Diamond Announces Top Sales for October 2018

Bats, Zombies, & Spiders for October
DC,
Marvel, & Image Share Top 10 – Marvel Wins Month

The Top 10 of comics sales unintentionally kept with a Halloween theme for October 2018, with the top selling books including familiar Halloween imagery: Batman (bats), Walking Dead (zombies), and Spider-Man (spiders).  Unsurprisingly, Batman was the top-selling comic yet again, issue #56 coming in at #1 and #57 coming it at #4.  A 15th Anniversary reprint of The Walking Dead #1 came in at #2.  The Spider-Man event book Spider-Geddon #1 was the #3 seller, with Spider-Man related title Spider-Gwen: Ghost Spider #1 coming in at #5 and Amazing Spider-Man #7 & 8 taking spots 9 and 10 respectively.

October 2018 sales were up compared to both September 2018 and last year October 2017. The 2018 year to date sales vs. 2017 year to date as of October was up by a bit over 2%.  Not a lot, but it’s nice to finally see some positive sales numbers compared to last year, though I doubt it will silence the doomsayers who have proclaiming “the death of comics” for well over a decade.

Image had 5 of the top 10 Graphic Novels by units and DC had 4, leaving 1 spot in the top 10 for Marvel.  This isn’t surprising, DC & Image have always had very strong catalogs of collected editions and they continue to add solid new collections to their backlist every month.

So, a bit of bright news for October with negative sales trends turning around and creeping tentatively into growth.  Hopefully the trend will continue in November/December and give us a positive ending to 2018.

– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 9, 2018) — Batman pursues the KGBeast to Russia after an attempt on Nightwing’s life in Tom King, Tony S. Daniel, and Danny Miki’s Batman #56 from DC Entertainment, the best-selling comic book of October 2018 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 34.22% dollar share and a 37.89% unit share. DC Entertainment was second for the month with a 30.48% dollar share and a 32.99% unit share. Image Comics was third with a 12.62% dollar share and a 12.64% unit share. In fourth was IDW Publishing with a 4.03% dollar share and a 3.74% unit share, followed by Dark Horse Comics with a 3.32% dollar share and a 2.41% unit share, Dynamite Entertainment with a 2.37% dollar share and a 2.06% unit share, and BOOM! Studios with a 1.86% dollar share and a 1.52% unit share.

dollar-shareunit-share

In total, DC Entertainment had four titles in the top ten. In addition to Batman #56, King and Daniels’ Batman #57 ranked #4; Tom King, Clay Mann, and Travis Moore’s Heroes in Crisis #2 ranked #6; and Scott Snyder and Francis Manapul’s Justice League #10 ranked #8. Image Comics’ The Walking Dead #1 15th-Anniversary Edition, a reprint of the first issue of Robert Kirkman’s legendary zombie comic for October’s Walking Dead Day, ranked #2. Marvel Comics had five titles in the top ten, led by Christos Gage, Dan Slott, and Jorge Molina’s Spider-Geddon #1 at #3; followed by Seanan McGuire and Rosi Kampe’s Spider-Gwen: Ghost Spider #1 at #5; Donny Cates and Iban Coello’s Venom #7 at #7; Nick Spencer and Humberto Ramos’ Amazing Spider-Man #7 at #9; and Spencer, Ramos, and Victor Olazaba’s Amazing Spider-Man #8 at #10. Among the premier publishers, Dark Horse Comics’ Stranger Things #2, based on the Netflix series, ranked #63; IDW Publishing’s Batman/The Maxx: Arkham Dreams #1, a crossover with DC Entertainment, ranked #64; BOOM! Studios’ Mighty Morphin Power Rangers #32 ranked #160; and Dynamite Entertainment’s KISS: Blood and Stardust #1 ranked #216.

Sean Murphy’s Batman: White Knight, a collection of the best-selling DC Entertainment mini-series in which The Joker, reformed, is Gotham City’s hero, was October’s best-selling graphic novel and one of the publisher’s four books in the top ten. Image Comics had five books in the top ten, led by Ed Brubaker and Sean Phillips’ original graphic novel My Heroes Have Always Been Junkies at #3. Marvel Comics’ Avengers By Jason Aaron Volume 1: Final Host, a collection of the first story arc of Aaron’s Marvel Legacy run on the title, ranked #9.

UDON Entertainment’s Mega Man: Official Complete Works, a collection of artwork from Capcom’s long-running video game series, was October’s best-selling book. Also of note, Dark Horse Comics’ Super Mario Encyclopedia ranked #3, IDW Publishing’s Bill Sienkiewicz’s Mutants and Moon Knights Artifact Edition ranked #6, and Dynamite Entertainment’s The Art of Troma ranked #9.

Based on their best-selling online team shooter Overwatch, Blizzard Entertainment’s Overwatch: Mercy 12-Inch Statue was October’s best-selling toy product. Diamond Select Toys had four products in the top ten, led by the Marvel Gallery: Avengers Infinity War: Thor PVC Figure at #2. Funko had two PREVIEWS Exclusive products in the top ten: the POP! Marvel: Guardians of the Galaxy: Rocket Raccoon Comic Vinyl Figure ranked #3, and the POP! Marvel: Guardians of the Galaxy: Star-Lord Classic Vinyl Figure, produced for Halloween ComicFest, ranked #5. DC Collectibles also charted in the top ten; the DC Designer Series: The Trinity by Jason Fabok Statue ranked #6.

Paizo Publishing’s Starfinder RPG: Alien Archive 2, a sourcebook for the space opera role-playing game, was October’s best-selling game product and one of the eight Paizo products among the month’s top ten. Also in the top ten was IDW Games’ Batman: The Animated Series: Gotham Under Siege Game, which ranked #5 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.22% 37.89%
DC ENTERTAINMENT 30.48% 32.99%
IMAGE COMICS 12.62% 12.64%
IDW PUBLISHING 4.03% 3.74%
DARK HORSE COMICS 3.32% 2.41%
DYNAMITE ENTERTAINMENT 2.37% 2.06%
BOOM! STUDIOS 1.86% 1.52%
VIZ MEDIA 1.34% 0.48%
TITAN COMICS 0.87% 0.57%
RANDOM HOUSE 0.78% 0.16%
OTHER NON-TOP 10 8.11% 5.55%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2018 VS. SEPTEMBER 2018

COMICS 11.93% 11.51%
GRAPHIC NOVELS 3.28% -0.76%
TOTAL COMICS/GN 9.32% 10.49%
TOYS 19.04% 22.50%

OCTOBER 2018 VS. OCTOBER 2017

COMICS 9.66% 5.33%
GRAPHIC NOVELS 5.30% 14.38%
TOTAL COMICS/GN 8.38% 5.95%
TOYS 21.58% 47.81%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS 2.13% -5.56%
GRAPHIC NOVELS -3.76% -4.45%
TOTAL COMICS/GN 0.38% -5.48%
TOYS -2.16% -1.15%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 95 41 0 136
DC ENTERTAINMENT 78 38 1 117
IMAGE COMICS 78 24 0 102
IDW PUBLISHING 34 16 0 50
DARK HORSE COMICS 23 20 0 43
BOOM! STUDIOS 26 14 0 40
DYNAMITE ENTERTAINMENT 27 9 0 36
VIZ MEDIA 0 26 0 26
TITAN COMICS 12 12 1 25
ARCHIE COMICS 11 4 0 15
OTHER NON-TOP 10 142 236 36 414
TOTAL 526 440 38 1004

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #56 $3.99 AUG180501-M DC
2 THE WALKING DEAD #1 15TH-ANNIVERSARY EDITION $2.99 JUL188116-M IMA
3 SPIDER-GEDDON #1 $3.99 AUG180842-M MAR
4 BATMAN #57 $3.99 AUG180503-M DC
5 SPIDER-GWEN: GHOST-SPIDER #1 $3.99 AUG180854-M MAR
6 HEROES IN CRISIS #2 $3.99 AUG180462-M DC
7 VENOM #7 $3.99 AUG180979-M MAR
8 JUSTICE LEAGUE #10 $3.99 AUG180480-M DC
9 AMAZING SPIDER-MAN #7 $3.99 AUG180971-M MAR
10 AMAZING SPIDER-MAN #8 $3.99 AUG180975-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #56 $3.99 AUG180501-M DC
2 SPIDER-GEDDON #1 $3.99 AUG180842-M MAR
3 VENOM #7 $3.99 AUG180979-M MAR
4 BATMAN #57 $3.99 AUG180503-M DC
5 VENOM ANNUAL #1 $4.99 AUG180977 MAR
6 SPIDER-GWEN: GHOST-SPIDER #1 $3.99 AUG180854-M MAR
7 HEROES IN CRISIS #2 $3.99 AUG180462-M DC
8 AMAZING SPIDER-MAN #7 $3.99 AUG180971-M MAR
9 AMAZING SPIDER-MAN #8 $3.99 AUG180975-M MAR
10 JUSTICE LEAGUE #10 $3.99 AUG180480-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
2 WONDER WOMAN EARTH ONE VOLUME 2 HC $24.99 JUL180591 DC
3 MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) $16.99 JUL180133 IMA
4 BATMAN VOLUME 7: THE WEDDING TP $16.99 JUL180717 DC
5 GIDEON FALLS VOLUME 1: BLACK BARN TP (MR) $9.99 AUG180153-M IMA
6 ISOLA VOLUME 1 TP $9.99 JUL180153-M IMA
7 THE WICKED & THE DIVINE VOLUME 7 TP (MR) $17.99 AUG180194 IMA
8 DEATH OR GLORY VOLUME 1 TP (MR) $16.99 AUG180126-M IMA
9 AVENGERS BY JASON AARON VOLIME 1: FINAL HOST TP $17.99 JUL181176-M MAR
10 BATMAN & THE JUSTICE LEAGUE MANGA VOLUME 1 TP $12.99 JUN180436 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WONDER WOMAN: EARTH ONE VOLUME 2 HC $24.99 JUL180591 DC
2 BATMAN: WHITE KNIGHT TP $19.99 JUL180733 DC
3 MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) $16.99 JUL180133 IMA
4 AMAZING SPIDER-MAN BY MICHELINIE & MCFARLANE OMNIBUS HC $100.00 APR180851 MAR
5 THE WALKING DEAD COMPENDIUM 15TH ANNV BOX SET $200.00 APR188923 IMA
6 BATMAN VOLUME 7: THE WEDDING TP $16.99 JUL180717 DC
7 THE WICKED & THE DIVINE VOLUME 7 TP (MR) $17.99 AUG180194 IMA
8 X-MEN: GRAND DESIGN: SECOND GENESIS TP $29.99 JUL181178 MAR
9 TOMB OF DRACULA OMNIBUS VOLUME 1 HC $100.00 APR180852 MAR
10 MARVELOCITY: THE MARVEL COMIC ART OF ALEX ROSS HC $50.00 JUL182072 PAN

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MEGA MAN: OFFICIAL COMPLETE WORKS TP $39.99 AUG182411 UDO
2 THE YEAR’S BEST DARK FANTASY & HORROR 2018 $19.95 FEB188260 PRI
3 SUPER MARIO ENCYCLOPEDIA HC $39.99 JUN180310 DAR
4 DARK SOULS II: DESIGN WORKS HC $49.99 AUG151751 UDO
5 OKAMI: OFFICIAL COMPLETE WORKS SC $39.99 MAY073783 UDO
6 BILL SIENKIEWICZ: MUTANTS & MOON KNIGHTS ARTIFACT EDITION HC $90.00 APR180447 IDW
7 BATMAN: THE KILLING JOKE NOVEL HC $24.95 JUL182219 TTN
8 LULU IS A RHINOCEROS $16.99 FEB188267 WIC
9 ART OF TROMA HC (MR) $34.99 JUL181247 DE
10 THE SHADOW DOUBLE NOVEL VOLUME 135 $14.95 AUG182175 SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: MERCY 12-INCH STATUE MAR188055 BLI
2 MARVEL GALLERY: AVENGERS INFINITY WAR: THOR PVC FIGURE APR182164 DST
3 POP! MARVEL: GUARDIANS OF THE GALAXY: COMIC ROCKET RACCOON CLASSIC VINYL FIGURE APR188340 FUN
4 DC GALLERY: THE BATMAN WHO LAUGHS PVC FIGURE MAY182303 DST
5 POP! MARVEL: GUARDIANS OF THE GALAXY: STAR-LORD CLASSIC HALLOWEEN COMIC FEST 2018 VINYL FIGURE APR188339 FUN
6 DC DESIGNER SERIRES: TRINITY BY JASON FABOK STATUE MAR180386 DC
7 MARVEL GALLERY: AVENGERS INFINITY WAR: BLACK WIDOW PVC FIGURE APR182160 DST
8 MARVEL GALLERY: WOLVERINE COMIC PVC FIGURE APR182171 DST
9 THE IRON GIANT DIECAST 1/12 SCALE ACTION FIGURE JAN188313 100
10 VENOM LEGENDS 6-INCH ACTION FIGURES JUL178802 HAS

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 STARFINDER RPG: ALIEN ARCHIVE 2 HC AUG183177 PAI
2 CREATURE CODEX HC JUL183073 PAI
3 MARVEL HEROCLIX: SECRET WARS BOOSTER BRICK JUN182958 NEC
4 PATHFINDER RPG ADVANCED RACE GUIDE POCKET EDITION AUG183170 PAI
5 BATMAN THE ANIMATED SERIES: GOTHAM UNDER SIEGE GAME JUN180756 IDW
6 PATHFINDER RPG: NPC CODEX POCKET EDITION AUG183171 PAI
7 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
8 PATHFINDER CAMPAIGN SETTING: SANDPOINT: LIGHT OF THE LOST COAST AUG183172 PAI
9 STARFINDER ADVENTURE PATH: AGAINST THE AEON THRONE PART 3 AUG183178 PAI
10 PATHFINDER FLIP-MAT: BASIC TERRAIN MULTI-PACK JUN132387 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Diamond-Logo

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

Visit the ComicSpectrum website: http://www.comicspectrum.com/
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About comicspectrum

The goal of ComicSpectrum is to provide a one-stop reference for everything about & related to comics and comics culture.
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