Marvel Wins “Battle of the $4.99 Events” for August
DC Takes Top 3 with Batman
DC took the top 3 slots with Dark Nights: Metal #1 (a $4.99 book kicking off their Metal event) and Batman #28 and 29 (both $2.99 titles). Marvel filled out slots 4-8 with $4.99 books (Secret Empire #8, 9, 10 and Generations titles for Thor & Wolverine) before finishing it off with 2 #3.99 Star Wars books. Comics buying at the top of the list remains “more of the same”: Batman, events, Star Wars. Comic shops and hard core fans remain predictable in their buying patterns.
Marvel came out on top by a margin of ~7% on dollars and ~8% on unit share… with Marvel shipping 147 items to DC’s 108, over 20% more items. The total market was down over 20% in August 2017 compared to August 2016, we’ll have to see if Marvel Legacy and the continuation of DC’s Metal and their upcoming Doomsday Clock can pull things out of the their downward plunge. I’m hearing a lot of positive fan reaction to DC’s recent direction post-Rebirth, so hopefully they have pulled out of the New 52 doldrums for good. Marvel has Legacy, but so far fan reaction has seemed to be “We’ll believe it when we see it.” which is fair because fandom has been burned by marketing promises that have not delivered time and again over the past decade.
– Bob Bretall (email@example.com)
Diamond’s Press Release:
(BALTIMORE, MD) — (September 8, 2017) — The Justice League learns of the threat posed by the Dark Multiverse and Batman makes an unexpected ally in Scott Snyder and Greg Capullo’s Dark Nights: Metal #1, the first chapter of DC Entertainment’s 2017 event and the best-selling comic book of August 2017 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was August’s top publisher with a 35.01% dollar share and a 39.52% unit share. DC Entertainment was second in August with a 28.18% dollar share and a 31.09% unit share. In third was Image Comics with a 10.06% dollar share and a 9.23% unit share. In fourth was IDW Publishing with a 4.81% dollar share and a 3.69% unit share, followed by Dark Horse Comics with a 3.16% dollar share and a 2.18% unit share.
DC Entertainment had three titles among the top ten. In addition to Dark Nights: Metal, Tom King and Mikel Janin’s Batman #28, the fourth chapter of “The War of Jokes and Riddles,” ranked #2, and King and Janin’s Batman #29, the fifth chapter of the storyline, ranked #3. Marvel Comics had seven titles in the top ten, led by Nick Spencer, and David Marquez’s Secret Empire #10, the final of Marvel’s summer event, at #4; followed by Tom Taylor and Ramon Rosanas’ Generations: All-New Wolverine/Wolverine #1 at #5; Spencer and Daniel Acuna’s Secret Empire #8 at #6; Spencer and Leinil Francis Yu’s Secret Empire #9 at #7; Jason Aaron and Mahmud Asrar’s Generations: The Mighty Thor/The Unworthy Thor #1 at #8; Aaron and Salvador Larroca’s Star Wars #34 at #9; and Aaron and Larroca’s Star Wars #35 at #10. Among the premier publishers, Robert Kirkman and Charlie Adlard’s The Walking Dead #170 was Image Comics’ top book for August at #11. P. Craig Russell and Bo Hampton’s Neil Gaiman’s American Gods: Shadows #6 was Dark Horse Comics’ top book #105. Finally, IDW Publishing’s Teenage Mutant Ninja Turtles #73 was their top book at #158.
Brian K. Vaughan and Cliff Chiang’s Paper Girls Volume 3 from Image Comics was August’s best-selling graphic novel. In total, Image had five titles in the top ten including Donny Cates and Geoff Shaw’s God Country at #3, Ed Brubaker and Sean Phillips’ Kill or Be Killed Volume 2 at #4, Mark Millar and Greg Capullo’s Reborn at #7, and Greg Rucka and Leandro Fernandez’s Old Guard Book 1: Opening Fire at #9. DC Entertainment had three titles in the top ten: Tom King, David Finch, and Danny Miki’s Batman Volume 3: I Am Bane at #2; Greg Rucka and Liam Sharp’s Wonder Woman Volume 3: The Truth at #5; and Peter J. Tomasi and Patrick Gleason’s Superman Volume 3: Multiplicity at #8. Marvel Comics had two titles among the top ten: Marc Guggenheim and Ardian Syaf’s X-Men Gold Volume 1: Back to Basics at #6 and Cullen Bunn, Jorge Molina, and Matteo Buffagni’s X-Men Blue Volume 1: Strangest at #10.
Hellboy: An Assortment of Horrors, a new prose anthology featuring stories of Mike Mignola’s Hellboy and published by Dark Horse Comics, was August’s best-selling book. Also charting for Dark Horse in August, the Buffy the Vampire Slayer: Big Bads and Monsters Adult Coloring Book ranked #9. IDW Publishing’s Cinegeek ranked #3. BOOM! Studios’ Mighty Morphin Power Rangers Adult Coloring Book ranked #5. Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 47 ranked #8 in its second month of release.
Based on the best-selling game for the Nintendo Wii U and the Nintendo Switch, Good Smile’s The Legend of Zelda: Breath of the Wild: Link Nendoroid DX was August’s best-selling toy product. DC Collectibles had two products in the top ten: the Batman Black & White Statue by Norm Breyfogle at #2 and the DC Cover Girls: Zatanna Statue at #5. Diamond Select Toys had three products among the top ten: the Marvel Select: Lady Deadpool Action Figure at #4, the Marvel Premium Collection: Thanos Statue at #6, and the Marvel Gallery: Luke Cage (Netflix) PVC Figure at #10.
Thor and the gods of Asgard join WizKids/NECA’s HeroClix miniatures game with the Marvel HeroClix: The Mighty Thor Booster Brick, August’s best-selling gaming product. From the premier publishers, IDW Games’ Machi Koro Card Game ranked #6.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||3.16%||2.18%|
|ONI PRESS INC.||1.28%||0.82%|
|OTHER NON-TOP 10||9.91%||6.23%|
COMPARATIVE SALES STATISTICS
|AUGUST 2017 VS. JULY 2017|
|AUGUST 2017 VS. AUGUST 2016|
|YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016|
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||20||16||0||36|
|ONI PRESS INC.||8||7||0||15|
|OTHER NON-TOP 10||119||182||32||333|
TOP 10 COMIC BOOKS
|1||DARK NIGHTS: METAL #1||$4.99||JUN170232-M||DC|
|4||SECRET EMPIRE #10||$4.99||JUN170877-M||MAR|
|5||GENERATIONS: ALL-NEW WOLVERINE/WOLVERINE #1||$4.99||JUN170857-M||MAR|
|6||SECRET EMPIRE #8||$4.99||JUN170865-M||MAR|
|7||SECRET EMPIRE #9||$4.99||JUN170871-M||MAR|
|8||GENERATIONS: THE MIGHTY THOR/UNWORTHY THOR #1||$4.99||JUN170842-M||MAR|
|9||STAR WARS #34||$3.99||JUN171015-M||MAR|
|10||STAR WARS #35||$3.99||JUN171018-M||MAR|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||PAPER GIRLS VOLUME 3 TP||$12.99||JUN170777||IMA|
|2||BATMAN VOLUME 3: I AM BANE TP||$16.99||MAY170321||DC|
|3||GOD COUNTRY TP (MR)||$16.99||MAY170624-M||IMA|
|4||KILL OR BE KILLED VOLUME 2 TP (MR)||$16.99||MAY170693-M||IMA|
|5||WONDER WOMAN VOLUME 3: THE TRUTH TP||$16.99||MAY170328||DC|
|6||X-MEN GOLD VOLUME 1: BACK TO BASICS TP||$15.99||MAY170943||MAR|
|7||REBORN HC (MR)||$24.99||FEB170703-M||IMA|
|8||SUPERMAN VOLUME 3: MULTIPLICITY TP||$16.99||MAY170327||DC|
|9||OLD GUARD BOOK 1: OPENING FIRE TP (MR)||$16.99||JUN170687-M||IMA|
|10||X-MEN BLUE VOLUME 1: STRANGEST TP||$15.99||MAY170944||MAR|
TOP 10 BOOKS
|1||HELLBOY: AN ASSORTMENT OF HORRORS SC NOVEL||$14.99||APR170061||DAR|
|2||BATMAN & ROBIN ADVENTURES: HARLEY QUINN’S CRAZY CREEPER CAPER TP||$5.95||MAY172127||CAP|
|4||DC SUPER HERO GIRLS: WELCOME TO SUPER HERO HIGH||$4.99||MAY172134||RAN|
|5||MIGHTY MORPHIN POWER RANGERS ADULT COLORING BOOK TP||$16.99||JUN171326||BOO|
|6||DC SUPER PETS: KRYPTO ORIGIN OF SUPERMAN’S DOG||$4.95||MAY172138||CAP|
|7||DC SUPER PETS: STREAKY ORIGIN OF SUPERGIRL’S CAT||$4.95||MAY172139||CAP|
|8||OVERSTREET COMIC BOOK PRICE GUIDE VOLME 47 SC||$29.95||APR171765-M||GEM|
|9||BUFFY THE VAMPIRE SLAYER: BIG BADS & MONSTERS ADULT COLORING BOOK TP||$14.99||MAY170055||DAR|
|10||DC SUPER PETS: ACE ORIGIN OF BATMAN’S DOG||$4.95||MAY172136||CAP|
TOP 10 TOYS
|1||LEGEND OF ZELDA: BREATH OF THE WILD: LINK NENDOROID DX||DEC168626||GOO|
|2||BATMAN BLACK & WHITE STATUE BY NORM BREYFOGLE||FEB170345||DC|
|3||DRAGONBALL SUPER DRAGON STARS ACTION FIGURES||DEC168377||BAN|
|4||MARVEL SELECT: LADY DEADPOOL ACTION FIGURE||DEC162578||DST|
|5||DC COVER GIRLS: ZATANNA STATUE||FEB170343||DC|
|6||MARVEL PREMIUM COLLECTION: THANOS STATUE||DEC162576||DST|
|7||ONE-12 COLLECTIVE: DC COMICS: ARSENAL ACTION FIGURE||AUG168742||MEZ|
|8||MEGA MAN X FULL ARMOR NENDOROID||SEP168170||GOO|
|9||MARVEL NOW: CARNAGE ARTFX+ STATUE||FEB172861||KOT|
|10||MARVEL GALLERY: LUKE CAGE NETFLIX PVC FIGURE||JAN172647||DST|
TOP 10 GAMES
|1||MARVEL HEROCLIX: THE MIGHTY THOR BOOSTER BRICK||APR173304||NEC|
|2||MAGIC THE GATHERING TCG: AMONKHET BOOSTER PACKS||DEC168751||WIZ|
|3||MAGIC THE GATHERING TCG: AETHER REVOLT BUNDLE PACK||NOV162989||WIZ|
|4||MONOPOLY: STAR WARS 40TH-ANNIVERSARY EDITION||FEB178728||HAS|
|5||STARFINDER RPG CORE RULEBOOK HC||JUN173371||PAI|
|6||MACHI KORO CARD GAME||MAY142831||IDW|
|7||CHOCOBO PLAYING CARDS||NOV168553||SQU|
|8||MARVEL HEROCLIX: THE MIGHTY THOR STARTER SET||APR173305||NEC|
|9||MAGIC THE GATHERING TCG: COMMANDER 2017||JUN173402||WIZ|
|10||MAGIC THE GATHERING TCG: AMONKHET BUNDLE PACK||DEC168752||WIZ|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.