Diamond Announces Top Sales for January 2017

As Usual, Marvel #1 with DC’s Batman & Justice League Sharing Top 10
Rebirth Vol. 1 Collected Editions are Strong

Marvel took the #1 comic sales slot with U.S.Avengers #1; not surprising for a comic that had 50+ variant covers, one for each State and a few others.  Also not surprising are the two Batman comics for January (#14 and #15) right behind in slots 2 and 3.  DC owned 5 of the top 10 spots, with Marvel taking 4 and Image/Skybound’s Walking Dead holding spot #5.

On the collected edition front, there is strong interest in DC’s Rebirth with Rebirth Vol. 1 collections taking 5 of the top 10 spots, including 4 of the top 6.

Fans have gone back to their Marvel preference, with Marvel leading by ~10% in both dollar and unit share, but DC retains their strong #2 position in comic shop fans’ hearts.  “Big Two” superheroes made up almost 75% of comic  sales in January, but that 25%+ that fell outside the corporate superheroes is a really strong indicator of the diversity and health of the comics industry, with 3rd place Image Comics (a haven for creator-owned comics) commanding an almost 10% share of the dollar sales.   Sales in general were solid with January 2017 up slightly in dollars year over year from January 2016, and up over 7% in unit sales.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:
(BALTIMORE, MD) — (February 17, 2017) —
Roberto da Costa and A.I.M. form a new Avengers team and battle the Secret Empire in Al Ewing, Paco Medina, Juan Vlasco, and Jesus Aburtov’s U.S.Avengers #1 from Marvel Comics, January’s best-selling comic book according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was January’s top publisher with a 37.09% dollar share and a 42.62% unit share. DC Entertainment was the month’s number two publisher with a 28.93% dollar share and a 31.33% unit share. At number three was Image Comics with a 9.82% dollar share and a 9.36% unit share. IDW Publishing was fourth with a 5.25% dollar share and a 3.45% unit share, followed by Dark Horse Comics with a 4.04% dollar share and a 2.91% unit share.

dollar-shareunit-share

Marvel Comics had three titles in the top ten. In addition to U.S.Avengers #1, Cullen Bunn and Steve McNiven’s Monsters Unleashed #1 ranked #8 and Dan Slott, Christos Gage, Giuseppe Camuncoli, and Cam Smith’s Amazing Spider-Man #23 ranked #9. DC Entertainment had six titles among the top ten, led by Tom King and Mitch Gerads’ Batman #14 at #2, followed by King and Gerads’ Batman #15 at #3; Tom Taylor and Stephen Byrne’s Justice League/Mighty Morphin Power Rangers #1, a co-publication with BOOM! Studios, at #4; Scott Snyder and Jock’s All-Star Batman #6 at #6; Joshua Williamson, Jesus Merino, and Andy Owens’ Justice League vs. Suicide Squad #3 at #7; and Tim Seeley and Christian Duce’s Justice League #12 at #10. Rounding out the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #162 ranked #5. Among the premier publishers, IDW Publishing’s top book was Batman/TMNT Adventures #3, a co-publication with DC Entertainment, at #99. Finally, Dark Horse Comics’ Serenity: No Power in the ‘Verse #4, based on Joss Whedon’s film Serenity, was their top book of the month at #133.

Tom King and Jason Fabok’s Batman Volume 1: I Am Gotham from DC Entertainment, a collection of the first Batman story arc of DC Rebirth, was January’s best-selling graphic novel. DC Entertainment had five titles among the top ten, all from DC RebirthThe Flash Volume 1: Lightning Strikes Twice ranked #3, Superman Volume 1: Son of Superman ranked #4, Justice League Volume 1: The Extinction Machine ranked #6, and Green Arrow Volume 1: The Life and Death of Oliver Queen ranked #9. Image Comics had four titles in the top ten — Ed Brubaker and Sean Phillips’ Kill or Be Killed Volume 1 ranked #2, Brian K. Vaughan and Fiona Staples’ Saga Volume 1 ranked #5, Vaughan and Cliff Chiang’s Paper Girls Volume 1 ranked #7, and Jonathan Hickman and Tomm Coker’s The Black Monday Murders Volume 1: All Hail God Mammon ranked #10. Finally, Marjorie M. Liu and Mark Brooks’ Star Wars: Han Solo from Marvel Comics ranked #8.

Lisa Yee’s DC Super Hero Girls: Batgirl at Super Hero High, a young readers novel based on DC Entertainment’s Super Hero Girls franchise published by Random House Books for Young Readers, was January’s best-selling book.

Diamond Select Toys’ Marvel Select: Doctor Strange Movie Action Figure, recreating Benedict Cumberbatch’s portrayal of the Sorcerer Supreme, was January’s best-selling toy product. In total, Diamond Select had four products in the top ten, including the Marvel Gallery: Spider-Man PVC Figure at #5, the Marvel Select: Cable Action Figure at #7, and the Ghostbusters Select Series 4 Action Figures at #10.

4D Cityscape’s Batman: Gotham City Puzzle, a 3-dimensional puzzle of Batman’s base of operations, was January’s best-selling game product and one of the manufacturer’s four products among the top ten. IDW Publishing’s Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #6 for the month, and their Machi Koro: Bright Lights Big City Board Game ranked #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.09% 42.62%
DC ENTERTAINMENT 28.93% 31.33%
IMAGE COMICS 9.82% 9.36%
IDW PUBLISHING 5.25% 3.45%
DARK HORSE COMICS 4.04% 2.91%
BOOM! STUDIOS 2.09% 1.91%
DYNAMITE ENTERTAINMENT 1.65% 1.47%
TITAN COMICS 1.24% 1.10%
VIZ MEDIA 1.15% 0.39%
VALIANT ENTERTAINMENT LLC 0.82% 0.81%
OTHER NON-TOP 10 7.92% 4.65%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2017 VS. DECEMBER 2016
COMICS -7.50% -7.84%
GRAPHIC NOVELS -18.85% -28.03%
TOTAL COMICS/GN -11.00% -9.49%
TOYS -38.37% -39.98%
JANUARY 2017 VS. JANUARY 2016
COMICS 0.36% 7.21%
GRAPHIC NOVELS -11.88% -8.61%
TOTAL COMICS/GN -3.41% 6.01%
TOYS -15.43% -2.28%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 86 26 0 112
IMAGE COMICS 44 16 0 60
IDW PUBLISHING 41 17 0 58
DARK HORSE COMICS 27 16 0 43
BOOM ENTERTAINMENT 26 7 0 33
TITAN COMICS 24 0 4 28
DYNAMITE ENTERTAINMENT 16 6 0 22
VIZ MEDIA 0 21 0 21
VALIANT ENTERTAINMENT LLC 9 3 0 12
OTHER 87 96 27 210


TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 U.S.AVENGERS #1 $3.99 OCT160723-M MAR
2 BATMAN #14 $2.99 NOV160208-M DC
3 BATMAN #15 $2.99 NOV160210-M DC
4 JUSTICE LEAGUE/POWER RANGERS #1 $3.99 NOV160283-M DC
5 THE WALKING DEAD #162 (MR) $2.99 NOV160652-M IMA
6 ALL-STAR BATMAN #6 $4.99 NOV160195-M DC
7 JUSTICE LEAGUE VS. SUICIDE SQUAD #3 $3.99 NOV160163-M DC
8 MONSTERS UNLEASHED #1 $4.99 NOV160745-M MAR
9 AMAZING SPIDER-MAN #23 $3.99 NOV160827-M MAR
10 JUSTICE LEAGUE #12 $2.99 NOV160179-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN VOLUME 1: I AM GOTHAM TP $16.99 OCT160291-M DC
2 KILL OR BE KILLED VOLUME 1 TP (MR) $9.99 NOV160670-M IMA
3 THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP $17.99 OCT160292 DC
4 SUPERMAN VOL. 1: SON OF SUPERMAN TP $16.99 OCT160297 DC
5 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
6 JUSTICE LEAGUE VOL. 1: THE EXTINCTION MACHINE TP $16.99 OCT160295 DC
7 PAPER GIRLS VOLUME 1 TP $9.99 JAN160645 IMA
8 STAR WARS: HAN SOLO TP $16.99 SEP161136 MAR
9 GREEN ARROW VOL. 1: THE LIFE & DEATH OF OLIVER QUEEN TP $16.99 OCT160293 DC
10 THE BLACK MONDAY MURDERS VOLUME 1: ALL HAIL GOD MAMMON TP (MR) $19.99 NOV160656-M IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DC SUPER HERO GIRLS: BATGIRL AT SUPER HERO HIGH HC $13.99 OCT162171 RAN
2 STAR WARS: I AM A STORMTROOPER LITTLE GOLDEN BOOK $4.99 OCT162204 RAN
3 DOCTOR STRANGE LITTLE GOLDEN BOOK $4.99 OCT162172 RAN
4 GUARDIANS OF THE GALAXY: ROCKET TO RESCUE LITTLE GOLDEN BOOK $4.99 OCT162173 RAN
5 DC SUPER FRIENDS: WONDER WOMAN LITTLE GOLDEN BOOK $9.99 OCT162170 RAN
6 THE SHADOW DOUBLE NOVEL VOLUME 113 SC $14.95 OCT162199 SAN
7 DC SUPER FRIENDS: COLD CAPER SC $4.99 OCT162168 RAN
8 9 MARVEL SUPER HERO TALES LITTLE GOLDEN BOOK HC $12.99 OCT162174 RAN
9 I AM JIM HENSON HC $14.99 NOV162128 PUT
10 SECRET HERO SOCIETY VOLUME 2: FORT SOLITUDE HC $12.99 OCT162175 SCH

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL SELECT: DOCTOR STRANGE MOVIE ACTION FIGURE JUN162396 DST
2 MARVEL UNIVERSE: THANOS FINE ART STATUE JUN162696 KOT
3 AMAZING SPIDER-MAN SPIDER-MAN ARTFX+ STATUE JUL162983 KOT
4 MARVEL: DEADPOOL 1/4-SCALE ACTION FIGURE MAY168389 NEC
5 MARVEL GALLERY: SPIDER-MAN PVC FIGURE SEP162538 DST
6 BATMAN V SUPERMAN: WONDER WOMAN MAF EX FIGURE NOV158387 MED
7 MARVEL SELECT: CABLE ACTION FIGURE OCT142189 DST
8 POP! DC HEROES: THE DARK KNIGHT RETURNS: SUPERMAN FIGURE JUL162707 FUN
9 DC COMICS: WONDER GIRL BISHOUJO STATUE JUL162984 KOT
10 GHOSTBUSTERS SELECT ACTION FIGURES SERIES 4 SEP162532 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 4D CITYSCAPE: BATMAN: GOTHAM CITY PUZZLE JUN168000 4D
2 4D CITYSCAPE: LORD OF THE RINGS: MIDDLE-EARTH PUZZLE JUN168003 4D
3 MAGIC THE GATHERING TCG: AETHER REVOLT BOOSTER PACKS NOV162988 WIZ
4 4D CITYSCAPE: GAME OF THRONES: ESSOS PUZZLE JUN168001 4D
5 4D CITYSCAPE: THE HOBBIT: MIDDLE-EARTH PUZZLE JUN168002 4D
6 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
7 TEENAGE MUTANT NINJA TURTLES HEROCLIX: SHREDDER’S RETURN SEP168871 NEC
8 RICK AND MORTY: TOTAL RICKALL CARD GAME AUG168447 CRY
9 MACHI KORO: BRIGHT LIGHTS BIG CITY CARD GAME SEP160613 IDW
10 MEGA MAN BOARD GAME NOV162976 JAS

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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