Marvel/DC Hold 2/3rds of Direct Market
with DC Back in Solid 2nd Place
Marvel Fans Seem Willing to Pay $4.99 or More for Comics
Marvel fans are cracking open their wallets to pay $4.99 or $5.99 for the top comics in May. Marvel’s top 4 sellers were Secret Empire #1 at spot #1 ($4.99), Venom #150 at spot #2 ($5.99), Guardians of the Galaxy: Mission Breakout #1 at spot #5 ($4.99), and Secret Empire #2 at spot #6 ($4.99). DC’s top sellers were the lenticular covers to Batman #22 and Flash #22 in spots 3 & 4 for $3.99 each. I give DC a lot of credit for not jacking up the price on these fancy covers. What this does show is that the escalated prices don’t really impeded sales on comics that fans tend to gravitate to: events and ‘special’ issues.
Marvel was #1 publisher yet again with 38% of the dollar share and close to 40% of the unit share, shipping 99 comics and 43 collected editions. DC is in 2nd by about 10%, taking a hair under 28% in dollar share and almost 31% of the units, shipping 82 comics and 34 collected editions.
Indie books continue to hold 1/3rd of the direct market. Though some wish this was higher it’s certainly more than it was a decade ago and these books are slowly gaining ground on the super-heroes that have dominated the comics industry for decades.
May 2017 sales were up over April 2017 and also over May 2016, though still lagging a bit on total year-to-date when compared to 2016.
– Bob Bretall (email@example.com)
Diamond’s Press Release:
(BALTIMORE, MD) — (June 16, 2017) — The United States is dominated by Hydra, with Captain America at its head, in Nick Spencer, Steve McNiven, and Jay Leisten’s Secret Empire #1 from Marvel Comics, the best-selling comic book of May according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was May’s top publisher with a 38.05% dollar share and a 39.91% unit share. DC Entertainment was second in May with a 27.93% dollar share and a 30.88% unit share. In third was Image Comics with a 10.25% dollar share and a 11.83% unit share. In fourth was IDW Publishing with a 4.65% dollar share and a 3.78% unit share, followed by Dark Horse Comics with a 3.05% dollar share and a 2.21% unit share.
Marvel Comics had six titles in May’s top ten. In addition to Secret Empire #1, Mike Costa and Tradd Moore’s Venom #150 ranked #2; Christopher Hastings, Edgar Salazar, and Allen Martinez’s Guardians of the Galaxy: Mission Breakout #1 ranked #5; Nick Spencer, Andrea Sorrentino, and Rod Reis’ Secret Empire #2 ranked #6; Spencer, Sorrentino, and Reis’ Secret Empire #3 ranked 8; and Gerry Duggan and Aaron Kuder’s All-New Guardians of the Galaxy #1 ranked #9. DC Entertainment had three titles in the top ten: the lenticular edition of Batman #22, the third chapter of “The Button” by Tom King, Joshua Williamson, and Jason Fabok, ranked #3; the lenticular edition of The Flash #22, the final chapter of “The Button” by Joshua Williamson and Howard Porter, ranked #4; and King and Mitch Gerads’ Batman #23 ranked #7. Image Comics’ The Walking Dead #167 by Robert Kirkman, Charlie Adlard, Stefano Gaudino, and Cliff Rathburn was the publisher’s best-selling book at #10. Among the premier publishers, P. Craig Russell and Scott Hampton’s Neil Gaiman’s American Gods: Shadows #3 was Dark Horse Comics’ top book at #95, while IDW Publishing’s top-ranked book was Batman/TMNT Adventures #6, the final chapter of their crossover with DC Entertainment, at #114.
Artist Rob Liefeld, the creator of Deadpool, returned to the character with writers Chris Sims and Chad Bowers in Marvel Comics’ original graphic novel, Deadpool: Bad Blood, the best-selling graphic novel of May. Also among Marvel Comics’ three graphic novels in the top ten were Mark Waid and Humberto Ramos’ Champions Volume 1: Change the World at #7 and Jason Aaron and Olivier Coipel’s The Unworthy Thor at #9. Image Comics had three titles in the top ten: Kelly Sue DeConnick, Valentine De Landro, and Taki Soma’s Bitch Planet Volume 2: President Bitch at #2; Brian K. Vaughan and Fiona Staples’ Saga Volume 7 at #3; and Moonshine Volume 1 at #5. DC Entertainment had four titles in the top ten: Greg Rucka and Nicola Scott’s Wonder Woman Volume 2: Year One at #4; The Flash Volume 2: The Speed of Darkness at #6; Batman: Detective Comics Volume 2: The Victim Syndicate at #8; and Gerard Way, Nick Derington, and Tom Fowler’s Doom Patrol Volume 1: Brick by Brick at #10.
Dark Horse Comics’ He-Man and the Masters of the Universe: A Character Guide and World Compendium, a guidebook to the beloved 1980s animated television series, was May’s best-selling book. Of note, Harcourt’s Neil Gaiman Coloring Book ranked #4 and Titan Books’ The Art and Making of Wonder Woman, a look behind the scenes of the blockbuster film, ranked #6.
Bandai’s Power Rangers Legacy: Dragonzord was May’s best-selling toy. DC Collectibles had three products among the top ten: the Wonder Woman Movie: Wonder Woman on Horseback Deluxe Statue ranked #2, the Gotham City Garage: Wonder Woman Statue ranked #9, and the DC TV: Supergirl Action Figure ranked #10.
WizKids/NECA’s Marvel HeroClix: Avengers/Defenders War Booster Brick was May’s best-selling game product. Also in the top ten from WizKids/NECA was the DC HeroClix: Wonder Woman Pack at #5. IDW Publishing had two products in the top ten: the Machi Koro Card Game ranked #8 and the Escape from 100 Million BC Board Game ranked #9.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||3.05%||2.21%|
|ONI PRESS INC.||0.89%||0.59%|
|OTHER NON-TOP 10||9.06%||5.83%|
COMPARATIVE SALES STATISTICS
MAY 2017 VS. APRIL 2017
MAY 2017 VS. MAY 2016
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||20||12||0||32|
|ONI PRESS INC.||6||4||0||10|
|OTHER NON-TOP 10||119||203||28||350|
TOP 10 COMIC BOOKS
|1||SECRET EMPIRE #1||$4.99||MAR170901-M||MAR|
|3||BATMAN #22 LENTICULAR EDITION||$3.99||NOV169207||DC|
|4||THE FLASH #22 LENTICULAR EDITION||$3.99||NOV169210||DC|
|5||GUARDIANS OF THE GALAXY: MISSION BREAKOUT #1||$4.99||MAR171072-M||MAR|
|6||SECRET EMPIRE #2||$4.99||MAR170910-M||MAR|
|8||SECRET EMPIRE #3||$3.99||MAR170915-M||MAR|
|9||ALL-NEW GUARDIANS OF THE GALAXY #1||$3.99||MAR170937-M||MAR|
|10||THE WALKING DEAD #167 (MR)||$2.99||MAR170791||IMA|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||DEADPOOL: BAD BLOOD OGN HC||$24.99||DEC161086-M||MAR|
|2||BITCH PLANET VOLUME 2: PRESIDENT BITCH TP (MR)||$14.99||MAY160684-M||IMA|
|3||SAGA VOLUME 7 TP (MR)||$14.99||JAN170850||IMA|
|4||WONDER WOMAN VOLUME 2: YEAR ONE TP||$16.99||FEB170298||DC|
|5||MOONSHINE VOLUME 1 TP (MR)||$9.99||FEB170696-M||IMA|
|6||THE FLASH VOLUME 2: THE SPEED OF DARKNESS TP||$14.99||FEB170294||DC|
|7||CHAMPIONS VOLUME 1: CHANGE THE WORLD TP||$15.99||FEB170982||MAR|
|8||BATMAN: DETECTIVE COMICS VOLUME 2: VICTIM SYNDICATE||$16.99||FEB170293||DC|
|9||THE UNWORTHY THOR TP||$15.99||FEB170983||MAR|
|10||DOOM PATROL VOLUME 1: BRICK BY BRICK TP (MR)||$16.99||FEB170287||DC|
TOP 10 BOOKS
|1||HE-MAN AND THE MASTERS OF THE UNIVERSE: A CHARACTER GUIDE AND WORLD COMPENDIUM HC||$49.99||JAN170145||DAR|
|2||HARRY POTTER: TALKING SORTING HAT & STICKER BOOK||$12.95||FEB172232||HAC|
|3||THE SHADOW DOUBLE NOVEL VOLUME 117 SC||$14.95||FEB172238||SAN|
|4||NEIL GAIMAN COLORING BOOK||$15.99||FEB172228||HAR|
|5||WONDER WOMAN: ULTIMATE GUIDE TO THE AMAZON WARRIOR HC||$24.99||APR172263||DK|
|6||THE ART AND MAKING OF WONDER WOMAN HC||$39.95||MAR172111||RAN|
|7||SPECTACULAR SISTERHOOD OF SUPERWOMEN HC||$24.95||MAR172334||RAN|
|8||THE ART AND MAKING OF ALIEN: COVENANT HC||$39.95||FEB171976||RAN|
|9||TEENAGE MUTANT NINJA TURTLES: OFFICIAL PIZZA COOKBOOK HC||$24.99||MAR172348||POC|
|10||NIGHT NIGHT GROOT PICTURE BOOK||$12.99||FEB172210||HAC|
TOP 10 TOYS
|1||POWER RANGERS LEGACY: DRAGONZORD||FEB142135||BAN|
|2||WONDER WOMAN MOVIE: WONDER WOMAN ON HORSEBACK DELUXE STATUE||NOV160368||DC|
|3||FINAL FANTASY VII: VINCENT VALENTINE STATIC ARTS GALLERY||AUG168855||SQU|
|4||DARK SOULS II DXF V1: BEARER OF THE CURSE FIGURE||AUG168152||BAN|
|5||MARVEL UNIVERSE VARIANT PLAY ARTS KAI: DEADPOOL FIGURE||OCT168088||SQU|
|6||MARVEL NOW! SUPER DEADPOOL ARTFX STATUE||OCT162924||KOT|
|7||POP! DC HEROES: DARK KNIGHT RETURNS CARRIE KELLY VINYL FIGURE||OCT158905||FUN|
|8||POWER RANGERS LEGACY: DRAGON DAGGER||FEB142136||BAN|
|9||GOTHAM CITY GARAGE: WONDER WOMAN STATUE||DEC160416||DC|
|10||DCTV: SUPERGIRL ACTION FIGURE||NOV160373||DC|
TOP 10 GAMES
|1||MARVEL HEROCLIX: AVENGERS/DEFENDERS WAR BOOSTER BRICK||JAN173249||NEC|
|2||MAGIC THE GATHERING TCG: AMONKHET BOOSTER PACKS||DEC168751||WIZ|
|3||PATHFINDER ROLEPLAYING GAME BEGINNER BOX NEW EDITON||SEP138188||PAI|
|4||DC COMICS HEROCLIX: WONDER WOMAN||JAN173247||NEC|
|5||YU-GI-OH! MAXIMUM CRISIS||MAR173362||KON|
|6||MONOPOLY DRAGON BALL Z EDITION||MAR173383||USA|
|7||MIRACULOUS THROWDOWN CARD GAME||JUN161009||ACT|
|8||MACHI KORO CARD GAME||MAY142831||IDW|
|9||ESCAPE FROM 100 MILLION BC BOARD GAME||AUG160552||IDW|
|10||AMC’S THE WALKING DEAD MONOPOLY||APR173290||USA|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.