DC Surges to #1 as Rebirth Kicks into High Gear
Marvel Ships 97 Comics to DC’s 63, Comes in Second
Now that Rebirth’s phased rollout has hit its second month, especially with Batman AND Justice League on the stands (historically DC’s biggest sellers), it’s not surprising that DC has finally grabbed the #1 spot away from Marvel. Marvel, despite flooding the racks with 97 comics compare to DC’s 63 (~50% more product), failed to hold on to #1, showing that sheer quantity offered up for sale is not going to get them the #1 position.
It will be interesting to see how long DC is able to hold onto the top position. They have an initial spike in sales as people give the books a try but (as I’ve said before) I’m not sure how fans are going to like, in the long run, the revolving door art teams for most of the DC bi-weekly books, with very few titles holding onto a consistent art team for the first story arc. Add to this that Marvel is gearing up for yet another “Yes, Really, Marvel Now Now NOW!!!” Relaunch with another crop of #1s in the aftermath of Civil WarII. Fans and LCS ordering patterns have historically followed new #1s like lemmings so Marvel will likely regain #1 by October at the latest.
On the Collected Edition front, Marjorie Liu & Sana Takeda’s Monstress Vol. 1 debuted in the #1 position. This is heartening because it shows a strong interest in new and different creator owned comics. #2 & #3 were grabbed by DC, bolstered by media releases. #2 was Harley Quinn’s Greatest Hits (featuring the Suicide Squad) which ties in to the popular movie. #3 was a re-release of Batman: The Killing Joke, which coincides with the interest generated by the direct to video animated feature that has some fans up in arms over a controversial Batgirl/Batman relationship, but that didn’t seem to dissuade ordering of the Graphic Novel reprint.
There’s a lot to enjoy in comics, be they superheros from the Big Two or creator owned comics. I would urge everyone to check out comics not necessarily at the top of the charts that are put out by the smaller publishers. The books you find out there today could end up being the #1 collected edition a year from now, or even the source of a movie or TV show you’ll enjoy years from now.
– Bob Bretall (email@example.com)
Diamond’s Press Release:
(BALTIMORE, MD) — (August 12, 2016) — Alien machines threaten Earth and the Justice League reforms to defeat them in Bryan Hitch, Tony S. Daniel, and Sandu Florea’s Justice League #1 from DC Entertainment, the best-selling comic book of July 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Their sales powered by Rebirth, DC Entertainment was July’s top publisher with a 35.36% dollar share and a 40.96% unit share. Marvel Comics was the month’s number two publisher with a 34.20% dollar share and a 35.69% unit share. At number three was Image Comics with a 8.15% dollar share and a 7.56% unit share. IDW Publishing was fourth with a 4.49% dollar share and a 3.00% unit share, followed by Dark Horse Comics with a 2.83% dollar share and 1.98% units share.
DC Entertainment had eight of the month’s top ten best-selling comics; beyond Justice League #1, Justice League Rebirth #1 ranked #2, Batman #2 ranked #3, Batman #3 ranked #5, Nightwing Rebirth #1 ranked #6, New Super-Man #1 ranked #8, Nightwing #1 ranked #9, and Hal Jordan and the Green Lantern Corps #1 ranked #10. Marvel Comics had two titles in the top ten; Brian Michael Bendis and David Marquez’s Civil War II #3 ranked #4, and Civil War II #4 ranked #7. Among the premier publishers, Robert Kirkman and Charlie Adlard’s The Walking Dead #156 was Image Comics’ best-selling book in July at #32. Chris Ryall, Christos Gage, and David Messina’s ROM #1 was IDW Publishing’s top book at #75. Finally, Dark Horse Comics’ top book, Jeff Lemire and Dean Ormston’s Black Hammer #1, ranked #117.
Marjorie M. Liu and Sana Takeda’s steampunk kaiju story Monstress Volume 1 from Image Comics was July’s best-selling graphic novel and one of the four titles from Image Comics among the top ten. DC Entertainment had two titles among the top ten, led by Harley Quinn’s Greatest Hits, a collection of stories featuring the fan-favorite character, at #2. Charles Soule and Marco Checchetto’s Star Wars: Obi-Wan and Anakin was Marvel Comics’ best-selling book at #4 and one of their three titles among the top ten.
The softcover edition of Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 46 was July’s best-selling book.
Good Smile’s The Legend of Zelda: Majora’s Mask 3D: Link Nendoroid, a recreation of the beloved Nintendo hero, was July’s best-selling toy product. Diamond Select Toys had four titles among the month’s top ten, led by Marvel Select: Carnage Action Figure at #2. Also in the top ten, DC Collectibles had two titles in the top ten, with the DC Comics Blueline: Superman Action Figure, a unique figure based on Jim Lee’s pencil artwork, their best-selling product at #5.
USAopoly’s Risk: The Walking Dead Survival Edition, a specialized edition of the venerable board game inspired by Image Comics’ The Walking Dead, returned to the top of the sales charts as July’s best-selling game product. IDW Publishing’s IDW Games division also had a strong showing in July with five products among the top ten, led by the Machi Koro Deluxe Edition Card Game at #2.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||2.83%||1.98%|
|ONI PRESS INC.||1.14%||0.84%|
|VALIANT ENTERTAINMENT LLC||1.06%||1.03%|
|OTHER NON-TOP 10||8.18%||5.06%|
COMPARATIVE SALES STATISTICS
JULY 2016 VS. JUNE 2016
JULY 2016 VS. JULY 2015
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||21||18||0||39|
|VALIANT ENTERTAINMENT LLC||11||5||0||16|
|ONI PRESS INC.||13||2||0||15|
|ARCHIE COMIC PUBLICATIONS||10||1||0||11|
|OTHER NON-TOP 10||102||144||23||269|
TOP 10 COMIC BOOKS
|1||JUSTICE LEAGUE #1 [*]||$2.99||MAY160206-M||DC|
|2||JUSTICE LEAGUE REBIRTH #1 [*]||$2.99||MAY160204-M||DC|
|3||BATMAN #2 [*]||$2.99||MAY160234-M||DC|
|4||CIVIL WAR II #3||$4.99||APR160862-M||MAR|
|5||BATMAN #3 [*]||$2.99||MAY160236-M||DC|
|6||NIGHTWING REBIRTH #1 [*]||$2.99||MAY160216-M||DC|
|7||CIVIL WAR II #4||$4.99||MAY160747-M||MAR|
|8||NEW SUPER MAN #1 [*]||$2.99||MAY160224-M||DC|
|9||NIGHTWING #1 [*]||$2.99||MAY160218-M||DC|
|10||HAL JORDAN & THE GREEN LANTERN CORPS REBIRTH #1 [*]||$2.99||MAY160208-M||DC|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||MONSTRESS VOLUME 1 TP (MR)||$9.99||APR160803-M||IMA|
|2||HARLEY QUINN’S GREATEST HITS TP||$9.99||MAR168712||DC|
|3||BATMAN: THE KILLING JOKE SPECIAL EDITION HC||$17.99||NOV070226||DC|
|4||STAR WARS: OBI-WAN AND ANAKIN TP||$16.99||APR161092||MAR|
|6||SOUTHERN BASTARDS VOLUME 3: HOMECOMING TP (MR)||$14.99||FEB160707||IMA|
|7||SAGA VOLUME 6 TP (MR)||$14.99||MAR160684||IMA|
|8||BONE CODA 25TH ANNIVERSARY TP||$14.95||MAY161334||CAR|
|9||WOLVERINE: OLD MAN LOGAN VOLUME 1: BERZERKER TP||$16.99||APR161078||MAR|
|10||AGENTS OF SHIELD VOLUME 1: COULSON PROTOCOLS TP||$17.99||APR161086||MAR|
TOP 10 BOOKS
|1||THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 SC||$29.95||APR161667-M||GEM|
|2||THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HC||$35.00||APR161668-M||GEM|
|3||STAR WARS LITTLE GOLDEN BOOK: I AM A PRINCESS||$4.99||MAY162079||RAN|
|4||STAR WARS LITTLE GOLDEN BOOK: I AM A SITH||$4.99||MAY162080||RAN|
|5||ERIC POWELL COLORING BOOK VOLUME 1 SC||$10.99||MAY161048||ALB|
|6||DC SUPER HERO GIRLS: SUPERGIRL AT SUPER HERO HIGH HC||$13.99||MAY162038||RAN|
|7||DC COMICS COLORING BOOK SC||$15.99||MAY162059||POC|
|8||LITTLE GRUMPY CAT THAT WOULDN’T LITTLE GOLDEN BOOK||$4.99||MAY162041||RAN|
|9||BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46||$47.50||MAY161536||GEM|
|10||THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HALL-OF-FAME EDITION SC||$29.95||MAY161534||GEM|
TOP 10 TOYS
|1||LEGEND OF ZELDA: MAJORA’S MASK 3D: LINK NENDOROID||JUL158281||GOO|
|2||MARVEL SELECT: CARNAGE ACTION FIGURE||NOV142179||DST|
|3||X-MEN LEGENDS 6-INCH ACTION FIGURES||APR168678||HAS|
|4||MARVEL SELECT: VENOM ACTION FIGURE||AUG121762||DST|
|5||DC COMICS BLUELINE: SUPERMAN ACTION FIGURE||MAR160334||DC|
|6||MOVIE REALIZATION STAR WARS: AKAZONAE ROYAL GUARD FIGURE||AUG158040||BLU|
|7||THE X-FILES 2016 SELECT ACTION FIGURES||JAN162247||DST|
|8||DC COMICS COVER GIRLS: POWER GIRL STATUE||OCT150298||DC|
|9||METAL GEAR SOLID: SNIPER WOLF BISHOUJO STATUE||DEC152338||KOT|
|10||MARVEL SELECT CAPTAIN AMERICA CIVIL WAR: IRON MAN MK. 45 FIG.||JAN162254||DST|
TOP 10 GAMES
|1||RISK: THE WALKING DEAD SURVIVAL EDITION||OCT128267||USA|
|2||MACHI KORO DELUXE EDITION CARD GAME||JUN152743||IDW|
|3||MACHI KORO CARD GAME||MAY142831||IDW|
|4||THE GAME CARD GAME||SEP152625||IDW|
|5||RANDOM ENCOUNTER CARD GAME||FEB160459||IDW|
|6||FINDING DORY: DON’T WAKE GAME||JUL158674||BAN|
|7||MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS||FEB162979||WIZ|
|8||MUNCHKIN CTHULHU: KATIE COOK GUEST ARTIST EDITION||APR163153||PSI|
|9||AWESOME KINGDOM: MINES AND LABYRINTHS BOARD GAME EXPANSION||MAR160508||IDW|
|10||TEENAGE MUTANT NINJA TURTLES HEROCLIX||JAN162805||NEC|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.