Diamond Announces Top Sales for July 2016

DC Surges to #1 as Rebirth Kicks into High Gear
Marvel Ships 97 Comics to DC’s 63, Comes in Second

Now that Rebirth’s phased rollout has hit its second month, especially with Batman AND Justice League on the stands (historically DC’s biggest sellers), it’s not surprising that DC has finally grabbed the #1 spot away from Marvel.  Marvel, despite flooding the racks with 97 comics compare to DC’s 63 (~50% more product), failed to hold on to #1, showing that sheer quantity offered up for sale is not going to get them the #1 position.

It will be interesting to see how long DC is able to hold onto the top position.  They have an initial spike in sales as people give the books a try but (as I’ve said before) I’m not sure how fans are going to like, in the long run,  the revolving door art teams for most of the DC bi-weekly books, with very few titles holding onto a consistent art team for the first story arc.   Add to this that Marvel is gearing up for yet another “Yes, Really, Marvel Now Now NOW!!!” Relaunch with another crop of #1s in the aftermath of Civil WarII.  Fans and LCS ordering patterns have historically followed new #1s like lemmings so Marvel will likely regain #1 by October at the latest.

On the Collected Edition front, Marjorie Liu & Sana Takeda’s Monstress Vol. 1 debuted in the #1 position.  This is heartening because it shows a strong interest in new and different creator owned comics.  #2 & #3 were grabbed by DC, bolstered by media releases.  #2 was Harley Quinn’s Greatest Hits (featuring the Suicide Squad) which ties in to the popular movie.  #3 was a re-release of Batman: The Killing Joke, which coincides with the interest generated by the direct to video animated feature that has some fans up in arms over a controversial Batgirl/Batman relationship, but that didn’t seem to dissuade ordering of the Graphic Novel reprint.

There’s a lot to enjoy in comics, be they superheros from the Big Two or creator owned comics.  I would urge everyone to check out comics not necessarily at the top of the charts that are put out by the smaller publishers.  The books you find out there today could end up being the #1 collected edition a year from now, or even the source of a movie or TV show you’ll enjoy years from now.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (August 12, 2016) — Alien machines threaten Earth and the Justice League reforms to defeat them in Bryan Hitch, Tony S. Daniel, and Sandu Florea’s Justice League #1 from DC Entertainment, the best-selling comic book of July 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Their sales powered by Rebirth, DC Entertainment was July’s top publisher with a 35.36% dollar share and a 40.96% unit share. Marvel Comics was the month’s number two publisher with a 34.20% dollar share and a 35.69% unit share. At number three was Image Comics with a 8.15% dollar share and a 7.56% unit share. IDW Publishing was fourth with a 4.49% dollar share and a 3.00% unit share, followed by Dark Horse Comics with a 2.83% dollar share and 1.98% units share.

DC Entertainment had eight of the month’s top ten best-selling comics; beyond Justice League #1, Justice League Rebirth #1 ranked #2, Batman #2 ranked #3, Batman #3 ranked #5, Nightwing Rebirth #1 ranked #6, New Super-Man #1 ranked #8, Nightwing #1 ranked #9, and Hal Jordan and the Green Lantern Corps #1 ranked #10. Marvel Comics had two titles in the top ten; Brian Michael Bendis and David Marquez’s Civil War II #3 ranked #4, and Civil War II #4 ranked #7. Among the premier publishers, Robert Kirkman and Charlie Adlard’s The Walking Dead #156 was Image Comics’ best-selling book in July at #32. Chris Ryall, Christos Gage, and David Messina’s ROM #1 was IDW Publishing’s top book at #75. Finally, Dark Horse Comics’ top book, Jeff Lemire and Dean Ormston’s Black Hammer #1, ranked #117.

Marjorie M. Liu and Sana Takeda’s steampunk kaiju story Monstress Volume 1 from Image Comics was July’s best-selling graphic novel and one of the four titles from Image Comics among the top ten. DC Entertainment had two titles among the top ten, led by Harley Quinn’s Greatest Hits, a collection of stories featuring the fan-favorite character, at #2. Charles Soule and Marco Checchetto’s Star Wars: Obi-Wan and Anakin was Marvel Comics’ best-selling book at #4 and one of their three titles among the top ten.

The softcover edition of Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 46 was July’s best-selling book.

Good Smile’s The Legend of Zelda: Majora’s Mask 3D: Link Nendoroid, a recreation of the beloved Nintendo hero, was July’s best-selling toy product. Diamond Select Toys had four titles among the month’s top ten, led by Marvel Select: Carnage Action Figure at #2. Also in the top ten, DC Collectibles had two titles in the top ten, with the DC Comics Blueline: Superman Action Figure, a unique figure based on Jim Lee’s pencil artwork, their best-selling product at #5.

USAopoly’s Risk: The Walking Dead Survival Edition, a specialized edition of the venerable board game inspired by Image Comics’ The Walking Dead, returned to the top of the sales charts as July’s best-selling game product. IDW Publishing’s IDW Games division also had a strong showing in July with five products among the top ten, led by the Machi Koro Deluxe Edition Card Game at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

DC ENTERTAINMENT 35.36% 40.96%
MARVEL COMICS 34.20% 35.69%
IMAGE COMICS 8.15% 7.56%
IDW PUBLISHING 4.49% 3.00%
DARK HORSE COMICS 2.83% 1.98%
BOOM! STUDIOS 2.05% 1.68%
ARCHIE COMICS 1.36% 1.26%
DYNAMITE ENTERTAINMENT 1.19% 0.95%
ONI PRESS INC. 1.14% 0.84%
VALIANT ENTERTAINMENT LLC 1.06% 1.03%
OTHER NON-TOP 10 8.18% 5.06%

  COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

JULY 2016 VS. JUNE 2016

COMICS -8.15% -3.24%
GRAPHIC NOVELS -26.54% -35.83%
TOTAL COMICS/GN -13.77% -6.16%

JULY 2016 VS. JULY 2015

COMICS 4.32% 12.01%
GRAPHIC NOVELS -19.12% -28.26%
TOTAL COMICS/GN -3.01% 8.28%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS -2.59% -5.39%
GRAPHIC NOVELS 2.42% 0.26%
TOTAL COMICS/GN -1.08% -4.94%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 63 31 0 94
IMAGE COMICS 61 11 1 73
IDW PUBLISHING 37 13 0 50
DARK HORSE COMICS 21 18 0 39
BOOM ENTERTAINMENT 21 10 0 31
DYNAMITE ENTERTAINMENT 19 7 0 26
VALIANT ENTERTAINMENT LLC 11 5 0 16
ONI PRESS INC. 13 2 0 15
ARCHIE COMIC PUBLICATIONS 10 1 0 11
OTHER NON-TOP 10 102 144 23 269

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JUSTICE LEAGUE #1 [*] $2.99 MAY160206-M DC
2 JUSTICE LEAGUE REBIRTH #1 [*] $2.99 MAY160204-M DC
3 BATMAN #2 [*] $2.99 MAY160234-M DC
4 CIVIL WAR II #3 $4.99 APR160862-M MAR
5 BATMAN #3 [*] $2.99 MAY160236-M DC
6 NIGHTWING REBIRTH #1 [*] $2.99 MAY160216-M DC
7 CIVIL WAR II #4 $4.99 MAY160747-M MAR
8 NEW SUPER MAN #1 [*] $2.99 MAY160224-M DC
9 NIGHTWING #1 [*] $2.99 MAY160218-M DC
10 HAL JORDAN & THE GREEN LANTERN CORPS REBIRTH #1 [*] $2.99 MAY160208-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MONSTRESS VOLUME 1 TP (MR) $9.99 APR160803-M IMA
2 HARLEY QUINN’S GREATEST HITS TP $9.99 MAR168712 DC
3 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
4 STAR WARS: OBI-WAN AND ANAKIN TP $16.99 APR161092 MAR
5 HUCK TP $14.99 APR160798-M IMA
6 SOUTHERN BASTARDS VOLUME 3: HOMECOMING TP (MR) $14.99 FEB160707 IMA
7 SAGA VOLUME 6 TP (MR) $14.99 MAR160684 IMA
8 BONE CODA 25TH ANNIVERSARY TP $14.95 MAY161334 CAR
9 WOLVERINE: OLD MAN LOGAN VOLUME 1: BERZERKER TP $16.99 APR161078 MAR
10 AGENTS OF SHIELD VOLUME 1: COULSON PROTOCOLS TP $17.99 APR161086 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 SC $29.95 APR161667-M GEM
2 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HC $35.00 APR161668-M GEM
3 STAR WARS LITTLE GOLDEN BOOK: I AM A PRINCESS $4.99 MAY162079 RAN
4 STAR WARS LITTLE GOLDEN BOOK: I AM A SITH $4.99 MAY162080 RAN
5 ERIC POWELL COLORING BOOK VOLUME 1 SC $10.99 MAY161048 ALB
6 DC SUPER HERO GIRLS: SUPERGIRL AT SUPER HERO HIGH HC $13.99 MAY162038 RAN
7 DC COMICS COLORING BOOK SC $15.99 MAY162059 POC
8 LITTLE GRUMPY CAT THAT WOULDN’T LITTLE GOLDEN BOOK $4.99 MAY162041 RAN
9 BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 $47.50 MAY161536 GEM
10 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HALL-OF-FAME EDITION SC $29.95 MAY161534 GEM

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 LEGEND OF ZELDA: MAJORA’S MASK 3D: LINK NENDOROID JUL158281 GOO
2 MARVEL SELECT: CARNAGE ACTION FIGURE NOV142179 DST
3 X-MEN LEGENDS 6-INCH ACTION FIGURES APR168678 HAS
4 MARVEL SELECT: VENOM ACTION FIGURE AUG121762 DST
5 DC COMICS BLUELINE: SUPERMAN ACTION FIGURE MAR160334 DC
6 MOVIE REALIZATION STAR WARS: AKAZONAE ROYAL GUARD FIGURE AUG158040 BLU
7 THE X-FILES 2016 SELECT ACTION FIGURES JAN162247 DST
8 DC COMICS COVER GIRLS: POWER GIRL STATUE OCT150298 DC
9 METAL GEAR SOLID: SNIPER WOLF BISHOUJO STATUE DEC152338 KOT
10 MARVEL SELECT CAPTAIN AMERICA CIVIL WAR: IRON MAN MK. 45 FIG. JAN162254 DST

 TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 RISK: THE WALKING DEAD SURVIVAL EDITION OCT128267 USA
2 MACHI KORO DELUXE EDITION CARD GAME JUN152743 IDW
3 MACHI KORO CARD GAME MAY142831 IDW
4 THE GAME CARD GAME SEP152625 IDW
5 RANDOM ENCOUNTER CARD GAME FEB160459 IDW
6 FINDING DORY: DON’T WAKE GAME JUL158674 BAN
7 MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS FEB162979 WIZ
8 MUNCHKIN CTHULHU: KATIE COOK GUEST ARTIST EDITION APR163153 PSI
9 AWESOME KINGDOM: MINES AND LABYRINTHS BOARD GAME EXPANSION MAR160508 IDW
10 TEENAGE MUTANT NINJA TURTLES HEROCLIX JAN162805 NEC

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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