Diamond Announces Top Sales for September 2016

DC Dominates with Batman
Walking Dead Creeps Into Top 10

DC dominated unit sales by a whopping 13%, beating Marvel by ~5% on dollar sales, with Batman books taking the top 3 sales spots.  Marvel’s Civil War II #5 took the #4 sales spot, with Walking Dead #158 at 6, while DC continued to own the other 8 spots in the Top 10.  This is all in advance of Marvel’s new wave of “Marvel NOW” #1s that hit in October, so we will need to wait and see if the fan lust for anything with a #1 on the cover will allow Marvel to displace the hold on fan wallets that DC’s Rebirth has enjoyed these past few months.

On the collected edition side The Walking Dead Volume 26 took the #1 sales position, followed up by Jill Thompson’s Original Graphic Novel Wonder Woman: True Amazon, with Batman collections taking the #3 and 4 spots.

It’s no secret that comic readers cannot get enough Batman, but Kirkman’s zombies have a way of creeping onto the top of the sales charts occasionally as one of the few non superhero books to be able to do this on a consistent basis.  Marvel has had a historic hold on the hearts and minds of fans, but has fallen in recent months to the juggernaut which is DC’s Rebirth.  It remains to be seen if fans are moving away from Marvel or if they are instead being drawn in by the gravitational pull of the “newness” of Rebirth, and what will happen once the “new comic smell” wears off the Rebirth line and it becomes business as usual?  But DC is pulling out their big guns with Batman crossovers and an event combining Justice League with Suicide Squad (their top franchises) so perhaps they have a rolling strategy that will keep the fans buying in large numbers.  If that happens, it will represent a seismic shift in the power dynamic between the big two super-hero universes.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:
(BALTIMORE, MD) — (October 14, 2016) —
Batman hunts through Gotham City to locate Gotham Girl to help her after her encounter with the Psycho-Pirate in Tom King, Ivan Reis, and Joe Prado’s Batman #6 from DC Entertainment, the best-selling comic book of September 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
DC Entertainment was September’s top publisher with a 36.53% dollar share and a 43.45% unit share. Marvel Comics was the month’s number two publisher with a 31.40% dollar share and a 30.75% unit share. At number three was Image Comics with a 9.04% dollar share and a 8.80% unit share. IDW Publishing was fourth with a 4.60% dollar share and a 3.55% unit share, followed by Dark Horse Comics with a 3.23% dollar share and 2.43% units share.

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DC Entertainment had eight titles in the top ten including Scott Snyder and John Romita, Jr.’s All-Star Batman #2 at #2; Batman #7, the first chapter of “Night of the Monster Men,” at #3; Justice League #4 at #5; Francis Manapul’s Trinity #1 at #7; Supergirl #1 at #8; Suicide Squad #2 at #9; and Justice League #5 at #10. Brian Michael Bendis and David Marquez’s Civil War II #5 was Marvel Comics’ best-selling book for September at #4. Image Comics’ The Walking Dead #158 from Robert Kirkman and Charlie Adlard was the publisher’s top book at #6. IDW Publishing’s Revolution #1, the first part of IDW Publishing’s Hasbro crossover, was their top book at #85. Rounding out the premier publishers, Dark Horse Comics’ Black Hammer #3 from Jeff Lemire and Dean Ormston was their top book at #158.

Rick Grimes prepares a counterattack against the Whisperers in Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 26: Call to Arms from Image Comics, the best-selling graphic novel of September and one of the publisher’s two titles in the top ten. DC Entertainment had six titles in the top ten, led by Jill Thompson’s original graphic novel, Wonder Woman: The Last Amazon at #2. Dark Horse Comics’ Avatar: The Last Airbender Volume 13: North and South Part One ranked #6. Marvel Comics’ Secret Wars by Jonathan Hickman and Esad Ribic ranked #7.

BOOM! Studios’ Jim Henson’s Labyrinth Tales, an illustrated storybook based on the cult film, was September’s best-selling book. Image Comics’ The Walking Dead Adult Coloring Book was in the top ten at #10 as was IDW Publishing’s The Beauty of Horror: A Goregeous Coloring Book at #7.

Based on artwork for Dark Knight III: The Master Race, the DC Designer Series: Batman by Andy Kubert Statue from DC Collectibles was September’s best-selling toy product and one of the manufacturer’s six products among the top ten. Also in the top ten, Diamond Select Toys’ Ghostbusters Select Series 3 Action Figure ranked #7 for the month.
WizKids/NECA’s DC Dice Masters: Green Arrow and The Flash Foil Packs was September’s best-selling game product. IDW Publishing had two products among the top ten — The Godfather: The New Don Game ranked #3 for the month, and the Arcane Academy Card Game ranked #6.

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How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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