Diamond Announces Top Sales for November 2018

Marvel Wins November by 13%+ Over DC
Soft Month for Comics Overall, Down From October 2018 and November 2017

Broken record time… Marvel wins again.  This month by more than 13% in both dollars and units shipped.  But November was very soft in sales overall, down from October by over 16% in dollars and close to 20% in units shipped.  Also down from November 2017 by about 5% in dollars and over 11% in units.  Year to date sales are down overall compared to 2017.  They are up by a slight 1.48% in dollars for comics, but down ~6% in units, a sign of overall rising prices.  Year to date Collected Edition/Graphic Novel sales are down ~7% in both dollars and units.

Sales of Batman were mid-list at spots 5 and 6 on the top 10.  No surprise that Green Lantern by Grant Morrison took DC’s highest position in slot #2.  Marvel’s X-Men are back on top with their latest #1, it’s $7.99 cementing it at #1 on both dollars and units shipped charts.  Beyond that, perennial fan favorites Spider-Man, Venom, and Carnage took 4 of Marvel’s 6 slots in the Top 10.

Image had an uncharacteristically weak month in collected edition sales.  Charting with only 1 entry on the top 10 by units (Unnatural Vol. 1 at spot 8) and nothing at all in the top 10 by dollars.  Marvel had 7 of the top 10 collected editions by units, and 6 by dollars.  November was very good to Marvel in a month that was an overall sales disappointment.

October turned the overall negative sales trend slightly into growth and now November has slapped that right back into decline.  Will December pop things back into a positive light or will 2018 end up as a year of declines for the industry?  We’ll find out in a month’s time.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (December 7, 2018) — One of the most storied titles in comic book history returned in November as Marvel Comics relaunched Uncanny X-Men #1 in an oversized issue from an all-star roster of writers and artists, giving Marvel Comics the best-selling comic book of November 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was November’s top publisher with a 40.80% dollar share and a 43.75% unit share. DC Entertainment was second for the month with a 26.74% dollar share and a 29.51% unit share. Image Comics was third with a 8.57% dollar share and a 8.50% unit share. In fourth was IDW Publishing with a 3.62% dollar share and a 3.39% unit share, followed by Dark Horse Comics with a 3.37% dollar share and a 2.58% unit share, BOOM! Studios with a 2.95% dollar share and a 2.49% unit share, and Dynamite Entertainment with a 2.24% dollar share and a 2.11% unit share.

dollar-shareunit-share

In total, Marvel Comics had six titles in the top ten including Web of Venom: Carnage Born #1 at #3, Amazing Spider-Man #10 at #4, Amazing Spider-Man #9 at #7, Avengers #10 at #9, and Venom #8 at #10. DC Entertainment had four titles, led by Grant Morrison and Liam Sharp’s The Green Lantern #1 at #2, followed by Batman #58 at #5, Batman #59 at #6, and Heroes in Crisis #3 at #8. Among the premier publishers, Image Comics’ top book, The Walking Dead #185, ranked #18; BOOM! Studios’ Firefly #1, based on Joss Whedon’s space opera, ranked #22; IDW Publishing’s Marvel Action: Spider-Man #1 ranked #48; Dark Horse Comics’ Stranger Things #3, based on the hit Netflix series, ranked #67; and Dynamite Entertainment’s best-selling book, Elvira: Mistress of the Dark #3 ranked #156.

Venom faced the most powerful adversary he had ever faced in Marvel Comics’ Venom Volume 1: Rex by Donny Cates and Ryan Stegman, the best-selling graphic novel of November. In total, Marvel had seven titles in the top ten, including Thanos: The Infinity Conflict at #2, Will.I.Am and Damion Scott’s Black Eyed Peas Presents: Masters of the Sun: The Zombie Chronicles at #4, and Amazing Spider-Man Volume 1: Back to Basics, the first volume of Nick Spencer and Ryan Ottley’s run on the title, at #5. DC Entertainment had two titles in the top ten, led by Justice League Volume 1: The Totality by Scott Snyder, Jim Cheung, and Jorge Jimenez at #3, followed by Sean Murphy’s Batman: White Knight, October’s best-selling graphic novel, at #7. Image Comics also had a title in the top ten; Mirka Andolfo’s Unnatural Volume 1: Awakening ranked #8.

Dark Horse Comics’ The Legend of Zelda: Breath of the Wild: Creating a Champion, an art book that delves into the creation of the latest game in the fan-favorite Nintendo franchise, was the best-selling book of November.

DC Collectibles’ DC Comics Bombshells: Batman & Catwoman Statue, based on Ant Lucia’s pin-up styled artwork and sculpted by Jack Mathews, was November’s best-selling toy product. In total, DC Collectibles had three products in the top ten including the Batman Black & White: The Batman Who Laughs Statue at #2 and the DC Cover Girls: Catwoman by Joëlle Jones Statue at #10. Diamond Select Toys had four products in the top ten, led by the Marvel Gallery: Venom (Comic Version) PVC Figure at #2.

Shinobi 7’s My Hero Academia Card Game, based on the popular manga and anime, was November’s best-selling game. IDW Publishing had two games in the top ten: the Batman: The Animated Series: Gotham Under Siege Game ranked #4 and Teenage Mutant Ninja Turtles Munchkin, a special edition of the popular Munchkin board game, ranked #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 40.80% 43.75%
DC ENTERTAINMENT 26.74% 29.51%
IMAGE COMICS 8.57% 8.50%
IDW PUBLISHING 3.62% 3.39%
DARK HORSE COMICS 3.37% 2.58%
BOOM! STUDIOS 2.95% 2.49%
DYNAMITE ENTERTAINMENT 2.24% 2.11%
VIZ MEDIA 1.26% 0.48%
TITAN COMICS 1.20% 0.80%
ONI PRESS INC. 0.97% 0.80%
OTHER NON-TOP 10 8.28% 5.58%

 COMPARATIVE SALES STATISTICS

DOLLARS UNITS
NOVEMBER 2018 VS. OCTOBER 2018
COMICS -16.49% -19.71%
GRAPHIC NOVELS -21.10% -23.49%
TOTAL COMICS/GN -17.81% -19.99%
TOYS 6.76% -23.81%
NOVEMBER 2018 VS. NOVEMBER 2017
COMICS -4.98% -11.24%
GRAPHIC NOVELS -30.36% -31.11%
TOTAL COMICS/GN -13.61% -13.02%
TOYS -10.88% -19.52%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 1.48% -6.06%
GRAPHIC NOVELS -6.67% -7.25%
TOTAL COMICS/GN -0.98% -6.15%
TOYS -3.25% -3.25%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 79 39 0 118
DC COMICS 67 40 0 107
IMAGE COMICS 57 18 0 75
IDW PUBLISHING 33 14 0 47
BOOM! STUDIOS 23 16 0 39
DARK HORSE COMICS 16 19 0 35
TITAN COMICS 10 13 5 28
VIZ MEDIA LLC 0 26 0 26
DYNAMITE 17 4 0 21
ONI PRESS INC. 8 4 0 12
OTHER NON-TOP 10 113 206 17 336
TOTAL 423 399 22 844

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 UNCANNY X-MEN #1 $7.99 SEP180791-M MAR
2 THE GREEN LANTERN #1 $4.99 SEP180430-M DC
3 WEB OF VENOM: CARNAGE BORN #1 $4.99 SEP180855-M MAR
4 AMAZING SPIDER-MAN #10 $3.99 SEP180916-M MAR
5 BATMAN #58 $3.99 SEP180450-M DC
6 BATMAN #59 $3.99 SEP180452-M DC
7 AMAZING SPIDER-MAN #9 $3.99 SEP180914-M MAR
8 HEROES IN CRISIS #3 $3.99 SEP180434-M DC
9 AVENGERS #10 $5.99 SEP180829-M MAR
10 VENOM #8 $3.99 SEP180918-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 UNCANNY X-MEN #1 $7.99 SEP180791-M MAR
2 WEB OF VENOM: CARNAGE BORN #1 $4.99 SEP180855-M MAR
3 THE GREEN LANTERN #1 $4.99 SEP180430-M DC
4 AVENGERS #10 $5.99 SEP180829-M MAR
5 AMAZING SPIDER-MAN #10 $3.99 SEP180916-M MAR
6 BATMAN #58 $3.99 SEP180450-M DC
7 BATMAN #59 $3.99 SEP180452-M DC
8 AMAZING SPIDER-MAN #9 $3.99 SEP180914-M MAR
9 HEROES IN CRISIS #3 $3.99 SEP180434-M DC
10 VENOM #8 $3.99 SEP180918-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 VENOM BY DONNY CATES VOLUME 1: REX TP $17.99 AUG181081 MAR
2 THANOS: THE INFINITY CONFLICT HC $24.99 AUG181076 MAR
3 JUSTICE LEAGUE VOLUME 1: THE TOTALITY TP $17.99 AUG180630 DC
4 BLACK EYED PEAS PRESENTS: MASTERS OF THE SUN: THE  ZOMBIE CHRONICLES TP $24.99 APR171143 MAR
5 AMAZING SPIDER-MAN BY NICK SPENCER VOLUME 1: BACK TO BASICS TP $15.99 SEP181008 MAR
6 THE IMMORTAL HULK VOLUME 1: OR IS HE BOTH? TP $15.99 AUG181082 MAR
7 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
8 UNNATURAL VOLUME 1: AWAKENING TP (MR) $9.99 SEP180132 IMA
9 STAR WARS: LANDO: DOUBLE OR NOTHING TP $15.99 JUL181171 MAR
10 DOMINO VOLUME 1: KILLER INSTINCT TP $17.99 AUG181085 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 X-MEN MUTANT: MASSACRE OMNIBUS HC $100.00 MAY180951 MAR
2 THANOS: THE INFINITY CONFLICT HC $24.99 AUG181076 MAR
3 ABSOLUTE TRANSMETROPOLITAN VOLUME 3 HC (MR) $125.00 MAR180362 DC
4 SILVER SURFER BY SLOTT AND ALLRED OMNIBUS HC $75.00 MAY180954 MAR
5 BLACK EYED PEAS PRESENTS: MASTERS OF THE SUN: THE ZOMBIE CHRONICLES TP $24.99 APR171143 MAR
6 VENOM BY DONNY CATES VOLUME 1: REX TP $17.99 AUG181081 MAR
7 FIREFLY: BIG DAMN HEROES BOX SET $150.00 SEP181294 BOO
8 WONDER WOMAN: THE GOLDEN AGE OMNIBUS VOL. 3 HC $125.00 APR180285 DC
9 MARVEL MASTERWORKS: THE MIGHTY THOR VOLUME 17 HC $75.00 MAY180957-M MAR
10 JUSTICE LEAGUE VOLUME 1: THE TOTALITY TP $17.99 AUG180630 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA: BREATH OF THE WILD: CREATING A CHAMPION HC $39.99 JUL180425 DAR
2 BLACK PANTHER LITTLE GOLDEN BOOK $4.99 NOV172179 GOL
3 GIGER HC $15.00 SEP181990 TAS
4 ART MATTERS: BECAUSE YOUR IMAGINATION CAN CHANGE WORLD $19.99 OCT182016 WIL
5 DARK SOULS III DESIGN WORKS HC $49.99 JUN182173 UDO
6 SPECTRUM ART BOOK 25 SC $35.00 SEP181796 FLE
7 FIREFLY: BIG DAMN HERO HC $22.95 AUG182286 TTN
8 GHOSTBUSTERS LITTLE GOLDEN BOOK $4.99 JUL162266 GOL
9 FINAL FANTASY VII: ON THE WAY TO A SMILE SC $14.00 AUG182452 YEN
10 MARVEL STUDIOS: THE FIRST 10 YEARS HC $24.99 SEP182051 TTN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 DC COMICS BOMBSHELLS: BATMAN & CATWOMAN STATUE MAY180613 DC
2 BATMAN BLACK & WHITE: THE BATMAN WHO LAUGHS STATUE MAY180609 DC
3 MARVEL GALLERY: VENOM COMIC PVC FIGURE MAY182304 DST
4 MARVEL GALLERY: AVENGERS INFINITY WAR: DR. STRANGE PVC FIGURE AUG178008 DST
5 LEGEND OF ZELDA: BREATH OF THE WILD: GUARDIAN NENDOROID JAN188701 GOO
6 EVIL DEAD 2: DEAD BY DAWN: ASH WILLIAMS BISHOUJO STATUE MAY182647 KOT
7 MARVEL UNIVERSE: BLACK PANTHER ARTFX+ STATUE MAY182646 KOT
8 MARVEL GALLERY: BLACK PANTHER MOVIE (VER. 2) PVC FIGURE MAY182305 DST
9 MARVEL SELECT: JUGGERNAUT FIGURE JUN101512 DST
10 DC COVER GIRLS: CATWOMAN BY JOELLE JONES STATUE MAY180610 DC

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 MY HERO ACADEMIA CARD GAME JUL183082 SHI
2 MAGIC THE GATHERING TCG: GUILDS OF RAVNICA BOOSTERS AUG183192 WIZ
3 D&D ICONS OF THE REALM SET 10 AUG183199 NEC
4 BATMAN THE ANIMATED SERIES: GOTHAM UNDER SIEGE GAME JUN180756 IDW
5 RISK RICK & MORTY BOARD GAME OCT182927 USA
6 TEENAGE MUTANT NINJA TURTLES MUNCHKIN MAY180770 IDW
7 PATHFINDER BATTLES: KINGMAKER BOOSTER BRICK AUG183201 NEC
8 RICK AND MORTY DBG: THE RICKSHANK RICKDEMPTION MAY188741 PSI
9 FIVE NIGHTS AT FREDDYS MONOPOLY BOARD GAME SEP182828 USA
10 DUNGEONS & DRAGONS RPG: WATERDEEP DRAGON HEIST HC AUG183190 WIZ

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

Artwork for this press release, containing company logos, pie charts, and covers can be downloaded from Diamond’s website.

***

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
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Diamond Announces Top Sales for October 2018

Bats, Zombies, & Spiders for October
DC,
Marvel, & Image Share Top 10 – Marvel Wins Month

The Top 10 of comics sales unintentionally kept with a Halloween theme for October 2018, with the top selling books including familiar Halloween imagery: Batman (bats), Walking Dead (zombies), and Spider-Man (spiders).  Unsurprisingly, Batman was the top-selling comic yet again, issue #56 coming in at #1 and #57 coming it at #4.  A 15th Anniversary reprint of The Walking Dead #1 came in at #2.  The Spider-Man event book Spider-Geddon #1 was the #3 seller, with Spider-Man related title Spider-Gwen: Ghost Spider #1 coming in at #5 and Amazing Spider-Man #7 & 8 taking spots 9 and 10 respectively.

October 2018 sales were up compared to both September 2018 and last year October 2017. The 2018 year to date sales vs. 2017 year to date as of October was up by a bit over 2%.  Not a lot, but it’s nice to finally see some positive sales numbers compared to last year, though I doubt it will silence the doomsayers who have proclaiming “the death of comics” for well over a decade.

Image had 5 of the top 10 Graphic Novels by units and DC had 4, leaving 1 spot in the top 10 for Marvel.  This isn’t surprising, DC & Image have always had very strong catalogs of collected editions and they continue to add solid new collections to their backlist every month.

So, a bit of bright news for October with negative sales trends turning around and creeping tentatively into growth.  Hopefully the trend will continue in November/December and give us a positive ending to 2018.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 9, 2018) — Batman pursues the KGBeast to Russia after an attempt on Nightwing’s life in Tom King, Tony S. Daniel, and Danny Miki’s Batman #56 from DC Entertainment, the best-selling comic book of October 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 34.22% dollar share and a 37.89% unit share. DC Entertainment was second for the month with a 30.48% dollar share and a 32.99% unit share. Image Comics was third with a 12.62% dollar share and a 12.64% unit share. In fourth was IDW Publishing with a 4.03% dollar share and a 3.74% unit share, followed by Dark Horse Comics with a 3.32% dollar share and a 2.41% unit share, Dynamite Entertainment with a 2.37% dollar share and a 2.06% unit share, and BOOM! Studios with a 1.86% dollar share and a 1.52% unit share.

dollar-shareunit-share

In total, DC Entertainment had four titles in the top ten. In addition to Batman #56, King and Daniels’ Batman #57 ranked #4; Tom King, Clay Mann, and Travis Moore’s Heroes in Crisis #2 ranked #6; and Scott Snyder and Francis Manapul’s Justice League #10 ranked #8. Image Comics’ The Walking Dead #1 15th-Anniversary Edition, a reprint of the first issue of Robert Kirkman’s legendary zombie comic for October’s Walking Dead Day, ranked #2. Marvel Comics had five titles in the top ten, led by Christos Gage, Dan Slott, and Jorge Molina’s Spider-Geddon #1 at #3; followed by Seanan McGuire and Rosi Kampe’s Spider-Gwen: Ghost Spider #1 at #5; Donny Cates and Iban Coello’s Venom #7 at #7; Nick Spencer and Humberto Ramos’ Amazing Spider-Man #7 at #9; and Spencer, Ramos, and Victor Olazaba’s Amazing Spider-Man #8 at #10. Among the premier publishers, Dark Horse Comics’ Stranger Things #2, based on the Netflix series, ranked #63; IDW Publishing’s Batman/The Maxx: Arkham Dreams #1, a crossover with DC Entertainment, ranked #64; BOOM! Studios’ Mighty Morphin Power Rangers #32 ranked #160; and Dynamite Entertainment’s KISS: Blood and Stardust #1 ranked #216.

Sean Murphy’s Batman: White Knight, a collection of the best-selling DC Entertainment mini-series in which The Joker, reformed, is Gotham City’s hero, was October’s best-selling graphic novel and one of the publisher’s four books in the top ten. Image Comics had five books in the top ten, led by Ed Brubaker and Sean Phillips’ original graphic novel My Heroes Have Always Been Junkies at #3. Marvel Comics’ Avengers By Jason Aaron Volume 1: Final Host, a collection of the first story arc of Aaron’s Marvel Legacy run on the title, ranked #9.

UDON Entertainment’s Mega Man: Official Complete Works, a collection of artwork from Capcom’s long-running video game series, was October’s best-selling book. Also of note, Dark Horse Comics’ Super Mario Encyclopedia ranked #3, IDW Publishing’s Bill Sienkiewicz’s Mutants and Moon Knights Artifact Edition ranked #6, and Dynamite Entertainment’s The Art of Troma ranked #9.

Based on their best-selling online team shooter Overwatch, Blizzard Entertainment’s Overwatch: Mercy 12-Inch Statue was October’s best-selling toy product. Diamond Select Toys had four products in the top ten, led by the Marvel Gallery: Avengers Infinity War: Thor PVC Figure at #2. Funko had two PREVIEWS Exclusive products in the top ten: the POP! Marvel: Guardians of the Galaxy: Rocket Raccoon Comic Vinyl Figure ranked #3, and the POP! Marvel: Guardians of the Galaxy: Star-Lord Classic Vinyl Figure, produced for Halloween ComicFest, ranked #5. DC Collectibles also charted in the top ten; the DC Designer Series: The Trinity by Jason Fabok Statue ranked #6.

Paizo Publishing’s Starfinder RPG: Alien Archive 2, a sourcebook for the space opera role-playing game, was October’s best-selling game product and one of the eight Paizo products among the month’s top ten. Also in the top ten was IDW Games’ Batman: The Animated Series: Gotham Under Siege Game, which ranked #5 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.22% 37.89%
DC ENTERTAINMENT 30.48% 32.99%
IMAGE COMICS 12.62% 12.64%
IDW PUBLISHING 4.03% 3.74%
DARK HORSE COMICS 3.32% 2.41%
DYNAMITE ENTERTAINMENT 2.37% 2.06%
BOOM! STUDIOS 1.86% 1.52%
VIZ MEDIA 1.34% 0.48%
TITAN COMICS 0.87% 0.57%
RANDOM HOUSE 0.78% 0.16%
OTHER NON-TOP 10 8.11% 5.55%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2018 VS. SEPTEMBER 2018

COMICS 11.93% 11.51%
GRAPHIC NOVELS 3.28% -0.76%
TOTAL COMICS/GN 9.32% 10.49%
TOYS 19.04% 22.50%

OCTOBER 2018 VS. OCTOBER 2017

COMICS 9.66% 5.33%
GRAPHIC NOVELS 5.30% 14.38%
TOTAL COMICS/GN 8.38% 5.95%
TOYS 21.58% 47.81%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS 2.13% -5.56%
GRAPHIC NOVELS -3.76% -4.45%
TOTAL COMICS/GN 0.38% -5.48%
TOYS -2.16% -1.15%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 95 41 0 136
DC ENTERTAINMENT 78 38 1 117
IMAGE COMICS 78 24 0 102
IDW PUBLISHING 34 16 0 50
DARK HORSE COMICS 23 20 0 43
BOOM! STUDIOS 26 14 0 40
DYNAMITE ENTERTAINMENT 27 9 0 36
VIZ MEDIA 0 26 0 26
TITAN COMICS 12 12 1 25
ARCHIE COMICS 11 4 0 15
OTHER NON-TOP 10 142 236 36 414
TOTAL 526 440 38 1004

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #56 $3.99 AUG180501-M DC
2 THE WALKING DEAD #1 15TH-ANNIVERSARY EDITION $2.99 JUL188116-M IMA
3 SPIDER-GEDDON #1 $3.99 AUG180842-M MAR
4 BATMAN #57 $3.99 AUG180503-M DC
5 SPIDER-GWEN: GHOST-SPIDER #1 $3.99 AUG180854-M MAR
6 HEROES IN CRISIS #2 $3.99 AUG180462-M DC
7 VENOM #7 $3.99 AUG180979-M MAR
8 JUSTICE LEAGUE #10 $3.99 AUG180480-M DC
9 AMAZING SPIDER-MAN #7 $3.99 AUG180971-M MAR
10 AMAZING SPIDER-MAN #8 $3.99 AUG180975-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #56 $3.99 AUG180501-M DC
2 SPIDER-GEDDON #1 $3.99 AUG180842-M MAR
3 VENOM #7 $3.99 AUG180979-M MAR
4 BATMAN #57 $3.99 AUG180503-M DC
5 VENOM ANNUAL #1 $4.99 AUG180977 MAR
6 SPIDER-GWEN: GHOST-SPIDER #1 $3.99 AUG180854-M MAR
7 HEROES IN CRISIS #2 $3.99 AUG180462-M DC
8 AMAZING SPIDER-MAN #7 $3.99 AUG180971-M MAR
9 AMAZING SPIDER-MAN #8 $3.99 AUG180975-M MAR
10 JUSTICE LEAGUE #10 $3.99 AUG180480-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
2 WONDER WOMAN EARTH ONE VOLUME 2 HC $24.99 JUL180591 DC
3 MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) $16.99 JUL180133 IMA
4 BATMAN VOLUME 7: THE WEDDING TP $16.99 JUL180717 DC
5 GIDEON FALLS VOLUME 1: BLACK BARN TP (MR) $9.99 AUG180153-M IMA
6 ISOLA VOLUME 1 TP $9.99 JUL180153-M IMA
7 THE WICKED & THE DIVINE VOLUME 7 TP (MR) $17.99 AUG180194 IMA
8 DEATH OR GLORY VOLUME 1 TP (MR) $16.99 AUG180126-M IMA
9 AVENGERS BY JASON AARON VOLIME 1: FINAL HOST TP $17.99 JUL181176-M MAR
10 BATMAN & THE JUSTICE LEAGUE MANGA VOLUME 1 TP $12.99 JUN180436 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WONDER WOMAN: EARTH ONE VOLUME 2 HC $24.99 JUL180591 DC
2 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
3 MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) $16.99 JUL180133 IMA
4 AMAZING SPIDER-MAN BY MICHELINIE & MCFARLANE OMNIBUS HC $100.00 APR180851 MAR
5 THE WALKING DEAD COMPENDIUM 15TH ANNV BOX SET $200.00 APR188923 IMA
6 BATMAN VOLUME 7: THE WEDDING TP $16.99 JUL180717 DC
7 THE WICKED & THE DIVINE VOLUME 7 TP (MR) $17.99 AUG180194 IMA
8 X-MEN: GRAND DESIGN: SECOND GENESIS TP $29.99 JUL181178 MAR
9 TOMB OF DRACULA OMNIBUS VOLUME 1 HC $100.00 APR180852 MAR
10 MARVELOCITY: THE MARVEL COMIC ART OF ALEX ROSS HC $50.00 JUL182072 PAN

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MEGA MAN: OFFICIAL COMPLETE WORKS TP $39.99 AUG182411 UDO
2 THE YEAR’S BEST DARK FANTASY & HORROR 2018 $19.95 FEB188260 PRI
3 SUPER MARIO ENCYCLOPEDIA HC $39.99 JUN180310 DAR
4 DARK SOULS II: DESIGN WORKS HC $49.99 AUG151751 UDO
5 OKAMI: OFFICIAL COMPLETE WORKS SC $39.99 MAY073783 UDO
6 BILL SIENKIEWICZ: MUTANTS & MOON KNIGHTS ARTIFACT EDITION HC $90.00 APR180447 IDW
7 BATMAN: THE KILLING JOKE NOVEL HC $24.95 JUL182219 TTN
8 LULU IS A RHINOCEROS $16.99 FEB188267 WIC
9 ART OF TROMA HC (MR) $34.99 JUL181247 DE
10 THE SHADOW DOUBLE NOVEL VOLUME 135 $14.95 AUG182175 SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: MERCY 12-INCH STATUE MAR188055 BLI
2 MARVEL GALLERY: AVENGERS INFINITY WAR: THOR PVC FIGURE APR182164 DST
3 POP! MARVEL: GUARDIANS OF THE GALAXY: COMIC ROCKET RACCOON CLASSIC VINYL FIGURE APR188340 FUN
4 DC GALLERY: THE BATMAN WHO LAUGHS PVC FIGURE MAY182303 DST
5 POP! MARVEL: GUARDIANS OF THE GALAXY: STAR-LORD CLASSIC HALLOWEEN COMIC FEST 2018 VINYL FIGURE APR188339 FUN
6 DC DESIGNER SERIRES: TRINITY BY JASON FABOK STATUE MAR180386 DC
7 MARVEL GALLERY: AVENGERS INFINITY WAR: BLACK WIDOW PVC FIGURE APR182160 DST
8 MARVEL GALLERY: WOLVERINE COMIC PVC FIGURE APR182171 DST
9 THE IRON GIANT DIECAST 1/12 SCALE ACTION FIGURE JAN188313 100
10 VENOM LEGENDS 6-INCH ACTION FIGURES JUL178802 HAS

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 STARFINDER RPG: ALIEN ARCHIVE 2 HC AUG183177 PAI
2 CREATURE CODEX HC JUL183073 PAI
3 MARVEL HEROCLIX: SECRET WARS BOOSTER BRICK JUN182958 NEC
4 PATHFINDER RPG ADVANCED RACE GUIDE POCKET EDITION AUG183170 PAI
5 BATMAN THE ANIMATED SERIES: GOTHAM UNDER SIEGE GAME JUN180756 IDW
6 PATHFINDER RPG: NPC CODEX POCKET EDITION AUG183171 PAI
7 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
8 PATHFINDER CAMPAIGN SETTING: SANDPOINT: LIGHT OF THE LOST COAST AUG183172 PAI
9 STARFINDER ADVENTURE PATH: AGAINST THE AEON THRONE PART 3 AUG183178 PAI
10 PATHFINDER FLIP-MAT: BASIC TERRAIN MULTI-PACK JUN132387 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, News | Tagged , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for September 2018

Wholesale Slaughter in “Heroes in Crisis” &
Batman “Dick Pic” Fails to Win the Month for DC

I’m surprised.  Events, Super-hero deaths, Batman showing off his batawang (and the instant sell-out that this entailed), I thought DC had a good chance to close the gap with Marvel.  But Marvel was again #1 overall, beating DC by more than 10% in both dollar sales and unit sales, even though 5 of the top 6 books were from DC.

What is NOT surprising is that comic fans continue to be reliable in what they buy.  The Return of Wolverine was the #1 book for September. Kill a hero and the books sells through the roof.  Bring the hero back to life, again, a #1 seller.  Rinse-Repeat.  Kill-Resurrect-Kill-Resurrect.  Readers sometimes wonder why death is a revolving door for super-heroes.  They need look no further than the sales charts.

Sales were down in September in both $ and units compared to August.  Comparing to September 2017, $ were up 3.84% while units were down ~5% (showing that prices paid for comics have gone up, on average, in the past year).  This is similar to the trend of the past few months.

Image had 5 of the top 10 Graphic Novels by units (including the top 4) and the top 3 by $ invoiced.  DC & Marvel rounded out the top 10.

The sales charts are top-heavy.  The detailed sales for August 2018 show average sales dropping under 10,000 at spot 180 and under 5,000 by spot 264.  While Marvel outshipped DC by 42 items, it is important to realize that Marvel regularly ships ~40 books selling <10,000 units.  A lot of the extra “filler” titles Marvel is dumping onto the racks are not selling that well.

Comic sales continue their overall downward trend and all the marketing stunts do not seem to be reversing the tide.  Money spent by the existing fanbase is shifting around from place to place, but new readers do not seem to be coming in and sticking around.  Comic shops were LOADED with predatory individuals buying up all the Batman penis comics to re-sell on eBay, but are any of those eBay sellers going to be back to buy comics that they cannot make a quick buck from?  I don’t think so.

I’m left wondering how the tide can be turned.  People tend to read less and less, this includes all media, and print comics are not a really good bargain in $ spent vs. entertainment hours compared to movies and video games (or even prose novels).  Sales are skewed to people in love with the medium and willing to pay MORE on average for it that other forms of entertainment.  Which leaves us with the solution being to get more people to fall in love with comics.  Thoughts?

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (October 12, 2018) — The mystery of Wolverine’s resurrection that has swirled since Marvel Legacy #1 reached its climax in Charles Soule and Steve McNiven’s Return of Wolverine #1 from Marvel Comics, the best-selling comic book of September 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was September’s top publisher with a 39.86% dollar share and a 43.24% unit share. DC Entertainment was second for the month with a 29.06% dollar share and a 32.76% unit share. Image Comics was third with a 10.13% dollar share and a 8.74% unit share. In fourth was Dark Horse Comics with a 3.62% dollar share and a 2.91% unit share, followed by IDW Publishing with a 3.14% dollar share and a 2.84% unit share, BOOM! Studios with a 2.12% dollar share and a 1.65% unit share, and Dynamite Entertainment with a 1.55% dollar share and a 1.38% unit share.

dollar-shareunit-share

Marvel Comics had five titles in the top ten. In addition to Return of Wolverine #1, Donny Cates, Gerry Duggan, Cory Smith, and Brian Level’s Thanos Legacy #1 ranked #7; Fantastic Four #2 ranked #8; Nick Spencer, Humberto Ramos, and Steve Lieber’s Amazing Spider-Man #6 ranked #9; and Spencer, Ryan Ottley, and Cliff Rathburn’s Amazing Spider-Man #5 ranked #10. DC Entertainment had five titles in the top ten: Tom King and Clay Mann’s Heroes in Crisis #1 ranked #2; Geoff Johns and Gary Frank’s Doomsday Clock #7 ranked #3; King and Tony S. Daniel’s Batman #55 ranked #4; Brian Azzarello and Lee Bermejo’s Batman: Damned #1, the debut release of DC’s Black Label imprint, ranked #5; and King and Matt Wagner’s Batman #54 ranked #6. Among the premier publishers, Image Comics’ The Walking Dead #183 ranked #19; Dark Horse Comics’ Stranger Things #1, based on the Netflix series, ranked #20; BOOM! Studios’ Mighty Morphin Power Rangers #31 ranked #111; IDW Publishing’s Rick and Morty vs. Dungeons & Dragons #2, a co-publication with Oni Press, ranked #118; and Dynamite Entertainment’s Vampirella/Dejah Thoris #1 ranked #129.

Ending with a death that forever changes the series, Brian K. Vaughan and Fiona Staples’ Saga Volume 9 from Image Comics was September’s best-selling graphic novel and one of the five Image titles among the top ten. DC Entertainment had three titles in the top ten, led by Tom King, David Finch, Joelle Jones, and Mikel Janin’s Batman & Catwoman: The Wedding Album at #5. Marvel Comics had two titles in the top ten; their top book, Chris Eliopoulos and Marc Smuerak’s Franklin Richards: A Fantastic Year, ranked #6.

Yen On’s light novel Overlord Volume 8 was September’s best-selling book. Also in the top ten, BOOM! Studios’ Jim Henson’s Labyrinth: Shortcuts ranked #4 for the month and the softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 48 ranked #7.

Josh Brolin’s performance as Thanos was brought to life by Diamond Select Toys for the Marvel Gallery: Avengers Infinity War: Thanos PVC Figure, the best-selling toy product of September, and one of the four Diamond Select Toys products in the top ten. DC Collectibles had three products in the top ten, led by the DC TV: The Flash Season 3 Action Figure at #6.

Paizo’s Creature Codex, a sourcebook for the Pathfinder role-playing game and other 5E systems, was September’s best-selling game product and one of the eight Paizo products in the top ten.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 39.86% 43.24%
DC ENTERTAINMENT 29.06% 32.76%
IMAGE COMICS 10.13% 8.74%
DARK HORSE COMICS 3.62% 2.91%
IDW PUBLISHING 3.14% 2.84%
BOOM! STUDIOS 2.12% 1.65%
DYNAMITE ENTERTAINMENT 1.55% 1.38%
VIZ MEDIA 1.11% 0.43%
ONI PRESS 0.99% 0.69%
TITAN COMICS 0.80% 0.47%
OTHER NON-TOP 10 7.63% 4.88%

 COMPARATIVE SALES STATISTICS

DOLLARS UNITS
SEPTEMBER 2018 VS. AUGUST 2018
COMICS -4.51% -0.16%
GRAPHIC NOVELS -7.07% -3.86%
TOTAL COMICS/GN -5.30% -0.48%
TOYS -29.36% -9.02%
SEPTEMBER 2018 VS. SEPTEMBER 2017
COMICS 0.75% -6.58%
GRAPHIC NOVELS 11.74% 15.36%
TOTAL COMICS/GN 3.84% -5.09%
TOYS -1.58% 11.95%
THIRD QUARTER 2018 VS. SECOND QUARTER 2018
COMICS 0.23% -0.05%
GRAPHIC NOVELS 0.83% 1.89%
TOTAL COMICS/GN 0.40% 0.10%
TOYS 41.66% 28.44%
THIRD QUARTER 2018 VS. THIRD QUARTER 2017
COMICS 7.44% -0.82%
GRAPHIC NOVELS 1.95% 3.85%
TOTAL COMICS/GN 5.81% -0.47%
TOYS 9.23% 6.96%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 1.25% -6.78%
GRAPHIC NOVELS -4.80% -6.37%
TOTAL COMICS/GN -0.55% -6.75%
TOYS -4.74% -6.11%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 99 44 0 143
DC ENTERTAINMENT 66 35 0 101
IMAGE COMICS 66 27 0 93
DARK HORSE COMICS 25 21 0 46
IDW PUBLISHING 29 10 0 39
BOOM! STUDIOS 25 10 0 35
TITAN COMICS 11 7 3 21
VIZ MEDIA 0 21 0 21
ONI PRESS 9 7 0 16
DYNAMITE ENTERTAINMENT 12 3 0 15
OTHER NON-TOP 10 135 202 14 351
TOTAL 477 387 17 881

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 RETURN OF WOLVERINE #1 $4.99 JUL180952-M MAR
2 HEROES IN CRISIS #1 $3.99 JUL180592-M DC
3 DOOMSDAY CLOCK #7 $4.99 JUL180604-M DC
4 BATMAN #55 $3.99 JUL180626-M DC
5 BATMAN: DAMNED #1 (MR) $6.99 JUL180597-M DC
6 BATMAN #54 $3.99 JUL180624-M DC
7 THANOS LEGACY #1 $4.99 JUL180975-M MAR
8 FANTASTIC FOUR #2 $3.99 JUL180969-M MAR
9 AMAZING SPIDER-MAN #6 $3.99 JUL181041-M MAR
10 AMAZING SPIDER-MAN #5 $3.99 JUL181038-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 RETURN OF WOLVERINE #1 $4.99 JUL180952-M MAR
2 BATMAN: DAMNED #1 (MR) $6.99 JUL180597-M DC
3 DOOMSDAY CLOCK #7 $4.99 JUL180604-M DC
4 HEROES IN CRISIS #1 $3.99 JUL180592-M DC
5 THANOS LEGACY #1 $4.99 JUL180975-M MAR
6 BATMAN #55 $3.99 JUL180626-M DC
7 SPIDER-GEDDON #0 $4.99 JUL180991-M MAR
8 BATMAN #54 $3.99 JUL180624-M DC
9 AMAZING SPIDER-MAN #6 $3.99 JUL181041-M MAR
10 AMAZING SPIDER-MAN ANNUAL #1 $4.99 JUL181035-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 9 TP (MR) $14.99 JUL180297 IMA
2 THE WALKING DEAD VOL. 30: NEW WORLD ORDER TP (MR) $16.99 JUL180335 IMA
3 MONSTRESS VOLUME 3 TP (MR) $16.99 JUL180261-M IMA
4 OBLIVION SONG BY KIRKMAN & DE FELICI VOL. 1 TP (MR) $9.99 JUL180159 IMA
5 BATMAN/CATWOMAN: THE WEDDING ALBUM HC $17.99 JUN180572 DC
6 FRANKLIN RICHARDS: A FANTASTIC YEAR #1 $7.99 JUL180973 MAR
7 DC SUPER HERO GIRLS: THE SEARCH FOR ATLANTIS TP $9.99 JUN180439 DC
8 DESCENDER VOLUME 6: WAR MACHINE TP $16.99 JUL180209 IMA
9 STAR WARS: DARTH VADER VOLUME 3: BURNING SEAS TP $19.99 JUN180982 MAR
10 ACTION COMICS #1000: THE DELUXE EDITION HC $19.99 JUN180558 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 9 TP (MR) $14.99 JUL180297 IMA
2 THE WALKING DEAD VOL. 30: NEW WORLD ORDER TP (MR) $16.99 JUL180335 IMA
3 MONSTRESS VOLUME 3 TP (MR) $16.99 JUL180261-M IMA
4 BATMAN BY JEPH LOEB AND TIM SALE OMNIBUS HC $125.00 MAR180338 DC
5 SPIDER-MAN VS. VENOM OMNIBUS HC $125.00 MAR180976 MAR
6 ABSOLUTE BATMAN: THE KILLING JOKE HC $49.99 JAN180393 DC
7 EARTH X TRILOGY OMNIBUS ALPHA HC $125.00 MAR180975 MAR
8 BATMAN/CATWOMAN: THE WEDDING ALBUM HC $17.99 JUN180572 DC
9 DARK KNIGHT III: THE MASTER RACE TP $24.99 JUN180575 DC
10 MARVEL MASTERWORKS: KILLRAVEN VOLUME 1 HC $100.00 MAR180981-M MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERLORD LIGHT NOVEL VOLUME 8 HC $20.00 JUL182378 YEN
2 DISNEY/PIXAR: THE INCREDIBLES LIITLE GOLDEN BOOK $4.99 JUL181942 GOL
3 BLACK PANTHER: WARRIORS OF WAKANDA LITTLE GOLDEN BOOK $4.99 JUL181940 GOL
4 JIM HENSON’S LABYRINTH: SHORTCUTS HC $24.99 MAY181211 BOO
5 GRIMM FAIRY TALES ADULT COLORING BOOK 1 $12.99 OCT151871 ZEN
6 DC SUPER FRIENDS: AQUAMAN LITTLE GOLDEN BOOK HC $4.99 JUL181941 GOL
7 OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC $29.95 APR181580-M GEM
8 GRIMM FAIRY TALES ADULT COLORING BOOK” THE LITTLE MERMAID $12.99 JUN182128 ZEN
9 DOG MAN VOLUME 5: LORD OF THE FLEAS GN $9.99 JUN181814 GRA
10 THE SORCERER’S APPRENTICE LITTLE GOLDEN BOOK $4.99 JUL181943 GOL

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL GALLERY: AVENGERS INFINITY WAR: THANOS PVC FIGURE APR182161 DST
2 MARVEL GALLERY: AVENGERS INFINITY WAR: CAPTAIN AMERICA PVC FIGURE APR182158 DST
3 DEADPOOL LEGENDS 6-INCH ACTION FIGURES JUL178752 HAS
4 MARVEL SELECT: BEAST COMIC ACTION FIGURE MAR182431 DST
5 AVENGERS LEGENDS GEAR: INFINITY GAUNTLET JUL178729 HAS
6 DC TV THE FLASH SEASON 3 ACTION FIGURE AUG170365 DC
7 FINAL FANTASY: BAHAMUT CREATURES BRING ARTS FIGURE DEC178373 SQU
8 DC CORE: BATMAN PVC STATUE MAR180390 DC
9 DC DESIGNER SERIES: THE JOKER BY BRIAN BOLLAND MINI STATUE MAR180389 DC
10 MARVEL PREMIERE: VENOM STATUE JUL172797 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 CREATURE CODEX HC JUL183073 PAI
2 STARFINDER RPG: ARMORY HC MAY182931 PAI
3 PATHFINDER FLIP-MAT: BASIC TERRAIN MULTI-PACK JUN132387 PAI
4 THE TOME OF BEASTS HC JUN168476 PAI
5 STARFINDER ADVENTURE PATH: THE AEON THRONE PART 1 JUN182907 PAI
6 PATHFINDER FLIP TILES: FOREST STARTER SET JUN182906 PAI
7 MAGIC THE GATHERING TCG: COMMANDER 2018 APR182621 ALL
8 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
9 PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI
10 MODERN AGE RPG: BASIC RULEBOOK HC MAR182714 GRE

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, News | Tagged , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for August 2018

Fantastic Four #1 Relaunch is #1 Comic
Marvel has 4 of Top 10 and is #1 Publisher in Sales and Units

Not surprisingly, relaunched #1 comics with loads of variant covers do really well in sales to comic shops.  This month it was the long awaited return of the Fantastic Four that hit #1 is sales.  Marvel is again #1 overall, beating DC my more than 12% in both dollar sales and unit sales.

Sales were down in August in both $ and units compared to July.  Comparing to August 2017, $ were up ~5% while units were down ~5% (showing that prices paid for comics have gone up, on average, in the past year).

Looking at the top Graphic Novels by $, it seems clear that younger readers are playing a part in sales, with Legends of Korra Book 3 coming in at #1 and DC Superhero Girls “Out of the Bottle” coming in at #2.  These are clearly targeted at younger readers, and this makes me somewhat hopeful) about the future, if the readers developed on these books “graduate” to other comics as they get older.

DC has very vocal fan support online and in comic shops that I frequent here in Southern California, but those loudly pro-DC fans do not seem to be outpacing the silent masses buying up Marvel comics like crazy.

DC can sell the heck out of the Batman and JLA franchises, plus events are always popular with comic shops/fans. Beyond that, their sales tend to fall off.  Marvel tends to have more strong franchises (in addition to their events also selling like hotcakes): Spider-Man, X-Men, Avengers, Star Wars, Marvel Cosmic.

It would be interesting to discuss (civilly) why Marvel consistently outsells DC in the comments section.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (September 14, 2018) — Johnny Storm’s search for Reed Richards and Sue Storm continues while Ben Grimm proposes to Alicia Masters in Dan Slott, Sara Pichelli, Simone Bianchi, Skottie Young, and Marte Gracia’s Fantastic Four #1 from Marvel Comics, the best-selling comic book of April 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was August’s top publisher with a 40.87% dollar share and a 43.12% unit share. DC Entertainment was second for the month with a 27.51% dollar share and a 31.02% unit share. Image Comics was third with an 8.90% dollar share and a 9.08% unit share. In fourth was IDW Publishing with a 4.43% dollar share and a 3.81% unit share, followed by Dark Horse Comics with a 3.05% dollar share and a 2.37% unit share, BOOM! Studios with a 2.58% dollar share and a 2.30% unit share, VIZ media with a 1.33% dollar share and a 0.54% unit share, and Dynamite Entertainment with a 1.32% dollar share and a 1.12% unit share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten. In addition to Fantastic Four #1, Garry Duggan and Mike Deodato’s Infinity Wars #1 ranked #2; Nick Spencer, Ryan Ottley and Cliff Rathburn’s Amazing Spider-Man #3 ranked #5 and Spencer, Ottley and Rathburn’s Amazing Spider-Man #4 ranked at #7.

DC Entertainment had six titles in the top ten, led by Tom King and Lee Weeks’ Batman #52 at #3, followed by King and Weeks’ Batman #53 at #4. The Sandman Universe #1, a special one-shot launching Neil Gaiman’s Sandman Universe titles written by Si Spurrier, Nalo Hopkinson, Kat Howard and Dan Watters, ranked #6 with Brian Michael Bendis, Ivan Reis and Joe Prado’s Superman #2 ranked #8. Justice League #5, by James Tynion IV, Doug Mahnke and Jaime Mendoza ranked #9, while Justice League #6 by Scott Snyder and Jorge Jimenez ranked #10.

Among the premier publishers, Image Comics’ The Walking Dead #182 was their top book at #14; IDW Publishing’s Rick and Morty vs. Dungeons & Dragons #1, a co-production with Oni Press, ranked #65; Mighty Morphin Power Rangers: Shattered Grid #1 was BOOM! Studios’ best-selling book at #94; Dark Horse Comics’ Seeds ranked #154, and Dynamite Entertainment’s top book, Project Superpowers #1, ranked #175.

Dark Horse Comics’ The Legend of Korra Volume 3: Turf Wars Part 3, continuing the fan-favorite Nickelodeon animated series, was August’s best-selling graphic novel. DC Entertainment had two titles in the top ten, led by DC Super Hero Girls: Out of the Bottle at #2. Image Comics had five titles, with East of West Volume 8 their top book at #2. Marvel Comics also had two titles in the top ten; Black Panther Book 1: A Nation Under Our Feet was their best-selling book at #4.

In August, for the second month in a row, Gemstone’s Overstreet Comic Book Price Guide Volume 48 was the month’s best-selling book. Also in the top ten, IDW Publishing’s John Byrne: X-Men Artifact Edition ranked #4.

Based on Blizzard Entertainment’s best-selling video game, Good Smile’s Overwatch: D.Va “Classic Skin” Nendoroid was August’s best-selling toy product. Diamond Select Toys had three products in the top ten: the Marvel Gallery: Taco Truck Deadpool PVC Figure ranked #3, the Pacific Rim Uprising Select Series 2 Action Figures ranked #7, and the DC Gallery: Batman The Animated Series: Harley Quinn 25th-Anniversary Deluxe PVC Figure ranked #10.

Paizo’s Starfinder RPG: Armory, a sourcebook for the space role-playing game, was August’s best-selling game product and one of the nine Paizo products in the top ten, including July’s best-selling product, the Pathfinder Playtest Rulebook, which charted at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.87%

43.12%

DC ENTERTAINMENT

27.51%

31.02%

IMAGE COMICS

8.90%

9.08%

IDW PUBLISHING

4.43%

3.81%

DARK HORSE COMICS

3.05%

2.37%

BOOM! STUDIOS

2.58%

2.30%

VIZ MEDIA

1.33%

0.54%

DYNAMITE ENTERTAINMENT

1.32%

1.12%

TITAN COMICS

0.98%

0.66%

AFTERSHOCK COMICS

0.63%

0.72%

OTHER NON-TOP 10

8.40%

5.27%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

AUGUST 2018 VS. JULY 2018

COMICS

-1.95%

-6.19%

GRAPHIC NOVELS

33.98%

28.57%

TOTAL COMICS/GN

6.88%

-3.97%

TOYS

49.89%

32.04%

AUGUST 2018 VS. AUGUST 2017

COMICS

5.04%

-5.25%

GRAPHIC NOVELS

2.91%

1.44%

TOTAL COMICS/GN

4.37%

-4.71%

TOYS

13.76%

4.26%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

1.31%

-6.80%

GRAPHIC NOVELS

-6.73%

-8.83%

TOTAL COMICS/GN

-1.10%

-6.95%

TOYS

-5.15%

-8.32%

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

45

0

131

DC ENTERTAINMENT

72

30

1

103

IMAGE COMICS

61

16

0

77

IDW PUBLISHING

39

24

0

63

DARK HORSE COMICS

23

21

0

44

BOOM! STUDIOS

27

14

0

41

TITAN COMICS

15

10

3

28

DYNAMITE ENTERTAINMENT

14

6

0

20

AFTERSHOCK COMICS

13

2

0

15

VIZ MEDIA

0

15

0

15

OTHER NON-TOP 10

114

180

31

325

TOTAL

464

363

35

862

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

BATMAN #52

$3.99

JUN180463-M DC

4

BATMAN #53

$3.99

JUN180465-M DC

5

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

6

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

7

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

8

SUPERMAN #2

$3.99

JUN180537-M DC

9

JUSTICE LEAGUE #5

$3.99

JUN180507-M DC

10

JUSTICE LEAGUE #6

$3.99

JUN180509-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

4

BATMAN #52

$3.99

JUN180463-M DC

5

PUNISHER #1

$4.99

JUN180809-M MAR

6

BATMAN #53

$3.99

JUN180465-M DC

7

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

8

INFINITY WARS #2

$4.99

JUN180799-M MAR

9

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

10

VENOM: FIRST HOST #1

$3.99

JUN180823-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF KORRA VOLUME 3 : TURF WARS PT 3 TP

$10.99

FEB180062 DAR

2

DC SUPER HERO GIRLS: OUT OF THE BOTTLE TP

$9.99

FEB180156 DC

3

EAST OF WEST VOLUME 8 TP

$16.99

JUN180144 IMA

4

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

RAT QUEENS VOL. 5: COLOSSAL MAGIC NOTHING TP (MR)

$16.99

MAY180229 IMA

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

KILL OR BE KILLED VOLUME 4 TP (MR)

$16.99

JUN180190 IMA

9

I HATE FAIRYLAND VOLUME 4 TP (MR)

$16.99

JUN180176 IMA

10

SEX CRIMINALS VOL. 5: FIVE-FINGERED DISCOUNT TP (MR)

$16.99

JUN180239 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 2 HC (MR)

$100.00

FEB180917 MAR

2

JACK KIRBY: MARVEL HEROES & MONSTERS ARTIST EDITION

$90.00

FEB180485 IDW

3

X-MEN REVOLUTION BY CHRIS CLAREMONT OMNIBUS HC

$100.00

FEB180914 MAR

4

AMAZING SPIDER-MAN EPIC COLLECTION: VENOM TP

$39.99

JUN180972 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

X-MEN: DARK PHOENIX SAGA OMNIBUS HC

$100.00

FEB180915 MAR

9

SEVEN SOLDIERS BY GRANT MORRISON OMNIBUS HC

$75.00

FEB180312 DC

10

INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580-M GEM

2

THE YEAR’S BEST SCIENCE FICTION & FANTASY 2018

$19.95

JAN188603 PRI

3

DOCTOR WHO: ONE DOCTOR TWO HEARTS HC

$9.99

DEC178057 BBC

4

JOHN BYRNE X-MEN ARTIFACT EDITION HC

$75.00

MAR180554 IDW

5

STAR WARS LITTLE GOLDEN BOOK: I AM A WOOKIE

$4.99

MAY181770 GOL

6

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

7

JIM HENSON’S THE DARK CRYSTAL ARTIST TRIBUTE HC

$24.99

FEB181211 BOO

8

BE A STAR, WONDER WOMAN BOARD BOOK

$7.99

MAY181564 CAP

9

DC SUPER HERO GIRLS: WONDER WOMAN FOR PRESIDENT

$5.99

MAY181938 RAN

10

COURAGEOUS CAPTAIN AMERICA LITTLE GOLDEN BOOK

$4.99

MAR161966 GOL

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: D.VA “CLASSIC SKIN” NENDOROID NOV178113 GOO

2

VOLTRON: HYPERPHASE VOLTRON SDCC 2018 5-PIECE GIFT SET JAN189071 PLA

3

X-MEN LEGENDS 6-INCH ACTION FIGURES JUL178804 HAS

4

MARVEL GALLERY: TACO TRUCK DEADPOOL PVC FIGURE MAR182429 DST

5

DRAGONBALL SUPER DRAGON STARS ACTION FIGURES FEB188788 BAN

6

AVENGERS INFINITY WAR MC-004: INFINITY GAUNTLET REPLICA STATUE DEC178326 BEA

7

PACIFIC RIM UPRISING SELECT SERIES 2 ACTION FIGURES JAN182369 DST

8

SW BLACK SERIES 6IN AF ASST 201803 FEB188917 HAS

9

SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK DEC178718 FUN

10

DC GALLERY BATMAN TAS 25 ANNIV HARLEY QUINN DLX PVC FIG APR172648 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

STARFINDER RPG :ARMORY HC

MAY182931 PAI

2

PATHFINDER PLAYTEST RULEBOOK SC MAY182921 PAI

3

STARFINDER RPG CORE RULEBOOK HC JUN173371 PAI

4

PATHFINDER PLAYTEST RULEBOOK HC MAY182922 PAI

5

PATHFINDER PLAYTEST RULEBOOK DELUXE HARDCOVER MAY182923 PAI

6

PATHFINDER RPG: ULTIMATE COMBAT POCKET EDITION MAY182927 PAI

7

PATHFINDER RPG: BESTIARY 5 POCKET EDITION MAY182926 PAI

8

GLOOMHAVEN 2017 EDITION MAR188530 CEP

9

PATHFINDER RPG: PLANAR ADVENTURES HC APR182573 PAI

10

PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWN MAY182924 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, News | Tagged , , , , , , , | Leave a comment

Diamond Announces Top Sales for July 2018

Batman #50 is #1 Comic, DC Places 5 in the Top 10
Loses to Marvel in Both $ and Units Shipped

Last month I guessed that DC’s “bait & switch” non-event in Batman #50, a comic with over 100 variant covers, would make that book #1 for July, and it did.  DC added on Doomsday Clock #6, Superman #1, Catwoman #1, and Batman #51 taking half of the Top 10, but all these top sellers did not allow them to close this gap with Marvel, who beat them by over 7% in both unit and dollar sales.

Some will argue that Marvel won, at least in part, by outshipping DC, with Marvel at 126 items to DC’s 97.  The thing is, shipping more items does not tell the whole story, since a lot of those extra items are low-sellers.  The battle between the Big Two is really fought and won at the top of the sales charts.  On the Top 500 for June (this list is not out for July yet, but June tells a similar story), we see that DC had 7 items selling below position 350 on the list, while Marvel had a whopping 37 items in positions 350-500.  And the sales at position 350 are less than 300 units!  This makes a strong case, in my mind, that Marvel outshipping DC by 30 items that sold in aggregate less than 9,000 units is not a significant factor in losing by 7% in a market consisting of more than 2 million units shipped.

Marvel vs. DC vying for the fickle attention of their fanbase has also been extracting a lot of money from the wallets of those fans.  Image’s The Walking Dead, their usual top seller and often the only indie book to break into the Top 10 only rose to position 17 in July.  IDW, the 4th ranked Publisher topped out at position #116 withThe League of Extraordinary Gentlemen: The Tempest #1.   Marvel & DC consumed 75% of the market in July, whereas they had been as low as 2/3rds of the market in recent memory.

While comics are not all about super-heroes, it’s certainly understandable why a casual observer might make that assumption if they purely look at movies/TV/toys/games and the cherry on top, comic shops themselves.  These are typically dominated by supers whose popularity is undeniable.  It’s similar to the way that the general public displays a strong preference at the box office for the blockbuster films with big stars over independent/arthouse films.   Flashy entertainment is more popular whatever the delivery mechanism.  Personally, I love to see blockbuster movies, I rarely miss one, but I also see lots of smaller indie movies.  The same way I read lots of indie comics.  and people reading this may fall on one side or the other of this.  There’s nothing wrong with liking what you like, but understanding the patterns of public behavior in consuming entertainment helps understand why the comics sales in comic shops often breaks down in terms of Marvel & DC.

DC certainly has a dedicated fan-base, but it is unclear if many of those fans are not also buying their fair share of Marvel super-hero comics.  DC keeps trying, they have hired away top Marvel talent, recruited rising indie stars, they’re doing events featuring fan favorite creators, they ship popular books more than once a month, have multiple covers to choose from on popular books, have eliminated the $2.99 price in favor of $3.99, and in October will be putting out a bunch of foil enhanced covers.  All of these follow Marvel’s “extracting dollars from the fans” playbook, but short of the biggest of splashes (e.g. line-wide relaunches like New 52 and Rebirth) they just cannot seem to topple Marvel from the top of the sales charts.

I love reading the stories, but am also fascinated by watching this drama unfold each month as I watch the sales numbers roll by!

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (August 10, 2018) — Batman and Catwoman face their wedding day and make decisions about their future in Tom King and Mikel Janin’s Batman #50 from DC Entertainment, the best-selling comic book of July 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was July’s top publisher with a 39.07% dollar share and a 41.05% unit share. DC Entertainment was second for the month with a 31.62% dollar share and a 33.82% unit share. Image Comics was third with an 8.52% dollar share and an 8.87% unit share. In fourth was IDW Publishing with a 4.52% dollar share and a 3.95% unit share, followed by Dark Horse Comics with a 2.82% dollar share and a 1.91% unit share, BOOM! Studios with a 1.89% dollar share and a 1.74% unit share, and Dynamite Entertainment with a 1.74% dollar share and a 2.07% unit share.

dollar-shareunit-share

DC Entertainment had five titles in July’s top ten. In addition to Batman #50 atop the charts, Geoff Johns and Gary Frank’s Doomsday Clock #6 ranked #4; Brian Michael Bendis, Ivan Reis, and Joe Prado’s Superman #1 ranked #5; Joëlle Jones’ Catwoman #1 ranked #6; and King and Lee Weeks’ Batman #51 at #8. Marvel Comics also had five titles in the top ten: Nick Spencer and Ryan Ottley’s Amazing Spider-Man #1 ranked #2; Ta-Nehisi Coates, Leinil Francis Yu, and Gerry Alanguilan’s Captain America #1 ranked #3; Spencer and Ottley’s Amazing Spider-Man #2 ranked #7; Mariko Tamaki and Juann Cabal’s X-23 #1 ranked #9; and Donny Cates and Dylan Burnett’s Cosmic Ghost Rider #1 at #10. Among the premier publishers, Image Comics’ The Walking Dead #181 was their top book at #17, Dynamite Entertainment’s Elvira, Mistress of the Dark #1 ranked #89, BOOM! Studios’ Mighty Morphin Power Rangers #29 ranked #113, IDW Publishing’s The League of Extraordinary Gentlemen: The Tempest #1 ranked #116, and Dark Horse Comics’ Neil Gaiman’s American Gods: My Ainsel #5 ranked #147.

Tom King and Mikel Janin’s Batman Volume 5: Bride or Burglar from DC Entertainment was July’s best-selling graphic novel. Marvel Comics had seven titles in the top ten, with Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet as their top book at #3. VIZ Media had two titles in the top ten, led by One-Punch Man Volume 14 at #6.

Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 48 was July’s best-selling book product; the softcover edition ranked #1 for the month, and the hardcover edition ranked #2.

Based on Blizzard Entertainment’s best-selling video game Overwatch, Good Smile’s Overwatch: Genji “Classic Skin” Nendoroid Figure was July’s best-selling toy product. Diamond Select Toys had five products in the top ten, led by the Marvel Select: Thanos Action Figure at #3. DC Collectibles also had one product in the top ten, the DC Comics Bombshells: Wonder Woman Deluxe Statue at #10.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 39.07% 41.05%
DC ENTERTAINMENT 31.62% 33.82%
IMAGE COMICS 8.52% 8.87%
IDW PUBLISHING 4.52% 3.95%
DARK HORSE COMICS 2.82% 1.91%
BOOM! STUDIOS 1.89% 1.74%
DYNAMITE ENTERTAINMENT 1.74% 2.07%
VIZ MEDIA 1.20% 0.46%
TITAN COMICS 0.69% 0.47%
ARCHIE COMICS 0.64% 0.60%
OTHER NON-TOP 10 7.29% 5.05%

COMPARATIVE SALES STATISTICS

DOLLARS UNITS

JULY 2018 VS. JUNE 2018

COMICS 14.18% 7.84%
GRAPHIC NOVELS -13.07% -9.36%
TOTAL COMICS/GN 6.01% 6.55%
TOYS 16.78% -0.28%

JULY 2018 VS. JULY 2017

COMICS 17.37% 10.40%
GRAPHIC NOVELS -9.11% -4.96%
TOTAL COMICS/GN 9.53% 9.27%
TOYS 15.77% 4.94%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS 0.76% -7.02%
GRAPHIC NOVELS -8.26% -10.42%
TOTAL COMICS/GN -1.93% -7.28%
TOYS -8.63% -10.45%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 89 37

0

126
DC ENTERTAINMENT 63 34

0

97
IDW PUBLISHING 56 19

1

76
IMAGE COMICS 59 14

0

73
DARK HORSE COMICS 21 19

0

40
BOOM! STUDIOS 24 9

0

33
DYNAMITE ENTERTAINMENT 16 8

0

24
VIZ MEDIA 0 22

0

22
TITAN COMICS 10 3

4

17
ARCHIE COMICS 10 3

0

13
OTHER NON-TOP 10 130 153

7

290
TOTAL 478 321

12

811

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #50 $4.99 MAY180450-M DC
2 AMAZING SPIDER-MAN #1 $5.99 MAY180784-M MAR
3 CAPTAIN AMERICA #1 $4.99 MAY180773-M MAR
4 DOOMSDAY CLOCK #6 $4.99 MAY180471-M DC
5 SUPERMAN #1 $3.99 MAY180460-M DC
6 CATWOMAN #1 $3.99 MAY180456-M DC
7 AMAZING SPIDER-MAN #2 $3.99 MAY180793-M MAR
8 BATMAN #51 $3.99 MAY180454-M DC
9 X-23 #1 $4.99 MAY180808-M MAR
10 COSMIC GHOST RIDER #1 $3.99 MAY180803-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #50 $4.99 MAY180450-M DC
2 AMAZING SPIDER-MAN #1 $5.99 MAY180784-M MAR
3 CAPTAIN AMERICA #1 $4.99 MAY180773-M MAR
4 DOOMSDAY CLOCK #6 $4.99 MAY180471-M DC
5 SUPERMAN #1 $3.99 MAY180460-M DC
6 AMAZING SPIDER-MAN #2 $3.99 MAY180793-M MAR
7 X-23 #1 $4.99 MAY180808-M MAR
8 CATWOMAN #1 $3.99 MAY180456-M DC
9 BATMAN #51 $3.99 MAY180454-M DC
10 COSMIC GHOST RIDER #1 $3.99 MAY180803-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN VOL. 6: BRIDE OR BURGLAR TP $16.99 APR180261 DC
2 THE INFINITY GAUNTLET TP $24.99 JUL110745 MAR
3 VENOMIZED TP $17.99 MAY180963 MAR
4 STAR WARS: DOCTOR APHRA VOL. 3: REMASTERED TP $17.99 APR180857 MAR
5 MARVEL TWO-IN-ONE VOL. 1: FATE OF THE FOUR TP $17.99 APR180864 MAR
6 ONE-PUNCH MAN VOLUME 14 GN $9.99 MAY182170 VIZ
7 DRAGON BALL SUPER VOLUME 3 GN $9.99 MAY182168 VIZ
8 MS. MARVEL VOL. 9: TEENAGE WASTELAND TP $17.99 APR180868 MAR
9 WOLVERINE: OLD MAN LOGAN VOL. 7: SCARLET SAMURAI TP $15.99 APR180870 MAR
10 ROCKET RACCOON AND GROOT COMPLETE COLLECTION TP $29.99 JAN130790 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AVENGERS BY JONATHAN HICKMAN OMNIBUS VOL. 2 HC $125.00 JAN181031 MAR
2 BATMAN BY GRANT MORRISON OMNIBUS VOL. 1 HC $75.00 FEB180294 DC
3 EX MACHINA: THE COMPLETE SERIES OMNIBUS HC (MR) $150.00 DEC170409 DC
4 BATMAN VOL. 6: BRIDE OR BURGLAR TP $16.99 APR180261 DC
5 DOCTOR STRANGE SORCERER SUPREME OMNIBUS VOLUME 2 HC $125.00 JAN181033 MAR
6 MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 10 HC $75.00 JAN181035-M MAR
7 THE INFINITY GAUNTLET TP $24.99 JUL110745 MAR
8 DOCTOR STRANGE: DAMNATION TP $34.99 APR180860 MAR
9 THE FLASH: THE SILVER AGE OMNIBUS VOLUME 3 HC $99.99 JAN180398 DC
10 THE PRISONER BY KIRBY & KANE ARTIST EDITION HC $79.99 FEB181804 TTN

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 SC $29.95 APR181580-M GEM
2 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 HC $35.00 APR181581-M GEM
3 LULU IS A RHINOCEROS $16.99 FEB188267 WIC
4 DOCTOR WHO: POSTCARDS FROM TIME & SPACE SET $17.99 MAR121365 PEN
5 DOCTOR WHO: BORROWED TIME MMPB $9.99 MAR188210 PEN
6 LITTLE GOLDEN BOOK: AVENGERS: THREAT OF THANOS HC $4.99 MAY181767 RAN
7 DOCTOR WHO: ESSENTIAL GUIDE REVISED EDITION $20.00 NOV158048 PEN
8 PROMISE OF SPACE AND OTHER STORIES SC $15.95 FEB178336 PRI
9 DOCTOR WHO: THE PIRATE PLANET HC $19.99 DEC162187 PEN
10 BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL 48 $47.50 APR181584 GEM

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: GENJI “CLASSIC SKIN” NENDOROID SEP178585 GOO
2 OVERWATCH: HANZO “CLASSIC SKIN” NENDOROID SEP178586 GOO
3 MARVEL SELECT: THANOS ACTION FIGURE MAY052331 DST
4 AVENGERS LEGENDS 6-INCH ACTION FIGURES JUL178726 HAS
5 POP! MARVEL: TELEPORTING LOCKJAW & BLACK BOLT SDCC 2018 EXCLUSIVE VINYL FIGURE 2-PACK DEC178718 FUN
6 MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK ACTION FIGURE JUL172803 DST
7 MARVEL PREMIER: DEADPOOL STATUE OCT172362 DST
8 MARVEL PREMIER: CABLE STATUE DEC172279 DST
9 MARVEL GALLERY: WHITE PHOENIX SDCC 2018 EXCLUSIVE PVC FIGURE JAN188826 DST
10 DC COMICS BOMBSHELLS: WONDER WOMAN DELUXE STATUE DEC170425 DC

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 PATHFINDER PLAYTEST RULEBOOK HC MAY182922 PAI
2 PATHFINDER PLAYTEST RULEBOOK SC MAY182921 PAI
3 CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC JUN173357 GRE
4 PATHFINDER RPG: PLANAR ADVENTURES HC APR182573 PAI
5 PATHFINDER PLAYTEST: RULEBOOK DELUXE HC MAY182923 PAI
6 DC HEROCLIX: BATMAN THE ANIMATED SERIES BOOSTER BRICK DEC178215 NEC
7 PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWN MAY182924 PAI
8 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
9 PATHFINDER PLAYTEST: FLIP-MAT MULTI-PACK MAY182925 PAI
10 PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

 How does Diamond calculate the charts? It all starts at the comic book shop

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for June 2018

DC has #1 Comic, Top 3 Collected Editions
Still Loses to Marvel in Both $ and Units Shipped

DC took top honors in both the single issue and collected edition categories, but still lost to Marvel by ~8% in $ sales and ~7% in units shipped.  This has got to be really irritating to the management at DC.  Perhaps this is why they are raising prices on top selling books from $2.99 to $3.99 starting in July and also chose to pull their bait-and-switch marketing campaign for Batman #50 that will certainly make that book #1 for July, and may have sold well enough on its own to close this gap with Marvel.  We’ll find out next month.

Scott Snyder & Jim Cheung’s new Justice League series took the top spot with issue #1 and slot #10 with issue #2.  As always, Batman grabbed 2 solid spots on the Top 10 with issues 48 and 49 taking spots 6 and 5, respectively.  You have got to respect the power of Tom King and Batman, 2 issues a month have consistently sold in the top 10 without being new #1 issues.  June is the last month DC’s $ sales will be hampered by this top selling book bringing in only $2.99 an issue.  In July #50 will be $4.99 and the title moves to its new prince of $3.99 per issue with July’s #51.

Marvel took 5 spots on the Top 10, led by Tony Stark Iron Man #1 at spot 3 and Amazing Spider-Man #801 at spot 4.  What may be surprising to some is Image Comics The Magic Order #1 coming in as the #2 comic for June.  This comic is the first from Mark Millar’s Netflix Comics line (some may recall that Netflix acquired MillarWorld last year).  The issue was also hyped as having no second printings, but does have returnability, so orders were likely increased and the reported sales numbers have been adjusted by Diamond to take the returnability into account…  Typically these numbers are adjusted by Diamond in upcoming months as actual returns are taken into account.  The year-end sales data for The Magic Order #1 should be closer to the actual copies that ended up staying with shops and fans.  There is also an article on BleedingCool about the extra discounts offered to retailers and a sizable order of the book by ReedPop that account for this book placing #2 in units but missing the top 10 altogether in $ invoiced.

DC’s popular Dark Nights Metal event dominated the collected edition chart taking the top 3 spots on units shipped and 3 of the top 4 on $ invoiced.  Positive word of mouth from fans about the comic series has undoubtedly led to people jumping on and grabbing the series in collected format.

DC Fans are a force to be reckoned with… as DC moves prices more in line with what Marvel charges we should start to see the sales statistics more closely matching fan consumption of product.  In the medium to long term it will be interesting to see the effect that bi-weekly $3.99 comics have on DC fans.  Will they buy fewer DC comics, drop comics from other publishers to make up the increased cost, or something else entirely?

 

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (July 6, 2018) — A new era for the Justice League dawns as the Legion of Doom reforms in Scott Snyder and Jim Cheung’s Justice League #1 from DC Entertainment, the best-selling comic book of June 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was June’s top publisher with a 38.42% dollar share and a 40.98% unit share. DC Entertainment was second for the month with a 30.54% dollar share and a 33.73% unit share. Image Comics was third with a 10.46% dollar share and an 11.48% unit share. In fourth was Dark Horse Comics with a 3.23% dollar share and a 2.30% unit share, followed by IDW Publishing with a 2.46% dollar share and a 1.66% unit share, Dynamite Entertainment with a 2.10% dollar share and a 1.51% unit share, and BOOM! Studios with a 1.62% dollar share and a 1.76% unit share.

dollar-shareunit-share

Marvel Comics had five titles in the top ten, led by Dan Slott and Valerio Schiti’s Tony Stark: Iron Man #1 at #3; followed by Slott’s final issue of his Spider-Man run, Amazing Spider-Man #801 at #4; Skottie Young and Nic Klein’s Deadpool #1 at #7, Jason Aaron and Michael del Mundo’s Thor #1 at #8, and Marc Guggenheim and David Marquez’s X-Men Gold #30, featuring the wedding of Rogue and Gambit, at #9. In addition to Justice League #1, DC Entertainment had four titles in the top ten including Tom King and Mikel Janin’s Batman #49 at #5, King and Janin’s Batman #48 at #6, and Snyder and Cheung’s Justice League #2 at #10. Rounding out the top ten, Mark Millar and Olivier Coipel’s The Magic Order #1 from Image Comics ranked #2. Also from the premier publishers, their top books for the June are BOOM! Studios’ Mighty Morphin Power Rangers Anniversary Special #1 at #116, Dark Horse Comics’ Neil Gaiman’s America Gods: My Ainsel #4 ranked #148, IDW Publishing’s Sonic the Hedgehog #6 at #156, and Dynamite Entertainment’s Charlie’s Angels #1 at #183.

Collecting DC Entertainment’s best-selling event, the Dark Nights: Metal Deluxe Edition hardcover was June’s best-selling graphic novel. Also from DC Entertainment among the top ten, Dark Nights Metal: Dark Nights Rising, a collection of the tie-in one-shots, ranked #2; Dark Nights Metal: The Resistance, ranked #3; The Flash Volume 6: A Cold Day in Hell ranked #8; Batman: Detective Comics Volume 6: Fall of the Batmen ranked #9; and Super Sons of Tomorrow ranked #10. Marvel Comics had two titles in the top ten: Thanos Wins ranked #4, and Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet ranked #5. Jason Aaron and Jason Latour’s Southern Bastards Volume 4: Gut Check from Image Comics ranked #6. Dark Horse Comics’ Neil Gaiman’s A Study in Emerald, with art by Rafael Albuquerque, ranked #7.

Documenting the world of Hyrule, Dark Horse Comics’ Legend of Zelda Encyclopedia was June’s best-selling book, and the deluxe edition of the book ranked #2. Marvel Press had three titles in the top ten, led by Marvel Super-Hero Adventures: Buggin’ Out at #3. BOOM! Studios’ Planet of the Apes Adult Coloring Book ranked #9.

The Mezco Toys’ One:12 Collective: Marvel Comics: Spider-Man “Black Costume” Action Figure, a PREVIEWS Exclusive, was June’s best-selling toy. Diamond Select Toys had five products in the top ten: the Marvel Select: Black Panther Movie Action Figure at #2, the Marvel Gallery: Black Panther Movie PVC Figure at #3, the Marvel Select: Deadpool Action Figure at #5, the Marvel Gallery: Black Panther Movie: Killmonger PVC Figure at #9, and the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure at #10. DC Collectibles charted one product, the Harley Quinn: Red White & Black Statue by Jae Lee at #8.

Dynamite Entertainment’s Reanimator: The Board Game was June’s best-selling game. Also in the top ten, BOOM! Studios’ Mouse Guard Roleplaying Game Boxed Set (2nd Edition) ranked #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

38.42%

40.98%

DC ENTERTAINMENT

30.54%

33.73%

IMAGE COMICS

10.46%

11.48%

DARK HORSE COMICS

3.23%

2.10%

IDW PUBLISHING

2.46%

1.66%

DYNAMITE ENTERTAINMENT

2.10%

1.51%

BOOM! STUDIOS

1.62%

1.76%

VIZ MEDIA

1.18%

0.43%

ONI PRESS INC.

1.09%

0.83%

TITAN COMICS

0.87%

0.68%

OTHER NON-TOP 10

8.03%

4.84%

  COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JUNE 2018 VS. MAY 2018

COMICS

-16.71%

-6.22%

GRAPHIC NOVELS

-7.44%

-8.41%

TOTAL COMICS/GN

-14.13%

-6.39%

TOYS

1.03%

4.22%

JUNE 2018 VS. JUNE 2017

COMICS

-11.14%

-8.93%

GRAPHIC NOVELS

-2.15%

-14.24%

TOTAL COMICS/GN

-8.62%

-9.35%

TOYS

-11.53%

17.66%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

-1.84%

-9.65%

GRAPHIC NOVELS

-8.12%

-11.22%

TOTAL COMICS/GN

-3.72%

-9.77%

TOYS

-11.98%

-12.70%

SECOND QUARTER 2018 VS. FIRST QUARTER 2018

COMICS

19.97%

12.84%

GRAPHIC NOVELS

19.01%

19.68%

TOTAL COMICS/GN

19.70%

13.34%

TOYS

-16.97%

-7.55%

SECOND QUARTER 2018 VS. SECOND QUARTER 2017

COMICS

3.01%

-4.85%

GRAPHIC NOVELS

-3.41%

-10.32%

TOTAL COMICS/GN

1.10%

-5.28%

TOYS

-14.46%

-13.05%

 NEW TITLES SHIPPED

PUBLISHER

COMICS

SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES

SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

87

33

0

120

DC ENTERTAINMENT

73

31

1

105

IMAGE COMICS

60

15

0

75

IDW PUBLISHING

19

18

0

37

DARK HORSE COMICS

20

15

0

35

BOOM! STUDIOS

23

10

0

33

DYNAMITE ENTERTAINMENT

18

7

0

25

TITAN COMICS

17

5

1

23

VIZ MEDIA

0

20

0

20

ONI PRESS

7

10

0

17

OTHER NON-TOP 10

113

176

19

308

TOTAL

437

340

21

798

 TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

THE MAGIC ORDER #1 [*] (MR)

$3.99

APR180455-M IMA

3

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

4

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

5

BATMAN #49

$2.99

APR180171-M DC

6

BATMAN #48

$2.99

APR180169-M DC

7

DEADPOOL #1

$4.99

APR180698-M MAR

8

THOR #1

$5.99

APR180649-M MAR

9

X-MEN GOLD #30

$4.99

APR180810-M MAR

10

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

 TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

3

DEADPOOL #1

$4.99

APR180698-M MAR

4

THOR #1

$5.99

APR180649-M MAR

5

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

6

X-MEN GOLD #30

$4.99

APR180810-M MAR

7

THE IMMORTAL HULK #1

$4.99

APR180691-M MAR

8

BATMAN #49

$2.99

APR180171-M DC

9

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

10

VENOM #2

$3.99

APR180768-M MAR

 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

4

THANOS WINS TP

$19.99

APR180867-M MAR

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

SOUTHERN BASTARDS VOL. 4: GUT CHECK TP (MR)

$16.99

NOV170835 IMA

7

NEIL GAIMAN: A STUDY IN EMERALD HC

$17.99

FEB180021 DAR

8

THE FLASH VOL. 6: A COLD DAY IN HELL TP

$16.99

MAR180343 DC

9

BATMAN: DETECTIVE COMICS VOL. 6 FALL OF THE BATMEN TP

$19.99

MAR180334 DC

10

SUPER SONS OF TOMORROW TP

$14.99

MAR180354 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

INFINITE CRISIS OMNIBUS HC

$150.00

JAN180406 DC

4

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

MILES MORALES: ULTIMATE SPIDER-MAN OMNIBUS HC

$125.00

DEC170940 MAR

7

THANOS WINS CATES TP

$19.99

APR180867-M MAR

8

WONDER WOMAN BY GEORGE PEREZ OMNIBUS VOL. 3 HC

$99.99

DEC170399 DC

9

RUNAWAYS BY BRIAN K VAUGHAN & ADRIAN ALPHONA OMNIBUS HC

$125.00

DEC170944 MAR

10

ABSOLUTE SANDMAN OVERTURE HC (MR)

$125.00

NOV170387 DC

 TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF ZELDA ENCYCLOPEDIA HC

$39.99

DEC170068 DAR

2

LEGEND OF ZELDA ENCYCLOPEDIA DELUXE EDITION HC

$79.99

DEC170073 DAR

3

MARVEL SUPERHERO ADVENTURES: BUGGIN OUT SC

$4.99

APR181653 MAR

4

THE SHADOW VOLUME 130 SC

$14.95

MAR182184 SAN

5

THE ILLUSTRATED CALL OF CTHULHU HC

$24.95

MAR181669 FLE

6

HELLBOY: INTO THE SILENT SEA STUDIO EDITION

$50.00

MAR181670 FLE

7

WORLD OF READING: MEET ANT-MAN AND THE WASP SC

$4.99

APR181654 MAR

8

NOCTURNALS ANNIVERSARY ART BOOK SC

$14.99

APR181597 HER

9

PLANET OF THE APES ADULT COLORING BOOK SC

$16.99

FEB181205 BOO

10

GROW UP ANT-MAN HC

$12.99

APR181652 MAR

 TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL SPIDER-MAN “BLACK COSTUME” FIGURE FEB178708 MEZ

2

MARVEL SELECT: BLACK PANTHER MOVIE ACTION FIGURE SEP172486 DST

3

MARVEL GALLERY: BLACK PANTHER MOVIE PVC FIGURE DEC172278 DST

4

HARLEY QUINN: “WAITING FOR MY J MAN” STATUE DEC168559 MON

5

MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST

6

DC COMICS REBIRTH: BATMAN ARTFX+ STATUE NOV172822 KOT

7

POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE DEC178162 FUN

8

HARLEY QUINN: RED WHITE & BLACK STATUE BY JAE LEE NOV170395 DC

9

MARVEL GALLERY: BLACK PANTHER MOVIE: KILLMONGER PVC FIGURE JAN182376 DST

10

MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK ACTION FIGURE JUL172803 DST

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

REANIMATOR COLLECTIBLE BOARD GAME DEC171511 DE

2

STRANGER THINGS: EGGO CARD GAME NOV178197 HAS

3

MAGIC THE GATHERING TCG: BATTLEBOND APR182619 WIZ

4

YU-GI-OH! TCG: FLAMES OF DESTRUCTION SPECIAL EDITION APR182566 KON

5

YU-GI-OH! TCG: FLAMES OF DESTRUCTION BOOSTER PACKS MAR182721 KON

6

RICK AND MORTY: TOTAL RICKALL CARD GAME APR188202 PSI

7

MUNCHKIN CCG: DESOLATION OF BLARG BOOSTER PACKS FEB182814 PSI

8

DEADPOOL MONOPOLY

JUL178753 HAS

9

MOUSE GUARD ROLEPLAYING GAME HC BOXED SET (2ND EDITION)

FEB151158 BOO

10

YU-GI-OH! TCG: DARK SAVIORS BOOSTER PACKS

APR182565 KON

 How does Diamond calculate the charts? It all starts at the comic book shop

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for May 2018

$9.99 Amazing Spider-Man #800 is #1 Comic for May
Leads Marvel to an ~17% $-Share Win Over DC

The unit sales total for the “Big Two” were very close in May, Marvel beat DC by less than 0.5% even though Marvel shipped ~30% more items (134 for Marvel, 104 for DC).   These items broke down as 92 Marvel comics vs. 74 from DC and 42 Marvel collected editions  vs. 30 from DC.    Even though they were close to even in units sold, Marvel clobbered DC in Dollar sales with 42.64% vs. DC’s 25.71%.  Comic shops ordering Marvel books (and hopefully the fans buying from the shops) do not seem shy about buying thick $9.99 comics like May’s Amazing Spider-Man #800 that came in as the #1 comic in BOTH units shipped and dollars invoiced.  Similarly, the comics in positions #2, 3, 4, and 5 in both units shipped and dollars invoiced were all $4.99, 3 of the 4 from Marvel.  High cover prices do not keep the books away from the top of the sales chart, so expect to see more books with these price tags in your future.

Brian Michael Bendis’ Man of Steel #1 came in at slot 9 on the Top 10, but since it is returnable by retailers, the quantity reported has been reduced to account for that returnability.  This pushed it lower on the chart than the actual number of copies shipped to comic shops would have otherwise dictated.  Typically these numbers are adjusted by Diamond in upcoming months as actual returns are taken into account.  The year-end sales data for Man of Steel #1 should be closer to the actual copies that stayed “in the wild” with shops and fans.

 

I’ve been away from this sales report for a few months, I fell off Diamond’s notification list during a transition period of their internal mail lists and was just added back on this month.  Back in January, Marvel & DC were very close to even and I asked the question “Will Marvel be able to win back a clear position of dominance?”  Looking at the dollar sales this month, I’d say the answer is “Yes.”  Comics are a business and being dominant in the $ share of the market is called “Winning”.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (June 15, 2018) —Peter Parker and his allies battle Norman Osborn and the Carnage symbiote in Dan Slott, Stuart Immonen, and an all-star roster of artists’ Amazing Spider-Man #800, an oversized landmark issue from Marvel Comics and the best-selling comic book of May 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was May’s top publisher with a 42.64% dollar share and a 38.35% unit share. DC Entertainment was second for the month with a 25.71% dollar share and a 37.87% unit share. Image Comics was third with a 10.83% dollar share and a 9.67% unit share. In fourth was IDW Publishing with a 3.65% dollar share and a 3.07% unit share, followed by Dark Horse Comics with a 2.54% dollar share and a 1.63% unit share, BOOM! Studios with a 1.96% dollar share and a 1.58% unit share, and Dynamite Entertainment with a 1.64% dollar share and a 1.30% unit share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten. In addition to Amazing Spider-Man #800, Donny Cates and Ryan Stegman’s Venom #1 ranked #2, Jason Aaron and Ed McGuinness’ Avengers #1 ranked #4, and Ta-Nehisi Coates and Daniel Acuña’s Black Panther #1 ranked #5. DC Entertainment had five titles in the top ten: Geoff Johns and Gary Frank’s Doomsday Clock #5 ranked #3; Tom King and Tony S. Daniel’s Batman #47 ranked 6; King and Daniel’s Batman #46 ranked #7; Scott Snyder, James Tynion IV, Joshua Williamson, and Francis Manapul’s Justice League: No Justice #1 ranked #8; and Brian Michael Bendis, Ivan Reis, and Jason Fabok’s The Man of Steel #1 ranked #9. Also in the top ten, Robert Kirkman’s The Walking Dead #179 ranked #10. Among the premier publishers, BOOM! Studios’ Mighty Morphin Power Rangers #27 was their top book at #133, Frank Miller’s Xerxes: The Fall of the House of Darius and the Rise of Alexander #2 was Dark Horse’s top book at #129, Dynamite Entertainment’s Red Sonja/Tarzan #1 ranked #142, and IDW Publishing’s TMNT: Urban Legends #1 ranked #159.

The misadventures of two rebels during the Galactic Civil War are recounted in Kevin Rubio and Lucas Marangon’s Star Wars: Tag & Bink Were Here from Marvel Comics, the best-selling graphic novel of May. Marvel had five titles in the top ten including Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet at #2, Amazing Spider-Man/Venom: Venom, Inc. at #7; and, tied at #10, Black Panther: Long Live the King and Infinity War. Image Comics had three titles in the top ten: Where We Live: A Benefit for the Survivors in Las Vegas ranked #3, Snotgirl Volume 2: California Screaming ranked #3, and Black Magick Volume 2: Awakening II ranked #9. DC Entertainment had two titles in the top ten: Dark Days: The Road to Metal ranked #5 and Wonder Woman Volume 5: Heart of the Amazon ranked #6. Also in the top ten, Dark Horse Comics’ Hellboy Omnibus Volume 1: Seed of Destruction ranked #8.

Zenescope Entertainment’s Grimm Fairy Tales Adult Coloring Book Volume 2 was May’s best-selling book. Also in the top ten, Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of stories and background details on the popular video game from Blizzard Entertainment, returned to the top ten at #7.

A PREVIEWS Exclusive variant of the first figure in Mezco’s trio of One:12 Collective figures that interpret different eras of Batman’s career, the One:12 Collective: DC Comics: Ascending Knight “Blue” Action Figure, was May’s best-selling toy product. DC Collectibles had three products in the top ten: the DC Designer Series: Metal Batman by Greg Capullo Statue at #2, the Batman vs. The Joker: Laff-Co Battle Statue at #8, and the DC Rebirth: Justice League Action Figure 7-Pack at #9. Funko had two PREVIEWS exclusive POP! vinyl figures in the top ten: the POP! Rick and Morty: Pickle Rick “No Limbs” Vinyl Figure ranked #3, and the POP! Heroes: DC Death Vinyl Figure, based on Neil Gaiman’s character from The Sandman, ranked #4. Diamond Select Toys’ Marvel Gallery: X-23 PVC Statue ranked #6. Also in the top ten, McFarlane Toys’ Stranger Things: Demogorgon Deluxe Action Figure ranked #10.

Taking the HeroClix game to the depths of space, WizKids/NECA’s Marvel HeroClix: Avengers Infinity Colossal Booster Brick was May’s best-selling game product. Paizo Publishing also had a strong month in May, with eight products from the Starfinder and Pathfinder role-playing game lines among the month’s top ten products.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

42.64%

38.35%

DC ENTERTAINMENT

25.71%

37.87%

IMAGE COMICS

10.83%

9.67%

IDW PUBLISHING

3.65%

3.07%

DARK HORSE COMICS

2.54%

1.63%

BOOM! STUDIOS

1.96%

1.58%

DYNAMITE ENTERTAINMENT

1.64%

1.30%

VIZ MEDIA

1.12%

0.40%

ONI PRESS

1.03%

0.48%

VALIANT ENTERTAINMENT

0.84%

0.90%

OTHER NON-TOP 10

8.03%

4.75%

  COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MAY 2018 VS. APRIL 2018

COMICS

7.00%

2.99%

GRAPHIC NOVELS

6.94%

4.85%

TOTAL COMICS/GN

6.98%

3.13%

TOYS

4.95%

23.84%

MAY 2018 VS. MAY 2017

COMICS

6.23%

-8.63%

GRAPHIC NOVELS

-8.04%

-13.85%

TOTAL COMICS/GN

1.84%

-9.06%

TOYS

-28.63%

-30.85%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

0.22%

-9.80%

GRAPHIC NOVELS

-9.31%

-10.56%

TOTAL COMICS/GN

-2.67%

-9.85%

TOYS

-12.06%

-17.25%

 NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

92

42

0

134

DC ENTERTAINMENT

74

30

0

104

IMAGE COMICS

65

22

0

87

IDW PUBLISHING

39

24

0

63

BOOM! STUDIOS

23

12

0

35

DARK HORSE COMICS

17

16

0

33

DYNAMITE ENTERTAINMENT

20

5

0

25

VIZ MEDIA

0

22

0

22

VALIANT ENTERTAINMENT

8

3

0

11

ONI PRESS

3

2

0

5

OTHER NON-TOP 10

131

208

32

371

TOTAL

472

386

32

890

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

BATMAN #47

$2.99

MAR180256-M DC

7

BATMAN #46

$2.99

MAR180254-M DC

8

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

9

THE MAN OF STEEL #1 [*]

$3.99

APR180145 DC

10

THE WALKING DEAD #179 (MR)

$3.99

MAR180767-M IMA

Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

ACTION COMICS #1000

$7.99

FEB180142-M DC

7

DESPICABLE DEADPOOL #300

$5.99

MAR180832-M MAR

8

BATMAN: WHITE KNIGHT #8

$4.99

MAR180260-M DC

9

INVINCIBLE IRON MAN #600

$5.99

MAR180837-M MAR

10

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

4

SNOTGIRL VOL. 2: CALIFORNIA SCREAMING TP

$15.99

MAR180757 IMA

5

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

6

WONDER WOMAN VOL. 5: HEART OF THE AMAZON TP

$16.99

FEB180292 DC

7

AMAZING SPIDER-MAN/VENOM: VENOM, INC TP

$19.99

FEB180936 MAR

8

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

9

BLACK MAGICK VOL. 2: AWAKENING II TP (MR)

$16.99

MAR180642 IMA

10

BLACK PANTHER: LONG LIVE THE KING TP

$14.99

FEB180931 MAR

10

INFINITY WAR TP

$29.99

JAN062102 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

2

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 1 HC (MR)

$100.00

NOV171043 MAR

3

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

4

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

5

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

6

WOLVERINE GOES TO HELL OMNIBUS HC

$100.00

NOV171044 MAR

7

INFINITY WAR TP

$29.99

JAN062102 MAR

8

MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 3 HC

$75.00

NOV171039-M MAR

9

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

10

WEAPON X: THE RETURN OMNIBUS HC

$125.00

NOV171045 MAR

 TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 2

$12.99

APR181912 ZEN

2

OVERLORD VOL. 7 LIGHT NOVEL HC

$20.00

MAR188458 YEN

3

THE ART OF JIM STARLIN: LIFE IN WORDS & PICTURES HC

$49.99

MAR181077 AFT

4

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

5

DOCTOR WHO TARGET COLLECTION: CITY OF DEATH MMPB

$9.99

APR181367 PEN

6

THE SHADOW DOUBLE NOVEL VOLUME 129 SC

$14.95

FEB182112 SAN

7

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

8

WOLF & PARCHMENT VOL. 2 LIGHT NOVEL SC

$14.00

FEB181982 YEN

9

DEATH MARCH TO THE PARALLEL WORLD RHAPSODY VOL. 5 NOVEL SC

$14.00

MAR182083 YEN

10

NEIL GAIMAN: NORSE MYTHOLOGY SC

$15.95

DEC178273 WW

 TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: DC: ASCENDING KNIGHT BATMAN “BLUE” FIGURE JUL178556 MEZ

2

DC DESIGNER SERIES: METAL BATMAN STATUE BY CAPULLO NOV170394 DC

3

POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE DEC178162 FUN

4

POP! HEROES: DC: DEATH VINYL FIGURE DEC178161 FUN

5

OVERWATCH: GENJI 12-INCH STATUE DEC178061 BLI

6

MARVEL GALLERY: X-23 PVC STATUE NOV172443 DST

7

OVERWATCH: D.VA 20-INCH STATUE AUG178473 BLI

8

BATMAN VS. THE JOKER: LAFF-CO BATTLE STATUE OCT170396 DC

9

DC REBIRTH: JUSTICE LEAGUE ACTION FIGURE 7-PACK AUG160372 DC

10

STRANGER THINGS: DEMOGORGON DELUXE ACTION FIGURE SEP178832 TMP

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL HEROCLIX: AVENGERS INFINITY COLOSSAL BOOSTER BRICK DEC172935 NEC

2

STARFINDER RPG: PACT WORLDS HC

JAN182863

PAI

3

CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC

JUN173357

GRE

4

PATHFINDER RPG: ULTIMATE MAGIC POCKET EDITION FEB182807 PAI

5

PATHFINDER RPG: BESTIARY 4 POCKET EDITION

FEB182806

PAI

6

STARFINDER ADVENTURE PATH: DEAD SUNS PART 5 SC

FEB182808

PAI

7

PATHFINDER RPG: CORE RULEBOOK

JUN091729 PAI

8

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION

APR168770 PAI

9

STARFINDER RPG ALIEN: ARCHIVE HC

AUG173202 PAI

10

PATHFINDER RPG: BOOK OF THE DAMNED HC

JUL173377 PAI

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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