Diamond Announces Top Sales for July 2019

Marvel’s X-Men Relaunch Grabs Top Sales
Total Sales Up in 5-Wednesday July
,
Market Shares Remain About the Same

In June Marvel out-shipped DC 147 items to 71 to gain 43.38% Dollar share and 48.93% unit share with 4 items in the Top 10 (DC had 26.71% dollar share and 26.44 unit shar in June on those 71 items).

In July Marvel shipped 150 items to DC’s 110.  Marvel’s piece of the comics pie for July was a 41.38% Dollar share and 45.49% unit share with 5 items in the top 10, including the top 3 selling comics: House of X #1 ($5.99 cover price), Powers of X #1 ($5.99 cover price), and Amazing Spider-Man #25 ($7.99 cover price).  Marvel got a bit less of the pie, percentage-wise.  DC got pretty much the same share as June, 26.79% Dollar share and 27.63% unit share.

To be fair, the “pie” itself was bigger in July, total comics/GN sales went UP 12.93% in dollars and 11.72% in units in July compared to June… BUT there were 5 shipping weeks in July so 5 weeks of sales instead of 4 accounts for this uptick.

Also worth noting is that the last issue of The Walking Dead hit the Top 10 at #4 in units shipped and #5 in $ invoiced.  Walking Dead has long been one of the few indie books that would hit the Top 10 on a fairly regular basis, but that’s done as of July as far as comics sales go, though I suspect it will continue to appear on collected edition top sales charts now and again.  Also, the [*] next to Walking Dead means it’s returnable (since the actual issue was not as originally solicited, being a surprise last issue).  That said, I really doubt any retailer has any issues left to return, the issue flew off the racks on the day it was released.

All this is abstracted and imprecise, but I look at it as describing patterns of behavior, both from the Publishers as well as from comic shops/fans.  The publishers keep relying on relaunches, popular characters, and special issues (be they events or anniversaries) for their bread and butter sales.  They have figured out that the existing fan base absolutely LOVES #1 issues and special issues….they HAVE to have them for their collections.  So they charge more for these issues.  Increased dollars for the publishers with little extra effort.  Nothing new here, this has been going on for a really long time and my belief is that it cannot last forever, but I’m also not Nostradamus so I cannot predict at what point the fanbase will collectively tire of this manipulation and stop buying a bunch of up-priced #1 issues.

Ultimately this does squeeze the comics industry as a whole.  I have seen it on a small scale in shops that I go to: They do not order (or only order for pull list customers) a LARGE number of the lower selling Marvel/DC books and many indie books.  Just last Wednesday I was looking for Crowded #8 from Image and none of the shops near me had copies for the rack on the day it was supposed to have gone on sale.  I ended up getting it from MyComicShop.com… Fans are not going to discover new series or try indie comics if they’re not available to look at, but shops have to operate on really tight margins and at the shops I go to there are always piles of unsold comics that fall into these categories that the typical comic shop superhero fan has zero interest in.  In many cases they have no money to try new stuff because the big publishers are extremely effective at raiding their wallets for extra money for the up-priced books that they MUST have (new #1s, special covers, events, special issues, etc.)

Oh well… I’m in one of those funks that come every now & again when I think too hard about this stuff.  On one hand there is an absolute Renaissance of cool new comics from a wide variety of creators covering a wide variety of genres.  I find them because I read Previews every month, follow creators I like on social media, and am active online in groups where I find out about stuff I might like.  Then I order what I want in advance.  Frequently when I miss ordering something in advance I find it difficult to pick it up “on the fly” because shops just don’t carry it.  Crowded (from Image) is an example of this.  I discovered it a couple of months ago and my pre-orders do not kick in until #9.  Finding #7 & 8 as they came out was VERY difficult and I was specifically looking for them.  What chance does someone have of just stumbling across a series like this?

But, I’ll try to keep positive… there are LOTS of comics to love, I read a bunch of stuff I enjoy every month and I’m always finding new stuff I like!  Keep on comicing!

– Bob Bretall (bob@comicspectrum.com)

(BALTIMORE, MD) — (August 9, 2019) — A new era began for the X-Men and the Marvel Universe in Jonathan Hickman and Pepe Larraz’s House of X #1 from Marvel Comics, the best-selling comic book of July 2019 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was July’s top publisher with a 41.38% dollar share and a 45.49% unit share. DC placed second for the month with a 26.79% dollar share and a 27.63% unit share. Image Comics was third with an 8.43% share in dollars and a 8.64% share in units. IDW was fourth for the month, followed by Dark Horse Comics, Dynamite Entertainment, and BOOM! Studios.

dollar-shareunit-share

In total, Marvel Comics had five titles in July’s top ten best-selling comics. In addition to House of X #1, Hickman and R.B. Silva’s Powers of X #1 ranked #2; Nick Spencer, Zeb Wells, Ryna Ottley, Humberto Ramos, and Dan Hipp’s Amazing Spider-Man #25 ranked #3; Jed MacKay, Clay McLeod Chapman, Travel Foreman, and Alberto Alburquerque’s Black Cat #2 ranked #8; and Al Ewing and Joe Bennett’s Immortal Hulk #20 ranked #9. Robert Kirkman’s The Walking Dead #193, the final issue of the long-running Image Comics zombie series, ranked #4. DC had four titles in the top ten: Scott Snyder and Greg Capullo’s Batman: The Last Knight on Earth #2 at #5, Sean Murphy’s Batman: Curse of the White Knight #1 at #6, Snyder and Jock’s The Batman Who Laughs #7 at #7, and Tom King and Mikel Janin’s Batman #74 ranked #10. Among the premier publishers, Dynamite Entertainment’s Vampirella #1 from Christopher Preist and Ergun Gunduz was their top book in July at #11; Dark Horse Comics’ Black Hammer/Justice League #1, a crossover with DC by Jeff Lemire and Michael Walsh, ranked #64; IDW Publishing’s Teenage Mutant Ninja Turtles #96 was their top book at #99; and BOOM! Studios’ Buffy the Vampire Slayer #6 ranked #108.

Brian Azzarello and Lee Bermejo’s The Joker from DC’s Black Label imprint was July’s best-selling graphic novel. Also in the top ten for DC, Michael Northrop and Gustavo Duarte’s Dear Justice League ranked #6. Image Comics had three titles in the top ten, led by Ed Brubaker and Sean Phillips’ Bad Weekend at #2. IDW Publishing’s They Called Us Enemy, an autobiographical graphic novel from Star Trek actor George Takei about Japanese internment camps during World War II, ranked #4. Marvel Comics also had three titles in the top ten, with Jason Aaron and Mahmud Asrar’s Conan the Barbarian Volume 1: The Life and Death of Conan Book One leading the way at #7.

The softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 49, the newest edition of the comic industry’s definitive price guide, was July’s best-selling book. The hardcover edition ranked #3, and the Big! Big! spiralbound edition ranked #9. Dynamite Entertainment also placed in the top ten with The Art of Tekken: A Complete Visual History, an art book about Namco’s long-running video game franchise, ranking #4.

Diamond Select Toys’ Marvel Gallery: X-Force Taco Truck Deadpool Statue, a San Diego Comic-Con 2019 exclusive, was July’s best-selling toy product, and one of the three SDCC exclusives from Diamond Select Toys among the top ten. Beast Kingdom’s Marvel Comics EAA-077: Spider-Gwen Figure, a PREVIEWS Exclusive, ranked #2 for the month. Funko also had three PREVIEWS Exclusive products among the top ten, led by the POP! Marvel: Nova Prime Vinyl Figure at #4. DC Collectibles also charted; the DC/Teenage Mutant Ninja Turtles: Michelangelo as Batman Figure, an SDCC exclusive, ranked #9.

Paizo Publishing’s Pathfinder Core Rulebook 2nd Edition, a revision of the rules for the popular role-playing game, was July’s best-selling game product and one of Paizo’s eight products among the top ten, including five additional products as part of the Pathfinder 2nd Edition launch.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

41.38%

45.49%

DC

26.79%

27.63%

IMAGE COMICS

8.43%

8.64%

IDW PUBLISHING

4.22%

3.99%

DARK HORSE COMICS

3.10%

2.42%

DYNAMITE ENTERTAINMENT

2.31%

2.19%

BOOM! STUDIOS

2.05%

1.86%

VIZ MEDIA

1.51%

0.58%

TITAN COMICS

0.74%

0.68%

ARCHIE COMICS

0.68%

0.75%

OTHER NON-TOP 10

8.80%

5.77%

  COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JULY 2019 VS. JUNE 2019

COMICS

15.75%

12.25%

GRAPHIC NOVELS

5.58%

4.42%

TOTAL COMICS/GN

12.93%

11.72%

TOYS

48.78%

61.20%

JULY 2019 VS. JULY 2018

COMICS

4.99%

-0.73%

GRAPHIC NOVELS

12.83%

0.08%

TOTAL COMICS/GN

6.91%

-0.68%

TOYS

72.30%

84.85%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

0.97%

-4.36%

GRAPHIC NOVELS

-0.25%

-6.20%

TOTAL COMICS/GN

0.63%

-4.50%

TOYS

32.17%

35.90%

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES
SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

105

45

0

150

DC

86

24

0

110

IDW PUBLISHING

45

20

0

65

IMAGE COMICS

50

10

0

60

DARK HORSE COMICS

18

20

0

38

BOOM! STUDIOS

15

16

0

31

VIZ MEDIA LLC

0

23

0

23

DYNAMITE ENTERTAINMENT

16

5

0

21

ARCHIE COMICS

13

3

0

16

ONI PRESS

4

5

0

9

OTHER NON-TOP 10

143

150

23

316

TOTAL

495

321

23

839

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

HOUSE OF X #1

$5.99

MAY190690 MAR

2

POWERS OF X #1

$5.99

MAY190703 MAR

3

AMAZING SPIDER-MAN #25

$7.99

MAY190815 MAR

4

THE WALKING DEAD #193 (MR) [*]

$3.99

MAY190111 IMA

5

BATMAN: LAST KNIGHT ON EARTH #2

$5.99

MAY190360 DC

6

BATMAN: CURSE OF THE WHITE KNIGHT #1

$4.99

MAY190356 DC

7

THE BATMAN WHO LAUGHS #7

$4.99

JUN190448 DC

8

BLACK CAT #2

$3.99

MAY190834 MAR

9

IMMORTAL HULK #20

$3.99

MAY190775 MAR

10

BATMAN #74

$3.99

MAY190383 DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

HOUSE OF X #1

$5.99

MAY190690 MAR

2

POWERS OF X #1

$5.99

MAY190703 MAR

3

AMAZING SPIDER-MAN #25

$7.99

MAY190815 MAR

4

BATMAN: LAST KNIGHT ON EARTH #2

$5.99

MAY190360 DC

5

THE WALKING DEAD #193 (MR) [*]

$3.99

MAY190111 IMA

6

BATMAN: CURSE OF THE WHITE KNIGHT #1

$4.99

MAY190356 DC

7

THE BATMAN WHO LAUGHS #7

$4.99

JUN190448 DC

8

BLACK CAT #2

$3.99

MAY190834 MAR

9

IMMORTAL HULK #20

$3.99

MAY190775 MAR

10

VAMPIRELLA #1 [*]

$3.99

MAY190996 DE

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE JOKER TP

$14.99

APR190556 DC

2

BAD WEEKEND HC (MR)

$16.99

MAY190040 IMA

3

DEADLY CLASS VOL. 8: NEVER GO BACK TP (MR)

$16.99

MAY190047 IMA

4

THEY CALLED US ENEMY TP

$19.99

MAR190630 IDW

5

ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN

$19.99

MAY191698 FIR

6

DEAR JUSTICE LEAGUE TP

$9.99

MAR190470 DC

7

CONAN THE BARBARIAN VOL. 1: THE LIFE AND DEATH OF CONAN BOOK ONE TP

$19.99

APR190960 MAR

8

MILES MORALES VOL. 1: STRAIGHT OUT OF BROOKLYN TP

$17.99

APR190958 MAR

9

DIE DIE DIE VOL. 1 TP (MR)

$19.99

MAY190041 IMA

10

DAREDEVIL BY CHIP ZDARSKY VOL. 1: KNOW FEAR TP

$15.99

MAY190967 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

CONAN THE BARBARIAN: ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC

$125.00

JAN191082-M MAR

2

THE JOKER TP

$14.99

APR190556 DC

3

MONSTRESS VOLUME 1 HC (MR)

$49.99

APR190054-M IMA

4

BAD WEEKEND HC (MR)

$16.99

MAY190040 IMA

5

DC UNIVERSE: BRONZE AGE OMNIBUS BY JACK KIRBY HC

$150.00

NOV180560 DC

6

ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN

$19.99

MAY191698 FIR

7

THEY CALLED US ENEMY TP

$19.99

MAR190630 IDW

8

SUPERMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC

$125.00

NOV180575 DC

9

MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 11 HC

$75.00

JAN191092-M MAR

10

THANOS BY DONNY CATES HC

$34.99

JAN191088 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC

$29.95

APR191757-M GEM

2

GEARS OF WAR RETROSPECTIVE HC

$49.99

MAY192131 UDO

3

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 HC

$35.00

APR191758-M GEM

4

THE ART OF TEKKEN: A COMPLETE VISUAL HISTORY HC

$39.99

AUG181195 DE

5

I AM SHE-RA LITTLE GOLDEN BOOK

$4.99

MAY191727 RAN

6

I AM HE-MAN LITTLE GOLDEN BOOK

$4.99

MAY191726 RAN

7

DARK SOULS DESIGN WORKS VOL. 1 HC

$39.99

AUG131470 UDO

8

ART OF DARKSIDERS III

$49.99

DEC188955 UDO

9

BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49

$49.50

APR191763 GEM

10

AVENGERS: BATTLE ON THE MOON LITTLE GOLDEN BOOK

$4.99

MAY191720 RAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL GALLERY: X-FORCE: TACO TRUCK DEADPOOL SDCC 2019 STATUE JAN198204 DST

2

MARVEL COMICS EAA-077: SPIDER-GWEN FIGURE OCT188103 BEA

3

DC GALLERY: SPEED FORCE FLASH SDCC 2019 PVC STATUE JAN198205 DST

4

POP! MARVEL: NOVA PRIME VINYL FIGURE OCT188711 FUN

5

MARVEL GALLERY: X-FORCE: X-23 SDCC 2019 PVC STATUE JAN198206 DST

6

POP! DC HEROES: RED DEATH VINYL FIGURE OCT188710 FUN

7

POP! RICK & MORTY: PICKLE RICK GLOW-IN-THE-DARK SDCC 2019 VINYL FIGURE DEC188716 FUN

8

FALLOUT: X-01 POWER ARMOR QUANTUM VARIANT 1/6-SCALE FIGURE NOV188441 THR

9

DC/TMNT: MICHELANGELO AS BATMAN SDCC 2019 FIGURE JAN199284 DC

10

MARVEL: VENOM ARTFX+ STATUE OCT188699 KOT

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER CORE RULEBOOK HC (P2) MAY193227 PAI

2

PATHFINDER BESTIARY HC (P2) MAY193229 PAI

3

PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2) MAY193228 PAI

4

THE EXPANSE RPG HC NOV182869 GRE

5

PATHFINDER BESTIARY SPECIAL EDITION HC (P2) MAY193230 PAI

6

PATHFINDER GM SCREEN (P2) MAY193238 PAI

7

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

8

MAGIC THE GATHERING TCG: WAR OF THE SPARK BOOSTERS JAN198652 WZK

9

PATHFINDER CONDITION CARDS DECK (P2) MAY193236 PAI

10

TOME OF BEASTS HC JUN168476 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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