Diamond Announces Top Sales for October 2016

DC Rebirth’s Dominance of Top 10 Ends
Loot Crate Is a Ticket to #1

The #1 book for October was BOOM!’s “Big Trouble in Little China/Escape From New York #1”.  This crossover of 2 cult franchises is interesting, but sales were really driven by its inclusion in the latest Loot Crate.  Loot Crate has a subscription base of over half a million and since BOOM! is an exclusive Diamond client all direct sales have to go through Diamond and are recorded on its sales chart, even though this comic was not topping sales in comic shops.  Walking Dead continued to place in the Top 10, with issue #159 charting in slot 10, which means Marvel & DC each had 4 books in the Top 10.

Marvel’s 4 Top 10 books were: Champions #1, Doctor Strange and the Sorcerors Supreme #1, Civil War #6, and Darth Vader #25.  DC’s 4 Top 10 books were all Batman: Batman issues #8 and 9, Dark Knight III #6, and All-Star Batman #3.  DC lacking a bunch of new #1s seems to be a main reason they dropped to 2nd place, falling back into the familiar “people buy Batman” pattern.

I said last month: “It remains to be seen if fans are moving away from Marvel or if they are instead being drawn in by the gravitational pull of the “newness” of Rebirth, and what will happen once the “new comic smell” wears off the Rebirth line and it becomes business as usual?”

It seems that sales are falling back to familiar patterns.  We’ll see if this continues with November sales.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (November 11, 2016) — The Marvel universe’s teenaged heroes form their own super-team in the wake of Civil War II in Mark Waid and Humberto Ramos’ Champions #1 from Marvel Comics, the best-selling comic book of October 2016 in terms of dollars invoiced, while BOOM! Studios’ Big Trouble in Little China/Escape from New York #1, a crossover between two classic John Carpenter films starring Kurt Russell, was October’s best-selling comic book by units sold, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October’s top publisher with a 35.89% dollar share and a 36.58% unit share. DC Entertainment was the month’s number two publisher with a 30.70% dollar share and a 34.76% unit share. At number three was Image Comics with a 9.45% dollar share and an 8.83% unit share. IDW Publishing was fourth with a 4.70% dollar share and a 3.44% unit share, followed by Dark Horse Comics with a 3.47% dollar share and 2.27% units share.

dollar-shareunit-share

Marvel Comics had four titles in the top ten unit rankings including Champions #1 at #2, Robbie Thompson, Javier Rodriguez, and Alvaro Lopez’s Doctor Strange and the Sorcerers Supreme #1 at #3; Brian Michael Bendis and David Marquez’s Civil War II #6 at #7; and Kieron Gillen and Salvador Larocca’s Darth Vader #25, the concluding issue of the series, at #8. DC Entertainment had four titles in the top ten, led by Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #6 at #4, followed by Batman #8 at #5, Batman #9 at #6, and Scott Snyder and John Romita, Jr.’s All-Star Batman #3 at #9. Rounding out the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #159 from Image Comics ranked #10 for the month. Among the premier publishers, Dark Horse Comics’ Serenity: No Power in the ‘Verse #1 was their top book at #73, and IDW Publishing’s Teenage Mutant Ninja Turtles Universe #2 was their top book at #130.

Published to coincide with the debut of the new Champions team, Marvel’s Champions: No Time For Losers, a collection of classic 1970s Champions tales, was October’s best-selling graphic novel. Marvel had a total of four books among the top ten including Ryan North and Erica Henderson’s original graphic novel, The Unbeatable Squirrel Girl Beats Up the Marvel Universe at #6; Doctor Strange: Flight of Bones at #7; and the adult coloring book, Color Your Own Star Wars, at #8. Image Comics had five titles at the top ten, led by Kieron Gillen and Jamie McKelvie’s The Wicked and the Divine Volume 4: Rising Action at #2, followed by East of West Volume 6 at #3, Tokyo Ghost Volume 2 at #4, Low Volume 3: Shore of the Dying Light at #5, and Trees Volume 2 at #9. Rounding out the top ten, DC Entertainment’s Batman: The Dark Knight Returns Book & Mask Set ranked #10.

Dark Horse Comics’ Serenity Adult Coloring Book, an adult coloring book based on the fan-favorite Joss Whedon television series and movie, was October’s best-selling book. In total, Dark Horse Comics had five titles in the top ten, including Chuck Palahniuik’s Bait: Off-Color Stories For You to Color at #2, Avatar: The Last Airbender Adult Coloring Book at #5, and The Art of Fire Emblem: Awakening at #6. Dynamite Entertainment’s The Art of Atari, an art book that looks back at the classic video game system, ranked #3. Image Comics’ The Walking Dead: Rick Grimes Adult Coloring Book ranked #4 for the month. Also among the top ten, BOOM! Studios’ Mouse Guard Coloring Book ranked #8.

DC Collectibles’ Batman: The Animated Series: Deluxe Batmobile was October’s best-selling toy product and one of the manufacturer’s three products among the top ten. Diamond Select Toys had two products in the month’s top ten, led by the Marvel Premium Collection: Spider-Gwen Statue at #6.

WizKids/NECA’s Teenage Mutant Ninja Turtles HeroClix: Heroes in a Half Shell was October’s best-selling game product. IDW Publishing had two products among the top ten — the Back to the Future: Outatime Dice Game at #3 and Bed Wed Dead: A Game of Dirty Decisions Card Game at #6.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 35.89% 36.58%
DC ENTERTAINMENT 30.70% 34.76%
IMAGE COMICS 9.45% 8.83%
IDW PUBLISHING 4.70% 3.44%
DARK HORSE COMICS 3.47% 2.27%
BOOM! STUDIOS 2.85% 5.55%
DYNAMITE ENTERTAINMENT 2.00% 1.54%
TITAN COMICS 1.23% 1.13%
VIZ MEDIA 0.88% 0.29%
ONI PRESS 0.81% 0.58%
OTHER NON-TOP 10 8.00% 5.02%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

OCTOBER 2016 VS. SEPTEMBER 2016

COMICS 18.42% 18.38%
GRAPHIC NOVELS -7.01% -9.67%
TOTAL COMICS/GN 10.69% 16.23%
TOYS -1.07% -26.26%

OCTOBER 2016 VS. OCTOBER 2015

COMICS 5.74% 13.61%
GRAPHIC NOVELS -10.40% -5.82%
TOTAL COMICS/GN 1.09% 12.23%
TOYS -15.81% -23.92%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS 3.59% 2.86%
GRAPHIC NOVELS -0.01% -1.28%
TOTAL COMICS/GN 2.48% 2.52%
TOYS -5.05% -7.94%

 NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 89 39 0 128
DC ENTERTAINMENT 88 32 1 121
IMAGE COMICS 58 22 1 81
IDW PUBLISHING 44 31 0 75
DARK HORSE COMICS 25 21 0 46
BOOM! STUDIOS 28 10 0 38
TITAN COMICS 26 2 4 32
DYNAMITE ENTERTAINMENT 23 7 0 30
ONI PRESS 13 4 0 17
VIZ MEDIA 0 17 0 17
OTHER NON-TOP 10 134 160 19 313

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BIG TROUBLE IN LITTLE CHINA/ESCAPE FROM NEW YORK #1 $3.99 AUG161297-M BOO
2 CHAMPIONS #1 $4.99 AUG160733-M MAR
3 DOCTOR STRANGE AND THE SORCERERS SUPREME #1 $3.99 AUG160798-M MAR
4 DARK KNIGHT III: THE MASTER RACE #6 $5.99 JUN160290-M DC
5 BATMAN #8 $2.99 AUG160197-M DC
6 BATMAN #9 $2.99 AUG160203-M DC
7 CIVIL WAR II #6 $4.99 JUL160889-M MAR
8 DARTH VADER #25 $5.99 JUN160929-M MAR
9 ALL-STAR BATMAN #3 [*] $4.99 AUG160186-M DC
10 THE WALKING DEAD #159 (MR) $2.99 AUG160675-M IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CHAMPIONS: NO TIME FOR LOSERS #1 $7.99 AUG160750 MAR
2 THE WICKED & THE DIVINE VOL. 4: RISING ACTION TP (MR) $14.99 JUL160868 IMA
3 EAST OF WEST VOLUME 6 TP (MR) $14.99 JUL160823 IMA
4 TOKYO GHOST VOLUME 2 TP (MR) $14.99 JUL160853 IMA
5 LOW VOLUME 3: SHORE OF THE DYING LIGHT TP (MR) $14.99 MAY160689 IMA
6 UNBEATABLE SQUIRREL GIRL BEATS UP THE MARVEL UNIVERSE HC $24.99 JUN160947 MAR
7 DOCTOR STRANGE: FLIGHT OF BONES TP $24.99 JUL161070 MAR
8 COLOR YOUR OWN STAR WARS TP $9.99 JUL161075 MAR
9 TREES VOLUME 2 TP (MR) $12.99 NOV150698 IMA
10 BATMAN: THE DARK KNIGHT RETURNS BOOK & MASK SET $39.99 APR160376 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SERENITY ADULT COLORING BOOK TP $14.99 JUL160124 DAR
2 BAIT: OFF-COLOR STORIES FOR YOU TO COLOR HC $19.99 AUG160017 DAR
3 THE ART OF ATARI HC $39.99 JUL161467 DE
4 THE WALKING DEAD: RICK GRIMES ADULT COLORING BOOK (MR) $14.99 JUL160872 IMA
5 AVATAR THE LAST AIRBENDER ADULT COLORING BOOK TP $14.99 JUL160111 DAR
6 THE ART OF FIRE EMBLEM: AWAKENING HC $39.99 APR160139 DAR
7 DC COMICS ENCYCLOPEDIA UPDATED HC $40.00 AUG162215 DK
8 MOUSE GUARD COLORING BOOK $14.99 JUN161233 BOO
9 DC SUPER HEROES: BIG BOOK OF GIRL POWER HC $16.99 JUN162064 POC
10 DC SUPER HEROES: BIG BOOK OF SUPERPOWERS HC $16.99 JUN162065 POC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN: THE ANIMATED SERIES: DELUXE BATMOBILE FEB160290 DC
2 THE LEGEND OF ZELDA: LINK BETWEEN WORLDS: LINK FIGMA DX NOV158470 GOO
3 MARVEL: SPIDER-GWEN BISHOUJO STATUE MAR162521 KOT
4 DC COMICS: THE NEW 52: JUSTICE LEAGUE FIGURE 7-PACK BOX SET NOV138235 DC
5 THE LEGEND OF ZELDA: LINK BETWEEN WORLDS LINK FIGMA NOV158469 GOO
6 MARVEL PREMIUM COLLECTION: SPIDER-GWEN STATUE APR162612 DST
7 MARVEL GALLERY: DEADPOOL PVC FIGURE JUN162394 DST
8 STAR WARS: THE FORCE AWAKENS: C-3PO & R2-D2 WITH BB-8 ARTFX+ STATUE 3-PACK DEC152336 KOT
9 BATMAN: THE ANIMATED SERIES: BATMAN & ROBIN WITH BATSIGNAL 2-PACK JUN160386 DC
10 BATMAN V SUPERMAN: SUPERMAN MAF EX FIGURE NOV158137 MED

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL AUG163181 NEC
2 MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKS AUG163175 WIZ
3 BACK TO THE FUTURE: OUTATIME DICE GAME MAR160336 IDW
4 GAME OF THRONES RISK JUN152759 USA
5 GAME OF THRONES MONOPOLY APR152735 USA
6 BED WED DEAD: A GAME OF DIRTY DECISIONS CARD GAME JUN160573 IDW
7 MAGIC THE GATHERING TCG: KALADESH BUNDLE PACK AUG163176 WIZ
8 MARVEL HEROCLIX: NICK FURY AGENT OF SHIELD BOOSTER BRICK MAY152783 NEC
9 TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL FAST FORCES 6-PACK AUG163182 NEC
10 ARCANE ACADEMY CARD GAME JUN160572 IDW

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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