Diamond Announces Top Sales for November 2019

X-Men Stay On Top, as Does Marvel
Snyder/Soule Hit the Top Ten With “Undiscovered Country”

The X-Men relaunch has kept its hold on the hearts of fans, with New Mutants #1 and X-Men #2 coming in at #1 & 2 on the Top 10.  X-Force #1 and Fallen Angels #1 took positions #4 & 5, with the final issue of Absolute Carnage sneaking into the #3 spot.  Marvel took 8 of the top 10 spots on units, with titles related to the X-Men and Spider-Man franchises.  Image Comics made the top 10 t spot #8 with the new series Undiscovered Country (written by Scott Snyder & Charles Soule) and DC snuck in at #9 with 1 title, Batman #82, a perennial Top 10 title.

I’ll be very interested to see the full top 100 next week, both issues of Batman are usually in the Top 10, in November only #82 (the one with the acetate cover overlay gimmick) was at the Top.  How did all of DC’s other acetate overlay gimmick covers fare?  They published quite a few of them.

It’s also worth noting the * on Undiscovered Country #1.  As long time readers may recall, the * means the title is returnable and when this is the case, Diamond reduces the quantity that is credited for the statistics to take into account some projected returns, so in the end, if fewer than expected are returned the title may actually end up selling MORE copies which would move Undiscovered Country up even higher than spot #8.

November was down quite a lot from October (~25% on units), but that can be explained by the fact that November had 4 shipping weeks compare to the 5 weeks in October.  Comparing apples to apples and looking at November 2018, we can see that sales are actually up ~3% on units and ~4% on dollars, though year-to-date 2019 is down 1.42% on units (while YTD 2019 is up 4.1% on $ sold, the effect of rising prices).

The lopsided (in favor of Marvel/DC) world of monthly comics was not so skewed on the collected edition front, with Marvel taking 4 spots, DC and Dark Horse with 2 each, and 1 each for Image and BOOM!  In collected editions, we see interest in other pop culture hits, with TV shows Firefly and Stranger Things, movie/TV/video game sensation Star Wars, cartoon Legend of Korra, and video game League of Legends accounting for half of the Top 10.

Overall, the battle between Marvel & DC seems to be taking a bit of a toll on the other publishers.  Marvel/DC account for 75% of the sales, since the size of the entire pie is not growing, that means the fan $ left over for other kinds of comics is shrinking.  One thing seems clear, monthly comics remain a super-hero driven market.  Other genres need to make it up on collected editions and  digital (where we do not have accurate overall sales reports so the breakdown is anecdotal at best).

– Bob Bretall (bob@comicspectrum.com)

(BALTIMORE, MD) — (December 6, 2019) —The classic New Mutants reunite and embark on a mission in deep space with the Starjammers in Jonathan Hickman, Ed Brisson, and Rod Reis’ New Mutants #1 from Marvel Comics, the best-selling comic book in November 2019 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was November’s top publisher, taking a 37.41% dollar market share and a 42.68% unit share. DC was second, with a 30.72% dollar share and a 32.41% unit share. Image Comics placed third with 7.90% in dollars and 7.87% in units, followed by BOOM! Studios, IDW Publishing, Dark Horse Comics, and Dynamite Entertainment.

dollar-shareunit-share

Marvel Comics had eight of November’s ten best-selling comics, including X-Men #2 at #2, Absolute Carnage #5 at #3, X-Force #1 at #4, Fallen Angels #1 at #5, Deadpool #1 at #6, Amazing Spider-Man #33 at #7, and Amazing Spider-Man #34 at #10. Image Comics’ Undiscovered Country #1, the new series from Scott Snyder, Charles Soule, Giuseppe Camuncoli, and Daniele Orlandini, ranked #8. DC was also in the top ten; the “Year of the Villain” acetate cover edition of Tom King and Mikel Janin’s Batman #82 ranked #9.

Among the premier publishers’ top books for November, Matt Kindt and Matt Smith’s Folklords #1 from BOOM! Studios’ ranked #94; Dynamite Entertainment’s Vampirella #5 ranked #105; Hazel & Cha Cha Save Christmas: Tales from The Umbrella Academy, a spin-off from Gerard Way and Gabriel Bá’s The Umbrella Academy, from Dark Horse ranked #110; and IDW Publishing’s Sonic the Hedgehog #23 ranked #189.

The heroes of the DC universe wage a desperate war against a world corrupted by the Anti-Life Equation in Tom Taylor and Trevor Hairsine’s DCeased, November’s best-selling graphic novel, collecting the best-selling mini-series from DC and one of the publisher’s two books in the top ten, along with Frank Miller and John Romita, Jr.’s Superman: Year One at #5. BOOM! Studios’ Firefly: The Sting, an original graphic novel based on the television series, ranked #2. Marvel Comics had four titles in the top ten; The Immortal Hulk Volume 5: Breaker of Worlds, was the top book at #3. Image Comics’ November Volume 1 ranked #4. Dark Horse Comics had two titles in the top, led by The Legend of Korra Part 2: Ruins of Empire at #6.

Gemstone Publishing’s The Overstreet Price Guide to Batman, a guide to eighty years of comics and collectibles focused on the Dark Knight, was November’s best-selling book. Also of note, Dynamite Entertainment’s Vampirella: 50th Anniversary Poster Collection ranked #3 and Titan Comics’ The Philosophy of Deadpool ranked #4.

Mezco Toys’ One:12 Collective: Marvel Comics: Classic Cyclops Action Figure, a PREVIEWS exclusive, was November’s best-selling toy product. Diamond Select Toys had five products in the top ten, led by the Castlevania Gallery: Trevor Belmont PVC Figure, based on the Netflix animated series. DC Collectibles had three products in the top ten; the Dark Nights Metal: The Batman Who Laughs & Robins Deluxe Statue was their best-selling product at #6.

Paizo Publishing’s Starfinder RPG: Character Operations Manual, a sourcebook for the science-fiction role-playing game, was November’s best-selling game product and one of the seven Paizo products among the top ten.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

37.41%

42.68%

DC

30.72%

32.41%

IMAGE COMICS

7.90%

7.87%

BOOM! STUDIOS

3.46%

3.07%

IDW PUBLISHING

3.42%

3.04%

DARK HORSE COMICS

3.38%

2.37%

DYNAMITE ENTERTAINMENT

2.03%

1.45%

VIZ MEDIA

1.48%

0.56%

TITAN COMICS

0.70%

0.50%

ONI PRESS INC.

0.57%

0.46%

OTHER NON-TOP 10

8.93%

5.59%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

NOVEMBER 2019 VS. OCTOBER 2019

COMICS

-28.87%

-24.86%

GRAPHIC NOVELS

-12.33%

-14.39%

TOTAL COMICS/GN

-24.86%

-24.19%

TOYS

-8.72%

-13.86%

NOVEMBER 2019 VS. NOVEMBER 2018

COMICS

3.12%

2.91%

GRAPHIC NOVELS

7.43%

3.94%

TOTAL COMICS/GN

4.30%

2.98%

TOYS

-1.30%

15.09%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

4.10%

-1.42%

GRAPHIC NOVELS

-3.21%

-8.65%

TOTAL COMICS/GN

2.02%

-1.96%

TOYS

19.15%

21.54%

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES
SHIPPED

TOTAL

SHIPPED

DC COMICS

96

31

0

127

MARVEL COMICS

84

36

0

120

IMAGE COMICS

40

15

0

55

IDW PUBLISHING

36

14

0

50

DARK HORSE COMICS

22

22

0

44

BOOM! STUDIOS

19

15

0

34

VIZ MEDIA LLC

0

27

0

27

DYNAMITE

14

9

0

23

TITAN COMICS

8

7

1

16

ONI PRESS INC.

3

4

0

7

OTHER NON-TOP 10

152

200

24

376

TOTAL

474

380

25

879

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

NEW MUTANTS #1

$4.99

SEP190749-M MAR

2

X-MEN #2

$3.99

SEP190778-M MAR

3

ABSOLUTE CARNAGE #5

$4.99

SEP190790-M MAR

4

X-FORCE #1

$4.99

SEP190760-M MAR

5

FALLEN ANGELS #1

$4.99

SEP190769-M MAR

6

DEADPOOL #1

$4.99

SEP190835-M MAR

7

AMAZING SPIDER-MAN #33

$3.99

SEP190814-M MAR

8

UNDISCOVERED COUNTRY #1 (MR) [*]

$3.99

SEP190027-M IMA

9

BATMAN #82 ACETATE COVER

$3.99

AUG190599 DC

10

AMAZING SPIDER-MAN #34

$3.99

SEP190818-M MAR

 TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

NEW MUTANTS #1

$4.99

SEP190749-M MAR

2

ABSOLUTE CARNAGE #5

$4.99

SEP190790-M MAR

3

X-FORCE #1

$4.99

SEP190760-M MAR

4

X-MEN #2

$3.99

SEP190778-M MAR

5

DEADPOOL #1

$4.99

SEP190835-M MAR

6

FALLEN ANGELS #1

$4.99

SEP190769-M MAR

7

UNDISCOVERED COUNTRY #1 (MR) [*]

$3.99

SEP190027-M IMA

8

BATMAN: WHITE KNIGHT PRESENTS: VON FREEZE #1

$5.99

SEP190437-M DC

9

SCREAM: CURSE OF CARNAGE #1

$4.99

SEP190805-M MAR

10

AMAZING SPIDER-MAN #33

$3.99

SEP190814-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DCEASED HC

$29.99

AUG190650 DC

2

FIREFLY: THE STING HC

$19.99

JUL191306 BOO

3

IMMORTAL HULK VOL. 5: BREAKER OF WORLDS TP

$15.99

AUG191149 MAR

4

NOVEMBER VOL. 1 HC (MR)

$16.99

JUL190077 IMA

5

SUPERMAN: YEAR ONE HC

$29.99

AUG190687 DC

6

LEGEND OF KORRA PART 2: RUINS OF EMPIRE TP

$10.99

JUN190359 DAR

7

JOURNEY TO STAR WARS: THE RISE OF SKYWALKER: ALLEGIANCE TP

$15.99

SEP190991-M MAR

8

LEAGUE OF LEGENDS: LUX TP

$15.99

JUL191064 MAR

9

SAVAGE AVENGERS VOL. 1: CITY OF SICKLES TP

$15.99

AUG191148 MAR

10

STRANGER THINGS: SIX TP

$17.99

JUL190353 DAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

SAVAGE SWORD OF CONAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC

$125.00

MAY190943-M MAR

2

CRISIS ON INFINITE EARTHS BOX SET HC

$500.00

APR190537 DC

3

ABSOLUTE SWAMP THING BY ALAN MOORE VOL. 1 HC

$99.99

MAR190601 DC

4

DCEASED HC

$29.99

AUG190650 DC

5

DOOM PATROL: THE BRONZE AGE OMNIBUS HC

$125.00

APR190538 DC

6

SUPERMAN: YEAR ONE HC

$29.99

AUG190687 DC

7

FIREFLY: THE STING HC

$19.99

JUL191306 BOO

8

BATMAN BY SNYDER & CAPULLO OMNIBUS VOL. 1 HC

$125.00

APR190526 DC

9

NEW TEEN TITANS OMNIBUS VOL. 4 HC

$99.00

APR190560 DC

10

MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 31 HC

$75.00

MAY190945-M MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE OVERSTREET PRICE GUIDE TO BATMAN SC

$30.00

SEP191814 GEM

2

DRAGON BALL VISUAL HISTORY: THE ART OF AKIRA TORIYAMA HC

$34.99

AUG192435 VIZ

3

VAMPIRELLA 50TH ANNIVERSARY POSTER COLLECTION SC

$24.99

AUG191226 DE

4

THE PHILOSOPHY OF DEADPOOL HC (MR)

$14.99

MAR192035 TTN

5

OVERLORD LIGHT NOVEL VOLUME 11 HC

$20.00

JUL192435 YEN

6

SHIGENORI SOEJIMA & P-STUDIO ART UNIT ART WORKS 2 TP

$39.99

AUG192423 UDO

7

THE SHADOW DOUBLE NOVEL VOLUME 146 SC

$14.95

SEP191953 SAN

8

TRANSFORMERS VISUAL HISTORY HC

$49.99

SEP192219 VIZ

9

DC SUPER HERO GIRLS: WINNER TAKES ALL SC

$6.99

SEP191935 RAN

10

DRAGONS CROWN: OFFICIAL ARTWORKS HC

$49.99

JUL192399 UDO

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL: CLASSIC CYCLOPS FIGURE SEP188229 MEZ

2

CASTLEVANIA GALLERY: TREVOR BELMONT PVC FIGURE JAN192540 DST

3

POP! DC HEROES: HARLEY QUINN WITH BOOMBOX VINYL FIGURE AUG188545 FUN

4

MARVEL SELECT: CARNAGE FIGURE NOV142179 DST

5

KINGDOM HEARTS 3 GALLERY: MALEFICENT PVC STATUE MAY189403 DST

6

DARK NIGHTS METAL: THE BATMAN WHO LAUGHS & ROBINS DELUXE STATUE MAY190542 DC

7

DARK KNIGHTS METAL: BATMAN THE RED DEATH STATUE APR190588 DC

8

DC PRIME: BATMAN ACTION FIGURE MAR190627 DC

9

DC GALLERY: HARLEY QUINN REBIRTH PVC FIGURE JUN192385 DST

10

MARVEL GALLERY: AVENGERS ENDGAME CAPTAIN AMERICA PVC FIGURE JUL192669 DST

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

STARFINDER RPG: CHARACTER OPERATIONS MANUAL HC SEP193078 PAI

2

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

3

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

4

PATHFINDER: LOST OMENS CHARACTER GUIDE HC (P2) AUG193363 PAI

5

PATHFINDER FLIP-MAT: BASIC NEW EDITION MAR138328 PAI

6

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI

7

PATHFINDER ADVENTURE PATH: AGE OF ASHES PART 5 SEP193076 PAI

8

MY HERO ACADEMIA: THE CARD GAME JUL183082 S7

9

POP! FUNKOVERSE STRATEGY GAME: THE GOLDEN GIRLS 100 EXPANDALONE BOARD GAME JUN198704 FUN

10

TOME OF BEASTS HC JUN168476 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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