Diamond Announces Top Sales for October 2016

DC Rebirth’s Dominance of Top 10 Ends
Loot Crate Is a Ticket to #1

The #1 book for October was BOOM!’s “Big Trouble in Little China/Escape From New York #1”.  This crossover of 2 cult franchises is interesting, but sales were really driven by its inclusion in the latest Loot Crate.  Loot Crate has a subscription base of over half a million and since BOOM! is an exclusive Diamond client all direct sales have to go through Diamond and are recorded on its sales chart, even though this comic was not topping sales in comic shops.  Walking Dead continued to place in the Top 10, with issue #159 charting in slot 10, which means Marvel & DC each had 4 books in the Top 10.

Marvel’s 4 Top 10 books were: Champions #1, Doctor Strange and the Sorcerors Supreme #1, Civil War #6, and Darth Vader #25.  DC’s 4 Top 10 books were all Batman: Batman issues #8 and 9, Dark Knight III #6, and All-Star Batman #3.  DC lacking a bunch of new #1s seems to be a main reason they dropped to 2nd place, falling back into the familiar “people buy Batman” pattern.

I said last month: “It remains to be seen if fans are moving away from Marvel or if they are instead being drawn in by the gravitational pull of the “newness” of Rebirth, and what will happen once the “new comic smell” wears off the Rebirth line and it becomes business as usual?”

It seems that sales are falling back to familiar patterns.  We’ll see if this continues with November sales.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 11, 2016) — The Marvel universe’s teenaged heroes form their own super-team in the wake of Civil War II in Mark Waid and Humberto Ramos’ Champions #1 from Marvel Comics, the best-selling comic book of October 2016 in terms of dollars invoiced, while BOOM! Studios’ Big Trouble in Little China/Escape from New York #1, a crossover between two classic John Carpenter films starring Kurt Russell, was October’s best-selling comic book by units sold, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 35.89% dollar share and a 36.58% unit share. DC Entertainment was the month’s number two publisher with a 30.70% dollar share and a 34.76% unit share. At number three was Image Comics with a 9.45% dollar share and an 8.83% unit share. IDW Publishing was fourth with a 4.70% dollar share and a 3.44% unit share, followed by Dark Horse Comics with a 3.47% dollar share and 2.27% units share.

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Marvel Comics had four titles in the top ten unit rankings including Champions #1 at #2, Robbie Thompson, Javier Rodriguez, and Alvaro Lopez’s Doctor Strange and the Sorcerers Supreme #1 at #3; Brian Michael Bendis and David Marquez’s Civil War II #6 at #7; and Kieron Gillen and Salvador Larocca’s Darth Vader #25, the concluding issue of the series, at #8. DC Entertainment had four titles in the top ten, led by Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #6 at #4, followed by Batman #8 at #5, Batman #9 at #6, and Scott Snyder and John Romita, Jr.’s All-Star Batman #3 at #9. Rounding out the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #159 from Image Comics ranked #10 for the month. Among the premier publishers, Dark Horse Comics’ Serenity: No Power in the ‘Verse #1 was their top book at #73, and IDW Publishing’s Teenage Mutant Ninja Turtles Universe #2 was their top book at #130.

Published to coincide with the debut of the new Champions team, Marvel’s Champions: No Time For Losers, a collection of classic 1970s Champions tales, was October’s best-selling graphic novel. Marvel had a total of four books among the top ten including Ryan North and Erica Henderson’s original graphic novel, The Unbeatable Squirrel Girl Beats Up the Marvel Universe at #6; Doctor Strange: Flight of Bones at #7; and the adult coloring book, Color Your Own Star Wars, at #8. Image Comics had five titles at the top ten, led by Kieron Gillen and Jamie McKelvie’s The Wicked and the Divine Volume 4: Rising Action at #2, followed by East of West Volume 6 at #3, Tokyo Ghost Volume 2 at #4, Low Volume 3: Shore of the Dying Light at #5, and Trees Volume 2 at #9. Rounding out the top ten, DC Entertainment’s Batman: The Dark Knight Returns Book & Mask Set ranked #10.

Dark Horse Comics’ Serenity Adult Coloring Book, an adult coloring book based on the fan-favorite Joss Whedon television series and movie, was October’s best-selling book. In total, Dark Horse Comics had five titles in the top ten, including Chuck Palahniuik’s Bait: Off-Color Stories For You to Color at #2, Avatar: The Last Airbender Adult Coloring Book at #5, and The Art of Fire Emblem: Awakening at #6. Dynamite Entertainment’s The Art of Atari, an art book that looks back at the classic video game system, ranked #3. Image Comics’ The Walking Dead: Rick Grimes Adult Coloring Book ranked #4 for the month. Also among the top ten, BOOM! Studios’ Mouse Guard Coloring Book ranked #8.

DC Collectibles’ Batman: The Animated Series: Deluxe Batmobile was October’s best-selling toy product and one of the manufacturer’s three products among the top ten. Diamond Select Toys had two products in the month’s top ten, led by the Marvel Premium Collection: Spider-Gwen Statue at #6.

WizKids/NECA’s Teenage Mutant Ninja Turtles HeroClix: Heroes in a Half Shell was October’s best-selling game product. IDW Publishing had two products among the top ten — the Back to the Future: Outatime Dice Game at #3 and Bed Wed Dead: A Game of Dirty Decisions Card Game at #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 35.89% 36.58%
DC ENTERTAINMENT 30.70% 34.76%
IMAGE COMICS 9.45% 8.83%
IDW PUBLISHING 4.70% 3.44%
DARK HORSE COMICS 3.47% 2.27%
BOOM! STUDIOS 2.85% 5.55%
DYNAMITE ENTERTAINMENT 2.00% 1.54%
TITAN COMICS 1.23% 1.13%
VIZ MEDIA 0.88% 0.29%
ONI PRESS 0.81% 0.58%
OTHER NON-TOP 10 8.00% 5.02%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2016 VS. SEPTEMBER 2016

COMICS 18.42% 18.38%
GRAPHIC NOVELS -7.01% -9.67%
TOTAL COMICS/GN 10.69% 16.23%
TOYS -1.07% -26.26%

OCTOBER 2016 VS. OCTOBER 2015

COMICS 5.74% 13.61%
GRAPHIC NOVELS -10.40% -5.82%
TOTAL COMICS/GN 1.09% 12.23%
TOYS -15.81% -23.92%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS 3.59% 2.86%
GRAPHIC NOVELS -0.01% -1.28%
TOTAL COMICS/GN 2.48% 2.52%
TOYS -5.05% -7.94%

 NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 89 39 0 128
DC ENTERTAINMENT 88 32 1 121
IMAGE COMICS 58 22 1 81
IDW PUBLISHING 44 31 0 75
DARK HORSE COMICS 25 21 0 46
BOOM! STUDIOS 28 10 0 38
TITAN COMICS 26 2 4 32
DYNAMITE ENTERTAINMENT 23 7 0 30
ONI PRESS 13 4 0 17
VIZ MEDIA 0 17 0 17
OTHER NON-TOP 10 134 160 19 313

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BIG TROUBLE IN LITTLE CHINA/ESCAPE FROM NEW YORK #1 $3.99 AUG161297-M BOO
2 CHAMPIONS #1 $4.99 AUG160733-M MAR
3 DOCTOR STRANGE AND THE SORCERERS SUPREME #1 $3.99 AUG160798-M MAR
4 DARK KNIGHT III: THE MASTER RACE #6 $5.99 JUN160290-M DC
5 BATMAN #8 $2.99 AUG160197-M DC
6 BATMAN #9 $2.99 AUG160203-M DC
7 CIVIL WAR II #6 $4.99 JUL160889-M MAR
8 DARTH VADER #25 $5.99 JUN160929-M MAR
9 ALL-STAR BATMAN #3 [*] $4.99 AUG160186-M DC
10 THE WALKING DEAD #159 (MR) $2.99 AUG160675-M IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CHAMPIONS: NO TIME FOR LOSERS #1 $7.99 AUG160750 MAR
2 THE WICKED & THE DIVINE VOL. 4: RISING ACTION TP (MR) $14.99 JUL160868 IMA
3 EAST OF WEST VOLUME 6 TP (MR) $14.99 JUL160823 IMA
4 TOKYO GHOST VOLUME 2 TP (MR) $14.99 JUL160853 IMA
5 LOW VOLUME 3: SHORE OF THE DYING LIGHT TP (MR) $14.99 MAY160689 IMA
6 UNBEATABLE SQUIRREL GIRL BEATS UP THE MARVEL UNIVERSE HC $24.99 JUN160947 MAR
7 DOCTOR STRANGE: FLIGHT OF BONES TP $24.99 JUL161070 MAR
8 COLOR YOUR OWN STAR WARS TP $9.99 JUL161075 MAR
9 TREES VOLUME 2 TP (MR) $12.99 NOV150698 IMA
10 BATMAN: THE DARK KNIGHT RETURNS BOOK & MASK SET $39.99 APR160376 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SERENITY ADULT COLORING BOOK TP $14.99 JUL160124 DAR
2 BAIT: OFF-COLOR STORIES FOR YOU TO COLOR HC $19.99 AUG160017 DAR
3 THE ART OF ATARI HC $39.99 JUL161467 DE
4 THE WALKING DEAD: RICK GRIMES ADULT COLORING BOOK (MR) $14.99 JUL160872 IMA
5 AVATAR THE LAST AIRBENDER ADULT COLORING BOOK TP $14.99 JUL160111 DAR
6 THE ART OF FIRE EMBLEM: AWAKENING HC $39.99 APR160139 DAR
7 DC COMICS ENCYCLOPEDIA UPDATED HC $40.00 AUG162215 DK
8 MOUSE GUARD COLORING BOOK $14.99 JUN161233 BOO
9 DC SUPER HEROES: BIG BOOK OF GIRL POWER HC $16.99 JUN162064 POC
10 DC SUPER HEROES: BIG BOOK OF SUPERPOWERS HC $16.99 JUN162065 POC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN: THE ANIMATED SERIES: DELUXE BATMOBILE FEB160290 DC
2 THE LEGEND OF ZELDA: LINK BETWEEN WORLDS: LINK FIGMA DX NOV158470 GOO
3 MARVEL: SPIDER-GWEN BISHOUJO STATUE MAR162521 KOT
4 DC COMICS: THE NEW 52: JUSTICE LEAGUE FIGURE 7-PACK BOX SET NOV138235 DC
5 THE LEGEND OF ZELDA: LINK BETWEEN WORLDS LINK FIGMA NOV158469 GOO
6 MARVEL PREMIUM COLLECTION: SPIDER-GWEN STATUE APR162612 DST
7 MARVEL GALLERY: DEADPOOL PVC FIGURE JUN162394 DST
8 STAR WARS: THE FORCE AWAKENS: C-3PO & R2-D2 WITH BB-8 ARTFX+ STATUE 3-PACK DEC152336 KOT
9 BATMAN: THE ANIMATED SERIES: BATMAN & ROBIN WITH BATSIGNAL 2-PACK JUN160386 DC
10 BATMAN V SUPERMAN: SUPERMAN MAF EX FIGURE NOV158137 MED

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL AUG163181 NEC
2 MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKS AUG163175 WIZ
3 BACK TO THE FUTURE: OUTATIME DICE GAME MAR160336 IDW
4 GAME OF THRONES RISK JUN152759 USA
5 GAME OF THRONES MONOPOLY APR152735 USA
6 BED WED DEAD: A GAME OF DIRTY DECISIONS CARD GAME JUN160573 IDW
7 MAGIC THE GATHERING TCG: KALADESH BUNDLE PACK AUG163176 WIZ
8 MARVEL HEROCLIX: NICK FURY AGENT OF SHIELD BOOSTER BRICK MAY152783 NEC
9 TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL FAST FORCES 6-PACK AUG163182 NEC
10 ARCANE ACADEMY CARD GAME JUN160572 IDW

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for September 2016

DC Dominates with Batman
Walking Dead Creeps Into Top 10

DC dominated unit sales by a whopping 13%, beating Marvel by ~5% on dollar sales, with Batman books taking the top 3 sales spots.  Marvel’s Civil War II #5 took the #4 sales spot, with Walking Dead #158 at 6, while DC continued to own the other 8 spots in the Top 10.  This is all in advance of Marvel’s new wave of “Marvel NOW” #1s that hit in October, so we will need to wait and see if the fan lust for anything with a #1 on the cover will allow Marvel to displace the hold on fan wallets that DC’s Rebirth has enjoyed these past few months.

On the collected edition side The Walking Dead Volume 26 took the #1 sales position, followed up by Jill Thompson’s Original Graphic Novel Wonder Woman: True Amazon, with Batman collections taking the #3 and 4 spots.

It’s no secret that comic readers cannot get enough Batman, but Kirkman’s zombies have a way of creeping onto the top of the sales charts occasionally as one of the few non superhero books to be able to do this on a consistent basis.  Marvel has had a historic hold on the hearts and minds of fans, but has fallen in recent months to the juggernaut which is DC’s Rebirth.  It remains to be seen if fans are moving away from Marvel or if they are instead being drawn in by the gravitational pull of the “newness” of Rebirth, and what will happen once the “new comic smell” wears off the Rebirth line and it becomes business as usual?  But DC is pulling out their big guns with Batman crossovers and an event combining Justice League with Suicide Squad (their top franchises) so perhaps they have a rolling strategy that will keep the fans buying in large numbers.  If that happens, it will represent a seismic shift in the power dynamic between the big two super-hero universes.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:
(BALTIMORE, MD) — (October 14, 2016) —
Batman hunts through Gotham City to locate Gotham Girl to help her after her encounter with the Psycho-Pirate in Tom King, Ivan Reis, and Joe Prado’s Batman #6 from DC Entertainment, the best-selling comic book of September 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
DC Entertainment was September’s top publisher with a 36.53% dollar share and a 43.45% unit share. Marvel Comics was the month’s number two publisher with a 31.40% dollar share and a 30.75% unit share. At number three was Image Comics with a 9.04% dollar share and a 8.80% unit share. IDW Publishing was fourth with a 4.60% dollar share and a 3.55% unit share, followed by Dark Horse Comics with a 3.23% dollar share and 2.43% units share.

dollar-shareunit-share

DC Entertainment had eight titles in the top ten including Scott Snyder and John Romita, Jr.’s All-Star Batman #2 at #2; Batman #7, the first chapter of “Night of the Monster Men,” at #3; Justice League #4 at #5; Francis Manapul’s Trinity #1 at #7; Supergirl #1 at #8; Suicide Squad #2 at #9; and Justice League #5 at #10. Brian Michael Bendis and David Marquez’s Civil War II #5 was Marvel Comics’ best-selling book for September at #4. Image Comics’ The Walking Dead #158 from Robert Kirkman and Charlie Adlard was the publisher’s top book at #6. IDW Publishing’s Revolution #1, the first part of IDW Publishing’s Hasbro crossover, was their top book at #85. Rounding out the premier publishers, Dark Horse Comics’ Black Hammer #3 from Jeff Lemire and Dean Ormston was their top book at #158.

Rick Grimes prepares a counterattack against the Whisperers in Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 26: Call to Arms from Image Comics, the best-selling graphic novel of September and one of the publisher’s two titles in the top ten. DC Entertainment had six titles in the top ten, led by Jill Thompson’s original graphic novel, Wonder Woman: The Last Amazon at #2. Dark Horse Comics’ Avatar: The Last Airbender Volume 13: North and South Part One ranked #6. Marvel Comics’ Secret Wars by Jonathan Hickman and Esad Ribic ranked #7.

BOOM! Studios’ Jim Henson’s Labyrinth Tales, an illustrated storybook based on the cult film, was September’s best-selling book. Image Comics’ The Walking Dead Adult Coloring Book was in the top ten at #10 as was IDW Publishing’s The Beauty of Horror: A Goregeous Coloring Book at #7.

Based on artwork for Dark Knight III: The Master Race, the DC Designer Series: Batman by Andy Kubert Statue from DC Collectibles was September’s best-selling toy product and one of the manufacturer’s six products among the top ten. Also in the top ten, Diamond Select Toys’ Ghostbusters Select Series 3 Action Figure ranked #7 for the month.
WizKids/NECA’s DC Dice Masters: Green Arrow and The Flash Foil Packs was September’s best-selling game product. IDW Publishing had two products among the top ten — The Godfather: The New Don Game ranked #3 for the month, and the Arcane Academy Card Game ranked #6.

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How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for August 2016

DC Continues to Dominate with Rebirth
DC Takes 9 of Top 10 Spots

Rebirth’s phased rollout is in its third month and DC continues to dominate sales, taking 9 of the top 10 slots.  Marvel shipped 93 comics to DC’s 75 and still came in second, showing that quantity of comics shipped is no guarantee of sales dominance if the fans and retailers are not buying all those books in large enough numbers.   DC had 5 #1 issues, two #2s and two issues of Batman in the Top 10.  Marvel’s sole Top 10 entry was Amazing Spider-Man  #16 at slot #4.

And DC won handily, beating Marvel by a ~8.5% in dollars and ~12.5% in units, the dollar share being lower due to the large number of DC books with a $2.99 cover price (Marvel’s cheapest books are $3.99).

But comic fans are a fickle lot, and they love comics with a big #1 plastered on the front, so when Marvel’s latest round of “Now” #1s hits the stands in October with titles like Champions and Jessica Jones, they may chip away at the Rebirth surge DC is experiencing.

That said, there is a lot of positive Rebirth buzz on the internet and in comic shops I have been in over the past couple of months, coupled with a really lackluster reaction to Civil War II and its spate of tie-ins.  This could mean DC will be able to hold on to the #1 Publisher position as long as they can keep the fans interested past the first story arcs on the Rebirth titles.

Or fans might just be shifting their interest away from ‘events’ and relaunched #1s are taking their place as the comics that gobble up the big bucks.  If so, we can expect to see more 4 to 6 issue series, renumbering after every story arc, to squeeze in more #1 issues from Marvel/DC in future.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (September 16, 2016) — Returning to her home on Coney Island, Harley Quinn faces an all-out zombie apocalypse in Amanda Conner, Jimmy Palmiotti, and Chad Hardin’s Harley Quinn #1 from DC Entertainment, the best-selling comic book of August 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Diamond Comic Distributors topped ten million non-promotional comic books shipped during the month for the first time in nearly twenty years, with comic shops purchasing 10.26 million comic books in August.

With sales powered by the Rebirth publishing initiative, DC Entertainment was August’s top publisher with a 39.27% dollar share and a 44.59% unit share. Marvel Comics was the month’s number two publisher with a 30.78% dollar share and a 32.11% unit share. At number three was Image Comics with a 7.66% dollar share and a 7.78% unit share. IDW Publishing was fourth with a 4.92% dollar share and a 3.53% unit share, followed by Dark Horse Comics with a 3.08% dollar share and 2.28% units share.

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DC Entertainment had nine of the month’s top ten best-selling comics; in addition to Harley Quinn #1, Scott Snyder and John Romita, Jr.’s All-Star Batman #1 ranked #2, Rob Williams and Jim Lee’s Suicide Squad #1 ranked #3, Suicide Squad Rebirth #1 ranked #5, Batman #4 ranked #6, Batman #5 ranked #7, Justice League #2 ranked #8, Harley Quinn #2 ranked #9, and Supergirl Rebirth #1 ranked #10. Rounding out the top ten, Dan Slott and Giuseppe Camuncoli’s Amazing Spider-Man #16 from Marvel Comics ranked #4 for August. Among the premier publishers, Robert Kirkman and Charlie Adlard’s The Walking Dead #157 was Image Comics’ best-selling book in July at #13. IDW Publishing’s TMNT Universe #1, a Teenage Mutant Ninja Turtles spin-off, was their top book for the month at #85. Finally, Brian Wood and Mack Chater’s Briggs Land #1, a new series about anti-government extremists in the American west in development as a television series for AMC, was Dark Horse Comics’ top book for August at #127.

Darth Vader puts down a rebellion against the Empire’s rule in Kieron Gillen, Leinil Francis Yu, and Salvador Larroca’s Star Wars: Darth Vader Volume 3: The Shu-Torun War from Marvel Comics, the best-selling graphic novel for August. In total, Marvel Comics had four titles in the top ten including Ta-Nahesi Coates and Brian Stelfreeze’s Black Panther Book 1: Nation Under Our Feet at #3, Spider-Man/Deadpool Volume 1: Isn’t It Bromantic? at #4, and Star Wars Volume 3: Rebel Jail at #5. DC Entertainment had five titles in the top ten, led by Alan Moore and Brian Bolland’s Batman: The Killing Joke Special Edition at #2, followed by Batman/Teenage Mutant Ninja Turtles (copublished by IDW Publishing) at #5, Teen Titans: Earth One Volume 2 at #8, the Harley Quinn Book and Mask Set at #9, and Harley Quinn and the Suicide Squad: An Adult Coloring Book at #10. Also in the top ten was Image Comics; Brian K. Vaughan and Fiona Staples’ Saga Volume 6 ranked #7 for the month.

Award-winning editor Ellen Datlow and some of the top writers working in fantasy and horror today explore the worlds of H.P. Lovecraft in Dark Horse Comics’ prose anthology Children of Lovecraft, the best-selling book of August. Image Comics had two titles in the top ten books as well; the ODYC Adult Coloring Book ranked #3 and The Walking Dead Adult Coloring Book ranked #7.

Inspired by Warner Bros.’ film, DC Collectibles’ Suicide Squad: Harley Quinn Statue was August’s best-selling toy product. In total, DC Collectibles had six products in the top ten, including the Joker and Deadshot statues that match the Harley Quinn statue. Diamond Select Toys had two products in the top ten; the Marvel Gallery: Spider-Gwen PVC Figure ranked #3 and perennial seller the Marvel Select: Deadpool Action Figure ranked #4..

NECA/WizKids’ Marvel HeroClix: Superior Foes of Spider-Man Booster Packs was August’s best-selling game product. Also in the top ten was IDW Games; the Machi Koro Card Game ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

DC ENTERTAINMENT 39.27% 44.59%
MARVEL COMICS 30.78% 32.11%
IMAGE COMICS 7.66% 7.78%
IDW PUBLISHING 4.92% 3.53%
DARK HORSE COMICS 3.08% 2.28%
BOOM! STUDIOS 1.98% 1.57%
DYNAMITE ENTERTAINMENT 1.57% 1.14%
TITAN COMICS 1.19% 1.09%
VIZ MEDIA 1.14% 0.41%
ONI PRESS 0.83% 0.55%
OTHER NON-TOP 10 7.58% 4.94%

  COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
AUGUST 2016 VS. JULY 2016
COMICS 13.30% 8.28%
GRAPHIC NOVELS 16.50% 19.21%
TOTAL COMICS/GN 14.13% 8.95%
AUGUST 2016 VS. AUGUST 2015
COMICS 44.58% 44.02%
GRAPHIC NOVELS 5.53% 7.15%
TOTAL COMICS/GN 31.62% 40.77%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 2.66% 0.06%
GRAPHIC NOVELS 2.81% 1.10%
TOTAL COMICS/GN 2.71% 0.14%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 93 35 0 128
DC ENTERTAINMENT 75 33 1 109
IDW PUBLISHING 53 31 0 84
IMAGE COMICS 52 11 1 64
DARK HORSE COMICS 26 16 0 42
TITAN COMICS 20 10 2 32
BOOM! STUDIOS 22 8 0 30
DYNAMITE ENTERTAINMENT 22 6 0 28
VIZ MEDIA 0 24 0 24
ONI PRESS 10 2 0 12
OTHER NON-TOP 10 144 117 24 285

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HARLEY QUINN #1 [*] $2.99 JUN160218-M DC
2 ALL-STAR BATMAN #1 [*] $4.99 JUN160203-M DC
3 SUICIDE SQUAD #1 [*] $2.99 JUN160230-M DC
4 AMAZING SPIDER-MAN #16 $3.99 JUN160844-M MAR
5 SUICIDE SQUAD REBIRTH #1 [*] $2.99 JUN160228-M DC
6 BATMAN #4 [*] $2.99 JUN160242-M DC
7 BATMAN #5 [*] $2.99 JUN160244-M DC
8 JUSTICE LEAGUE #2 [*] $2.99 JUN160266-M DC
9 HARLEY QUINN #2 [*] $2.99 JUN160220-M DC
10 SUPERGIRL REBIRTH #1 [*] $2.99 JUN160226-M DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS: DARTH VADER VOL. 3: THE SHU TORUN WAR TP $16.99 MAY160924 MAR
2 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
3 BLACK PANTHER BOOK 1: NATION UNDER OUR FEET TP $16.99 JUN160956 MAR
4 SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC TP $17.99 MAY160926 MAR
5 STAR WARS VOLUME 3: REBEL JAIL TP $19.99 MAY160922 MAR
6 BATMAN/TEENAGE MUTANT NINJA TURTLES HC $24.99 APR160380 DC
7 SAGA VOLUME 6 TP (MR) $14.99 MAR160684 IMA
8 TEEN TITANS EARTH ONE VOLUME 2 HC $22.99 APR160323 DC
9 HARLEY QUINN BOOK AND MASK SET $34.99 APR160377 DC
10 HARLEY QUINN & THE SUICIDE SQUAD: AN ADULT COLORING BOOK TP $15.99 MAY160307 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CHILDREN OF LOVECRAFT TP $19.99 APR160081 DAR
2 TEENAGE MUTANT NINJA TURTLES ADULT COLORING BOOK $14.99 MAY162065 RAN
3 ODYC ADULT COLORING BOOK (MR) $14.99 MAY160682 IMA
4 MARVEL: ABSOLUTELY EVERYTHING YOU NEED TO KNOW HC $19.99 JUN162060 DK
5 THE SHADOW DOUBLE NOVEL VOLUME 109 SC $14.95 MAY162071 SAN
6 SENSUOUS FRAZETTA SC (MR) $24.95 MAY161913 VAN
7 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA
8 ART OF COLORING DISNEY VILLAINS HC $15.99 JUN162067 HAC
9 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 46 SC $29.95 APR161669-M GEM
10 YOSHITAKA AMANO: ILLUSTRATIONS SC $19.99 JUN161954 VIZ

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 SUICIDE SQUAD: HARLEY QUINN STATUE JAN160369 DC
2 SUICIDE SQUAD: THE JOKER STATUE JAN160371 DC
3 MARVEL GALLERY: SPIDER-GWEN PVC FIGURE MAR162236 DST
4 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
5 POP! GODZILLA: ATOMIC BREATH GODZILLA 6-INCH FIGURE APR162788 FUN
6 SUICIDE SQUAD: DEADSHOT STATUE JAN160368 DC
7 BATMAN ARKHAM KNIGHT: HARLEY QUINN II ACTION FIGURE FEB160276 DC
8 DC ICONS: THE JOKER “A DEATH IN THE FAMILY” ACTION FIGURE NOV150323 DC
9 X-MEN LEGENDS 6-INCH ACTION FIGURES APR168678 HAS
10 DC COMICS BOMBSHELLS: POWER GIRL & SUPERMAN STATUE JAN160372 DC

 TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
2 MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKS MAY163104 WIZ
3 MAGIC THE GATHERING TCG: ELDRITCH MOON FAT PACK MAY163105 WIZ
4 FINDING DORY: DON’T WAKE GAME JUL158674 BAN
5 4D CITYSCAPE: GAME OF THRONES: WESTEROS PUZZLE AUG132098 4D
6 MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN
FAST FORCES 6-PACK
MAY163109 NEC
7 MACHI KORO CARD GAME MAY142831 IDW
8 DEADPOOL BATTLE YAHTZEE JUN163093 USA
9 MUNCHKIN MARVEL UNIVERSE 2: MYSTIC MAYHEM MAY163102 PSI
10 YU-GI-OH! TCG: DARK SIDE OF DIMENSIONS MOVIE BOOSTER PACKS MAY168708 KON

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for July 2016

DC Surges to #1 as Rebirth Kicks into High Gear
Marvel Ships 97 Comics to DC’s 63, Comes in Second

Now that Rebirth’s phased rollout has hit its second month, especially with Batman AND Justice League on the stands (historically DC’s biggest sellers), it’s not surprising that DC has finally grabbed the #1 spot away from Marvel.  Marvel, despite flooding the racks with 97 comics compare to DC’s 63 (~50% more product), failed to hold on to #1, showing that sheer quantity offered up for sale is not going to get them the #1 position.

It will be interesting to see how long DC is able to hold onto the top position.  They have an initial spike in sales as people give the books a try but (as I’ve said before) I’m not sure how fans are going to like, in the long run,  the revolving door art teams for most of the DC bi-weekly books, with very few titles holding onto a consistent art team for the first story arc.   Add to this that Marvel is gearing up for yet another “Yes, Really, Marvel Now Now NOW!!!” Relaunch with another crop of #1s in the aftermath of Civil WarII.  Fans and LCS ordering patterns have historically followed new #1s like lemmings so Marvel will likely regain #1 by October at the latest.

On the Collected Edition front, Marjorie Liu & Sana Takeda’s Monstress Vol. 1 debuted in the #1 position.  This is heartening because it shows a strong interest in new and different creator owned comics.  #2 & #3 were grabbed by DC, bolstered by media releases.  #2 was Harley Quinn’s Greatest Hits (featuring the Suicide Squad) which ties in to the popular movie.  #3 was a re-release of Batman: The Killing Joke, which coincides with the interest generated by the direct to video animated feature that has some fans up in arms over a controversial Batgirl/Batman relationship, but that didn’t seem to dissuade ordering of the Graphic Novel reprint.

There’s a lot to enjoy in comics, be they superheros from the Big Two or creator owned comics.  I would urge everyone to check out comics not necessarily at the top of the charts that are put out by the smaller publishers.  The books you find out there today could end up being the #1 collected edition a year from now, or even the source of a movie or TV show you’ll enjoy years from now.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (August 12, 2016) — Alien machines threaten Earth and the Justice League reforms to defeat them in Bryan Hitch, Tony S. Daniel, and Sandu Florea’s Justice League #1 from DC Entertainment, the best-selling comic book of July 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Their sales powered by Rebirth, DC Entertainment was July’s top publisher with a 35.36% dollar share and a 40.96% unit share. Marvel Comics was the month’s number two publisher with a 34.20% dollar share and a 35.69% unit share. At number three was Image Comics with a 8.15% dollar share and a 7.56% unit share. IDW Publishing was fourth with a 4.49% dollar share and a 3.00% unit share, followed by Dark Horse Comics with a 2.83% dollar share and 1.98% units share.

DC Entertainment had eight of the month’s top ten best-selling comics; beyond Justice League #1, Justice League Rebirth #1 ranked #2, Batman #2 ranked #3, Batman #3 ranked #5, Nightwing Rebirth #1 ranked #6, New Super-Man #1 ranked #8, Nightwing #1 ranked #9, and Hal Jordan and the Green Lantern Corps #1 ranked #10. Marvel Comics had two titles in the top ten; Brian Michael Bendis and David Marquez’s Civil War II #3 ranked #4, and Civil War II #4 ranked #7. Among the premier publishers, Robert Kirkman and Charlie Adlard’s The Walking Dead #156 was Image Comics’ best-selling book in July at #32. Chris Ryall, Christos Gage, and David Messina’s ROM #1 was IDW Publishing’s top book at #75. Finally, Dark Horse Comics’ top book, Jeff Lemire and Dean Ormston’s Black Hammer #1, ranked #117.

Marjorie M. Liu and Sana Takeda’s steampunk kaiju story Monstress Volume 1 from Image Comics was July’s best-selling graphic novel and one of the four titles from Image Comics among the top ten. DC Entertainment had two titles among the top ten, led by Harley Quinn’s Greatest Hits, a collection of stories featuring the fan-favorite character, at #2. Charles Soule and Marco Checchetto’s Star Wars: Obi-Wan and Anakin was Marvel Comics’ best-selling book at #4 and one of their three titles among the top ten.

The softcover edition of Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 46 was July’s best-selling book.

Good Smile’s The Legend of Zelda: Majora’s Mask 3D: Link Nendoroid, a recreation of the beloved Nintendo hero, was July’s best-selling toy product. Diamond Select Toys had four titles among the month’s top ten, led by Marvel Select: Carnage Action Figure at #2. Also in the top ten, DC Collectibles had two titles in the top ten, with the DC Comics Blueline: Superman Action Figure, a unique figure based on Jim Lee’s pencil artwork, their best-selling product at #5.

USAopoly’s Risk: The Walking Dead Survival Edition, a specialized edition of the venerable board game inspired by Image Comics’ The Walking Dead, returned to the top of the sales charts as July’s best-selling game product. IDW Publishing’s IDW Games division also had a strong showing in July with five products among the top ten, led by the Machi Koro Deluxe Edition Card Game at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

DC ENTERTAINMENT 35.36% 40.96%
MARVEL COMICS 34.20% 35.69%
IMAGE COMICS 8.15% 7.56%
IDW PUBLISHING 4.49% 3.00%
DARK HORSE COMICS 2.83% 1.98%
BOOM! STUDIOS 2.05% 1.68%
ARCHIE COMICS 1.36% 1.26%
DYNAMITE ENTERTAINMENT 1.19% 0.95%
ONI PRESS INC. 1.14% 0.84%
VALIANT ENTERTAINMENT LLC 1.06% 1.03%
OTHER NON-TOP 10 8.18% 5.06%

  COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

JULY 2016 VS. JUNE 2016

COMICS -8.15% -3.24%
GRAPHIC NOVELS -26.54% -35.83%
TOTAL COMICS/GN -13.77% -6.16%

JULY 2016 VS. JULY 2015

COMICS 4.32% 12.01%
GRAPHIC NOVELS -19.12% -28.26%
TOTAL COMICS/GN -3.01% 8.28%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS -2.59% -5.39%
GRAPHIC NOVELS 2.42% 0.26%
TOTAL COMICS/GN -1.08% -4.94%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 63 31 0 94
IMAGE COMICS 61 11 1 73
IDW PUBLISHING 37 13 0 50
DARK HORSE COMICS 21 18 0 39
BOOM ENTERTAINMENT 21 10 0 31
DYNAMITE ENTERTAINMENT 19 7 0 26
VALIANT ENTERTAINMENT LLC 11 5 0 16
ONI PRESS INC. 13 2 0 15
ARCHIE COMIC PUBLICATIONS 10 1 0 11
OTHER NON-TOP 10 102 144 23 269

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JUSTICE LEAGUE #1 [*] $2.99 MAY160206-M DC
2 JUSTICE LEAGUE REBIRTH #1 [*] $2.99 MAY160204-M DC
3 BATMAN #2 [*] $2.99 MAY160234-M DC
4 CIVIL WAR II #3 $4.99 APR160862-M MAR
5 BATMAN #3 [*] $2.99 MAY160236-M DC
6 NIGHTWING REBIRTH #1 [*] $2.99 MAY160216-M DC
7 CIVIL WAR II #4 $4.99 MAY160747-M MAR
8 NEW SUPER MAN #1 [*] $2.99 MAY160224-M DC
9 NIGHTWING #1 [*] $2.99 MAY160218-M DC
10 HAL JORDAN & THE GREEN LANTERN CORPS REBIRTH #1 [*] $2.99 MAY160208-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MONSTRESS VOLUME 1 TP (MR) $9.99 APR160803-M IMA
2 HARLEY QUINN’S GREATEST HITS TP $9.99 MAR168712 DC
3 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
4 STAR WARS: OBI-WAN AND ANAKIN TP $16.99 APR161092 MAR
5 HUCK TP $14.99 APR160798-M IMA
6 SOUTHERN BASTARDS VOLUME 3: HOMECOMING TP (MR) $14.99 FEB160707 IMA
7 SAGA VOLUME 6 TP (MR) $14.99 MAR160684 IMA
8 BONE CODA 25TH ANNIVERSARY TP $14.95 MAY161334 CAR
9 WOLVERINE: OLD MAN LOGAN VOLUME 1: BERZERKER TP $16.99 APR161078 MAR
10 AGENTS OF SHIELD VOLUME 1: COULSON PROTOCOLS TP $17.99 APR161086 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 SC $29.95 APR161667-M GEM
2 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HC $35.00 APR161668-M GEM
3 STAR WARS LITTLE GOLDEN BOOK: I AM A PRINCESS $4.99 MAY162079 RAN
4 STAR WARS LITTLE GOLDEN BOOK: I AM A SITH $4.99 MAY162080 RAN
5 ERIC POWELL COLORING BOOK VOLUME 1 SC $10.99 MAY161048 ALB
6 DC SUPER HERO GIRLS: SUPERGIRL AT SUPER HERO HIGH HC $13.99 MAY162038 RAN
7 DC COMICS COLORING BOOK SC $15.99 MAY162059 POC
8 LITTLE GRUMPY CAT THAT WOULDN’T LITTLE GOLDEN BOOK $4.99 MAY162041 RAN
9 BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 $47.50 MAY161536 GEM
10 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HALL-OF-FAME EDITION SC $29.95 MAY161534 GEM

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 LEGEND OF ZELDA: MAJORA’S MASK 3D: LINK NENDOROID JUL158281 GOO
2 MARVEL SELECT: CARNAGE ACTION FIGURE NOV142179 DST
3 X-MEN LEGENDS 6-INCH ACTION FIGURES APR168678 HAS
4 MARVEL SELECT: VENOM ACTION FIGURE AUG121762 DST
5 DC COMICS BLUELINE: SUPERMAN ACTION FIGURE MAR160334 DC
6 MOVIE REALIZATION STAR WARS: AKAZONAE ROYAL GUARD FIGURE AUG158040 BLU
7 THE X-FILES 2016 SELECT ACTION FIGURES JAN162247 DST
8 DC COMICS COVER GIRLS: POWER GIRL STATUE OCT150298 DC
9 METAL GEAR SOLID: SNIPER WOLF BISHOUJO STATUE DEC152338 KOT
10 MARVEL SELECT CAPTAIN AMERICA CIVIL WAR: IRON MAN MK. 45 FIG. JAN162254 DST

 TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 RISK: THE WALKING DEAD SURVIVAL EDITION OCT128267 USA
2 MACHI KORO DELUXE EDITION CARD GAME JUN152743 IDW
3 MACHI KORO CARD GAME MAY142831 IDW
4 THE GAME CARD GAME SEP152625 IDW
5 RANDOM ENCOUNTER CARD GAME FEB160459 IDW
6 FINDING DORY: DON’T WAKE GAME JUL158674 BAN
7 MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS FEB162979 WIZ
8 MUNCHKIN CTHULHU: KATIE COOK GUEST ARTIST EDITION APR163153 PSI
9 AWESOME KINGDOM: MINES AND LABYRINTHS BOARD GAME EXPANSION MAR160508 IDW
10 TEENAGE MUTANT NINJA TURTLES HEROCLIX JAN162805 NEC

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

ComicSpectrum  Follow ComicSpectrum: ComicSpectrum Twitter ComicSpectrum FB

Posted in Comics, Comics Sales, Diamond | Tagged , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for June 2016

DC Rebirth Off to a Solid Start
Marvel Still Posts #1 Comic and #1 Sales

I’m a bit surprised that the combo of Batman and Rebirth failed to take the #1 comic book position (the #1 spot was taken by Civil War II #1), but Batman #1 and Batman: Rebirth #1 did take the #2 and #3 positions.  DC took 7 of the top 10 sales positions, Marvel holding onto #1, #4, and #5 with Civil War II #1, Star Wars: Han Solo #1, and Civili War II #2.

I’m not surprised that DC didn’t take the #1 Publisher spot.  They’re doing a phased launch of Rebirth and did not ship their entire line-up of books in June.  It will be interesting to watch as Rebirth gathers steam with more titles launching.  I predict an initial spike in sales as people give the books a try and then I expect sales to wane as fans begin to realize that DC has an accelerated revolving door on art teams for most of their bi-weekly books, with very few titles holding onto a consistent art team for the first story arc.  Most art teams are switching out for issue 4 (and in some cases part way through issue #3).  It’s not know how fans buying these books off the rack will react.  Will they notice?  Will they care?  How long will it take for that to affect their buying patterns?

The effect of DC’s Rebirth, something which is not really an event and definitely NOT a reboot (if you listen to DC and their hardcore fans) coming out at the same time as Marvel’s Civil War II, which definitely is a comic book “event”, is that fans’ wallets are being drained dry by the Big Two and their colorful super-hero offerings.  This means sales are down slightly (as a percentage of the whole sales pie) for Indie books.  These buying patterns will stabilize over time as the summer “crank out as many new books as they can” season passes for Marvel and DC.

On the Collected Edition front, a new volume of Brian K. Vaughan & Fiona Staple’s Saga came out and took the #1 slot, a familiar pattern for this series that sells really well in collected format.  The #2 slot was an all-new original graphic novel by Paul Dini detailing his recovery from a real-life mugging, helped by the inspiration of Batman (something that actually fits the definition of GN, as opposed to just being a collection of previously published material that people like to CALL a Graphic Novel).

Lots to enjoy in the world of comics, once again.  Remember, a comic is GOOD if you enjoy it, but if you don’t like it, that does not mean it is BAD (it just means you didn’t like it).  With all the variety to choose from, everyone should be able to find something they like.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (July 8, 2016) — An Inhuman with the power to predict the future brings conflict to the heroes of the Marvel Universe in Brian Michael Bendis and David Marquez’s Civil War II from Marvel Comics, the best-selling comic book of June 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Their sales powered by Civil War II, Marvel Comics was June’s top publisher with a 40.08% dollar share and a 44.17% unit share. With strong Rebirth sales, DC Entertainment was the month’s number two publisher with a 29.93% dollar share and a 31.69% unit share. At number three was Image Comics with a 7.88% dollar share and a 7.64% unit share. IDW Publishing was fourth with a 5.22% dollar share and a 4.15% unit share, followed by Dark Horse Comics with a 2.81% dollar share and 1.76% units share.

dollar-shareunit-share

Marvel Comics had three of June’s best-selling comics; beyond Civil War II #1, Marjorie Liu and Mark Brooks’ Star Wars: Han Solo #1 ranked #4, and Bendis and Marquez’s Civil War II #2 ranked #5. DC Entertainment took the other seven spots in the top ten, led by Tom King and David Finch’s Batman #1 at #2; Tom King, Scott Snyder, and Mikel Janin’s Batman Rebirth #1 at #3; Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #5 at #6; Miller, Azzarello, John Romita, Jr., and Peter Steigerwald’s The Dark Knight Returns: The Last Crusade at #7; Peter J. Tomasi and Doug Makhke’s Superman Rebirth #1 at #8; Greg Rucka and Liam Sharp’s Wonder Woman #1 at #9; and Tomasi and Patrick Gleason’s Superman #1 at #10. Among the premier publishers, Robert Kirkman’s The Walking Dead #31 was Image Comics’ top book for June at #31. Teenage Mutant Ninja Turtles: Bebop & Rocksteady Destroy Everything #1, the first part of a new mini-series, was IDW Publishing’s top book at #119. Finally, Hellboy in Hell #10, the final chapter of Mike Mignola’s Hellboy saga, ranked #140 as Dark Horse Comics’ top-selling comic book.

A new era opens in Brian K. Vaughan and Fiona Staples’ Saga Volume 6 from Image Comics, the best-selling graphic novel of June and one of their three titles in the top ten. DC Entertainment had five titles in the top ten, led by Paul Dini and Eduardo Risso’s original graphic novel Dark Night: A True Batman Story at #2. Marvel Comics’ adult coloring book Color Your Own Young Marvel by Skottie Young ranked #5. Rounding out the top ten, Dark Horse Comics’ graphic novel Neil Gaiman’s How to Talk to Girls, an adaptation of Gaiman’s short story by Fabio Moon and Gabriel Ba, ranked #10.

IDW Publishing’s Danger Girl: Permission to Thrill Coloring Book was June’s best-selling book for June. Scholastic’s young adult novel, Harley Quinn: Wild Card, ranked #2.

An alternate universe Deadpool joined Diamond Select Toys’ Marvel Gallery line-up with June’s Marvel Gallery: Lady Deadpool PVC Figure, the best-selling toy product of June and one of Diamond Select Toys’ two products in the top ten. DC Collectibles had six products in the top ten, led by the Batman v. Superman: Armored Batman Statue at #2.

IDW Games’ Back to the Future: Adventures Through Time Board Game, based on the fan-favorite movie trilogy, was June’s best-selling game product. Also in the top ten from IDW Games was The X-Files: The Board Game at #2. Also of note, Diamond Select Toys’ Back to the Future Monopoly, a custom version of the venerable board game, ranked among June’s top ten games at #4 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 40.08% 44.17%
DC ENTERTAINMENT 29.93% 31.69%
IMAGE COMICS 7.88% 7.64%
IDW PUBLISHING 5.22% 4.15%
DARK HORSE COMICS 2.81% 1.76%
BOOM! STUDIOS 2.23% 2.18%
DYNAMITE ENTERTAINMENT 1.45% 1.17%
TITAN COMICS 1.09% 1.07%
VIZ MEDIA 0.97% 0.34%
VALIANT ENTERTAINMENT LLC 0.75% 0.84%
OTHER NON-TOP 10 7.58% 5.00%

  COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JUNE 2016 VS. MAY 2016
COMICS 34.90% 37.59%
GRAPHIC NOVELS 25.16% 49.68%
TOTAL COMICS/GN 31.77% 38.59%
JUNE 2016 VS. JUNE 2015
COMICS 23.06% 19.75%
GRAPHIC NOVELS 14.37% 17.55%
TOTAL COMICS/GN 20.26% 19.55%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -3.84% -8.38%
GRAPHIC NOVELS 6.58% 6.30%
TOTAL COMICS/GN -0.73% -7.26%
SECOND QUARTER 2016 VS. FIRST QUARTER 2016
COMICS 18.04% 18.05%
GRAPHIC NOVELS 12.48% 17.06%
TOTAL COMICS/GN 16.22% 17.96%
SECOND QUARTER 2016 VS. SECOND QUARTER 2015
COMICS -4.21% -7.71%
GRAPHIC NOVELS 1.69% 0.80%
TOTAL COMICS/GN -2.42% -7.02%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CIVIL WAR II #1 $5.99 MAR160703-M MAR
2 BATMAN #1 [*] $2.99 APR160286-M DC
3 BATMAN REBIRTH #1  [*] $2.99 APR160284-M DC
4 STAR WARS: HAN SOLO #1 $3.99 APR161034-M MAR
5 CIVIL WAR II #2 $4.99 APR160857-M MAR
6 DARK KNIGHT III: the MASTER RACE #5 $5.99 FEB160127-M DC
7 DARK KNIGHT RETURNS: THE LAST CRUSADE #1 $6.99 DEC150208-M DC
8 SUPERMAN REBIRTH #1  [*] $2.99 APR168695-M DC
9 WONDER WOMAN #1 [*] $2.99 APR160310-M DC
10 SUPERMAN #1 [*] $2.99 APR160278-M DC

 


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 6 TP (MR) $14.99 MAR160684 IMA
2 DARK NIGHT: A TRUE BATMAN STORY HC (MR) $22.99 FEB160250 DC
3 SEX CRIMINALS VOL. 3: THREE THE HARD WAY TP (MR) $14.99 OCT150608 IMA
4 DC SUPER HERO GIRLS VOL. 1: FINALS CRISIS TP $9.99 APR160322 DC
5 COLOR YOUR OWN YOUNG MARVEL BY SKOTTIE YOUNG TP $9.99 MAR160943 MAR
6 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
7 PREACHER BOOK 1 TP (MR) $19.99 MAR130303 DC
8 OUTCAST BY KIRKMAN & AZACETA VOL. 3: LITTLE LIGHT (MR) $14.99 MAR160681 IMA
9 HARLEY QUINN VOL. 3: KISS KISS BANG STAB TP $16.99 MAR160265 DC
10 NEIL GAIMAN’S HOW TO TALK TO GIRLS AT PARTIES HC $17.99 FEB160019 DAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DANGER GIRL: PERMISSION TO THRILL COLORING BOOK TP $9.99 FEB160415 IDW
2 HARLEY QUINN: WILD CARD SC $5.99 MAR161975 SCH
3 ART OF PAINTED COMICS HC $49.99 AUG120975 DYN
4 THE SHADOW DOUBLE NOVEL VOLUME 107 SC $14.95 MAR162009 SAN
5 DC SUPER HEROES: NEED FRIENDS TOO BOARD BOOK $9.99 APR162230 POC
6 GHOSTBUSTERS: PROTON PACK AND WAND $12.95 APR162245 RUN
7 DC SUPER FRIENDS: HOW TO BE A HERO HANDBOOK HC $9.99 APR162229 RAN
8 ART OF DOUG SNEYD TP $19.99 FEB160040 DAR
9 TOBIN’S SPIRIT GUIDE OFFICIAL GHOSTBUSTERS EDITION HC $19.99 APR162246 PUB
10 S IS FOR SUPER HERO BOARD BOOK $12.99 APR162231 HAC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL GALLERY: LADY DEADPOOL PVC FIGURE FEB162462 DST
2 BATMAN V SUPERMAN: ARMORED BATMAN STATUE SEP150334 DC
3 DC ICONS: HARLEY QUINN FIGURE AUG150314 DC
4 BATMAN ANIMATED: MAD LOVE THE JOKER & HARLEY QUINN 2-PACK AUG150311 DC
5 MARVEL: BLACK PANTHER FINE ART STATUE OCT152484 KOT
6 DC ICONS: SUPERMAN ACTION FIGURE AUG150313 DC
7 BATMAN V SUPERMAN: SUPERMAN STATUE AUG150304 DC
8 MARVEL GALLERY: LADY THOR PVC FIGURE JAN162257 DST
9 DC ICONS: AQUAMAN ACTION FIGURE AUG150315 DC
10 FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIGURE SEP148219 SQU

 TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 BACK TO THE FUTURE: ADVENTURES THROUGH TIME BOARD GAME JAN160391 IDW
2 THE X-FILES: THE BOARD GAME MAY142832 IDW
3 STAR TREK FRONTIERS BOARD GAME NOV152847 NEC
4 BACK TO THE FUTURE MONOPOLY JUL152198 DST
5 WIZKIDS HEROCLIX: 2016 GAMING CONVENTION PREMIUM MAP APR163155 NEC
6 WIZKIDS HEROCLIX: 2016 WIZKIDS OFFICE PREMIUM MAP APR163157 NEC
7 WIZKIDS HEROCLIX: 2016 CENTER PLAZA PREMIUM MAP APR163154 NEC
8 WIZKIDS HEROCLIX: 2016 PARKING GARAGE PREMIUM MAP APR163156 NEC
9 MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS FEB162979 WIZ
10 FINDING DORY: DON’T WAKE GAME JUL158674 BAN

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for May 2016

No Surprise, DC Rebirth Takes #1 Sales Position
…and it was the lowest cost item in the Top 10

That DC Rebirth surged to #1 is no surprise.  What is surprising is that while it was the shining spot in the Top 10 for budget conscious fans (80 pages for $2.99) fans seemed to have no qualms in paying elevated prices for several other entries in the Top 10: The over-priced Civil War II #0 was a fairly standard 23 pages for $4.99 but that didn’t keep it from being the #2 seller.  The $4.99 priced Captain America: Steve Rogers #1 & Darth Vader #20 placed at 5th and 8th, respectively.  The $5.99 Justice League #50 came in at slot #7

Fans should note that DC and Marvel both take close notice when they continue to buy comics at higher price points in major quantities.  These could be the exploratory moves, at least from Marvel, in making $4.99 a much more common price point since it does not seem to deter the buying habits of Marvel fans.

On the Collected Edition front, The power of the Joker was manifest as a reprint of The Killing Joke took the #1 position, with The Joker: Endgame taking slot #7 as the only other DC offering in the Top 10.  Image took 4 slots in the Top 10 with a variety of creator owned volumes: Descender v2, Black Science v4, We Stand On Guard HC, and Chew v11.  Take note that 3 of those are NOT volume 1 and show that fans are following these series in collected edition (as opposed to buying the periodical comics).  This is a healthy alternative method for fans to consume their comics and savvy creators are aware that they have a revenue stream other than the traditional monthly comic.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (June 10, 2016) — The original Wally West’s return to the DC Universe ushers in a new era and a new mystery for the heroes of the DCU in Geoff Johns, Gary Frank, Ivan Reis, Ethan Van Sciver, and Phil Jimenez’s DC Universe: Rebirth #1 from DC Entertainment, the best-selling comic book of May 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was May’s top publisher with a 39.64% dollar share and a 44.80% unit share. DC Entertainment was the month’s number two publisher with a 26.45% dollar share and a 26.34% unit share. At number three was Image Comics with an 8.38% dollar share and a 7.95% unit share. IDW Publishing was fourth with a 5.70% dollar share and a 4.99% unit share, followed by Dark Horse Comics with a 3.25% dollar share and 2.31% units share.

dollar-shareunit-share

Marvel Comics had seven of May’s top ten best-selling titles, led by led by Brian Michael Bendis and Olivier Coipel’s Civil War II #0 at #2. Also in the top ten for Marvel were Becky Cloonan and Steve Dillon’s The Punisher #1 at #3, Captain America: Steve Rogers #1 from Nick Spencer and Jesus Saiz at #5, Jason Aaron and Leinil Francis Yu’s Star Wars #19 at #6, Kieron Gillen and Salvador Larroca’s Darth Vader #20 at #8, Ta-Nahesi Coates and Brian Stelfreeze’s Black Panther #2 at #9, and Dan Slott and Giuseppe Camuncoli’s Amazing Spider-Man #12 at #10. DC Entertainment had three titles among the top ten; in addition to DC Universe: Rebirth in the top spot, James Tynion IV and Riley Rossmo’s Batman #52 ranked #4 and Justice League #50, the conclusion to Geoff Johns and Jason Fabok’s “Darkseid War,” ranked #7. Among the premier publishers, Robert Kirkman’s The Walking Dead #154 was May’s top Image Comics book at #13. IDW Publishing’s top book for the month, Teenage Mutant Ninja Turtles #58, ranked #120. Finally, Hellboy in Hell #9, the penultimate issue of Mike Mignola’s final Hellboy story, was Dark Horse Comics’ top book at #132.

Alan Moore and Brian Bolland’s Batman: The Killing Joke Special Edition from DC Entertainment returned to the top of the sales charts as May’s best-selling graphic novel. Also in the top ten from DC Entertainment, The Joker: Endgame ranked #7. Image Comics had four titles in the top ten, led by Jeff Lemire and Dustin Nguyen’s Descender Volume 2 at #2, followed by Black Science Volume 4: Godworld at #4, Brian K. Vaughan and Steve Skroce’s We Stand on Guard at #5, and Chew Volume 11: Last Suppers at #6. Marvel Comics rounded out the top ten with four titles, led by Mark Millar and Steve McNiven’s Civil War at #3, followed by Star Wars: Kanan Volume 2 at #8, Jason Latour and Robbi Rodriguez’s Spider-Gwen Volume 1: Greater Power, and Spider-Man/Deadpool: Don’t Call It a Team-Up at #10.

Penguin’s Doctor Who Official Annual 2015 was May’s best-selling book. Image Comics had two titles among the top ten; The Walking Dead Adult Coloring Book ranked #2 for the month, and Frank Cho’s artbook, Apes & Babes Book 1, ranked #5.

Square Enix’s DC Comics Variant Play Arts Kai: Timeless Batman “Sparta” Figure, a redesign of the Dark Knight as an ancient Spartan warrior, was May’s best-selling toy product. DC Entertainment had three products in the top ten — the Batman Arkham Knight: Red Hood Figure at #2, the DC Comics Bombshells: Cheetah Statue at #6, and the Batman v Superman: Dawn of Justice: Superman Statue at #7. Diamond Select Toys’ top product for the month, Marvel Minimates Series 66: Captain America: Civil War, ranked #21 for May.

Wizkids/NECA’s Marvel Heroclix: Uncanny X-Men Booster Brick was, for the second month in a row, the month’s best-selling game product.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 39.64% 44.80%
DC ENTERTAINMENT 26.45% 26.34%
IMAGE COMICS 8.38% 7.95%
IDW PUBLISHING 5.70% 4.99%
DARK HORSE COMICS 3.25% 2.31%
BOOM! STUDIOS 2.51% 2.34%
DYNAMITE ENTERTAINMENT 1.66% 1.51%
TITAN COMICS 1.39% 1.48%
VALIANT ENTERTAINMENT LLC 1.09% 1.25%
ONI PRESS INC. 0.98% 0.89%
OTHER NON-TOP 10 8.95% 6.13%

 NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 102 34 0 136
DC ENTERTAINMENT 74 28 0 102
IDW PUBLISHING 50 23 0 73
IMAGE COMICS 43 22 0 65
DARK HORSE COMICS 20 24 0 44
BOOM ENTERTAINMENT 24 12 0 36
DYNAMITE ENTERTAINMENT 19 6 0 25
TITAN COMICS 16 3 4 23
ONI PRESS INC. 10 3 0 13
VALIANT ENTERTAINMENT LLC 10 2 0 12
OTHER NON-TOP 10 111 114 19 244

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

MAY 2016 VS. APRIL 2016
COMICS -6.54% -4.15%
GRAPHIC NOVELS -6.31% -11.10%
TOTAL COMICS/GN -6.46% -4.77%
MAY 2016 VS. MAY 2015
COMICS -14.34% -17.60%
GRAPHIC NOVELS 4.52% -3.39%
TOTAL COMICS/GN -9.05% -16.58%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -9.23% -14.01%
GRAPHIC NOVELS 4.80% 3.46%
TOTAL COMICS/GN -5.11% -12.72%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DC UNIVERSE: REBIRTH #1 $2.99 APR160273-M DC
2 CIVIL WAR II #0 $4.99 MAR168949-M MAR
3 THE PUNISHER #1 $3.99 MAR160728-M MAR
4 BATMAN #52 $3.99 MAR160223-M DC
5 CAPTAIN AMERICA: STEVE ROGERS #1 $4.99 MAR160721-M MAR
6 STAR WARS #19 $3.99 MAR160891-M MAR
7 JUSTICE LEAGUE #50 $5.99 FEB160134-M DC
8 DARTH VADER #20 $4.99 MAR160897-M MAR
9 BLACK PANTHER #2 $3.99 MAR160829-M MAR
10 AMAZING SPIDER-MAN #12 $3.99 MAR160781-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
2 DESCENDER VOLUME 2 TP (MR) $14.99 FEB160680-M IMA
3 CIVIL WAR TP $24.99 JAN072436 MAR
4 BLACK SCIENCE VOLUME 4: GODWORLD TP (MR) $14.99 FEB160656 IMA
5 WE STAND ON GUARD DELUXE HC (MR) $24.99 FEB160645 IMA
6 CHEW VOLUME 11: LAST SUPPERS TP (MR) $14.99 FEB160669 IMA
7 THE JOKER: ENDGAME TP $24.99 FEB160224 DC
8 STAR WARS: KANAN VOLUME 2: FIRST BLOOD TP $17.99 JAN160963 MAR
9 SPIDER-GWEN VOLUME 1: GREATER POWER TP $17.99 FEB160962 MAR
10 SPIDER-MAN/DEADPOOL: DON’T CALL IT A TEAM UP TP $34.99 FEB160956 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOCTOR WHO OFFICIAL ANNUAL 2015 $12.99 JAN148356 PEN
2 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA
3 GUARDIANS OF THE GALAXY LITTLE GOLDEN BOOK $4.99 MAR161967 RAN
4 COURAGEOUS CAPTAIN AMERICA LITTLE GOLDEN BOOK $4.99 MAR161966 RAN
5 APES & BABES SC (MR) $19.99 MAR160659 IMA
6 SPIDER MAN: TRAPPED BY THE GREEN GOBLIN LITTLE GOLDEN BOOK $4.99 MAR161974 RAN
7 SPIDER MAN: HIGH VOLTAGE LITTLE GOLDEN BOOK $4.99 MAR161973 RAN
8 MIGHTY AVENGERS LITTLE GOLDEN BOOK $4.99 MAR161970 RAN
9 THE INCREDIBLE HULK LITTLE GOLDEN BOOK $4.99 MAR161968 RAN
10 ANT-MAN LITTLE GOLDEN BOOK $4.99 MAR161965 RAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC COMICS VARIANT PLAY ARTS KAI: BATMAN TIMELESS SPARTA FIGURE AUG158823 SQU
2 BATMAN ARKHAM KNIGHT: RED HOOD FIGURE SEP150345 DC
3 POP! STAR WARS: RANCOR WITH LUKE & SLAVE OOLA FIGURE 3-PACK SEP158902 FUN
4 STAR WARS: THE FORCE AWAKENS: CAPTAIN PHASMA ARTFX+ STATUE NOV152442 KOT
5 FFG DC COMICS COLLECTION: POISON IVY STATUE DEC158120 YAM
6 DC COMICS BOMBSHELLS: CHEETAH STATUE SEP150344 DC
7 BATMAN V SUPERMAN DAWN OF JUSTICE: SUPERMAN STATUE AUG150304 DC
8 FINDING DORY FEATURE FIGURES JUL158665 BAN
9 ALIEN: WARRIOR DRONE ALIEN ARTFX+ STATUE NOV152445 KOT
10 STAR TREK STARSHIPS SET #2: SHUTTLECRAFT JAN162289 EAG

 TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: UNCANNY X-MEN BOOSTER BRICK MAR162746 NEC
2 MARVEL DICE MASTERS: CIVIL WAR MAR162740 NEC
3 MACHI KORO CARD GAME MAY142831 IDW
4 MARVEL HEROCLIX: UNCANNY X-MEN FAST FORCES 6-PACK MAR162748 NEC
5 TEENAGE MUTANT NINJA TURTLES DICE MASTERS BOX SET FEB162984 NEC
6 TEENAGE MUTANT NINJA TURTLES HEROCLIX JAN162805 NEC
7 MARVEL DICE MASTERS: CIVIL WAR STARTER MAR162744 NEC
8 3D GAME OF THRONES: KINGS LANDING PUZZLE JAN168015 4D
9 STAR WARS: EDGE OF THE EMPIRE RPG CORE RULEBOOK MAR132242 FAN
10 STAR WARS: ARMADA BOARD GAME DEC142545 FAN

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for April 2016

Black Panther Takes #1 Sales Position
Marvel Wins Units sold by >20%

It was pleasantly surprising to see the new Black Panther series by 1st time comic writer, but award winning writer and lifelong comics fan, Ta-Nehisi Coates take the #1 sales position.  Adding the continued dominance of Star Wars comics (4 titles in the top 10) Marvel cruised to another easy win.

DC has Rebirth waiting in the wings and comic fans LOVE things with #1 on the cover, so DC could very well be coming out on top for a while once the Rebirth titles start hitting stores.  These are being heavily discounted by online retailers, and smart brick-and-mortar comic shop owners may offer some incentives to get customers who normally skip the DC books on their way to the Marvel section to try these titles out.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (May 13, 2016) — The leader of Wakanda takes his place at the front of the pack as MacArthur Fellowship author Ta-Nehisi Coates and artist Brian Stelfreeze reintroduce readers to T’Challa in Marvel Comics’ Black Panther #1, the best-selling comic book of April 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was April’s top publisher with a 42.98% dollar share and a 47.87% unit share. DC Entertainment was the month’s number two publisher with a 25.82% dollar share and a 25.13% unit share. April’s number three publisher was Image Comics with an 8.72% dollar share and an 8.95% unit share. IDW Publishing was fourth with a 4.41% dollar share and a 3.67% unit share, followed by Dark Horse Comics with a 3.07% dollar share and 2.42% units share.

dollar-share unit-share

Marvel Comics had seven of April’s top ten best-selling titles, led by Ta-Nehisi Coates and Brian Stelfreeze’s Black Panther #1 debuting at #1. Also in the top ten were the Star Wars series debuts Charles Soule, Phil Noto, and Chris Eliopoulous’ Star Wars: Poe Dameron #1 at #2 and James Robinson and Tony Harris Star Wars Special C-3P0 #1 at #4. DC Entertainment had three titles in the top ten — Frank Miller, Brian Azzarello, and Andy Kubert’s Dark Knight III Master Race Book 4 at #3, Scott Snyder and Greg Capullo’s final collaboration on the Dark Knight, Batman #51 at #5, and Rob Williams and Jim Lee’s Harley Quinn & Suicide Squad April Fools Special #1 at #9. Among the premier publishers, Robert Kirkman’s The Walking Dead #153 was Image Comics’ top book for the month at #13, IDW Publishing’s Micronaunts #1 ranked #75, and Dark Horse Comics’ Aliens: Defiance #1 ranked #132 for the month.

Grant Morrison and Yanick Paquette provided a fresh look at Diana’s origin in Wonder Woman Earth One Volume: 1 from DC Entertainment, the best-selling graphic novel of April. DC Entertainment had two titles in the top ten with the release of Alan Moore and Brian Bolland’s Batman: The Killing Joke Special Edition at #9. Marvel Comics had four titles in the top ten – Star Wars: Vader Down at #2, Jim Starlin and Ron Lim’s Thanos: The Infinity Finale OGN at #5, Mark Millar and Steve McNiven’s Civil War at #6, and Deadpool: World’s Greatest Volume 1: A Millionaire with Mouth at #7. Image Comics had three titles in the top ten including Kurtis Wiebe and Tess Fowler’s Rat Queens Volume 3: Demons at #3, Skottie Young’s I Hate Fairyland Volume 1: Madly Ever After at #4, and Greg Rucka and Nicola Scott’s Black Magick Volume:1 Awakening at #8. Rounding out the top ten, Oni Press’ Rick & Morty: Volume 2 ranked #10.

Image Comics’ Spawn Adult Coloring Book was April’s best-selling book. Random House’s Star Wars Little Golden Book: The Force Awakens ranked #2 for the month.

DC Collectibles’ Batman V Superman Dawn of Justice: Batman Statue was April’s best-selling toy product. Also in the top ten was DC Collectible’s DC Comics Bombshells: The Joker & Harley Quinn Statue 2nd Edition at #5. Diamond Select Toys has five products in the top ten, led by the Ghostbusters Select Series 2 Action Figures at #2. Diamond Select Toys rounds out the top ten with Marvel Select: Deadpool Action Figure at #7, Marvel Select: Black Widow Action Figure at #8, Ghostbusters Select Series 1 Action Figures at #9, and Batman Premium Collection: Mad Love Harley Quinn Statue at #10.

Wizkids/NECA’s Marvel Heroclix: Uncanny X-Men Booster Brick was April’s best-selling game product.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 42.98% 47.87%
DC ENTERTAINMENT 25.82% 25.13%
IMAGE COMICS 8.72% 8.95%
IDW PUBLISHING 4.41% 3.67%
DARK HORSE COMICS 3.07% 2.42%
BOOM! STUDIOS 2.39% 2.45%
DYNAMITE ENTERTAINMENT 1.53% 1.45%
TITAN COMICS 1.10% 1.09%
VIZ MEDIA 0.97% 0.38%
ONI PRESS 0.87% 0.63%
OTHER NON-TOP 10 8.12% 5.96%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 92 35 1 128
DC ENTERTAINMENT 80 31 1 112
IMAGE COMICS 56 17 1 73
IDW PUBLISHING 43 21 0 64
DARK HORSE COMICS 27 19 0 46
BOOM ENTERTAINMENT 27 8 0 35
TITAN COMICS 22 3 1 26
DYNAMITE ENTERTAINMENT 19 6 0 25
VIZ MEDIA 0 21 0 21
ONI PRESS INC. 8 4 0 12
OTHER NON-TOP 10 46 139 26 211

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

APRIL 2016 VS. MARCH 2016

COMICS 8.18% 8.19%
GRAPHIC NOVELS -8.81% -8.22%
TOTAL COMICS/GN 2.06% 6.50%

APRIL 2016 VS. APRIL 2015

COMICS -18.05% -22.28%
GRAPHIC NOVELS -11.99% -12.42%
TOTAL COMICS/GN -16.19% -21.49%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS -7.84% -13.05%
GRAPHIC NOVELS 4.87% 5.23%
TOTAL COMICS/GN -4.06% -11.69%

Black Panther #1 Star Wars Poe Dameron #1 Dark Knight III #4

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BLACK PANTHER #1 $4.99 FEB160740-M MAR
2 STAR WARS: POE DAMERON #1 $4.99 FEB160747-M MAR
3 DARK KNIGHT III: THE MASTER RACE #4 $5.99 JAN160219-M DC
4 STAR WARS SPECIAL: C-3PO #1 $4.99 OCT150933 MAR
5 BATMAN #51 $3.99 FEB160185-M DC
6 GWENPOOL #1 $4.99 FEB160762-M MAR
7 STAR WARS #18 $3.99 FEB160935-M MAR
8 DARTH VADER #19 $3.99 FEB160938 MAR
9 HARLEY QUINN & SUICIDE SQUAD APRIL FOOL’S SPECIAL #1 $4.99 FEB160121-M DC
10 AMAZING SPIDER-MAN #10 $3.99 FEB160792-M MAR

Wonder Woman Earth One Vader_Down_TPB_final_cover Rat Queens Volume 3

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WONDER WOMAN: EARTH ONE BOOK 1 HC $22.99 DEC150215 DC
2 STAR WARS: VADER DOWN TP $19.99 JAN160962 MAR
3 RAT QUEENS VOLUME 3: DEMONS TP (MR) $14.99 JAN160696 IMA
4 I HATE FAIRYLAND VOL. 1: MADLY EVER AFTER TP (MR) $9.99 JAN160644-M IMA
5 THANOS: THE INFINITY FINALE OGN HC $24.99 DEC150873 MAR
6 CIVIL WAR TP $24.99 JAN072436 MAR
7 DEADPOOL: WORLD’S GREATEST VOLUME 1: A MILLIONAIRE WITH MOUTH TP $15.99 JAN160939 MAR
8 BLACK MAGICK VOL. 1: AWAKENING PART ONE TP (MR) $9.99 JAN160635-M IMA
9 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
10 RICK & MORTY VOLUME 2 TP $19.99 FEB161683-M ONI

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SPAWN ADULT COLORING BOOK $14.99 FEB160614 IMA
2 STAR WARS LITTLE GOLDEN BOOK: THE FORCE AWAKENS $4.99 FEB162187 RAN
3 THE SHADOW DOUBLE NOVEL VOLUME 105 SC $14.95 JAN161934 SAN
4 STAR WARS CHARACTER ENCYCLOPEDIA UPDATED EXPANDED HC $16.99 MAR162015 DK
5 FIREFLY DICTIONARY AND PHRASEBOOK HC $21.95 JAN161711 RAN
6 NARUTO: SAKURA STORY SC $10.99 MAR161867 VIZ
7 LEGO DC COMICS SUPER HEROES CHARACTER ENCYCLOPEDIA $18.99 MAR161976 DK
8 CAPTAIN AMERICA: THE ULTIMATE GUIDE TO FIRST AVENGER HC $24.99 MAR161964 DK
9 STAR TREK: MAD LIBS $4.99 FEB162184 PUT
10 DC SUPER HEROES: MY FIRST BOOK OF GIRL POWER BOARD BOOK $9.99 SEP148145 POC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN V SUPERMAN DAWN OF JUSTICE: BATMAN STATUE AUG150303 DC
2 GHOSTBUSTERS SELECT SERIES 2 ACTION FIGURES JAN162250 DST
3 MOVIE REALIZATION STAR WARS: TEPPO ASHIGARU SANDTROOPER ACTION FIGURES JUL158518 BLU
4 HATSUNE MIKU PLAY ARTS KAI: TETSUYA FIGURE SEP152434 SQU
5 DC COMICS BOMBSHELLS: THE JOKER & HARLEY QUINN STATUE 2ND EDITION AUG150309 DC
6 POP! STAR WARS: RANCOR WITH LUKE & SLAVE OOLA 3-PACK SEP158902 FUN
7 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
8 MARVEL SELECT: BLACK WIDOW ACTION FIGURE SEP118154 DST
9 GHOSTBUSTERS SELECT SERIES 1 ACTION FIGURES MAY152168 DST
10 BATMAN PREMIUM COLLECTION: MAD LOVE HARLEY QUINN STATUE JUL158013 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: UNCANNY X-MEN BOOSTER BRICK MAR162746 NEC
2 TEENAGE MUTANT NINJA TURTLES HEROCLIX JAN162805 NEC
3 SHADOWS OVER CAMELOT FEB054009 DAY
4 SMALL WORLD FEB095181 DOW
5 MARVEL HEROCLIX: CAPTAIN AMERICA CIVIL WAR FEB162982 NEC
6 MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS FEB162979 WIZ
7 DC HEROCLIX: BATMAN ARKHAM ORIGINS QUICK START KIT JAN160053 NEC
8 MEMOIR ’44 APR044222 DOW
9 TICKET TO RIDE MAR043750 DOW
10 DC DICE MASTERS: WORLDS FINEST JAN162799 NEC

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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