Diamond Announces Top Sales for October 2017

Batman Sells (we get it…)
DC needs to figure out how to sell the rest of their line

No big revelations this month.  Batman sells.  7 of the top 10 books are Batman (and yes, I count the “Metal” crossover with its ‘Batmanium’ metal and dark multiverse versions of Batman as a Batman title).

What is interesting to me is that for once Marvel did not significantly outship DC and win purely based on shipping significantly more titles.  Marvel shipped 122 items, DC 119.  That’s pretty close.  Even so, Marvel beat DC on both dollars and unit sales.  DC is riding high on Batman and what will possibly make a difference is getting fans to buy significant numbers of something that does not have Batman plastered all over it.  They’re currently holding position by cranking out lots and lots of books with everyone’s favorite super-hero but that isn’t sustainable in the long term.

What to do?  If you can’t beat ’em, join ’em (as the old saying goes).  Or do the closest thing possible: hire away Marvel’s top talent and try to replicate their success with fans that way.

This week it was announced that Brian Michael Bendis will soon be a DC exclusive.  The 17 year Marvel veteran who in many ways has been the creative force behind Marvel’s books for a long time will be coming to DC and speculation is rampant about what he’ll be taking over at DC.  Love him or hate him, Marvel has certainly prospered while he has been there.   And there are rumors of Jonathan Hickman making a similar move to DC; he was seen lunching with Jim Lee.

One thing is certain, taking key high profile creators away from Marvel will be a sure way of showing if comics buyers are buying Marvel for the stories told by creators or if they are just following the characters popularized in the movies.

Time will tell.  We’re in for an interesting 2018.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 10, 2017) — With Batman vanished, the Justice League battles his evil doppelgangers from the Dark Multiverse in DC Entertainment’s Dark Nights: Metal by Scott Snyder and Greg Capullo, the best-selling comic book of October 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 36.38% dollar share and a 38.63% unit share. DC Entertainment was second with a 30.58% dollar share and a 35.48% unit share. In third was Image Comics with an 11.46% dollar share and a 9.84% unit share. In fourth was IDW Publishing with a 4.33% dollar share and a 3.31% unit share, followed by Dark Horse Comics with a 2.82% dollar share and a 1.74% unit share.

dollar-shareunit-share

DC Entertainment had seven titles in the top ten. In addition to Dark Nights: Metal #3, Batman #32, the finale of “The War of Jokes and Riddles,” ranked #4 and Batman #33 ranked #5. Titles #7 though #9 respectively were Metal tie-in one-shots spotlighting evil versions of Batman from the Dark Multiverse: Batman: The Drowned #1, Batman: The Dawnbreaker #1, and Batman: The Merciless #1. Sean Murphy’s Batman: White Knight #1, a tale of a seemingly reformed version of The Joker with Batman as Gotham City’s criminal, came in at #10. Marvel Comics had three titles in the top ten, all Marvel Legacy titles: Jason Aaron and Russell Dauterman’s The Mighty Thor #700 at #2, Amazing Spider-Man #789 at #3, and The Despicable Deadpool #287 at #6. Among the premier publishers, Image Comics’ The Walking Dead #172 ranked #22 for the month, IDW Publishing’s Star Wars Adventures #3 ranked #104, and Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #8 ranked #122.

The Walking Dead: Here’s Negan, a hardcover collection of the comic strip by Robert Kirkman, Charlie Adlard, and Cliff Rathburn originally published in Image Comics’ IMAGE+ magazine, was October’s best-selling graphic novel and one of Image Comics’ six titles in the top ten. Also charting for Image Comics were Seven to Eternity Volume 2 at #3, Rat Queens Volume 4: High Fantasies at #4, I Hate Fairyland Volume 3: Good Girl at #6, Redneck Volume 1: Deep in the Heart at #7, and Low Volume 4: Outer Aspects of Inner Attitudes at #10. DC Entertainment had three titles in the top ten, led by Batman/The Flash: The Button Deluxe Edition at #2, followed by Super Sons Volume 1: When I Grow Up at #5 and Batman: Detective Comics Volume 3: League at #9. Marvel Comics’ Star Wars: The Screaming Citadel ranked #8 for the month.

Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of background materials on the characters from the best-selling video game, was the best-selling book of October. In total, Dark Horse Comics had four titles in the top ten including The Art of Overwatch at #3, the Serenity: Everything’s Shiny Adult Coloring Book at #4, and The Art of Overwatch Limited Edition at #6. BOOM! Studio’s Jim Henson’s Labyrinth Adult Coloring Book ranked #2. IDW Publishing had two titles in the top ten: The Art of the Pulps: An Illustrated History at #7 and The Princess Bride: As You Wish: Memorable Quotes to Color at #8.

Good Smile’s Overwatch: Tracer “Classic Skin” Nendoroid, a figure based on one of the most popular characters from Blizzard’s Overwatch video game, was October’s best-selling toy product. DC Collectibles had six products in the top ten: the Batman Animated Series: Batcave Playset with Alfred Action Figure at #2; the DCTV The Flash: The Flash Season 3 Action Figure at #5; the Bat-Signal Prop, inspired by Christopher Nolan’s Dark Knight trilogy, ranked #6; the Justice League Movie: Wonder Woman Statue ranked #7; the DC Icons: Batman Rebirth Action Figure ranked #9; and the Batman Black & White: Harley Quinn by Amanda Conner Statue ranked #10. Diamond Select Toys also had two titles among the top the: the Marvel Select: Spider-Man Homecoming: Spider-Man Action Figure ranked #3 and the Marvel Select: Netflix Daredevil Action Figure ranked #4. Finally, Funko’s POP! Marvel Heroes: Emma Frost Diamond Form Vinyl Figure, a PREVIEWS Exclusive figure released in conjunction with Halloween Comic Fest, ranked #8.

Cryptozoic Entertainment’s Rick and Morty: Total Rickall Card Game was October’s best-selling game product. Also in the top ten, IDW Games’ Atari: Centipede Board Game, based on the classic 1980s video game, ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.38% 38.63%
DC ENTERTAINMENT 30.58% 35.48%
IMAGE COMICS 11.46% 9.84%
IDW PUBLISHING 4.33% 3.31%
DARK HORSE COMICS 2.82% 1.74%
DYNAMITE ENTERTAINMENT 1.99% 1.96%
BOOM! STUDIOS 1.96% 1.81%
ONI PRESS INC. 1.08% 0.76%
TITAN COMICS 1.02% 0.85%
ARCHIE COMICS 0.68% 0.57%
OTHER NON-TOP 10 7.70% 5.05%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2017 VS. SEPTEMBER 2017

COMICS 2.84% -1.10%
GRAPHIC NOVELS 9.60% 0.08%
TOTAL COMICS/GN 4.74% -1.02%
TOYS -3.64% -7.22%

OCTOBER 2017 VS. OCTOBER 2016

COMICS -15.74% -21.05%
GRAPHIC NOVELS 2.37% -8.02%
TOTAL COMICS/GN -11.12% -20.27%
TOYS -16.10% -12.91%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS -9.93% -7.89%
GRAPHIC NOVELS -10.55% -12.76%
TOTAL COMICS/GN -10.12% -8.27%
TOYS -11.82% -17.78%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 81 41 0 122
DC ENTERTAINMENT 79 39 1 119
IMAGE COMICS 67 22 0 89
IDW PUBLISHING 41 36 0 77
BOOM! STUDIOS 29 7 0 36
DARK HORSE COMICS 15 18 0 33
TITAN COMICS 21 8 3 32
DYNAMITE ENTERTAINMENT 24 6 0 30
ONI PRESS 12 4 0 16
ARCHIE COMICS 11 4 0 15
OTHER NON-TOP 10 104 160 24 288

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK NIGHTS: METAL #3 $3.99 JUL170304-M DC
2 THE MIGHTY THOR #700 $5.99 AUG170848-M MAR
3 AMAZING SPIDER-MAN #789 $3.99 AUG170779-M MAR
4 BATMAN #32 $2.99 AUG170197-M DC
5 BATMAN #33 $2.99 AUG170199-M DC
6 THE DESPICABLE DEADPOOL #287 $3.99 AUG170830-M MAR
7 BATMAN: THE DROWNED #1 $3.99 JUL170311-M DC
8 BATMAN: THE DAWNBREAKER #1 $3.99 JUL170310-M DC
9 BATMAN: THE MERCILESS #1 $3.99 JUL170312-M DC
10 BATMAN: WHITE KNIGHT #1 $3.99 AUG170269-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD: HERE’S NEGAN HC (MR) $19.99 JUL170766-M IMA
2 BATMAN/THE FLASH: THE BUTTON DELUXE EDITION HC $19.99 JUN170380-M DC
3 SEVEN TO ETERNITY VOLUME 2 TP (MR) $16.99 AUG170728 IMA
4 RAT QUEENS VOLUME 4: HIGH FANTASIES TP (MR) $14.99 AUG170704 IMA
5 SUPER SONS VOLUME 1: WHEN I GROW UP TP $12.99 JUL170465 DC
6 I HATE FAIRYLAND VOLUME 3: GOOD GIRL TP (MR) $16.99 AUG170669 IMA
7 REDNECK TP VOL 01 DEEP IN THE HEART (MR) $16.99 AUG170579-M IMA
8 STAR WARS: THE SCREAMING CITADEL TP $17.99 JUL171215 MAR
9 BATMAN: DETECTIVE COMICS VOLUME 3: LEAGUE TP $19.99 JUL170458 DC
10 LOW VOL. 4: OUTER ASPECTS OF INNER ATTITUDES TP (MR) $16.99 JUN170763 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERWATCH ANTHOLOGY VOLUME 1 HC $19.99 JUN170080 DAR
2 JIM HENSON’S LABYRINTH ADULT COLORING BOOK TP $16.99 JUN171331 BOO
3 ART OF OVERWATCH HC $49.99 JUN170078 DAR
4 SERENITY: EVERYTHING’S SHINY ADULT COLORING BOOK TP $14.99 JUN170101 DAR
5 WILLIAM SHAKESPEARE’S THE FORCE DOTH AWAKEN HC $14.95 AUG172376 RAN
6 ART OF OVERWATCH LIMITED EDITION HC $100.00 JUN170079 DAR
7 ART OF THE PULPS: AN ILLUSTRATED HISTORY HC $49.99 MAY170545 IDW
8 THE PRINCESS BRIDE: AS YOU WISH MEMORABLE QUOTES TO COLOR TP $16.99 JUN170544 IDW
9 THE SHADOW DOUBLE NOVEL VOLUME 122 SC $14.95 JUL172465 SAN
10 DECONSTRUCTING THE INCAL HC $24.95 AUG171792 HUM

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: TRACER “CLASSIC SKIN” NENDOROID JAN178091 GOO
2 BATMAN ANIMATED: BATCAVE PLAYSET WITH ALFRED FIGURE APR170463 DC
3 MARVEL SELECT: SPIDER-MAN HOMECOMING ACTION FIGURE FEB172613 DST
4 MARVEL SELECT: NETFLIX DAREDEVIL ACTION FIGURE MAY172531 DST
5 DCTV THE FLASH: THE FLASH SEASON 3 ACTION FIGURE AUG170365 DC
6 BAT SIGNAL PROP MAY170373 DC
7 JUSTICE LEAGUE MOVIE: WONDER WOMAN STATUE APR170460 DC
8 POP! MARVEL EMMA FROST DIAMOND FORM VINYL FIGURE JUL170020 FUN
9 DC ICONS: BATMAN REBIRTH ACTION FIGURE MAY170378 DC
10 BATMAN BLACK & WHITE: HARLEY QUINN BY AMANDA CONNER STATUE APR170470 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 RICK AND MORTY: TOTAL RICKALL CARD GAME AUG168447 CRY
2 MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS JUN173398 WIZ
3 SCOTT PILGRIM’S PRECIOUS LITTLE CARD GAME JUN173385 REN
4 MARVEL HEROCLIX: THOR RAGNAROK MOVIE EXPANSION JUN173414 NEC
5 PATHFINDER BATTLES: MAZE OF DEATH BOOSTER BRICK JUN173415 NEC
6 YU-GI-OH! TCG: LEGENDARY DRAGON DECKS AUG173192 KON
7 ATARI: CENTIPEDE GAME AUG170531 IDW
8 MARVEL DICE MASTERS: X-MEN FIRST CLASS FEB173226 NEC
9 DUNGEONS & DRAGONS RPG: TOMB OF ANNIHILATION HC AUG173217 WIZ
10 MAGIC THE GATGHERING TCG: IXALAN BUNDLE PACK JUN173399 WIZ

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for September 2017

Comics Sales Continue Year-to-Year Decline
Retailers Continue to Buy Batman/Events/Gimmick Covers

I look at the sales every month and for a while now it seems like it’s just “more of the same” every month.   September 2017 vs. 2016 sales dropped by a few percentage points (same as we’ve been seeing). Cumulative 2017 vs 2016 continued down.  I’m not trying to preach doom and gloom, but sales are not stellar, and I wonder if it has anything to do with what is at the “top” of the sales charts every single month.

Fans love Batman, so DC churns out Batman content.  We get it.  4 of the top 10 are Batman books, add in Harley Quinn’s 25th Anniversary Special (who is from the “Batman Family”) and we have 5 of the top 10 .  Fans SAY they don’t like events, but comic retailers buy the heck of of them.  Are these event comics all sitting on the shelves or selling though?  It’s some of both.  When I go to comic shops fans are taking the event books home, but there are still plenty left on the racks.  This month the top 3 books are all events:

  1. Marvel Legacy #1 – Not surprising this was #1. Marvel pulled out all the stops and there were marketing and retailer incentives to almost guarantee this would sell big, at least to comic shops.  There were multiple covers, including a really lame(in my opinion) “lenticular” cover that lacked both depth and shifting image that the more stunning example of this gimmick generally offer.  My local shop gave a copy of Legacy #1 away to every customer with a pull list, so there was something going on that put a lot of copies in their hands.
  2. Dark Nights Metal #2 – Another book that was a triple threat.  It has Batman.  It’s an event. It had multiple covers, including a shiny/foil main cover that really popped on the stands.  People are buying this, but I’m still seeing plenty of copies on the rack.
  3. Venomverse #1 – Marvel’s “we’re not doing events for a while” pseudo-event.  Not an official event book, but it is one of Marvel’s mini sort-of event contained within a family of titles (in this case the Spider-Man family, that seems to be running these things one after another until fans stop buying them) and also featuring fan favorite Venom.

So, 5 Batman books, 3 events, and the final 2 of the Top 10 rounded out with Walking Dead #171 (at spot 7) and the lenticular cover of Action Comics #987 at spot 10.

DC has been using these lenticular variants as the latest gimmick to juice up sales on crossover stories leading up to the Doomsday Clock event at the end of the year.  Previously we had a 4-part “The Button” crossover between Batman & The Flash whose lenticular covers made the Top 10.  Now we have a 4-part crossover between Action Comics and Superman with “The Oz Effect” where the mysterious “Mr. Oz” character who has been teased since the DC Rebirth one-shot is revealed.  I think there’s at least a 50% chance that the character revealed in the 1st part of this is a red herring and it will ultimately turn out that it is not REALLY that character after all, but that is beside the point, these lenticular covers are selling.  At least to retailers.  Months later and I’m still seeing some of the lenticular Batman & Flash covers on racks at shops.

Overall Marvel came out as #1 again, but that’s hardly surprising: They shipped 130 items to DC’s 111 and have a higher average cover price.  I’m waiting for the bubble to burst… The overall downward sales trend needs to be slowed or reversed and I don’t think that is going to happen from the continued short-term sales gains strategy of cranking out lots of Batman/events/gimmick covers.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (October 6, 2017) — While an ancient secret is uncovered in South Africa, the Avengers battle Frost Giants in a secret government facility and an adamantium statue in Canada breaks open in Marvel Comics’ Marvel Legacy #1, the launch of the publisher’s new direction by Jason Aaron, Esad Ribic, and an all-star line-up of artists, and the best-selling comic book of September 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was September’s top publisher with a 37.97% dollar share and a 38.13% unit share. DC Entertainment was second with a 30.21% dollar share and a 36.68% unit share. In third was Image Comics with a 9.55% dollar share and a 8.81% unit share. In fourth was IDW Publishing with a 4.30% dollar share and a 3.67% unit share, followed by Dark Horse Comics with a 2.44% dollar share and a 1.70% unit share.

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Marvel Comics had two titles in the top ten; in addition to Marvel Legacy #1, Cullen Bunn and Iban Coello’s Venomverse #1 ranked #3. DC Entertainment had seven titles in September’s top ten, led by Scott Snyder and Greg Capullo’s Dark Nights: Metal #2. Also in the top ten from DC, Tom King and Clay Mann’s Batman #30 ranked #4; King and Mikel Janin’s Batman #31 ranked #5; the Harley Quinn 25th-Anniversary Special from an all-star roster of writers and artists ranked #6; Joshua Williamson and Carmine Di Giandomenico’s Batman: The Red Death #1, a Metal tie-in, ranked #8; Frank Tieri and Ricardo Federici’s Batman: The Murder Machine #1, another Metal tie-in, ranked #9; and the lenticular edition of Dan Jurgens and Viktor Bogdanovic’s Action Comics #987, the first chapter in “The Oz Effect,” ranked #10. Also in the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #171 from Image Comics ranked #7. Among the premier publishers, Star Wars Adventures #1 was IDW Publishing’s top book at #33, while Neil Gaiman’s American Gods: Shadows #7 was Dark Horse Comics’ top-ranked book at #115.

Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 28 was September’s best-selling graphic novel. Image Comics had four titles total among the top ten including East of West Volume 7 at #3, Sex Criminals Volume 4: Fourgy at #6, and Royal City Volume 1: Next of Kin at #8. DC Entertainment also had four titles in the top ten: Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Batman: The Dark Knight III: Master Race at #2; DC Super Hero Girls Volume 4: Fast Times at Super Hero High at #5; All-Star Batman Volume 1: My Own Worst Enemy at #7; and Harley Quinn Volume 3: Red Meat at #9. Marvel Comics rounded out the top ten with two titles: Star Wars: Darth Maul at #3 and Wolverine: Old Man Logan Volume 5: Past Lives at #10.

BOOM! Studios’ Mouse Guard Alphabet Book, written by Mouse Guard creator David Peterson and painted by Serena Malyon, was September’s best-selling book. Dark Horse Comics had two titles in the top ten: The Art of Rick and Morty at #2 and the Star Trek: The Original Series Adult Coloring Book Volume 2 at #10. Random House had four DC Super Hero Girls titles in the top ten: Finders Keepers at #3, Harley Quinn Brain Squeezers at #4, Showdown in Space at #5, and Power Play at #6.

Batman and Harley Quinn tangle above the rooftops of Gotham City in DC Collectibles’ Batman Vs. Harley Quinn Battle Statue, designed by Alejandro Pereira and the best-selling toy product of September. In total, DC Collectibles had six products in the top ten including the DC Bombshells: Harley Quinn Deluxe Statue at #2, the Batman Animated: GCPD Rogues Gallery Figure 5-Pack Boxed Set at #5, the DC Designer Series: Wonder Woman by Frank Cho Statue at #6, the DC Icons: Robin & Superboy Action Figure 2-Pack at #8, and the DC Icons: Supergirl Action Figure at #10. Diamond Select Toys had two products among the top ten: the Marvel Gallery: Black Panther PVC Figure at #3 and the Marvel Gallery: Netflix: The Punisher PVC Figure at #7.

WizKids’ WizKids HeroClix: Undead, a horror-themed miniatures game, was September’s best-selling game product. Also among the top ten were two products from IDW Games: Outpost Siberia Gard Game at #6 and Seikatsu Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.97% 38.13%
DC ENTERTAINMENT 30.21% 36.68%
IMAGE COMICS 9.55% 8.81%
IDW PUBLISHING 4.30% 3.67%
DARK HORSE COMICS 2.44% 1.70%
BOOM! STUDIOS 1.99% 1.77%
DYNAMITE ENTERTAINMENT 1.94% 1.91%
VIZ MEDIA 1.40% 0.49%
TITAN COMICS 1.16% 0.85%
ONI PRESS 1.10% 0.72%
OTHER NON-TOP 10 7.94% 5.27%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2017 VS. AUGUST 2017
COMICS -0.44% 1.26%
GRAPHIC NOVELS -14.41% -15.46%
TOTAL COMICS/GN -4.81% -0.08%
TOYS -18.35% -15.27%
SEPTEMBER 2017 VS. SEPTEMBER 2016
COMICS -2.98% -5.49%
GRAPHIC NOVELS -13.14% -16.98%
TOTAL COMICS/GN -6.07% -6.37%
TOYS -13.86% -30.78%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.20% -6.15%
GRAPHIC NOVELS -11.83% -13.22%
TOTAL COMICS/GN -10.00% -6.71%
TOYS -11.33% -18.24%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 88 42 0 130
DC ENTERTAINMENT 77 34 0 111
IMAGE COMICS 58 25 0 83
IDW PUBLISHING 40 21 0 61
VIZ MEDIA 0 43 0 43
BOOM! STUDIOS 28 10 0 38
DYNAMITE ENTERTAINMENT 29 7 0 36
TITAN COMICS 19 10 3 32
DARK HORSE COMICS 16 13 0 29
ONI PRESS 8 6 0 14
OTHER NON-TOP 10 123 154 17 294

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MARVEL LEGACY #1 $5.99 JUL170990-M MAR
2 DARK NIGHTS: METAL #2 $3.99 JUL170300-M DC
3 VENOMVERSE #1 $4.99 JUL171050-M MAR
4 BATMAN #30 $2.99 JUL170338-M DC
5 BATMAN #31 $2.99 JUL170340-M DC
6 HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1 $4.99 JUL170413-M DC
7 THE WALKING DEAD #171 (MR) $2.99 JUL170918-M IMA
8 BATMAN: THE RED DEATH #1 $3.99 JUL170308 DC
9 BATMAN: THE MURDER MACHINE #1 $3.99 JUL170309 DC
10 ACTION COMICS #987 LENTICULAR EDITION $3.99 JUL170323 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 28 TP (MR) $16.99 JUL170919 IMA
2 BATMAN: THE DARK KNIGHT III: MASTER RACE HC $29.99 JUN170390 DC
3 STAR WARS: DARTH MAUL TP $16.99 MAY170950 MAR
4 EAST OF WEST VOLUME 7 TP (MR) $16.99 APR170796 IMA
5 DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP $9.99 JUN170333 DC
6 SEX CRIMINALS VOLUME 4: FOURGY TP (MR) $16.99 JUL170876 IMA
7 ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP $16.99 JUN170378 DC
8 ROYAL CITY VOL. 1: NEXT OF KIN TP $9.99 JUL170757-M IMA
9 HARLEY QUINN VOL. 3: RED MEAT TP $16.99 JUN170383 DC
10 WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP $17.99 JUL171218 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MOUSE GUARD ALPHABET BOOK HC $16.99 MAY171234 BOO
2 ART OF RICK & MORTY HC $39.99 MAY170019 DAR
3 DC SUPER HERO GIRLS: FINDERS KEEPERS $4.99 JUL172420 RAN
4 DC SUPER HERO GIRLS: HARLEY QUINN BRAIN SQUEEZERS $5.99 JUL172421 RAN
5 DC SUPER HERO GIRLS: SHOWDOWN IN SPACE $4.99 JUL172423 RAN
6 DC SUPER HERO GIRLS: POWER PLAY $9.99 JUL172422 RAN
7 STAR WARS: A NEW HOPE OFFICIAL COLLECTOR EDITION SC $10.99 MAY171880-M TTN
8 POKEMON: LET’S FIND POKEMON SPECIAL EDITION HC $16.99 AUG172181 VIZ
9 THE SHADOW DOUBLE NOVEL VOLUME 121 $14.95 JUN172308 SAN
10 STAR TREK ADULT COLORING BOOK VOLUME 2 TP $14.99 MAY170057 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN VS. HARLEY QUINN BATTLE STATUE MAR170452 DC
2 DC BOMBSHELLS: HARLEY QUINN DELUXE STATUE MAR170453 DC
3 MARVEL GALLERY: BLACK PANTHER PVC FIGURE APR172656 DST
4 DRAGONBALL Z MASTER STARS PIECE MANGA DIMENSIONS: TRUNKS FIG NOV168294 BAN
5 BATMAN ANIMATED: GCPD ROGUES GALLERY FIGURE 5-PACK FEB170344 DC
6 DC DESIGNER SERIES: WONDER WOMAN BY FRANK CHO STATUE MAR170457 DC
7 MARVEL GALLERY: NETFLIX THE PUNISHER PVC FIGURE MAR172720 DST
8 DC ICONS: ROBIN & SUPERBOY ACTION FIGURE 2-PACK MAR170456 DC
9 THOR LEGENDS 6-INCH ACTION FIGURES JUN178405 HAS
10 DC ICONS: SUPERGIRL ACTION FIGURE MAR170455 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 WIZKIDS HEROCLIX: UNDEAD MAR173404 NEC
2 DRAGON BALL SUPER CCG BOOSTER 1 FEB178467 BAN
3 CLUE: LEGEND OF ZELDA BOARD GAME JUL173383 USA
4 YU-GI-OH! TCG: LEGENDARY DUELISTS JUL173370 KON
5 YU-GI-OH! TCG: MEGA TINS JUN173366 KON
6 OUTPOST SIBERIA CARD GAME MAY170588 IDW
7 SEIKATSU GAME JUL170677 IDW
8 WONDER WOMAN 1000-PIECE JIGSAW PUZZLE JUL173357 NMR
9 MAGIC THE GATHERING TCG: ARCHENEMY NICOL BOLAS APR173298 WIZ
10 MARVEL DICE MASTERS: GUARDIANS OF THE GALAXY OCT168614 NEC

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics Sales | Tagged , , , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for August 2017

Marvel Wins “Battle of the $4.99 Events” for August
DC Takes Top 3 with Batman

DC took the top 3 slots with Dark Nights: Metal #1 (a $4.99 book kicking off their Metal event) and Batman #28 and 29 (both $2.99 titles).  Marvel filled out slots 4-8 with $4.99 books (Secret Empire #8, 9, 10 and Generations titles for Thor & Wolverine) before finishing it off with 2 #3.99 Star Wars books.  Comics buying at the top of the list remains “more of the same”: Batman, events, Star Wars.  Comic shops and hard core fans remain predictable in their buying patterns.

Marvel came out on top by a margin of ~7% on dollars and ~8% on unit share… with Marvel shipping 147 items to DC’s 108, over 20% more items.  The total market was down over 20% in August 2017 compared to August 2016, we’ll have to see if Marvel Legacy and the continuation of DC’s Metal and their upcoming Doomsday Clock can pull things out of the their downward plunge.   I’m hearing a lot of positive fan reaction to DC’s recent direction post-Rebirth, so hopefully they have pulled out of the New 52 doldrums for good.  Marvel has Legacy, but so far fan reaction has seemed to be “We’ll believe it when we see it.” which is fair because fandom has been burned by marketing promises that have not delivered time and again over the past decade.

 

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (September 8, 2017) — The Justice League learns of the threat posed by the Dark Multiverse and Batman makes an unexpected ally in Scott Snyder and Greg Capullo’s Dark Nights: Metal #1, the first chapter of DC Entertainment’s 2017 event and the best-selling comic book of August 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was August’s top publisher with a 35.01% dollar share and a 39.52% unit share. DC Entertainment was second in August with a 28.18% dollar share and a 31.09% unit share. In third was Image Comics with a 10.06% dollar share and a 9.23% unit share. In fourth was IDW Publishing with a 4.81% dollar share and a 3.69% unit share, followed by Dark Horse Comics with a 3.16% dollar share and a 2.18% unit share.

dollar-shareunit-share

DC Entertainment had three titles among the top ten. In addition to Dark Nights: Metal, Tom King and Mikel Janin’s Batman #28, the fourth chapter of “The War of Jokes and Riddles,” ranked #2, and King and Janin’s Batman #29, the fifth chapter of the storyline, ranked #3. Marvel Comics had seven titles in the top ten, led by Nick Spencer, and David Marquez’s Secret Empire #10, the final of Marvel’s summer event, at #4; followed by Tom Taylor and Ramon Rosanas’ Generations: All-New Wolverine/Wolverine #1 at #5; Spencer and Daniel Acuna’s Secret Empire #8 at #6; Spencer and Leinil Francis Yu’s Secret Empire #9 at #7; Jason Aaron and Mahmud Asrar’s Generations: The Mighty Thor/The Unworthy Thor #1 at #8; Aaron and Salvador Larroca’s Star Wars #34 at #9; and Aaron and Larroca’s Star Wars #35 at #10. Among the premier publishers, Robert Kirkman and Charlie Adlard’s The Walking Dead #170 was Image Comics’ top book for August at #11. P. Craig Russell and Bo Hampton’s Neil Gaiman’s American Gods: Shadows #6 was Dark Horse Comics’ top book #105. Finally, IDW Publishing’s Teenage Mutant Ninja Turtles #73 was their top book at #158.

Brian K. Vaughan and Cliff Chiang’s Paper Girls Volume 3 from Image Comics was August’s best-selling graphic novel. In total, Image had five titles in the top ten including Donny Cates and Geoff Shaw’s God Country at #3, Ed Brubaker and Sean Phillips’ Kill or Be Killed Volume 2 at #4, Mark Millar and Greg Capullo’s Reborn at #7, and Greg Rucka and Leandro Fernandez’s Old Guard Book 1: Opening Fire at #9. DC Entertainment had three titles in the top ten: Tom King, David Finch, and Danny Miki’s Batman Volume 3: I Am Bane at #2; Greg Rucka and Liam Sharp’s Wonder Woman Volume 3: The Truth at #5; and Peter J. Tomasi and Patrick Gleason’s Superman Volume 3: Multiplicity at #8. Marvel Comics had two titles among the top ten: Marc Guggenheim and Ardian Syaf’s X-Men Gold Volume 1: Back to Basics at #6 and Cullen Bunn, Jorge Molina, and Matteo Buffagni’s X-Men Blue Volume 1: Strangest at #10.

Hellboy: An Assortment of Horrors, a new prose anthology featuring stories of Mike Mignola’s Hellboy and published by Dark Horse Comics, was August’s best-selling book.  Also charting for Dark Horse in August, the Buffy the Vampire Slayer: Big Bads and Monsters Adult Coloring Book ranked #9.  IDW Publishing’s Cinegeek ranked #3. BOOM! Studios’ Mighty Morphin Power Rangers Adult Coloring Book ranked #5. Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 47 ranked #8 in its second month of release.

Based on the best-selling game for the Nintendo Wii U and the Nintendo Switch, Good Smile’s The Legend of Zelda: Breath of the Wild: Link Nendoroid DX was August’s best-selling toy product. DC Collectibles had two products in the top ten: the Batman Black & White Statue by Norm Breyfogle at #2 and the DC Cover Girls: Zatanna Statue at #5. Diamond Select Toys had three products among the top ten: the Marvel Select: Lady Deadpool Action Figure at #4, the Marvel Premium Collection: Thanos Statue at #6, and the Marvel Gallery: Luke Cage (Netflix) PVC Figure at #10.

Thor and the gods of Asgard join WizKids/NECA’s HeroClix miniatures game with the Marvel HeroClix: The Mighty Thor Booster Brick, August’s best-selling gaming product. From the premier publishers, IDW Games’ Machi Koro Card Game ranked #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 35.01% 39.52%
DC ENTERTAINMENT 28.18% 31.09%
IMAGE COMICS 10.06% 9.23%
IDW PUBLISHING 4.81% 3.69%
DARK HORSE COMICS 3.16% 2.18%
DYNAMITE ENTERTAINMENT 2.50% 3.58%
BOOM! STUDIOS 2.19% 1.88%
TITAN COMICS 1.48% 1.25%
VIZ MEDIA 1.42% 0.52%
ONI PRESS INC. 1.28% 0.82%
OTHER NON-TOP 10 9.91% 6.23%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
AUGUST 2017 VS. JULY 2017
COMICS 9.56% 9.30%
GRAPHIC NOVELS 18.34% 20.46%
TOTAL COMICS/GN 12.16% 10.12%
TOYS 52.54% 32.90%
AUGUST 2017 VS. AUGUST 2016
COMICS -25.72% -25.91%
GRAPHIC NOVELS -6.89% -10.02%
TOTAL COMICS/GN -20.71% -24.84%
TOYS -33.47% -42.90%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.94% -6.23%
GRAPHIC NOVELS -11.68% -12.77%
TOTAL COMICS/GN -10.47% -6.76%
TOYS -10.99% -16.38%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 106 40 1 147
DC ENTERTAINMENT 78 29 1 108
IMAGE COMICS 62 18 0 80
IDW PUBLISHING 56 22 0 78
DARK HORSE COMICS 20 16 0 36
DYNAMITE ENTERTAINMENT 30 6 0 36
BOOM ENTERTAINMENT 25 10 0 35
TITAN COMICS 20 13 1 34
VIZ MEDIA 0 26 0 26
ONI PRESS INC. 8 7 0 15
OTHER NON-TOP 10 119 182 32 333

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK NIGHTS: METAL #1 $4.99 JUN170232-M DC
2 BATMAN #28 $2.99 JUN170252-M DC
3 BATMAN #29 $2.99 JUN170254-M DC
4 SECRET EMPIRE #10 $4.99 JUN170877-M MAR
5 GENERATIONS: ALL-NEW WOLVERINE/WOLVERINE #1 $4.99 JUN170857-M MAR
6 SECRET EMPIRE #8 $4.99 JUN170865-M MAR
7 SECRET EMPIRE #9 $4.99 JUN170871-M MAR
8 GENERATIONS: THE MIGHTY THOR/UNWORTHY THOR #1 $4.99 JUN170842-M MAR
9 STAR WARS #34 $3.99 JUN171015-M MAR
10 STAR WARS #35 $3.99 JUN171018-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 PAPER GIRLS VOLUME 3 TP $12.99 JUN170777 IMA
2 BATMAN VOLUME 3: I AM BANE TP $16.99 MAY170321 DC
3 GOD COUNTRY TP (MR) $16.99 MAY170624-M IMA
4 KILL OR BE KILLED VOLUME 2 TP (MR) $16.99 MAY170693-M IMA
5 WONDER WOMAN VOLUME 3: THE TRUTH TP $16.99 MAY170328 DC
6 X-MEN GOLD VOLUME 1: BACK TO BASICS TP $15.99 MAY170943 MAR
7 REBORN HC (MR) $24.99 FEB170703-M IMA
8 SUPERMAN VOLUME 3: MULTIPLICITY TP $16.99 MAY170327 DC
9 OLD GUARD BOOK 1: OPENING FIRE TP (MR) $16.99 JUN170687-M IMA
10 X-MEN BLUE VOLUME 1: STRANGEST TP $15.99 MAY170944 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HELLBOY: AN ASSORTMENT OF HORRORS SC NOVEL $14.99 APR170061 DAR
2 BATMAN & ROBIN ADVENTURES: HARLEY QUINN’S CRAZY CREEPER CAPER TP $5.95 MAY172127 CAP
3 CINEGEEK HC $14.99 FEB170487 IDW
4 DC SUPER HERO GIRLS: WELCOME TO SUPER HERO HIGH $4.99 MAY172134 RAN
5 MIGHTY MORPHIN POWER RANGERS ADULT COLORING BOOK TP $16.99 JUN171326 BOO
6 DC SUPER PETS: KRYPTO ORIGIN OF SUPERMAN’S DOG $4.95 MAY172138 CAP
7 DC SUPER PETS: STREAKY ORIGIN OF SUPERGIRL’S CAT $4.95 MAY172139 CAP
8 OVERSTREET COMIC BOOK PRICE GUIDE VOLME 47 SC $29.95 APR171765-M GEM
9 BUFFY THE VAMPIRE SLAYER: BIG BADS & MONSTERS ADULT COLORING BOOK TP $14.99 MAY170055 DAR
10 DC SUPER PETS: ACE ORIGIN OF BATMAN’S DOG $4.95 MAY172136 CAP

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 LEGEND OF ZELDA: BREATH OF THE WILD: LINK NENDOROID DX DEC168626 GOO
2 BATMAN BLACK & WHITE STATUE BY NORM BREYFOGLE FEB170345 DC
3 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168377 BAN
4 MARVEL SELECT: LADY DEADPOOL ACTION FIGURE DEC162578 DST
5 DC COVER GIRLS: ZATANNA STATUE FEB170343 DC
6 MARVEL PREMIUM COLLECTION: THANOS STATUE DEC162576 DST
7 ONE-12 COLLECTIVE: DC COMICS: ARSENAL ACTION FIGURE AUG168742 MEZ
8 MEGA MAN X FULL ARMOR NENDOROID SEP168170 GOO
9 MARVEL NOW: CARNAGE ARTFX+ STATUE FEB172861 KOT
10 MARVEL GALLERY: LUKE CAGE NETFLIX PVC FIGURE JAN172647 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: THE MIGHTY THOR BOOSTER BRICK APR173304 NEC
2 MAGIC THE GATHERING TCG: AMONKHET BOOSTER PACKS DEC168751 WIZ
3 MAGIC THE GATHERING TCG: AETHER REVOLT BUNDLE PACK NOV162989 WIZ
4 MONOPOLY: STAR WARS 40TH-ANNIVERSARY EDITION FEB178728 HAS
5 STARFINDER RPG CORE RULEBOOK HC JUN173371 PAI
6 MACHI KORO CARD GAME MAY142831 IDW
7 CHOCOBO PLAYING CARDS NOV168553 SQU
8 MARVEL HEROCLIX: THE MIGHTY THOR STARTER SET APR173305 NEC
9 MAGIC THE GATHERING TCG: COMMANDER 2017 JUN173402 WIZ
10 MAGIC THE GATHERING TCG: AMONKHET BUNDLE PACK DEC168752 WIZ

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, Top Sales | Tagged , , , , , , , | Leave a comment

Diamond Announces Top Sales for July 2017

Marvel Continues to Dominate the Shrinking Comics Market

Marvel beat DC yet again… by ~10% on dollars and ~8% on unit share… but to do that, Marvel churned out 133 items to DC’s 108, over 20% more items.  The overall market is shrinking: The total market was down 19.31% in dollars and 25.64% in units in July 2017 compared to July 2016.  Year to date 2017 is down 8.69% in dollars and 3.41% in units compared to 2016.  Marvel is on top, but on top of a shrinking market.  And fan anticipation that I’ve seen has been lukewarm about Marvel Legacy…but we’ll have to see how sales do, since Marvel is doing their best to manipulate retailers into ordering big on  Legacy to qualify for incentive covers.  My hope is that this does not backfire on retailers who order too heavily and driver even more comic shops out of business.

Following on Marvel’s blatant attempts to manipulate sales at the retailer level (without any assurance that those sales will pass through to fans reading comics), I continue to see a decent amount of Marvel hate, balanced by DC support at numerous sites on the internet.  I’m not TRYING to hang out in DC-centric places, and it is generally the case that he vocal minority complaining or praising one publisher or the other on the internet does not necessarily correlate to sales (as evidence by Marvel continuing to be the #1 publisher despite “noisy fan preference” that would tend to indicate the opposite.

Personally, I’m reading more than twice as many Marvel books as I am DC books.  Maybe it’s the tendency to root for the underdog, or maybe it’s the power of Batman being greater than the lure of Star Wars and the X-Men.  I’m not sure.

What I do know is that in my own experience of reading comics for over 40 years, it is more foolhardy than ever to say “Publisher X is not putting out any good books”.  That means you either have a very narrow definition of what is “good” (which I guess is OK, but I feel sorry for you) OR it means you’re just not trying the right books.  I got 29 of the 133 items Marvel shipped in May, which is about 22% of what they put out.  That means I didn’t like 78% of what they put out.  Yet I still consider Marvel to be publishing “good” stuff because I (for the most part) really liked the titles I got (probably everything other than Secret Empire).  I got 16 of the 108 items DC put out, which is about 15%.  I like DC less than Marvel right now, but still enjoyed the DC titles I am getting.  IDW put out 53 items, I got only 8 of them but I still think IDW is a top-notch publisher, the things I get from them I would consider to be some of the best things in the industry.

My point here is to avoid making sweeping statements about everything a publisher puts out: “I don’t like Publisher X”… unless you have tried everything they do and disliked it all, it could be that they have some hidden gem that you’ve just never tried and could end up being your favorite item of the month or even the year!

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (August 11, 2017) — The mystery deepens for Batman and his allies in Scott Snyder, James Tynion IV, Andy Kubert, Jim Lee, and John Romita, Jr.’s Dark Days: The Casting #1 from DC Entertainment, the prelude to their Dark Nights: Metal event and the best-selling comic book of July 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was July’s top publisher with a 36.89% dollar share and a 39.53% unit share. DC Entertainment was second in July with a 26.94% dollar share and a 31.15% unit share. In third was Image Comics with an 11.47% dollar share and a 9.73% unit share. In fourth was IDW Publishing with a 3.83% dollar share and a 3.26% unit share, followed by Dark Horse Comics with a 3.40% dollar share and a 2.55% unit share.

dollar-shareunit-share

DC Entertainment had three titles among the top ten. In addition to Dark Days: The Casting #1, Tom King and Mikel Janin’s Batman #26, the second chapter of “The War of Jokes and Riddles,” ranked #3 and King and Clay Mann’s Batman #27, the third chapter in the storyline, ranked #4. Marvel Comics had six titles in the top ten, led by Charles Soule and Jim Cheung’s Astonishing X-Men #1 at #2, followed by Nick Spencer and Leinil Francis Yu’s Secret Empire #6 at #5, Spencer and Andrea Sorrentino’s Secret Empire #7 at #6, Jason Aaron and Salvador Larroca’s Star Wars #33 at #7, Cullen Bunn and Dalibor Talajic’s Deadpool Kills the Marvel Universe Again #1 at #8, and Brian Michael Bendis and Sara Pichelli’s Spider-Men II #1 at #10. Image Comics rounded out the top ten with Robert Kirkman and Charlie Adlard’s The Walking Dead #169 at #9. Among the premier publishers, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #5 was their top book at #94, while IDW Publishing’s Teenage Mutant Ninja Turtles/Usagi Yojimbo One-Shot was the publisher’s top ranked book at #145.

Monstress Volume 2, the second volume in Marjorie M. Liu and Sana Takeda’s steampunk meets kaiju series from Image Comics, was July’s best-selling graphic novel. Image Comics had three titles total among the top ten, including Curse Words Volume 1 at #4 and Black Science Volume 6 at #9. Oni Press’ Rick and Morty Volume 1 returned to the top ten at #2 for the month. Marvel Comics’ Star Wars Volume 5: Yoda’s Secret War ranked #3. DC Comics had two titles in the top ten: The Flash Volume 3: Rogues Reloaded ranked #5 and Batman/Teenage Mutant Ninja Turtles ranked #7. Dark Horse Comics had two titles in the top ten as well; The Legend of Korra Volume 1: Turf Wars Part 1 ranked #6 and Serenity Volume 5: No Power in the ‘Verse ranked #10. IDW Publishing’s Batman/TMNT Adventures ranked #8 for the month.

Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 47, the latest edition of the venerable comic book resource, was the best-selling book of July; the softcover edition ranked #1 for the month, the hardcover edition ranked #2, and the spiral-bound Big! Big! edition ranked #8. BOOM! Studios’ Jim Henson’s The Dark Crystal Tales ranked #3 for the month. Dark Horse Comics’ Lead Poisoning: The Pencil Art of Geof Darrow, an art book devoted to the work of the artist behind Hard Boiled and Big Guy and Rusty the Boy Robot, ranked #4.

A fan-favorite video game character, Princess Zelda, was brought to life by Good Smile for their Legend of Zelda: Princess Zelda Figma, the best-selling toy product of July. DC Collectibles had three products among the top ten: the Superman: The Animated Series: Superman & Lois Lane Action Figure 2-Pack ranked #3, the DC Designer Series: Wonder Woman by Adam Hughes Statue ranked #4, and the Harley Quinn: Black, White, and Red Statue by Terry Dodson ranked #7. Diamond Select Toys also had three products in the top ten: the Marvel Gallery: Gwenpool PVC Figure ranked #6, the Marvel Gallery: Classic Iron Man PVC Figure ranked #9, and the Batman 1966: Shakespeare Head Bust Bank ranked #10.

WizKids/NECA celebrated the fifteenth-anniversary of the debut of the HeroClix miniatures game with the DC HeroClix: 15th-Anniversary Elseworlds Booster Brick, the best-selling game product of July. IDW Publishing had two products in the top ten: the perennial best-selling Machi Koro Card Game at #6 and the King of Creepies Game at #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.89% 39.53%
DC ENTERTAINMENT 26.94% 31.15%
IMAGE COMICS 11.47% 9.73%
IDW PUBLISHING 3.83% 3.26%
DARK HORSE COMICS 3.40% 2.55%
BOOM! STUDIOS 2.32% 2.33%
DYNAMITE ENTERTAINMENT 2.16% 2.04%
ONI PRESS INC. 1.63% 0.96%
VIZ MEDIA 1.12% 0.41%
TITAN COMICS 0.95% 0.94%
OTHER NON-TOP 10 9.29% 7.11%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

JULY 2017 VS. JUNE 2017

COMICS -13.55% -11.04%
GRAPHIC NOVELS -6.41% -18.21%
TOTAL COMICS/GN -11.56% -11.61%
TOYS -10.76% 11.81%

JULY 2017 VS. JULY 2016

COMICS -23.18% -26.60%
GRAPHIC NOVELS -8.33% -10.96%
TOTAL COMICS/GN -19.31% -25.64%
TOYS -18.79% -25.46%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS -7.01% -2.52%
GRAPHIC NOVELS -12.39% -13.18%
TOTAL COMICS/GN -8.69% -3.41%
TOYS -5.09% -9.26%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 93 40 0 133
DC ENTERTAINMENT 76 32 0 108
IMAGE COMICS 52 20 1 73
IDW PUBLISHING 41 12 0 53
DARK HORSE COMICS 20 22 0 42
BOOM ENTERTAINMENT 23 8 0 31
DYNAMITE ENTERTAINMENT 24 3 0 27
TITAN COMICS 18 8 1 27
VIZ MEDIA 0 27 0 27
ONI PRESS INC. 8 5 0 13
OTHER NON-TOP 10 131 133 18 282

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK DAYS: THE CASTING #1 $4.99 MAY170193-M DC
2 ASTONISHING X-MEN #1 $4.99 MAY170806-M MAR
3 BATMAN #26 $2.99 MAY170211-M DC
4 BATMAN #27 $2.99 MAY170213-M DC
5 SECRET EMPIRE #6 $4.99 MAY170763-M MAR
6 SECRET EMPIRE #7 $3.99 MAY170769-M MAR
7 STAR WARS #33 $3.99 MAY170924-M MAR
8 DEADPOOL KILLS MARVEL UNIVERSE AGAIN #1 $3.99 MAY170819-M MAR
9 THE WALKING DEAD #169 (MR) $2.99 MAY170730 IMA
10 SPIDER-MEN II #1 $3.99 MAY170813-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MONSTRESS VOLUME 2 TP (MR) $16.99 APR170834-M IMA
2 RICK AND MORTY VOLUME 1 TP $19.99 JUL151482-M ONI
3 STAR WARS VOLUME 5: YODA’S SECRET WAR TP $17.99 MAR171131 MAR
4 CURSE WORDS VOLUME 1 TP (MR) $9.99 MAY170612-M IMA
5 THE FLASH VOLUME 3: ROGUES RELOADED TP $16.99 APR170413 DC
6 THE LEGEND OF KORRA VOL. 1: TURF WARS PT 1 TP $10.99 FEB170063 DAR
7 BATMAN/TMNT TP $16.99 APR170419 DC
8 BATMAN/TMNT ADVENTURES TP $19.99 APR170539-M IDW
9 BLACK SCIENCE VOLUME 6 TP (MR) $16.99 MAY170662 IMA
10 SERENITY VOLUME 5: NO POWER IN THE ‘VERSE HC $19.99 MAR170077 DAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 SC $29.95 APR171765-M GEM
2 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 HC $35.00 APR171766-M GEM
3 JIM HENSON’S THE DARK CRYSTAL TALES HC $16.99 MAR171409 BOO
4 LEAD POISONING: THE PENCIL ART OF GEOF DARROW HC $34.99 MAR170037 DAR
5 BE A STAR WONDER WOMAN PICTURE BOOK $15.95 MAY172129 CAP
6 BEDTIME FOR BATMAN BOARD BOOK $7.99 MAY172130 CAP
7 SPIDER MAN: NIGHT OF VULTURE LITTLE GOLDEN BOOK $4.99 MAY172147 RAN
8 BIG! BIG! OVERSTREET COMIC BOOK PRICE GUIDE VOL 47 $47.50 MAY171625 GEM
9 MIGHTY THOR: THUNDER STRIKE LITTLE GOLDEN BOOK $4.99 MAY172146 RAN
10 STAR WARS: JEDI ACADEMY VOL. 5: FORCE OVERSLEEPS HC $12.99 MAY172182 SCH

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 LEGEND OF ZELA: TWILIGHT PRINCESS: ZELDA FIGMA AUG168805 GOO
2 DRAGONBALL SUPER: DRAGON STARS ACTION FIGURES DEC168377 BAN
3 SUPERMAN ANIMATED: SUPERMAN & LOIS LANE FIGURE 2-PACK JAN170424 DC
4 DC DESIGNER SERIES: WONDER WOMAN BY ADAM HUGHES STATUE JAN170426 DC
5 MARVEL: SQUIRREL GIRL BISHOUJO STATUE DEC162884 KOT
6 MARVEL GALLERY: GWENPOOL PVC FIGURE DEC162562 DST
7 HARLEY QUINN: RED WHITE & BLACK STATUE BY TERRY DODSON JAN170429 DC
8 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: WOLVERINE FIGURE DEC168151 SQU
9 MARVEL GALLERY: CLASSIC IRON MAN PVC FIGURE JAN172648 DST
10 BATMAN 1966: SHAKESPEARE HEAD BUST BANK JUN162388 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS BOOSTER BRICK MAR173391 NEC
2 MAGIC THE GATHERING TCG: AETHER REVOLT BOOSTER PACKS NOV162988 WIZ
3 RICK AND MORTY: ANATOMY PARK BOARD GAME MAY173183 CRY
4 D&D: ICONS OF THE REALM MINIATURE BOOSTER BRICK MAR173387 NEC
5 MAGIC THE GATHERING TCG: HOUR OF DEVESTATION BOOSTER PACKS APR173295 WIZ
6 MACHI KORO CARD GAME MAY142831 IDW
7 DRINKING FLUXX CARD GAME APR173273 LOO
8 DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS STARTER SET MAR173392 NEC
9 KING OF CREEPIES GAME APR170672 IDW
10 MARVEL HEROCLIX: GUARDIANS OF THE GALAXY VOL. 2 OCT168616 NEC

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

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Diamond Announces Top Sales for June 2017

Not a Lot of Change
Marvel #1, DC #2, Image #3

Nothing jumped out at me as a big surprise for June.  The specific numbers moved around a bit, but Marvel is still beating DC in dollars and units by a decent margin.  Indie books dropped a bit, led by Image’s drop of a % point, but that can be explained by Image shipping 71 books in June as opposed to 86 in May.  So not a cooling of fan interest, just fewer Image books to buy.

The 4 DC Books in the Top 10 are all Batman books (slots #2, 4, 5, 6), no surprise.  Marvel scored with #1 issues (Peter Parker: The Spectacular Spider-Man at #1, Star Wars: Darth Vader #1 at #3, and Edge of Venomverse #1 at #7).  The Top 10 was rounded out by 2 issues of Secret Empire and Walking Dead #168.   This is very typical of what we see most months.

On the “Graphic Novel” side Image and DC both took 4 spots, with Marvel taking up the final 2.  Again, nothing particularly surprising from a publisher standpoint, though it was refreshing to see a book aimed at younger female readers (DC Super Hero Girls volume 3) taking the #2 spot.

June 2017 sales were down quite a bit compared to June 2016 (but June 2016 had 5 shipping weeks, compared to 4 this year, so that explains it).  Year-to-date 2017 comic sales are now up compared to 2016.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (July 14, 2017) — Peter Parker returns to being the friendly neighborhood Spider-Man in Chip Zdarsky, Adam Kubert, and Jordie Bellaire’s Peter Parker: The Spectacular Spider-Man #1 from Marvel Comics, the best-selling comic book of June according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was June’s top publisher with a 38.54% dollar share and a 42.82% unit share. DC Entertainment was second in June with a 30.61% dollar share and a 31.76% unit share. In third was Image Comics with an 8.86% dollar share and a 9.00% unit share. In fourth was IDW Publishing with a 4.24% dollar share and a 3.18% unit share, followed by Dark Horse Comics with a 3.46% dollar share and a 2.47% unit share.

dollar-shareunit-share

Marvel Comics had five titles among the top ten. In addition to Peter Parker: The Spectacular Spider-Man, Charles Soule, Giuseppe Camuncoli, and Cam Smith’s Star Wars: Darth Vader #1 ranked #3; Matthew Rosenberg, Roland Boschi, and Adam Gorham’s Edge of Venomverse #1 ranked #7; Nick Spencer, Leinil Francis Yu, Rod Reis, and Joshua Cassara’s Secret Empire #4 ranked #8; and Spencer, Andrea Sorrentino, Ries, and Cassara’s Secret Empire #5 ranked #9.

DC Entertainment had four titles in the top ten: Scott Snyder, James Tynion IV, Jim Lee, Andy Kubert, and John Romita, Jr.’s Dark Days: The Forge, the prelude to DC Entertainment’s summer event Dark Nights: Metal, ranked #2; Tom King and David Finch’s Batman #24, in which Bruce Wayne proposed marriage to Selina Kyle, ranked #4; Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #9 ranked #5; and Tom King and Mikel Janin’s Batman #25, the first chapter of “The War of Jokes and Riddles,” ranked #9.

Robert Kirkman and Charlie Adlard’s The Walking Dead #168 from Image Comics rounded out the top ten at #10. Also from the premier publishers, Neil Gaiman’s American Gods: Shadows #4 was Dark Horse Comics’ top book for the month at #98, and IDW Publishing’s Teenage Mutant Ninja Turtles #80 was their top book for June at #173.

Kieron Gillen and Jamie McKelvie’s The Wicked and The Divine Volume 5: Imperial Phase Part 1 from Image Comics was June’s best-selling graphic novel. Image Comics had four titles in the top ten including Brenden Fletcher, Cameron Stewart, and Babs Tarr’s Motor Crush Volume 1 at #3; Jeff Lemire and Dustin Nguyen’s Descender Volume 4 at #4; and Scott Snyder and Lemire’s A.D.: After Death at #9. DC Entertainment also had four titles in the top ten: Shea Fontana and Yancy Labat’s DC Super Hero Girls Volume 3: Summer Olympus at #2, Teen Titans Volume 1: Damian Knows Best at #6, Harley Quinn Volume 2: The Joker Loves Harley at #7, and Nightwing Volume 2: Back to Bludhaven at #10. Marvel Comics rounded out the top ten with two titles: Spider-Man/Deadpool Volume 2: Side Pieces at #5 and Star Wars: Doctor Aphra Volume 1 at #8.

Sanctum Publishing’s The Shadow Double Novel Volume 118 was June’s best-selling book. Dynamite Entertainment’s Art of Atari Poster Collection ranked #2. BOOM! Studios’ An Apple and An Adventure ranked #3. IDW Publishing’s Toybox Time Machine ranked #9.

DC Collectibles’ DC Designer Series: The Joker by Brian Bolland Statue, based on Bolland’s artwork from the best-selling graphic novel The Killing Joke, was June’s best-selling toy product. Also in the top ten for DC Collectibles were the Batman Black & White: Nightwing by Jim Lee Statue at #2 and the Supergirl TV: Supergirl Statue at #6. Diamond Select Toys had two products in the top ten: the Marvel Gallery: Old Man Logan PVC Statue at #7 and the Marvel Gallery: Classic Iron Man PVC Statue at #10.

WizKids/NECA celebrated the 15th-anniversary of their HeroClix miniatures game with a special release, the Marvel HeroClix 15th-Anniversary What If? Booster Brick, which was June’s best-selling game product. Their Marvel HeroClix 15th-Anniversary What If? Starter Set ranked #4. IDW Games had two products in the top ten as well: the perennial selling Machi Koro Card Game ranked #3 and the Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 38.54% 42.82%
DC ENTERTAINMENT 30.61% 31.76%
IMAGE COMICS 8.86% 9.00%
IDW PUBLISHING 4.24% 3.18%
DARK HORSE COMICS 3.46% 2.47%
BOOM! STUDIOS 1.83% 1.61%
DYNAMITE ENTERTAINMENT 1.79% 2.07%
TITAN COMICS 1.02% 0.76%
VIZ MEDIA 1.01% 0.36%
ONI PRESS INC. 0.79% 0.59%
OTHER NON-TOP 10 7.84% 5.37%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

JUNE 2017 VS. MAY 2017

COMICS -0.43% -5.91%
GRAPHIC NOVELS -13.01% -8.00%
TOTAL COMICS/GN -4.31% -6.08%
TOYS -18.49% -38.75%

JUNE 2017 VS. JUNE 2016

COMICS -18.38% -20.16%
GRAPHIC NOVELS -28.04% -30.14%
TOTAL COMICS/GN -21.34% -21.06%
TOYS -20.11% -37.01%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS -3.84% 2.56%
GRAPHIC NOVELS -12.99% -13.50%
TOTAL COMICS/GN -6.77% 1.15%
TOYS -2.84% -6.29%

SECOND QUARTER 2017 VS. FIRST QUARTER 2017

COMICS 8.21% 1.37%
GRAPHIC NOVELS 6.99% 17.06%
TOTAL COMICS/GN 7.84% 2.47%
TOYS -12.46% -6.82%

SECOND QUARTER 2017 VS. SECOND QUARTER 2016

COMICS -7.68% -4.64%
GRAPHIC NOVELS -15.03% -13.50%
TOTAL COMICS/GN -10.01% -5.41%
TOYS -3.19% -11.96%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 101 39 0 140
DC ENTERTAINMENT 84 36 1 121
IMAGE COMICS 55 15 1 71
IDW PUBLISHING 51 17 0 68
DARK HORSE COMICS 22 20 0 42
BOOM ENTERTAINMENT 23 9 0 32
TITAN COMICS 15 14 2 31
DYNAMITE ENTERTAINMENT 23 2 0 25
VIZ MEDIA 0 22 0 22
ONI PRESS INC. 12 6 0 18
OTHER NON-TOP 10 116 142 19 277

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 PETER PARKER: THE SPECTACULAR SPIDER-MAN #1 $4.99 APR170970-M MAR
2 DARK DAYS: THE FORGE #1 $4.99 APR170259-M DC
3 STAR WARS: DARTH VADER #1 $4.99 APR171101-M MAR
4 BATMAN #24 $2.99 APR170279-M DC
5 DARK KNIGHT III: THE MASTER RACE #9 $5.99 MAR170359-M DC
6 BATMAN #25 $3.99 APR170281-M DC
7 EDGE OF VENOMVERSE #1 $3.99 APR170962-M MAR
8 SECRET EMPIRE #4 $3.99 APR170922-M MAR
9 SECRET EMPIRE #5 $3.99 APR170928-M MAR
10 THE WALKING DEAD #168 (MR) $2.99 APR170902-M IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WICKED & THE DIVINE VOL. 5: IMPERIAL PHASE I TP $16.99 APR170909 IMA
2 DC SUPER HERO GIRLS VOL. 3: SUMMER OLYMPUS TP $9.99 MAR170353 DC
3 MOTOR CRUSH VOLUME 1 TP $9.99 MAR170820-M IMA
4 DESCENDER VOLUME 4: ORBITAL MECHANICS TP $16.99 APR170785 IMA
5 SPIDER-MAN/DEADPOOL VOLUME 2: SIDE PIECES TP $16.99 MAR171162 MAR
6 TEEN TITANS VOL. 1: DAMIAN KNOWS BEST TP $16.99 MAR170410 DC
7 HARLEY QUINN VOL. 2: THE JOKER LOVES HARLEY TP $16.99 MAR170404 DC
8 STAR WARS: DOCTOR APHRA VOLUME 1: APHRA TP $17.99 MAR171129 MAR
9 A.D.: AFTER DEATH HC $24.99 FEB170689-M IMA
10 NIGHTWING VOL. 2: BACK TO BLUDHAVEN TP $16.99 MAR170406 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE SHADOW DOUBLE NOVEL VOLUME 118 SC $14.95 MAR172353 SAN
2 ART OF ATARI POSTER COLLECTION SC $24.99 APR171557 DYN
3 APPLE AND AN ADVENTURE HC $14.99 FEB171299 BOO
4 BLOODBORNE OFFICIAL ARTWORKS SC $44.99 MAR172148 UDO
5 EVIL DEAD 2 ADULT COLORING ACTIVITY BOOK TP $14.99 APR171958 SPA
6 FAMILY GUY COLORING BOOK $14.95 MAR172109 RAN
7 MANGA IN THEORY & PRACTICE HC $19.99 APR172155 VIZ
8 TOYBOX TIME MACHINE HC $29.99 FEB170491 IDW
9 5 MINUTE SPIDER-MAN STORIES HC $12.99 APR172266 HAC
10 NEIL GAIMAN’S AMERICAN GODS OFFICIAL COLORING BOOK $16.99 JAN178881 HAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DESIGNER SERIES: THE JOKER BY BRIAN BOLLAND STATUE JAN170427 DC
2 BATMAN BLACK & WHITE STATUE: NIGHTWING BY JIM LEE DEC160417 DC
3 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168377 BAN
4 DC UNIVERSE: HARLEY QUINN ARTFX+ STATUE NOV162698 KOT
5 LEGEND OF ZELDA: TWILIGHT PRINCESS: LINK FIGMA DX AUG168804 GOO
6 SUPERGIRL TV: SUPERGIRL STATUE OCT160339 DC
7 MARVEL GALLERY: OLD MAN LOGAN PVC FIGURE OCT160011 DST
8 FINAL FANTASY VII PLAY ARTS KAI: CLOUD STRIFE REMAKE FIGURE NOV168102 SQU
9 X-MEN LEGENDS 6-INCH ACTION FIGURES FEB178702 HAS
10 MARVEL GALLERY: CLASSIC IRON MAN PVC FIGURE JAN172648 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF BOOSTER BRICK MAR173399 NEC
2 MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKS AUG163175 WIZ
3 MACHI KORO CARD GAME MAY142831 IDW
4 MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF STARTER SET MAR173400 NEC
5 GUARDIANS OF THE GALAXY VOL. 2 MONOPOLY MAY173213 USA
6 YU-GI-OH! MAXIMUM CRISIS SPECIAL EDITION APR173279 KON
7 DC DICE MASTERS: BATMAN SEP168742 NEC
8 CHEMISTRY FLUXX CARD GAME MAR173363 LOO
9 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
10 YU-GI-OH! PENDULUM EVOLUTION BOOSTER PACKS APR173278 KON

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for May 2017

Marvel/DC Hold 2/3rds of Direct Market
with DC Back in Solid 2nd Place
Marvel Fans Seem Willing to Pay $4.99 or More for Comics

Marvel fans are cracking open their wallets to pay $4.99 or $5.99 for the top comics in May.  Marvel’s top 4 sellers were Secret Empire #1 at spot #1 ($4.99), Venom #150 at spot #2 ($5.99), Guardians of the Galaxy: Mission Breakout #1 at spot #5 ($4.99), and Secret Empire #2 at spot #6 ($4.99).  DC’s top sellers were the lenticular covers to Batman #22 and Flash #22 in spots 3 & 4 for $3.99 each.  I give DC a lot of credit for not jacking up the price on these fancy covers.  What this does show is that the escalated prices don’t really impeded sales on comics that fans tend to gravitate to: events and ‘special’ issues.

Marvel was #1 publisher yet again with 38% of the dollar share and close to 40% of the unit share, shipping 99 comics and 43 collected editions.  DC is in 2nd by about 10%, taking a hair under 28% in dollar share and almost 31% of the units, shipping 82 comics and 34 collected editions.

Indie books continue to hold 1/3rd of the direct market. Though some wish this was higher it’s certainly more than it was a decade ago and these books are slowly gaining ground on the super-heroes that have dominated the comics industry for decades.

May 2017 sales were up over April 2017 and also over May 2016, though still lagging a bit on total year-to-date when compared to 2016.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (June 16, 2017) — The United States is dominated by Hydra, with Captain America at its head, in Nick Spencer, Steve McNiven, and Jay Leisten’s Secret Empire #1 from Marvel Comics, the best-selling comic book of May according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was May’s top publisher with a 38.05% dollar share and a 39.91% unit share. DC Entertainment was second in May with a 27.93% dollar share and a 30.88% unit share. In third was Image Comics with a 10.25% dollar share and a 11.83% unit share. In fourth was IDW Publishing with a 4.65% dollar share and a 3.78% unit share, followed by Dark Horse Comics with a 3.05% dollar share and a 2.21% unit share.

dollar-shareunit-share

Marvel Comics had six titles in May’s top ten. In addition to Secret Empire #1, Mike Costa and Tradd Moore’s Venom #150 ranked #2; Christopher Hastings, Edgar Salazar, and Allen Martinez’s Guardians of the Galaxy: Mission Breakout #1 ranked #5; Nick Spencer, Andrea Sorrentino, and Rod Reis’ Secret Empire #2 ranked #6; Spencer, Sorrentino, and Reis’ Secret Empire #3 ranked 8; and Gerry Duggan and Aaron Kuder’s All-New Guardians of the Galaxy #1 ranked #9. DC Entertainment had three titles in the top ten: the lenticular edition of Batman #22, the third chapter of “The Button” by Tom King, Joshua Williamson, and Jason Fabok, ranked #3; the lenticular edition of The Flash #22, the final chapter of “The Button” by Joshua Williamson and Howard Porter, ranked #4; and King and Mitch Gerads’ Batman #23 ranked #7. Image Comics’ The Walking Dead #167 by Robert Kirkman, Charlie Adlard, Stefano Gaudino, and Cliff Rathburn was the publisher’s best-selling book at #10. Among the premier publishers, P. Craig Russell and Scott Hampton’s Neil Gaiman’s American Gods: Shadows #3 was Dark Horse Comics’ top book at #95, while IDW Publishing’s top-ranked book was Batman/TMNT Adventures #6, the final chapter of their crossover with DC Entertainment, at #114.

Artist Rob Liefeld, the creator of Deadpool, returned to the character with writers Chris Sims and Chad Bowers in Marvel Comics’ original graphic novel, Deadpool: Bad Blood, the best-selling graphic novel of May. Also among Marvel Comics’ three graphic novels in the top ten were Mark Waid and Humberto Ramos’ Champions Volume 1: Change the World at #7 and Jason Aaron and Olivier Coipel’s The Unworthy Thor at #9. Image Comics had three titles in the top ten: Kelly Sue DeConnick, Valentine De Landro, and Taki Soma’s Bitch Planet Volume 2: President Bitch at #2; Brian K. Vaughan and Fiona Staples’ Saga Volume 7 at #3; and Moonshine Volume 1 at #5. DC Entertainment had four titles in the top ten: Greg Rucka and Nicola Scott’s Wonder Woman Volume 2: Year One at #4; The Flash Volume 2: The Speed of Darkness at #6; Batman: Detective Comics Volume 2: The Victim Syndicate at #8; and Gerard Way, Nick Derington, and Tom Fowler’s Doom Patrol Volume 1: Brick by Brick at #10.

Dark Horse Comics’ He-Man and the Masters of the Universe: A Character Guide and World Compendium, a guidebook to the beloved 1980s animated television series, was May’s best-selling book. Of note, Harcourt’s Neil Gaiman Coloring Book ranked #4 and Titan Books’ The Art and Making of Wonder Woman, a look behind the scenes of the blockbuster film, ranked #6.

Bandai’s Power Rangers Legacy: Dragonzord was May’s best-selling toy. DC Collectibles had three products among the top ten: the Wonder Woman Movie: Wonder Woman on Horseback Deluxe Statue ranked #2, the Gotham City Garage: Wonder Woman Statue ranked #9, and the DC TV: Supergirl Action Figure ranked #10.

WizKids/NECA’s Marvel HeroClix: Avengers/Defenders War Booster Brick was May’s best-selling game product. Also in the top ten from WizKids/NECA was the DC HeroClix: Wonder Woman Pack at #5. IDW Publishing had two products in the top ten: the Machi Koro Card Game ranked #8 and the Escape from 100 Million BC Board Game ranked #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 38.05% 39.91%
DC ENTERTAINMENT 27.93% 30.88%
IMAGE COMICS 10.25% 11.83%
IDW PUBLISHING 4.65% 3.78%
DARK HORSE COMICS 3.05% 2.21%
BOOM! STUDIOS 2.10% 1.74%
DYNAMITE ENTERTAINMENT 1.72% 1.85%
TITAN COMICS 1.18% 0.99%
VIZ MEDIA 1.12% 0.39%
ONI PRESS INC. 0.89% 0.59%
OTHER NON-TOP 10 9.06% 5.83%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

MAY 2017 VS. APRIL 2017

COMICS 16.49% 17.36%
GRAPHIC NOVELS 17.13% 19.52%
TOTAL COMICS/GN 16.69% 17.53%
TOYS 52.15% 52.94%

MAY 2017 VS. MAY 2016

COMICS 10.58% 16.74%
GRAPHIC NOVELS 3.54% 13.65%
TOTAL COMICS/GN 8.31% 16.49%
TOYS 40.46% 29.34%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS 0.11% 8.89%
GRAPHIC NOVELS -9.23% -8.72%
TOTAL COMICS/GN -2.92% 7.35%
TOYS 1.14% 1.10%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 99 43 0 142
DC ENTERTAINMENT 82 34 0 116
IMAGE COMICS 71 14 1 86
IDW PUBLISHING 59 15 0 74
BOOM ENTERTAINMENT 26 10 0 36
TITAN COMICS 22 7 4 33
DARK HORSE COMICS 20 12 0 32
DYNAMITE ENTERTAINMENT 23 7 0 30
ONI PRESS INC. 6 4 0 10
VIZ MEDIA 0 9 0 9
OTHER NON-TOP 10 119 203 28 350

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET EMPIRE #1 $4.99 MAR170901-M MAR
2 VENOM #150 $5.99 MAR171008-M MAR
3 BATMAN #22 LENTICULAR EDITION $3.99 NOV169207 DC
4 THE FLASH #22 LENTICULAR EDITION $3.99 NOV169210 DC
5 GUARDIANS OF THE GALAXY: MISSION BREAKOUT #1 $4.99 MAR171072-M MAR
6 SECRET EMPIRE #2 $4.99 MAR170910-M MAR
7 BATMAN #23 $2.99 MAR170274-M DC
8 SECRET EMPIRE #3 $3.99 MAR170915-M MAR
9 ALL-NEW GUARDIANS OF THE GALAXY #1 $3.99 MAR170937-M MAR
10 THE WALKING DEAD #167 (MR) $2.99 MAR170791 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DEADPOOL: BAD BLOOD OGN HC $24.99 DEC161086-M MAR
2 BITCH PLANET VOLUME 2: PRESIDENT BITCH TP (MR) $14.99 MAY160684-M IMA
3 SAGA VOLUME 7 TP (MR) $14.99 JAN170850 IMA
4 WONDER WOMAN VOLUME 2: YEAR ONE TP $16.99 FEB170298 DC
5 MOONSHINE VOLUME 1 TP (MR) $9.99 FEB170696-M IMA
6 THE FLASH VOLUME 2: THE SPEED OF DARKNESS TP $14.99 FEB170294 DC
7 CHAMPIONS VOLUME 1: CHANGE THE WORLD TP $15.99 FEB170982 MAR
8 BATMAN: DETECTIVE COMICS VOLUME 2: VICTIM SYNDICATE $16.99 FEB170293 DC
9 THE UNWORTHY THOR TP $15.99 FEB170983 MAR
10 DOOM PATROL VOLUME 1: BRICK BY BRICK TP (MR) $16.99 FEB170287 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HE-MAN AND THE MASTERS OF THE UNIVERSE: A CHARACTER GUIDE AND WORLD COMPENDIUM HC $49.99 JAN170145 DAR
2 HARRY POTTER: TALKING SORTING HAT & STICKER BOOK $12.95 FEB172232 HAC
3 THE SHADOW DOUBLE NOVEL VOLUME 117 SC $14.95 FEB172238 SAN
4 NEIL GAIMAN COLORING BOOK $15.99 FEB172228 HAR
5 WONDER WOMAN: ULTIMATE GUIDE TO THE AMAZON WARRIOR HC $24.99 APR172263 DK
6 THE ART AND MAKING OF WONDER WOMAN HC $39.95 MAR172111 RAN
7 SPECTACULAR SISTERHOOD OF SUPERWOMEN HC $24.95 MAR172334 RAN
8 THE ART AND MAKING OF ALIEN: COVENANT HC $39.95 FEB171976 RAN
9 TEENAGE MUTANT NINJA TURTLES: OFFICIAL PIZZA COOKBOOK HC $24.99 MAR172348 POC
10 NIGHT NIGHT GROOT PICTURE BOOK $12.99 FEB172210 HAC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 POWER RANGERS LEGACY: DRAGONZORD FEB142135 BAN
2 WONDER WOMAN MOVIE: WONDER WOMAN ON HORSEBACK DELUXE STATUE NOV160368 DC
3 FINAL FANTASY VII: VINCENT VALENTINE STATIC ARTS GALLERY AUG168855 SQU
4 DARK SOULS II DXF V1: BEARER OF THE CURSE FIGURE AUG168152 BAN
5 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: DEADPOOL FIGURE OCT168088 SQU
6 MARVEL NOW! SUPER DEADPOOL ARTFX STATUE OCT162924 KOT
7 POP! DC HEROES: DARK KNIGHT RETURNS CARRIE KELLY VINYL FIGURE OCT158905 FUN
8 POWER RANGERS LEGACY: DRAGON DAGGER FEB142136 BAN
9 GOTHAM CITY GARAGE: WONDER WOMAN STATUE DEC160416 DC
10 DCTV: SUPERGIRL ACTION FIGURE NOV160373 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: AVENGERS/DEFENDERS WAR BOOSTER BRICK JAN173249 NEC
2 MAGIC THE GATHERING TCG: AMONKHET BOOSTER PACKS DEC168751 WIZ
3 PATHFINDER ROLEPLAYING GAME BEGINNER BOX NEW EDITON SEP138188 PAI
4 DC COMICS HEROCLIX: WONDER WOMAN JAN173247 NEC
5 YU-GI-OH! MAXIMUM CRISIS MAR173362 KON
6 MONOPOLY DRAGON BALL Z EDITION MAR173383 USA
7 MIRACULOUS THROWDOWN CARD GAME JUN161009 ACT
8 MACHI KORO CARD GAME MAY142831 IDW
9 ESCAPE FROM 100 MILLION BC BOARD GAME AUG160552 IDW
10 AMC’S THE WALKING DEAD MONOPOLY APR173290 USA

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for April 2017

Event & Batman on Top…Nothing New!
X-Men Back on Top?  Will it Last?
Is Digital Behind the Drop in Print Sales?

It should be no surprise to people who follow sales numbers that the top 10 once again confirm the lemming-like tendency of comic shops to order piles of event comics (Secret Wars #0 at #1), Batman, and gimmick covers.   Putting a gimmick cover on a Batman crossover?  No big surprise that’s a top seller (Batman #21, “The Button part one”, lenticular cover at spot #2).  What is somewhat surprising to me is that the X-Men have come back to the Top 10 after a long absence with their new #1 entries X-Men Gold #1 (at spot #3) and X-Men Blue #1 (at spot #4).  The more telling question will be if X-Men can hold onto top sales positions as the new series get up to really high issue numbers (like #3 and #4).  We also had Flash #21 (lenticular cover), Batman #20, and Batman #21 (regular cover) at spots #5-7 respectively.   The regular cover of Flash #21 didn’t crack the Top 10.

Marvel was #1 publisher, but they had to pump out 93 books to DC’s 78 (20% more books) in order to beat DC by ~4% on both units & dollars, so Marvel is winning to top spot, to some extent, by flooding the market with more product.

Once again Image Comics grabs their ~10% share in both dollars and units, placing Walking Dead #166 at spot #10.  Not fully equal footing with Marvel/DCs dominant positions, but they are holding a steady and decent market share each month, just waiting for a larger portion of the comic shop fan-base to develop a taste for something outside of costumed characters walloping one another.

It is also worth noting that April 2017 comics and graphic novel sales are down, in both dollars and units when compared to both March 2017 and last year, April 2016.  How much of that is attributable to a readership shifting to digital?  There’ no way to make a precise comparison since no specific digital sales data is released to the public, but my gut feel is that a rise in digital consumption is one of the big reasons behind the drop in print sales.  I know far too many people who have made the shift, either completely or in part, to reading comics digitally for me to not acknowledge the part that is playing here.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (May 5, 2017) — Steve Rogers unleashes his plan for Hydra domination of the Earth in Nick Spencer, Daniel Acuna, and Rod Reis’ Secret Empire #0 from Marvel Comics, the first chapter of Marvel’s summer crossover event and April’s best-selling comic book according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was April’s top publisher with a 34.95% dollar share and a 38.23% unit share. DC Entertainment was second in April with a 30.49% dollar share and a 34.34% unit share. In third was Image Comics with a 10.54% dollar share and a 9.86% unit share. In fourth was Dark Horse Comics with a 4.46% dollar share and a 3.06% unit share, followed by IDW Publishing with a 3.63% dollar share and a 2.95% unit share.

dollar-shareunit-share

Marvel Comics had five titles in March’s top ten. In addition to Secret Empire #0, Marc Guggenheim and Ardian Syaf’s X-Men Gold #1 ranked #3, Cullen Bunn and Jorge Molina’s X-Men Blue #1 ranked #4, Jason Aaron and Salvador Larroca’s Star Wars #30 ranked #8, and Greg Pak and Greg Land’s Weapon X #1 ranked #9.

Also dominating the sales charts was DC Entertainment’s Batman #21 lenticular and regular format issues from Tom King and Jason Fabok, the first chapter of “The Button,” a four-part storyline that unites The Dark Knight and The Fastest Man Alive as they explore the mystery behind an iconic blood-stained smiley button embedded in the Batcave wall. The lenticular edition of Batman #21 ranked #2; the lenticular edition of Joshua Willingham and Howard Porter’s The Flash #21, the second chapter of “The Button,” ranked #5; King and David Finch’s Batman #20, the finale of “I Am Bane,” ranked #6; and the regular edition of King and Fabok’s Batman #21 ranked #7. The non-lenticular edition of The Flash #21 fell just outside April’s top 10 at #11.

Robert Kirkman and Charlie Adlard’s The Walking Dead #166 from Image Comics ranked #10. Among the premier publishers, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #2 ranked #66 for the publisher’s top book, and Star Trek/Green Lantern Volume 2 #5 was IDW Publishing’s top-ranked book for April at #158.

Batman leads a team into Santa Prisca to find Bane in Tom King and Mikel Janin’s Batman Volume 2: I Am Suicide from DC Entertainment, the best-selling graphic novel of April. In total, DC Entertainment had six titles in the top ten including Superman Volume 2: Trials of the Super Son at #4, Scott Snyder and John Romita, Jr.’s All-Star Batman Volume 1: My Own Worst Enemy at #5, Batman Volume 10: Epilogue at #7, Justice League Volume 2: Outbreak at #8, and Red Hood and the Outlaws Volume 1: Dark Trinity at #10. Mike Mignola and Gary Gianni’s original graphic novel Hellboy: Into the Silent Sea ranked #2 and was one of Dark Horse Comics’ two titles among the top ten; also in the top ten from the publisher was Avatar: The Last Airbender Volume 9 at #9. Image Comics rounded out the top ten with two volumes of Brian K. Vaughan and Fiona Staples’ Saga: Saga Volume 7 ranked #3 and the Saga Deluxe Edition Volume 2 hardcover ranked #6.

Hachette’s Wonder Woman: Talking Figure and Illustrated Book Kit was April’s best-selling book. Dynamite Entertainment’s Masters of Spanish Comic Book Art ranked #2. Kodansha Comics’ Attack on Titan Adventure, a Choose Your Own Adventure-style book, ranked #5. Dark Horse Comics had two artbooks in the top ten: The Legend of Zelda: Art and Artifacts ranked #6 and The Legend of Zelda: Hyrule Historia ranked #7.

Medicom’s Suicide Squad: Harley Quinn MAF EX Figure, an action figure based on Margot Robbie’s performance in the Suicide Squad film, was April’s best-selling toy. DC Collectibles had six products in the top ten: the Harley Quinn: Red White and Black Statue by Jim Lee at #2, the DC Icons: Wonder Woman Action Figure at #3, the DC Comics Bombshells: Raven Statue at #4, the Harley Quinn: Red White and Black Injustice 2 Statue at #7, the DC Icons: Deathstroke Action Figure at #8, and the DC Designer Series: Starfire by Amanda Conner Statue at #9. Diamond Select Toys’ best-selling product in April was the perennial best-selling Marvel Select: Deadpool Action Figure at #13.

Wizard of the Coast’s Magic the Gathering TCG: Shadows over Innistrad Booster Packs were April’s best-selling game product. IDW Games’ Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #5. Also of note, BOOM! Studios’ Mouse Guard Roleplaying Game Boxed Set (Second Edition) ranked #6 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.95% 38.23%
DC ENTERTAINMENT 30.49% 34.34%
IMAGE COMICS 10.54% 9.86%
DARK HORSE COMICS 4.46% 3.06%
IDW PUBLISHING 3.63% 2.95%
BOOM! STUDIOS 2.27% 1.95%
DYNAMITE ENTERTAINMENT 1.44% 1.60%
VIZ MEDIA 1.30% 0.48%
TITAN COMICS 1.30% 1.20%
ARCHIE COMICS 0.90% 0.79%
OTHER NON-TOP 10 8.73% 5.55%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

APRIL 2017 VS. MARCH 2017

COMICS -9.47% -5.31%
GRAPHIC NOVELS -10.77% -6.00%
TOTAL COMICS/GN -9.87% -5.36%
TOYS -45.50% -39.17%

APRIL 2017 VS. APRIL 2016

COMICS -11.28% -4.66%
GRAPHIC NOVELS -17.18% -15.47%
TOTAL COMICS/GN -13.18% -5.62%
TOYS -20.01% -21.08%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS -2.53% 6.89%
GRAPHIC NOVELS -12.41% -14.02%
TOTAL COMICS/GN -5.74% 5.04%
TOYS -6.38% -5.57%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 93 41 0 134
DC ENTERTAINMENT 78 33 1 112
IMAGE COMICS 57 11 1 69
IDW PUBLISHING 47 15 0 62
DARK HORSE COMICS 20 21 0 41
BOOM ENTERTAINMENT 26 12 0 38
VIZ MEDIA 0 30 0 30
TITAN COMICS 23 2 1 26
DYNAMITE ENTERTAINMENT 15 6 0 21
ARCHIE COMIC PUBLICATIONS 12 3 0 15
OTHER NON-TOP 10 108 112 31 251

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET EMPIRE #0 $4.99 FEB170758-M MAR
2 BATMAN #21 LENTICULAR EDITION (THE BUTTON) $3.99 NOV169200 DC
3 X-MEN GOLD #1 $4.99 FEB170777-M MAR
4 X-MEN BLUE #1 $4.99 FEB170767-M MAR
5 THE FLASH #21 LENTICULAR EDITION (THE BUTTON) $3.99 NOV169204 DC
6 BATMAN #20 $2.99 FEB170191-M DC
7 BATMAN #21 (THE BUTTON) $2.99 NOV169198-M DC
8 STAR WARS #30 $3.99 FEB170955-M MAR
9 WEAPON X #1 $3.99 FEB170790-M MAR
10 THE WALKING DEAD #166 (MR) $2.99 FEB170686 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN VOLUME 2: I AM SUICIDE TP $16.99 JAN170376 DC
2 HELLBOY: INTO THE SILENT SEA HC $14.99 DEC160056 DAR
3 SAGA VOLUME 7 TP (MR) $14.99 JAN170850 IMA
4 SUPERMAN VOL. 2: TRIALS OF THE SUPER SON TP $16.99 JAN170383 DC
5 ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY HC $24.99 JAN170374 DC
6 SAGA DELUXE EDITION VOLUME 2 HC (MR) $49.99 FEB170708 IMA
7 BATMAN VOLUME 10: EPILOGUE TP $16.99 JAN170385 DC
8 JUSTICE LEAGUE VOLUME 2: OUTBREAK TP $16.99 JAN170380 DC
9 AVATAR THE LAST AIRBENDER VOL. 15 TP $10.99 DEC160088 DAR
10 RED HOOD & THE OUTLAWS VOL. 1: DARK TRINITY TP $16.99 JAN170381 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WONDER WOMAN TALKING FIGURE & ILLUSTRATED BOOK KIT $12.95 FEB172203 HAC
2 MASTERS OF SPANISH COMIC BOOK ART HC $39.99 NOV161453 DE
3 THE SHADOW DOUBLE NOVEL VOLUME 116 SC $14.95 JAN172333 SAN
4 STAR WARS BIG GOLDEN BOOK: A NEW HOPE $10.99 FEB172246 RAN
5 ATTACK ON TITAN ADVENTURE SC $10.99 DEC161774 KOT
6 LEGEND OF ZELDA: ART & ARTIFACTS HC $39.99 JUL168360 DAR
7 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
8 TOKYO GHOUL: PAST SC NOVEL $12.99 FEB172098 VIZ
9 STAR TREK: CATS HC $14.95 FEB172242 CHR
10 STAR WARS: CLASSIC STICKER BOOK SC $12.95 FEB172243 ABR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 SUICIDE SQUAD: HARLEY QUINN PX MAF EX AUG162979 MED
2 HARLEY QUINN: RED WHITE & BLACK STATUE BY JIM LEE SEP160380 DC
3 DC ICONS: WONDER WOMAN ACTION FIGURE OCT160343 DC
4 DC COMICS BOMBSHELLS: RAVEN STATUE OCT160332 DC
5 POP! MARVEL: BLADE VINYL FIGURE JUL168820 FUN
6 STAR WARS: THE BLACK SERIES 40TH-ANNIVERSARY 6-INCH FIGURES JAN178152 HAS
7 HARLEY QUINN: RED WHITE & BLACK STATUE: INJUSTICE 2 OCT160338 DC
8 DC ICONS: DEATHSTROKE ACTION FIGURE OCT160344 DC
9 DC DESIGNER SERIES: STARFIRE BY AMANDA CONNER STATUE SEP160381 DC
10 POWER RANGERS LEGACY 6-INCH ACTION FIGURES NOV169036 BAN

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS FEB162979 WIZ
2 PATHFINDER ROLEPLAYING GAME: BEGINNER BOX NEW EDITION SEP138188 PAI
3 MARVEL HEROCLIX: MERCS FOR MONEY FAST FORCES 6-PACK NOV162999 NEC
4 MARVEL HEROCLIX: GUARDIANS OF THE GALAXY OCT168616 NEC
5 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
6 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
7 TRIVIAL PURSUIT: STAR WARS GAME OCT168253 HAS
8 YU-GI-OH! DUELIST SAGA FEB173203 KON
9 DC HEROCLIX: THE JOKER’S WILD BOOSTER BRICK JUL163367 NEC
10 SUPERNATURAL TRIVIAL PURSUIT FEB173217 USA

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Posted in Comics, Comics Sales, Diamond, Digital Comics | Tagged , , , , , , , , , , | 1 Comment