Diamond Announces Top Sales for February 2019

Fans Love an Evil Batman Even More than “Batman Classic”
Tom King Proves You Don’t need to Be a Crossover Event to be
#1

DC has given up on trying to publish as many books as Marvel. As we reported last month, this means Marvel will be the #1 Publisher every month pretty much by default by virtue of putting out more product, so it’s pointless to talk about #1 Publisher any more.

What becomes more interesting is what individual books fans are flocking to.  To some extent this remains fairly predictable as well:

  • Batman
  • Events
  • Crossovers
  • Spider-Man
  • X-Men
  • Characters/Teams that get movies

DC seems to have hit a sweet spot in fans with their “Batman Who Laughs” character (an evil Batman from the Dark Multiverse introduced in the Dark Nights: Metal event).  This could be the same fan desire that was served by Lobo back in the 90s and continues to be served by anti-heroes like Venom, Wolverine and The Punisher.  A certain very populous part of comic book fandom seem to love books featuring characters that are not “good” for lack of a better characterization.  DC is running with it.  Issue #3 of The Batman Who Laughs was the #1 book for February.  #2 was the #2 book last month, beat only by a new Captain Marvel #1, driven likely by a big push for her new movie.  Batman Who Laughs #1 was the #1 book in December.  There seems no denying it: Fans are buying LOTS of this character… I’m going to go ahead and equate that to fans loving him.  You can look at the Top 10 in the charts below… the rest of the top 10 are filled out with books that correlate to the bullet list I have up above.

HOWEVER… The Collected Edition sales model is not generally dominated by the same fan preferences that create the Top 10 of periodical comics.  While crossovers and events pop on when they are collected, historically month after month it tends to be more story driven and will often have indie books that never hit the Top 10 for individual issues.
(Note: Keep in mind that collected editions are what some people like to call “Graphic Novels” when they like to make them sound fancy and distance them from being collections of individual issues of a comic book series.  I like to reserve Graphic Novel to refer to a work of graphic fiction that was originally published in book-length form. Every item on the Top 10 is a collection of individual components originally published elsewhere.)

In February  the collection of the Tom King Mister Miracle series topped sales for units shipped.  This series has received fairly universal praise, and it’s good to see something that is neither an event nor featuring an “A-List” character hitting #1.  My supposition her is that it is #1 based on the strength of the creative team and positive word of mouth in the fan community.

A bit of an anomaly this month is the lack of indie presence on the collected edition list.  1 entry by Viz (the popular manga My Hero Academia vol 17) and one by Image (the 1st volume of the new series Man-Eaters).  Marvel has been coming on strong last month and this month (7 of 10 spots this month and 5 of 10 in January).  I’m not sure if Marvel is starting to pump out more product in an attempt to dominate here like they do in periodicals or if this is an anomaly.  I’ll be keeping an eye on the collected edition lists in months to come.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (March 15, 2019) — Infected by the Joker’s toxin, Batman faces the Grim Knight in Scott Snyder and Jock’s The Batman Who Laughs #3 from DC, the best-selling comic book of February 2019 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was February’s top publisher, leading in dollar share with 40.20% and unit share with 44.48%. DC was second, with a dollar share of 28.69% and unit share of 30.64%. Image Comics was third, with a 9.49% dollar share and a 9.30% unit share. Dark Horse Comics was fourth with a 3.25% dollar share and a 2.58% unit share, followed by Dynamite Entertainment with a 2.58% dollar share and a 2.35% unit share, then IDW Publishing with a 2.55% dollar share and a 2.20% unit share, and BOOM! Studios with a 2.38% dollar share and a 2.26% unit share.

dollar-shareunit-share

DC had five titles in the top ten, including Joshua Williamson and Guillem March’s Batman #64 at #2; Williamson and March’s Batman #65 at #3; Tom King, Mitch Gerads, and Clay Mann’s Heroes in Crisis #6 at #5; and Williamson and Rafael Sandoval’s The Flash #64 at #8. Marvel Comics also had five titles among the top ten: Donny Cates and Ryan Stegman’s Venom #11 ranked #4, Nick Spencer and Chris Bachalo’s Amazing Spider-Man #15 ranked #6, Matthew Rosenberg and Salvador Larroca’s Uncanny X-Men #12 ranked #7, Rosenberg and Larroca’s Uncanny X-Men #11 ranked #9, and Avengers: No Road Home #1 from an all-star line-up of writers and artists ranked #10. Among the premier publishers, Image Comics’ The Walking Dead #188 ranked #28, BOOM! Studios’ Buffy the Vampire Slayer #2 ranked #71, Dynamite Entertainment’s Red Sonja #1 ranked #98, Dark Horse Comics’ William Gibson’s Alien 3 #4 ranked #133, and IDW Publishing’s Sonic the Hedgehog #13 ranked #144.

Tom King and Mitch Gerads’ critically-acclaimed Mister Miracle from DC was February’s best-selling graphic novel. Marvel Comics had a strong month in February with seven titles among the top ten, led by Christos Gage and Clayton Crain’s Spider-Geddon at #2. Chelsea Cain and Kate Miemczyk’s Man-Eaters Volume 1 from Image Comics also made the top ten, ranked #7.

BBC Books’ Doctor Who: Scratchmen, an original novel by beloved Doctor Who actor Tom Baker based on his 1970s screenplay, was February’s best-selling book.

Based on the character from DC’s Dark Nights: Metal currently starring in his own mini-series, the POP! DC Comics: The Batman Who Laughs Vinyl Figure from Funko, a PREVIEWS exclusive, was the best-selling toy product of February. Diamond Select Toys’ Marvel Gallery: Squirrel Girl PVC Figure ranked #5. DC Collectibles had four products in the top ten, led by the DC Designer Series: Nightwing & Batman by Ryan Sook Statue at #6.

Based on the anime sensation, Shinobi 7’s My Hero Academia: The Card Game was February’s best-selling game product. Paizo Publishing had a strong month with four products in the top ten; the Pathfinder Pawns: Bestiary Box was their top product at #3. IDW Games had two products in the top ten, led by the Sonic the Hedgehog: Crash Course Board Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.20%

44.48%

DC

28.69%

30.64%

IMAGE COMICS

9.49%

9.30%

DARK HORSE COMICS

3.25%

2.58%

DYNAMITE ENTERTAINMENT

2.58%

2.35%

IDW PUBLISHING

2.55%

2.20%

BOOM! STUDIOS

2.38%

2.26%

VIZ MEDIA

1.78%

0.67%

ST. MARTINS PRESS

0.60%

0.16%

ONI PRESS INC.

0.56%

0.39%

OTHER NON-TOP 10

7.91%

4.96%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

FEBRUARY 2019 VS. JANUARY 2019

COMICS

-21.31%

-18.10%

GRAPHIC NOVELS

-26.09%

-25.43%

TOTAL COMICS/GN

-22.71%

-18.65%

TOYS

-19.93%

-35.10%

FEBRUARY 2019 VS. FEBRUARY 2018

COMICS

-6.06%

-8.47%

GRAPHIC NOVELS

-3.16%

-8.47%

TOTAL COMICS/GN

-5.27%

-8.47%

TOYS

20.34%

18.44%

YEAR-TO-DATE 2019 VS. YEAR-TO-DATE 2018

COMICS

4.82%

-1.51%

GRAPHIC NOVELS

5.00%

-2.56%

TOTAL COMICS/GN

4.87%

-1.59%

TOYS

27.83%

39.44%

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

40

0

126

DC

59

28

1

88

IMAGE COMICS

47

19

0

66

DARK HORSE COMICS

24

13

0

37

IDW PUBLISHING

22

11

0

33

BOOM! STUDIOS

21

10

0

31

VIZ MEDIA

0

27

0

27

DYNAMITE ENTERTAINMENT

20

1

0

21

SEVEN SEAS ENTERTAINMENT

0

21

0

21

ONI PRESS

4

3

0

7

OTHER NON-TOP 10

106

131

22

259

TOTAL

389

304

23

716

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #3

$4.99

DEC180539-M DC

2

BATMAN #64

$3.99

DEC180510-M DC

3

BATMAN #65

$3.99

DEC180515-M DC

4

VENOM #11

$3.99

DEC180962-M MAR

5

HEROES IN CRISIS #6

$3.99

DEC180521-M DC

6

AMAZING SPIDER-MAN #15

$3.99

DEC180951-M MAR

7

UNCANNY X-MEN #12

$3.99

DEC180906-M MAR

8

THE FLASH #64

$3.99

DEC180512-M DC

9

UNCANNY X-MEN #11

$7.99

DEC180896-M MAR

10

AVENGERS: NO ROAD HOME #1

$4.99

DEC180831-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #3

$4.99

DEC180539-M DC

2

UNCANNY X-MEN #11

$7.99

DEC180896-M MAR

3

BATMAN #64

$3.99

DEC180510-M DC

4

BATMAN #65

$3.99

DEC180515-M DC

5

VENOM #11

$3.99

DEC180962-M MAR

6

AMAZING SPIDER-MAN #16

$4.99

DEC180953-M MAR

7

HEROES IN CRISIS #6

$3.99

DEC180521-M DC

8

RETURN OF WOLVERINE #5

$4.99

NOV180950-M MAR

9

AMAZING SPIDER-MAN #15

$3.99

DEC180951-M MAR

10

UNCANNY X-MEN #12

$3.99

DEC180906-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MISTER MIRACLE TP (MR)

$24.99

OCT180598 DC

2

SPIDER-GEDDON TP

$24.99

NOV181026 MAR

3

INFINITY WARS TP

$34.99

NOV181024 MAR

4

IMMORTAL HULK VOLUME 2: GREEN DOOR TP

$15.99

NOV181036 MAR

5

MY HERO ACADEMIA VOLUME 17 GN

$9.99

DEC182240 VIZ

6

DEADPOOL: SECRET AGENT DEADPOOL TP

$14.99

NOV180967 MAR

7

MAN-EATERS VOLUME 1 TP

$12.99

DEC180123 IMA

8

INFINITY GAUNTLET: DELUXE EDITION TP

$34.99

AUG181075 MAR

9

CAPTAIN AMERICA VOL. 1: WINTER IN AMERICA TP

$17.99

NOV181022 MAR

10

AMAZING SPIDER-MAN BY NICK SPENCER VOL. 2 TP

$15.99

NOV181033 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MISTER MIRACLE TP (MR)

$24.99

OCT180598 DC

2

HE MAN & THE MASTERS OF THE UNIVERSE OMNIBUS HC

$150.00

JUL180761 DC

3

CAPTAIN MARVEL/MS. MARVEL: A HERO IS BORN OMNIBUS HC

$100.00

AUG181069-M MAR

4

VENOMNIBUS HC VOL 02

$125.00

AUG181071 MAR

5

INFINITY WARS TP

$34.99

NOV181024 MAR

6

INFINITY GAUNTLET: DELUXE EDITION TP

$34.99

AUG181075 MAR

7

SPIDER-GEDDON TP

$24.99

NOV181026 MAR

8

STAR WARS BY JASON AARON OMNIBUS HC

$125.00

SEP180997 MAR

9

MARVEL MASTERWORKS: LUKE CAGE POWER MAN VOL. 3

$75.00

AUG181073-M MAR

10

WONDER WOMAN BY PHIL JIMINEZ OMNIBUS HC

$75.00

AUG180663 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: SCRATCHMAN HC

$23.99

DEC181681 BBC

2

ALAN MOORE: WRITING FOR COMICS GN (MR)

$5.95

STAR18707 AVA

3

FAST ENOUGH: BESSIE STRINGFIELD’S FIRST RIDE HC

$17.99

NOV181857 LIO

4

JIM HENSON’S LABYRINTH: A DISCOVERY ADVENTURE HC

$14.99

OCT181271 BOO

5

MARVEL SUPERHERO ADVENTURES: MIGHTY MARVELS SC

$4.99

DEC181953 MAR

6

COMICS JOURNAL #303

$14.99

NOV181771 FAN

7

WORLD OF READING: THIS IS CAPT MARVEL SC

$4.99

DEC181955 MAR

8

GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1

$12.99

OCT151871 ZEN

9

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

10

MARVEL: POWERS OF A GIRL HC

$16.99

DEC181952 MAR

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGURE JUN188595 FUN

2

ONE-12 COLLECTIVE: MARVEL: IRON MAN STEALTH ARMOR FIGURE JUN178877 MEZ

3

OVERWATCH: WIDOWMAKER FIGMA JAN188448 GOO

4

FINAL FANTASY VII ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE & FENRIR FIGURE MAY188937 SQU

5

MARVEL GALLERY: SQUIRREL GIRL COMIC PVC FIGURE AUG182582 DIA

6

DC DESIGNER SERIES: NIGHTWING & BATGIRL BY RYAN SOOK STATUE JUL180809 DC

7

OVERWATCH: JUNKRAT “CLASSIC SKIN” NENDOROID MAY189432 GOO

8

DC ESSENTIALS: NIGHTWING FIGURE AUG180673 DC

9

DC ESSENTIALS: SHAZAM & BLACK ADAM ACTION FIGURE 2-PACK JUN180604 DC

10

DC ESSENTIALS: HARLEY QUINN FIGURE AUG180675 DC

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MY HERO ACADEMIA CARD GAME JUL183082 SHI

2

MARVEL HEROCLIX: EARTH X BOOSTER BRICK JUL188756 NEC

3

PATHFINDER PAWNS BESTIARY BOX FEB168541 PAI

4

TOME OF BEASTS HC JUN168476 PAI

5

WORLD OF LAZARUS: MODERN AGE RPG CAMPAIGN SETTING HC MAR182717 GRE

6

STARFINDER PAWNS: ALIEN ARCHIVE 2 PAWN BOX DEC183290 PAI

7

SONIC THE HEDGEHOG: CRASH COURSE BOARDGAME MAY180772 IDW

8

INVADER ZIM: DOOMSDAY DICE GAME AUG180835 IDW

9

MAGIC THE GATHERING TCG: RAVNICA ALLEGIANCE BOOSTER PACKS AUG183195 WIZ

10

STARFINDER ADVENTURE PATH: FIRE STARTERS PART 1 DEC183289 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for January 2019

$ and Marketshare Difference Between Marvel & DC are Meaningless
as DC Cuts Back More on Titles Published

It has always been kind of fun watching the rivalry between comics industry publishing giants Marvel & DC go against each other month after month with Marvel winning far more often than not over the past decade or more.

DC has been publishing fewer total items (comics + collected editions) than Marvel for a while now, in 2018 DC published fewer items than Marvel in every month, here are the numbers for the last few months of 2018:

  • Dec 2018: Marvel – 128 / DC – 90
  • Nov 2018: Marvel – 118 / DC – 107
  • Oct 2018: Marvel – 136 / DC – 117
  • Sept 2018: Marvel – 143 / DC – 101

This gap looks like it will widen even more in 2019, with speculation that DC’s “New 52” may ultimately become the “New 22”.

It’s not that hard to get more “total sales” than your competition if you are putting out significantly more product.  The “comparing totals” game is more meaningful when the two competitors are on roughly even footing and putting out a similar enough set of products for sale to make the comparison have some tangible meaning.

What this means is I’ll be looking at these monthly sales numbers in a different way moving forward in 2019.  It’s not much of a Marvel vs. DC contest when we know in advance that Marvel is going to win numerically every single time. Even the Top 10 focus on what is really capturing fan interest is rarely much of a surprise (Hint: it’s Batman, new #1 issues, and events almost every single month, with Spider-Man in the mix as well on many occasions).  That said, it is worth mentioning when something that breaks this pattern creeps into the Top 10. like an indie book breaking into the Top 10.

What I find more interesting, and what I’ll try to focus on in 2019 is seeing how the “Big 2 super-hero block” of Marvel + DC compares to “everybody else”.  Even though there are some super-heroey comics from other publishers, I think it’s fair to characterize them as the alternative to the same old super-hero comics that helped create the stereotype of comics that is still prevalent among many people who don’t actively read comics (and among some who do read them, now or in the past).

In January 2019 the “Big Two” Marvel + DC garnered a Dollar Share of 68.94% leaving a bit over 31% for everyone else.  The Big Two had even more of the units, 74.68%, pretty much 3 out of every 4 comics sold through comics shops was either Marvel or DC.

I’ll be interested in seeing this play out over 2019, focusing more on the mainstream super-hero publishers vs. the alternate choices that readers can make.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:
(BALTIMORE, MD) — (February 22, 2019) — The battle between Batman and his malevolent counterpart from the Dark Multiverse intensifies in Scott Snyder and Jock’s The Batman Who Laughs #2 from DC, the best-selling comic book of January 2019 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

DC had five titles in the top ten overall including Tom King and Mitch Gerads’ Batman #62 at #6, King and Mikel Janin’s Batman #63 at #7, King and Clay Mann’s Heroes in Crisis #4 at #8, and King and Mann’s Heroes in Crisis #5 at #9. Marvel Comics also had five titles in the top; Kelly Thompson and Carmen Nunez Carnero’s Captain Marvel #1 led off at #2, followed by Donny Cates and Geoff Shaw’s Guardians of the Galaxy #1 ranked #3, Jason Aaron and Mahmud Asrar’s Conan the Barbarian #1 at #4, Nick Spencer and Chris Bachalo’s Amazing Spider-Man #14 at #5, and Tom Taylor and Juann Cabal’s Friendly Neighborhood Spider-Man #1 at #10. Among the premier publishers, Robert Kirkman’s The Walking Dead #187 was Image Comics’ top book at #30; BOOM! Studios’ Buffy the Vampire Slayer #1, a present day reimagining of Joss Whedon’s cult television series, was their best-selling book for January at #70; Dark Horse Comics’ Stranger Things #4, based on the Netflix television series, ranked #85; Rick and Morty vs. Dungeons & Dragons #4, the final issue of IDW Publishing’s crossover event, ranked #98; and Dynamite Entertainment’s Elvira: The Shape of Elvira #1 ranked #174.

Marvel Comics was January’s top publisher, leading in both the dollar share (39.24%) and unit share (41.29%) categories. DC was second, with a dollar share of 29.70% and unit share of 33.39%. Image Comics was third, with a 7.56% dollar share and a 7.77% unit share. Dark Horse Comics was fourth with a 3.95% dollar share and a 2.97% unit share, followed by IDW Publishing with a 3.75% dollar share and a 3.32% unit share, then BOOM! Studios with a 2.32% dollar share and a 2.23% unit share, and Dynamite Entertainment with a 2.13% dollar share and a 1.83% unit share.

dollar-shareunit-share

The collected edition of Scott Snyder and Greg Capullo’s Dark Nights: Metal from DC topped the graphic novel chart in January. Also in the top ten from DC were Dark Days: Road to Metal at #8 and Sean Murphy’s Batman: White Knight at #9. Marvel Comics had five titles in the top ten, led by Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet at #2, followed by The Life of Captain Marvel at #3, Star Wars: Darth Vader: Dark Lord of the Sith Volume 4 at #4, Cosmic Ghost Rider: Baby Thanos Must Die at #5, and Spider-Geddon: Edge of Spider-Geddon at #10. Jeff Lemire and Dean Ormston’s Black Hammer Volume 3: Age of Doom Part 1 from Dark Horse Comics ranked #6. Image Comic was also in the top ten; Rob Guillory’s Farmhand Volume 1 ranked #7.

Wicked Cow Studios’ Lulu Is a Rhinoceros, a picture book for young readers about a dog who wants to be a rhinoceros by Jason Flom and Sophie Corrigan, was January’s best-selling book. Gemstone’s Overstreet Comic Book Price Guide Volume 48 returned to the charts at #5.

Funko’s POP! Power Rangers: Lord Drakkon Vinyl Figure, a PREVIEWS exclusive figure, was January’s best-selling toy product. Also in the top ten from Funko was the PREVIEWS Exclusive POP! DC Heroes: The Batman Who Laughs Vinyl Figure at #5. Diamond Select Toys had two products in the top ten, led by the Marvel Select: Avengers Infinity War: Iron-Spider Action Figure at #6. Also in the top ten, DC Collectibles’ Harley Quinn: Pink White & Black Valentine by Stanley “Artgerm” Lau Variant Statue ranked #10.

January’s best-selling game product, Green Ronin Publishing’s Critical Role: Tal’Dorei Campaign Setting, a sourcebook for the Critical Role role-playing game, topped the sales charts for a second month in a row. Paizo Publishing had a strong month with six products in the top ten, led by the Starfinder RPG Core Rulebook at #2. Also in the top ten, Dynamite Entertainment’s Red Sonja Tarot Card Set ranked #10.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

39.24%

41.29%

DC

29.70%

33.39%

IMAGE COMICS

7.56%

7.77%

DARK HORSE COMICS

3.95%

2.97%

IDW PUBLISHING

3.65%

3.32%

BOOM! STUDIOS

2.32%

2.23%

DYNAMITE ENTERTAINMENT

2.13%

1.83%

VIZ MEDIA

1.55%

0.61%

TITAN COMICS

0.80%

0.60%

ARCHIE COMICS

0.78%

0.77%

OTHER NON-TOP 10

8.31%

5.20%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JANUARY 2019 VS. DECEMBER 2018

COMICS

11.93%

13.49%

GRAPHIC NOVELS

42.79%

40.93%

TOTAL COMICS/GN

19.47%

15.18%

TOYS

154.01%

234.27%

JANUARY 2019 VS. JANUARY 2018

COMICS

15.32%

5.03%

GRAPHIC NOVELS

11.98%

2.36%

TOTAL COMICS/GN

14.33%

4.82%

TOYS

34.53%

57.58%

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES
SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

102

40

0

142

DC

87

31

0

118

IMAGE COMICS

57

10

0

67

IDW PUBLISHING

39

17

0

56

DARK HORSE COMICS

27

19

0

46

BOOM! STUDIOS

25

11

0

36

DYNAMITE ENTERTAINMENT

19

6

0

25

VIZ MEDIA

0

25

0

25

TITAN COMICS

10

9

0

19

ARCHIE COMICS

13

5

0

18

OTHER NON-TOP 10

136

186

37

359

TOTAL

515

359

37

911

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #2

$4.99

NOV180414-M DC

2

CAPTAIN MARVEL #1

$4.99

NOV180783-M MAR

3

GUARDIANS OF THE GALAXY #1

$4.99

NOV180771-M MAR

4

CONAN THE BARBARIAN #1

$4.99

NOV180740-M MAR

5

AMAZING SPIDER-MAN #14

$3.99

NOV180903-M MAR

6

BATMAN #62

$3.99

NOV180402-M DC

7

BATMAN #63

$3.99

NOV180404-M DC

8

HEROES IN CRISIS #4

$3.99

NOV180457-M DC

9

HEROES IN CRISIS #5

$3.99

NOV180459-M DC

10

FRIENDLY NEIGHBORHOOD SPIDER-MAN #1

$4.99

NOV180793-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

CAPTAIN MARVEL #1

$4.99

NOV180783-M MAR

2

THE BATMAN WHO LAUGHS #2

$4.99

NOV180414-M DC

3

GUARDIANS OF THE GALAXY #1

$4.99

NOV180771-M MAR

4

CONAN THE BARBARIAN #1

$4.99

NOV180740-M MAR

5

AMAZING SPIDER-MAN #14

$3.99

NOV180903-M MAR

6

FRIENDLY NEIGHBORHOOD SPIDER-MAN #1

$4.99

NOV180793-M MAR

7

YOUNG JUSTICE #1

$4.99

NOV180376-M DC

8

BATMAN #62

$3.99

NOV180402-M DC

9

BATMAN #63

$3.99

NOV180404-M DC

10

HEROES IN CRISIS #4

$3.99

NOV180457-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL TP

$19.99

OCT180569 DC

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

THE LIFE OF CAPTAIN MARVEL TP

$15.99

OCT181018-M MAR

4

STAR WARS: DARTH VADER: DARK LORD OF THE SITH VOLUME 4: FORTRESS VADER TP

$19.99

OCT181014 MAR

5

COSMIC GHOST RIDER: BABY THANOS MUST DIE TP

$15.99

NOV181028 MAR

6

BLACK HAMMER VOL. 3: AGE OF DOOM PART I TP

$19.99

SEP180278 DAR

7

FARMHAND VOLUME 1 TP (MR)

$12.99

OCT180065 IMA

8

DARK DAYS: THE ROAD TO METAL TP

$19.99

OCT180568 DC

9

BATMAN: WHITE KNIGHT TP

$19.99

JUL180733 DC

10

SPIDER-GEDDON: EDGE OF SPIDER-GEDDON TP

$15.99

OCT181015 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

CONAN THE BARBARIAN OMNIBUS VOLUME 1 HC

$125.00

JUL181158-M MAR

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

DARK NIGHTS: METAL TP

$19.99

OCT180569 DC

4

MARVEL MASTERWORKS: UNCANNY X-MEN VOL. 11 HC

$100.00

JUL181165-M MAR

5

HOUSE OF MYSTERY: THE BRONZE AGE OMNIBUS VOL. 1 HC

$99.99

JUN180578 DC

6

INFINITY TP

$49.99

JUN140730 MAR

7

MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 4 HC

$75.00

JUL181163-M MAR

8

STAR WARS: DARTH VADER: DARK LORD OF THE SITH VOLUME 4: FORTRESS VADER TP

$19.99

OCT181014 MAR

9

BLACK HAMMER VOL. 3: AGE OF DOOM PART I TP

$19.99

SEP180278 DAR

10

SPIDER-MAN: BEN REILLY OMNIBUS VOLUME 1 HC

$125.00

JUL181167 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

2

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

3

CAPTAIN MARVEL LITTLE GOLDEN BOOK

$4.99

NOV181804 RAN

4

A FRIEND LIKE PIKACHU: POKEMON LITTLE GOLDEN BOOK

$4.99

NOV181802 RAN

5

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 SC

$29.95

APR181580-M GEM

6

FAST ENOUGH: BESSIE STRINGFIELD’S FIRST RIDE HC

$17.99

NOV181857 LIO

7

OVERLORD LIGHT NOVEL VOLUME 9 HC

$20.00

NOV182175 HAC

8

STAR TREK: I AM MR SPOCK LITTLE GOLDEN BOOK

$4.99

NOV181801 RAN

9

STAR TREK: I AM CAPTAIN KIRK LITTLE GOLDEN BOOK

$4.99

NOV181800 RAN

10

DC SUPER VILLAINS ORIGINS: THE JOKER TP

$4.95

DEC182051 CAP

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

POP! POWER RANGERS: LORD DRAKKON VINYL FIGURE JUN188596 FUN

2

OVERWATCH: MEI FLOATING SNOWBALL REPLICA JUL189227 BLI

3

OVERWATCH: GENJI SWORD REPLICA JUL189228 BLI

4

INFINITY WAR: THANOS ARTFX+ STATUE MAR188569 KOT

5

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGURE JUN188595 FUN

6

MARVEL SELECT: AVENGERS INFINITY WAR: IRON-SPIDER FIGURE JAN188710 DST

7

ONE-12 COLLECTIVE: MARVEL: THOR RAGNAROK: GLADIATOR HULK OCT178172 MEZ

8

AQUAMAN MOVIE GALLERY: AQUAMAN PVC FIGURE AUG182575 DST

9

PERSONA 5: JOKER FIGMA JUN178415 GOO

10

HARLEY QUINN: PINK WHITE BLACK VALENTINE BY LAU VARIANT STATUE JUL180806 DC

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

2

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

3

PATHFINDER RPG: ULTIMATE CAMPAIGN POCKET EDITION NOV182880 PAI

4

PATHFINDER RPG: ULTIMATE INTRIGUE POCKET EDITION NOV182881 PAI

5

PATHFINDER RPG CORE RULEBOOK JUN091729 PAI

6

GLOOMHAVEN 2017 EDITION MAR188530 ALL

7

STARFINDER RPG: ARMORY HC MAY182931 PAI

8

STARFINDER RPG: ALIEN ARCHIVE 2 HC AUG183177 PAI

9

MY HERO ACADEMIA CARD GAME JUL183082 SHI

10

RED SONJA TAROT CARD SET JUN181151 DYN

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , | Leave a comment

Diamond Announces Top Sales for December 2018

Comic Fans Love Both Batman & Marvel Comics
2018 Finishes Up in $ Sales, Down in Units Compared to 2017

Fans LOVE Batman. Batman accounted for 4 of the top 5 comics (by units shipped) and 5 of the top 10.

Fans also LOVE Marvel Comics.  Marvel came out as top Publisher yet again, beating DC by ~7% in $ and ~13% in units shipped.

Ponder on that dichotomy, and imagine a world where Batman was a Marvel comic.  How much of a runaway #1 would Marvel be on that alternate Earth?

It is also interesting to note that in the 2018 Diamond GEM Awards, awards voted on by comics retailers, the retailers skewed heavily to the DC side, naming DC Publisher of the year, as well as heavily favoring DC books over Marvel, all while Marvel consistently outsells DC month after month.

December sales were down from November 2018 in both $ and units.  December was down from December 2017 in units, but up in $, indicating the effect of rising prices.  Graphic Novels (aka collections) were down across the board.  Month over month, year over year, and for the total year.  Perhaps the people who are not reading their comics “new off the rack” in monthly installments are shifting to digital instead of buying as many collections.  There are certainly reasonably priced “all you can read” digital programs from Marvel, DC, and Comixology that may be having a significant effect on the “I don’t need to read it new” crowd.

2018 as a whole was up by a slight 0.6% in $ sales over 2017, but down ~6% in units.  Readership of printed comics/collections is slipping, but one would hope that digital is making up that scant 6% drop and readership overall when factoring in digital media is likely staying steady or even growing (hard to tell since no objective sales numbers are revealed for digital sales).

For 2018, I end up with “It could have been worse”.  Readership across all media is dropping nowadays, so the 2018 results for this small niche of reading look OK overall.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (January 18, 2019) — Spinning out of the events of Dark Nights: Metal, a twisted version of Batman is on the loose in Gotham City in Scott Snyder and Jock’s The Batman Who Laughs #1 from DC Entertainment, the best-selling comic book of December 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

In total, DC Entertainment had seven titles in the top ten, including Brian Azzarello and Lee Bermejo’s Batman: Damned #2 at #2, Geoff Johns and Gary Frank’s Doomsday Clock #8 at #3, Tom King and Mikel Janin’s Batman #60 at #4, King and Travis Moore’s Batman #61 at #5, Tom Taylor and Otto Schmidt’s Batman Annual #3 at #9, and Johns and Dale Eaglesham’s SHAZAM! #1 at #10. Marvel Comics had three titles in the top ten: Nick Spencer, Ryan Ottley, and Cliff Rathburn’s Amazing Spider-Man #11 at #7; Dan Slott, Mike Allred, Adam Hughes, and Aaron Kuder’s Fantastic Four #5, featuring the wedding of Ben Grimm and Alicia Masters, at #8, and Spencer, Ottley, and Rathburn’s Amazing Spider-Man #12 at #9. Among the premier publishers, Robert Kirkman’s The Walking Dead #186 was Image Comics’ top book in December at #18; BOOM! Studios’ Firefly #2, based on Joss Whedon’s television series, was their best-selling comic at #60; Marvel Action: Avengers #1 was IDW Publishing’s top book at #86; Dark Horse Comics’ Hellboy Winter Special 2018 ranked #112; and Dynamite Entertainment’s John Wick #4 was their top book at #145.

Marvel Comics was the top publisher in December, with a 38.57% dollar share and 44.09% unit share. DC Entertainment was second, with a 31.51% dollar share and a 30.75% unit share. In third was Image Comics at 8.73% in dollars and 9.06% in units, followed by IDW Publishing at 4.10% in dollars and 3.55% in units, BOOM! Studios with 2.98% in dollars and 2.38% in units, Dark Horse Comics with 2.82% in dollars and 2.37% in units, and Dynamite Entertainment with 2.11% in dollars and 2.10% in units.

dollar-shareunit-share

Brian K. Vaughan and Cliff Chiang’s Paper Girls Volume 5 from Image Comics was December’s best-selling graphic novel. DC Entertainment had three titles in the top ten, led by Batman Volume 8: Cold Days at #2. Dark Horse Comics’ Avatar: The Last Airbender: Imbalance Part 1 ranked #3. BOOM! Studios was also in the top ten; Saban’s Power Rangers: Soul Dragon, an original graphic novel, ranked #4. Marvel Comics also had three titles in the top ten; Star Wars Volume 9: Hope Dies was their top charting book for the month at #5.

Inspired by the long-running BBC series, BBC Books’ Doctor Who: TARDIS Type-40 Instruction Manual, a technical manual that explores the Doctor’s time and space vessel, was the best-selling book in December. Gemstone Publishing’s The Overstreet Price Guide to Star Wars Collectibles ranked #7 for the month.

Diamond Select Toys’ Ghostbusters Series 9 Action Figures, featuring characters from the late 1980s animated television series The Real Ghostbusters, was December’s best-selling toy product and one of three products from the manufacturer in the top ten. DC Collectibles had three products among the top ten, as well, led by the DC Artists Alley: The Flash by Uminga Vinyl Figure at #5. Mezco also had three products in the top ten, including the PREVIEWS Exclusive One:12 Collective: Marvel Comics: Dr. Strange (Defenders) Action Figure at #2.

Green Ronin Publishing’s Critical Role: Tal’Dorei Campaign Setting, a sourcebook for the Critical Role role-playing game, was December’s best-selling game product. Paizo had a strong month, with seven products in the top ten, led by the Pathfinder RPG Core Rulebook at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

38.57%

44.09%

DC ENTERTAINMENT

31.51%

30.75%

IMAGE COMICS

8.73%

9.06%

IDW PUBLISHING

4.10%

3.66%

BOOM! STUDIOS

2.98%

2.38%

DARK HORSE COMICS

2.82%

2.37%

DYNAMITE ENTERTAINMENT

2.11%

2.10%

VIZ MEDIA

1.03%

0.38%

TITAN COMICS

0.82%

0.59%

VALIANT ENTERTAINMENT LLC

0.71%

0.78%

OTHER NON-TOP 10

6.62%

3.85%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

DECEMBER 2018 VS. NOVEMBER 2018

COMICS

-3.53%

-3.58%

GRAPHIC NOVELS

-17.46%

-17.18%

TOTAL COMICS/GN

-7.35%

-4.55%

TOYS

-58.05%

-53.99%

DECEMBER 2018 VS. DECEMBER 2017

COMICS

9.29%

-0.42%

GRAPHIC NOVELS

-26.35%

-35.98%

TOTAL COMICS/GN

-2.26%

-3.72%

TOYS

-44.01%

-47.06%

YEAR 2018 VS. YEAR 2017

COMICS

2.04%

-5.67%

GRAPHIC NOVELS

-8.22%

-9.71%

TOTAL COMICS/GN

-1.08%

-5.98%

TOYS

-6.39%

-6.48%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

90

38

0

128

DC COMICS

52

37

1

90

IMAGE COMICS

52

10

0

62

IDW PUBLISHING

32

10

0

42

BOOM! STUDIOS

24

16

0

40

DARK HORSE COMICS

21

11

0

32

VIZ MEDIA LLC

0

23

0

23

TITAN COMICS

8

7

2

17

DYNAMITE

13

1

0

14

VALIANT ENTERTAINMENT LLC

5

2

0

7

OTHER NON-TOP 10

101

113

9

223

TOTAL

398

268

12

678

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #1

$4.99

OCT180464-M DC

2

BATMAN: DAMNED #2 (MR)

$6.99

SEP180424-M DC

3

DOOMSDAY CLOCK #8

$4.99

SEP180426-M DC

4

BATMAN #60

$3.99

OCT180483-M DC

5

BATMAN #61

$3.99

OCT180485-M DC

6

AMAZING SPIDER-MAN #11

$3.99

OCT180921-M MAR

7

FANTASTIC FOUR #5

$7.99

OCT180766-M MAR

8

AMAZING SPIDER-MAN #12

$3.99

OCT180925-M MAR

9

BATMAN ANNUAL #3

$4.99

OCT180487 DC

10

SHAZAM #1

$4.99

SEP180436-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #1

$4.99

OCT180464-M DC

2

BATMAN: DAMNED #2 (MR)

$6.99

SEP180424-M DC

3

DOOMSDAY CLOCK #8

$4.99

SEP180426-M DC

4

FANTASTIC FOUR #5

$7.99

OCT180766-M MAR

5

BATMAN #60

$3.99

OCT180483-M DC

6

BATMAN #61

$3.99

OCT180485-M DC

7

BATMAN ANNUAL #3

$4.99

OCT180487 DC

8

SHAZAM #1

$4.99

SEP180436-M DC

9

INFINITY WARS #6

$5.99

OCT180866-M MAR

10

FANTASTIC FOUR WEDDING SPECIAL #1

$4.99

OCT180778-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PAPER GIRLS VOLUME 5 TP

$14.99

OCT180099 IMA

2

BATMAN VOLUME 8: COLD DAYS TP

$16.99

SEP180545 DC

3

AVATAR: THE LAST AIRBENDER: IMBALANCE PART ONE TP

$10.99

JUN180347 DAR

4

SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN

$19.99

AUG181366 BOO

5

STAR WARS VOLUME 9: HOPE DIES TP

$19.99

SEP180996 MAR

6

THE FLASH VOLUME 8: FLASH WAR TP

$16.99

SEP180570 DC

7

MY HERO ACADEMIA VOLUME 16 GN

$9.99

OCT182065 VIZ

8

THOR VOLUME 1: GOD OF THUNDER REBORN TP

$17.99

SEP181005 MAR

9

VENOM: FIRST HOST TP

$15.99

SEP181007 MAR

10

BATMAN: DETECTIVE COMICS VOL. 8: ON THE OUTSIDE TP

$16.99

SEP180548 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PAPER GIRLS VOLUME 5 TP

$14.99

OCT180099 IMA

2

BATMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC

$125.00

MAY180571 DC

3

FANTASTIC FOUR BY WAID & WIERINGO OMNIBUS HC

$100.00

JUN180968 MAR

4

MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 20 HC

$75.00

JUN180962-M MAR

5

JEPH LOEB & TIM SALE: YELLOW, BLUE, GRAY & WHITE OMNIBUS HC

$100.00

JUN180964 MAR

6

BATMAN VOLUME 8: COLD DAYS TP

$16.99

SEP180545 DC

7

SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN

$19.99

AUG181366 BOO

8

MARVEL UNIVERSE BY JOHN BYRNE OMNIBUS VOL. 2 HC

$125.00

JUN180960 MAR

9

BEFORE WATCHMEN OMNIBUS HC

$125.00

JUN180573 DC

10

WONDER WOMAN DIANA PRINCE: CELEBRATING THE 60S OMNIBUS HC

$125.00

MAY180594 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: TARDIS TYPE-40 INSTRUCTION MANUAL HC

$19.99

MAY188247 BBC

2

DOCTOR WHO: COMBAT MAGICKS HC

$10.99

APR188135 BBC

3

MONSTER HUNTER ILLUSTRATIONS 2 HC

$54.99

OCT182056 UDO

4

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

5

DC SUPER HEROES: SUPER HEROES SAY PLEASE BOARD BOOK

$10.99

JUL181774 DOW

6

DRAGON QUEST ILLUSTRATIONS HC (30TH ANNIVERSARY)

$34.99

OCT182063 VIZ

7

OVERSTREET PRICE GUIDE TO STAR WARS COLLECTIBLES SC

$30.00

SEP181814 GEM

8

SWORD ART ONLINE NOVEL VOLUME 15 SC

$14.00

OCT182104 YEN

9

OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580 GEM

10

FINAL FANTASY: ULTIMANIA ARCHIVE VOLUME 2 HC

$39.99

JUL180505 DAR

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

GHOSTBUSTERS SELECT SERIES 9 ACTION FIGURES JUL182490 DST

2

ONE-12 COLLECTIVE: MARVEL PX DEFENDERS DOCTOR STRANGE AF AUG178702 MEZ

3

PACIFIC RIM 2 SELECT AF SERIES 3 ASST JUL182498 DST

4

ONE-12 COLLECTIVE DC CATWOMAN AF JAN189082 MEZ

5

DC ARTISTS ALLEY FLASH BY UMINGA VINYL FIG JUN180600 DC

6

ONE-12 COLLECTIVE MARVEL DOCTOR STRANGE AF APR178082 MEZ

7

DC ARTISTS ALLEY BATGIRL BY MURASE VINYL FIG JUN180598 DC

8

MARVEL GALLERY ANT-MAN & THE WASP MOVIE WASP PVC FIGURE JUL182500 DST

9

X-MEN LEGENDS ARCHANGEL 6IN AF CS JUN188419 HAS

10

DC COMICS BOMBSHELLS BATMAN & CATWOMAN STATUE MAY180613 DC

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

2

PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

3

TOME OF BEASTS HC JUN168476 PAI

4

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

5

DUNGEONS & DRAGONS RPG: CORE RULEBOOK GIFT SET SEP182834 WIZ

6

STARFINDER RPG: ARMORY HC MAY182931 PAI

7

PATHFINDER RPG FLIP TILES: URBAN STARTER SET OCT182919 PAI

8

MY HERO ACADEMIA: THE CARD GAME JUL183082 SHI

9

STARFINDER RPG: PACT WORLDS HC JAN182863 PAI

10

PATHFINDER FLIP-MAT BASIC (NEW EDITION) MAR138328 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , | Leave a comment

Diamond Announces Top Sales for November 2018

Marvel Wins November by 13%+ Over DC
Soft Month for Comics Overall, Down From October 2018 and November 2017

Broken record time… Marvel wins again.  This month by more than 13% in both dollars and units shipped.  But November was very soft in sales overall, down from October by over 16% in dollars and close to 20% in units shipped.  Also down from November 2017 by about 5% in dollars and over 11% in units.  Year to date sales are down overall compared to 2017.  They are up by a slight 1.48% in dollars for comics, but down ~6% in units, a sign of overall rising prices.  Year to date Collected Edition/Graphic Novel sales are down ~7% in both dollars and units.

Sales of Batman were mid-list at spots 5 and 6 on the top 10.  No surprise that Green Lantern by Grant Morrison took DC’s highest position in slot #2.  Marvel’s X-Men are back on top with their latest #1, it’s $7.99 cementing it at #1 on both dollars and units shipped charts.  Beyond that, perennial fan favorites Spider-Man, Venom, and Carnage took 4 of Marvel’s 6 slots in the Top 10.

Image had an uncharacteristically weak month in collected edition sales.  Charting with only 1 entry on the top 10 by units (Unnatural Vol. 1 at spot 8) and nothing at all in the top 10 by dollars.  Marvel had 7 of the top 10 collected editions by units, and 6 by dollars.  November was very good to Marvel in a month that was an overall sales disappointment.

October turned the overall negative sales trend slightly into growth and now November has slapped that right back into decline.  Will December pop things back into a positive light or will 2018 end up as a year of declines for the industry?  We’ll find out in a month’s time.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (December 7, 2018) — One of the most storied titles in comic book history returned in November as Marvel Comics relaunched Uncanny X-Men #1 in an oversized issue from an all-star roster of writers and artists, giving Marvel Comics the best-selling comic book of November 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was November’s top publisher with a 40.80% dollar share and a 43.75% unit share. DC Entertainment was second for the month with a 26.74% dollar share and a 29.51% unit share. Image Comics was third with a 8.57% dollar share and a 8.50% unit share. In fourth was IDW Publishing with a 3.62% dollar share and a 3.39% unit share, followed by Dark Horse Comics with a 3.37% dollar share and a 2.58% unit share, BOOM! Studios with a 2.95% dollar share and a 2.49% unit share, and Dynamite Entertainment with a 2.24% dollar share and a 2.11% unit share.

dollar-shareunit-share

In total, Marvel Comics had six titles in the top ten including Web of Venom: Carnage Born #1 at #3, Amazing Spider-Man #10 at #4, Amazing Spider-Man #9 at #7, Avengers #10 at #9, and Venom #8 at #10. DC Entertainment had four titles, led by Grant Morrison and Liam Sharp’s The Green Lantern #1 at #2, followed by Batman #58 at #5, Batman #59 at #6, and Heroes in Crisis #3 at #8. Among the premier publishers, Image Comics’ top book, The Walking Dead #185, ranked #18; BOOM! Studios’ Firefly #1, based on Joss Whedon’s space opera, ranked #22; IDW Publishing’s Marvel Action: Spider-Man #1 ranked #48; Dark Horse Comics’ Stranger Things #3, based on the hit Netflix series, ranked #67; and Dynamite Entertainment’s best-selling book, Elvira: Mistress of the Dark #3 ranked #156.

Venom faced the most powerful adversary he had ever faced in Marvel Comics’ Venom Volume 1: Rex by Donny Cates and Ryan Stegman, the best-selling graphic novel of November. In total, Marvel had seven titles in the top ten, including Thanos: The Infinity Conflict at #2, Will.I.Am and Damion Scott’s Black Eyed Peas Presents: Masters of the Sun: The Zombie Chronicles at #4, and Amazing Spider-Man Volume 1: Back to Basics, the first volume of Nick Spencer and Ryan Ottley’s run on the title, at #5. DC Entertainment had two titles in the top ten, led by Justice League Volume 1: The Totality by Scott Snyder, Jim Cheung, and Jorge Jimenez at #3, followed by Sean Murphy’s Batman: White Knight, October’s best-selling graphic novel, at #7. Image Comics also had a title in the top ten; Mirka Andolfo’s Unnatural Volume 1: Awakening ranked #8.

Dark Horse Comics’ The Legend of Zelda: Breath of the Wild: Creating a Champion, an art book that delves into the creation of the latest game in the fan-favorite Nintendo franchise, was the best-selling book of November.

DC Collectibles’ DC Comics Bombshells: Batman & Catwoman Statue, based on Ant Lucia’s pin-up styled artwork and sculpted by Jack Mathews, was November’s best-selling toy product. In total, DC Collectibles had three products in the top ten including the Batman Black & White: The Batman Who Laughs Statue at #2 and the DC Cover Girls: Catwoman by Joëlle Jones Statue at #10. Diamond Select Toys had four products in the top ten, led by the Marvel Gallery: Venom (Comic Version) PVC Figure at #2.

Shinobi 7’s My Hero Academia Card Game, based on the popular manga and anime, was November’s best-selling game. IDW Publishing had two games in the top ten: the Batman: The Animated Series: Gotham Under Siege Game ranked #4 and Teenage Mutant Ninja Turtles Munchkin, a special edition of the popular Munchkin board game, ranked #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 40.80% 43.75%
DC ENTERTAINMENT 26.74% 29.51%
IMAGE COMICS 8.57% 8.50%
IDW PUBLISHING 3.62% 3.39%
DARK HORSE COMICS 3.37% 2.58%
BOOM! STUDIOS 2.95% 2.49%
DYNAMITE ENTERTAINMENT 2.24% 2.11%
VIZ MEDIA 1.26% 0.48%
TITAN COMICS 1.20% 0.80%
ONI PRESS INC. 0.97% 0.80%
OTHER NON-TOP 10 8.28% 5.58%

 COMPARATIVE SALES STATISTICS

DOLLARS UNITS
NOVEMBER 2018 VS. OCTOBER 2018
COMICS -16.49% -19.71%
GRAPHIC NOVELS -21.10% -23.49%
TOTAL COMICS/GN -17.81% -19.99%
TOYS 6.76% -23.81%
NOVEMBER 2018 VS. NOVEMBER 2017
COMICS -4.98% -11.24%
GRAPHIC NOVELS -30.36% -31.11%
TOTAL COMICS/GN -13.61% -13.02%
TOYS -10.88% -19.52%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 1.48% -6.06%
GRAPHIC NOVELS -6.67% -7.25%
TOTAL COMICS/GN -0.98% -6.15%
TOYS -3.25% -3.25%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 79 39 0 118
DC COMICS 67 40 0 107
IMAGE COMICS 57 18 0 75
IDW PUBLISHING 33 14 0 47
BOOM! STUDIOS 23 16 0 39
DARK HORSE COMICS 16 19 0 35
TITAN COMICS 10 13 5 28
VIZ MEDIA LLC 0 26 0 26
DYNAMITE 17 4 0 21
ONI PRESS INC. 8 4 0 12
OTHER NON-TOP 10 113 206 17 336
TOTAL 423 399 22 844

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 UNCANNY X-MEN #1 $7.99 SEP180791-M MAR
2 THE GREEN LANTERN #1 $4.99 SEP180430-M DC
3 WEB OF VENOM: CARNAGE BORN #1 $4.99 SEP180855-M MAR
4 AMAZING SPIDER-MAN #10 $3.99 SEP180916-M MAR
5 BATMAN #58 $3.99 SEP180450-M DC
6 BATMAN #59 $3.99 SEP180452-M DC
7 AMAZING SPIDER-MAN #9 $3.99 SEP180914-M MAR
8 HEROES IN CRISIS #3 $3.99 SEP180434-M DC
9 AVENGERS #10 $5.99 SEP180829-M MAR
10 VENOM #8 $3.99 SEP180918-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 UNCANNY X-MEN #1 $7.99 SEP180791-M MAR
2 WEB OF VENOM: CARNAGE BORN #1 $4.99 SEP180855-M MAR
3 THE GREEN LANTERN #1 $4.99 SEP180430-M DC
4 AVENGERS #10 $5.99 SEP180829-M MAR
5 AMAZING SPIDER-MAN #10 $3.99 SEP180916-M MAR
6 BATMAN #58 $3.99 SEP180450-M DC
7 BATMAN #59 $3.99 SEP180452-M DC
8 AMAZING SPIDER-MAN #9 $3.99 SEP180914-M MAR
9 HEROES IN CRISIS #3 $3.99 SEP180434-M DC
10 VENOM #8 $3.99 SEP180918-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 VENOM BY DONNY CATES VOLUME 1: REX TP $17.99 AUG181081 MAR
2 THANOS: THE INFINITY CONFLICT HC $24.99 AUG181076 MAR
3 JUSTICE LEAGUE VOLUME 1: THE TOTALITY TP $17.99 AUG180630 DC
4 BLACK EYED PEAS PRESENTS: MASTERS OF THE SUN: THE  ZOMBIE CHRONICLES TP $24.99 APR171143 MAR
5 AMAZING SPIDER-MAN BY NICK SPENCER VOLUME 1: BACK TO BASICS TP $15.99 SEP181008 MAR
6 THE IMMORTAL HULK VOLUME 1: OR IS HE BOTH? TP $15.99 AUG181082 MAR
7 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
8 UNNATURAL VOLUME 1: AWAKENING TP (MR) $9.99 SEP180132 IMA
9 STAR WARS: LANDO: DOUBLE OR NOTHING TP $15.99 JUL181171 MAR
10 DOMINO VOLUME 1: KILLER INSTINCT TP $17.99 AUG181085 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 X-MEN MUTANT: MASSACRE OMNIBUS HC $100.00 MAY180951 MAR
2 THANOS: THE INFINITY CONFLICT HC $24.99 AUG181076 MAR
3 ABSOLUTE TRANSMETROPOLITAN VOLUME 3 HC (MR) $125.00 MAR180362 DC
4 SILVER SURFER BY SLOTT AND ALLRED OMNIBUS HC $75.00 MAY180954 MAR
5 BLACK EYED PEAS PRESENTS: MASTERS OF THE SUN: THE ZOMBIE CHRONICLES TP $24.99 APR171143 MAR
6 VENOM BY DONNY CATES VOLUME 1: REX TP $17.99 AUG181081 MAR
7 FIREFLY: BIG DAMN HEROES BOX SET $150.00 SEP181294 BOO
8 WONDER WOMAN: THE GOLDEN AGE OMNIBUS VOL. 3 HC $125.00 APR180285 DC
9 MARVEL MASTERWORKS: THE MIGHTY THOR VOLUME 17 HC $75.00 MAY180957-M MAR
10 JUSTICE LEAGUE VOLUME 1: THE TOTALITY TP $17.99 AUG180630 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA: BREATH OF THE WILD: CREATING A CHAMPION HC $39.99 JUL180425 DAR
2 BLACK PANTHER LITTLE GOLDEN BOOK $4.99 NOV172179 GOL
3 GIGER HC $15.00 SEP181990 TAS
4 ART MATTERS: BECAUSE YOUR IMAGINATION CAN CHANGE WORLD $19.99 OCT182016 WIL
5 DARK SOULS III DESIGN WORKS HC $49.99 JUN182173 UDO
6 SPECTRUM ART BOOK 25 SC $35.00 SEP181796 FLE
7 FIREFLY: BIG DAMN HERO HC $22.95 AUG182286 TTN
8 GHOSTBUSTERS LITTLE GOLDEN BOOK $4.99 JUL162266 GOL
9 FINAL FANTASY VII: ON THE WAY TO A SMILE SC $14.00 AUG182452 YEN
10 MARVEL STUDIOS: THE FIRST 10 YEARS HC $24.99 SEP182051 TTN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 DC COMICS BOMBSHELLS: BATMAN & CATWOMAN STATUE MAY180613 DC
2 BATMAN BLACK & WHITE: THE BATMAN WHO LAUGHS STATUE MAY180609 DC
3 MARVEL GALLERY: VENOM COMIC PVC FIGURE MAY182304 DST
4 MARVEL GALLERY: AVENGERS INFINITY WAR: DR. STRANGE PVC FIGURE AUG178008 DST
5 LEGEND OF ZELDA: BREATH OF THE WILD: GUARDIAN NENDOROID JAN188701 GOO
6 EVIL DEAD 2: DEAD BY DAWN: ASH WILLIAMS BISHOUJO STATUE MAY182647 KOT
7 MARVEL UNIVERSE: BLACK PANTHER ARTFX+ STATUE MAY182646 KOT
8 MARVEL GALLERY: BLACK PANTHER MOVIE (VER. 2) PVC FIGURE MAY182305 DST
9 MARVEL SELECT: JUGGERNAUT FIGURE JUN101512 DST
10 DC COVER GIRLS: CATWOMAN BY JOELLE JONES STATUE MAY180610 DC

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 MY HERO ACADEMIA CARD GAME JUL183082 SHI
2 MAGIC THE GATHERING TCG: GUILDS OF RAVNICA BOOSTERS AUG183192 WIZ
3 D&D ICONS OF THE REALM SET 10 AUG183199 NEC
4 BATMAN THE ANIMATED SERIES: GOTHAM UNDER SIEGE GAME JUN180756 IDW
5 RISK RICK & MORTY BOARD GAME OCT182927 USA
6 TEENAGE MUTANT NINJA TURTLES MUNCHKIN MAY180770 IDW
7 PATHFINDER BATTLES: KINGMAKER BOOSTER BRICK AUG183201 NEC
8 RICK AND MORTY DBG: THE RICKSHANK RICKDEMPTION MAY188741 PSI
9 FIVE NIGHTS AT FREDDYS MONOPOLY BOARD GAME SEP182828 USA
10 DUNGEONS & DRAGONS RPG: WATERDEEP DRAGON HEIST HC AUG183190 WIZ

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

Artwork for this press release, containing company logos, pie charts, and covers can be downloaded from Diamond’s website.

***

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for October 2018

Bats, Zombies, & Spiders for October
DC,
Marvel, & Image Share Top 10 – Marvel Wins Month

The Top 10 of comics sales unintentionally kept with a Halloween theme for October 2018, with the top selling books including familiar Halloween imagery: Batman (bats), Walking Dead (zombies), and Spider-Man (spiders).  Unsurprisingly, Batman was the top-selling comic yet again, issue #56 coming in at #1 and #57 coming it at #4.  A 15th Anniversary reprint of The Walking Dead #1 came in at #2.  The Spider-Man event book Spider-Geddon #1 was the #3 seller, with Spider-Man related title Spider-Gwen: Ghost Spider #1 coming in at #5 and Amazing Spider-Man #7 & 8 taking spots 9 and 10 respectively.

October 2018 sales were up compared to both September 2018 and last year October 2017. The 2018 year to date sales vs. 2017 year to date as of October was up by a bit over 2%.  Not a lot, but it’s nice to finally see some positive sales numbers compared to last year, though I doubt it will silence the doomsayers who have proclaiming “the death of comics” for well over a decade.

Image had 5 of the top 10 Graphic Novels by units and DC had 4, leaving 1 spot in the top 10 for Marvel.  This isn’t surprising, DC & Image have always had very strong catalogs of collected editions and they continue to add solid new collections to their backlist every month.

So, a bit of bright news for October with negative sales trends turning around and creeping tentatively into growth.  Hopefully the trend will continue in November/December and give us a positive ending to 2018.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 9, 2018) — Batman pursues the KGBeast to Russia after an attempt on Nightwing’s life in Tom King, Tony S. Daniel, and Danny Miki’s Batman #56 from DC Entertainment, the best-selling comic book of October 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 34.22% dollar share and a 37.89% unit share. DC Entertainment was second for the month with a 30.48% dollar share and a 32.99% unit share. Image Comics was third with a 12.62% dollar share and a 12.64% unit share. In fourth was IDW Publishing with a 4.03% dollar share and a 3.74% unit share, followed by Dark Horse Comics with a 3.32% dollar share and a 2.41% unit share, Dynamite Entertainment with a 2.37% dollar share and a 2.06% unit share, and BOOM! Studios with a 1.86% dollar share and a 1.52% unit share.

dollar-shareunit-share

In total, DC Entertainment had four titles in the top ten. In addition to Batman #56, King and Daniels’ Batman #57 ranked #4; Tom King, Clay Mann, and Travis Moore’s Heroes in Crisis #2 ranked #6; and Scott Snyder and Francis Manapul’s Justice League #10 ranked #8. Image Comics’ The Walking Dead #1 15th-Anniversary Edition, a reprint of the first issue of Robert Kirkman’s legendary zombie comic for October’s Walking Dead Day, ranked #2. Marvel Comics had five titles in the top ten, led by Christos Gage, Dan Slott, and Jorge Molina’s Spider-Geddon #1 at #3; followed by Seanan McGuire and Rosi Kampe’s Spider-Gwen: Ghost Spider #1 at #5; Donny Cates and Iban Coello’s Venom #7 at #7; Nick Spencer and Humberto Ramos’ Amazing Spider-Man #7 at #9; and Spencer, Ramos, and Victor Olazaba’s Amazing Spider-Man #8 at #10. Among the premier publishers, Dark Horse Comics’ Stranger Things #2, based on the Netflix series, ranked #63; IDW Publishing’s Batman/The Maxx: Arkham Dreams #1, a crossover with DC Entertainment, ranked #64; BOOM! Studios’ Mighty Morphin Power Rangers #32 ranked #160; and Dynamite Entertainment’s KISS: Blood and Stardust #1 ranked #216.

Sean Murphy’s Batman: White Knight, a collection of the best-selling DC Entertainment mini-series in which The Joker, reformed, is Gotham City’s hero, was October’s best-selling graphic novel and one of the publisher’s four books in the top ten. Image Comics had five books in the top ten, led by Ed Brubaker and Sean Phillips’ original graphic novel My Heroes Have Always Been Junkies at #3. Marvel Comics’ Avengers By Jason Aaron Volume 1: Final Host, a collection of the first story arc of Aaron’s Marvel Legacy run on the title, ranked #9.

UDON Entertainment’s Mega Man: Official Complete Works, a collection of artwork from Capcom’s long-running video game series, was October’s best-selling book. Also of note, Dark Horse Comics’ Super Mario Encyclopedia ranked #3, IDW Publishing’s Bill Sienkiewicz’s Mutants and Moon Knights Artifact Edition ranked #6, and Dynamite Entertainment’s The Art of Troma ranked #9.

Based on their best-selling online team shooter Overwatch, Blizzard Entertainment’s Overwatch: Mercy 12-Inch Statue was October’s best-selling toy product. Diamond Select Toys had four products in the top ten, led by the Marvel Gallery: Avengers Infinity War: Thor PVC Figure at #2. Funko had two PREVIEWS Exclusive products in the top ten: the POP! Marvel: Guardians of the Galaxy: Rocket Raccoon Comic Vinyl Figure ranked #3, and the POP! Marvel: Guardians of the Galaxy: Star-Lord Classic Vinyl Figure, produced for Halloween ComicFest, ranked #5. DC Collectibles also charted in the top ten; the DC Designer Series: The Trinity by Jason Fabok Statue ranked #6.

Paizo Publishing’s Starfinder RPG: Alien Archive 2, a sourcebook for the space opera role-playing game, was October’s best-selling game product and one of the eight Paizo products among the month’s top ten. Also in the top ten was IDW Games’ Batman: The Animated Series: Gotham Under Siege Game, which ranked #5 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.22% 37.89%
DC ENTERTAINMENT 30.48% 32.99%
IMAGE COMICS 12.62% 12.64%
IDW PUBLISHING 4.03% 3.74%
DARK HORSE COMICS 3.32% 2.41%
DYNAMITE ENTERTAINMENT 2.37% 2.06%
BOOM! STUDIOS 1.86% 1.52%
VIZ MEDIA 1.34% 0.48%
TITAN COMICS 0.87% 0.57%
RANDOM HOUSE 0.78% 0.16%
OTHER NON-TOP 10 8.11% 5.55%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2018 VS. SEPTEMBER 2018

COMICS 11.93% 11.51%
GRAPHIC NOVELS 3.28% -0.76%
TOTAL COMICS/GN 9.32% 10.49%
TOYS 19.04% 22.50%

OCTOBER 2018 VS. OCTOBER 2017

COMICS 9.66% 5.33%
GRAPHIC NOVELS 5.30% 14.38%
TOTAL COMICS/GN 8.38% 5.95%
TOYS 21.58% 47.81%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS 2.13% -5.56%
GRAPHIC NOVELS -3.76% -4.45%
TOTAL COMICS/GN 0.38% -5.48%
TOYS -2.16% -1.15%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 95 41 0 136
DC ENTERTAINMENT 78 38 1 117
IMAGE COMICS 78 24 0 102
IDW PUBLISHING 34 16 0 50
DARK HORSE COMICS 23 20 0 43
BOOM! STUDIOS 26 14 0 40
DYNAMITE ENTERTAINMENT 27 9 0 36
VIZ MEDIA 0 26 0 26
TITAN COMICS 12 12 1 25
ARCHIE COMICS 11 4 0 15
OTHER NON-TOP 10 142 236 36 414
TOTAL 526 440 38 1004

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #56 $3.99 AUG180501-M DC
2 THE WALKING DEAD #1 15TH-ANNIVERSARY EDITION $2.99 JUL188116-M IMA
3 SPIDER-GEDDON #1 $3.99 AUG180842-M MAR
4 BATMAN #57 $3.99 AUG180503-M DC
5 SPIDER-GWEN: GHOST-SPIDER #1 $3.99 AUG180854-M MAR
6 HEROES IN CRISIS #2 $3.99 AUG180462-M DC
7 VENOM #7 $3.99 AUG180979-M MAR
8 JUSTICE LEAGUE #10 $3.99 AUG180480-M DC
9 AMAZING SPIDER-MAN #7 $3.99 AUG180971-M MAR
10 AMAZING SPIDER-MAN #8 $3.99 AUG180975-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #56 $3.99 AUG180501-M DC
2 SPIDER-GEDDON #1 $3.99 AUG180842-M MAR
3 VENOM #7 $3.99 AUG180979-M MAR
4 BATMAN #57 $3.99 AUG180503-M DC
5 VENOM ANNUAL #1 $4.99 AUG180977 MAR
6 SPIDER-GWEN: GHOST-SPIDER #1 $3.99 AUG180854-M MAR
7 HEROES IN CRISIS #2 $3.99 AUG180462-M DC
8 AMAZING SPIDER-MAN #7 $3.99 AUG180971-M MAR
9 AMAZING SPIDER-MAN #8 $3.99 AUG180975-M MAR
10 JUSTICE LEAGUE #10 $3.99 AUG180480-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
2 WONDER WOMAN EARTH ONE VOLUME 2 HC $24.99 JUL180591 DC
3 MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) $16.99 JUL180133 IMA
4 BATMAN VOLUME 7: THE WEDDING TP $16.99 JUL180717 DC
5 GIDEON FALLS VOLUME 1: BLACK BARN TP (MR) $9.99 AUG180153-M IMA
6 ISOLA VOLUME 1 TP $9.99 JUL180153-M IMA
7 THE WICKED & THE DIVINE VOLUME 7 TP (MR) $17.99 AUG180194 IMA
8 DEATH OR GLORY VOLUME 1 TP (MR) $16.99 AUG180126-M IMA
9 AVENGERS BY JASON AARON VOLIME 1: FINAL HOST TP $17.99 JUL181176-M MAR
10 BATMAN & THE JUSTICE LEAGUE MANGA VOLUME 1 TP $12.99 JUN180436 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WONDER WOMAN: EARTH ONE VOLUME 2 HC $24.99 JUL180591 DC
2 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
3 MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) $16.99 JUL180133 IMA
4 AMAZING SPIDER-MAN BY MICHELINIE & MCFARLANE OMNIBUS HC $100.00 APR180851 MAR
5 THE WALKING DEAD COMPENDIUM 15TH ANNV BOX SET $200.00 APR188923 IMA
6 BATMAN VOLUME 7: THE WEDDING TP $16.99 JUL180717 DC
7 THE WICKED & THE DIVINE VOLUME 7 TP (MR) $17.99 AUG180194 IMA
8 X-MEN: GRAND DESIGN: SECOND GENESIS TP $29.99 JUL181178 MAR
9 TOMB OF DRACULA OMNIBUS VOLUME 1 HC $100.00 APR180852 MAR
10 MARVELOCITY: THE MARVEL COMIC ART OF ALEX ROSS HC $50.00 JUL182072 PAN

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MEGA MAN: OFFICIAL COMPLETE WORKS TP $39.99 AUG182411 UDO
2 THE YEAR’S BEST DARK FANTASY & HORROR 2018 $19.95 FEB188260 PRI
3 SUPER MARIO ENCYCLOPEDIA HC $39.99 JUN180310 DAR
4 DARK SOULS II: DESIGN WORKS HC $49.99 AUG151751 UDO
5 OKAMI: OFFICIAL COMPLETE WORKS SC $39.99 MAY073783 UDO
6 BILL SIENKIEWICZ: MUTANTS & MOON KNIGHTS ARTIFACT EDITION HC $90.00 APR180447 IDW
7 BATMAN: THE KILLING JOKE NOVEL HC $24.95 JUL182219 TTN
8 LULU IS A RHINOCEROS $16.99 FEB188267 WIC
9 ART OF TROMA HC (MR) $34.99 JUL181247 DE
10 THE SHADOW DOUBLE NOVEL VOLUME 135 $14.95 AUG182175 SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: MERCY 12-INCH STATUE MAR188055 BLI
2 MARVEL GALLERY: AVENGERS INFINITY WAR: THOR PVC FIGURE APR182164 DST
3 POP! MARVEL: GUARDIANS OF THE GALAXY: COMIC ROCKET RACCOON CLASSIC VINYL FIGURE APR188340 FUN
4 DC GALLERY: THE BATMAN WHO LAUGHS PVC FIGURE MAY182303 DST
5 POP! MARVEL: GUARDIANS OF THE GALAXY: STAR-LORD CLASSIC HALLOWEEN COMIC FEST 2018 VINYL FIGURE APR188339 FUN
6 DC DESIGNER SERIRES: TRINITY BY JASON FABOK STATUE MAR180386 DC
7 MARVEL GALLERY: AVENGERS INFINITY WAR: BLACK WIDOW PVC FIGURE APR182160 DST
8 MARVEL GALLERY: WOLVERINE COMIC PVC FIGURE APR182171 DST
9 THE IRON GIANT DIECAST 1/12 SCALE ACTION FIGURE JAN188313 100
10 VENOM LEGENDS 6-INCH ACTION FIGURES JUL178802 HAS

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 STARFINDER RPG: ALIEN ARCHIVE 2 HC AUG183177 PAI
2 CREATURE CODEX HC JUL183073 PAI
3 MARVEL HEROCLIX: SECRET WARS BOOSTER BRICK JUN182958 NEC
4 PATHFINDER RPG ADVANCED RACE GUIDE POCKET EDITION AUG183170 PAI
5 BATMAN THE ANIMATED SERIES: GOTHAM UNDER SIEGE GAME JUN180756 IDW
6 PATHFINDER RPG: NPC CODEX POCKET EDITION AUG183171 PAI
7 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
8 PATHFINDER CAMPAIGN SETTING: SANDPOINT: LIGHT OF THE LOST COAST AUG183172 PAI
9 STARFINDER ADVENTURE PATH: AGAINST THE AEON THRONE PART 3 AUG183178 PAI
10 PATHFINDER FLIP-MAT: BASIC TERRAIN MULTI-PACK JUN132387 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, News | Tagged , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for September 2018

Wholesale Slaughter in “Heroes in Crisis” &
Batman “Dick Pic” Fails to Win the Month for DC

I’m surprised.  Events, Super-hero deaths, Batman showing off his batawang (and the instant sell-out that this entailed), I thought DC had a good chance to close the gap with Marvel.  But Marvel was again #1 overall, beating DC by more than 10% in both dollar sales and unit sales, even though 5 of the top 6 books were from DC.

What is NOT surprising is that comic fans continue to be reliable in what they buy.  The Return of Wolverine was the #1 book for September. Kill a hero and the books sells through the roof.  Bring the hero back to life, again, a #1 seller.  Rinse-Repeat.  Kill-Resurrect-Kill-Resurrect.  Readers sometimes wonder why death is a revolving door for super-heroes.  They need look no further than the sales charts.

Sales were down in September in both $ and units compared to August.  Comparing to September 2017, $ were up 3.84% while units were down ~5% (showing that prices paid for comics have gone up, on average, in the past year).  This is similar to the trend of the past few months.

Image had 5 of the top 10 Graphic Novels by units (including the top 4) and the top 3 by $ invoiced.  DC & Marvel rounded out the top 10.

The sales charts are top-heavy.  The detailed sales for August 2018 show average sales dropping under 10,000 at spot 180 and under 5,000 by spot 264.  While Marvel outshipped DC by 42 items, it is important to realize that Marvel regularly ships ~40 books selling <10,000 units.  A lot of the extra “filler” titles Marvel is dumping onto the racks are not selling that well.

Comic sales continue their overall downward trend and all the marketing stunts do not seem to be reversing the tide.  Money spent by the existing fanbase is shifting around from place to place, but new readers do not seem to be coming in and sticking around.  Comic shops were LOADED with predatory individuals buying up all the Batman penis comics to re-sell on eBay, but are any of those eBay sellers going to be back to buy comics that they cannot make a quick buck from?  I don’t think so.

I’m left wondering how the tide can be turned.  People tend to read less and less, this includes all media, and print comics are not a really good bargain in $ spent vs. entertainment hours compared to movies and video games (or even prose novels).  Sales are skewed to people in love with the medium and willing to pay MORE on average for it that other forms of entertainment.  Which leaves us with the solution being to get more people to fall in love with comics.  Thoughts?

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (October 12, 2018) — The mystery of Wolverine’s resurrection that has swirled since Marvel Legacy #1 reached its climax in Charles Soule and Steve McNiven’s Return of Wolverine #1 from Marvel Comics, the best-selling comic book of September 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was September’s top publisher with a 39.86% dollar share and a 43.24% unit share. DC Entertainment was second for the month with a 29.06% dollar share and a 32.76% unit share. Image Comics was third with a 10.13% dollar share and a 8.74% unit share. In fourth was Dark Horse Comics with a 3.62% dollar share and a 2.91% unit share, followed by IDW Publishing with a 3.14% dollar share and a 2.84% unit share, BOOM! Studios with a 2.12% dollar share and a 1.65% unit share, and Dynamite Entertainment with a 1.55% dollar share and a 1.38% unit share.

dollar-shareunit-share

Marvel Comics had five titles in the top ten. In addition to Return of Wolverine #1, Donny Cates, Gerry Duggan, Cory Smith, and Brian Level’s Thanos Legacy #1 ranked #7; Fantastic Four #2 ranked #8; Nick Spencer, Humberto Ramos, and Steve Lieber’s Amazing Spider-Man #6 ranked #9; and Spencer, Ryan Ottley, and Cliff Rathburn’s Amazing Spider-Man #5 ranked #10. DC Entertainment had five titles in the top ten: Tom King and Clay Mann’s Heroes in Crisis #1 ranked #2; Geoff Johns and Gary Frank’s Doomsday Clock #7 ranked #3; King and Tony S. Daniel’s Batman #55 ranked #4; Brian Azzarello and Lee Bermejo’s Batman: Damned #1, the debut release of DC’s Black Label imprint, ranked #5; and King and Matt Wagner’s Batman #54 ranked #6. Among the premier publishers, Image Comics’ The Walking Dead #183 ranked #19; Dark Horse Comics’ Stranger Things #1, based on the Netflix series, ranked #20; BOOM! Studios’ Mighty Morphin Power Rangers #31 ranked #111; IDW Publishing’s Rick and Morty vs. Dungeons & Dragons #2, a co-publication with Oni Press, ranked #118; and Dynamite Entertainment’s Vampirella/Dejah Thoris #1 ranked #129.

Ending with a death that forever changes the series, Brian K. Vaughan and Fiona Staples’ Saga Volume 9 from Image Comics was September’s best-selling graphic novel and one of the five Image titles among the top ten. DC Entertainment had three titles in the top ten, led by Tom King, David Finch, Joelle Jones, and Mikel Janin’s Batman & Catwoman: The Wedding Album at #5. Marvel Comics had two titles in the top ten; their top book, Chris Eliopoulos and Marc Smuerak’s Franklin Richards: A Fantastic Year, ranked #6.

Yen On’s light novel Overlord Volume 8 was September’s best-selling book. Also in the top ten, BOOM! Studios’ Jim Henson’s Labyrinth: Shortcuts ranked #4 for the month and the softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 48 ranked #7.

Josh Brolin’s performance as Thanos was brought to life by Diamond Select Toys for the Marvel Gallery: Avengers Infinity War: Thanos PVC Figure, the best-selling toy product of September, and one of the four Diamond Select Toys products in the top ten. DC Collectibles had three products in the top ten, led by the DC TV: The Flash Season 3 Action Figure at #6.

Paizo’s Creature Codex, a sourcebook for the Pathfinder role-playing game and other 5E systems, was September’s best-selling game product and one of the eight Paizo products in the top ten.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 39.86% 43.24%
DC ENTERTAINMENT 29.06% 32.76%
IMAGE COMICS 10.13% 8.74%
DARK HORSE COMICS 3.62% 2.91%
IDW PUBLISHING 3.14% 2.84%
BOOM! STUDIOS 2.12% 1.65%
DYNAMITE ENTERTAINMENT 1.55% 1.38%
VIZ MEDIA 1.11% 0.43%
ONI PRESS 0.99% 0.69%
TITAN COMICS 0.80% 0.47%
OTHER NON-TOP 10 7.63% 4.88%

 COMPARATIVE SALES STATISTICS

DOLLARS UNITS
SEPTEMBER 2018 VS. AUGUST 2018
COMICS -4.51% -0.16%
GRAPHIC NOVELS -7.07% -3.86%
TOTAL COMICS/GN -5.30% -0.48%
TOYS -29.36% -9.02%
SEPTEMBER 2018 VS. SEPTEMBER 2017
COMICS 0.75% -6.58%
GRAPHIC NOVELS 11.74% 15.36%
TOTAL COMICS/GN 3.84% -5.09%
TOYS -1.58% 11.95%
THIRD QUARTER 2018 VS. SECOND QUARTER 2018
COMICS 0.23% -0.05%
GRAPHIC NOVELS 0.83% 1.89%
TOTAL COMICS/GN 0.40% 0.10%
TOYS 41.66% 28.44%
THIRD QUARTER 2018 VS. THIRD QUARTER 2017
COMICS 7.44% -0.82%
GRAPHIC NOVELS 1.95% 3.85%
TOTAL COMICS/GN 5.81% -0.47%
TOYS 9.23% 6.96%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 1.25% -6.78%
GRAPHIC NOVELS -4.80% -6.37%
TOTAL COMICS/GN -0.55% -6.75%
TOYS -4.74% -6.11%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 99 44 0 143
DC ENTERTAINMENT 66 35 0 101
IMAGE COMICS 66 27 0 93
DARK HORSE COMICS 25 21 0 46
IDW PUBLISHING 29 10 0 39
BOOM! STUDIOS 25 10 0 35
TITAN COMICS 11 7 3 21
VIZ MEDIA 0 21 0 21
ONI PRESS 9 7 0 16
DYNAMITE ENTERTAINMENT 12 3 0 15
OTHER NON-TOP 10 135 202 14 351
TOTAL 477 387 17 881

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 RETURN OF WOLVERINE #1 $4.99 JUL180952-M MAR
2 HEROES IN CRISIS #1 $3.99 JUL180592-M DC
3 DOOMSDAY CLOCK #7 $4.99 JUL180604-M DC
4 BATMAN #55 $3.99 JUL180626-M DC
5 BATMAN: DAMNED #1 (MR) $6.99 JUL180597-M DC
6 BATMAN #54 $3.99 JUL180624-M DC
7 THANOS LEGACY #1 $4.99 JUL180975-M MAR
8 FANTASTIC FOUR #2 $3.99 JUL180969-M MAR
9 AMAZING SPIDER-MAN #6 $3.99 JUL181041-M MAR
10 AMAZING SPIDER-MAN #5 $3.99 JUL181038-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 RETURN OF WOLVERINE #1 $4.99 JUL180952-M MAR
2 BATMAN: DAMNED #1 (MR) $6.99 JUL180597-M DC
3 DOOMSDAY CLOCK #7 $4.99 JUL180604-M DC
4 HEROES IN CRISIS #1 $3.99 JUL180592-M DC
5 THANOS LEGACY #1 $4.99 JUL180975-M MAR
6 BATMAN #55 $3.99 JUL180626-M DC
7 SPIDER-GEDDON #0 $4.99 JUL180991-M MAR
8 BATMAN #54 $3.99 JUL180624-M DC
9 AMAZING SPIDER-MAN #6 $3.99 JUL181041-M MAR
10 AMAZING SPIDER-MAN ANNUAL #1 $4.99 JUL181035-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 9 TP (MR) $14.99 JUL180297 IMA
2 THE WALKING DEAD VOL. 30: NEW WORLD ORDER TP (MR) $16.99 JUL180335 IMA
3 MONSTRESS VOLUME 3 TP (MR) $16.99 JUL180261-M IMA
4 OBLIVION SONG BY KIRKMAN & DE FELICI VOL. 1 TP (MR) $9.99 JUL180159 IMA
5 BATMAN/CATWOMAN: THE WEDDING ALBUM HC $17.99 JUN180572 DC
6 FRANKLIN RICHARDS: A FANTASTIC YEAR #1 $7.99 JUL180973 MAR
7 DC SUPER HERO GIRLS: THE SEARCH FOR ATLANTIS TP $9.99 JUN180439 DC
8 DESCENDER VOLUME 6: WAR MACHINE TP $16.99 JUL180209 IMA
9 STAR WARS: DARTH VADER VOLUME 3: BURNING SEAS TP $19.99 JUN180982 MAR
10 ACTION COMICS #1000: THE DELUXE EDITION HC $19.99 JUN180558 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 9 TP (MR) $14.99 JUL180297 IMA
2 THE WALKING DEAD VOL. 30: NEW WORLD ORDER TP (MR) $16.99 JUL180335 IMA
3 MONSTRESS VOLUME 3 TP (MR) $16.99 JUL180261-M IMA
4 BATMAN BY JEPH LOEB AND TIM SALE OMNIBUS HC $125.00 MAR180338 DC
5 SPIDER-MAN VS. VENOM OMNIBUS HC $125.00 MAR180976 MAR
6 ABSOLUTE BATMAN: THE KILLING JOKE HC $49.99 JAN180393 DC
7 EARTH X TRILOGY OMNIBUS ALPHA HC $125.00 MAR180975 MAR
8 BATMAN/CATWOMAN: THE WEDDING ALBUM HC $17.99 JUN180572 DC
9 DARK KNIGHT III: THE MASTER RACE TP $24.99 JUN180575 DC
10 MARVEL MASTERWORKS: KILLRAVEN VOLUME 1 HC $100.00 MAR180981-M MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERLORD LIGHT NOVEL VOLUME 8 HC $20.00 JUL182378 YEN
2 DISNEY/PIXAR: THE INCREDIBLES LIITLE GOLDEN BOOK $4.99 JUL181942 GOL
3 BLACK PANTHER: WARRIORS OF WAKANDA LITTLE GOLDEN BOOK $4.99 JUL181940 GOL
4 JIM HENSON’S LABYRINTH: SHORTCUTS HC $24.99 MAY181211 BOO
5 GRIMM FAIRY TALES ADULT COLORING BOOK 1 $12.99 OCT151871 ZEN
6 DC SUPER FRIENDS: AQUAMAN LITTLE GOLDEN BOOK HC $4.99 JUL181941 GOL
7 OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC $29.95 APR181580-M GEM
8 GRIMM FAIRY TALES ADULT COLORING BOOK” THE LITTLE MERMAID $12.99 JUN182128 ZEN
9 DOG MAN VOLUME 5: LORD OF THE FLEAS GN $9.99 JUN181814 GRA
10 THE SORCERER’S APPRENTICE LITTLE GOLDEN BOOK $4.99 JUL181943 GOL

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL GALLERY: AVENGERS INFINITY WAR: THANOS PVC FIGURE APR182161 DST
2 MARVEL GALLERY: AVENGERS INFINITY WAR: CAPTAIN AMERICA PVC FIGURE APR182158 DST
3 DEADPOOL LEGENDS 6-INCH ACTION FIGURES JUL178752 HAS
4 MARVEL SELECT: BEAST COMIC ACTION FIGURE MAR182431 DST
5 AVENGERS LEGENDS GEAR: INFINITY GAUNTLET JUL178729 HAS
6 DC TV THE FLASH SEASON 3 ACTION FIGURE AUG170365 DC
7 FINAL FANTASY: BAHAMUT CREATURES BRING ARTS FIGURE DEC178373 SQU
8 DC CORE: BATMAN PVC STATUE MAR180390 DC
9 DC DESIGNER SERIES: THE JOKER BY BRIAN BOLLAND MINI STATUE MAR180389 DC
10 MARVEL PREMIERE: VENOM STATUE JUL172797 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 CREATURE CODEX HC JUL183073 PAI
2 STARFINDER RPG: ARMORY HC MAY182931 PAI
3 PATHFINDER FLIP-MAT: BASIC TERRAIN MULTI-PACK JUN132387 PAI
4 THE TOME OF BEASTS HC JUN168476 PAI
5 STARFINDER ADVENTURE PATH: THE AEON THRONE PART 1 JUN182907 PAI
6 PATHFINDER FLIP TILES: FOREST STARTER SET JUN182906 PAI
7 MAGIC THE GATHERING TCG: COMMANDER 2018 APR182621 ALL
8 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
9 PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI
10 MODERN AGE RPG: BASIC RULEBOOK HC MAR182714 GRE

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
or Facebook page: https://www.facebook.com/ComicSpectrum

Posted in Comics, Comics Sales, Diamond, News | Tagged , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for August 2018

Fantastic Four #1 Relaunch is #1 Comic
Marvel has 4 of Top 10 and is #1 Publisher in Sales and Units

Not surprisingly, relaunched #1 comics with loads of variant covers do really well in sales to comic shops.  This month it was the long awaited return of the Fantastic Four that hit #1 is sales.  Marvel is again #1 overall, beating DC my more than 12% in both dollar sales and unit sales.

Sales were down in August in both $ and units compared to July.  Comparing to August 2017, $ were up ~5% while units were down ~5% (showing that prices paid for comics have gone up, on average, in the past year).

Looking at the top Graphic Novels by $, it seems clear that younger readers are playing a part in sales, with Legends of Korra Book 3 coming in at #1 and DC Superhero Girls “Out of the Bottle” coming in at #2.  These are clearly targeted at younger readers, and this makes me somewhat hopeful) about the future, if the readers developed on these books “graduate” to other comics as they get older.

DC has very vocal fan support online and in comic shops that I frequent here in Southern California, but those loudly pro-DC fans do not seem to be outpacing the silent masses buying up Marvel comics like crazy.

DC can sell the heck out of the Batman and JLA franchises, plus events are always popular with comic shops/fans. Beyond that, their sales tend to fall off.  Marvel tends to have more strong franchises (in addition to their events also selling like hotcakes): Spider-Man, X-Men, Avengers, Star Wars, Marvel Cosmic.

It would be interesting to discuss (civilly) why Marvel consistently outsells DC in the comments section.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (September 14, 2018) — Johnny Storm’s search for Reed Richards and Sue Storm continues while Ben Grimm proposes to Alicia Masters in Dan Slott, Sara Pichelli, Simone Bianchi, Skottie Young, and Marte Gracia’s Fantastic Four #1 from Marvel Comics, the best-selling comic book of April 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was August’s top publisher with a 40.87% dollar share and a 43.12% unit share. DC Entertainment was second for the month with a 27.51% dollar share and a 31.02% unit share. Image Comics was third with an 8.90% dollar share and a 9.08% unit share. In fourth was IDW Publishing with a 4.43% dollar share and a 3.81% unit share, followed by Dark Horse Comics with a 3.05% dollar share and a 2.37% unit share, BOOM! Studios with a 2.58% dollar share and a 2.30% unit share, VIZ media with a 1.33% dollar share and a 0.54% unit share, and Dynamite Entertainment with a 1.32% dollar share and a 1.12% unit share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten. In addition to Fantastic Four #1, Garry Duggan and Mike Deodato’s Infinity Wars #1 ranked #2; Nick Spencer, Ryan Ottley and Cliff Rathburn’s Amazing Spider-Man #3 ranked #5 and Spencer, Ottley and Rathburn’s Amazing Spider-Man #4 ranked at #7.

DC Entertainment had six titles in the top ten, led by Tom King and Lee Weeks’ Batman #52 at #3, followed by King and Weeks’ Batman #53 at #4. The Sandman Universe #1, a special one-shot launching Neil Gaiman’s Sandman Universe titles written by Si Spurrier, Nalo Hopkinson, Kat Howard and Dan Watters, ranked #6 with Brian Michael Bendis, Ivan Reis and Joe Prado’s Superman #2 ranked #8. Justice League #5, by James Tynion IV, Doug Mahnke and Jaime Mendoza ranked #9, while Justice League #6 by Scott Snyder and Jorge Jimenez ranked #10.

Among the premier publishers, Image Comics’ The Walking Dead #182 was their top book at #14; IDW Publishing’s Rick and Morty vs. Dungeons & Dragons #1, a co-production with Oni Press, ranked #65; Mighty Morphin Power Rangers: Shattered Grid #1 was BOOM! Studios’ best-selling book at #94; Dark Horse Comics’ Seeds ranked #154, and Dynamite Entertainment’s top book, Project Superpowers #1, ranked #175.

Dark Horse Comics’ The Legend of Korra Volume 3: Turf Wars Part 3, continuing the fan-favorite Nickelodeon animated series, was August’s best-selling graphic novel. DC Entertainment had two titles in the top ten, led by DC Super Hero Girls: Out of the Bottle at #2. Image Comics had five titles, with East of West Volume 8 their top book at #2. Marvel Comics also had two titles in the top ten; Black Panther Book 1: A Nation Under Our Feet was their best-selling book at #4.

In August, for the second month in a row, Gemstone’s Overstreet Comic Book Price Guide Volume 48 was the month’s best-selling book. Also in the top ten, IDW Publishing’s John Byrne: X-Men Artifact Edition ranked #4.

Based on Blizzard Entertainment’s best-selling video game, Good Smile’s Overwatch: D.Va “Classic Skin” Nendoroid was August’s best-selling toy product. Diamond Select Toys had three products in the top ten: the Marvel Gallery: Taco Truck Deadpool PVC Figure ranked #3, the Pacific Rim Uprising Select Series 2 Action Figures ranked #7, and the DC Gallery: Batman The Animated Series: Harley Quinn 25th-Anniversary Deluxe PVC Figure ranked #10.

Paizo’s Starfinder RPG: Armory, a sourcebook for the space role-playing game, was August’s best-selling game product and one of the nine Paizo products in the top ten, including July’s best-selling product, the Pathfinder Playtest Rulebook, which charted at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.87%

43.12%

DC ENTERTAINMENT

27.51%

31.02%

IMAGE COMICS

8.90%

9.08%

IDW PUBLISHING

4.43%

3.81%

DARK HORSE COMICS

3.05%

2.37%

BOOM! STUDIOS

2.58%

2.30%

VIZ MEDIA

1.33%

0.54%

DYNAMITE ENTERTAINMENT

1.32%

1.12%

TITAN COMICS

0.98%

0.66%

AFTERSHOCK COMICS

0.63%

0.72%

OTHER NON-TOP 10

8.40%

5.27%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

AUGUST 2018 VS. JULY 2018

COMICS

-1.95%

-6.19%

GRAPHIC NOVELS

33.98%

28.57%

TOTAL COMICS/GN

6.88%

-3.97%

TOYS

49.89%

32.04%

AUGUST 2018 VS. AUGUST 2017

COMICS

5.04%

-5.25%

GRAPHIC NOVELS

2.91%

1.44%

TOTAL COMICS/GN

4.37%

-4.71%

TOYS

13.76%

4.26%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

1.31%

-6.80%

GRAPHIC NOVELS

-6.73%

-8.83%

TOTAL COMICS/GN

-1.10%

-6.95%

TOYS

-5.15%

-8.32%

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

45

0

131

DC ENTERTAINMENT

72

30

1

103

IMAGE COMICS

61

16

0

77

IDW PUBLISHING

39

24

0

63

DARK HORSE COMICS

23

21

0

44

BOOM! STUDIOS

27

14

0

41

TITAN COMICS

15

10

3

28

DYNAMITE ENTERTAINMENT

14

6

0

20

AFTERSHOCK COMICS

13

2

0

15

VIZ MEDIA

0

15

0

15

OTHER NON-TOP 10

114

180

31

325

TOTAL

464

363

35

862

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

BATMAN #52

$3.99

JUN180463-M DC

4

BATMAN #53

$3.99

JUN180465-M DC

5

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

6

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

7

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

8

SUPERMAN #2

$3.99

JUN180537-M DC

9

JUSTICE LEAGUE #5

$3.99

JUN180507-M DC

10

JUSTICE LEAGUE #6

$3.99

JUN180509-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

4

BATMAN #52

$3.99

JUN180463-M DC

5

PUNISHER #1

$4.99

JUN180809-M MAR

6

BATMAN #53

$3.99

JUN180465-M DC

7

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

8

INFINITY WARS #2

$4.99

JUN180799-M MAR

9

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

10

VENOM: FIRST HOST #1

$3.99

JUN180823-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF KORRA VOLUME 3 : TURF WARS PT 3 TP

$10.99

FEB180062 DAR

2

DC SUPER HERO GIRLS: OUT OF THE BOTTLE TP

$9.99

FEB180156 DC

3

EAST OF WEST VOLUME 8 TP

$16.99

JUN180144 IMA

4

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

RAT QUEENS VOL. 5: COLOSSAL MAGIC NOTHING TP (MR)

$16.99

MAY180229 IMA

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

KILL OR BE KILLED VOLUME 4 TP (MR)

$16.99

JUN180190 IMA

9

I HATE FAIRYLAND VOLUME 4 TP (MR)

$16.99

JUN180176 IMA

10

SEX CRIMINALS VOL. 5: FIVE-FINGERED DISCOUNT TP (MR)

$16.99

JUN180239 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 2 HC (MR)

$100.00

FEB180917 MAR

2

JACK KIRBY: MARVEL HEROES & MONSTERS ARTIST EDITION

$90.00

FEB180485 IDW

3

X-MEN REVOLUTION BY CHRIS CLAREMONT OMNIBUS HC

$100.00

FEB180914 MAR

4

AMAZING SPIDER-MAN EPIC COLLECTION: VENOM TP

$39.99

JUN180972 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

X-MEN: DARK PHOENIX SAGA OMNIBUS HC

$100.00

FEB180915 MAR

9

SEVEN SOLDIERS BY GRANT MORRISON OMNIBUS HC

$75.00

FEB180312 DC

10

INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580-M GEM

2

THE YEAR’S BEST SCIENCE FICTION & FANTASY 2018

$19.95

JAN188603 PRI

3

DOCTOR WHO: ONE DOCTOR TWO HEARTS HC

$9.99

DEC178057 BBC

4

JOHN BYRNE X-MEN ARTIFACT EDITION HC

$75.00

MAR180554 IDW

5

STAR WARS LITTLE GOLDEN BOOK: I AM A WOOKIE

$4.99

MAY181770 GOL

6

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

7

JIM HENSON’S THE DARK CRYSTAL ARTIST TRIBUTE HC

$24.99

FEB181211 BOO

8

BE A STAR, WONDER WOMAN BOARD BOOK

$7.99

MAY181564 CAP

9

DC SUPER HERO GIRLS: WONDER WOMAN FOR PRESIDENT

$5.99

MAY181938 RAN

10

COURAGEOUS CAPTAIN AMERICA LITTLE GOLDEN BOOK

$4.99

MAR161966 GOL

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: D.VA “CLASSIC SKIN” NENDOROID NOV178113 GOO

2

VOLTRON: HYPERPHASE VOLTRON SDCC 2018 5-PIECE GIFT SET JAN189071 PLA

3

X-MEN LEGENDS 6-INCH ACTION FIGURES JUL178804 HAS

4

MARVEL GALLERY: TACO TRUCK DEADPOOL PVC FIGURE MAR182429 DST

5

DRAGONBALL SUPER DRAGON STARS ACTION FIGURES FEB188788 BAN

6

AVENGERS INFINITY WAR MC-004: INFINITY GAUNTLET REPLICA STATUE DEC178326 BEA

7

PACIFIC RIM UPRISING SELECT SERIES 2 ACTION FIGURES JAN182369 DST

8

SW BLACK SERIES 6IN AF ASST 201803 FEB188917 HAS

9

SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK DEC178718 FUN

10

DC GALLERY BATMAN TAS 25 ANNIV HARLEY QUINN DLX PVC FIG APR172648 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

STARFINDER RPG :ARMORY HC

MAY182931 PAI

2

PATHFINDER PLAYTEST RULEBOOK SC MAY182921 PAI

3

STARFINDER RPG CORE RULEBOOK HC JUN173371 PAI

4

PATHFINDER PLAYTEST RULEBOOK HC MAY182922 PAI

5

PATHFINDER PLAYTEST RULEBOOK DELUXE HARDCOVER MAY182923 PAI

6

PATHFINDER RPG: ULTIMATE COMBAT POCKET EDITION MAY182927 PAI

7

PATHFINDER RPG: BESTIARY 5 POCKET EDITION MAY182926 PAI

8

GLOOMHAVEN 2017 EDITION MAR188530 CEP

9

PATHFINDER RPG: PLANAR ADVENTURES HC APR182573 PAI

10

PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWN MAY182924 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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