Diamond Announces Top Sales for February 2017

DC Takes 7 of Top 10
Ties on Unit Share, But Loses on Fan $$ Spent

Marvel held on as #1 publisher in February, but just barely.  DC pretty much tied in unit share, coming in less than 0.2% behind Marvel.  Marvel won on dollar share by ~4%, and that was shipping 140 items to DC’s 116.  It looks like DC “Holding the Line at $2.99” cost them top spot this month, and it marks a big dip for Marvel with DC taking 7 of the Top 10 with lots of Batman, Justice League and the new Super Sons #1 starring Superboy and Robin.  Marvel held only 2 Top 10 slots with Star Wars  title Darth Maul #1 taking the #1 position (with a $4.99 price tag, so that certainly helped the $ Marvel took in) as well as Star Wars #28 in position 8.  Image/Skybound’s Walking Dead continues to place in the Top 10 with issue #164 taking position 6.

On the collected edition front, DC took 4 slots, Image 3, and IDW 2, with Marvel taking only spot #10 with the $50 Civil War II hardcover, another big $ item that fans don’t seem to mind opening their wallets for.

This shows DC coming on strong, kept away from the top only by Marvel’s higher average prices points and greater quantity of items shipped.  That said, fans are not shy about spending their money on the Marvel Comics they crave.  When the DC price increase goes into effect it will be interesting to see what happens here!
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (March 3, 2017) — Cullen Bunn and Luke Ross reveal the untold story of Darth Maul’s apprenticeship to Darth Sidious in Marvel Comics’ Star Wars: Darth Maul #1, February’s best-selling comic book according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was February’s top publisher with a 37.46% dollar share and a 33.64% unit share. DC Entertainment was the month’s number two publisher with a 30.23% dollar share and a 33.47% unit share. Image Comics placed third in February with a 9.58% dollar share and a 18.13% unit share supported by over three-quarters of a million copies of The Walking Dead #163 shipped at a cover price of twenty-five cents in honor of the publisher’s 25th-anniversary. In fourth was IDW Publishing with a 5.83% dollar share and a 3.27% unit share, followed by Dark Horse Comics with a 2.57% dollar share and a 1.45% unit share.

dollar-shareunit-share

Marvel Comics had two titles in the top ten; in addition to Star Wars: Darth Maul, Jason Aaron and Salvador Larroca’s Star Wars #28 ranked #8. DC Entertainment had seven titles among the top ten: Tom King and David Finch’s Batman #16, the first chapter of “I Am Bane,” ranked #2; followed by King and Finch’s Batman #17 at #3; Steve Orlando and Ivan Reis’ Justice League of America #1 ranked #4; Peter J. Tomasi and Jorge Jimenez’s Super Sons #1 ranked #5; Scott Snyder and Tula Lotay’s All-Star Batman #7 ranked #7; Orlando and Reis’ Justice League of America Rebirth #1 ranked #9; and Bryan Hitch and Daniel Henriques’ Justice League #14 ranked #10. Climbing into the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #164 from Image Comics ranked #6. Among the premier publishers, IDW Publishing’s Batman/Teenage Mutant Ninja Turtles #4 was their top book at #94, and Dark Horse Comics’ Serenity: No Power in the ‘Verse #5 was their top book at #110.

Rick Remender and Jerome Opena’s fantasy Seven to Eternity Volume 1 from Image Comics was February’s best-selling graphic novel. Also in the top ten from Image were Bryan Lee O’Malley and Leslie Hung’s Snotgirl Volume 1: Green Hair Don’t Care at #4 and Outcast by Kirkman & Azceta Volume 1 at #9. IDW Publishing had two titles in the top ten — Love Is Love, the Pulse Nightclub charity anthology collection that topped the sales chart in January, ranked #2 for the month, and Rep. John Lewis’ March Book 3, the conclusion of his graphic autobiography about the Civil Rights Movement, ranked #6. DC Entertainment had four titles in the top ten, led by James Tynion IV and Eddy Barrows’ Batman: Detective Comics Volume 1: Rise of the Batmen at #3, followed by Wonder Woman Volume 1: The Lies at #5, Superman: Action Comics Volume 1: Path of Doom at #7, and Hal Jordan and the Green Lantern Corps Volume 1: Sinestro’s Law at #8. Rounding out the top ten, Brian Michael Bendis and David Marquez’s Civil War II from Marvel Comics ranked #10 for the month.

Dark Horse Comics’ The Legend of Zelda: Art & Artifacts, a compendium of artwork from Nintendo’s Legend of Zelda video game franchise, was February’s best-selling book and one of the publisher’s four books among the top ten. Also in the top ten for Dark Horse were the Dragon Age: Adult Coloring Book at #5, the Legend of Zelda: Art & Artifacts Limited Edition at #7, and Vampire Hunter D Volume 25 at #10. IDW Publishing’s Vintage Romance Comic Book Covers Coloring Book ranked #8 for the month.

Bandai’s Dragon Ball Z: Master Stars Piece Manga Dimensions: Son Gohan Figure was February’s best-selling toy product. DC Collectibles had five products in the top ten, led by the Batman v Superman: Dawn of Justice: Wonder Woman Statue at #2. Diamond Select Toys had two products in the top ten, with the Marvel Gallery: Dr. Strange PVC Figure as their top ranked product at #5.

USAopoly’s Pokémon Monopoly: Kanto Edition, a custom edition of the classic board game, was February’s best-selling game product.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.46% 33.64%
DC ENTERTAINMENT 30.23% 33.47%
IMAGE COMICS 9.58% 18.13%
IDW PUBLISHING 5.83% 3.27%
DARK HORSE COMICS 2.57% 1.45%
BOOM! STUDIOS 2.08% 1.84%
DYNAMITE ENTERTAINMENT 1.52% 2.06%
TITAN COMICS 1.16% 0.92%
VIZ MEDIA 1.10% 0.35%
ONI PRESS INC. 0.86% 0.60%
OTHER NON-TOP 10 7.62% 4.27%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

FEBRUARY 2017 VS. JANUARY 2017

COMICS -4.67% 3.65%
GRAPHIC NOVELS 9.05% 3.04%
TOTAL COMICS/GN -0.82% 3.61%
TOYS 23.91% 3.09%

FEBRUARY 2017 VS. FEBRUARY 2016

COMICS -4.47% 17.29%
GRAPHIC NOVELS -3.30% -12.98%
TOTAL COMICS/GN -4.11% 14.70%
TOYS 25.46% 0.38%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS -2.06% 12.11%
GRAPHIC NOVELS -7.60% -10.88%
TOTAL COMICS/GN -3.76% 10.26%
TOYS 3.18% -0.94%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 104 36 0 140
DC ENTERTAINMENT 82 33 1 116
IMAGE COMICS 46 14 1 61
IDW PUBLISHING 36 22 0 58
TITAN COMICS 24 6 0 30
BOOM ENTERTAINMENT 24 3 0 27
DARK HORSE COMICS 13 13 0 26
VIZ MEDIA 0 23 0 23
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 10 5 0 15
OTHER NON-TOP 10 94 138 20 252

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS DARTH MAUL #1 $4.99 DEC161069-M MAR
2 BATMAN #16 $2.99 DEC160259-M DC
3 BATMAN #17 $2.99 DEC160261-M DC
4 JUSTICE LEAGUE OF AMERICA #1 [*] $2.99 DEC160235-M DC
5 SUPER SONS #1 [*] $2.99 DEC160240-M DC
6 WALKING DEAD #164 (MR) $2.99 DEC160746-M IMA
7 ALL STAR BATMAN #7 $4.99 DEC160246-M DC
8 STAR WARS #28 $3.99 DEC161066-M MAR
9 JUSTICE LEAGUE OF AMERICA REBIRTH #1 [*] $2.99 DEC160233-M DC
10 JUSTICE LEAGUE #14 $2.99 DEC160297-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SEVEN TO ETERNITY TP VOL 01 $9.99 DEC160767-M IMA
2 LOVE IS LOVE GN $9.99 OCT160480 IDW
3 BATMAN DETECTIVE TP VOL 01 RISE OT BATMEN (REBIRTH) $16.99 NOV160317 DC
4 SNOTGIRL TP VOL 01 GREEN HAIR DONT CARE $9.99 DEC160774 IMA
5 WONDER WOMAN TP VOL 01 THE LIES (REBIRTH) $16.99 NOV160320 DC
6 MARCH GN BOOK 03 $19.99 JUN160408 IDW
7 SUPERMAN ACTION COMICS TP VOL 01 PATH OF DOOM (REBIRTH) $16.99 NOV160319 DC
8 HAL JORDAN & THE GLC TP VOL 01 SINESTROS LAW (REBIRTH) $17.99 NOV160318 DC
9 OUTCAST BY KIRKMAN & AZACETA TP VOL 04 (MR) $14.99 DEC160821 IMA
10 CIVIL WAR II HC $50.00 OCT160999 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA ART & ARTIFACTS HC $39.99 JUL168360 DAR
2 NEIL GAIMAN NORSE MYTHOLOGY HC $25.95 DEC162208 WW
3 SHADOW DOUBLE NOVEL VOL 114 DEATH BY PROXY & LOOT OF DEATH $14.95 NOV162123 SAN
4 LEGO BATMAN MOVIE ACTIVITY BOOK WITH MINIFIGURE $8.99 NOV162102 SCH
5 DRAGON AGE ADULT COLORING BOOK SC $14.99 OCT160028 DAR
6 UNBEATABLE SQUIRREL GIRL SQUIRREL MEETS WORLD HC $13.99 DEC162185 HAC
7 LEGEND OF ZELDA ART & ARTIFACTS HC LTD ED $79.99 OCT168812 DAR
8 VINTAGE ROMANCE COMIC BOOK COVERS COLORING BOOK TP $9.99 DEC160595 IDW
9 DOCTOR WHO GOOD BAD & ALIEN SC $9.99 NOV158049 PEN
10 VAMPIRE HUNTER D NOVEL SC VOL 25 (MR) $11.99 OCT160081 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DBZ MS PIECE MANGA DIMENSIONS SON GOHAN FIG MAY168161 BAN
2 BATMAN V SUPERMAN DOJ WONDER WOMAN STATUE NOV150319 DC
3 BATMAN ANIMATED BATMAN BEYOND AF 3 PACK JUL160450 DC
4 DC BOMBSHELLS KATANA STATUE JUL160448 DC
5 MARVEL GALLERY DR STRANGE PVC FIG JUL162621 DST
6 SUICIDE SQUAD MOVIE JOKER & HARLEY QUINN STATUE AUG160374 DC
7 MARVEL FEMALE THOR BISHOUJO STATUE AUG162818 KOT
8 BATMAN ANIMATED NBA GIRLS NIGHT OUT AF 5 PACK (RES) NOV160375 DC
9 BATMAN ANIMATED SERIES PREM COLL NURSE HARLEY STAT AUG162553 DST
10 WALKING DEAD TV DARYL DIXON LTD ED STATUE MAY160736 TMP

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 POKEMON KANTO MONOPOLY DEC163203 USA
2 HARRY POTTER DECK BUILDING GAME DEC163201 USA
3 MTG TCG OATH OF THE GATEWATCH BOOSTER DIS NOV158284 WIZ
4 MTG TCG CONSPIRACY TAKE THE CROWN BOOSTER DIS JUL168216 WIZ
5 YU GI OH TCG RAGING TEMPEST BOOSTER DIS SEP168277 KON
6 TMNT DICE MASTERS HEROES IN A HALF SHELL BOX SET SEP163197 NEC
7 D&D MINIATURES SET FIVE 8CT BOOSTER BRICK JUN169191 NEC
8 CLUE STAR WARS CLUE GAME CS OCT168250 HAS
9 MARVEL HEROCLIX SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
10 MTG TCG 2016 COMMANDER CASE AUG168994 WIZ

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

ComicSpectrum  Follow ComicSpectrum: ComicSpectrum Twitter ComicSpectrum FB

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Diamond Announces Top Sales for January 2017

As Usual, Marvel #1 with DC’s Batman & Justice League Sharing Top 10
Rebirth Vol. 1 Collected Editions are Strong

Marvel took the #1 comic sales slot with U.S.Avengers #1; not surprising for a comic that had 50+ variant covers, one for each State and a few others.  Also not surprising are the two Batman comics for January (#14 and #15) right behind in slots 2 and 3.  DC owned 5 of the top 10 spots, with Marvel taking 4 and Image/Skybound’s Walking Dead holding spot #5.

On the collected edition front, there is strong interest in DC’s Rebirth with Rebirth Vol. 1 collections taking 5 of the top 10 spots, including 4 of the top 6.

Fans have gone back to their Marvel preference, with Marvel leading by ~10% in both dollar and unit share, but DC retains their strong #2 position in comic shop fans’ hearts.  “Big Two” superheroes made up almost 75% of comic  sales in January, but that 25%+ that fell outside the corporate superheroes is a really strong indicator of the diversity and health of the comics industry, with 3rd place Image Comics (a haven for creator-owned comics) commanding an almost 10% share of the dollar sales.   Sales in general were solid with January 2017 up slightly in dollars year over year from January 2016, and up over 7% in unit sales.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:
(BALTIMORE, MD) — (February 17, 2017) —
Roberto da Costa and A.I.M. form a new Avengers team and battle the Secret Empire in Al Ewing, Paco Medina, Juan Vlasco, and Jesus Aburtov’s U.S.Avengers #1 from Marvel Comics, January’s best-selling comic book according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was January’s top publisher with a 37.09% dollar share and a 42.62% unit share. DC Entertainment was the month’s number two publisher with a 28.93% dollar share and a 31.33% unit share. At number three was Image Comics with a 9.82% dollar share and a 9.36% unit share. IDW Publishing was fourth with a 5.25% dollar share and a 3.45% unit share, followed by Dark Horse Comics with a 4.04% dollar share and a 2.91% unit share.

dollar-shareunit-share

Marvel Comics had three titles in the top ten. In addition to U.S.Avengers #1, Cullen Bunn and Steve McNiven’s Monsters Unleashed #1 ranked #8 and Dan Slott, Christos Gage, Giuseppe Camuncoli, and Cam Smith’s Amazing Spider-Man #23 ranked #9. DC Entertainment had six titles among the top ten, led by Tom King and Mitch Gerads’ Batman #14 at #2, followed by King and Gerads’ Batman #15 at #3; Tom Taylor and Stephen Byrne’s Justice League/Mighty Morphin Power Rangers #1, a co-publication with BOOM! Studios, at #4; Scott Snyder and Jock’s All-Star Batman #6 at #6; Joshua Williamson, Jesus Merino, and Andy Owens’ Justice League vs. Suicide Squad #3 at #7; and Tim Seeley and Christian Duce’s Justice League #12 at #10. Rounding out the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #162 ranked #5. Among the premier publishers, IDW Publishing’s top book was Batman/TMNT Adventures #3, a co-publication with DC Entertainment, at #99. Finally, Dark Horse Comics’ Serenity: No Power in the ‘Verse #4, based on Joss Whedon’s film Serenity, was their top book of the month at #133.

Tom King and Jason Fabok’s Batman Volume 1: I Am Gotham from DC Entertainment, a collection of the first Batman story arc of DC Rebirth, was January’s best-selling graphic novel. DC Entertainment had five titles among the top ten, all from DC RebirthThe Flash Volume 1: Lightning Strikes Twice ranked #3, Superman Volume 1: Son of Superman ranked #4, Justice League Volume 1: The Extinction Machine ranked #6, and Green Arrow Volume 1: The Life and Death of Oliver Queen ranked #9. Image Comics had four titles in the top ten — Ed Brubaker and Sean Phillips’ Kill or Be Killed Volume 1 ranked #2, Brian K. Vaughan and Fiona Staples’ Saga Volume 1 ranked #5, Vaughan and Cliff Chiang’s Paper Girls Volume 1 ranked #7, and Jonathan Hickman and Tomm Coker’s The Black Monday Murders Volume 1: All Hail God Mammon ranked #10. Finally, Marjorie M. Liu and Mark Brooks’ Star Wars: Han Solo from Marvel Comics ranked #8.

Lisa Yee’s DC Super Hero Girls: Batgirl at Super Hero High, a young readers novel based on DC Entertainment’s Super Hero Girls franchise published by Random House Books for Young Readers, was January’s best-selling book.

Diamond Select Toys’ Marvel Select: Doctor Strange Movie Action Figure, recreating Benedict Cumberbatch’s portrayal of the Sorcerer Supreme, was January’s best-selling toy product. In total, Diamond Select had four products in the top ten, including the Marvel Gallery: Spider-Man PVC Figure at #5, the Marvel Select: Cable Action Figure at #7, and the Ghostbusters Select Series 4 Action Figures at #10.

4D Cityscape’s Batman: Gotham City Puzzle, a 3-dimensional puzzle of Batman’s base of operations, was January’s best-selling game product and one of the manufacturer’s four products among the top ten. IDW Publishing’s Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #6 for the month, and their Machi Koro: Bright Lights Big City Board Game ranked #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.09% 42.62%
DC ENTERTAINMENT 28.93% 31.33%
IMAGE COMICS 9.82% 9.36%
IDW PUBLISHING 5.25% 3.45%
DARK HORSE COMICS 4.04% 2.91%
BOOM! STUDIOS 2.09% 1.91%
DYNAMITE ENTERTAINMENT 1.65% 1.47%
TITAN COMICS 1.24% 1.10%
VIZ MEDIA 1.15% 0.39%
VALIANT ENTERTAINMENT LLC 0.82% 0.81%
OTHER NON-TOP 10 7.92% 4.65%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2017 VS. DECEMBER 2016
COMICS -7.50% -7.84%
GRAPHIC NOVELS -18.85% -28.03%
TOTAL COMICS/GN -11.00% -9.49%
TOYS -38.37% -39.98%
JANUARY 2017 VS. JANUARY 2016
COMICS 0.36% 7.21%
GRAPHIC NOVELS -11.88% -8.61%
TOTAL COMICS/GN -3.41% 6.01%
TOYS -15.43% -2.28%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 86 26 0 112
IMAGE COMICS 44 16 0 60
IDW PUBLISHING 41 17 0 58
DARK HORSE COMICS 27 16 0 43
BOOM ENTERTAINMENT 26 7 0 33
TITAN COMICS 24 0 4 28
DYNAMITE ENTERTAINMENT 16 6 0 22
VIZ MEDIA 0 21 0 21
VALIANT ENTERTAINMENT LLC 9 3 0 12
OTHER 87 96 27 210


TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 U.S.AVENGERS #1 $3.99 OCT160723-M MAR
2 BATMAN #14 $2.99 NOV160208-M DC
3 BATMAN #15 $2.99 NOV160210-M DC
4 JUSTICE LEAGUE/POWER RANGERS #1 $3.99 NOV160283-M DC
5 THE WALKING DEAD #162 (MR) $2.99 NOV160652-M IMA
6 ALL-STAR BATMAN #6 $4.99 NOV160195-M DC
7 JUSTICE LEAGUE VS. SUICIDE SQUAD #3 $3.99 NOV160163-M DC
8 MONSTERS UNLEASHED #1 $4.99 NOV160745-M MAR
9 AMAZING SPIDER-MAN #23 $3.99 NOV160827-M MAR
10 JUSTICE LEAGUE #12 $2.99 NOV160179-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN VOLUME 1: I AM GOTHAM TP $16.99 OCT160291-M DC
2 KILL OR BE KILLED VOLUME 1 TP (MR) $9.99 NOV160670-M IMA
3 THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP $17.99 OCT160292 DC
4 SUPERMAN VOL. 1: SON OF SUPERMAN TP $16.99 OCT160297 DC
5 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
6 JUSTICE LEAGUE VOL. 1: THE EXTINCTION MACHINE TP $16.99 OCT160295 DC
7 PAPER GIRLS VOLUME 1 TP $9.99 JAN160645 IMA
8 STAR WARS: HAN SOLO TP $16.99 SEP161136 MAR
9 GREEN ARROW VOL. 1: THE LIFE & DEATH OF OLIVER QUEEN TP $16.99 OCT160293 DC
10 THE BLACK MONDAY MURDERS VOLUME 1: ALL HAIL GOD MAMMON TP (MR) $19.99 NOV160656-M IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DC SUPER HERO GIRLS: BATGIRL AT SUPER HERO HIGH HC $13.99 OCT162171 RAN
2 STAR WARS: I AM A STORMTROOPER LITTLE GOLDEN BOOK $4.99 OCT162204 RAN
3 DOCTOR STRANGE LITTLE GOLDEN BOOK $4.99 OCT162172 RAN
4 GUARDIANS OF THE GALAXY: ROCKET TO RESCUE LITTLE GOLDEN BOOK $4.99 OCT162173 RAN
5 DC SUPER FRIENDS: WONDER WOMAN LITTLE GOLDEN BOOK $9.99 OCT162170 RAN
6 THE SHADOW DOUBLE NOVEL VOLUME 113 SC $14.95 OCT162199 SAN
7 DC SUPER FRIENDS: COLD CAPER SC $4.99 OCT162168 RAN
8 9 MARVEL SUPER HERO TALES LITTLE GOLDEN BOOK HC $12.99 OCT162174 RAN
9 I AM JIM HENSON HC $14.99 NOV162128 PUT
10 SECRET HERO SOCIETY VOLUME 2: FORT SOLITUDE HC $12.99 OCT162175 SCH

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL SELECT: DOCTOR STRANGE MOVIE ACTION FIGURE JUN162396 DST
2 MARVEL UNIVERSE: THANOS FINE ART STATUE JUN162696 KOT
3 AMAZING SPIDER-MAN SPIDER-MAN ARTFX+ STATUE JUL162983 KOT
4 MARVEL: DEADPOOL 1/4-SCALE ACTION FIGURE MAY168389 NEC
5 MARVEL GALLERY: SPIDER-MAN PVC FIGURE SEP162538 DST
6 BATMAN V SUPERMAN: WONDER WOMAN MAF EX FIGURE NOV158387 MED
7 MARVEL SELECT: CABLE ACTION FIGURE OCT142189 DST
8 POP! DC HEROES: THE DARK KNIGHT RETURNS: SUPERMAN FIGURE JUL162707 FUN
9 DC COMICS: WONDER GIRL BISHOUJO STATUE JUL162984 KOT
10 GHOSTBUSTERS SELECT ACTION FIGURES SERIES 4 SEP162532 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 4D CITYSCAPE: BATMAN: GOTHAM CITY PUZZLE JUN168000 4D
2 4D CITYSCAPE: LORD OF THE RINGS: MIDDLE-EARTH PUZZLE JUN168003 4D
3 MAGIC THE GATHERING TCG: AETHER REVOLT BOOSTER PACKS NOV162988 WIZ
4 4D CITYSCAPE: GAME OF THRONES: ESSOS PUZZLE JUN168001 4D
5 4D CITYSCAPE: THE HOBBIT: MIDDLE-EARTH PUZZLE JUN168002 4D
6 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
7 TEENAGE MUTANT NINJA TURTLES HEROCLIX: SHREDDER’S RETURN SEP168871 NEC
8 RICK AND MORTY: TOTAL RICKALL CARD GAME AUG168447 CRY
9 MACHI KORO: BRIGHT LIGHTS BIG CITY CARD GAME SEP160613 IDW
10 MEGA MAN BOARD GAME NOV162976 JAS

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

ComicSpectrum  Follow ComicSpectrum: ComicSpectrum Twitter ComicSpectrum FB

Posted in Comics, Comics Sales, Diamond, News | Tagged , , , , , , , , , , , | Leave a comment

Diamond Announces Top Sales for December 2016

DC Places 5 Titles in Top 10 but Marvel Wins for 3rd Month
Year-Over-Year for December is Down, 2016 Finishes Up Slightly

The “Rebirth Bump” is officially over.  For a 3rd straight month DC has failed to regain the #1 position it held briefly during the several months when they staggered out the Rebitrth #1 issues and comics buyers have gone back to the “steady state” that has existed for years with Marvel on top in dollar sales and units by a decent margin.  DC had the #1 comic (Justice League vs. Suicide Squad #1) and 4 more Batman books placing in the Top 10, because the comic shop constant other than Marvel on Top in overall sales is that fans love buying Batman comics.

As for overall sales: December 2016 was down 9.69% in dollar sales compared to November…and down 14.84% compared to December 2015.  That said, exceptionally strong sales for the DC Rebirth relaunch, though they didn’t sustain at the high levels, were enough to keep 2016 as a year a slight 0.3% above 2015 in overall sales.

Gimmicks and relaunches continue to pump up sales compared to the issues on either side of them, but seem to be diminishing in their “bump power” each year.  The variant cover craze for driving sales seems to have gone away.  There are so many variant and chase covers that they are totally commonplace and the burned out readers seem to have mostly fallen into a mode of buying whatever cover they like best or that is readily available as opposed to upping their orders and buying copies of each cover en masse.  Similarly, while #1 issue continue to bump sales, the sales bumps seem to also be diminishing as the renumbering becomes more and more common.   Comic fans like things that feel really special.  When there’s a variant for every issue and a new #1 every 6 months, they fail to feel all that special any more.   That said, I expect Marvel & DC to continue to beat the “new #1” drum until the trend has well and truly been driven into the ground.

I look forward to the day that may or may not come when the Big Two worry more about telling good stories and worry less about creating the APPEARANCE that something is special.  When sales drop like a rock by issue 3 or 4 we can see that readers are not sticking around because they are held captive by an entertaining story and really do want to “see what happens next”.  That is the lifeblood of serialized comics.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (January 12, 2017) — The Justice League discovers the existence of the Suicide Squad and is determined to bring them to justice in DC Entertainment’s Justice League vs. Suicide Squad #1 from Joshua Williamson and Jason Fabok, the first crossover event of DC Rebirth and the best-selling comic book of December 2016, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was December’s top publisher with a 36.73% dollar share and a 40.50% unit share. DC Entertainment was the month’s number two publisher with a 29.47% dollar share and a 29.04% unit share. At number three was Image Comics with an 8.81% dollar share and a 7.70% unit share. IDW Publishing was fourth with a 5.49% dollar share and a 4.10% unit share, followed by Dark Horse Comics with a 3.17% dollar share and 2.43% units share.

dollar-shareunit-share

Comic and graphic novel sales in December, a four shipping week month, declined by 9.69% from November, a five shipping week month, as well as by 14.84% from December 2015, also a five shipping week month.  Despite the decline, comics and graphic novel sales on the year finished up 0.30% over 2015.

DC Entertainment had five titles in the top ten. In addition to Justice League vs. Suicide Squad, Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #7 ranked #3; Tom King, Mikel Janin, and Hugo Petrus’ Batman #12 ranked #4; King and Janin’s Batman #13 ranked #5, and Scott Snyder, John Romita, Jr., and Danny Miki’s All-Star Batman #5 ranked #10. Marvel Comics also had five titles in the top ten: Charles Soule, Jeff Lemire, and Leinil Francis Yu’s Inhumans vs. X-Men #1 ranked #2; Brian Michael Bendis and David Marquez’s Civil War II #8, the final chapter of Marvel’s 2016 event, ranked #6; Jason Aaron and Salvador Larroca’s Star Wars #26 ranked #7; Kieron Gillen, Kev Walker, and Salvador Larroca’s Star Wars: Doctor Aphra #1, a new ongoing series spinning out of Star Wars: Darth Vader, ranked #8; and Mariko Tamaki and Nico Leon’s Hulk #1, a new series starring Jennifer Walters, ranked #9. Among the premier publishers, Robert Kirkman’s The Walking Dead #161 was Image Comics’ top book in December at #11. IDW Publishing’s top book was Batman/TMNT Adventures #2 at #65. Finally, Dark Horse Comics’ Serenity: No Power in the ‘Verse #3, based on Joss Whedon’s film Serenity, was their top book of the month at #112.

IDW Publishing’s Love is Love anthology, a tribute to the victims of the Pulse Nightclub shooting, produced with the assistance of DC Entertainment and featuring dozens of writers and artists, was December’s best-selling graphic novel. DC Entertainment had two titles in the top ten led by Scott Snyder and Greg Capullo’s Batman Volume 9: Bloom at #2 for the month. Image Comics’ three titles in the top ten were led by Jeff Lemire and Dustin Nguyen’s Descender Volume 3: Singularities at #3. Marvel Comics rounded out the top ten with four titles topped by Mark Millar and Steve McNiven’s Wolverine: Old Man Logan at #4.

Penguin Books’ Doctor Who: The Death Riders, a Doctor Who novel starring the eleventh Doctor for young readers, was December’s best-selling book and one of three Doctor Who novels from the publisher among the top ten. IDW Publishing’s The Princess Bride: A Storybook to Color, an adult coloring book based on the beloved film, ranked #3 for the month. Dark Horse Comics had three adult coloring books among the top ten, led by the Buffy the Vampire Slayer Adult Coloring Book at #4. Also in the top ten, Image Comics’ The Walking Dead Adult Coloring Book ranked #10 for the month.

DC Collectibles’ DC Designer Series: Harley Quinn by Bruce Timm Statue was December’s best-selling toy product and one of their nine products among the top ten. Also among the top ten, Diamond Select Toys’ Marvel Gallery: The Hulk PVC Figure ranked #2 for the month.

Diamond Select Toys’ Back to the Future Monopoly, a custom edition of the venerable board game, returned to the top of the sales charts as December’s best-selling game product. IDW Publishing had two products in the top ten, led by the Machi Koro Card Game at #2. Also in the top ten, Dark Horse Comics’ Game of Thrones Playing Cards, a decorative deck based on the hit HBO series, ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.73% 40.50%
DC ENTERTAINMENT 29.47% 29.04%
IMAGE COMICS 8.81% 7.70%
IDW PUBLISHING 5.49% 4.10%
DARK HORSE COMICS 3.17% 2.43%
BOOM! STUDIOS 2.40% 1.64%
DYNAMITE ENTERTAINMENT 1.99% 6.97%
TITAN COMICS 1.16% 0.99%
VALIANT ENTERTAINMENT LLC 1.10% 1.20%
VIZ MEDIA 1.09% 0.34%
OTHER NON-TOP 10 8.59% 5.09%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

DECEMBER 2016 VS. NOVEMBER 2016

COMICS -9.01% -1.79%
GRAPHIC NOVELS -11.19% 1.10%
TOTAL COMICS/GN -9.69% -1.56%
TOYS -12.28% -11.75%

DECEMBER 2016 VS. DECEMBER 2015

COMICS -18.84% -8.39%
GRAPHIC NOVELS -4.24% 18.44%
TOTAL COMICS/GN -14.84% -6.66%
TOYS -36.78% -46.07%

FOURTH QUARTER 2016 VS. THIRD QUARTER 2016

COMICS -7.42% -5.96%
GRAPHIC NOVELS 0.07% 1.88%
TOTAL COMICS/GN -5.36% -5.42%
TOYS -1.80% -11.85%

FOURTH QUARTER 2016 VS. FOURTH QUARTER 2015

COMICS -8.92% -0.53%
GRAPHIC NOVELS 1.53% 12.21%
TOTAL COMICS/GN -6.11% 0.30%
TOYS -22.29% -30.42%

YEAR 2016 VS. YEAR 2015

COMICS -0.11% 1.02%
GRAPHIC NOVELS 1.24% 2.10%
TOTAL COMICS/GN 0.30% 1.10%
TOYS -9.74% -14.18%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 89 42 0 131
DC ENTERTAINMENT 84 33 1 118
IMAGE COMICS 47 18 1 66
IDW PUBLISHING 42 17 0 59
BOOM! STUDIOS 26 12 0 38
DARK HORSE COMICS 26 10 0 36
TITAN COMICS 21 5 4 30
DYNAMITE ENTERTAINMENT 18 9 0 27
ARCHIE COMIC PUBLICATIONS 11 2 0 13
VIZ MEDIA 0 13 0 13
OTHER NON-TOP 10 114 133 25 272

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JUSTICE LEAGUE VS. SUICIDE SQUAD #1 $3.99 OCT160147-M DC
2 INHUMANS VS. X-MEN #1 $5.99 SEP160868-M MAR
3 DARK KNIGHT III: THE MASTER RACE #7 $5.99 OCT160259-M DC
4 BATMAN #12 $2.99 OCT160173-M DC
5 BATMAN #13 $2.99 OCT160175-M DC
6 CIVIL WAR II #8 $4.99 SEP161000-M MAR
7 STAR WARS #26 $3.99 OCT160988-M MAR
8 STAR WARS: DOCTOR APHRA #1 $4.99 OCT160975-M MAR
9 HULK #1 $3.99 OCT160788-M MAR
10 ALL-STAR BATMAN #5 $4.99 OCT160160-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LOVE IS LOVE SC $9.99 OCT160480 IDW
2 BATMAN VOLUME 9: BLOOM TP $16.99 SEP160335 DC
3 DESCENDER VOLUME 3: SINGULARITIES TP $14.99 SEP160801 IMA
4 WOLVERINE: OLD MAN LOGAN TP $29.99 JUL100692 MAR
5 I HATE FAIRYLAND VOLUME 2: FLUFF MY LIFE TP $14.99 OCT160683-M IMA
6 INVINCIBLE IRON MAN VOLUME 1: REBOOT TP $17.99 OCT161021 MAR
7 STAR WARS: POE DAMERON VOL. 1: BLACK SQUADRON TP $19.99 AUG160999 MAR
8 DOCTOR STRANGE VOLUME 1: WAY OF WEIRD TP $19.99 SEP161127 MAR
9 BATMAN VOLUME 10: EPILOGUE HC $22.99 AUG160317 DC
10 BLACK SCIENCE VOL. 5: TRUE ATONEMENT TP (MR) $14.99 OCT160677 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOCTOR WHO: DEATH RIDERS SC $9.99 JUN158023 PEN
2 DOCTOR WHO: SYSTEM WIPE SC $9.99 JUN158025 PEN
3 THE PRINCESS BRIDE: A STORYBOOK TO COLOR TP $16.99 SEP160611 IDW
4 BUFFY THE VAMPIRE SLAYER ADULT COLORING BOOK $14.99 AUG160020 DAR
5 THE POKEMON COOKBOOK HC $14.99 OCT162035 VIZ
6 STAR TREK: THE ORIGINAL SERIES ADULT COLORING BOOK $14.99 AUG160018 DAR
7 STAR TREK: THE NEXT GENERATION ADULT COLORING BOOK $14.99 AUG160019 DAR
8 DOCTOR WHO: THE GOOD THE BAD & THE ALIEN SC $9.99 NOV158049 PEN
9 THE SHADOW DOUBLE NOVEL VOLUME 112 SC $14.95 SEP162252 SAN
10 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DESIGNER SERIES: HARLEY QUINN BY BRUCE TIMM STATUE MAR160333 DC
2 MARVEL GALLERY: THE HULK PVC FIGURE AUG162570 DST
3 DC TV: ARROW/THE FLASH ACTION FIGURE 2-PACK APR160456 DC
4 DC FILMS: ARMORED BATMAN PREMIUM ACTION FIGURE MAR160323 DC
5 BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES HARLEY QUINN ACTION FIGURE MAR160314 DC
6 HARLEY QUINN: RED WHITE & BLACK STATUE APR160452 DC
7 BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES CLAYFACE DELUXE ACTION FIGURE MAR160318 DC
8 DC COMICS DESIGNER SERIES BY LEE BERMEJO: BATMAN FIGURE FEB160280 DC
9 DC DESIGNER SERIES: THE FLASH BY FRANCIS MANAPUL STATUE JUL160449 DC
10 DARKSEID AND GRAIL ACTION FIGURE 2-PACK APR160448 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 BACK TO THE FUTURE MONOPOLY JUL152198 DST
2 MACHI KORO CARD GAME MAY142831 IDW
3 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
4 EXPLODING KITTENS CARD GAME NSFW EDITION OCT163224 EXP
5 EXPLODING KITTENS CARD GAME ORIGINAL EDITION OCT163223 EXP
6 PANDEMIC: IBERIA BOARD GAME AUG163183 ZMA
7 GAME OF THRONES PLAYING CARDS JAN120128 DAR
8 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
9 BATMANL THE ANIMATED SERIES DICE GAME SEP163193 PSI
10 STAR TREK 50TH-ANNIVERSARY 3000-PIECE DIECUT JIGSAW PUZZLE JUN168685 NMR

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for November 2016

Marvel Holds Top Spot for 2nd Month
Comic Sales Down & Collected Edition Sales Up
For Year to Year Comparison of Nov 2015 to Nov 2016

Though comic fans continue their love affair with Batman (issues #10 and #11 were the top 2 comics of the month, with 2 other Batman books, All-Star Batman #4 and Batman Annual #1, in the Top 10), Marvel seems to have regained their hold on the top Publisher spot after DC’s few months on top riding the wave of Rebirth #1s.  Marvel beat DC by ~12% in dollars and ~8% in units sold.  Walking Dead, despite the griping of a vocal subset online, continues to sell well and is once again in the Top 10 at spot #9.

Marvel’s 5 Top 10 books were riding their own wave of fan manipulation with events and first issues: Civil War II #7, Invincible Iron Man #1 (with Riri Williams in the armor), Amazing Spider-Man: Renew Your Vows #1 (an alternate timeline Spider-Man story), Venom #1, and IvX #0 (an Inhumans vs. X-Men mini-event).

DC was #1 when they were pumping out #1s, now Marvel is pushing their own set of #1s.  Is Marvel back on top where they had been for years because fans were moving back to a Marvel preference or are fans simply chasing the latest crop of bright shiny #1 issues?  Are we moving to an era of comics where every few months will see #1 issues to try to capture the attention of comic shops and fans?  If so, will this get old and blow up in the Publisher’s faces at some point?  Comic sales are down year over year, down 12.71% in $ and down 6.09% in units compared to November 2015.  Is this an indication that readers are tiring of the #1s all the time trend?  Time will tell.  Collected edition sales are up by over 20% from last November, fans seem to be shifting their focus to collected story arcs.

It will be interesting to watch these trends over the next few months.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (December 9, 2016) — Batman leads his team into Santa Prisca Prison to confront Bane in Tom King and Mikel Janin’s Batman #10 from DC Entertainment, November’s best-selling comic book, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was November’s top publisher with a 38.08% dollar share and a 39.46% unit share. DC Entertainment was the month’s number two publisher with a 26.17% dollar share and a 31.30% unit share. At number three was Image Comics with an 8.99% dollar share and a 9.06% unit share. IDW Publishing was fourth with a 5.23% dollar share and a 4.59% unit share, followed by Dark Horse Comics with a 3.65% dollar share and 2.85% units share.

dollar-share unit-share

Marvel Comics had five titles in the top ten unit rankings including Brian Michael Bendis and David Marquez’s Civil War II #7 at #3; Bendis and Stefano Caselli’s Invincible Iron Man #1 at #5; Gerry Conway and Ryan Stegman’s Amazing Spider-Man: Renew Your Vows #1 at #6; Mike Costa and Gerardo Sandoval’s Venom #1 at #8; and Inhumans Vs. X-Men #0 at #10. DC Entertainment had four titles among the top ten; in addition to the top-selling Batman #10, Batman #11 ranked #2, Scott Snyder and John Romita, Jr.’s All-Star Batman #4 ranked #4, and Batman Annual #1 ranked #7. Robert Kirkman’s The Walking Dead #160 from Image Comics rounded out the top ten at #9. From the premier publishers, Batman/TMNT Adventures #1 was IDW Publishing’s top book at #14 for the month, and Dark Horse Comics’ Serenity: No Power in the ‘Verse #2 was their best-selling book at #113.

Brian K. Vaughan and Cliff Chiang’s Paper Girls Volume 2 from Image Comics was November’s best-selling graphic novel. Marvel Comics had six titles in the top ten led by Marvel: The Hip-Hop Covers Volume 1, a collection of the fan-favorite series of variant covers with an introduction by Ta-Nehisi Coates (Black Panther), at #2. DC Entertainment had three titles among the top ten with Shea Fontana and Yancey Labat’s DC Super Hero Girls Volume 2: Hits and Myths as their top-selling book at #3.

Some of comics’ top artists come together to celebrate the 30th-anniversary of Labyrinth in BOOM! Studios’ Jim Henson’s Labyrinth Artist Tribute, November’s best-selling book and one of the publisher’s two titles among the top ten. IDW Publishing also had two titles in the top ten — John Byrne’s Stowaway to the Stars Graphic Album to Color at #3 and Tales from the Darkside: Scripts by Joe Hill at #4. Image Comics’ Chew Adult Coloring Book ranked #7 for the month.

DC Collectibles’ Batman Animated Series: Batwing Vehicle, a vehicle based on Batman: The Animated Series in scale with DC Collectibles’ line of action figures, was November’s best-selling toy figure and one of the manufacturer’s five products in the top ten. Also among the top ten for DC Collectibles were the Gotham City Garage: Harley Quinn Deluxe Statue at #4, the DC Icons: Batgirl of Burnside Deluxe Action Figure at #5, the Harley Quinn: Red, Black, and White Holiday Statue at #6, and the Batman Animated Series: New Batman Adventures Joker Action Figure at #7. Diamond Select Toys had two products in the top ten: the Marvel Gallery: Deadpool PVC Figure at #2 and the Marvel Premier Collection: Spider-Gwen Statue at #9. Also in the top ten, Skybound Productions’ Saga: Alan & Marko Action Figure 2-Pack ranked #10.

WizKids/NECA’s DC HeroClix: The Joker’s Wild Booster Brick was November’s best-selling game product. IDW Publishing had two products among the top ten — the TMNT: Shadows of the Past Board Game at #2 and The Game Card Game at #9. Also, Diamond Select Toys’ Back to the Future Monopoly returned to the top ten at #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 38.08% 39.46%
DC ENTERTAINMENT 26.17% 31.30%
IMAGE COMICS 8.99% 9.06%
IDW PUBLISHING 5.23% 4.59%
DARK HORSE COMICS 3.65% 2.85%
BOOM! STUDIOS 1.98% 1.66%
TITAN COMICS 1.61% 1.30%
VIZ MEDIA 1.52% 0.56%
DYNAMITE ENTERTAINMENT 1.40% 1.23%
ARCHIE COMIC PUBLICATIONS 1.01% 1.06%
OTHER NON-TOP 10 10.38% 6.92%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

NOVEMBER 2016 VS. OCTOBER 2016

COMICS -10.33% -13.26%
GRAPHIC NOVELS 19.48% 18.91%
TOTAL COMICS/GN -2.72% -11.35%
TOYS 28.48% 53.60%

NOVEMBER 2016 VS. NOVEMBER 2015

COMICS -12.71% -6.09%
GRAPHIC NOVELS 21.56% 25.78%
TOTAL COMICS/GN -4.25% -4.15%
TOYS -9.53% -12.99%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS 1.85% 1.97%
GRAPHIC NOVELS 1.74% 0.77%
TOTAL COMICS/GN 1.82% 1.87%
TOYS -5.60% -8.56%

 NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 88 44 0 132
DC ENTERTAINMENT 84 35 0 119
IDW PUBLISHING 46 25 0 71
IMAGE COMICS 50 9 1 60
DARK HORSE COMICS 28 26 0 54
VIZ MEDIA 0 45 0 45
TITAN COMICS 23 18 2 43
BOOM ENTERTAINMENT 23 8 0 31
DYNAMITE ENTERTAINMENT 25 5 0 30
ARCHIE COMIC PUBLICATIONS 15 4 0 19
OTHER NON-TOP 10 136 217 30 383

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #10 $2.99 SEP160227-M DC
2 BATMAN #11 $2.99 SEP160229-M DC
3 CIVIL WAR II #7 $4.99 AUG160866-M MAR
4 ALL STAR BATMAN #4 $4.99 SEP160214-M DC
5 INVINCIBLE IRON MAN #1 $3.99 SEP160893-M MAR
6 AMAZING SPIDER-MAN: RENEW YOUR VOWS #1 $4.99 SEP160946-M MAR
7 BATMAN ANNUAL #1 $4.99 SEP160231 DC
8 VENOM #1 $3.99 SEP160951-M MAR
9 THE WALKING DEAD #160 (MR) $2.99 SEP160763-M IMA
10 IVX #0 $4.99 SEP160882-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 PAPER GIRLS VOLUME 2 TP $12.99 SEP160815 IMA
2 MARVEL: THE HIP-HOP COVERS VOLUME 1 HC $34.99 MAR160927 MAR
3 DC SUPER HERO GIRLS VOL. 2: HITS AND MYTHS TP $9.99 AUG160270 DC
4 STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP $19.99 JUL161076 MAR
5 UNBELIEVABLE GWENPOOL VOL. 1: BELIEVE IT TP $16.99 AUG161009 MAR
6 SANDMAN OVERTURE TP (MR) $19.99 AUG160359 DC
7 DC UNIVERSE: REBIRTH DELUXE EDITION HC $17.99 AUG160316 DC
8 VISION VOL. 2: LITTLE BETTER THAN BEAST TP $17.99 SEP161139 MAR
9 MOON KNIGHT VOLUME 1: LUNATIC TP $15.99 SEP161128 MAR
10 DEADPOOL V. GAMBIT: V IS FOR VS TP $16.99 AUG161011 MAR

 TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JIM HENSON’S LABYRINTH ARTIST TRIBUTE HC $24.99 AUG161305 BOO
2 MOUSE GUARD COLORING BOOK $14.99 JUN161233 BOO
3 JOHN BYRNE’S STOWAWAY TO THE STARS GRAPHIC ALBUM TO COLOR TP $12.99 SEP160610 IDW
4 TALES FROM THE DARKSIDE SCRIPTS BY JOE HILL HC $17.99 AUG160478 IDW
5 DOCTOR WHO: THE TWELVE DOCTORS OF CHRISTMAS HC $14.99 JUN168322 PEN
6 THE SHADOW DOUBLE NOVEL VOLUME 111 SC $14.95 AUG162275 SAN
7 CHEW ADULT COLORING BOOK TP (MR) $14.99 SEP160767 IMA
8 SPECTRUM ART BOOK 23 SC $35.00 SEP162204 PUB
9 DC COMICS: WONDER WOMAN COLORING BOOK SC $14.99 AUG162253 POC
10 THE SHADOW NOVEL ANNUAL VOLUME 2 SC $19.95 JUL162277 SAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN ANIMATED SERIES: BATWING VEHICLE APR160436 DC
2 MARVEL GALLERY: DEADPOOL PVC FIGURE JUN162394 DST
3 DC COMICS: HARLEY QUINN “NEW 52” BISHOUJO STATUE APR162878 KOT
4 GOTHAM CITY GARAGE: HARLEY QUINN DELUXE STATUE AUG150301 DC
5 DC ICONS: BATGIRL OF BURNSIDE DELUXE ACTION FIGURE MAY160364 DC
6 HARLEY QUINN: RED, BLACK & WHITE HOLIDAY STATUE MAY160361 DC
7 BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES: THE JOKER ACTION FIGURE MAR160321 DC
8 STAR WARS: DARTH VADER “EPISODE IV” ARTFX+ STATUE MAY162719 KOT
9 MARVEL PREMIER COLLECTION: SPIDER-GWEN STATUE APR162612 DST
10 SAGA: ALANA & MARKO ACTION FIGURE 2-PACK SEP160830 SKY

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: THE JOKER’S WILD BOOSTER BRICK JUL163367 NEC
2 TMNT: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
3 JIM HENSON’S LABYRINTH BOARD GAME JUN163091 RIV
4 MARVEL DICE MASTERS: DEADPOOL AUG163179 NEC
5 MAGIC THE GATHERING TCG: CONSPIRACY: TAKE THE CROWN BOOSTER PACKS JUL168216 WIZ
6 BACK TO THE FUTURE MONOPOLY JUL152198 DST
7 PANDEMIC: REIGN OF CTHULHU EDITION BOARD GAME JUN163096 ZMA
8 DC HEROCLIX: THE JOKER’S WILD FAST FORCES 6-PACK JUL163368 NEC
9 THE GAME CARD GAME SEP152625 IDW
10 THE WALKING DEAD TRIVIAL PURSUIT JUL163366 USA


How does Diamond calculate the charts?
It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Diamond Announces Top Sales for October 2016

DC Rebirth’s Dominance of Top 10 Ends
Loot Crate Is a Ticket to #1

The #1 book for October was BOOM!’s “Big Trouble in Little China/Escape From New York #1”.  This crossover of 2 cult franchises is interesting, but sales were really driven by its inclusion in the latest Loot Crate.  Loot Crate has a subscription base of over half a million and since BOOM! is an exclusive Diamond client all direct sales have to go through Diamond and are recorded on its sales chart, even though this comic was not topping sales in comic shops.  Walking Dead continued to place in the Top 10, with issue #159 charting in slot 10, which means Marvel & DC each had 4 books in the Top 10.

Marvel’s 4 Top 10 books were: Champions #1, Doctor Strange and the Sorcerors Supreme #1, Civil War #6, and Darth Vader #25.  DC’s 4 Top 10 books were all Batman: Batman issues #8 and 9, Dark Knight III #6, and All-Star Batman #3.  DC lacking a bunch of new #1s seems to be a main reason they dropped to 2nd place, falling back into the familiar “people buy Batman” pattern.

I said last month: “It remains to be seen if fans are moving away from Marvel or if they are instead being drawn in by the gravitational pull of the “newness” of Rebirth, and what will happen once the “new comic smell” wears off the Rebirth line and it becomes business as usual?”

It seems that sales are falling back to familiar patterns.  We’ll see if this continues with November sales.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 11, 2016) — The Marvel universe’s teenaged heroes form their own super-team in the wake of Civil War II in Mark Waid and Humberto Ramos’ Champions #1 from Marvel Comics, the best-selling comic book of October 2016 in terms of dollars invoiced, while BOOM! Studios’ Big Trouble in Little China/Escape from New York #1, a crossover between two classic John Carpenter films starring Kurt Russell, was October’s best-selling comic book by units sold, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 35.89% dollar share and a 36.58% unit share. DC Entertainment was the month’s number two publisher with a 30.70% dollar share and a 34.76% unit share. At number three was Image Comics with a 9.45% dollar share and an 8.83% unit share. IDW Publishing was fourth with a 4.70% dollar share and a 3.44% unit share, followed by Dark Horse Comics with a 3.47% dollar share and 2.27% units share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten unit rankings including Champions #1 at #2, Robbie Thompson, Javier Rodriguez, and Alvaro Lopez’s Doctor Strange and the Sorcerers Supreme #1 at #3; Brian Michael Bendis and David Marquez’s Civil War II #6 at #7; and Kieron Gillen and Salvador Larocca’s Darth Vader #25, the concluding issue of the series, at #8. DC Entertainment had four titles in the top ten, led by Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #6 at #4, followed by Batman #8 at #5, Batman #9 at #6, and Scott Snyder and John Romita, Jr.’s All-Star Batman #3 at #9. Rounding out the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #159 from Image Comics ranked #10 for the month. Among the premier publishers, Dark Horse Comics’ Serenity: No Power in the ‘Verse #1 was their top book at #73, and IDW Publishing’s Teenage Mutant Ninja Turtles Universe #2 was their top book at #130.

Published to coincide with the debut of the new Champions team, Marvel’s Champions: No Time For Losers, a collection of classic 1970s Champions tales, was October’s best-selling graphic novel. Marvel had a total of four books among the top ten including Ryan North and Erica Henderson’s original graphic novel, The Unbeatable Squirrel Girl Beats Up the Marvel Universe at #6; Doctor Strange: Flight of Bones at #7; and the adult coloring book, Color Your Own Star Wars, at #8. Image Comics had five titles at the top ten, led by Kieron Gillen and Jamie McKelvie’s The Wicked and the Divine Volume 4: Rising Action at #2, followed by East of West Volume 6 at #3, Tokyo Ghost Volume 2 at #4, Low Volume 3: Shore of the Dying Light at #5, and Trees Volume 2 at #9. Rounding out the top ten, DC Entertainment’s Batman: The Dark Knight Returns Book & Mask Set ranked #10.

Dark Horse Comics’ Serenity Adult Coloring Book, an adult coloring book based on the fan-favorite Joss Whedon television series and movie, was October’s best-selling book. In total, Dark Horse Comics had five titles in the top ten, including Chuck Palahniuik’s Bait: Off-Color Stories For You to Color at #2, Avatar: The Last Airbender Adult Coloring Book at #5, and The Art of Fire Emblem: Awakening at #6. Dynamite Entertainment’s The Art of Atari, an art book that looks back at the classic video game system, ranked #3. Image Comics’ The Walking Dead: Rick Grimes Adult Coloring Book ranked #4 for the month. Also among the top ten, BOOM! Studios’ Mouse Guard Coloring Book ranked #8.

DC Collectibles’ Batman: The Animated Series: Deluxe Batmobile was October’s best-selling toy product and one of the manufacturer’s three products among the top ten. Diamond Select Toys had two products in the month’s top ten, led by the Marvel Premium Collection: Spider-Gwen Statue at #6.

WizKids/NECA’s Teenage Mutant Ninja Turtles HeroClix: Heroes in a Half Shell was October’s best-selling game product. IDW Publishing had two products among the top ten — the Back to the Future: Outatime Dice Game at #3 and Bed Wed Dead: A Game of Dirty Decisions Card Game at #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 35.89% 36.58%
DC ENTERTAINMENT 30.70% 34.76%
IMAGE COMICS 9.45% 8.83%
IDW PUBLISHING 4.70% 3.44%
DARK HORSE COMICS 3.47% 2.27%
BOOM! STUDIOS 2.85% 5.55%
DYNAMITE ENTERTAINMENT 2.00% 1.54%
TITAN COMICS 1.23% 1.13%
VIZ MEDIA 0.88% 0.29%
ONI PRESS 0.81% 0.58%
OTHER NON-TOP 10 8.00% 5.02%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2016 VS. SEPTEMBER 2016

COMICS 18.42% 18.38%
GRAPHIC NOVELS -7.01% -9.67%
TOTAL COMICS/GN 10.69% 16.23%
TOYS -1.07% -26.26%

OCTOBER 2016 VS. OCTOBER 2015

COMICS 5.74% 13.61%
GRAPHIC NOVELS -10.40% -5.82%
TOTAL COMICS/GN 1.09% 12.23%
TOYS -15.81% -23.92%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS 3.59% 2.86%
GRAPHIC NOVELS -0.01% -1.28%
TOTAL COMICS/GN 2.48% 2.52%
TOYS -5.05% -7.94%

 NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 89 39 0 128
DC ENTERTAINMENT 88 32 1 121
IMAGE COMICS 58 22 1 81
IDW PUBLISHING 44 31 0 75
DARK HORSE COMICS 25 21 0 46
BOOM! STUDIOS 28 10 0 38
TITAN COMICS 26 2 4 32
DYNAMITE ENTERTAINMENT 23 7 0 30
ONI PRESS 13 4 0 17
VIZ MEDIA 0 17 0 17
OTHER NON-TOP 10 134 160 19 313

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BIG TROUBLE IN LITTLE CHINA/ESCAPE FROM NEW YORK #1 $3.99 AUG161297-M BOO
2 CHAMPIONS #1 $4.99 AUG160733-M MAR
3 DOCTOR STRANGE AND THE SORCERERS SUPREME #1 $3.99 AUG160798-M MAR
4 DARK KNIGHT III: THE MASTER RACE #6 $5.99 JUN160290-M DC
5 BATMAN #8 $2.99 AUG160197-M DC
6 BATMAN #9 $2.99 AUG160203-M DC
7 CIVIL WAR II #6 $4.99 JUL160889-M MAR
8 DARTH VADER #25 $5.99 JUN160929-M MAR
9 ALL-STAR BATMAN #3 [*] $4.99 AUG160186-M DC
10 THE WALKING DEAD #159 (MR) $2.99 AUG160675-M IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CHAMPIONS: NO TIME FOR LOSERS #1 $7.99 AUG160750 MAR
2 THE WICKED & THE DIVINE VOL. 4: RISING ACTION TP (MR) $14.99 JUL160868 IMA
3 EAST OF WEST VOLUME 6 TP (MR) $14.99 JUL160823 IMA
4 TOKYO GHOST VOLUME 2 TP (MR) $14.99 JUL160853 IMA
5 LOW VOLUME 3: SHORE OF THE DYING LIGHT TP (MR) $14.99 MAY160689 IMA
6 UNBEATABLE SQUIRREL GIRL BEATS UP THE MARVEL UNIVERSE HC $24.99 JUN160947 MAR
7 DOCTOR STRANGE: FLIGHT OF BONES TP $24.99 JUL161070 MAR
8 COLOR YOUR OWN STAR WARS TP $9.99 JUL161075 MAR
9 TREES VOLUME 2 TP (MR) $12.99 NOV150698 IMA
10 BATMAN: THE DARK KNIGHT RETURNS BOOK & MASK SET $39.99 APR160376 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SERENITY ADULT COLORING BOOK TP $14.99 JUL160124 DAR
2 BAIT: OFF-COLOR STORIES FOR YOU TO COLOR HC $19.99 AUG160017 DAR
3 THE ART OF ATARI HC $39.99 JUL161467 DE
4 THE WALKING DEAD: RICK GRIMES ADULT COLORING BOOK (MR) $14.99 JUL160872 IMA
5 AVATAR THE LAST AIRBENDER ADULT COLORING BOOK TP $14.99 JUL160111 DAR
6 THE ART OF FIRE EMBLEM: AWAKENING HC $39.99 APR160139 DAR
7 DC COMICS ENCYCLOPEDIA UPDATED HC $40.00 AUG162215 DK
8 MOUSE GUARD COLORING BOOK $14.99 JUN161233 BOO
9 DC SUPER HEROES: BIG BOOK OF GIRL POWER HC $16.99 JUN162064 POC
10 DC SUPER HEROES: BIG BOOK OF SUPERPOWERS HC $16.99 JUN162065 POC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN: THE ANIMATED SERIES: DELUXE BATMOBILE FEB160290 DC
2 THE LEGEND OF ZELDA: LINK BETWEEN WORLDS: LINK FIGMA DX NOV158470 GOO
3 MARVEL: SPIDER-GWEN BISHOUJO STATUE MAR162521 KOT
4 DC COMICS: THE NEW 52: JUSTICE LEAGUE FIGURE 7-PACK BOX SET NOV138235 DC
5 THE LEGEND OF ZELDA: LINK BETWEEN WORLDS LINK FIGMA NOV158469 GOO
6 MARVEL PREMIUM COLLECTION: SPIDER-GWEN STATUE APR162612 DST
7 MARVEL GALLERY: DEADPOOL PVC FIGURE JUN162394 DST
8 STAR WARS: THE FORCE AWAKENS: C-3PO & R2-D2 WITH BB-8 ARTFX+ STATUE 3-PACK DEC152336 KOT
9 BATMAN: THE ANIMATED SERIES: BATMAN & ROBIN WITH BATSIGNAL 2-PACK JUN160386 DC
10 BATMAN V SUPERMAN: SUPERMAN MAF EX FIGURE NOV158137 MED

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL AUG163181 NEC
2 MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKS AUG163175 WIZ
3 BACK TO THE FUTURE: OUTATIME DICE GAME MAR160336 IDW
4 GAME OF THRONES RISK JUN152759 USA
5 GAME OF THRONES MONOPOLY APR152735 USA
6 BED WED DEAD: A GAME OF DIRTY DECISIONS CARD GAME JUN160573 IDW
7 MAGIC THE GATHERING TCG: KALADESH BUNDLE PACK AUG163176 WIZ
8 MARVEL HEROCLIX: NICK FURY AGENT OF SHIELD BOOSTER BRICK MAY152783 NEC
9 TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL FAST FORCES 6-PACK AUG163182 NEC
10 ARCANE ACADEMY CARD GAME JUN160572 IDW

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

ComicSpectrum  Follow ComicSpectrum: ComicSpectrum Twitter ComicSpectrum FB

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Diamond Announces Top Sales for September 2016

DC Dominates with Batman
Walking Dead Creeps Into Top 10

DC dominated unit sales by a whopping 13%, beating Marvel by ~5% on dollar sales, with Batman books taking the top 3 sales spots.  Marvel’s Civil War II #5 took the #4 sales spot, with Walking Dead #158 at 6, while DC continued to own the other 8 spots in the Top 10.  This is all in advance of Marvel’s new wave of “Marvel NOW” #1s that hit in October, so we will need to wait and see if the fan lust for anything with a #1 on the cover will allow Marvel to displace the hold on fan wallets that DC’s Rebirth has enjoyed these past few months.

On the collected edition side The Walking Dead Volume 26 took the #1 sales position, followed up by Jill Thompson’s Original Graphic Novel Wonder Woman: True Amazon, with Batman collections taking the #3 and 4 spots.

It’s no secret that comic readers cannot get enough Batman, but Kirkman’s zombies have a way of creeping onto the top of the sales charts occasionally as one of the few non superhero books to be able to do this on a consistent basis.  Marvel has had a historic hold on the hearts and minds of fans, but has fallen in recent months to the juggernaut which is DC’s Rebirth.  It remains to be seen if fans are moving away from Marvel or if they are instead being drawn in by the gravitational pull of the “newness” of Rebirth, and what will happen once the “new comic smell” wears off the Rebirth line and it becomes business as usual?  But DC is pulling out their big guns with Batman crossovers and an event combining Justice League with Suicide Squad (their top franchises) so perhaps they have a rolling strategy that will keep the fans buying in large numbers.  If that happens, it will represent a seismic shift in the power dynamic between the big two super-hero universes.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:
(BALTIMORE, MD) — (October 14, 2016) —
Batman hunts through Gotham City to locate Gotham Girl to help her after her encounter with the Psycho-Pirate in Tom King, Ivan Reis, and Joe Prado’s Batman #6 from DC Entertainment, the best-selling comic book of September 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
DC Entertainment was September’s top publisher with a 36.53% dollar share and a 43.45% unit share. Marvel Comics was the month’s number two publisher with a 31.40% dollar share and a 30.75% unit share. At number three was Image Comics with a 9.04% dollar share and a 8.80% unit share. IDW Publishing was fourth with a 4.60% dollar share and a 3.55% unit share, followed by Dark Horse Comics with a 3.23% dollar share and 2.43% units share.

dollar-shareunit-share

DC Entertainment had eight titles in the top ten including Scott Snyder and John Romita, Jr.’s All-Star Batman #2 at #2; Batman #7, the first chapter of “Night of the Monster Men,” at #3; Justice League #4 at #5; Francis Manapul’s Trinity #1 at #7; Supergirl #1 at #8; Suicide Squad #2 at #9; and Justice League #5 at #10. Brian Michael Bendis and David Marquez’s Civil War II #5 was Marvel Comics’ best-selling book for September at #4. Image Comics’ The Walking Dead #158 from Robert Kirkman and Charlie Adlard was the publisher’s top book at #6. IDW Publishing’s Revolution #1, the first part of IDW Publishing’s Hasbro crossover, was their top book at #85. Rounding out the premier publishers, Dark Horse Comics’ Black Hammer #3 from Jeff Lemire and Dean Ormston was their top book at #158.

Rick Grimes prepares a counterattack against the Whisperers in Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 26: Call to Arms from Image Comics, the best-selling graphic novel of September and one of the publisher’s two titles in the top ten. DC Entertainment had six titles in the top ten, led by Jill Thompson’s original graphic novel, Wonder Woman: The Last Amazon at #2. Dark Horse Comics’ Avatar: The Last Airbender Volume 13: North and South Part One ranked #6. Marvel Comics’ Secret Wars by Jonathan Hickman and Esad Ribic ranked #7.

BOOM! Studios’ Jim Henson’s Labyrinth Tales, an illustrated storybook based on the cult film, was September’s best-selling book. Image Comics’ The Walking Dead Adult Coloring Book was in the top ten at #10 as was IDW Publishing’s The Beauty of Horror: A Goregeous Coloring Book at #7.

Based on artwork for Dark Knight III: The Master Race, the DC Designer Series: Batman by Andy Kubert Statue from DC Collectibles was September’s best-selling toy product and one of the manufacturer’s six products among the top ten. Also in the top ten, Diamond Select Toys’ Ghostbusters Select Series 3 Action Figure ranked #7 for the month.
WizKids/NECA’s DC Dice Masters: Green Arrow and The Flash Foil Packs was September’s best-selling game product. IDW Publishing had two products among the top ten — The Godfather: The New Don Game ranked #3 for the month, and the Arcane Academy Card Game ranked #6.

toppublishers

comparativesalesnewtitles

top10

topgntopbookstoptoystopgames

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

ComicSpectrum  Follow ComicSpectrum: ComicSpectrum Twitter ComicSpectrum FB

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Diamond Announces Top Sales for August 2016

DC Continues to Dominate with Rebirth
DC Takes 9 of Top 10 Spots

Rebirth’s phased rollout is in its third month and DC continues to dominate sales, taking 9 of the top 10 slots.  Marvel shipped 93 comics to DC’s 75 and still came in second, showing that quantity of comics shipped is no guarantee of sales dominance if the fans and retailers are not buying all those books in large enough numbers.   DC had 5 #1 issues, two #2s and two issues of Batman in the Top 10.  Marvel’s sole Top 10 entry was Amazing Spider-Man  #16 at slot #4.

And DC won handily, beating Marvel by a ~8.5% in dollars and ~12.5% in units, the dollar share being lower due to the large number of DC books with a $2.99 cover price (Marvel’s cheapest books are $3.99).

But comic fans are a fickle lot, and they love comics with a big #1 plastered on the front, so when Marvel’s latest round of “Now” #1s hits the stands in October with titles like Champions and Jessica Jones, they may chip away at the Rebirth surge DC is experiencing.

That said, there is a lot of positive Rebirth buzz on the internet and in comic shops I have been in over the past couple of months, coupled with a really lackluster reaction to Civil War II and its spate of tie-ins.  This could mean DC will be able to hold on to the #1 Publisher position as long as they can keep the fans interested past the first story arcs on the Rebirth titles.

Or fans might just be shifting their interest away from ‘events’ and relaunched #1s are taking their place as the comics that gobble up the big bucks.  If so, we can expect to see more 4 to 6 issue series, renumbering after every story arc, to squeeze in more #1 issues from Marvel/DC in future.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (September 16, 2016) — Returning to her home on Coney Island, Harley Quinn faces an all-out zombie apocalypse in Amanda Conner, Jimmy Palmiotti, and Chad Hardin’s Harley Quinn #1 from DC Entertainment, the best-selling comic book of August 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Diamond Comic Distributors topped ten million non-promotional comic books shipped during the month for the first time in nearly twenty years, with comic shops purchasing 10.26 million comic books in August.

With sales powered by the Rebirth publishing initiative, DC Entertainment was August’s top publisher with a 39.27% dollar share and a 44.59% unit share. Marvel Comics was the month’s number two publisher with a 30.78% dollar share and a 32.11% unit share. At number three was Image Comics with a 7.66% dollar share and a 7.78% unit share. IDW Publishing was fourth with a 4.92% dollar share and a 3.53% unit share, followed by Dark Horse Comics with a 3.08% dollar share and 2.28% units share.

dollar-shareunit-share

DC Entertainment had nine of the month’s top ten best-selling comics; in addition to Harley Quinn #1, Scott Snyder and John Romita, Jr.’s All-Star Batman #1 ranked #2, Rob Williams and Jim Lee’s Suicide Squad #1 ranked #3, Suicide Squad Rebirth #1 ranked #5, Batman #4 ranked #6, Batman #5 ranked #7, Justice League #2 ranked #8, Harley Quinn #2 ranked #9, and Supergirl Rebirth #1 ranked #10. Rounding out the top ten, Dan Slott and Giuseppe Camuncoli’s Amazing Spider-Man #16 from Marvel Comics ranked #4 for August. Among the premier publishers, Robert Kirkman and Charlie Adlard’s The Walking Dead #157 was Image Comics’ best-selling book in July at #13. IDW Publishing’s TMNT Universe #1, a Teenage Mutant Ninja Turtles spin-off, was their top book for the month at #85. Finally, Brian Wood and Mack Chater’s Briggs Land #1, a new series about anti-government extremists in the American west in development as a television series for AMC, was Dark Horse Comics’ top book for August at #127.

Darth Vader puts down a rebellion against the Empire’s rule in Kieron Gillen, Leinil Francis Yu, and Salvador Larroca’s Star Wars: Darth Vader Volume 3: The Shu-Torun War from Marvel Comics, the best-selling graphic novel for August. In total, Marvel Comics had four titles in the top ten including Ta-Nahesi Coates and Brian Stelfreeze’s Black Panther Book 1: Nation Under Our Feet at #3, Spider-Man/Deadpool Volume 1: Isn’t It Bromantic? at #4, and Star Wars Volume 3: Rebel Jail at #5. DC Entertainment had five titles in the top ten, led by Alan Moore and Brian Bolland’s Batman: The Killing Joke Special Edition at #2, followed by Batman/Teenage Mutant Ninja Turtles (copublished by IDW Publishing) at #5, Teen Titans: Earth One Volume 2 at #8, the Harley Quinn Book and Mask Set at #9, and Harley Quinn and the Suicide Squad: An Adult Coloring Book at #10. Also in the top ten was Image Comics; Brian K. Vaughan and Fiona Staples’ Saga Volume 6 ranked #7 for the month.

Award-winning editor Ellen Datlow and some of the top writers working in fantasy and horror today explore the worlds of H.P. Lovecraft in Dark Horse Comics’ prose anthology Children of Lovecraft, the best-selling book of August. Image Comics had two titles in the top ten books as well; the ODYC Adult Coloring Book ranked #3 and The Walking Dead Adult Coloring Book ranked #7.

Inspired by Warner Bros.’ film, DC Collectibles’ Suicide Squad: Harley Quinn Statue was August’s best-selling toy product. In total, DC Collectibles had six products in the top ten, including the Joker and Deadshot statues that match the Harley Quinn statue. Diamond Select Toys had two products in the top ten; the Marvel Gallery: Spider-Gwen PVC Figure ranked #3 and perennial seller the Marvel Select: Deadpool Action Figure ranked #4..

NECA/WizKids’ Marvel HeroClix: Superior Foes of Spider-Man Booster Packs was August’s best-selling game product. Also in the top ten was IDW Games; the Machi Koro Card Game ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

DC ENTERTAINMENT 39.27% 44.59%
MARVEL COMICS 30.78% 32.11%
IMAGE COMICS 7.66% 7.78%
IDW PUBLISHING 4.92% 3.53%
DARK HORSE COMICS 3.08% 2.28%
BOOM! STUDIOS 1.98% 1.57%
DYNAMITE ENTERTAINMENT 1.57% 1.14%
TITAN COMICS 1.19% 1.09%
VIZ MEDIA 1.14% 0.41%
ONI PRESS 0.83% 0.55%
OTHER NON-TOP 10 7.58% 4.94%

  COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
AUGUST 2016 VS. JULY 2016
COMICS 13.30% 8.28%
GRAPHIC NOVELS 16.50% 19.21%
TOTAL COMICS/GN 14.13% 8.95%
AUGUST 2016 VS. AUGUST 2015
COMICS 44.58% 44.02%
GRAPHIC NOVELS 5.53% 7.15%
TOTAL COMICS/GN 31.62% 40.77%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 2.66% 0.06%
GRAPHIC NOVELS 2.81% 1.10%
TOTAL COMICS/GN 2.71% 0.14%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 93 35 0 128
DC ENTERTAINMENT 75 33 1 109
IDW PUBLISHING 53 31 0 84
IMAGE COMICS 52 11 1 64
DARK HORSE COMICS 26 16 0 42
TITAN COMICS 20 10 2 32
BOOM! STUDIOS 22 8 0 30
DYNAMITE ENTERTAINMENT 22 6 0 28
VIZ MEDIA 0 24 0 24
ONI PRESS 10 2 0 12
OTHER NON-TOP 10 144 117 24 285

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HARLEY QUINN #1 [*] $2.99 JUN160218-M DC
2 ALL-STAR BATMAN #1 [*] $4.99 JUN160203-M DC
3 SUICIDE SQUAD #1 [*] $2.99 JUN160230-M DC
4 AMAZING SPIDER-MAN #16 $3.99 JUN160844-M MAR
5 SUICIDE SQUAD REBIRTH #1 [*] $2.99 JUN160228-M DC
6 BATMAN #4 [*] $2.99 JUN160242-M DC
7 BATMAN #5 [*] $2.99 JUN160244-M DC
8 JUSTICE LEAGUE #2 [*] $2.99 JUN160266-M DC
9 HARLEY QUINN #2 [*] $2.99 JUN160220-M DC
10 SUPERGIRL REBIRTH #1 [*] $2.99 JUN160226-M DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS: DARTH VADER VOL. 3: THE SHU TORUN WAR TP $16.99 MAY160924 MAR
2 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
3 BLACK PANTHER BOOK 1: NATION UNDER OUR FEET TP $16.99 JUN160956 MAR
4 SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC TP $17.99 MAY160926 MAR
5 STAR WARS VOLUME 3: REBEL JAIL TP $19.99 MAY160922 MAR
6 BATMAN/TEENAGE MUTANT NINJA TURTLES HC $24.99 APR160380 DC
7 SAGA VOLUME 6 TP (MR) $14.99 MAR160684 IMA
8 TEEN TITANS EARTH ONE VOLUME 2 HC $22.99 APR160323 DC
9 HARLEY QUINN BOOK AND MASK SET $34.99 APR160377 DC
10 HARLEY QUINN & THE SUICIDE SQUAD: AN ADULT COLORING BOOK TP $15.99 MAY160307 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CHILDREN OF LOVECRAFT TP $19.99 APR160081 DAR
2 TEENAGE MUTANT NINJA TURTLES ADULT COLORING BOOK $14.99 MAY162065 RAN
3 ODYC ADULT COLORING BOOK (MR) $14.99 MAY160682 IMA
4 MARVEL: ABSOLUTELY EVERYTHING YOU NEED TO KNOW HC $19.99 JUN162060 DK
5 THE SHADOW DOUBLE NOVEL VOLUME 109 SC $14.95 MAY162071 SAN
6 SENSUOUS FRAZETTA SC (MR) $24.95 MAY161913 VAN
7 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA
8 ART OF COLORING DISNEY VILLAINS HC $15.99 JUN162067 HAC
9 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 46 SC $29.95 APR161669-M GEM
10 YOSHITAKA AMANO: ILLUSTRATIONS SC $19.99 JUN161954 VIZ

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 SUICIDE SQUAD: HARLEY QUINN STATUE JAN160369 DC
2 SUICIDE SQUAD: THE JOKER STATUE JAN160371 DC
3 MARVEL GALLERY: SPIDER-GWEN PVC FIGURE MAR162236 DST
4 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
5 POP! GODZILLA: ATOMIC BREATH GODZILLA 6-INCH FIGURE APR162788 FUN
6 SUICIDE SQUAD: DEADSHOT STATUE JAN160368 DC
7 BATMAN ARKHAM KNIGHT: HARLEY QUINN II ACTION FIGURE FEB160276 DC
8 DC ICONS: THE JOKER “A DEATH IN THE FAMILY” ACTION FIGURE NOV150323 DC
9 X-MEN LEGENDS 6-INCH ACTION FIGURES APR168678 HAS
10 DC COMICS BOMBSHELLS: POWER GIRL & SUPERMAN STATUE JAN160372 DC

 TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
2 MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKS MAY163104 WIZ
3 MAGIC THE GATHERING TCG: ELDRITCH MOON FAT PACK MAY163105 WIZ
4 FINDING DORY: DON’T WAKE GAME JUL158674 BAN
5 4D CITYSCAPE: GAME OF THRONES: WESTEROS PUZZLE AUG132098 4D
6 MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN
FAST FORCES 6-PACK
MAY163109 NEC
7 MACHI KORO CARD GAME MAY142831 IDW
8 DEADPOOL BATTLE YAHTZEE JUN163093 USA
9 MUNCHKIN MARVEL UNIVERSE 2: MYSTIC MAYHEM MAY163102 PSI
10 YU-GI-OH! TCG: DARK SIDE OF DIMENSIONS MOVIE BOOSTER PACKS MAY168708 KON

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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