Diamond Announces Top Sales for April 2019

Detective Comics #1000 Variants Gave Comics a HUGE Bump in March
April Sales Show the “No Big Book” slump

In March, the plethora of variant covers for the $9.99 cover price Detective Comics #1000 drove DC to a rare win in $ sales, and also gave comics overall a very solid month.  With no similar big book for DC in April, they dropped back down to a far distant 2nd place (20% behind Marvel in $ sales, 25% behind in unit sales).  This is partially due to the DC cutback on total titles, they shipped 85 total items to Marvel’s 143.  That said, the March sales show us that DC can win BIG by using the triple threat of Batman + Significant Anniversary + Variant covers, because fans ate that up with many people buying multiple copies of the $9.99 #1000 issue in March.

Lacking the stunt driven sales, total sales for April were down 13.26% over March 2019 and down 17.65% over last year, April 2018.

The top 10 of comics is yet again dominated by events (War of the Realms #1, Heroes in Crisis #7), Batman (Batman Who Laughs #4, Batman #68 & 69), and Spider-Man family (Symbiote Spider-Man #1, Web of Venom: Cult of Carnage #1, Amazing Spider-Man #20). The two exceptions to the  Event/batman/Spider-Man triumvirate were Thanos #1 (coming in at #7) and The Immortal Hulk #16 (coming in at #4).  Thanos is not surprising given the box office results for Avengers: Endgame.  The Immortal Hulk is a rare example of a book selling really well because of solid fan word of mouth, this book has been selling strongly for the entire run and is one of the most popular takes on the Hulk since World War Hulk over a decade ago.

In collected editions, there is a pretty even mix of Publishers with Image and Marvel both holding 3 spots, DC 2 spots, and Dark Horse making a rare appearance with both volumes of The Umbrella Academy hitting the top 10 in the wake of the team’s Netflix series debut.

– Bob Bretall (bob@comicspectrum.com)

(BALTIMORE, MD) — (May 10, 2019) — Malekith and his armies, fresh from conquering nine of the cosmic realms, invades Midgard, better known as Earth, in Jason Aaron and Russell Dauterman’s War of the Realms #1, the first chapter of the new crossover event from Marvel Comics and the best-selling comic book of April 2019 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was April’s top publisher with a dollar share of 45.50% and a unit share of 50.70%. DC Comics placed second with a 24.73% dollar share and a 25.89% unit share. In third was Image Comics with a 7.93% dollar share and a 7.60% unit share. IDW Publishing ranked fourth with a 3.26% dollar share and 2.76% unit share, followed by Dark Horse Comics with a 2.89% dollar share and a 1.92% unit share, then BOOM! Studios with a 2.46% dollar share and a 2.75% unit share, and Dynamite Entertainment with a 1.71% dollar share and a 1.53% unit share.

dollar-shareunit-share

Marvel Comics had six of the month’s top ten best-selling comic books. In addition to War of the Realms #1, Peter David and Greg Land’s Symbiote Spider-Man #1 ranked #2, The Immortal Hulk #16 ranked #4, Thanos #1 ranked #7, Web of Venom: Cult of Carnage #1 ranked #9, and Amazing Spider-Man #20 ranked #10. DC Comics had four titles in the top ten: Scott Snyder and Jock’s The Batman Who Laughs #4 ranked #3, Batman #69 ranked #5, Batman #68 ranked #6, and Heroes in Crisis #8 ranked #8. Among the premier publishers, Image Comics’ The Walking Dead #190 ranked #31, BOOM! Studios’ Buffy the Vampire Slayer #4 ranked #78, IDW Publishing’s Marvel Action: Black Panther #1 ranked #115, Dynamite Entertainment’s Red Sonja #3 ranked #136, and Dark Horse Comics’ Neil Gaiman’s American Gods: The Moment of the Storm #1 ranked #150.

Mark Millar and Olivier Coipel’s The Magic Order Volume 1 from Image Comics was the best-selling graphic novel of April. Also in the top ten from Image Comics was Gideon Falls Volume 2: Original Sins at #3 and Unnatural Volume 2 at #9. Marvel Comics had three titles in the top ten: Venom by Donny Cates Volume 2 at #2, Star Wars Volume 10: Escape at #6, and Jessica Jones: Purple Daughter at #10. Dark Horse Comics had two titles in the top ten, Gerard Way and Gabriel Bá’s The Umbrella Academy Volume 1: The Apocalypse Suite at #4 and The Umbrella Academy Volume 2: Dallas at #8, thanks to the new Umbrella Academy television series on Netflix. DC Comics also had two titles in the top ten: Catwoman Volume 1: Copycats at #5 and Batman: Detective Comics Volume 9: Deface the Face at #7.

No Game No Life Volume 8, a light novel from Yen Press, was April’s best-selling book. Graphix’s Share Your Smile: Raina’s Guide to Telling Your Own Story, a how-to book on writing and drawing from best-selling graphic novelist Raina Telgemeier, ranked #2. Marvel Comics’ The Road to Avengers: Endgame — The Art of the Cinematic Universe ranked #7. Dark Horse Comics’ Hellboy: The Art of the Motion Picture ranked #9.

Based on Blizzard Entertainment’s best-selling video game, the Overwatch: Torbjörn “Classic Skin” Nendoroid was the best-selling toy of April. Funko’s POP! DC Heroes: John Constantine Vinyl Figure, a PREVIEWS exclusive figure of the hard-boiled mage released for Free Comic Book Day, ranked #2 for the month. DC Collectibles had three products in the top ten: the Batman Black & White: White Knight Batman Statue by Sean Murphy ranked #3, the DC Bombshells: Batwoman “Away Uniform” Statue ranked #8, and the DC Designer Series: Green Lantern by Ivan Reis Statue ranked #10. Diamond Select Toys also had three products in the top ten: the Marvel Gallery: Symbiote Spider-Man Statue, a PREVIEWS exclusive statue released for Free Comic Book Day, ranked #4; the Aliens Colonial marines: Armored Personnel Carrier 1/18-Scale Vehicle ranked #4; and the John Wick 2 Gallery PVC Figure ranked #9.

Hasbro’s Dungeons & Dragons: Stranger Things Edition, a version of the classic tabletop role-playing game inspired by the events of the hit Netflix series Stranger Things, was the best-selling game product of April.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

45.50%

50.70%

DC COMICS

25.73%

25.89%

IMAGE COMICS

7.93%

7.60%

IDW PUBLISHING

3.26%

2.76%

DARK HORSE COMICS

2.89%

1.92%

BOOM! STUDIOS

2.46%

2.75%

DYNAMITE ENTERTAINMENT

1.71%

1.53%

VIZ MEDIA

1.07%

0.40%

VALIANT ENTERTAINMENT

0.76%

0.91%

AFTERSHOCK COMICS

0.70%

0.71%

OTHER NON-TOP 10

7.99%

4.83%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

APRIL 2019 VS. MARCH 2019

COMICS

-11.12%

0.07%

GRAPHIC NOVELS

-19.02%

-27.69%

TOTAL COMICS/GN

-13.26%

-2.22%

TOYS

-11.38%

-8.24%

APRIL 2019 VS. APRIL 2018

COMICS

-14.67%

-13.92%

GRAPHIC NOVELS

-25.37%

-31.39%

TOTAL COMICS/GN

-17.65%

-15.24%

TOYS

15.41%

18.74%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

1.83%

-5.35%

GRAPHIC NOVELS

-3.18%

-6.11%

TOTAL COMICS/GN

0.41%

-5.40%

TOYS

19.14%

27.48%

NEW TITLES SHIPPED

PUBLISHER

COMICS

SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES

SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

106

37

0

143

DC COMICS

52

32

1

85

IMAGE COMICS

47

13

0

60

IDW PUBLISHING

32

9

0

41

BOOM! STUDIOS

20

11

0

31

DARK HORSE COMICS

19

7

0

26

YEN PRESS

0

24

0

24

DYNAMITE

16

4

0

20

AFTERSHOCK COMICS

11

4

0

15

VALIANT ENTERTAINMENT LLC

9

1

0

10

OTHER

101

133

18

252

TOTAL

413

275

19

707

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WAR OF THE REALMS #1

$5.99

JAN190870-M MAR

2

SYMBIOTE SPIDER-MAN #1

$4.99

FEB190822-M MAR

3

THE BATMAN WHO LAUGHS #4

$4.99

FEB190484-M DC

4

THE IMMORTAL HULK #16

$3.99

FEB190849-M MAR

5

BATMAN #69

$3.99

FEB190480-M DC

6

BATMAN #68

$3.99

FEB190478-M DC

7

THANOS #1

$4.99

FEB190810-M MAR

8

HEROES IN CRISIS #8

$3.99

FEB190462-M DC

9

WEB OF VENOM: CULT OF CARNAGE #1

$4.99

FEB190858-M MAR

10

AMAZING SPIDER-MAN #20

$3.99

FEB190837-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WAR OF THE REALMS #1

$5.99

JAN190870-M MAR

2

SYMBIOTE SPIDER-MAN #1

$4.99

FEB190822-M MAR

3

THE BATMAN WHO LAUGHS #4

$4.99

FEB190484-M DC

4

DETECTIVE COMICS #1000

$9.99

JAN190542-M DC

5

WEB OF VENOM: CULT OF CARNAGE #1

$4.99

FEB190858-M MAR

6

THANOS #1

$4.99

FEB190810-M MAR

7

THE IMMORTAL HULK #16

$3.99

FEB190849-M MAR

8

BATMAN #69

$3.99

FEB190480-M DC

9

BATMAN #68

$3.99

FEB190478-M DC

10

WAR OF THE REALMS #2

$4.99

FEB190759-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE MAGIC ORDER VOLUME 1 TP (MR)

$19.99

FEB190095-M IMA

2

VENOM BY DONNY CATES VOLUME 2 TP

$17.99

JAN191101 MAR

3

GIDEON FALLS VOLUME 2: ORIGINAL SINS TP (MR)

$16.99

FEB190077 IMA

4

THE UMBRELLA ACADEMY VOL. 1: APOCALYPSE SUITE TP

$17.99

SEP108136 DAR

5

CATWOMAN VOLUME 1: COPYCATS TP

$16.99

JAN190665 DC

6

STAR WARS VOLUME 10: ESCAPE TP

$17.99

JAN191095 MAR

7

BATMAN: DETECTIVE COMICS VOL. 9: DEFACE THE FACE TP

$16.99

JAN190661 DC

8

THE UMBRELLA ACADEMY VOL. 2: DALLAS TP

$17.99

DEC098005 DAR

9

UNNATURAL VOLUME 2 TP (MR)

$16.99

FEB190120 IMA

10

JESSICA JONES: PURPLE DAUGHTER TP

$19.99

JAN191027 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

INFINITY WAR OMNIBUS HC

$125.00

OCT181002 MAR

2

THE DEATH & RETURN OF SUPERMAN OMNIBUS HC

$150.00

SEP180566 DC

3

THE MAGIC ORDER VOLUME 1 TP (MR)

$19.99

FEB190095-M IMA

4

INFINITY BY STARLIN & HICKMAN OMNIBUS HC

$125.00

OCT181005 MAR

5

AVENGERS: EARTH’S MIGHTIEST BOX SET SLIPCASE

$500.00

OCT181006 MAR

6

MARVEL MASTERWORKS: AVENGERS VOL. 19 HC

$75.00

OCT181009-M MAR

7

VENOM BY DONNY CATES VOLUME 2 TP

$17.99

JAN191101 MAR

8

PAPER GIRLS DELUXE EDITION VOLUME 2 HC

$34.99

NOV180079 IMA

9

GIDEON FALLS VOLUME 2: ORIGINAL SINS TP (MR)

$16.99

FEB190077 IMA

10

BATMAN/SUPERMAN SILVER AGE OMNIBUS VOL. 2 HC

$99.99

SEP180539 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

NO GAME NO LIFE VOLUME 8 LIGHT NOVEL SC

$14.00

DEC182289 YEN

2

SHARE YOUR SMILE: RAINA’S GUIDE TO TELLING YOUR OWN STORY HC

$12.99

FEB191785 SCH

3

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

4

THE SHADOW DOUBLE NOVEL VOLUME 140 SC

$14.95

JAN192066 SAN

5

MARVEL ENCYCLOPEDIA HC (NEW EDITION)

$40.00

JAN191813 DK

6

SAMURAI PIZZA CATS OFFICIAL FAN BOOK SC

$39.99

NOV182128 UDO

7

THE ROAD TO MARVEL’SS AVENGERS: ENDGAME: THE ART OF THE CINEMATIC UNIV HC SLIPCASE

$50.00

JAN191086 MAR

8

FAMILY TRAITS HC

$29.99

DEC182218 UDO

9

HELLBOY: THE ART OF THE MOTION PICTURE HC

$39.99

JAN190452 DAR

10

FLCL ARCHIVES TP

$39.99

DEC182217 UDO

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: TORBJRN NENDOROID SEP188531 GOO

2

POP! DC HEROES: JOHN CONSTANTINE FCBD 2019 VINYL FIGURE NOV180015 FUN

3

BATMAN BLACK & WHITE: WHITE KNIGHT STATUE BY SEAN MURPHY SEP180641 DC

4

MARVEL GALLERY: SYMBIOTE SPIDER-MAN FCBD 2019 PVC STATUE AUG188000 DST

5

ALIENS COLONIAL MARINES: ARMORED PERSONNEL CARRIER 1/18-SCALE VEHICLE APR182281 DST

6

HELLRAISER 3: HELL ON EARTH: PINHEAD BISHOUJO STATUE JUL189121 KOT

7

SPIDER-MAN LEGENDS 6-INCH ACTION FIGURES NOV188096 HAS

8

DC COMICS BOMBSHELLS: BATWOMAN “AWAY UNIFORM” STATUE SEP180642 DC

9

JOHN WICK 2 GALLERY PVC FIGURE JUN182313 DST

10

DC DESIGNER SERIES: GREEN LANTERN BY IVAN REIS STATUE SEP180631 DC

 TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

DUNGEONS & DRAGONS: STRANGER THINGS EDITION JAN198565 HAS

2

DC HEROCLIX REBIRTH BOOSTER BRICK NOV182895 NEC

3

MY HERO ACADEMIA CARD GAME JUL183082 SHI

4

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

5

PATHFINDER PAWNS: BESTIARY BOX FEB168541 PAI

6

PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

7

STARFINDER ADVENTURE PATH: DAWN OF FLAME PART 2 JAN193202 PAI

8

CREATURE CODEX HC JUL183073 PAI

9

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

10

STARFINDER RPG: CRITICAL FUMBLE DECK JAN193205 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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