.88%

-3.97%

TOYS

49.89%

32.04%

AUGUST 2018 VS. AUGUST 2017

COMICS

5.04%

-5.25%

GRAPHIC NOVELS

2.91%

1.44%

TOTAL COMICS/GN

4.37%

-4.71%

TOYS

13.76%

4.26%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

1.31%

-6.80%

GRAPHIC NOVELS

-6.73%

-8.83%

TOTAL COMICS/GN

-1.10%

-6.95%

TOYS

-5.15%

-8.32%

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

45

0

131

DC ENTERTAINMENT

72

30

1

103

IMAGE COMICS

61

16

0

77

IDW PUBLISHING

39

24

0

63

DARK HORSE COMICS

23

21

0

44

BOOM! STUDIOS

27

14

0

41

TITAN COMICS

15

10

3

28

DYNAMITE ENTERTAINMENT

14

6

0

20

AFTERSHOCK COMICS

13

2

0

15

VIZ MEDIA

0

15

0

15

OTHER NON-TOP 10

114

180

31

325

TOTAL

464

363

35

862

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

BATMAN #52

$3.99

JUN180463-M DC

4

BATMAN #53

$3.99

JUN180465-M DC

5

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

6

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

7

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

8

SUPERMAN #2

$3.99

JUN180537-M DC

9

JUSTICE LEAGUE #5

$3.99

JUN180507-M DC

10

JUSTICE LEAGUE #6

$3.99

JUN180509-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

4

BATMAN #52

$3.99

JUN180463-M DC

5

PUNISHER #1

$4.99

JUN180809-M MAR

6

BATMAN #53

$3.99

JUN180465-M DC

7

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

8

INFINITY WARS #2

$4.99

JUN180799-M MAR

9

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

10

VENOM: FIRST HOST #1

$3.99

JUN180823-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF KORRA VOLUME 3 : TURF WARS PT 3 TP

$10.99

FEB180062 DAR

2

DC SUPER HERO GIRLS: OUT OF THE BOTTLE TP

$9.99

FEB180156 DC

3

EAST OF WEST VOLUME 8 TP

$16.99

JUN180144 IMA

4

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

RAT QUEENS VOL. 5: COLOSSAL MAGIC NOTHING TP (MR)

$16.99

MAY180229 IMA

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

KILL OR BE KILLED VOLUME 4 TP (MR)

$16.99

JUN180190 IMA

9

I HATE FAIRYLAND VOLUME 4 TP (MR)

$16.99

JUN180176 IMA

10

SEX CRIMINALS VOL. 5: FIVE-FINGERED DISCOUNT TP (MR)

$16.99

JUN180239 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 2 HC (MR)

$100.00

FEB180917 MAR

2

JACK KIRBY: MARVEL HEROES & MONSTERS ARTIST EDITION

$90.00

FEB180485 IDW

3

X-MEN REVOLUTION BY CHRIS CLAREMONT OMNIBUS HC

$100.00

FEB180914 MAR

4

AMAZING SPIDER-MAN EPIC COLLECTION: VENOM TP

$39.99

JUN180972 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

X-MEN: DARK PHOENIX SAGA OMNIBUS HC

$100.00

FEB180915 MAR

9

SEVEN SOLDIERS BY GRANT MORRISON OMNIBUS HC

$75.00

FEB180312 DC

10

INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580-M GEM

2

THE YEAR’S BEST SCIENCE FICTION & FANTASY 2018

$19.95

JAN188603 PRI

3

DOCTOR WHO: ONE DOCTOR TWO HEARTS HC

$9.99

DEC178057 BBC

4

JOHN BYRNE X-MEN ARTIFACT EDITION HC

$75.00

MAR180554 IDW

5

STAR WARS LITTLE GOLDEN BOOK: I AM A WOOKIE

$4.99

MAY181770 GOL

6

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

7

JIM HENSON’S THE DARK CRYSTAL ARTIST TRIBUTE HC

$24.99

FEB181211 BOO

8

BE A STAR, WONDER WOMAN BOARD BOOK

$7.99

MAY181564 CAP

9

DC SUPER HERO GIRLS: WONDER WOMAN FOR PRESIDENT

$5.99

MAY181938 RAN

10

COURAGEOUS CAPTAIN AMERICA LITTLE GOLDEN BOOK

$4.99

MAR161966 GOL

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: D.VA “CLASSIC SKIN” NENDOROID NOV178113 GOO

2

VOLTRON: HYPERPHASE VOLTRON SDCC 2018 5-PIECE GIFT SET JAN189071 PLA

3

X-MEN LEGENDS 6-INCH ACTION FIGURES JUL178804 HAS

4

MARVEL GALLERY: TACO TRUCK DEADPOOL PVC FIGURE MAR182429 DST

5

DRAGONBALL SUPER DRAGON STARS ACTION FIGURES FEB188788 BAN

6

AVENGERS INFINITY WAR MC-004: INFINITY GAUNTLET REPLICA STATUE DEC178326 BEA

7

PACIFIC RIM UPRISING SELECT SERIES 2 ACTION FIGURES JAN182369 DST

8

SW BLACK SERIES 6IN AF ASST 201803 FEB188917 HAS

9

SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK DEC178718 FUN

10

DC GALLERY BATMAN TAS 25 ANNIV HARLEY QUINN DLX PVC FIG APR172648 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

STARFINDER RPG :ARMORY HC

MAY182931 PAI

2

PATHFINDER PLAYTEST RULEBOOK SC MAY182921 PAI

3

STARFINDER RPG CORE RULEBOOK HC JUN173371 PAI

4

PATHFINDER PLAYTEST RULEBOOK HC MAY182922 PAI

5

PATHFINDER PLAYTEST RULEBOOK DELUXE HARDCOVER MAY182923 PAI

6

PATHFINDER RPG: ULTIMATE COMBAT POCKET EDITION MAY182927 PAI

7

PATHFINDER RPG: BESTIARY 5 POCKET EDITION MAY182926 PAI

8

GLOOMHAVEN 2017 EDITION MAR188530 CEP

9

PATHFINDER RPG: PLANAR ADVENTURES HC APR182573 PAI

10

PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWN MAY182924 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for July 2018

Batman #50 is #1 Comic, DC Places 5 in the Top 10
Loses to Marvel in Both $ and Units Shipped

Last month I guessed that DC’s “bait & switch” non-event in Batman #50, a comic with over 100 variant covers, would make that book #1 for July, and it did.  DC added on Doomsday Clock #6, Superman #1, Catwoman #1, and Batman #51 taking half of the Top 10, but all these top sellers did not allow them to close this gap with Marvel, who beat them by over 7% in both unit and dollar sales.

Some will argue that Marvel won, at least in part, by outshipping DC, with Marvel at 126 items to DC’s 97.  The thing is, shipping more items does not tell the whole story, since a lot of those extra items are low-sellers.  The battle between the Big Two is really fought and won at the top of the sales charts.  On the Top 500 for June (this list is not out for July yet, but June tells a similar story), we see that DC had 7 items selling below position 350 on the list, while Marvel had a whopping 37 items in positions 350-500.  And the sales at position 350 are less than 300 units!  This makes a strong case, in my mind, that Marvel outshipping DC by 30 items that sold in aggregate less than 9,000 units is not a significant factor in losing by 7% in a market consisting of more than 2 million units shipped.

Marvel vs. DC vying for the fickle attention of their fanbase has also been extracting a lot of money from the wallets of those fans.  Image’s The Walking Dead, their usual top seller and often the only indie book to break into the Top 10 only rose to position 17 in July.  IDW, the 4th ranked Publisher topped out at position #116 withThe League of Extraordinary Gentlemen: The Tempest #1.   Marvel & DC consumed 75% of the market in July, whereas they had been as low as 2/3rds of the market in recent memory.

While comics are not all about super-heroes, it’s certainly understandable why a casual observer might make that assumption if they purely look at movies/TV/toys/games and the cherry on top, comic shops themselves.  These are typically dominated by supers whose popularity is undeniable.  It’s similar to the way that the general public displays a strong preference at the box office for the blockbuster films with big stars over independent/arthouse films.   Flashy entertainment is more popular whatever the delivery mechanism.  Personally, I love to see blockbuster movies, I rarely miss one, but I also see lots of smaller indie movies.  The same way I read lots of indie comics.  and people reading this may fall on one side or the other of this.  There’s nothing wrong with liking what you like, but understanding the patterns of public behavior in consuming entertainment helps understand why the comics sales in comic shops often breaks down in terms of Marvel & DC.

DC certainly has a dedicated fan-base, but it is unclear if many of those fans are not also buying their fair share of Marvel super-hero comics.  DC keeps trying, they have hired away top Marvel talent, recruited rising indie stars, they’re doing events featuring fan favorite creators, they ship popular books more than once a month, have multiple covers to choose from on popular books, have eliminated the $2.99 price in favor of $3.99, and in October will be putting out a bunch of foil enhanced covers.  All of these follow Marvel’s “extracting dollars from the fans” playbook, but short of the biggest of splashes (e.g. line-wide relaunches like New 52 and Rebirth) they just cannot seem to topple Marvel from the top of the sales charts.

I love reading the stories, but am also fascinated by watching this drama unfold each month as I watch the sales numbers roll by!

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (August 10, 2018) — Batman and Catwoman face their wedding day and make decisions about their future in Tom King and Mikel Janin’s Batman #50 from DC Entertainment, the best-selling comic book of July 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was July’s top publisher with a 39.07% dollar share and a 41.05% unit share. DC Entertainment was second for the month with a 31.62% dollar share and a 33.82% unit share. Image Comics was third with an 8.52% dollar share and an 8.87% unit share. In fourth was IDW Publishing with a 4.52% dollar share and a 3.95% unit share, followed by Dark Horse Comics with a 2.82% dollar share and a 1.91% unit share, BOOM! Studios with a 1.89% dollar share and a 1.74% unit share, and Dynamite Entertainment with a 1.74% dollar share and a 2.07% unit share.

dollar-shareunit-share

DC Entertainment had five titles in July’s top ten. In addition to Batman #50 atop the charts, Geoff Johns and Gary Frank’s Doomsday Clock #6 ranked #4; Brian Michael Bendis, Ivan Reis, and Joe Prado’s Superman #1 ranked #5; Joëlle Jones’ Catwoman #1 ranked #6; and King and Lee Weeks’ Batman #51 at #8. Marvel Comics also had five titles in the top ten: Nick Spencer and Ryan Ottley’s Amazing Spider-Man #1 ranked #2; Ta-Nehisi Coates, Leinil Francis Yu, and Gerry Alanguilan’s Captain America #1 ranked #3; Spencer and Ottley’s Amazing Spider-Man #2 ranked #7; Mariko Tamaki and Juann Cabal’s X-23 #1 ranked #9; and Donny Cates and Dylan Burnett’s Cosmic Ghost Rider #1 at #10. Among the premier publishers, Image Comics’ The Walking Dead #181 was their top book at #17, Dynamite Entertainment’s Elvira, Mistress of the Dark #1 ranked #89, BOOM! Studios’ Mighty Morphin Power Rangers #29 ranked #113, IDW Publishing’s The League of Extraordinary Gentlemen: The Tempest #1 ranked #116, and Dark Horse Comics’ Neil Gaiman’s American Gods: My Ainsel #5 ranked #147.

Tom King and Mikel Janin’s Batman Volume 5: Bride or Burglar from DC Entertainment was July’s best-selling graphic novel. Marvel Comics had seven titles in the top ten, with Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet as their top book at #3. VIZ Media had two titles in the top ten, led by One-Punch Man Volume 14 at #6.

Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 48 was July’s best-selling book product; the softcover edition ranked #1 for the month, and the hardcover edition ranked #2.

Based on Blizzard Entertainment’s best-selling video game Overwatch, Good Smile’s Overwatch: Genji “Classic Skin” Nendoroid Figure was July’s best-selling toy product. Diamond Select Toys had five products in the top ten, led by the Marvel Select: Thanos Action Figure at #3. DC Collectibles also had one product in the top ten, the DC Comics Bombshells: Wonder Woman Deluxe Statue at #10.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 39.07% 41.05%
DC ENTERTAINMENT 31.62% 33.82%
IMAGE COMICS 8.52% 8.87%
IDW PUBLISHING 4.52% 3.95%
DARK HORSE COMICS 2.82% 1.91%
BOOM! STUDIOS 1.89% 1.74%
DYNAMITE ENTERTAINMENT 1.74% 2.07%
VIZ MEDIA 1.20% 0.46%
TITAN COMICS 0.69% 0.47%
ARCHIE COMICS 0.64% 0.60%
OTHER NON-TOP 10 7.29% 5.05%

COMPARATIVE SALES STATISTICS

DOLLARS UNITS

JULY 2018 VS. JUNE 2018

COMICS 14.18% 7.84%
GRAPHIC NOVELS -13.07% -9.36%
TOTAL COMICS/GN 6.01% 6.55%
TOYS 16.78% -0.28%

JULY 2018 VS. JULY 2017

COMICS 17.37% 10.40%
GRAPHIC NOVELS -9.11% -4.96%
TOTAL COMICS/GN 9.53% 9.27%
TOYS 15.77% 4.94%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS 0.76% -7.02%
GRAPHIC NOVELS -8.26% -10.42%
TOTAL COMICS/GN -1.93% -7.28%
TOYS -8.63% -10.45%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 89 37

0

126
DC ENTERTAINMENT 63 34

0

97
IDW PUBLISHING 56 19

1

76
IMAGE COMICS 59 14

0

73
DARK HORSE COMICS 21 19

0

40
BOOM! STUDIOS 24 9

0

33
DYNAMITE ENTERTAINMENT 16 8

0

24
VIZ MEDIA 0 22

0

22
TITAN COMICS 10 3

4

17
ARCHIE COMICS 10 3

0

13
OTHER NON-TOP 10 130 153

7

290
TOTAL 478 321

12

811

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #50 $4.99 MAY180450-M DC
2 AMAZING SPIDER-MAN #1 $5.99 MAY180784-M MAR
3 CAPTAIN AMERICA #1 $4.99 MAY180773-M MAR
4 DOOMSDAY CLOCK #6 $4.99 MAY180471-M DC
5 SUPERMAN #1 $3.99 MAY180460-M DC
6 CATWOMAN #1 $3.99 MAY180456-M DC
7 AMAZING SPIDER-MAN #2 $3.99 MAY180793-M MAR
8 BATMAN #51 $3.99 MAY180454-M DC
9 X-23 #1 $4.99 MAY180808-M MAR
10 COSMIC GHOST RIDER #1 $3.99 MAY180803-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #50 $4.99 MAY180450-M DC
2 AMAZING SPIDER-MAN #1 $5.99 MAY180784-M MAR
3 CAPTAIN AMERICA #1 $4.99 MAY180773-M MAR
4 DOOMSDAY CLOCK #6 $4.99 MAY180471-M DC
5 SUPERMAN #1 $3.99 MAY180460-M DC
6 AMAZING SPIDER-MAN #2 $3.99 MAY180793-M MAR
7 X-23 #1 $4.99 MAY180808-M MAR
8 CATWOMAN #1 $3.99 MAY180456-M DC
9 BATMAN #51 $3.99 MAY180454-M DC
10 COSMIC GHOST RIDER #1 $3.99 MAY180803-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN VOL. 6: BRIDE OR BURGLAR TP $16.99 APR180261 DC
2 THE INFINITY GAUNTLET TP $24.99 JUL110745 MAR
3 VENOMIZED TP $17.99 MAY180963 MAR
4 STAR WARS: DOCTOR APHRA VOL. 3: REMASTERED TP $17.99 APR180857 MAR
5 MARVEL TWO-IN-ONE VOL. 1: FATE OF THE FOUR TP $17.99 APR180864 MAR
6 ONE-PUNCH MAN VOLUME 14 GN $9.99 MAY182170 VIZ
7 DRAGON BALL SUPER VOLUME 3 GN $9.99 MAY182168 VIZ
8 MS. MARVEL VOL. 9: TEENAGE WASTELAND TP $17.99 APR180868 MAR
9 WOLVERINE: OLD MAN LOGAN VOL. 7: SCARLET SAMURAI TP $15.99 APR180870 MAR
10 ROCKET RACCOON AND GROOT COMPLETE COLLECTION TP $29.99 JAN130790 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AVENGERS BY JONATHAN HICKMAN OMNIBUS VOL. 2 HC $125.00 JAN181031 MAR
2 BATMAN BY GRANT MORRISON OMNIBUS VOL. 1 HC $75.00 FEB180294 DC
3 EX MACHINA: THE COMPLETE SERIES OMNIBUS HC (MR) $150.00 DEC170409 DC
4 BATMAN VOL. 6: BRIDE OR BURGLAR TP $16.99 APR180261 DC
5 DOCTOR STRANGE SORCERER SUPREME OMNIBUS VOLUME 2 HC $125.00 JAN181033 MAR
6 MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 10 HC $75.00 JAN181035-M MAR
7 THE INFINITY GAUNTLET TP $24.99 JUL110745 MAR
8 DOCTOR STRANGE: DAMNATION TP $34.99 APR180860 MAR
9 THE FLASH: THE SILVER AGE OMNIBUS VOLUME 3 HC $99.99 JAN180398 DC
10 THE PRISONER BY KIRBY & KANE ARTIST EDITION HC $79.99 FEB181804 TTN

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 SC $29.95 APR181580-M GEM
2 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 HC $35.00 APR181581-M GEM
3 LULU IS A RHINOCEROS $16.99 FEB188267 WIC
4 DOCTOR WHO: POSTCARDS FROM TIME & SPACE SET $17.99 MAR121365 PEN
5 DOCTOR WHO: BORROWED TIME MMPB $9.99 MAR188210 PEN
6 LITTLE GOLDEN BOOK: AVENGERS: THREAT OF THANOS HC $4.99 MAY181767 RAN
7 DOCTOR WHO: ESSENTIAL GUIDE REVISED EDITION $20.00 NOV158048 PEN
8 PROMISE OF SPACE AND OTHER STORIES SC $15.95 FEB178336 PRI
9 DOCTOR WHO: THE PIRATE PLANET HC $19.99 DEC162187 PEN
10 BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL 48 $47.50 APR181584 GEM

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: GENJI “CLASSIC SKIN” NENDOROID SEP178585 GOO
2 OVERWATCH: HANZO “CLASSIC SKIN” NENDOROID SEP178586 GOO
3 MARVEL SELECT: THANOS ACTION FIGURE MAY052331 DST
4 AVENGERS LEGENDS 6-INCH ACTION FIGURES JUL178726 HAS
5 POP! MARVEL: TELEPORTING LOCKJAW & BLACK BOLT SDCC 2018 EXCLUSIVE VINYL FIGURE 2-PACK DEC178718 FUN
6 MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK ACTION FIGURE JUL172803 DST
7 MARVEL PREMIER: DEADPOOL STATUE OCT172362 DST
8 MARVEL PREMIER: CABLE STATUE DEC172279 DST
9 MARVEL GALLERY: WHITE PHOENIX SDCC 2018 EXCLUSIVE PVC FIGURE JAN188826 DST
10 DC COMICS BOMBSHELLS: WONDER WOMAN DELUXE STATUE DEC170425 DC

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 PATHFINDER PLAYTEST RULEBOOK HC MAY182922 PAI
2 PATHFINDER PLAYTEST RULEBOOK SC MAY182921 PAI
3 CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC JUN173357 GRE
4 PATHFINDER RPG: PLANAR ADVENTURES HC APR182573 PAI
5 PATHFINDER PLAYTEST: RULEBOOK DELUXE HC MAY182923 PAI
6 DC HEROCLIX: BATMAN THE ANIMATED SERIES BOOSTER BRICK DEC178215 NEC
7 PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWN MAY182924 PAI
8 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
9 PATHFINDER PLAYTEST: FLIP-MAT MULTI-PACK MAY182925 PAI
10 PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

 How does Diamond calculate the charts? It all starts at the comic book shop

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for June 2018

DC has #1 Comic, Top 3 Collected Editions
Still Loses to Marvel in Both $ and Units Shipped

DC took top honors in both the single issue and collected edition categories, but still lost to Marvel by ~8% in $ sales and ~7% in units shipped.  This has got to be really irritating to the management at DC.  Perhaps this is why they are raising prices on top selling books from $2.99 to $3.99 starting in July and also chose to pull their bait-and-switch marketing campaign for Batman #50 that will certainly make that book #1 for July, and may have sold well enough on its own to close this gap with Marvel.  We’ll find out next month.

Scott Snyder & Jim Cheung’s new Justice League series took the top spot with issue #1 and slot #10 with issue #2.  As always, Batman grabbed 2 solid spots on the Top 10 with issues 48 and 49 taking spots 6 and 5, respectively.  You have got to respect the power of Tom King and Batman, 2 issues a month have consistently sold in the top 10 without being new #1 issues.  June is the last month DC’s $ sales will be hampered by this top selling book bringing in only $2.99 an issue.  In July #50 will be $4.99 and the title moves to its new prince of $3.99 per issue with July’s #51.

Marvel took 5 spots on the Top 10, led by Tony Stark Iron Man #1 at spot 3 and Amazing Spider-Man #801 at spot 4.  What may be surprising to some is Image Comics The Magic Order #1 coming in as the #2 comic for June.  This comic is the first from Mark Millar’s Netflix Comics line (some may recall that Netflix acquired MillarWorld last year).  The issue was also hyped as having no second printings, but does have returnability, so orders were likely increased and the reported sales numbers have been adjusted by Diamond to take the returnability into account…  Typically these numbers are adjusted by Diamond in upcoming months as actual returns are taken into account.  The year-end sales data for The Magic Order #1 should be closer to the actual copies that ended up staying with shops and fans.  There is also an article on BleedingCool about the extra discounts offered to retailers and a sizable order of the book by ReedPop that account for this book placing #2 in units but missing the top 10 altogether in $ invoiced.

DC’s popular Dark Nights Metal event dominated the collected edition chart taking the top 3 spots on units shipped and 3 of the top 4 on $ invoiced.  Positive word of mouth from fans about the comic series has undoubtedly led to people jumping on and grabbing the series in collected format.

DC Fans are a force to be reckoned with… as DC moves prices more in line with what Marvel charges we should start to see the sales statistics more closely matching fan consumption of product.  In the medium to long term it will be interesting to see the effect that bi-weekly $3.99 comics have on DC fans.  Will they buy fewer DC comics, drop comics from other publishers to make up the increased cost, or something else entirely?

 

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (July 6, 2018) — A new era for the Justice League dawns as the Legion of Doom reforms in Scott Snyder and Jim Cheung’s Justice League #1 from DC Entertainment, the best-selling comic book of June 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was June’s top publisher with a 38.42% dollar share and a 40.98% unit share. DC Entertainment was second for the month with a 30.54% dollar share and a 33.73% unit share. Image Comics was third with a 10.46% dollar share and an 11.48% unit share. In fourth was Dark Horse Comics with a 3.23% dollar share and a 2.30% unit share, followed by IDW Publishing with a 2.46% dollar share and a 1.66% unit share, Dynamite Entertainment with a 2.10% dollar share and a 1.51% unit share, and BOOM! Studios with a 1.62% dollar share and a 1.76% unit share.

dollar-shareunit-share

Marvel Comics had five titles in the top ten, led by Dan Slott and Valerio Schiti’s Tony Stark: Iron Man #1 at #3; followed by Slott’s final issue of his Spider-Man run, Amazing Spider-Man #801 at #4; Skottie Young and Nic Klein’s Deadpool #1 at #7, Jason Aaron and Michael del Mundo’s Thor #1 at #8, and Marc Guggenheim and David Marquez’s X-Men Gold #30, featuring the wedding of Rogue and Gambit, at #9. In addition to Justice League #1, DC Entertainment had four titles in the top ten including Tom King and Mikel Janin’s Batman #49 at #5, King and Janin’s Batman #48 at #6, and Snyder and Cheung’s Justice League #2 at #10. Rounding out the top ten, Mark Millar and Olivier Coipel’s The Magic Order #1 from Image Comics ranked #2. Also from the premier publishers, their top books for the June are BOOM! Studios’ Mighty Morphin Power Rangers Anniversary Special #1 at #116, Dark Horse Comics’ Neil Gaiman’s America Gods: My Ainsel #4 ranked #148, IDW Publishing’s Sonic the Hedgehog #6 at #156, and Dynamite Entertainment’s Charlie’s Angels #1 at #183.

Collecting DC Entertainment’s best-selling event, the Dark Nights: Metal Deluxe Edition hardcover was June’s best-selling graphic novel. Also from DC Entertainment among the top ten, Dark Nights Metal: Dark Nights Rising, a collection of the tie-in one-shots, ranked #2; Dark Nights Metal: The Resistance, ranked #3; The Flash Volume 6: A Cold Day in Hell ranked #8; Batman: Detective Comics Volume 6: Fall of the Batmen ranked #9; and Super Sons of Tomorrow ranked #10. Marvel Comics had two titles in the top ten: Thanos Wins ranked #4, and Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet ranked #5. Jason Aaron and Jason Latour’s Southern Bastards Volume 4: Gut Check from Image Comics ranked #6. Dark Horse Comics’ Neil Gaiman’s A Study in Emerald, with art by Rafael Albuquerque, ranked #7.

Documenting the world of Hyrule, Dark Horse Comics’ Legend of Zelda Encyclopedia was June’s best-selling book, and the deluxe edition of the book ranked #2. Marvel Press had three titles in the top ten, led by Marvel Super-Hero Adventures: Buggin’ Out at #3. BOOM! Studios’ Planet of the Apes Adult Coloring Book ranked #9.

The Mezco Toys’ One:12 Collective: Marvel Comics: Spider-Man “Black Costume” Action Figure, a PREVIEWS Exclusive, was June’s best-selling toy. Diamond Select Toys had five products in the top ten: the Marvel Select: Black Panther Movie Action Figure at #2, the Marvel Gallery: Black Panther Movie PVC Figure at #3, the Marvel Select: Deadpool Action Figure at #5, the Marvel Gallery: Black Panther Movie: Killmonger PVC Figure at #9, and the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure at #10. DC Collectibles charted one product, the Harley Quinn: Red White & Black Statue by Jae Lee at #8.

Dynamite Entertainment’s Reanimator: The Board Game was June’s best-selling game. Also in the top ten, BOOM! Studios’ Mouse Guard Roleplaying Game Boxed Set (2nd Edition) ranked #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

38.42%

40.98%

DC ENTERTAINMENT

30.54%

33.73%

IMAGE COMICS

10.46%

11.48%

DARK HORSE COMICS

3.23%

2.10%

IDW PUBLISHING

2.46%

1.66%

DYNAMITE ENTERTAINMENT

2.10%

1.51%

BOOM! STUDIOS

1.62%

1.76%

VIZ MEDIA

1.18%

0.43%

ONI PRESS INC.

1.09%

0.83%

TITAN COMICS

0.87%

0.68%

OTHER NON-TOP 10

8.03%

4.84%

  COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JUNE 2018 VS. MAY 2018

COMICS

-16.71%

-6.22%

GRAPHIC NOVELS

-7.44%

-8.41%

TOTAL COMICS/GN

-14.13%

-6.39%

TOYS

1.03%

4.22%

JUNE 2018 VS. JUNE 2017

COMICS

-11.14%

-8.93%

GRAPHIC NOVELS

-2.15%

-14.24%

TOTAL COMICS/GN

-8.62%

-9.35%

TOYS

-11.53%

17.66%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

-1.84%

-9.65%

GRAPHIC NOVELS

-8.12%

-11.22%

TOTAL COMICS/GN

-3.72%

-9.77%

TOYS

-11.98%

-12.70%

SECOND QUARTER 2018 VS. FIRST QUARTER 2018

COMICS

19.97%

12.84%

GRAPHIC NOVELS

19.01%

19.68%

TOTAL COMICS/GN

19.70%

13.34%

TOYS

-16.97%

-7.55%

SECOND QUARTER 2018 VS. SECOND QUARTER 2017

COMICS

3.01%

-4.85%

GRAPHIC NOVELS

-3.41%

-10.32%

TOTAL COMICS/GN

1.10%

-5.28%

TOYS

-14.46%

-13.05%

 NEW TITLES SHIPPED

PUBLISHER

COMICS

SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES

SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

87

33

0

120

DC ENTERTAINMENT

73

31

1

105

IMAGE COMICS

60

15

0

75

IDW PUBLISHING

19

18

0

37

DARK HORSE COMICS

20

15

0

35

BOOM! STUDIOS

23

10

0

33

DYNAMITE ENTERTAINMENT

18

7

0

25

TITAN COMICS

17

5

1

23

VIZ MEDIA

0

20

0

20

ONI PRESS

7

10

0

17

OTHER NON-TOP 10

113

176

19

308

TOTAL

437

340

21

798

 TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

THE MAGIC ORDER #1 [*] (MR)

$3.99

APR180455-M IMA

3

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

4

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

5

BATMAN #49

$2.99

APR180171-M DC

6

BATMAN #48

$2.99

APR180169-M DC

7

DEADPOOL #1

$4.99

APR180698-M MAR

8

THOR #1

$5.99

APR180649-M MAR

9

X-MEN GOLD #30

$4.99

APR180810-M MAR

10

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

 TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

3

DEADPOOL #1

$4.99

APR180698-M MAR

4

THOR #1

$5.99

APR180649-M MAR

5

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

6

X-MEN GOLD #30

$4.99

APR180810-M MAR

7

THE IMMORTAL HULK #1

$4.99

APR180691-M MAR

8

BATMAN #49

$2.99

APR180171-M DC

9

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

10

VENOM #2

$3.99

APR180768-M MAR

 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

4

THANOS WINS TP

$19.99

APR180867-M MAR

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

SOUTHERN BASTARDS VOL. 4: GUT CHECK TP (MR)

$16.99

NOV170835 IMA

7

NEIL GAIMAN: A STUDY IN EMERALD HC

$17.99

FEB180021 DAR

8

THE FLASH VOL. 6: A COLD DAY IN HELL TP

$16.99

MAR180343 DC

9

BATMAN: DETECTIVE COMICS VOL. 6 FALL OF THE BATMEN TP

$19.99

MAR180334 DC

10

SUPER SONS OF TOMORROW TP

$14.99

MAR180354 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

INFINITE CRISIS OMNIBUS HC

$150.00

JAN180406 DC

4

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

MILES MORALES: ULTIMATE SPIDER-MAN OMNIBUS HC

$125.00

DEC170940 MAR

7

THANOS WINS CATES TP

$19.99

APR180867-M MAR

8

WONDER WOMAN BY GEORGE PEREZ OMNIBUS VOL. 3 HC

$99.99

DEC170399 DC

9

RUNAWAYS BY BRIAN K VAUGHAN & ADRIAN ALPHONA OMNIBUS HC

$125.00

DEC170944 MAR

10

ABSOLUTE SANDMAN OVERTURE HC (MR)

$125.00

NOV170387 DC

 TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF ZELDA ENCYCLOPEDIA HC

$39.99

DEC170068 DAR

2

LEGEND OF ZELDA ENCYCLOPEDIA DELUXE EDITION HC

$79.99

DEC170073 DAR

3

MARVEL SUPERHERO ADVENTURES: BUGGIN OUT SC

$4.99

APR181653 MAR

4

THE SHADOW VOLUME 130 SC

$14.95

MAR182184 SAN

5

THE ILLUSTRATED CALL OF CTHULHU HC

$24.95

MAR181669 FLE

6

HELLBOY: INTO THE SILENT SEA STUDIO EDITION

$50.00

MAR181670 FLE

7

WORLD OF READING: MEET ANT-MAN AND THE WASP SC

$4.99

APR181654 MAR

8

NOCTURNALS ANNIVERSARY ART BOOK SC

$14.99

APR181597 HER

9

PLANET OF THE APES ADULT COLORING BOOK SC

$16.99

FEB181205 BOO

10

GROW UP ANT-MAN HC

$12.99

APR181652 MAR

 TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL SPIDER-MAN “BLACK COSTUME” FIGURE FEB178708 MEZ

2

MARVEL SELECT: BLACK PANTHER MOVIE ACTION FIGURE SEP172486 DST

3

MARVEL GALLERY: BLACK PANTHER MOVIE PVC FIGURE DEC172278 DST

4

HARLEY QUINN: “WAITING FOR MY J MAN” STATUE DEC168559 MON

5

MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST

6

DC COMICS REBIRTH: BATMAN ARTFX+ STATUE NOV172822 KOT

7

POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE DEC178162 FUN

8

HARLEY QUINN: RED WHITE & BLACK STATUE BY JAE LEE NOV170395 DC

9

MARVEL GALLERY: BLACK PANTHER MOVIE: KILLMONGER PVC FIGURE JAN182376 DST

10

MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK ACTION FIGURE JUL172803 DST

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

REANIMATOR COLLECTIBLE BOARD GAME DEC171511 DE

2

STRANGER THINGS: EGGO CARD GAME NOV178197 HAS

3

MAGIC THE GATHERING TCG: BATTLEBOND APR182619 WIZ

4

YU-GI-OH! TCG: FLAMES OF DESTRUCTION SPECIAL EDITION APR182566 KON

5

YU-GI-OH! TCG: FLAMES OF DESTRUCTION BOOSTER PACKS MAR182721 KON

6

RICK AND MORTY: TOTAL RICKALL CARD GAME APR188202 PSI

7

MUNCHKIN CCG: DESOLATION OF BLARG BOOSTER PACKS FEB182814 PSI

8

DEADPOOL MONOPOLY

JUL178753 HAS

9

MOUSE GUARD ROLEPLAYING GAME HC BOXED SET (2ND EDITION)

FEB151158 BOO

10

YU-GI-OH! TCG: DARK SAVIORS BOOSTER PACKS

APR182565 KON

 How does Diamond calculate the charts? It all starts at the comic book shop

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, News, Top Sales | Tagged , , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for May 2018

$9.99 Amazing Spider-Man #800 is #1 Comic for May
Leads Marvel to an ~17% $-Share Win Over DC

The unit sales total for the “Big Two” were very close in May, Marvel beat DC by less than 0.5% even though Marvel shipped ~30% more items (134 for Marvel, 104 for DC).   These items broke down as 92 Marvel comics vs. 74 from DC and 42 Marvel collected editions  vs. 30 from DC.    Even though they were close to even in units sold, Marvel clobbered DC in Dollar sales with 42.64% vs. DC’s 25.71%.  Comic shops ordering Marvel books (and hopefully the fans buying from the shops) do not seem shy about buying thick $9.99 comics like May’s Amazing Spider-Man #800 that came in as the #1 comic in BOTH units shipped and dollars invoiced.  Similarly, the comics in positions #2, 3, 4, and 5 in both units shipped and dollars invoiced were all $4.99, 3 of the 4 from Marvel.  High cover prices do not keep the books away from the top of the sales chart, so expect to see more books with these price tags in your future.

Brian Michael Bendis’ Man of Steel #1 came in at slot 9 on the Top 10, but since it is returnable by retailers, the quantity reported has been reduced to account for that returnability.  This pushed it lower on the chart than the actual number of copies shipped to comic shops would have otherwise dictated.  Typically these numbers are adjusted by Diamond in upcoming months as actual returns are taken into account.  The year-end sales data for Man of Steel #1 should be closer to the actual copies that stayed “in the wild” with shops and fans.

 

I’ve been away from this sales report for a few months, I fell off Diamond’s notification list during a transition period of their internal mail lists and was just added back on this month.  Back in January, Marvel & DC were very close to even and I asked the question “Will Marvel be able to win back a clear position of dominance?”  Looking at the dollar sales this month, I’d say the answer is “Yes.”  Comics are a business and being dominant in the $ share of the market is called “Winning”.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (June 15, 2018) —Peter Parker and his allies battle Norman Osborn and the Carnage symbiote in Dan Slott, Stuart Immonen, and an all-star roster of artists’ Amazing Spider-Man #800, an oversized landmark issue from Marvel Comics and the best-selling comic book of May 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was May’s top publisher with a 42.64% dollar share and a 38.35% unit share. DC Entertainment was second for the month with a 25.71% dollar share and a 37.87% unit share. Image Comics was third with a 10.83% dollar share and a 9.67% unit share. In fourth was IDW Publishing with a 3.65% dollar share and a 3.07% unit share, followed by Dark Horse Comics with a 2.54% dollar share and a 1.63% unit share, BOOM! Studios with a 1.96% dollar share and a 1.58% unit share, and Dynamite Entertainment with a 1.64% dollar share and a 1.30% unit share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten. In addition to Amazing Spider-Man #800, Donny Cates and Ryan Stegman’s Venom #1 ranked #2, Jason Aaron and Ed McGuinness’ Avengers #1 ranked #4, and Ta-Nehisi Coates and Daniel Acuña’s Black Panther #1 ranked #5. DC Entertainment had five titles in the top ten: Geoff Johns and Gary Frank’s Doomsday Clock #5 ranked #3; Tom King and Tony S. Daniel’s Batman #47 ranked 6; King and Daniel’s Batman #46 ranked #7; Scott Snyder, James Tynion IV, Joshua Williamson, and Francis Manapul’s Justice League: No Justice #1 ranked #8; and Brian Michael Bendis, Ivan Reis, and Jason Fabok’s The Man of Steel #1 ranked #9. Also in the top ten, Robert Kirkman’s The Walking Dead #179 ranked #10. Among the premier publishers, BOOM! Studios’ Mighty Morphin Power Rangers #27 was their top book at #133, Frank Miller’s Xerxes: The Fall of the House of Darius and the Rise of Alexander #2 was Dark Horse’s top book at #129, Dynamite Entertainment’s Red Sonja/Tarzan #1 ranked #142, and IDW Publishing’s TMNT: Urban Legends #1 ranked #159.

The misadventures of two rebels during the Galactic Civil War are recounted in Kevin Rubio and Lucas Marangon’s Star Wars: Tag & Bink Were Here from Marvel Comics, the best-selling graphic novel of May. Marvel had five titles in the top ten including Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet at #2, Amazing Spider-Man/Venom: Venom, Inc. at #7; and, tied at #10, Black Panther: Long Live the King and Infinity War. Image Comics had three titles in the top ten: Where We Live: A Benefit for the Survivors in Las Vegas ranked #3, Snotgirl Volume 2: California Screaming ranked #3, and Black Magick Volume 2: Awakening II ranked #9. DC Entertainment had two titles in the top ten: Dark Days: The Road to Metal ranked #5 and Wonder Woman Volume 5: Heart of the Amazon ranked #6. Also in the top ten, Dark Horse Comics’ Hellboy Omnibus Volume 1: Seed of Destruction ranked #8.

Zenescope Entertainment’s Grimm Fairy Tales Adult Coloring Book Volume 2 was May’s best-selling book. Also in the top ten, Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of stories and background details on the popular video game from Blizzard Entertainment, returned to the top ten at #7.

A PREVIEWS Exclusive variant of the first figure in Mezco’s trio of One:12 Collective figures that interpret different eras of Batman’s career, the One:12 Collective: DC Comics: Ascending Knight “Blue” Action Figure, was May’s best-selling toy product. DC Collectibles had three products in the top ten: the DC Designer Series: Metal Batman by Greg Capullo Statue at #2, the Batman vs. The Joker: Laff-Co Battle Statue at #8, and the DC Rebirth: Justice League Action Figure 7-Pack at #9. Funko had two PREVIEWS exclusive POP! vinyl figures in the top ten: the POP! Rick and Morty: Pickle Rick “No Limbs” Vinyl Figure ranked #3, and the POP! Heroes: DC Death Vinyl Figure, based on Neil Gaiman’s character from The Sandman, ranked #4. Diamond Select Toys’ Marvel Gallery: X-23 PVC Statue ranked #6. Also in the top ten, McFarlane Toys’ Stranger Things: Demogorgon Deluxe Action Figure ranked #10.

Taking the HeroClix game to the depths of space, WizKids/NECA’s Marvel HeroClix: Avengers Infinity Colossal Booster Brick was May’s best-selling game product. Paizo Publishing also had a strong month in May, with eight products from the Starfinder and Pathfinder role-playing game lines among the month’s top ten products.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

42.64%

38.35%

DC ENTERTAINMENT

25.71%

37.87%

IMAGE COMICS

10.83%

9.67%

IDW PUBLISHING

3.65%

3.07%

DARK HORSE COMICS

2.54%

1.63%

BOOM! STUDIOS

1.96%

1.58%

DYNAMITE ENTERTAINMENT

1.64%

1.30%

VIZ MEDIA

1.12%

0.40%

ONI PRESS

1.03%

0.48%

VALIANT ENTERTAINMENT

0.84%

0.90%

OTHER NON-TOP 10

8.03%

4.75%

  COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MAY 2018 VS. APRIL 2018

COMICS

7.00%

2.99%

GRAPHIC NOVELS

6.94%

4.85%

TOTAL COMICS/GN

6.98%

3.13%

TOYS

4.95%

23.84%

MAY 2018 VS. MAY 2017

COMICS

6.23%

-8.63%

GRAPHIC NOVELS

-8.04%

-13.85%

TOTAL COMICS/GN

1.84%

-9.06%

TOYS

-28.63%

-30.85%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

0.22%

-9.80%

GRAPHIC NOVELS

-9.31%

-10.56%

TOTAL COMICS/GN

-2.67%

-9.85%

TOYS

-12.06%

-17.25%

 NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

92

42

0

134

DC ENTERTAINMENT

74

30

0

104

IMAGE COMICS

65

22

0

87

IDW PUBLISHING

39

24

0

63

BOOM! STUDIOS

23

12

0

35

DARK HORSE COMICS

17

16

0

33

DYNAMITE ENTERTAINMENT

20

5

0

25

VIZ MEDIA

0

22

0

22

VALIANT ENTERTAINMENT

8

3

0

11

ONI PRESS

3

2

0

5

OTHER NON-TOP 10

131

208

32

371

TOTAL

472

386

32

890

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

BATMAN #47

$2.99

MAR180256-M DC

7

BATMAN #46

$2.99

MAR180254-M DC

8

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

9

THE MAN OF STEEL #1 [*]

$3.99

APR180145 DC

10

THE WALKING DEAD #179 (MR)

$3.99

MAR180767-M IMA

Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

ACTION COMICS #1000

$7.99

FEB180142-M DC

7

DESPICABLE DEADPOOL #300

$5.99

MAR180832-M MAR

8

BATMAN: WHITE KNIGHT #8

$4.99

MAR180260-M DC

9

INVINCIBLE IRON MAN #600

$5.99

MAR180837-M MAR

10

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

4

SNOTGIRL VOL. 2: CALIFORNIA SCREAMING TP

$15.99

MAR180757 IMA

5

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

6

WONDER WOMAN VOL. 5: HEART OF THE AMAZON TP

$16.99

FEB180292 DC

7

AMAZING SPIDER-MAN/VENOM: VENOM, INC TP

$19.99

FEB180936 MAR

8

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

9

BLACK MAGICK VOL. 2: AWAKENING II TP (MR)

$16.99

MAR180642 IMA

10

BLACK PANTHER: LONG LIVE THE KING TP

$14.99

FEB180931 MAR

10

INFINITY WAR TP

$29.99

JAN062102 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

2

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 1 HC (MR)

$100.00

NOV171043 MAR

3

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

4

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

5

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

6

WOLVERINE GOES TO HELL OMNIBUS HC

$100.00

NOV171044 MAR

7

INFINITY WAR TP

$29.99

JAN062102 MAR

8

MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 3 HC

$75.00

NOV171039-M MAR

9

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

10

WEAPON X: THE RETURN OMNIBUS HC

$125.00

NOV171045 MAR

 TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 2

$12.99

APR181912 ZEN

2

OVERLORD VOL. 7 LIGHT NOVEL HC

$20.00

MAR188458 YEN

3

THE ART OF JIM STARLIN: LIFE IN WORDS & PICTURES HC

$49.99

MAR181077 AFT

4

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

5

DOCTOR WHO TARGET COLLECTION: CITY OF DEATH MMPB

$9.99

APR181367 PEN

6

THE SHADOW DOUBLE NOVEL VOLUME 129 SC

$14.95

FEB182112 SAN

7

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

8

WOLF & PARCHMENT VOL. 2 LIGHT NOVEL SC

$14.00

FEB181982 YEN

9

DEATH MARCH TO THE PARALLEL WORLD RHAPSODY VOL. 5 NOVEL SC

$14.00

MAR182083 YEN

10

NEIL GAIMAN: NORSE MYTHOLOGY SC

$15.95

DEC178273 WW

 TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: DC: ASCENDING KNIGHT BATMAN “BLUE” FIGURE JUL178556 MEZ

2

DC DESIGNER SERIES: METAL BATMAN STATUE BY CAPULLO NOV170394 DC

3

POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE DEC178162 FUN

4

POP! HEROES: DC: DEATH VINYL FIGURE DEC178161 FUN

5

OVERWATCH: GENJI 12-INCH STATUE DEC178061 BLI

6

MARVEL GALLERY: X-23 PVC STATUE NOV172443 DST

7

OVERWATCH: D.VA 20-INCH STATUE AUG178473 BLI

8

BATMAN VS. THE JOKER: LAFF-CO BATTLE STATUE OCT170396 DC

9

DC REBIRTH: JUSTICE LEAGUE ACTION FIGURE 7-PACK AUG160372 DC

10

STRANGER THINGS: DEMOGORGON DELUXE ACTION FIGURE SEP178832 TMP

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL HEROCLIX: AVENGERS INFINITY COLOSSAL BOOSTER BRICK DEC172935 NEC

2

STARFINDER RPG: PACT WORLDS HC

JAN182863

PAI

3

CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC

JUN173357

GRE

4

PATHFINDER RPG: ULTIMATE MAGIC POCKET EDITION FEB182807 PAI

5

PATHFINDER RPG: BESTIARY 4 POCKET EDITION

FEB182806

PAI

6

STARFINDER ADVENTURE PATH: DEAD SUNS PART 5 SC

FEB182808

PAI

7

PATHFINDER RPG: CORE RULEBOOK

JUN091729 PAI

8

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION

APR168770 PAI

9

STARFINDER RPG ALIEN: ARCHIVE HC

AUG173202 PAI

10

PATHFINDER RPG: BOOK OF THE DAMNED HC

JUL173377 PAI

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
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Diamond Announces Top Sales for January 2018

Marvel Beats DC by 0.5% on Dollar Sales
DC Beats Marvel by 2.25% on Unit Sales

The sales total for the “Big Two” were Once again very close in January. DC beat Marvel on unit sales by 2.25% even though Marvel shipped more items (127 for Marvel, 117 for DC).  Marvel edged DC in Dollar sales by a half percent, but Marvel has across-the-board higher prices than DC, so this is not surprising (DC still ships quite a few $2.99 titles).  It is clear the 2 industry giants are going toe-to-toe with one another and it’s really too close to call who will come out on top.  They’re very close but DC has historically been lower in both sales and units than Marvel by a decent amount, so the fact that DC has been closely nipping at the big dog’s heels for several months now has got to be troubling to the folks in the Marvel sales office especially since Marvel stumbled a bit with “Legacy”, it did not give them the clear win that DC got from their 2017 “Rebirth”.

Looking at year over year sales, we see periodical comic sales down and collected editions up, which tracks with the gut feel one gets from listening to readers talk about changing reading habit on internet comics boards.  There is no tracking/reporting of specific digital sales like Diamond provides for print, so it is hard to tell how much of the overall dip in sales is made up by people switching to digital, though my gut feel would be that digital likely makes up the difference and the overall consumer base for comics is about the same as last year.

On top comics and collected editions, Diamond has made a reporting change for 2018.  They now have 2 charts for each, showing the Top Comics and Collected Editions by BOTH unit sales and $ sales.  This makes it easy to see how Marvel’s higher prices affect the top listings.  Batman, a $2.99 book, came in at positions 3 & 4 on the top units charts, while those same issues placed 6 and 8 in dollar sales.  Marvel’s Avengers #675, a $4.99 book, was #6 in units but jumped to #3 on the dollar sales chart.  Walking Dead is back on both charts as the top Indie comic, with issue #175 at #5 in units and #4 in dollars.  Walking Dead is often the book that cracks the Marvel/DC stranglehold on the Comics Top 10.

Similarly, the gorgeous Gene Colan’s Tomb of Dracula Artist’s Edition, with a retail price of $125 (and, in my opinion, worth every penny) came in at #3 on the dollar sales chart but was not even in the top 10 on unit sales.

I’ll be watching the continuing battle between Marvel and DC throughout 2018.  Will Marvel be able to win back a clear position of dominance or will DC’s surge of popularity continue with fans as Action Comics hits issue #1000 and Brian Michael Bendis joins their stable of writers in a few months?   Time will tell…

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (February 9, 2018) —Batman teams with Rorschach to solve one mystery while the Comedian confronts Ozymandias and Lex Luthor in Geoff Johns and Gary Frank’s Doomsday Clock #3 from DC Entertainment, the best-selling comic book of January 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was January’s top publisher in dollars with a 34.30% retailer dollar share and a 36.69% unit share. DC Entertainment was the month’s top publisher in units shipped with a 38.94% unit share and a 33.80% retailer dollar share. Image Comics was third with a 9.48% dollar share and an 8.23% unit share. In fourth was IDW Publishing with a 4.42% dollar share and a 3.51% unit share, followed by Dark Horse Comics with a 2.50% dollar share and a 1.27% unit share.

dollar-shareunit-share

DC Entertainment had six comics in January’s top ten. In addition to Doomsday Clock, Scott Snyder and Greg Capullo’s Dark Nights: Metal #5 ranked #2; Tom King and Travis Moore’s “The Origin of Bruce Wayne” in Batman #38 ranked #3; Tom King and Joëlle Jones’ “Superfriends” chapter three in Batman #39 ranked #4; Sean Murphy’s Batman: White Knight #4 ranked #7; and Scott Snyder, Tony Patrick, and Cully Hamner’s Batman and the Signal #1 ranked #10. Robert Kirkman and Charlie Adlard’s The Walking Dead #175 from Image Comics, the first chapter of “New World Order,” ranked #5. Marvel Comics had three titles in the top ten: Al Ewing, Mark Waid, Jim Zub, and Pepe Larraz’s Avengers #675, the first chapter of the weekly “No Surrender” event, ranked #6; Mike Costa, Dan Slott, Ryan Stegman, and Gerardo Sandoval’s Amazing Spider-Man & Venom: Venom Inc. Omega #1 ranked #8; and Ethan Sacks and Marco Checchetto’s Old Man Hawkeye #1 ranked #10. Among the premier publishers, IDW Publishing’s top book, Star Wars Adventures: Forces of Destiny: Leia, ranked #135, and Dark Horse Comics’ Sherlock Frankenstein and the Legion of Evil #4 was their top book for January at #179.

The adventures of Korra from Nickelodeon’s acclaimed animated series The Legend of Korra continue in Dark Horse Comics’ The Legend of Korra Volume 2: Turf Wars Part 2 by Michael Dante DiMartino and Irene Koh, the best-selling graphic novel of January. Image Comics had five titles in the top ten: Kieron Gillen and Jamie McKelvie’s The Wicked and the Divine Volume 6: Imperial Phase Part 2 ranked #2, Jeff Lemire and Dustin Nguyen’s Descender Volume 5: Rise of the Robots ranked #4, Ed Brubaker and Sean Phillips’ Kill or Be Killed Volume 3 ranked #5, Brian K. Vaughan and Fiona Staples’ Saga Volume 8 ranked #6, and Vaughan and Staples’ Saga Volume 1 ranked #9. DC Entertainment had two titles in the top ten: Shea Fontana and Yancy Labat’s DC Super Hero Girls: Date With Disaster at #3 and Jimmy Palmiotti, Amanda Conner, John Timms, and Alex Sinclair’s Harley Quinn Volume 4: Surprise, Surprise at #10. Finally, Marvel Comics had two titles in the top ten: Ed Brisson and Mike Deodato’s Wolverine: Old Man Logan Volume 6: Days of Anger at #7; and Tom King, Gabriel Hernandez Walta, and Michael Walsh’s Vision at #8.

The Black Panther Little Golden Book from Random House Books for Young Readers was January’s best-selling book. Also in the top ten from Random House Books for Young Readers were DC Super Hero Girls: Harley Quinn at Super Hero High at #2 and DC Super Friends: The Flash Little Golden Book at #3. Capstone Press had five titles in the top ten, led by the Wonder Woman Is Respectful Picture Book at #4. Marvel Press’ Night Night, Groot Board Book ranked #5.

Bandai America’s Dragonball Super Dragon Stars Action Figures were the best-selling toy product of January and one of the Bandai’s three products among the month’s top ten. Mezco’s One:12 Collective: Marvel: X-Force Deadpool Action Figure, a Diamond exclusive, ranked #2 for the month. Diamond Select Toys had two products among the top ten: the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure, based on Marvel Studios’ blockbuster film, ranked #5, the Marvel Select: Guardians of the Galaxy Vol. 2: Drax and Baby Groot Figure ranked #7, and the Marvel Select: Guardians of the Galaxy Vol. 2: Star-Lord and Rocket Raccoon Figure ranked #10. Funko’s POP! Dragonball Super: Gotenks Vinyl Figure, also a Diamond exclusive, ranked #6 for the month.

Dynamite Entertainment’s Vampirella Tarot Cards Set was January’s best-selling game product. Also of note, IDW Games’ Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.30% 36.69%
DC ENTERTAINMENT 33.80% 38.94%
IMAGE COMICS 9.48% 8.23%
IDW PUBLISHING 4.42% 3.51%
DARK HORSE COMICS 2.50% 1.27%
BOOM! STUDIOS 2.13% 1.74%
DYNAMITE ENTERTAINMENT 1.61% 2.25%
VIZ MEDIA 1.29% 0.44%
TITAN COMICS 0.96% 0.74%
ONI PRESS INC. 0.89% 0.48%
OTHER NON-TOP 10 8.63% 5.71%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2018 VS. DECEMBER 2017
COMICS 6.08% 7.60%
GRAPHIC NOVELS -6.09% -11.86%
TOTAL COMICS/GN 2.13% 5.79%
TOYS 5.72% 12.29%
JANUARY 2018 VS. JANUARY 2017
COMICS -4.29% -11.40%
GRAPHIC NOVELS 3.96% 6.09%
TOTAL COMICS/GN -1.97% -10.26%
TOYS 24.19% 17.66%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 86 41 0 127
DC ENTERTAINMENT 89 28 0 117
IMAGE COMICS 62 18 0 80
IDW PUBLISHING 43 25 0 68
BOOM! STUDIOS 24 12 0 36
DARK HORSE COMICS 10 14 0 24
VIZ MEDIA 0 18 0 18
DYNAMITE ENTERTAINMENT 13 3 0 16
VALIANT ENTERTAINMENT 7 3 0 10
ONI PRESS 5 4 0 9
OTHER NON-TOP 10 139 130 25 294
TOTAL 392 255 25 672

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #3 $4.99 NOV170212-M DC
2 DARK NIGHTS METAL #5 $3.99 OCT170206-M DC
3 BATMAN #38 $2.99 NOV170231-M DC
4 BATMAN #39 $2.99 NOV170233-M DC
5 THE WALKING DEAD #175 (MR) $3.99 NOV170604-M IMA
6 AVENGERS #675 $4.99 OCT170809-M MAR
7 BATMAN: WHITE KNIGHT #4 $3.99 NOV170239-M DC
8 AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1 $4.99 NOV170955-M MAR
9 BATMAN AND THE SIGNAL #1 $3.99 NOV170210-M DC
10 OLD MAN HAWKEYE #1 $3.99 NOV170921-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #3 $4.99 NOV170212-M DC
2 DARK NIGHTS METAL #5 $3.99 OCT170206-M DC
3 AVENGERS #675 $4.99 OCT170809-M MAR
4 THE WALKING DEAD #175 (MR) $3.99 NOV170604-M IMA
5 AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1 $4.99 NOV170955-M MAR
6 BATMAN #38 $2.99 NOV170231-M DC
7 BATMAN: WHITE KNIGHT #4 $3.99 NOV170239-M DC
8 BATMAN #39 $2.99 NOV170233-M DC
9 BATMAN AND THE SIGNAL #1 $3.99 NOV170210-M DC
10 OLD MAN HAWKEYE #1 $3.99 NOV170921-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP $10.99 SEP170087 DAR
2 THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR) $16.99 NOV170862 IMA
3 DC SUPER HERO GIRLS: DATE WITH DISASTER TP $9.99 NOV170216 DC
4 DESCENDER VOLUME 5: RISE OF THE ROBOTS TP $16.99 NOV170741 IMA
5 KILL OR BE KILLED VOLUME 3 TP (MR) $16.99 NOV170691-M IMA
6 SAGA VOLUME 8 TP (MR) $14.99 OCT170715 IMA
7 WOLVERINE: OLD MAN LOGAN VOL. 6: DAYS OF ANGER TP $17.99 NOV171057-M MAR
8 VISION HC $39.99 OCT170993 MAR
9 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
10 HARLEY QUINN VOLUME 4: SURPRISE, SURPRISE TP $16.99 OCT170360 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 VISION HC $39.99 OCT170993 MAR
2 THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR) $16.99 NOV170862 IMA
3 GENE COLAN’S TOMB OF DRACULA ARTIST EDITION HC $125.00 AUG170497 IDW
4 SUPERMAN: THE GOLDEN AGE OMNIBUS VOLUME 5 HC $125.00 AUG170343 DC
5 MARVEL MASTERWORKS: DAREDEVIL VOLUME 12 HC $75.00 JUL171204-M MAR
6 MARVEL MASTERWORKS: SUB-MARINER VOLUME 8 HC $75.00 JUL171206-M MAR
7 LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP $10.99 SEP170087 DAR
8 DESCENDER VOLUME 5: RISE OF THE ROBOTS TP $16.99 NOV170741 IMA
9 KILL OR BE KILLED VOLUME 3 TP (MR) $16.99 NOV170691-M IMA
10 DEADPOOL & CO. OMNIBUS HC $125.00 JUL171192 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BLACK PANTHER LITTLE GOLDEN BOOK $4.99 NOV172179 RAN
2 DC SUPER HERO GIRLS: HARLEY QUINN AT SUPER HERO HIGH $13.99 NOV172187 RAN
3 DC SUPER FRIENDS: THE FLASH LITTLE GOLDEN BOOK $4.99 NOV172183 RAN
4 WONDER WOMAN IS RESPECTFUL PICTURE BOOK $4.95 NOV172176 CAP
5 NIGHT, NIGHT GROOT BOARD BOOK $7.99 NOV172194 HAC
6 BATMAN IS TRUSTWORTHY PICTURE BOOK $4.95 NOV172171 CAP
7 THE FLASH IS CARING PICTURE BOOK $4.95 NOV172172 CAP
8 SUPERMAN IS A GOOD CITIZEN PICTURE BOOK $4.95 NOV172174 CAP
9 JUSTICE LEAGUE: THE JOKER & HARLEY QUINNS JLA JAILHOUSE SC $5.95 NOV172192 CAP
10 THE SHADOW DOUBLE NOVEL VOLUME 125 SC $14.95 OCT172091 SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168933 BAN
2 ONE-12 COLLECTIVE: MARVEL: X-FORCE DEADPOOL ACTION FIGURE FEB178707 MEZ
3 OVERWATCH: D.VA 20-INCH STATUE AUG178473 BLI
4 BORUTO -NARUTO NEXT GENERATIONS: NARUTO FIGURE MAY178022 BAN
5 MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK FIGURE JUL172803 DST
6 POP! DRAGON BALL SUPER: GOTENKS VINYL FIGURE AUG178958 FUN
7 MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT ACTION FIGURE JAN172662 DST
8 DRAGONBALL Z MANGA DIMENSIONS: VEGITO FIGURE JAN178995 BAN
9 OVERWATCH: TRACER FIGMA MAY178050 GOO
10 MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: STAR-LORD & ROCKET FIGURE JAN172663 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 VAMPIRELLA TAROT CARDS SET AUG171626 DE
2 RICK AND MORTY MONOPOLY DEC172927 USA
3 MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BOOSTER PACKS APR173295 WIZ
4 MARVEL DICE MASTERS: MIGHTY THOR 90 GRAVITY FEED PACKS JUN173411 NEC
5 MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS JUN173398 WIZ
6 DC DICE MASTERS: BATMAN GRAVITY FEED PACKS SEP168742 NEC
7 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
8 FANTASY FLIGHT GAMES STARTER OCT178573 ASM
9 MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BUNDLE PACK APR173296 WIZ
10 DROPMIX MUSIC GAMING SYSTEM JUL178809 HAS

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

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Diamond Announces Top Sales for 2017

Marvel Legacy #1 Comic of 2017 – Marvel Top Publisher of 2017
DC Comics Finishes with 5 of the Top 10 Comics
Image Dominates Graphic Novels Chart with 8 out of the Top 10 Titles

Marvel finished as #1 Publisher by a bit over 6% is $ sales and a bit over 4% in units for 2017.   DC managed to sneak by them as #1 in December in $ sales and in November in unit sales, but it was too little, too late to affect the whole year totals.

DC placed all of the 1st 4 issues of their “Metal” event/mini-series in the top 10 sellers for the year, as well as Doomsday Clock #2.  Doomsday Clock #1 sales were split between the regular and lenticular covers that charted separately, which seems to have kept the #1 issue out of the Top 10.  As is typical with comics fandom, one thing is the prevailing “buzz” on the internet, and then sales show something else.  Fans are “burned out on events”, but 9 of the top 10 comics of the years are event comics or mini-series that feel pretty “event-y”.

Marvel Legacy was getting a lot of hate on the internet, but to be fair, that was primarily directed at the “pseudo event” embodied in the relaunching of many many series with lenticular covered issues, not against the one-shot comic that came in at #1 and seemed to be received pretty well as a standalone story.  The Legacy “event” had retailers up in arms because of the ordering thresholds they needed to meet in order to get the lenticular covers.  It had fans complaining because the stories didn’t really seem to feel “legacy” at all, they mostly carried on directly from what had been going on before and lacked the direct return of fan-favorites like the original Thor,  Iron Man, and Hulk (who are prominently featured in the Marvel movies).

So, we see that super-hero events dominated the monthly issue sales, what about the collected editions?  Super-heroes didn’t fare so well there, with only Batman Vol. 1 making the top 10 at #5.  8 of the 10 slots were Image comics with the sci-fi, horror, and fantasy genres scoring big: Saga (3 slots), The Walking Dead (2 slots), Paper Girls, Monstress, and Seven to Eternity.  Oni Press rounded out the top 10 with Rick & Morty Vol. 1 coming in at #8.

It’s interesting to see this dichotomy between superheroes dominating the Top 10 comics while Sci-Fi/Fantasy/Horror top the collected edition list, since the non-super-hero genres also dominate my own comics reading.  Super-Heroes are still king of all comics sales, but as readership shifts to collected editions will traditional fiction genres begin to become even more prominent?  Time will tell.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(HUNT VALLEY, MD) — (January 12, 2018) — Marvel Comics returned to the essence of its core characters in 2017 with the publication of Marvel Legacy #1, the best-selling comic book published in 2017, based on total unit sales to comic book specialty retailers, according to Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop-culture merchandise.

Written by Jason Aaron and featuring an all-star line-up of artists led by Esad Ribic and wrapped in a cover by Marvel Comics Chief Creative Officer Joe Quesada, Marvel Legacy #1 successfully captured fans’ attention and launched a new direction for the Marvel publishing line.

Marvel Comics finished the year as the comic book specialty market’s top publisher, leading in both Dollar and Unit Market Shares, with a 36.36% Dollar Market Share and a 38.30% Unit Market Share.  Marvel Comics had five of the year’s top ten comics; in addition to Marvel Legacy #1, Peter Parker: Spectacular Spider-Man #1, Secret Empire #0, Secret Empire #1, and Phoenix Resurrection: The Return of Jean Grey #1 were among the top ten.

DC Entertainment was the comic book specialty market’s number two publisher in 2017 with a 30.07% Dollar Market Share and a 33.93% Unit Market Share. DC Entertainment’s top comic book, Dark Nights: Metal #1, the first chapter in the publisher’s epic crossover by Scott Snyder, Greg Capullo, and Jonathan Glapion, charted at #2 for the year. Overall, DC had five titles in the top ten comics for the year, including subsequent issues #2-4 of Dark Nights: Metal, as well as Geoff Johns and Gary Frank’s Doomsday Clock #2 as the eighth best-selling comic book for 2017.

Brian K. Vaughan and Fiona Staples’ award-winning science fiction epic, Saga from Image Comics once again dominated the top ten graphic novels chart and solidified Image Comics as the year’s third largest comic book publisher, with a 9.80% Dollar Market Share and a 10.12% Unit Market Share. Image Comics took eight of the top ten graphic novel spots, with Saga Volume 7 as the best-selling graphic novel for 2017. Saga Volumes 1 and 4 also placed in the top ten, along with Paper Girls Volume 1 (#4), Monstress Volume 1 (#6), and Seven to Eternity Volume 1 (#10). The best-selling comic book for the year from Image was Robert Kirkman and Charlie Adlard’s The Walking Dead #146 at #82.

IDW Publishing was the comic book specialty market’s fourth largest publisher, propelled by its licensed titles from Hasbro, Disney, and Lucasfilm. The company’s Dollar Market Share was 4.54% for the year. Star Wars Adventures #1, a kid-friendly title based on the iconic film franchise, was IDW’s top-selling comic book, landing at #381 for the year.

Dark Horse Comics’ creator-owned titles helped the company to be the fifth-ranked publisher in the comic book specialty market in 2017 with a 3.12% Dollar Market Share. Dark Horse’s top comic book for the year was Neil Gaiman’s American Gods: Shadows #1, an adaptation of the acclaimed novel by P. Craig Russell and Scott Hampton, at #292.

2017 TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.36% 38.30%
DC ENTERTAINMENT 30.07% 33.93%
IMAGE COMICS 9.80% 10.12%
IDW PUBLISHING 4.54% 3.66%
DARK HORSE COMICS 3.12% 2.25%
BOOM! STUDIOS 2.10% 1.85%
DYNAMITE ENTERTAINMENT 1.90% 2.04%
TITAN COMICS 1.15% 0.97%
VIZ MEDIA 1.15% 0.41%
ONI PRESS 1.00% 0.64%
OTHER NON-TOP 10 8.81% 5.83%

Marvel Legacy #1

2017 TOP 10 COMIC BOOKS

QTY

RANK

RETAIL

RANK

DESCRIPTION PRICE ITEM CODE VENDOR
1 1 MARVEL LEGACY #1 $5.99 JUL170990-M MARVEL COMICS
2 2 DARK NIGHTS: METAL #1 $4.99 JUN170233-M DC ENTERTAINMENT
3 4 PETER PARKER: SPECTACULAR SPIDER-MAN #1 $4.99 APR170970-M MARVEL COMICS
4 19 SECRET EMPIRE #0 $4.99 FEB170758-M MARVEL COMICS
5 10 SECRET EMPIRE #1 $4.99 MAR170901-M MARVEL COMICS
6 14 DARK NIGHTS: METAL #3 $3.99 JUL170304-M DC ENTERTAINMENT
7 15 DARK NIGHTS: METAL #2 $3.99 JUL170300-M DC ENTERTAINMENT
8 6 DOOMSDAY: CLOCK #2 $4.99 OCT170204-M DC ENTERTAINMENT
9 16 DARK NIGHTS: METAL #4 $3.99 SEP170248-M DC ENTERTAINMENT
10 5 PHOENIX RESURRECTION: THE RETURN OF JEAN GREY #1 $4.99 OCT170824-M MARVEL COMICS

2017 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

QTY

RANK

RETAIL

RANK

DESCRIPTION PRICE ITEM CODE VENDOR
1 1 SAGA VOLUME 7 TP (MR) $14.99 JAN170850 IMAGE COMICS
2 14 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMAGE COMICS
3 6 THE WALKING DEAD VOL. 27: WHISPERER WAR TP $14.99 AUG168569 IMAGE COMICS
4 24 PAPER GIRLS VOLUME 1 TP $9.99 JAN160645 IMAGE COMICS
5 4 BATMAN VOLUME 1: I AM GOTHAM TP $16.99 OCT160291-M DC ENTERTAINMENT
6 28 MONSTRESS VOLUME 1 TP (MR) $9.99 APR160803-M IMAGE COMICS
7 3 RICK AND MORTY VOLUME 1 TP $19.99 JUL151482-M ONI PRESS
8 5 THE WALKING DEAD: HERE’S NEGAN HC (MR) $19.99 JUL170766-M IMAGE COMICS
9 12 SAGA VOLUME 8 TP (MR) $14.99 OCT170715 IMAGE COMICS
10 38 SEVEN TO ETERNITY VOLUME 1 TP $9.99 DEC160767-M IMAGE COMICS

Data for Diamond’s sales charts — which includes the market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during 2017, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.  The category tables in this press release are ranked by units sold by Diamond to its accounts for the comic books and graphic novels categories.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for December 2017

DC Beats Marvel for 2nd Month in a Row…but it’s really close
2017 Overall Sales Down ~10% Compared to 2016…
…but STILL 4th Largest Sales Year on Record

The sales total for the “Big Two” were very close in December, DC held the top slot on dollar sales by a narrow margin of less than 1% and lost unit sales by just over 1%.  Marvel shipped 9 more items than DC (128 to 119) and DC sales were again reliant on their keystone character Batman coupled with the “Doomsday Clock”, the #1 seller, and “Metal” events.   The Geoff Johns/Gary Frank DCU/Watchmen Doomsday Clock held the #1 sales spot with issue #2, and Metal held onto the #2 spot with issue #4, a testament to continued fan interest past the debut issues.  Marvel snuck in with “Phoenix Resurrection: The Return of Jean Grey #1” at the #3 spot, it will be interesting to see how this weekly shipping series does on issues #2-5 that will all hit shops in January, along with a 2nd printing of #1… Will they all manage to hit the top 10 and help Marvel take the top back from DC?

Sales response to Marvel’s “Legacy” continues to be weak in the “Events Sell” world at the top of the comics charts.  Marvel’s Top 10 entries were three #1 issues; 2 mini-series “mini events” and the return of Johnny Storm & Ben Grimm in Marvel Two-in-One #1, plus Amazing Spider-Man #792 (with Spidey being Marvel’s ‘Batman’, their most popular character).

Strengthening fan interest in properties that don’t feature the #1 character and #1 team (Batman/JLA for DC and Spider-Man/Avengers for Marvel) is the puzzle that both of the Big Two are struggling to solve.

It is worth noting that though 2017 sales overall were down ~10% compared to 2016, it was still the 4th strongest year of comics sales after all-time highs in 2015 and 2016 according to Diamond, so don’t start predicting doom and gloom just yet.  We’ll need to see if the downward trend continues in 2018 or if the industry is able to pull out of the slump.  Personally, I’d love to see non-super-hero books pick up some of the slack and help overall comics sales to a greater degree, because there’s a LOT to love that is not wearing tights and a cape.

I’ll also make note that Taschen took slots #3, 4, 5, and 7 on the Top 10 Books chart with their “Little Books” featuring Spider-Man, Avengers, Captain America, and the Fantastic Four.  While I don’t have any monetary stake in any of these, they’re all close to my heart since I loaned Taschen a bunch of comics to use for the pictures that each one is loaded with… which means that I have the unique pleasure of reading though them and thinking “Hey, that’s my copy of Amazing Spider-Man #12”, but any fan of these characters will have lots of images to geek out over, accompanied by color commentary from Roy Thomas.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (January 12, 2018) — Ozymandias and Rorschach seek the two smartest people of the DC Universe in Geoff Johns and Gary Frank’s Doomsday Clock #2 from DC Entertainment, the best-selling comic book of December 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

DC Entertainment was December’s top publisher in dollars with a 34.54% dollar share and a 37.65% unit share. Marvel Comics was the month’s top publisher in units with 38.81% unit share and a 33.80% dollar share. In third was Image Comics with an 8.69% dollar share and a 7.20% unit share. In fourth was IDW Publishing with a 3.92% dollar share and a 2.92% unit share, followed by Dark Horse Comics with a 2.69% dollar share and a 2.06% unit share.

dollar-shareunit-share

DC Entertainment had six of December’s top ten best-selling comic books. In addition to Doomsday Clock #2, Scott Snyder and Greg Capullo’s Dark Nights: Metal #4 ranked #2; Tom King and Clay Mann’s Batman #36, part one of the “Superfriends” story arc, ranked #4; King and Mann’s Batman #37 ranked #5; Sean Murphy’s Batman: White Knight #3 ranked #6; and Hawkman Found #1, a tie-in to Dark Nights: Metal, ranked #10. Marvel Comics had four titles in the top ten: Matthew Rosenberg and Leinil Yu’s Phoenix Resurrection: The Return of Jean Grey #1 ranked #3; Dan Slott, Mike Costa, and Ryan Stegman’s Amazing Spider-Man/Venom: Venom Inc. Alpha #1 ranked #7; Chip Zdarky and Jim Cheung’s Marvel Two-In-One #1, reteaming the Fantastic Four’s the Human Torch and The Thing, ranked #8; and Slott and Stegman’s Amazing Spider-Man #792 ranked #10. Among the premier publishers, Robert Kirkman’s The Walking Dead #174 was Image Comics’ top book in December at #12. Mike Mignola and Adam Hughes’ Christmas-themed Hellboy: Krampusnacht #1 was Dark Horse Comics’ top book at #96. Finally, IDW Publishing’s top book for the month was Star Wars Adventures #5 at #128.

Brian K. Vaughan and Fiona Staples’ award-winning Saga returned to the top of the sales charts as Image Comics’ Saga Volume 8 was December’s best-selling graphic novel. Also in the top ten for Image Comics were Shirtless Bear-Fighter at #7 and Deadly Class Volume 6 at #8. DC Entertainment had three titles in the top ten: Batman Volume 4: The War of Jokes and Riddles at #2, Batman: Detective Comics Volume 4: Deus Ex Machina at #4, and Justice League vs. Suicide Squad at #6. Marvel Comics had two titles in the top ten: Star Wars Volume 6: Out Among the Stars at #3 and Venomverse at #9. Dark Horse Comics’ Black Hammer Volume 2: The Event ranked #5. Finally, Oni Press’ Rick and Morty Volume 6 ranked #10.

A collection of Strangers in Paradise writer/artist Terry Moore’s personal sketches and art commissions, Abstract Studios’ Terry Moore: 25th Anniversary Sketch book: 8,800 Days of Blondes, Brunettes and Bozos was December’s best-selling book. Dark Horse Comics’ Overwatch Anthology Volume 1, a hardcover collection of sketches, webcomics, and background material on the popular video game, ranked #2 for the month.

Based on Blizzard Entertainment’s immensely popular team shooter Overwatch, Good Smile’s Overwatch: Mei “Classic Skin” Nendoroid was December’s best-selling toy product. Diamond Select Toys had three products in the top ten: the Marvel Gallery: Thor Ragnarok: The Hulk PVC Figure, inspired by Marvel Studios’ cinematic blockbuster, ranked #2; the Marvel Select: Spider-Gwen PVC Figure ranked #3; and the Marvel Gallery: Guardians of the Galaxy Vol. 2: Drax and Baby Groot PVC Figure ranked #10.

Star Trek fans beamed into action with WizKids/NECA’s Star Trek HeroClix: Away Team Original Series Booster Brick, an expansion for the miniatures game and the best-selling game product of December. Diamond Select Toys’ Back to the Future Monopoly, a custom edition of the popular board game based on the film trilogy, ranked #3. IDW Games’ Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #6.

After achieving all-time highs in 2015 and 2016, the comic book specialty market took a step back in 2017 but still recorded its 4th highest year of sell-in to comic shops. Annual sales decreased -10.09% over the previous year; with comic book sales down -10.40%, while graphic novel sales were off by -9.38%. Over 89 million comic books were sold to comic book specialty stores in 2017, with over 7.4 million graphic novels units shipped.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

DC ENTERTAINMENT 34.54% 37.65%
MARVEL COMICS 33.80% 38.81%
IMAGE COMICS 8.69% 7.20%
IDW PUBLISHING 3.92% 2.92%
DARK HORSE COMICS 2.69% 2.06%
BOOM! STUDIOS 2.28% 1.98%
DYNAMITE ENTERTAINMENT 2.08% 1.84%
ONI PRESS 1.00% 0.52%
VIZ MEDIA 0.96% 0.35%
VALIANT ENTERTAINMENT LLC 0.96% 1.08%
OTHER NON-TOP 10 9.08% 5.59%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

DECEMBER 2017 VS. NOVEMBER 2017

COMICS -16.13% -14.05%
GRAPHIC NOVELS -21.95% -10.88%
TOTAL COMICS/GN -18.11% -13.77%
TOYS -33.23% -30.05%

DECEMBER 2017 VS. DECEMBER 2016

COMICS -16.54% -24.11%
GRAPHIC NOVELS -10.17% -13.37%
TOTAL COMICS/GN -14.57% -23.23%
TOYS -27.60% -37.11%

FOURTH QUARTER 2017 VS. THIRD QUARTER 2017

COMICS -2.41% -5.19%
GRAPHIC NOVELS 8.49% 7.61%
TOTAL COMICS/GN 0.82% -4.24%
TOYS 9.14% 2.15%

FOURTH QUARTER 2017 VS. FOURTH QUARTER 2016

COMICS -13.90% -19.53%
GRAPHIC NOVELS -1.77% -7.71%
TOTAL COMICS/GN -10.37% -18.66%
TOYS -15.67% -24.40%

YEAR 2017 VS. YEAR 2016

COMICS -10.40% -9.69%
GRAPHIC NOVELS -9.38% -11.86%
TOTAL COMICS/GN -10.09% -9.86%
TOYS -12.55% -19.90%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 85 43 0 128
DC ENTERTAINMENT 80 38 1 119
IDW PUBLISHING 35 32 0 67
IMAGE COMICS 55 10 0 65
BOOM! STUDIOS 24 7 0 31
DARK HORSE COMICS 19 9 0 28
DYNAMITE ENTERTAINMENT 21 5 0 26
VIZ MEDIA 0 16 0 16
VALIANT ENTERTAINMENT 6 2 0 8
ONI PRESS 4 3 0 7
OTHER NON-TOP 10 118 164 27 309

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #2 $4.99 OCT170204-M DC
2 DARK NIGHTS: METAL #4 $3.99 SEP170248-M DC
3 PHOENIX RESURRECTION: THE RETURN OF JEAN GREY #1 $4.99 OCT170824-M MAR
4 BATMAN #36 $2.99 OCT170225-M DC
5 BATMAN #37 $2.99 OCT170227-M DC
6 BATMAN: WHITE KNIGHT #3 $3.99 OCT170238-M DC
7 AMAZING SPIDER-MAN/VENOM: VENOM INC. ALPHA #1 $4.99 OCT170876-M MAR
8 MARVEL TWO-IN-ONE #1 $3.99 OCT170834-M MAR
9 HAWKMAN FOUND #1 $3.99 SEP170253-M DC
10 AMAZING SPIDER-MAN #792 $3.99 OCT170879-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 8 TP (MR) $14.99 OCT170715 IMA
2 BATMAN VOL. 4: THE WAR OF JOKES & RIDDLES TP $19.99 SEP170400 DC
3 STAR WARS VOL. 6: OUT AMONG THE STARS TP $19.99 AUG171044 MAR
4 BATMAN: DETECTIVE COMICS VOL. 4: DEUS EX MACHINA TP $16.99 SEP170399 DC
5 BLACK HAMMER VOL. 2: THE EVENT TP $19.99 AUG170013 DAR
6 JUSTICE LEAGUE VS. SUICIDE SQUAD TP $24.99 SEP170405 DC
7 SHIRTLESS BEAR-FIGHTER TP (MR) $16.99 SEP170681-M IMA
8 DEADLY CLASS VOLUME 6 TP (MR) $16.99 AUG170634 IMA
9 VENOMVERSE TP $15.99 OCT171003 MAR
10 RICK AND MORTY VOLUME 6 TP (MR) $19.99 SEP171801 ONI

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 TERRY MOORE 25TH-ANNIVERSARY SKETCHBOOK $16.99 OCT171030 ABS
2 OVERWATCH ANTHOLOGY VOLUME 1 HC $19.99 JUN170080 DAR
3 LITTLE BOOK OF SPIDER-MAN FLEXICOVER $9.99 AUG172292 TAS
4 LITTLE BOOK OF AVENGERS FLEXICOVER $9.99 AUG172289 TAS
5 LITTLE BOOK OF CAPTAIN AMERICA FLEXICOVER $9.99 AUG172290 TAS
6 THE SHADOW DOUBLE NOVEL VOLUME 124 SC $14.95 SEP172221 SAN
7 LITTLE BOOK OF FANTASTIC FOUR FLEXICOVER $9.99 AUG172291 TAS
8 ROBOTECH VISUAL ARCHIVE: MACROSS SAGA HC $44.99 JUN172052 UDO
9 DOCTOR WHO: T IS FOR TARDIS HC $9.99 SEP168058 PEN
10 THE ART OF STAR WARS: THE LAST JEDI HC $40.00 OCT172093 ABR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: MEI “CLASSIC SKIN” NENDOROID FEB178956 GOO
2 MARVEL GALLERY: THOR RAGNAROK: THE HULK PVC FIGURE AUG172642 DST
3 MARVEL SELECT: SPIDER-GWEN FIGURE MAY172533 DST
4 DBZ: GOKU SUPER KAMEHAME-HA PREMIUM COLOR FIGURE JAN178994 BAN
5 ONE-12 COLLECTIVE: DC COMICS: BLACK ADAM FIGURE AUG168741 MEZ
6 ONE-12 COLLECTIVE: DC COMICS: SUPERMAN RED SON FIGURE AUG168743 MEZ
7 BORUTO: NARUTO NEXT GENERATIONS: BORUTO FIGURE MAY178021 BAN
8 DRAGONBALL Z SCULTURES: TRUNKS SHINING FIGURE JAN178996 BAN
9 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168933 BAN
10 MARVEL GALLERY: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT PVC FIGURE MAY172524 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES BOOSTER BRICK JUL173390 NEC
2 VALERIAN ALPHA MISSIONS BOARD GAME APR178031 ULT
3 BACK TO THE FUTURE MONOPOLY JUL152198 DST
4 DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK JUN173406 NEC
5 STARFINDER RPG CORE RULEBOOK HC JUN173371 PAI
6 TMNT: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
7 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
8 DOCTOR WHO: TIME OF THE DALEKS BOARD GAME JUL173367 GAL
9 STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES STARTER SET JUL173391 NEC
10 YU-GI-OH!: CIRCUIT BREAK SPECIAL EDITION OCT172955 KON

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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