DC Wins Unit Sales by ~5%!
6 of Top 10 are Batman, 2 more are Doomsday Clock #1
Once again, Batman sells. DC has wrested the top slot from Marvel by about 5% and lost dollar sales by only about 0.5% by once again churning out a lot of Batman books…and a very anticipated event. The top 2 titles were the regular and lenticular cover of Doomsday Clock #1. How man of these sales were rabid fans double-dipping and getting more than one cover? We may get a feeling for that when we see the sales number for issue #2. Ultimately, is the DC strategy to transform their line to be “Batman Comics”?? I asked this last month when all 7 of the DC books in the Top 10 were Batman comics. Batman is clearly the #1 hero in all of comics and DC’s got him.
Diamond’s Top 100 lists are also available. Top 100 Comics. Top 100 Collected Editions. Sales response to Marvel’s “Legacy” seems fairly lackluster. The Legacy books and their extremely poorly done lenticular covers with very arcane and difficult retailer ordering rules backfired on Marvel. Legacy is not coming close to beating Batman in sales and Marvel left to door open for DC to grab #1 in unit sales. DC also turned up the heat on comics produced with lots of mini-series out shipping Marvel on comic books 95 to 85 (though both companies shipped the same 131 comics + collected editions).
Marvel’s Legacy is under-performing and Batman is flying off the shelves as fast as DC can crank out books featuring the Dark Knight. This could be that inflection point where DC overtakes Marvel and grabs both $ and unit sales for December. Marvel has nothing super-big on the horizon. A bunch of Black Panther stuff in February attempting to capitalize on the movie and the beginnings of Infinity Countdown to capitalize on the Infinity War movie coming in May… but DC is countering wit LOTS of Dark Multiverse comics loaded with weird and wild versions of… you guessed it… Batman. I think we’ll see DC staying strong for at least the next couple of months.
2018 Marvel vs. DC is going to hinge on two things:
- How long DC can play out the All-Batman-All-The-Time strategy before it saturates fans and if they can actually get their fan base interested in something other than Batman variants, off-shoots, and team-ups.
- How Marvel can recover from a fairly disastrous Legacy relaunch that failed to excite their fans the way they thought it was going to.
I’ll be here, reading the comics and watching the sales numbers. See you in 2018!
– Bob Bretall (firstname.lastname@example.org)
Diamond’s Press Release:
(BALTIMORE, MD) — (December 15, 2017) —Geoff Johns and Gary Frank’s long-awaited Doomsday Clock #1 from DC Entertainment brings the Watchmen characters and the DC Universe together for the first time and was the best-selling comic book of November 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
In addition to the regular edition of Doomsday Clock #1, DC Entertainment had eight titles in the top ten; the lenticular cover edition of Doomsday Clock #1 ranked #2; followed by Dark Nights: Metal tie-ins The Batman Who Laughs #1 at #3 and Batman Lost #1 at #4; Tom King and Joëlle Jones’ Batman #35 at #5; Batman #34 at #6; Metal tie-in Batman: The Devastator #1 at #7; and King, Lee Weeks, and Michael Lark’s Batman Annual #2 at #9. Marvel Comics had two titles in the top ten — Mark Waid and Chris Samnee’s Captain America #695 at #8 and Kieron Gillen and Salvador Larroca’s Star Wars #38 at #10. Among the premier publishers, Robert Kirkman’s The Walking Dead #173 was Image Comics’ top book at #14, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #9 was their top book at #119, and IDW Publishing’s Star Wars Adventures #4 was their top book at #135.
Marvel Comics was November’s top publisher in dollars with a 34.29% dollar share and a 34.52% unit share. DC Entertainment was the month’s top publisher in units with 39.37% unit share and a 33.71% dollar share. In third was Image Comics with an 8.07% dollar share and an 8.26% unit share. In fourth was IDW Publishing with a 4.04% dollar share and a 3.66% unit share, followed by Dynamite Entertainment with a 2.20% dollar share and a 2.15% unit share, then Dark Horse Comics with a 2.08% dollar share and a 1.53% unit share.
Charles Soule and Giuseppe Camuncoli explore the transformation of Anakin Skywalker into the inhuman cyborg Darth Vader in Marvel Comics’ Star Wars: Darth Vader Volume 1: Imperial Machine, the best-selling graphic novel of November. Also in the top ten for Marvel Comics are Cullen Bunn and Dakbor’s Deadpool Kills the Marvel Universe… Again at #2; the Rogue One: A Star Wars Story Movie Adaptation at #6; Journey to Star Wars: The Last Jedi: Captain Phasma at #7; and Star Wars: Darth Maul: Son of Dathomir, reprinting the 2014 Dark Horse Comics mini-series set in the new canon, at #9. DC Entertainment had four titles in the top ten: The Flash Volume 4: Running Scared at #3, Wonder Woman Volume 4: Godwatch at #4, Superman Volume 4: Black Dawn at #8, and Justice League Volume 4: Endless at #10. Finally, Oni Press’ Rick and Morty Volume 1 ranked #5.
Dynamite Entertainment’s Undisputed Street Fighter, a behind the scenes look at Capcom’s fighting video game franchise, was November’s best-selling book. Also of note, Dark Horse Comics’ The Legend of Zelda: Hyrule Historia returned to the top ten at #5 and Legacy: An Off-Color Novella for You to Color, featuring a story by Fight Club‘s Chuck Palahniuk, ranked #8. IDW Publishing’s Bernie Wrightson Artifact Edition ranked #7. Image Comics’ The Walking Dead Adult Coloring Book ranked #9.
Bandai America reintroduced customers to virtual pets with the Chibi Tamagotchi, the best-selling toy product of November. Funko had two items in the top ten, both PREVIEWS Exclusive POP! Rides: Marvel Classic Ghost Rider Vinyl Figures, with the glow-in-the-dark edition ranking #2 and the regular edition ranking #3. Kotobukiya also had two items in the top ten, the Marvel Now: Venom ArtFX Statue at #4 and the Marvel Premier Collection: Psylocke Statue at #10. DC Collectibles had four items in the top ten: the DC Icons: “Death of Superman” Doomsday Vs. Superman Deluxe Action Figure 2-Pack at #5, the Justice League Movie: Batman Statue at #6, the Bat Signal Prop at #7, and the Justice League Movie: Superman Statue at #9. Finally, Diamond Select Toys’ Batman: The Animated Series: Harley Quinn 25th-Anniversary Deluxe PVC Figure ranked #9.
Paizo Publishing’s Pathfinder RPG: Ultimate Wilderness Sourcebook was November’s best-selling game product and one of the nine Paizo products in the top ten. Also in the top ten, NECA/WizKids’ DC HeroClix: Harley Quinn and the Gotham Girls Booster Brick ranked #2.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||2.08%||1.53%|
|OTHER NON-TOP 10||9.68%||6.54%|
COMPARATIVE SALES STATISTICS
|NOVEMBER 2017 VS. OCTOBER 2017|
|NOVEMBER 2017 VS. NOVEMBER 2016|
|YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016|
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||14||12||0||26|
|OTHER NON-TOP 10||156||244||30||430|
TOP 10 COMIC BOOKS
|1||DOOMSDAY CLOCK #1||$4.99||SEP170245-M||DC|
|2||DOOMSDAY CLOCK #1 LENTICULAR EDITION||$5.99||SEP170247||DC|
|3||THE BATMAN WHO LAUGHS #1||$3.99||AUG170173||DC|
|4||BATMAN LOST #1||$4.99||AUG170170||DC|
|7||BATMAN: THE DEVASTATOR #1||$3.99||AUG170172-M||DC|
|8||CAPTAIN AMERICA #695||$3.99||SEP170802-M||MAR|
|9||BATMAN ANNUAL #2||$4.99||SEP170278||DC|
|10||STAR WARS #38||$3.99||SEP170965-M||MAR|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||STAR WARS: DARTH VADER VOL. 1: IMPERIAL MACHINE TP||$17.99||AUG171045||MAR|
|2||DEADPOOL KILLS THE MARVEL UNIVERSE… AGAIN TP||$15.99||AUG171018||MAR|
|3||THE FLASH VOL. 4: RUNNING SCARED TP||$14.99||AUG170320||DC|
|4||WONDER WOMAN VOL. 4: GODWATCH TP||$16.99||AUG170329||DC|
|5||RICK AND MORTY VOLUME 1 TP||$19.99||JUL151482||ONI|
|6||STAR WARS: ROGUE ONE ADAPTATION TP||$19.99||AUG171049||MAR|
|7||JOURNEY TO STAR WARS: THE LAST JEDI: CAPTAIN PHASMA TP||$16.99||AUG171050||MAR|
|8||SUPERMAN VOLUME 4: BLACK DAWN TP||$16.99||AUG170325||DC|
|9||STAR WARS: DARTH MAUL: SON OF DATHOMIR TP||$15.99||AUG171046||MAR|
|10||JUSTICE LEAGUE VOL. 4: ENDLESS TP||$16.99||AUG170324||DC|
TOP 10 BOOKS
|1||UNDISPUTED STREET FIGHTER HC||$39.99||JUL171680||DYN|
|2||BACK ISSUE #101||$34.95||AUG172086||TWO|
|3||GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1||$12.99||OCT151871||ZEN|
|4||HARRY MOON: HARRY’S CHRISTMAS CAROL HC||$16.99||JAN179078||RAB|
|5||LEGEND OF ZELDA: HYRULE HISTORIA HC||$34.99||SEP120055||DAR|
|6||OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 47||$29.95||APR171765-M||GEM|
|7||BERNIE WRIGHTSON ARTIFACT EDITION HC||$125.00||JUN170552||IDW|
|8||LEGACY: COLOR NOVELLA FOR YOU TO COLOR HC||$19.99||JUL170107||DAR|
|9||THE WALKING DEAD ADULT COLORING BOOK (MR)||$14.99||FEB160615||IMA|
|10||HONEY MOON: CHRISTMAS HC||$16.99||JAN179079||RAB|
TOP 10 TOYS
|2||POP RIDES! MARVEL: CLASSIC GHOST RIDER GLOW-IN-THE-DARK VINYL FIGURE||JUL178584||FUN|
|3||POP RIDES! MARVEL: CLASSIC GHOST RIDER VINYL FIGURE||JUL178585||FUN|
|4||MARVEL NOW: VENOM ARTFX+ STATUE||MAY172821||KOT|
|5||DC ICONS: DOOMSDAY VS. SUPERMAN DELUXE FIGURE 2-PACK||MAY170374||DC|
|6||JUSTICE LEAGUE MOVIE: BATMAN STATUE||MAY170370||DC|
|7||BAT SIGNAL PROP||MAY170373||DC|
|8||BATMAN: THE ANIMATED SERIES: HARLEY QUINN 25TH-ANNIVERARY DELUXE PVC FIGURE||APR172648||DST|
|9||JUSTICE LEAGUE MOVIE: SUPERMAN STATUE||MAY170371||DC|
|10||MARVEL PREMIER COLLECTION: PSYLOCKE STATUE||APR172652||DST|
TOP 10 GAMES
|1||PATHFINDER RPG: ULTIMATE WILDERNESS||SEP173077||PAI|
|2||DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK||JUN173406||NEC|
|3||PATHFINDER RPG: CORE RULEBOOK POCKET EDITION||APR168770||PAI|
|4||PATHFINDER RPG: CORE RULEBOOK||JUN091729||PAI|
|5||PATHFINDER RPG: BESTIARY 2 POCKET EDITION||AUG173198||PAI|
|6||STARFINDER RPG: ALIEN ARCHIVE HC||AUG173202||PAI|
|7||STARFINDER PAWNS: ALIEN ARCHIVE PAWN BOX||SEP173078||PAI|
|8||PATHFINDER RPG: BOOK OF THE DAMNED HC||JUL173377||PAI|
|9||PATHFINDER RPG: ULTIMATE EQUIPMENT POCKET EDITION||AUG173199||PAI|
|10||TOME OF BEASTS HC||JUN168476||PAI|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.