Marvel Holds Top Spot for 2nd Month
Comic Sales Down & Collected Edition Sales Up
For Year to Year Comparison of Nov 2015 to Nov 2016
Though comic fans continue their love affair with Batman (issues #10 and #11 were the top 2 comics of the month, with 2 other Batman books, All-Star Batman #4 and Batman Annual #1, in the Top 10), Marvel seems to have regained their hold on the top Publisher spot after DC’s few months on top riding the wave of Rebirth #1s. Marvel beat DC by ~12% in dollars and ~8% in units sold. Walking Dead, despite the griping of a vocal subset online, continues to sell well and is once again in the Top 10 at spot #9.
Marvel’s 5 Top 10 books were riding their own wave of fan manipulation with events and first issues: Civil War II #7, Invincible Iron Man #1 (with Riri Williams in the armor), Amazing Spider-Man: Renew Your Vows #1 (an alternate timeline Spider-Man story), Venom #1, and IvX #0 (an Inhumans vs. X-Men mini-event).
DC was #1 when they were pumping out #1s, now Marvel is pushing their own set of #1s. Is Marvel back on top where they had been for years because fans were moving back to a Marvel preference or are fans simply chasing the latest crop of bright shiny #1 issues? Are we moving to an era of comics where every few months will see #1 issues to try to capture the attention of comic shops and fans? If so, will this get old and blow up in the Publisher’s faces at some point? Comic sales are down year over year, down 12.71% in $ and down 6.09% in units compared to November 2015. Is this an indication that readers are tiring of the #1s all the time trend? Time will tell. Collected edition sales are up by over 20% from last November, fans seem to be shifting their focus to collected story arcs.
It will be interesting to watch these trends over the next few months.
– Bob Bretall (email@example.com)
Diamond’s Press Release:
(BALTIMORE, MD) — (December 9, 2016) — Batman leads his team into Santa Prisca Prison to confront Bane in Tom King and Mikel Janin’s Batman #10 from DC Entertainment, November’s best-selling comic book, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was November’s top publisher with a 38.08% dollar share and a 39.46% unit share. DC Entertainment was the month’s number two publisher with a 26.17% dollar share and a 31.30% unit share. At number three was Image Comics with an 8.99% dollar share and a 9.06% unit share. IDW Publishing was fourth with a 5.23% dollar share and a 4.59% unit share, followed by Dark Horse Comics with a 3.65% dollar share and 2.85% units share.
Marvel Comics had five titles in the top ten unit rankings including Brian Michael Bendis and David Marquez’s Civil War II #7 at #3; Bendis and Stefano Caselli’s Invincible Iron Man #1 at #5; Gerry Conway and Ryan Stegman’s Amazing Spider-Man: Renew Your Vows #1 at #6; Mike Costa and Gerardo Sandoval’s Venom #1 at #8; and Inhumans Vs. X-Men #0 at #10. DC Entertainment had four titles among the top ten; in addition to the top-selling Batman #10, Batman #11 ranked #2, Scott Snyder and John Romita, Jr.’s All-Star Batman #4 ranked #4, and Batman Annual #1 ranked #7. Robert Kirkman’s The Walking Dead #160 from Image Comics rounded out the top ten at #9. From the premier publishers, Batman/TMNT Adventures #1 was IDW Publishing’s top book at #14 for the month, and Dark Horse Comics’ Serenity: No Power in the ‘Verse #2 was their best-selling book at #113.
Brian K. Vaughan and Cliff Chiang’s Paper Girls Volume 2 from Image Comics was November’s best-selling graphic novel. Marvel Comics had six titles in the top ten led by Marvel: The Hip-Hop Covers Volume 1, a collection of the fan-favorite series of variant covers with an introduction by Ta-Nehisi Coates (Black Panther), at #2. DC Entertainment had three titles among the top ten with Shea Fontana and Yancey Labat’s DC Super Hero Girls Volume 2: Hits and Myths as their top-selling book at #3.
Some of comics’ top artists come together to celebrate the 30th-anniversary of Labyrinth in BOOM! Studios’ Jim Henson’s Labyrinth Artist Tribute, November’s best-selling book and one of the publisher’s two titles among the top ten. IDW Publishing also had two titles in the top ten — John Byrne’s Stowaway to the Stars Graphic Album to Color at #3 and Tales from the Darkside: Scripts by Joe Hill at #4. Image Comics’ Chew Adult Coloring Book ranked #7 for the month.
DC Collectibles’ Batman Animated Series: Batwing Vehicle, a vehicle based on Batman: The Animated Series in scale with DC Collectibles’ line of action figures, was November’s best-selling toy figure and one of the manufacturer’s five products in the top ten. Also among the top ten for DC Collectibles were the Gotham City Garage: Harley Quinn Deluxe Statue at #4, the DC Icons: Batgirl of Burnside Deluxe Action Figure at #5, the Harley Quinn: Red, Black, and White Holiday Statue at #6, and the Batman Animated Series: New Batman Adventures Joker Action Figure at #7. Diamond Select Toys had two products in the top ten: the Marvel Gallery: Deadpool PVC Figure at #2 and the Marvel Premier Collection: Spider-Gwen Statue at #9. Also in the top ten, Skybound Productions’ Saga: Alan & Marko Action Figure 2-Pack ranked #10.
WizKids/NECA’s DC HeroClix: The Joker’s Wild Booster Brick was November’s best-selling game product. IDW Publishing had two products among the top ten — the TMNT: Shadows of the Past Board Game at #2 and The Game Card Game at #9. Also, Diamond Select Toys’ Back to the Future Monopoly returned to the top ten at #6.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||3.65%||2.85%|
|ARCHIE COMIC PUBLICATIONS||1.01%||1.06%|
|OTHER NON-TOP 10||10.38%||6.92%|
COMPARATIVE SALES STATISTICS
NOVEMBER 2016 VS. OCTOBER 2016
NOVEMBER 2016 VS. NOVEMBER 2015
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||28||26||0||54|
|ARCHIE COMIC PUBLICATIONS||15||4||0||19|
|OTHER NON-TOP 10||136||217||30||383|
TOP 10 COMIC BOOKS
|3||CIVIL WAR II #7||$4.99||AUG160866-M||MAR|
|4||ALL STAR BATMAN #4||$4.99||SEP160214-M||DC|
|5||INVINCIBLE IRON MAN #1||$3.99||SEP160893-M||MAR|
|6||AMAZING SPIDER-MAN: RENEW YOUR VOWS #1||$4.99||SEP160946-M||MAR|
|7||BATMAN ANNUAL #1||$4.99||SEP160231||DC|
|9||THE WALKING DEAD #160 (MR)||$2.99||SEP160763-M||IMA|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||PAPER GIRLS VOLUME 2 TP||$12.99||SEP160815||IMA|
|2||MARVEL: THE HIP-HOP COVERS VOLUME 1 HC||$34.99||MAR160927||MAR|
|3||DC SUPER HERO GIRLS VOL. 2: HITS AND MYTHS TP||$9.99||AUG160270||DC|
|4||STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP||$19.99||JUL161076||MAR|
|5||UNBELIEVABLE GWENPOOL VOL. 1: BELIEVE IT TP||$16.99||AUG161009||MAR|
|6||SANDMAN OVERTURE TP (MR)||$19.99||AUG160359||DC|
|7||DC UNIVERSE: REBIRTH DELUXE EDITION HC||$17.99||AUG160316||DC|
|8||VISION VOL. 2: LITTLE BETTER THAN BEAST TP||$17.99||SEP161139||MAR|
|9||MOON KNIGHT VOLUME 1: LUNATIC TP||$15.99||SEP161128||MAR|
|10||DEADPOOL V. GAMBIT: V IS FOR VS TP||$16.99||AUG161011||MAR|
TOP 10 BOOKS
|1||JIM HENSON’S LABYRINTH ARTIST TRIBUTE HC||$24.99||AUG161305||BOO|
|2||MOUSE GUARD COLORING BOOK||$14.99||JUN161233||BOO|
|3||JOHN BYRNE’S STOWAWAY TO THE STARS GRAPHIC ALBUM TO COLOR TP||$12.99||SEP160610||IDW|
|4||TALES FROM THE DARKSIDE SCRIPTS BY JOE HILL HC||$17.99||AUG160478||IDW|
|5||DOCTOR WHO: THE TWELVE DOCTORS OF CHRISTMAS HC||$14.99||JUN168322||PEN|
|6||THE SHADOW DOUBLE NOVEL VOLUME 111 SC||$14.95||AUG162275||SAN|
|7||CHEW ADULT COLORING BOOK TP (MR)||$14.99||SEP160767||IMA|
|8||SPECTRUM ART BOOK 23 SC||$35.00||SEP162204||PUB|
|9||DC COMICS: WONDER WOMAN COLORING BOOK SC||$14.99||AUG162253||POC|
|10||THE SHADOW NOVEL ANNUAL VOLUME 2 SC||$19.95||JUL162277||SAN|
TOP 10 TOYS
|1||BATMAN ANIMATED SERIES: BATWING VEHICLE||APR160436||DC|
|2||MARVEL GALLERY: DEADPOOL PVC FIGURE||JUN162394||DST|
|3||DC COMICS: HARLEY QUINN “NEW 52” BISHOUJO STATUE||APR162878||KOT|
|4||GOTHAM CITY GARAGE: HARLEY QUINN DELUXE STATUE||AUG150301||DC|
|5||DC ICONS: BATGIRL OF BURNSIDE DELUXE ACTION FIGURE||MAY160364||DC|
|6||HARLEY QUINN: RED, BLACK & WHITE HOLIDAY STATUE||MAY160361||DC|
|7||BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES: THE JOKER ACTION FIGURE||MAR160321||DC|
|8||STAR WARS: DARTH VADER “EPISODE IV” ARTFX+ STATUE||MAY162719||KOT|
|9||MARVEL PREMIER COLLECTION: SPIDER-GWEN STATUE||APR162612||DST|
|10||SAGA: ALANA & MARKO ACTION FIGURE 2-PACK||SEP160830||SKY|
TOP 10 GAMES
|1||DC HEROCLIX: THE JOKER’S WILD BOOSTER BRICK||JUL163367||NEC|
|2||TMNT: SHADOWS OF THE PAST BOARD GAME||APR160482||IDW|
|3||JIM HENSON’S LABYRINTH BOARD GAME||JUN163091||RIV|
|4||MARVEL DICE MASTERS: DEADPOOL||AUG163179||NEC|
|5||MAGIC THE GATHERING TCG: CONSPIRACY: TAKE THE CROWN BOOSTER PACKS||JUL168216||WIZ|
|6||BACK TO THE FUTURE MONOPOLY||JUL152198||DST|
|7||PANDEMIC: REIGN OF CTHULHU EDITION BOARD GAME||JUN163096||ZMA|
|8||DC HEROCLIX: THE JOKER’S WILD FAST FORCES 6-PACK||JUL163368||NEC|
|9||THE GAME CARD GAME||SEP152625||IDW|
|10||THE WALKING DEAD TRIVIAL PURSUIT||JUL163366||USA|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.