Diamond Announces Top Sales for May 2018

$9.99 Amazing Spider-Man #800 is #1 Comic for May
Leads Marvel to an ~17% $-Share Win Over DC

The unit sales total for the “Big Two” were very close in May, Marvel beat DC by less than 0.5% even though Marvel shipped ~30% more items (134 for Marvel, 104 for DC).   These items broke down as 92 Marvel comics vs. 74 from DC and 42 Marvel collected editions  vs. 30 from DC.    Even though they were close to even in units sold, Marvel clobbered DC in Dollar sales with 42.64% vs. DC’s 25.71%.  Comic shops ordering Marvel books (and hopefully the fans buying from the shops) do not seem shy about buying thick $9.99 comics like May’s Amazing Spider-Man #800 that came in as the #1 comic in BOTH units shipped and dollars invoiced.  Similarly, the comics in positions #2, 3, 4, and 5 in both units shipped and dollars invoiced were all $4.99, 3 of the 4 from Marvel.  High cover prices do not keep the books away from the top of the sales chart, so expect to see more books with these price tags in your future.

Brian Michael Bendis’ Man of Steel #1 came in at slot 9 on the Top 10, but since it is returnable by retailers, the quantity reported has been reduced to account for that returnability.  This pushed it lower on the chart than the actual number of copies shipped to comic shops would have otherwise dictated.  Typically these numbers are adjusted by Diamond in upcoming months as actual returns are taken into account.  The year-end sales data for Man of Steel #1 should be closer to the actual copies that stayed “in the wild” with shops and fans.

 

I’ve been away from this sales report for a few months, I fell off Diamond’s notification list during a transition period of their internal mail lists and was just added back on this month.  Back in January, Marvel & DC were very close to even and I asked the question “Will Marvel be able to win back a clear position of dominance?”  Looking at the dollar sales this month, I’d say the answer is “Yes.”  Comics are a business and being dominant in the $ share of the market is called “Winning”.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (June 15, 2018) —Peter Parker and his allies battle Norman Osborn and the Carnage symbiote in Dan Slott, Stuart Immonen, and an all-star roster of artists’ Amazing Spider-Man #800, an oversized landmark issue from Marvel Comics and the best-selling comic book of May 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was May’s top publisher with a 42.64% dollar share and a 38.35% unit share. DC Entertainment was second for the month with a 25.71% dollar share and a 37.87% unit share. Image Comics was third with a 10.83% dollar share and a 9.67% unit share. In fourth was IDW Publishing with a 3.65% dollar share and a 3.07% unit share, followed by Dark Horse Comics with a 2.54% dollar share and a 1.63% unit share, BOOM! Studios with a 1.96% dollar share and a 1.58% unit share, and Dynamite Entertainment with a 1.64% dollar share and a 1.30% unit share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten. In addition to Amazing Spider-Man #800, Donny Cates and Ryan Stegman’s Venom #1 ranked #2, Jason Aaron and Ed McGuinness’ Avengers #1 ranked #4, and Ta-Nehisi Coates and Daniel Acuña’s Black Panther #1 ranked #5. DC Entertainment had five titles in the top ten: Geoff Johns and Gary Frank’s Doomsday Clock #5 ranked #3; Tom King and Tony S. Daniel’s Batman #47 ranked 6; King and Daniel’s Batman #46 ranked #7; Scott Snyder, James Tynion IV, Joshua Williamson, and Francis Manapul’s Justice League: No Justice #1 ranked #8; and Brian Michael Bendis, Ivan Reis, and Jason Fabok’s The Man of Steel #1 ranked #9. Also in the top ten, Robert Kirkman’s The Walking Dead #179 ranked #10. Among the premier publishers, BOOM! Studios’ Mighty Morphin Power Rangers #27 was their top book at #133, Frank Miller’s Xerxes: The Fall of the House of Darius and the Rise of Alexander #2 was Dark Horse’s top book at #129, Dynamite Entertainment’s Red Sonja/Tarzan #1 ranked #142, and IDW Publishing’s TMNT: Urban Legends #1 ranked #159.

The misadventures of two rebels during the Galactic Civil War are recounted in Kevin Rubio and Lucas Marangon’s Star Wars: Tag & Bink Were Here from Marvel Comics, the best-selling graphic novel of May. Marvel had five titles in the top ten including Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet at #2, Amazing Spider-Man/Venom: Venom, Inc. at #7; and, tied at #10, Black Panther: Long Live the King and Infinity War. Image Comics had three titles in the top ten: Where We Live: A Benefit for the Survivors in Las Vegas ranked #3, Snotgirl Volume 2: California Screaming ranked #3, and Black Magick Volume 2: Awakening II ranked #9. DC Entertainment had two titles in the top ten: Dark Days: The Road to Metal ranked #5 and Wonder Woman Volume 5: Heart of the Amazon ranked #6. Also in the top ten, Dark Horse Comics’ Hellboy Omnibus Volume 1: Seed of Destruction ranked #8.

Zenescope Entertainment’s Grimm Fairy Tales Adult Coloring Book Volume 2 was May’s best-selling book. Also in the top ten, Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of stories and background details on the popular video game from Blizzard Entertainment, returned to the top ten at #7.

A PREVIEWS Exclusive variant of the first figure in Mezco’s trio of One:12 Collective figures that interpret different eras of Batman’s career, the One:12 Collective: DC Comics: Ascending Knight “Blue” Action Figure, was May’s best-selling toy product. DC Collectibles had three products in the top ten: the DC Designer Series: Metal Batman by Greg Capullo Statue at #2, the Batman vs. The Joker: Laff-Co Battle Statue at #8, and the DC Rebirth: Justice League Action Figure 7-Pack at #9. Funko had two PREVIEWS exclusive POP! vinyl figures in the top ten: the POP! Rick and Morty: Pickle Rick “No Limbs” Vinyl Figure ranked #3, and the POP! Heroes: DC Death Vinyl Figure, based on Neil Gaiman’s character from The Sandman, ranked #4. Diamond Select Toys’ Marvel Gallery: X-23 PVC Statue ranked #6. Also in the top ten, McFarlane Toys’ Stranger Things: Demogorgon Deluxe Action Figure ranked #10.

Taking the HeroClix game to the depths of space, WizKids/NECA’s Marvel HeroClix: Avengers Infinity Colossal Booster Brick was May’s best-selling game product. Paizo Publishing also had a strong month in May, with eight products from the Starfinder and Pathfinder role-playing game lines among the month’s top ten products.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

42.64%

38.35%

DC ENTERTAINMENT

25.71%

37.87%

IMAGE COMICS

10.83%

9.67%

IDW PUBLISHING

3.65%

3.07%

DARK HORSE COMICS

2.54%

1.63%

BOOM! STUDIOS

1.96%

1.58%

DYNAMITE ENTERTAINMENT

1.64%

1.30%

VIZ MEDIA

1.12%

0.40%

ONI PRESS

1.03%

0.48%

VALIANT ENTERTAINMENT

0.84%

0.90%

OTHER NON-TOP 10

8.03%

4.75%

  COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MAY 2018 VS. APRIL 2018

COMICS

7.00%

2.99%

GRAPHIC NOVELS

6.94%

4.85%

TOTAL COMICS/GN

6.98%

3.13%

TOYS

4.95%

23.84%

MAY 2018 VS. MAY 2017

COMICS

6.23%

-8.63%

GRAPHIC NOVELS

-8.04%

-13.85%

TOTAL COMICS/GN

1.84%

-9.06%

TOYS

-28.63%

-30.85%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

0.22%

-9.80%

GRAPHIC NOVELS

-9.31%

-10.56%

TOTAL COMICS/GN

-2.67%

-9.85%

TOYS

-12.06%

-17.25%

 NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

92

42

0

134

DC ENTERTAINMENT

74

30

0

104

IMAGE COMICS

65

22

0

87

IDW PUBLISHING

39

24

0

63

BOOM! STUDIOS

23

12

0

35

DARK HORSE COMICS

17

16

0

33

DYNAMITE ENTERTAINMENT

20

5

0

25

VIZ MEDIA

0

22

0

22

VALIANT ENTERTAINMENT

8

3

0

11

ONI PRESS

3

2

0

5

OTHER NON-TOP 10

131

208

32

371

TOTAL

472

386

32

890

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

BATMAN #47

$2.99

MAR180256-M DC

7

BATMAN #46

$2.99

MAR180254-M DC

8

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

9

THE MAN OF STEEL #1 [*]

$3.99

APR180145 DC

10

THE WALKING DEAD #179 (MR)

$3.99

MAR180767-M IMA

Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

ACTION COMICS #1000

$7.99

FEB180142-M DC

7

DESPICABLE DEADPOOL #300

$5.99

MAR180832-M MAR

8

BATMAN: WHITE KNIGHT #8

$4.99

MAR180260-M DC

9

INVINCIBLE IRON MAN #600

$5.99

MAR180837-M MAR

10

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

4

SNOTGIRL VOL. 2: CALIFORNIA SCREAMING TP

$15.99

MAR180757 IMA

5

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

6

WONDER WOMAN VOL. 5: HEART OF THE AMAZON TP

$16.99

FEB180292 DC

7

AMAZING SPIDER-MAN/VENOM: VENOM, INC TP

$19.99

FEB180936 MAR

8

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

9

BLACK MAGICK VOL. 2: AWAKENING II TP (MR)

$16.99

MAR180642 IMA

10

BLACK PANTHER: LONG LIVE THE KING TP

$14.99

FEB180931 MAR

10

INFINITY WAR TP

$29.99

JAN062102 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

2

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 1 HC (MR)

$100.00

NOV171043 MAR

3

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

4

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

5

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

6

WOLVERINE GOES TO HELL OMNIBUS HC

$100.00

NOV171044 MAR

7

INFINITY WAR TP

$29.99

JAN062102 MAR

8

MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 3 HC

$75.00

NOV171039-M MAR

9

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

10

WEAPON X: THE RETURN OMNIBUS HC

$125.00

NOV171045 MAR

 TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 2

$12.99

APR181912 ZEN

2

OVERLORD VOL. 7 LIGHT NOVEL HC

$20.00

MAR188458 YEN

3

THE ART OF JIM STARLIN: LIFE IN WORDS & PICTURES HC

$49.99

MAR181077 AFT

4

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

5

DOCTOR WHO TARGET COLLECTION: CITY OF DEATH MMPB

$9.99

APR181367 PEN

6

THE SHADOW DOUBLE NOVEL VOLUME 129 SC

$14.95

FEB182112 SAN

7

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

8

WOLF & PARCHMENT VOL. 2 LIGHT NOVEL SC

$14.00

FEB181982 YEN

9

DEATH MARCH TO THE PARALLEL WORLD RHAPSODY VOL. 5 NOVEL SC

$14.00

MAR182083 YEN

10

NEIL GAIMAN: NORSE MYTHOLOGY SC

$15.95

DEC178273 WW

 TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: DC: ASCENDING KNIGHT BATMAN “BLUE” FIGURE JUL178556 MEZ

2

DC DESIGNER SERIES: METAL BATMAN STATUE BY CAPULLO NOV170394 DC

3

POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE DEC178162 FUN

4

POP! HEROES: DC: DEATH VINYL FIGURE DEC178161 FUN

5

OVERWATCH: GENJI 12-INCH STATUE DEC178061 BLI

6

MARVEL GALLERY: X-23 PVC STATUE NOV172443 DST

7

OVERWATCH: D.VA 20-INCH STATUE AUG178473 BLI

8

BATMAN VS. THE JOKER: LAFF-CO BATTLE STATUE OCT170396 DC

9

DC REBIRTH: JUSTICE LEAGUE ACTION FIGURE 7-PACK AUG160372 DC

10

STRANGER THINGS: DEMOGORGON DELUXE ACTION FIGURE SEP178832 TMP

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL HEROCLIX: AVENGERS INFINITY COLOSSAL BOOSTER BRICK DEC172935 NEC

2

STARFINDER RPG: PACT WORLDS HC

JAN182863

PAI

3

CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC

JUN173357

GRE

4

PATHFINDER RPG: ULTIMATE MAGIC POCKET EDITION FEB182807 PAI

5

PATHFINDER RPG: BESTIARY 4 POCKET EDITION

FEB182806

PAI

6

STARFINDER ADVENTURE PATH: DEAD SUNS PART 5 SC

FEB182808

PAI

7

PATHFINDER RPG: CORE RULEBOOK

JUN091729 PAI

8

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION

APR168770 PAI

9

STARFINDER RPG ALIEN: ARCHIVE HC

AUG173202 PAI

10

PATHFINDER RPG: BOOK OF THE DAMNED HC

JUL173377 PAI

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for January 2018

Marvel Beats DC by 0.5% on Dollar Sales
DC Beats Marvel by 2.25% on Unit Sales

The sales total for the “Big Two” were Once again very close in January. DC beat Marvel on unit sales by 2.25% even though Marvel shipped more items (127 for Marvel, 117 for DC).  Marvel edged DC in Dollar sales by a half percent, but Marvel has across-the-board higher prices than DC, so this is not surprising (DC still ships quite a few $2.99 titles).  It is clear the 2 industry giants are going toe-to-toe with one another and it’s really too close to call who will come out on top.  They’re very close but DC has historically been lower in both sales and units than Marvel by a decent amount, so the fact that DC has been closely nipping at the big dog’s heels for several months now has got to be troubling to the folks in the Marvel sales office especially since Marvel stumbled a bit with “Legacy”, it did not give them the clear win that DC got from their 2017 “Rebirth”.

Looking at year over year sales, we see periodical comic sales down and collected editions up, which tracks with the gut feel one gets from listening to readers talk about changing reading habit on internet comics boards.  There is no tracking/reporting of specific digital sales like Diamond provides for print, so it is hard to tell how much of the overall dip in sales is made up by people switching to digital, though my gut feel would be that digital likely makes up the difference and the overall consumer base for comics is about the same as last year.

On top comics and collected editions, Diamond has made a reporting change for 2018.  They now have 2 charts for each, showing the Top Comics and Collected Editions by BOTH unit sales and $ sales.  This makes it easy to see how Marvel’s higher prices affect the top listings.  Batman, a $2.99 book, came in at positions 3 & 4 on the top units charts, while those same issues placed 6 and 8 in dollar sales.  Marvel’s Avengers #675, a $4.99 book, was #6 in units but jumped to #3 on the dollar sales chart.  Walking Dead is back on both charts as the top Indie comic, with issue #175 at #5 in units and #4 in dollars.  Walking Dead is often the book that cracks the Marvel/DC stranglehold on the Comics Top 10.

Similarly, the gorgeous Gene Colan’s Tomb of Dracula Artist’s Edition, with a retail price of $125 (and, in my opinion, worth every penny) came in at #3 on the dollar sales chart but was not even in the top 10 on unit sales.

I’ll be watching the continuing battle between Marvel and DC throughout 2018.  Will Marvel be able to win back a clear position of dominance or will DC’s surge of popularity continue with fans as Action Comics hits issue #1000 and Brian Michael Bendis joins their stable of writers in a few months?   Time will tell…

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (February 9, 2018) —Batman teams with Rorschach to solve one mystery while the Comedian confronts Ozymandias and Lex Luthor in Geoff Johns and Gary Frank’s Doomsday Clock #3 from DC Entertainment, the best-selling comic book of January 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was January’s top publisher in dollars with a 34.30% retailer dollar share and a 36.69% unit share. DC Entertainment was the month’s top publisher in units shipped with a 38.94% unit share and a 33.80% retailer dollar share. Image Comics was third with a 9.48% dollar share and an 8.23% unit share. In fourth was IDW Publishing with a 4.42% dollar share and a 3.51% unit share, followed by Dark Horse Comics with a 2.50% dollar share and a 1.27% unit share.

dollar-shareunit-share

DC Entertainment had six comics in January’s top ten. In addition to Doomsday Clock, Scott Snyder and Greg Capullo’s Dark Nights: Metal #5 ranked #2; Tom King and Travis Moore’s “The Origin of Bruce Wayne” in Batman #38 ranked #3; Tom King and Joëlle Jones’ “Superfriends” chapter three in Batman #39 ranked #4; Sean Murphy’s Batman: White Knight #4 ranked #7; and Scott Snyder, Tony Patrick, and Cully Hamner’s Batman and the Signal #1 ranked #10. Robert Kirkman and Charlie Adlard’s The Walking Dead #175 from Image Comics, the first chapter of “New World Order,” ranked #5. Marvel Comics had three titles in the top ten: Al Ewing, Mark Waid, Jim Zub, and Pepe Larraz’s Avengers #675, the first chapter of the weekly “No Surrender” event, ranked #6; Mike Costa, Dan Slott, Ryan Stegman, and Gerardo Sandoval’s Amazing Spider-Man & Venom: Venom Inc. Omega #1 ranked #8; and Ethan Sacks and Marco Checchetto’s Old Man Hawkeye #1 ranked #10. Among the premier publishers, IDW Publishing’s top book, Star Wars Adventures: Forces of Destiny: Leia, ranked #135, and Dark Horse Comics’ Sherlock Frankenstein and the Legion of Evil #4 was their top book for January at #179.

The adventures of Korra from Nickelodeon’s acclaimed animated series The Legend of Korra continue in Dark Horse Comics’ The Legend of Korra Volume 2: Turf Wars Part 2 by Michael Dante DiMartino and Irene Koh, the best-selling graphic novel of January. Image Comics had five titles in the top ten: Kieron Gillen and Jamie McKelvie’s The Wicked and the Divine Volume 6: Imperial Phase Part 2 ranked #2, Jeff Lemire and Dustin Nguyen’s Descender Volume 5: Rise of the Robots ranked #4, Ed Brubaker and Sean Phillips’ Kill or Be Killed Volume 3 ranked #5, Brian K. Vaughan and Fiona Staples’ Saga Volume 8 ranked #6, and Vaughan and Staples’ Saga Volume 1 ranked #9. DC Entertainment had two titles in the top ten: Shea Fontana and Yancy Labat’s DC Super Hero Girls: Date With Disaster at #3 and Jimmy Palmiotti, Amanda Conner, John Timms, and Alex Sinclair’s Harley Quinn Volume 4: Surprise, Surprise at #10. Finally, Marvel Comics had two titles in the top ten: Ed Brisson and Mike Deodato’s Wolverine: Old Man Logan Volume 6: Days of Anger at #7; and Tom King, Gabriel Hernandez Walta, and Michael Walsh’s Vision at #8.

The Black Panther Little Golden Book from Random House Books for Young Readers was January’s best-selling book. Also in the top ten from Random House Books for Young Readers were DC Super Hero Girls: Harley Quinn at Super Hero High at #2 and DC Super Friends: The Flash Little Golden Book at #3. Capstone Press had five titles in the top ten, led by the Wonder Woman Is Respectful Picture Book at #4. Marvel Press’ Night Night, Groot Board Book ranked #5.

Bandai America’s Dragonball Super Dragon Stars Action Figures were the best-selling toy product of January and one of the Bandai’s three products among the month’s top ten. Mezco’s One:12 Collective: Marvel: X-Force Deadpool Action Figure, a Diamond exclusive, ranked #2 for the month. Diamond Select Toys had two products among the top ten: the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure, based on Marvel Studios’ blockbuster film, ranked #5, the Marvel Select: Guardians of the Galaxy Vol. 2: Drax and Baby Groot Figure ranked #7, and the Marvel Select: Guardians of the Galaxy Vol. 2: Star-Lord and Rocket Raccoon Figure ranked #10. Funko’s POP! Dragonball Super: Gotenks Vinyl Figure, also a Diamond exclusive, ranked #6 for the month.

Dynamite Entertainment’s Vampirella Tarot Cards Set was January’s best-selling game product. Also of note, IDW Games’ Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.30% 36.69%
DC ENTERTAINMENT 33.80% 38.94%
IMAGE COMICS 9.48% 8.23%
IDW PUBLISHING 4.42% 3.51%
DARK HORSE COMICS 2.50% 1.27%
BOOM! STUDIOS 2.13% 1.74%
DYNAMITE ENTERTAINMENT 1.61% 2.25%
VIZ MEDIA 1.29% 0.44%
TITAN COMICS 0.96% 0.74%
ONI PRESS INC. 0.89% 0.48%
OTHER NON-TOP 10 8.63% 5.71%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2018 VS. DECEMBER 2017
COMICS 6.08% 7.60%
GRAPHIC NOVELS -6.09% -11.86%
TOTAL COMICS/GN 2.13% 5.79%
TOYS 5.72% 12.29%
JANUARY 2018 VS. JANUARY 2017
COMICS -4.29% -11.40%
GRAPHIC NOVELS 3.96% 6.09%
TOTAL COMICS/GN -1.97% -10.26%
TOYS 24.19% 17.66%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 86 41 0 127
DC ENTERTAINMENT 89 28 0 117
IMAGE COMICS 62 18 0 80
IDW PUBLISHING 43 25 0 68
BOOM! STUDIOS 24 12 0 36
DARK HORSE COMICS 10 14 0 24
VIZ MEDIA 0 18 0 18
DYNAMITE ENTERTAINMENT 13 3 0 16
VALIANT ENTERTAINMENT 7 3 0 10
ONI PRESS 5 4 0 9
OTHER NON-TOP 10 139 130 25 294
TOTAL 392 255 25 672

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #3 $4.99 NOV170212-M DC
2 DARK NIGHTS METAL #5 $3.99 OCT170206-M DC
3 BATMAN #38 $2.99 NOV170231-M DC
4 BATMAN #39 $2.99 NOV170233-M DC
5 THE WALKING DEAD #175 (MR) $3.99 NOV170604-M IMA
6 AVENGERS #675 $4.99 OCT170809-M MAR
7 BATMAN: WHITE KNIGHT #4 $3.99 NOV170239-M DC
8 AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1 $4.99 NOV170955-M MAR
9 BATMAN AND THE SIGNAL #1 $3.99 NOV170210-M DC
10 OLD MAN HAWKEYE #1 $3.99 NOV170921-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #3 $4.99 NOV170212-M DC
2 DARK NIGHTS METAL #5 $3.99 OCT170206-M DC
3 AVENGERS #675 $4.99 OCT170809-M MAR
4 THE WALKING DEAD #175 (MR) $3.99 NOV170604-M IMA
5 AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1 $4.99 NOV170955-M MAR
6 BATMAN #38 $2.99 NOV170231-M DC
7 BATMAN: WHITE KNIGHT #4 $3.99 NOV170239-M DC
8 BATMAN #39 $2.99 NOV170233-M DC
9 BATMAN AND THE SIGNAL #1 $3.99 NOV170210-M DC
10 OLD MAN HAWKEYE #1 $3.99 NOV170921-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP $10.99 SEP170087 DAR
2 THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR) $16.99 NOV170862 IMA
3 DC SUPER HERO GIRLS: DATE WITH DISASTER TP $9.99 NOV170216 DC
4 DESCENDER VOLUME 5: RISE OF THE ROBOTS TP $16.99 NOV170741 IMA
5 KILL OR BE KILLED VOLUME 3 TP (MR) $16.99 NOV170691-M IMA
6 SAGA VOLUME 8 TP (MR) $14.99 OCT170715 IMA
7 WOLVERINE: OLD MAN LOGAN VOL. 6: DAYS OF ANGER TP $17.99 NOV171057-M MAR
8 VISION HC $39.99 OCT170993 MAR
9 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
10 HARLEY QUINN VOLUME 4: SURPRISE, SURPRISE TP $16.99 OCT170360 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 VISION HC $39.99 OCT170993 MAR
2 THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR) $16.99 NOV170862 IMA
3 GENE COLAN’S TOMB OF DRACULA ARTIST EDITION HC $125.00 AUG170497 IDW
4 SUPERMAN: THE GOLDEN AGE OMNIBUS VOLUME 5 HC $125.00 AUG170343 DC
5 MARVEL MASTERWORKS: DAREDEVIL VOLUME 12 HC $75.00 JUL171204-M MAR
6 MARVEL MASTERWORKS: SUB-MARINER VOLUME 8 HC $75.00 JUL171206-M MAR
7 LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP $10.99 SEP170087 DAR
8 DESCENDER VOLUME 5: RISE OF THE ROBOTS TP $16.99 NOV170741 IMA
9 KILL OR BE KILLED VOLUME 3 TP (MR) $16.99 NOV170691-M IMA
10 DEADPOOL & CO. OMNIBUS HC $125.00 JUL171192 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BLACK PANTHER LITTLE GOLDEN BOOK $4.99 NOV172179 RAN
2 DC SUPER HERO GIRLS: HARLEY QUINN AT SUPER HERO HIGH $13.99 NOV172187 RAN
3 DC SUPER FRIENDS: THE FLASH LITTLE GOLDEN BOOK $4.99 NOV172183 RAN
4 WONDER WOMAN IS RESPECTFUL PICTURE BOOK $4.95 NOV172176 CAP
5 NIGHT, NIGHT GROOT BOARD BOOK $7.99 NOV172194 HAC
6 BATMAN IS TRUSTWORTHY PICTURE BOOK $4.95 NOV172171 CAP
7 THE FLASH IS CARING PICTURE BOOK $4.95 NOV172172 CAP
8 SUPERMAN IS A GOOD CITIZEN PICTURE BOOK $4.95 NOV172174 CAP
9 JUSTICE LEAGUE: THE JOKER & HARLEY QUINNS JLA JAILHOUSE SC $5.95 NOV172192 CAP
10 THE SHADOW DOUBLE NOVEL VOLUME 125 SC $14.95 OCT172091 SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168933 BAN
2 ONE-12 COLLECTIVE: MARVEL: X-FORCE DEADPOOL ACTION FIGURE FEB178707 MEZ
3 OVERWATCH: D.VA 20-INCH STATUE AUG178473 BLI
4 BORUTO -NARUTO NEXT GENERATIONS: NARUTO FIGURE MAY178022 BAN
5 MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK FIGURE JUL172803 DST
6 POP! DRAGON BALL SUPER: GOTENKS VINYL FIGURE AUG178958 FUN
7 MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT ACTION FIGURE JAN172662 DST
8 DRAGONBALL Z MANGA DIMENSIONS: VEGITO FIGURE JAN178995 BAN
9 OVERWATCH: TRACER FIGMA MAY178050 GOO
10 MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: STAR-LORD & ROCKET FIGURE JAN172663 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 VAMPIRELLA TAROT CARDS SET AUG171626 DE
2 RICK AND MORTY MONOPOLY DEC172927 USA
3 MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BOOSTER PACKS APR173295 WIZ
4 MARVEL DICE MASTERS: MIGHTY THOR 90 GRAVITY FEED PACKS JUN173411 NEC
5 MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS JUN173398 WIZ
6 DC DICE MASTERS: BATMAN GRAVITY FEED PACKS SEP168742 NEC
7 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
8 FANTASY FLIGHT GAMES STARTER OCT178573 ASM
9 MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BUNDLE PACK APR173296 WIZ
10 DROPMIX MUSIC GAMING SYSTEM JUL178809 HAS

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

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Diamond Announces Top Sales for 2017

Marvel Legacy #1 Comic of 2017 – Marvel Top Publisher of 2017
DC Comics Finishes with 5 of the Top 10 Comics
Image Dominates Graphic Novels Chart with 8 out of the Top 10 Titles

Marvel finished as #1 Publisher by a bit over 6% is $ sales and a bit over 4% in units for 2017.   DC managed to sneak by them as #1 in December in $ sales and in November in unit sales, but it was too little, too late to affect the whole year totals.

DC placed all of the 1st 4 issues of their “Metal” event/mini-series in the top 10 sellers for the year, as well as Doomsday Clock #2.  Doomsday Clock #1 sales were split between the regular and lenticular covers that charted separately, which seems to have kept the #1 issue out of the Top 10.  As is typical with comics fandom, one thing is the prevailing “buzz” on the internet, and then sales show something else.  Fans are “burned out on events”, but 9 of the top 10 comics of the years are event comics or mini-series that feel pretty “event-y”.

Marvel Legacy was getting a lot of hate on the internet, but to be fair, that was primarily directed at the “pseudo event” embodied in the relaunching of many many series with lenticular covered issues, not against the one-shot comic that came in at #1 and seemed to be received pretty well as a standalone story.  The Legacy “event” had retailers up in arms because of the ordering thresholds they needed to meet in order to get the lenticular covers.  It had fans complaining because the stories didn’t really seem to feel “legacy” at all, they mostly carried on directly from what had been going on before and lacked the direct return of fan-favorites like the original Thor,  Iron Man, and Hulk (who are prominently featured in the Marvel movies).

So, we see that super-hero events dominated the monthly issue sales, what about the collected editions?  Super-heroes didn’t fare so well there, with only Batman Vol. 1 making the top 10 at #5.  8 of the 10 slots were Image comics with the sci-fi, horror, and fantasy genres scoring big: Saga (3 slots), The Walking Dead (2 slots), Paper Girls, Monstress, and Seven to Eternity.  Oni Press rounded out the top 10 with Rick & Morty Vol. 1 coming in at #8.

It’s interesting to see this dichotomy between superheroes dominating the Top 10 comics while Sci-Fi/Fantasy/Horror top the collected edition list, since the non-super-hero genres also dominate my own comics reading.  Super-Heroes are still king of all comics sales, but as readership shifts to collected editions will traditional fiction genres begin to become even more prominent?  Time will tell.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(HUNT VALLEY, MD) — (January 12, 2018) — Marvel Comics returned to the essence of its core characters in 2017 with the publication of Marvel Legacy #1, the best-selling comic book published in 2017, based on total unit sales to comic book specialty retailers, according to Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop-culture merchandise.

Written by Jason Aaron and featuring an all-star line-up of artists led by Esad Ribic and wrapped in a cover by Marvel Comics Chief Creative Officer Joe Quesada, Marvel Legacy #1 successfully captured fans’ attention and launched a new direction for the Marvel publishing line.

Marvel Comics finished the year as the comic book specialty market’s top publisher, leading in both Dollar and Unit Market Shares, with a 36.36% Dollar Market Share and a 38.30% Unit Market Share.  Marvel Comics had five of the year’s top ten comics; in addition to Marvel Legacy #1, Peter Parker: Spectacular Spider-Man #1, Secret Empire #0, Secret Empire #1, and Phoenix Resurrection: The Return of Jean Grey #1 were among the top ten.

DC Entertainment was the comic book specialty market’s number two publisher in 2017 with a 30.07% Dollar Market Share and a 33.93% Unit Market Share. DC Entertainment’s top comic book, Dark Nights: Metal #1, the first chapter in the publisher’s epic crossover by Scott Snyder, Greg Capullo, and Jonathan Glapion, charted at #2 for the year. Overall, DC had five titles in the top ten comics for the year, including subsequent issues #2-4 of Dark Nights: Metal, as well as Geoff Johns and Gary Frank’s Doomsday Clock #2 as the eighth best-selling comic book for 2017.

Brian K. Vaughan and Fiona Staples’ award-winning science fiction epic, Saga from Image Comics once again dominated the top ten graphic novels chart and solidified Image Comics as the year’s third largest comic book publisher, with a 9.80% Dollar Market Share and a 10.12% Unit Market Share. Image Comics took eight of the top ten graphic novel spots, with Saga Volume 7 as the best-selling graphic novel for 2017. Saga Volumes 1 and 4 also placed in the top ten, along with Paper Girls Volume 1 (#4), Monstress Volume 1 (#6), and Seven to Eternity Volume 1 (#10). The best-selling comic book for the year from Image was Robert Kirkman and Charlie Adlard’s The Walking Dead #146 at #82.

IDW Publishing was the comic book specialty market’s fourth largest publisher, propelled by its licensed titles from Hasbro, Disney, and Lucasfilm. The company’s Dollar Market Share was 4.54% for the year. Star Wars Adventures #1, a kid-friendly title based on the iconic film franchise, was IDW’s top-selling comic book, landing at #381 for the year.

Dark Horse Comics’ creator-owned titles helped the company to be the fifth-ranked publisher in the comic book specialty market in 2017 with a 3.12% Dollar Market Share. Dark Horse’s top comic book for the year was Neil Gaiman’s American Gods: Shadows #1, an adaptation of the acclaimed novel by P. Craig Russell and Scott Hampton, at #292.

2017 TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.36% 38.30%
DC ENTERTAINMENT 30.07% 33.93%
IMAGE COMICS 9.80% 10.12%
IDW PUBLISHING 4.54% 3.66%
DARK HORSE COMICS 3.12% 2.25%
BOOM! STUDIOS 2.10% 1.85%
DYNAMITE ENTERTAINMENT 1.90% 2.04%
TITAN COMICS 1.15% 0.97%
VIZ MEDIA 1.15% 0.41%
ONI PRESS 1.00% 0.64%
OTHER NON-TOP 10 8.81% 5.83%

Marvel Legacy #1

2017 TOP 10 COMIC BOOKS

QTY

RANK

RETAIL

RANK

DESCRIPTION PRICE ITEM CODE VENDOR
1 1 MARVEL LEGACY #1 $5.99 JUL170990-M MARVEL COMICS
2 2 DARK NIGHTS: METAL #1 $4.99 JUN170233-M DC ENTERTAINMENT
3 4 PETER PARKER: SPECTACULAR SPIDER-MAN #1 $4.99 APR170970-M MARVEL COMICS
4 19 SECRET EMPIRE #0 $4.99 FEB170758-M MARVEL COMICS
5 10 SECRET EMPIRE #1 $4.99 MAR170901-M MARVEL COMICS
6 14 DARK NIGHTS: METAL #3 $3.99 JUL170304-M DC ENTERTAINMENT
7 15 DARK NIGHTS: METAL #2 $3.99 JUL170300-M DC ENTERTAINMENT
8 6 DOOMSDAY: CLOCK #2 $4.99 OCT170204-M DC ENTERTAINMENT
9 16 DARK NIGHTS: METAL #4 $3.99 SEP170248-M DC ENTERTAINMENT
10 5 PHOENIX RESURRECTION: THE RETURN OF JEAN GREY #1 $4.99 OCT170824-M MARVEL COMICS

2017 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

QTY

RANK

RETAIL

RANK

DESCRIPTION PRICE ITEM CODE VENDOR
1 1 SAGA VOLUME 7 TP (MR) $14.99 JAN170850 IMAGE COMICS
2 14 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMAGE COMICS
3 6 THE WALKING DEAD VOL. 27: WHISPERER WAR TP $14.99 AUG168569 IMAGE COMICS
4 24 PAPER GIRLS VOLUME 1 TP $9.99 JAN160645 IMAGE COMICS
5 4 BATMAN VOLUME 1: I AM GOTHAM TP $16.99 OCT160291-M DC ENTERTAINMENT
6 28 MONSTRESS VOLUME 1 TP (MR) $9.99 APR160803-M IMAGE COMICS
7 3 RICK AND MORTY VOLUME 1 TP $19.99 JUL151482-M ONI PRESS
8 5 THE WALKING DEAD: HERE’S NEGAN HC (MR) $19.99 JUL170766-M IMAGE COMICS
9 12 SAGA VOLUME 8 TP (MR) $14.99 OCT170715 IMAGE COMICS
10 38 SEVEN TO ETERNITY VOLUME 1 TP $9.99 DEC160767-M IMAGE COMICS

Data for Diamond’s sales charts — which includes the market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during 2017, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.  The category tables in this press release are ranked by units sold by Diamond to its accounts for the comic books and graphic novels categories.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for December 2017

DC Beats Marvel for 2nd Month in a Row…but it’s really close
2017 Overall Sales Down ~10% Compared to 2016…
…but STILL 4th Largest Sales Year on Record

The sales total for the “Big Two” were very close in December, DC held the top slot on dollar sales by a narrow margin of less than 1% and lost unit sales by just over 1%.  Marvel shipped 9 more items than DC (128 to 119) and DC sales were again reliant on their keystone character Batman coupled with the “Doomsday Clock”, the #1 seller, and “Metal” events.   The Geoff Johns/Gary Frank DCU/Watchmen Doomsday Clock held the #1 sales spot with issue #2, and Metal held onto the #2 spot with issue #4, a testament to continued fan interest past the debut issues.  Marvel snuck in with “Phoenix Resurrection: The Return of Jean Grey #1” at the #3 spot, it will be interesting to see how this weekly shipping series does on issues #2-5 that will all hit shops in January, along with a 2nd printing of #1… Will they all manage to hit the top 10 and help Marvel take the top back from DC?

Sales response to Marvel’s “Legacy” continues to be weak in the “Events Sell” world at the top of the comics charts.  Marvel’s Top 10 entries were three #1 issues; 2 mini-series “mini events” and the return of Johnny Storm & Ben Grimm in Marvel Two-in-One #1, plus Amazing Spider-Man #792 (with Spidey being Marvel’s ‘Batman’, their most popular character).

Strengthening fan interest in properties that don’t feature the #1 character and #1 team (Batman/JLA for DC and Spider-Man/Avengers for Marvel) is the puzzle that both of the Big Two are struggling to solve.

It is worth noting that though 2017 sales overall were down ~10% compared to 2016, it was still the 4th strongest year of comics sales after all-time highs in 2015 and 2016 according to Diamond, so don’t start predicting doom and gloom just yet.  We’ll need to see if the downward trend continues in 2018 or if the industry is able to pull out of the slump.  Personally, I’d love to see non-super-hero books pick up some of the slack and help overall comics sales to a greater degree, because there’s a LOT to love that is not wearing tights and a cape.

I’ll also make note that Taschen took slots #3, 4, 5, and 7 on the Top 10 Books chart with their “Little Books” featuring Spider-Man, Avengers, Captain America, and the Fantastic Four.  While I don’t have any monetary stake in any of these, they’re all close to my heart since I loaned Taschen a bunch of comics to use for the pictures that each one is loaded with… which means that I have the unique pleasure of reading though them and thinking “Hey, that’s my copy of Amazing Spider-Man #12”, but any fan of these characters will have lots of images to geek out over, accompanied by color commentary from Roy Thomas.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (January 12, 2018) — Ozymandias and Rorschach seek the two smartest people of the DC Universe in Geoff Johns and Gary Frank’s Doomsday Clock #2 from DC Entertainment, the best-selling comic book of December 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

DC Entertainment was December’s top publisher in dollars with a 34.54% dollar share and a 37.65% unit share. Marvel Comics was the month’s top publisher in units with 38.81% unit share and a 33.80% dollar share. In third was Image Comics with an 8.69% dollar share and a 7.20% unit share. In fourth was IDW Publishing with a 3.92% dollar share and a 2.92% unit share, followed by Dark Horse Comics with a 2.69% dollar share and a 2.06% unit share.

dollar-shareunit-share

DC Entertainment had six of December’s top ten best-selling comic books. In addition to Doomsday Clock #2, Scott Snyder and Greg Capullo’s Dark Nights: Metal #4 ranked #2; Tom King and Clay Mann’s Batman #36, part one of the “Superfriends” story arc, ranked #4; King and Mann’s Batman #37 ranked #5; Sean Murphy’s Batman: White Knight #3 ranked #6; and Hawkman Found #1, a tie-in to Dark Nights: Metal, ranked #10. Marvel Comics had four titles in the top ten: Matthew Rosenberg and Leinil Yu’s Phoenix Resurrection: The Return of Jean Grey #1 ranked #3; Dan Slott, Mike Costa, and Ryan Stegman’s Amazing Spider-Man/Venom: Venom Inc. Alpha #1 ranked #7; Chip Zdarky and Jim Cheung’s Marvel Two-In-One #1, reteaming the Fantastic Four’s the Human Torch and The Thing, ranked #8; and Slott and Stegman’s Amazing Spider-Man #792 ranked #10. Among the premier publishers, Robert Kirkman’s The Walking Dead #174 was Image Comics’ top book in December at #12. Mike Mignola and Adam Hughes’ Christmas-themed Hellboy: Krampusnacht #1 was Dark Horse Comics’ top book at #96. Finally, IDW Publishing’s top book for the month was Star Wars Adventures #5 at #128.

Brian K. Vaughan and Fiona Staples’ award-winning Saga returned to the top of the sales charts as Image Comics’ Saga Volume 8 was December’s best-selling graphic novel. Also in the top ten for Image Comics were Shirtless Bear-Fighter at #7 and Deadly Class Volume 6 at #8. DC Entertainment had three titles in the top ten: Batman Volume 4: The War of Jokes and Riddles at #2, Batman: Detective Comics Volume 4: Deus Ex Machina at #4, and Justice League vs. Suicide Squad at #6. Marvel Comics had two titles in the top ten: Star Wars Volume 6: Out Among the Stars at #3 and Venomverse at #9. Dark Horse Comics’ Black Hammer Volume 2: The Event ranked #5. Finally, Oni Press’ Rick and Morty Volume 6 ranked #10.

A collection of Strangers in Paradise writer/artist Terry Moore’s personal sketches and art commissions, Abstract Studios’ Terry Moore: 25th Anniversary Sketch book: 8,800 Days of Blondes, Brunettes and Bozos was December’s best-selling book. Dark Horse Comics’ Overwatch Anthology Volume 1, a hardcover collection of sketches, webcomics, and background material on the popular video game, ranked #2 for the month.

Based on Blizzard Entertainment’s immensely popular team shooter Overwatch, Good Smile’s Overwatch: Mei “Classic Skin” Nendoroid was December’s best-selling toy product. Diamond Select Toys had three products in the top ten: the Marvel Gallery: Thor Ragnarok: The Hulk PVC Figure, inspired by Marvel Studios’ cinematic blockbuster, ranked #2; the Marvel Select: Spider-Gwen PVC Figure ranked #3; and the Marvel Gallery: Guardians of the Galaxy Vol. 2: Drax and Baby Groot PVC Figure ranked #10.

Star Trek fans beamed into action with WizKids/NECA’s Star Trek HeroClix: Away Team Original Series Booster Brick, an expansion for the miniatures game and the best-selling game product of December. Diamond Select Toys’ Back to the Future Monopoly, a custom edition of the popular board game based on the film trilogy, ranked #3. IDW Games’ Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #6.

After achieving all-time highs in 2015 and 2016, the comic book specialty market took a step back in 2017 but still recorded its 4th highest year of sell-in to comic shops. Annual sales decreased -10.09% over the previous year; with comic book sales down -10.40%, while graphic novel sales were off by -9.38%. Over 89 million comic books were sold to comic book specialty stores in 2017, with over 7.4 million graphic novels units shipped.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

DC ENTERTAINMENT 34.54% 37.65%
MARVEL COMICS 33.80% 38.81%
IMAGE COMICS 8.69% 7.20%
IDW PUBLISHING 3.92% 2.92%
DARK HORSE COMICS 2.69% 2.06%
BOOM! STUDIOS 2.28% 1.98%
DYNAMITE ENTERTAINMENT 2.08% 1.84%
ONI PRESS 1.00% 0.52%
VIZ MEDIA 0.96% 0.35%
VALIANT ENTERTAINMENT LLC 0.96% 1.08%
OTHER NON-TOP 10 9.08% 5.59%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

DECEMBER 2017 VS. NOVEMBER 2017

COMICS -16.13% -14.05%
GRAPHIC NOVELS -21.95% -10.88%
TOTAL COMICS/GN -18.11% -13.77%
TOYS -33.23% -30.05%

DECEMBER 2017 VS. DECEMBER 2016

COMICS -16.54% -24.11%
GRAPHIC NOVELS -10.17% -13.37%
TOTAL COMICS/GN -14.57% -23.23%
TOYS -27.60% -37.11%

FOURTH QUARTER 2017 VS. THIRD QUARTER 2017

COMICS -2.41% -5.19%
GRAPHIC NOVELS 8.49% 7.61%
TOTAL COMICS/GN 0.82% -4.24%
TOYS 9.14% 2.15%

FOURTH QUARTER 2017 VS. FOURTH QUARTER 2016

COMICS -13.90% -19.53%
GRAPHIC NOVELS -1.77% -7.71%
TOTAL COMICS/GN -10.37% -18.66%
TOYS -15.67% -24.40%

YEAR 2017 VS. YEAR 2016

COMICS -10.40% -9.69%
GRAPHIC NOVELS -9.38% -11.86%
TOTAL COMICS/GN -10.09% -9.86%
TOYS -12.55% -19.90%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 85 43 0 128
DC ENTERTAINMENT 80 38 1 119
IDW PUBLISHING 35 32 0 67
IMAGE COMICS 55 10 0 65
BOOM! STUDIOS 24 7 0 31
DARK HORSE COMICS 19 9 0 28
DYNAMITE ENTERTAINMENT 21 5 0 26
VIZ MEDIA 0 16 0 16
VALIANT ENTERTAINMENT 6 2 0 8
ONI PRESS 4 3 0 7
OTHER NON-TOP 10 118 164 27 309

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #2 $4.99 OCT170204-M DC
2 DARK NIGHTS: METAL #4 $3.99 SEP170248-M DC
3 PHOENIX RESURRECTION: THE RETURN OF JEAN GREY #1 $4.99 OCT170824-M MAR
4 BATMAN #36 $2.99 OCT170225-M DC
5 BATMAN #37 $2.99 OCT170227-M DC
6 BATMAN: WHITE KNIGHT #3 $3.99 OCT170238-M DC
7 AMAZING SPIDER-MAN/VENOM: VENOM INC. ALPHA #1 $4.99 OCT170876-M MAR
8 MARVEL TWO-IN-ONE #1 $3.99 OCT170834-M MAR
9 HAWKMAN FOUND #1 $3.99 SEP170253-M DC
10 AMAZING SPIDER-MAN #792 $3.99 OCT170879-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 8 TP (MR) $14.99 OCT170715 IMA
2 BATMAN VOL. 4: THE WAR OF JOKES & RIDDLES TP $19.99 SEP170400 DC
3 STAR WARS VOL. 6: OUT AMONG THE STARS TP $19.99 AUG171044 MAR
4 BATMAN: DETECTIVE COMICS VOL. 4: DEUS EX MACHINA TP $16.99 SEP170399 DC
5 BLACK HAMMER VOL. 2: THE EVENT TP $19.99 AUG170013 DAR
6 JUSTICE LEAGUE VS. SUICIDE SQUAD TP $24.99 SEP170405 DC
7 SHIRTLESS BEAR-FIGHTER TP (MR) $16.99 SEP170681-M IMA
8 DEADLY CLASS VOLUME 6 TP (MR) $16.99 AUG170634 IMA
9 VENOMVERSE TP $15.99 OCT171003 MAR
10 RICK AND MORTY VOLUME 6 TP (MR) $19.99 SEP171801 ONI

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 TERRY MOORE 25TH-ANNIVERSARY SKETCHBOOK $16.99 OCT171030 ABS
2 OVERWATCH ANTHOLOGY VOLUME 1 HC $19.99 JUN170080 DAR
3 LITTLE BOOK OF SPIDER-MAN FLEXICOVER $9.99 AUG172292 TAS
4 LITTLE BOOK OF AVENGERS FLEXICOVER $9.99 AUG172289 TAS
5 LITTLE BOOK OF CAPTAIN AMERICA FLEXICOVER $9.99 AUG172290 TAS
6 THE SHADOW DOUBLE NOVEL VOLUME 124 SC $14.95 SEP172221 SAN
7 LITTLE BOOK OF FANTASTIC FOUR FLEXICOVER $9.99 AUG172291 TAS
8 ROBOTECH VISUAL ARCHIVE: MACROSS SAGA HC $44.99 JUN172052 UDO
9 DOCTOR WHO: T IS FOR TARDIS HC $9.99 SEP168058 PEN
10 THE ART OF STAR WARS: THE LAST JEDI HC $40.00 OCT172093 ABR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: MEI “CLASSIC SKIN” NENDOROID FEB178956 GOO
2 MARVEL GALLERY: THOR RAGNAROK: THE HULK PVC FIGURE AUG172642 DST
3 MARVEL SELECT: SPIDER-GWEN FIGURE MAY172533 DST
4 DBZ: GOKU SUPER KAMEHAME-HA PREMIUM COLOR FIGURE JAN178994 BAN
5 ONE-12 COLLECTIVE: DC COMICS: BLACK ADAM FIGURE AUG168741 MEZ
6 ONE-12 COLLECTIVE: DC COMICS: SUPERMAN RED SON FIGURE AUG168743 MEZ
7 BORUTO: NARUTO NEXT GENERATIONS: BORUTO FIGURE MAY178021 BAN
8 DRAGONBALL Z SCULTURES: TRUNKS SHINING FIGURE JAN178996 BAN
9 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168933 BAN
10 MARVEL GALLERY: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT PVC FIGURE MAY172524 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES BOOSTER BRICK JUL173390 NEC
2 VALERIAN ALPHA MISSIONS BOARD GAME APR178031 ULT
3 BACK TO THE FUTURE MONOPOLY JUL152198 DST
4 DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK JUN173406 NEC
5 STARFINDER RPG CORE RULEBOOK HC JUN173371 PAI
6 TMNT: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
7 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
8 DOCTOR WHO: TIME OF THE DALEKS BOARD GAME JUL173367 GAL
9 STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES STARTER SET JUL173391 NEC
10 YU-GI-OH!: CIRCUIT BREAK SPECIAL EDITION OCT172955 KON

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for November 2017

DC Wins Unit Sales by ~5%!
6 of Top 10 are Batman, 2 more are Doomsday Clock #1

Once again, Batman sells.   DC has wrested the top slot from Marvel by about 5% and lost dollar sales by only about 0.5% by once again churning out a lot of Batman books…and a very anticipated event.  The top 2 titles were the regular and lenticular cover of Doomsday Clock #1.  How man of these sales were rabid fans double-dipping and getting more than one cover?  We may get a feeling for that when we see the sales number for issue #2.  Ultimately, is the DC strategy to transform their line to be “Batman Comics”??  I asked this last month when all 7 of the DC books in the Top 10 were Batman comics.  Batman is clearly the #1 hero in all of comics and DC’s got him.

Diamond’s Top 100 lists are also available. Top 100 ComicsTop 100 Collected Editions. Sales response to Marvel’s “Legacy” seems fairly lackluster.  The Legacy books and their extremely poorly done lenticular covers with very arcane and difficult retailer ordering rules backfired on Marvel.  Legacy is not coming close to beating Batman in sales and Marvel left to door open for DC to grab #1 in unit sales.  DC also turned up the heat on comics produced with lots of mini-series out shipping Marvel on comic books 95 to 85 (though both companies shipped the same 131 comics + collected editions).

Marvel’s Legacy is under-performing and Batman is flying off the shelves as fast as DC can crank out books featuring the Dark Knight.  This could be that inflection point where DC overtakes Marvel and grabs both $ and unit sales for December.  Marvel has nothing super-big on the horizon.  A bunch of Black Panther stuff in February attempting to capitalize on the movie and the beginnings of Infinity Countdown to capitalize on the Infinity War movie coming in May… but DC is countering wit LOTS of Dark Multiverse comics loaded with weird and wild versions of… you guessed it… Batman.  I think we’ll see DC staying strong for at least the next couple of months.

2018 Marvel vs. DC is going to hinge on two things:

  1. How long DC can play out the All-Batman-All-The-Time strategy before it saturates fans and if they can actually get their fan base interested in something other than Batman variants, off-shoots, and team-ups.
  2. How Marvel can recover from a fairly disastrous Legacy relaunch that failed to excite their fans the way they thought it was going to.

I’ll be here, reading the comics and watching the sales numbers.  See you in 2018!

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (December 15, 2017) —Geoff Johns and Gary Frank’s long-awaited Doomsday Clock #1 from DC Entertainment brings the Watchmen characters and the DC Universe together for the first time and was the best-selling comic book of November 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

In addition to the regular edition of Doomsday Clock #1, DC Entertainment had eight titles in the top ten; the lenticular cover edition of Doomsday Clock #1 ranked #2; followed by Dark Nights: Metal tie-ins The Batman Who Laughs #1 at #3 and Batman Lost #1 at #4; Tom King and Joëlle Jones’ Batman #35 at #5; Batman #34 at #6; Metal tie-in Batman: The Devastator #1 at #7; and King, Lee Weeks, and Michael Lark’s Batman Annual #2 at #9. Marvel Comics had two titles in the top ten — Mark Waid and Chris Samnee’s Captain America #695 at #8 and Kieron Gillen and Salvador Larroca’s Star Wars #38 at #10. Among the premier publishers, Robert Kirkman’s The Walking Dead #173 was Image Comics’ top book at #14, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #9 was their top book at #119, and IDW Publishing’s Star Wars Adventures #4 was their top book at #135.

Marvel Comics was November’s top publisher in dollars with a 34.29% dollar share and a 34.52% unit share. DC Entertainment was the month’s top publisher in units with 39.37% unit share and a 33.71% dollar share. In third was Image Comics with an 8.07% dollar share and an 8.26% unit share. In fourth was IDW Publishing with a 4.04% dollar share and a 3.66% unit share, followed by Dynamite Entertainment with a 2.20% dollar share and a 2.15% unit share, then Dark Horse Comics with a 2.08% dollar share and a 1.53% unit share.

dollar-shareunit-share

Charles Soule and Giuseppe Camuncoli explore the transformation of Anakin Skywalker into the inhuman cyborg Darth Vader in Marvel Comics’ Star Wars: Darth Vader Volume 1: Imperial Machine, the best-selling graphic novel of November. Also in the top ten for Marvel Comics are Cullen Bunn and Dakbor’s Deadpool Kills the Marvel Universe… Again at #2; the Rogue One: A Star Wars Story Movie Adaptation at #6; Journey to Star Wars: The Last Jedi: Captain Phasma at #7; and Star Wars: Darth Maul: Son of Dathomir, reprinting the 2014 Dark Horse Comics mini-series set in the new canon, at #9. DC Entertainment had four titles in the top ten: The Flash Volume 4: Running Scared at #3, Wonder Woman Volume 4: Godwatch at #4, Superman Volume 4: Black Dawn at #8, and Justice League Volume 4: Endless at #10. Finally, Oni Press’ Rick and Morty Volume 1 ranked #5.

Dynamite Entertainment’s Undisputed Street Fighter, a behind the scenes look at Capcom’s fighting video game franchise, was November’s best-selling book. Also of note, Dark Horse Comics’ The Legend of Zelda: Hyrule Historia returned to the top ten at #5 and Legacy: An Off-Color Novella for You to Color, featuring a story by Fight Club‘s Chuck Palahniuk, ranked #8. IDW Publishing’s Bernie Wrightson Artifact Edition ranked #7. Image Comics’ The Walking Dead Adult Coloring Book ranked #9.

Bandai America reintroduced customers to virtual pets with the Chibi Tamagotchi, the best-selling toy product of November. Funko had two items in the top ten, both PREVIEWS Exclusive POP! Rides: Marvel Classic Ghost Rider Vinyl Figures, with the glow-in-the-dark edition ranking #2 and the regular edition ranking #3. Kotobukiya also had two items in the top ten, the Marvel Now: Venom ArtFX Statue at #4 and the Marvel Premier Collection: Psylocke Statue at #10. DC Collectibles had four items in the top ten: the DC Icons: “Death of Superman” Doomsday Vs. Superman Deluxe Action Figure 2-Pack at #5, the Justice League Movie: Batman Statue at #6, the Bat Signal Prop at #7, and the Justice League Movie: Superman Statue at #9. Finally, Diamond Select Toys’ Batman: The Animated Series: Harley Quinn 25th-Anniversary Deluxe PVC Figure ranked #9.

Paizo Publishing’s Pathfinder RPG: Ultimate Wilderness Sourcebook was November’s best-selling game product and one of the nine Paizo products in the top ten. Also in the top ten, NECA/WizKids’ DC HeroClix: Harley Quinn and the Gotham Girls Booster Brick ranked #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.29% 34.52%
DC ENTERTAINMENT 33.71% 39.37%
IMAGE COMICS 8.07% 8.26%
IDW PUBLISHING 4.04% 3.66%
DYNAMITE ENTERTAINMENT 2.20% 2.15%
DARK HORSE COMICS 2.08% 1.53%
BOOM! STUDIOS 2.06% 1.61%
VIZ MEDIA 1.34% 0.53%
TITAN COMICS 1.31% 1.07%
ONI PRESS 1.23% 0.76%
OTHER NON-TOP 10 9.68% 6.54%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2017 VS. OCTOBER 2017
COMICS -3.63% -4.73%
GRAPHIC NOVELS 19.29% 27.04%
TOTAL COMICS/GN 3.11% -2.54%
TOYS 45.65% 39.93%
NOVEMBER 2017 VS. NOVEMBER 2016
COMICS -9.45% -13.28%
GRAPHIC NOVELS 2.21% -1.73%
TOTAL COMICS/GN -5.80% -12.36%
TOYS -4.88% -20.66%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.89% -8.38%
GRAPHIC NOVELS -9.32% -11.72%
TOTAL COMICS/GN -9.72% -8.65%
TOYS -11.01% -18.12%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

DC ENTERTAINMENT 95 36 0 131
MARVEL COMICS 85 46 0 131
IMAGE COMICS 68 14 0 82
IDW PUBLISHING 43 26 0 69
BOOM! STUDIOS 25 16 0 41
TITAN COMICS 23 10 8 41
VIZ MEDIA 0 40 0 40
DYNAMITE ENTERTAINMENT 25 9 0 34
DARK HORSE COMICS 14 12 0 26
ONI PRESS 8 2 0 10
OTHER NON-TOP 10 156 244 30 430

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #1 $4.99 SEP170245-M DC
2 DOOMSDAY CLOCK #1 LENTICULAR EDITION $5.99 SEP170247 DC
3 THE BATMAN WHO LAUGHS #1 $3.99 AUG170173 DC
4 BATMAN LOST #1 $4.99 AUG170170 DC
5 BATMAN #35 $2.99 SEP170276-M DC
6 BATMAN #34 $2.99 SEP170274-M DC
7 BATMAN: THE DEVASTATOR #1 $3.99 AUG170172-M DC
8 CAPTAIN AMERICA #695 $3.99 SEP170802-M MAR
9 BATMAN ANNUAL #2 $4.99 SEP170278 DC
10 STAR WARS #38 $3.99 SEP170965-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS: DARTH VADER VOL. 1: IMPERIAL MACHINE TP $17.99 AUG171045 MAR
2 DEADPOOL KILLS THE MARVEL UNIVERSE… AGAIN TP $15.99 AUG171018 MAR
3 THE FLASH VOL. 4: RUNNING SCARED TP $14.99 AUG170320 DC
4 WONDER WOMAN VOL. 4: GODWATCH TP $16.99 AUG170329 DC
5 RICK AND MORTY VOLUME 1 TP $19.99 JUL151482 ONI
6 STAR WARS: ROGUE ONE ADAPTATION TP $19.99 AUG171049 MAR
7 JOURNEY TO STAR WARS: THE LAST JEDI: CAPTAIN PHASMA TP $16.99 AUG171050 MAR
8 SUPERMAN VOLUME 4: BLACK DAWN TP $16.99 AUG170325 DC
9 STAR WARS: DARTH MAUL: SON OF DATHOMIR TP $15.99 AUG171046 MAR
10 JUSTICE LEAGUE VOL. 4: ENDLESS TP $16.99 AUG170324 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 UNDISPUTED STREET FIGHTER HC $39.99 JUL171680 DYN
2 BACK ISSUE #101 $34.95 AUG172086 TWO
3 GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1 $12.99 OCT151871 ZEN
4 HARRY MOON: HARRY’S CHRISTMAS CAROL HC $16.99 JAN179078 RAB
5 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
6 OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 47 $29.95 APR171765-M GEM
7 BERNIE WRIGHTSON ARTIFACT EDITION HC $125.00 JUN170552 IDW
8 LEGACY: COLOR NOVELLA FOR YOU TO COLOR HC $19.99 JUL170107 DAR
9 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA
10 HONEY MOON: CHRISTMAS HC $16.99 JAN179079 RAB

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 CHIBI TAMAGOTCHI MAR178821 BAN
2 POP RIDES! MARVEL: CLASSIC GHOST RIDER GLOW-IN-THE-DARK VINYL FIGURE JUL178584 FUN
3 POP RIDES! MARVEL: CLASSIC GHOST RIDER VINYL FIGURE JUL178585 FUN
4 MARVEL NOW: VENOM ARTFX+ STATUE MAY172821 KOT
5 DC ICONS: DOOMSDAY VS. SUPERMAN DELUXE FIGURE 2-PACK MAY170374 DC
6 JUSTICE LEAGUE MOVIE: BATMAN STATUE MAY170370 DC
7 BAT SIGNAL PROP MAY170373 DC
8 BATMAN: THE ANIMATED SERIES: HARLEY QUINN 25TH-ANNIVERARY DELUXE PVC FIGURE APR172648 DST
9 JUSTICE LEAGUE MOVIE: SUPERMAN STATUE MAY170371 DC
10 MARVEL PREMIER COLLECTION: PSYLOCKE STATUE APR172652 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 PATHFINDER RPG: ULTIMATE WILDERNESS SEP173077 PAI
2 DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK JUN173406 NEC
3 PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI
4 PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI
5 PATHFINDER RPG: BESTIARY 2 POCKET EDITION AUG173198 PAI
6 STARFINDER RPG: ALIEN ARCHIVE HC AUG173202 PAI
7 STARFINDER PAWNS: ALIEN ARCHIVE PAWN BOX SEP173078 PAI
8 PATHFINDER RPG: BOOK OF THE DAMNED HC JUL173377 PAI
9 PATHFINDER RPG: ULTIMATE EQUIPMENT POCKET EDITION AUG173199 PAI
10 TOME OF BEASTS HC JUN168476 PAI

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , , , | Leave a comment

Diamond Announces Top Sales for October 2017

Batman Sells (we get it…)
DC needs to figure out how to sell the rest of their line

No big revelations this month.  Batman sells.  7 of the top 10 books are Batman (and yes, I count the “Metal” crossover with its ‘Batmanium’ metal and dark multiverse versions of Batman as a Batman title).

What is interesting to me is that for once Marvel did not significantly outship DC and win purely based on shipping significantly more titles.  Marvel shipped 122 items, DC 119.  That’s pretty close.  Even so, Marvel beat DC on both dollars and unit sales.  DC is riding high on Batman and what will possibly make a difference is getting fans to buy significant numbers of something that does not have Batman plastered all over it.  They’re currently holding position by cranking out lots and lots of books with everyone’s favorite super-hero but that isn’t sustainable in the long term.

What to do?  If you can’t beat ’em, join ’em (as the old saying goes).  Or do the closest thing possible: hire away Marvel’s top talent and try to replicate their success with fans that way.

This week it was announced that Brian Michael Bendis will soon be a DC exclusive.  The 17 year Marvel veteran who in many ways has been the creative force behind Marvel’s books for a long time will be coming to DC and speculation is rampant about what he’ll be taking over at DC.  Love him or hate him, Marvel has certainly prospered while he has been there.   And there are rumors of Jonathan Hickman making a similar move to DC; he was seen lunching with Jim Lee.

One thing is certain, taking key high profile creators away from Marvel will be a sure way of showing if comics buyers are buying Marvel for the stories told by creators or if they are just following the characters popularized in the movies.

Time will tell.  We’re in for an interesting 2018.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 10, 2017) — With Batman vanished, the Justice League battles his evil doppelgangers from the Dark Multiverse in DC Entertainment’s Dark Nights: Metal by Scott Snyder and Greg Capullo, the best-selling comic book of October 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 36.38% dollar share and a 38.63% unit share. DC Entertainment was second with a 30.58% dollar share and a 35.48% unit share. In third was Image Comics with an 11.46% dollar share and a 9.84% unit share. In fourth was IDW Publishing with a 4.33% dollar share and a 3.31% unit share, followed by Dark Horse Comics with a 2.82% dollar share and a 1.74% unit share.

dollar-shareunit-share

DC Entertainment had seven titles in the top ten. In addition to Dark Nights: Metal #3, Batman #32, the finale of “The War of Jokes and Riddles,” ranked #4 and Batman #33 ranked #5. Titles #7 though #9 respectively were Metal tie-in one-shots spotlighting evil versions of Batman from the Dark Multiverse: Batman: The Drowned #1, Batman: The Dawnbreaker #1, and Batman: The Merciless #1. Sean Murphy’s Batman: White Knight #1, a tale of a seemingly reformed version of The Joker with Batman as Gotham City’s criminal, came in at #10. Marvel Comics had three titles in the top ten, all Marvel Legacy titles: Jason Aaron and Russell Dauterman’s The Mighty Thor #700 at #2, Amazing Spider-Man #789 at #3, and The Despicable Deadpool #287 at #6. Among the premier publishers, Image Comics’ The Walking Dead #172 ranked #22 for the month, IDW Publishing’s Star Wars Adventures #3 ranked #104, and Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #8 ranked #122.

The Walking Dead: Here’s Negan, a hardcover collection of the comic strip by Robert Kirkman, Charlie Adlard, and Cliff Rathburn originally published in Image Comics’ IMAGE+ magazine, was October’s best-selling graphic novel and one of Image Comics’ six titles in the top ten. Also charting for Image Comics were Seven to Eternity Volume 2 at #3, Rat Queens Volume 4: High Fantasies at #4, I Hate Fairyland Volume 3: Good Girl at #6, Redneck Volume 1: Deep in the Heart at #7, and Low Volume 4: Outer Aspects of Inner Attitudes at #10. DC Entertainment had three titles in the top ten, led by Batman/The Flash: The Button Deluxe Edition at #2, followed by Super Sons Volume 1: When I Grow Up at #5 and Batman: Detective Comics Volume 3: League at #9. Marvel Comics’ Star Wars: The Screaming Citadel ranked #8 for the month.

Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of background materials on the characters from the best-selling video game, was the best-selling book of October. In total, Dark Horse Comics had four titles in the top ten including The Art of Overwatch at #3, the Serenity: Everything’s Shiny Adult Coloring Book at #4, and The Art of Overwatch Limited Edition at #6. BOOM! Studio’s Jim Henson’s Labyrinth Adult Coloring Book ranked #2. IDW Publishing had two titles in the top ten: The Art of the Pulps: An Illustrated History at #7 and The Princess Bride: As You Wish: Memorable Quotes to Color at #8.

Good Smile’s Overwatch: Tracer “Classic Skin” Nendoroid, a figure based on one of the most popular characters from Blizzard’s Overwatch video game, was October’s best-selling toy product. DC Collectibles had six products in the top ten: the Batman Animated Series: Batcave Playset with Alfred Action Figure at #2; the DCTV The Flash: The Flash Season 3 Action Figure at #5; the Bat-Signal Prop, inspired by Christopher Nolan’s Dark Knight trilogy, ranked #6; the Justice League Movie: Wonder Woman Statue ranked #7; the DC Icons: Batman Rebirth Action Figure ranked #9; and the Batman Black & White: Harley Quinn by Amanda Conner Statue ranked #10. Diamond Select Toys also had two titles among the top the: the Marvel Select: Spider-Man Homecoming: Spider-Man Action Figure ranked #3 and the Marvel Select: Netflix Daredevil Action Figure ranked #4. Finally, Funko’s POP! Marvel Heroes: Emma Frost Diamond Form Vinyl Figure, a PREVIEWS Exclusive figure released in conjunction with Halloween Comic Fest, ranked #8.

Cryptozoic Entertainment’s Rick and Morty: Total Rickall Card Game was October’s best-selling game product. Also in the top ten, IDW Games’ Atari: Centipede Board Game, based on the classic 1980s video game, ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.38% 38.63%
DC ENTERTAINMENT 30.58% 35.48%
IMAGE COMICS 11.46% 9.84%
IDW PUBLISHING 4.33% 3.31%
DARK HORSE COMICS 2.82% 1.74%
DYNAMITE ENTERTAINMENT 1.99% 1.96%
BOOM! STUDIOS 1.96% 1.81%
ONI PRESS INC. 1.08% 0.76%
TITAN COMICS 1.02% 0.85%
ARCHIE COMICS 0.68% 0.57%
OTHER NON-TOP 10 7.70% 5.05%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2017 VS. SEPTEMBER 2017

COMICS 2.84% -1.10%
GRAPHIC NOVELS 9.60% 0.08%
TOTAL COMICS/GN 4.74% -1.02%
TOYS -3.64% -7.22%

OCTOBER 2017 VS. OCTOBER 2016

COMICS -15.74% -21.05%
GRAPHIC NOVELS 2.37% -8.02%
TOTAL COMICS/GN -11.12% -20.27%
TOYS -16.10% -12.91%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS -9.93% -7.89%
GRAPHIC NOVELS -10.55% -12.76%
TOTAL COMICS/GN -10.12% -8.27%
TOYS -11.82% -17.78%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 81 41 0 122
DC ENTERTAINMENT 79 39 1 119
IMAGE COMICS 67 22 0 89
IDW PUBLISHING 41 36 0 77
BOOM! STUDIOS 29 7 0 36
DARK HORSE COMICS 15 18 0 33
TITAN COMICS 21 8 3 32
DYNAMITE ENTERTAINMENT 24 6 0 30
ONI PRESS 12 4 0 16
ARCHIE COMICS 11 4 0 15
OTHER NON-TOP 10 104 160 24 288

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK NIGHTS: METAL #3 $3.99 JUL170304-M DC
2 THE MIGHTY THOR #700 $5.99 AUG170848-M MAR
3 AMAZING SPIDER-MAN #789 $3.99 AUG170779-M MAR
4 BATMAN #32 $2.99 AUG170197-M DC
5 BATMAN #33 $2.99 AUG170199-M DC
6 THE DESPICABLE DEADPOOL #287 $3.99 AUG170830-M MAR
7 BATMAN: THE DROWNED #1 $3.99 JUL170311-M DC
8 BATMAN: THE DAWNBREAKER #1 $3.99 JUL170310-M DC
9 BATMAN: THE MERCILESS #1 $3.99 JUL170312-M DC
10 BATMAN: WHITE KNIGHT #1 $3.99 AUG170269-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD: HERE’S NEGAN HC (MR) $19.99 JUL170766-M IMA
2 BATMAN/THE FLASH: THE BUTTON DELUXE EDITION HC $19.99 JUN170380-M DC
3 SEVEN TO ETERNITY VOLUME 2 TP (MR) $16.99 AUG170728 IMA
4 RAT QUEENS VOLUME 4: HIGH FANTASIES TP (MR) $14.99 AUG170704 IMA
5 SUPER SONS VOLUME 1: WHEN I GROW UP TP $12.99 JUL170465 DC
6 I HATE FAIRYLAND VOLUME 3: GOOD GIRL TP (MR) $16.99 AUG170669 IMA
7 REDNECK TP VOL 01 DEEP IN THE HEART (MR) $16.99 AUG170579-M IMA
8 STAR WARS: THE SCREAMING CITADEL TP $17.99 JUL171215 MAR
9 BATMAN: DETECTIVE COMICS VOLUME 3: LEAGUE TP $19.99 JUL170458 DC
10 LOW VOL. 4: OUTER ASPECTS OF INNER ATTITUDES TP (MR) $16.99 JUN170763 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERWATCH ANTHOLOGY VOLUME 1 HC $19.99 JUN170080 DAR
2 JIM HENSON’S LABYRINTH ADULT COLORING BOOK TP $16.99 JUN171331 BOO
3 ART OF OVERWATCH HC $49.99 JUN170078 DAR
4 SERENITY: EVERYTHING’S SHINY ADULT COLORING BOOK TP $14.99 JUN170101 DAR
5 WILLIAM SHAKESPEARE’S THE FORCE DOTH AWAKEN HC $14.95 AUG172376 RAN
6 ART OF OVERWATCH LIMITED EDITION HC $100.00 JUN170079 DAR
7 ART OF THE PULPS: AN ILLUSTRATED HISTORY HC $49.99 MAY170545 IDW
8 THE PRINCESS BRIDE: AS YOU WISH MEMORABLE QUOTES TO COLOR TP $16.99 JUN170544 IDW
9 THE SHADOW DOUBLE NOVEL VOLUME 122 SC $14.95 JUL172465 SAN
10 DECONSTRUCTING THE INCAL HC $24.95 AUG171792 HUM

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: TRACER “CLASSIC SKIN” NENDOROID JAN178091 GOO
2 BATMAN ANIMATED: BATCAVE PLAYSET WITH ALFRED FIGURE APR170463 DC
3 MARVEL SELECT: SPIDER-MAN HOMECOMING ACTION FIGURE FEB172613 DST
4 MARVEL SELECT: NETFLIX DAREDEVIL ACTION FIGURE MAY172531 DST
5 DCTV THE FLASH: THE FLASH SEASON 3 ACTION FIGURE AUG170365 DC
6 BAT SIGNAL PROP MAY170373 DC
7 JUSTICE LEAGUE MOVIE: WONDER WOMAN STATUE APR170460 DC
8 POP! MARVEL EMMA FROST DIAMOND FORM VINYL FIGURE JUL170020 FUN
9 DC ICONS: BATMAN REBIRTH ACTION FIGURE MAY170378 DC
10 BATMAN BLACK & WHITE: HARLEY QUINN BY AMANDA CONNER STATUE APR170470 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 RICK AND MORTY: TOTAL RICKALL CARD GAME AUG168447 CRY
2 MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS JUN173398 WIZ
3 SCOTT PILGRIM’S PRECIOUS LITTLE CARD GAME JUN173385 REN
4 MARVEL HEROCLIX: THOR RAGNAROK MOVIE EXPANSION JUN173414 NEC
5 PATHFINDER BATTLES: MAZE OF DEATH BOOSTER BRICK JUN173415 NEC
6 YU-GI-OH! TCG: LEGENDARY DRAGON DECKS AUG173192 KON
7 ATARI: CENTIPEDE GAME AUG170531 IDW
8 MARVEL DICE MASTERS: X-MEN FIRST CLASS FEB173226 NEC
9 DUNGEONS & DRAGONS RPG: TOMB OF ANNIHILATION HC AUG173217 WIZ
10 MAGIC THE GATGHERING TCG: IXALAN BUNDLE PACK JUN173399 WIZ

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, Top Sales | Tagged , , , , , , , | Leave a comment

Diamond Announces Top Sales for September 2017

Comics Sales Continue Year-to-Year Decline
Retailers Continue to Buy Batman/Events/Gimmick Covers

I look at the sales every month and for a while now it seems like it’s just “more of the same” every month.   September 2017 vs. 2016 sales dropped by a few percentage points (same as we’ve been seeing). Cumulative 2017 vs 2016 continued down.  I’m not trying to preach doom and gloom, but sales are not stellar, and I wonder if it has anything to do with what is at the “top” of the sales charts every single month.

Fans love Batman, so DC churns out Batman content.  We get it.  4 of the top 10 are Batman books, add in Harley Quinn’s 25th Anniversary Special (who is from the “Batman Family”) and we have 5 of the top 10 .  Fans SAY they don’t like events, but comic retailers buy the heck of of them.  Are these event comics all sitting on the shelves or selling though?  It’s some of both.  When I go to comic shops fans are taking the event books home, but there are still plenty left on the racks.  This month the top 3 books are all events:

  1. Marvel Legacy #1 – Not surprising this was #1. Marvel pulled out all the stops and there were marketing and retailer incentives to almost guarantee this would sell big, at least to comic shops.  There were multiple covers, including a really lame(in my opinion) “lenticular” cover that lacked both depth and shifting image that the more stunning example of this gimmick generally offer.  My local shop gave a copy of Legacy #1 away to every customer with a pull list, so there was something going on that put a lot of copies in their hands.
  2. Dark Nights Metal #2 – Another book that was a triple threat.  It has Batman.  It’s an event. It had multiple covers, including a shiny/foil main cover that really popped on the stands.  People are buying this, but I’m still seeing plenty of copies on the rack.
  3. Venomverse #1 – Marvel’s “we’re not doing events for a while” pseudo-event.  Not an official event book, but it is one of Marvel’s mini sort-of event contained within a family of titles (in this case the Spider-Man family, that seems to be running these things one after another until fans stop buying them) and also featuring fan favorite Venom.

So, 5 Batman books, 3 events, and the final 2 of the Top 10 rounded out with Walking Dead #171 (at spot 7) and the lenticular cover of Action Comics #987 at spot 10.

DC has been using these lenticular variants as the latest gimmick to juice up sales on crossover stories leading up to the Doomsday Clock event at the end of the year.  Previously we had a 4-part “The Button” crossover between Batman & The Flash whose lenticular covers made the Top 10.  Now we have a 4-part crossover between Action Comics and Superman with “The Oz Effect” where the mysterious “Mr. Oz” character who has been teased since the DC Rebirth one-shot is revealed.  I think there’s at least a 50% chance that the character revealed in the 1st part of this is a red herring and it will ultimately turn out that it is not REALLY that character after all, but that is beside the point, these lenticular covers are selling.  At least to retailers.  Months later and I’m still seeing some of the lenticular Batman & Flash covers on racks at shops.

Overall Marvel came out as #1 again, but that’s hardly surprising: They shipped 130 items to DC’s 111 and have a higher average cover price.  I’m waiting for the bubble to burst… The overall downward sales trend needs to be slowed or reversed and I don’t think that is going to happen from the continued short-term sales gains strategy of cranking out lots of Batman/events/gimmick covers.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (October 6, 2017) — While an ancient secret is uncovered in South Africa, the Avengers battle Frost Giants in a secret government facility and an adamantium statue in Canada breaks open in Marvel Comics’ Marvel Legacy #1, the launch of the publisher’s new direction by Jason Aaron, Esad Ribic, and an all-star line-up of artists, and the best-selling comic book of September 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was September’s top publisher with a 37.97% dollar share and a 38.13% unit share. DC Entertainment was second with a 30.21% dollar share and a 36.68% unit share. In third was Image Comics with a 9.55% dollar share and a 8.81% unit share. In fourth was IDW Publishing with a 4.30% dollar share and a 3.67% unit share, followed by Dark Horse Comics with a 2.44% dollar share and a 1.70% unit share.

dollar-shareunit-share

Marvel Comics had two titles in the top ten; in addition to Marvel Legacy #1, Cullen Bunn and Iban Coello’s Venomverse #1 ranked #3. DC Entertainment had seven titles in September’s top ten, led by Scott Snyder and Greg Capullo’s Dark Nights: Metal #2. Also in the top ten from DC, Tom King and Clay Mann’s Batman #30 ranked #4; King and Mikel Janin’s Batman #31 ranked #5; the Harley Quinn 25th-Anniversary Special from an all-star roster of writers and artists ranked #6; Joshua Williamson and Carmine Di Giandomenico’s Batman: The Red Death #1, a Metal tie-in, ranked #8; Frank Tieri and Ricardo Federici’s Batman: The Murder Machine #1, another Metal tie-in, ranked #9; and the lenticular edition of Dan Jurgens and Viktor Bogdanovic’s Action Comics #987, the first chapter in “The Oz Effect,” ranked #10. Also in the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #171 from Image Comics ranked #7. Among the premier publishers, Star Wars Adventures #1 was IDW Publishing’s top book at #33, while Neil Gaiman’s American Gods: Shadows #7 was Dark Horse Comics’ top-ranked book at #115.

Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 28 was September’s best-selling graphic novel. Image Comics had four titles total among the top ten including East of West Volume 7 at #3, Sex Criminals Volume 4: Fourgy at #6, and Royal City Volume 1: Next of Kin at #8. DC Entertainment also had four titles in the top ten: Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Batman: The Dark Knight III: Master Race at #2; DC Super Hero Girls Volume 4: Fast Times at Super Hero High at #5; All-Star Batman Volume 1: My Own Worst Enemy at #7; and Harley Quinn Volume 3: Red Meat at #9. Marvel Comics rounded out the top ten with two titles: Star Wars: Darth Maul at #3 and Wolverine: Old Man Logan Volume 5: Past Lives at #10.

BOOM! Studios’ Mouse Guard Alphabet Book, written by Mouse Guard creator David Peterson and painted by Serena Malyon, was September’s best-selling book. Dark Horse Comics had two titles in the top ten: The Art of Rick and Morty at #2 and the Star Trek: The Original Series Adult Coloring Book Volume 2 at #10. Random House had four DC Super Hero Girls titles in the top ten: Finders Keepers at #3, Harley Quinn Brain Squeezers at #4, Showdown in Space at #5, and Power Play at #6.

Batman and Harley Quinn tangle above the rooftops of Gotham City in DC Collectibles’ Batman Vs. Harley Quinn Battle Statue, designed by Alejandro Pereira and the best-selling toy product of September. In total, DC Collectibles had six products in the top ten including the DC Bombshells: Harley Quinn Deluxe Statue at #2, the Batman Animated: GCPD Rogues Gallery Figure 5-Pack Boxed Set at #5, the DC Designer Series: Wonder Woman by Frank Cho Statue at #6, the DC Icons: Robin & Superboy Action Figure 2-Pack at #8, and the DC Icons: Supergirl Action Figure at #10. Diamond Select Toys had two products among the top ten: the Marvel Gallery: Black Panther PVC Figure at #3 and the Marvel Gallery: Netflix: The Punisher PVC Figure at #7.

WizKids’ WizKids HeroClix: Undead, a horror-themed miniatures game, was September’s best-selling game product. Also among the top ten were two products from IDW Games: Outpost Siberia Gard Game at #6 and Seikatsu Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.97% 38.13%
DC ENTERTAINMENT 30.21% 36.68%
IMAGE COMICS 9.55% 8.81%
IDW PUBLISHING 4.30% 3.67%
DARK HORSE COMICS 2.44% 1.70%
BOOM! STUDIOS 1.99% 1.77%
DYNAMITE ENTERTAINMENT 1.94% 1.91%
VIZ MEDIA 1.40% 0.49%
TITAN COMICS 1.16% 0.85%
ONI PRESS 1.10% 0.72%
OTHER NON-TOP 10 7.94% 5.27%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2017 VS. AUGUST 2017
COMICS -0.44% 1.26%
GRAPHIC NOVELS -14.41% -15.46%
TOTAL COMICS/GN -4.81% -0.08%
TOYS -18.35% -15.27%
SEPTEMBER 2017 VS. SEPTEMBER 2016
COMICS -2.98% -5.49%
GRAPHIC NOVELS -13.14% -16.98%
TOTAL COMICS/GN -6.07% -6.37%
TOYS -13.86% -30.78%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.20% -6.15%
GRAPHIC NOVELS -11.83% -13.22%
TOTAL COMICS/GN -10.00% -6.71%
TOYS -11.33% -18.24%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 88 42 0 130
DC ENTERTAINMENT 77 34 0 111
IMAGE COMICS 58 25 0 83
IDW PUBLISHING 40 21 0 61
VIZ MEDIA 0 43 0 43
BOOM! STUDIOS 28 10 0 38
DYNAMITE ENTERTAINMENT 29 7 0 36
TITAN COMICS 19 10 3 32
DARK HORSE COMICS 16 13 0 29
ONI PRESS 8 6 0 14
OTHER NON-TOP 10 123 154 17 294

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MARVEL LEGACY #1 $5.99 JUL170990-M MAR
2 DARK NIGHTS: METAL #2 $3.99 JUL170300-M DC
3 VENOMVERSE #1 $4.99 JUL171050-M MAR
4 BATMAN #30 $2.99 JUL170338-M DC
5 BATMAN #31 $2.99 JUL170340-M DC
6 HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1 $4.99 JUL170413-M DC
7 THE WALKING DEAD #171 (MR) $2.99 JUL170918-M IMA
8 BATMAN: THE RED DEATH #1 $3.99 JUL170308 DC
9 BATMAN: THE MURDER MACHINE #1 $3.99 JUL170309 DC
10 ACTION COMICS #987 LENTICULAR EDITION $3.99 JUL170323 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 28 TP (MR) $16.99 JUL170919 IMA
2 BATMAN: THE DARK KNIGHT III: MASTER RACE HC $29.99 JUN170390 DC
3 STAR WARS: DARTH MAUL TP $16.99 MAY170950 MAR
4 EAST OF WEST VOLUME 7 TP (MR) $16.99 APR170796 IMA
5 DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP $9.99 JUN170333 DC
6 SEX CRIMINALS VOLUME 4: FOURGY TP (MR) $16.99 JUL170876 IMA
7 ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP $16.99 JUN170378 DC
8 ROYAL CITY VOL. 1: NEXT OF KIN TP $9.99 JUL170757-M IMA
9 HARLEY QUINN VOL. 3: RED MEAT TP $16.99 JUN170383 DC
10 WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP $17.99 JUL171218 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MOUSE GUARD ALPHABET BOOK HC $16.99 MAY171234 BOO
2 ART OF RICK & MORTY HC $39.99 MAY170019 DAR
3 DC SUPER HERO GIRLS: FINDERS KEEPERS $4.99 JUL172420 RAN
4 DC SUPER HERO GIRLS: HARLEY QUINN BRAIN SQUEEZERS $5.99 JUL172421 RAN
5 DC SUPER HERO GIRLS: SHOWDOWN IN SPACE $4.99 JUL172423 RAN
6 DC SUPER HERO GIRLS: POWER PLAY $9.99 JUL172422 RAN
7 STAR WARS: A NEW HOPE OFFICIAL COLLECTOR EDITION SC $10.99 MAY171880-M TTN
8 POKEMON: LET’S FIND POKEMON SPECIAL EDITION HC $16.99 AUG172181 VIZ
9 THE SHADOW DOUBLE NOVEL VOLUME 121 $14.95 JUN172308 SAN
10 STAR TREK ADULT COLORING BOOK VOLUME 2 TP $14.99 MAY170057 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN VS. HARLEY QUINN BATTLE STATUE MAR170452 DC
2 DC BOMBSHELLS: HARLEY QUINN DELUXE STATUE MAR170453 DC
3 MARVEL GALLERY: BLACK PANTHER PVC FIGURE APR172656 DST
4 DRAGONBALL Z MASTER STARS PIECE MANGA DIMENSIONS: TRUNKS FIG NOV168294 BAN
5 BATMAN ANIMATED: GCPD ROGUES GALLERY FIGURE 5-PACK FEB170344 DC
6 DC DESIGNER SERIES: WONDER WOMAN BY FRANK CHO STATUE MAR170457 DC
7 MARVEL GALLERY: NETFLIX THE PUNISHER PVC FIGURE MAR172720 DST
8 DC ICONS: ROBIN & SUPERBOY ACTION FIGURE 2-PACK MAR170456 DC
9 THOR LEGENDS 6-INCH ACTION FIGURES JUN178405 HAS
10 DC ICONS: SUPERGIRL ACTION FIGURE MAR170455 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 WIZKIDS HEROCLIX: UNDEAD MAR173404 NEC
2 DRAGON BALL SUPER CCG BOOSTER 1 FEB178467 BAN
3 CLUE: LEGEND OF ZELDA BOARD GAME JUL173383 USA
4 YU-GI-OH! TCG: LEGENDARY DUELISTS JUL173370 KON
5 YU-GI-OH! TCG: MEGA TINS JUN173366 KON
6 OUTPOST SIBERIA CARD GAME MAY170588 IDW
7 SEIKATSU GAME JUL170677 IDW
8 WONDER WOMAN 1000-PIECE JIGSAW PUZZLE JUL173357 NMR
9 MAGIC THE GATHERING TCG: ARCHENEMY NICOL BOLAS APR173298 WIZ
10 MARVEL DICE MASTERS: GUARDIANS OF THE GALAXY OCT168614 NEC

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit our website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics Sales | Tagged , , , , , , , , , , , | Leave a comment