DC Rebirth Off to a Solid Start
Marvel Still Posts #1 Comic and #1 Sales
I’m a bit surprised that the combo of Batman and Rebirth failed to take the #1 comic book position (the #1 spot was taken by Civil War II #1), but Batman #1 and Batman: Rebirth #1 did take the #2 and #3 positions. DC took 7 of the top 10 sales positions, Marvel holding onto #1, #4, and #5 with Civil War II #1, Star Wars: Han Solo #1, and Civili War II #2.
I’m not surprised that DC didn’t take the #1 Publisher spot. They’re doing a phased launch of Rebirth and did not ship their entire line-up of books in June. It will be interesting to watch as Rebirth gathers steam with more titles launching. I predict an initial spike in sales as people give the books a try and then I expect sales to wane as fans begin to realize that DC has an accelerated revolving door on art teams for most of their bi-weekly books, with very few titles holding onto a consistent art team for the first story arc. Most art teams are switching out for issue 4 (and in some cases part way through issue #3). It’s not know how fans buying these books off the rack will react. Will they notice? Will they care? How long will it take for that to affect their buying patterns?
The effect of DC’s Rebirth, something which is not really an event and definitely NOT a reboot (if you listen to DC and their hardcore fans) coming out at the same time as Marvel’s Civil War II, which definitely is a comic book “event”, is that fans’ wallets are being drained dry by the Big Two and their colorful super-hero offerings. This means sales are down slightly (as a percentage of the whole sales pie) for Indie books. These buying patterns will stabilize over time as the summer “crank out as many new books as they can” season passes for Marvel and DC.
On the Collected Edition front, a new volume of Brian K. Vaughan & Fiona Staple’s Saga came out and took the #1 slot, a familiar pattern for this series that sells really well in collected format. The #2 slot was an all-new original graphic novel by Paul Dini detailing his recovery from a real-life mugging, helped by the inspiration of Batman (something that actually fits the definition of GN, as opposed to just being a collection of previously published material that people like to CALL a Graphic Novel).
Lots to enjoy in the world of comics, once again. Remember, a comic is GOOD if you enjoy it, but if you don’t like it, that does not mean it is BAD (it just means you didn’t like it). With all the variety to choose from, everyone should be able to find something they like.
– Bob Bretall (email@example.com)
Diamond’s Press Release:
(BALTIMORE, MD) — (July 8, 2016) — An Inhuman with the power to predict the future brings conflict to the heroes of the Marvel Universe in Brian Michael Bendis and David Marquez’s Civil War II from Marvel Comics, the best-selling comic book of June 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Their sales powered by Civil War II, Marvel Comics was June’s top publisher with a 40.08% dollar share and a 44.17% unit share. With strong Rebirth sales, DC Entertainment was the month’s number two publisher with a 29.93% dollar share and a 31.69% unit share. At number three was Image Comics with a 7.88% dollar share and a 7.64% unit share. IDW Publishing was fourth with a 5.22% dollar share and a 4.15% unit share, followed by Dark Horse Comics with a 2.81% dollar share and 1.76% units share.
Marvel Comics had three of June’s best-selling comics; beyond Civil War II #1, Marjorie Liu and Mark Brooks’ Star Wars: Han Solo #1 ranked #4, and Bendis and Marquez’s Civil War II #2 ranked #5. DC Entertainment took the other seven spots in the top ten, led by Tom King and David Finch’s Batman #1 at #2; Tom King, Scott Snyder, and Mikel Janin’s Batman Rebirth #1 at #3; Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #5 at #6; Miller, Azzarello, John Romita, Jr., and Peter Steigerwald’s The Dark Knight Returns: The Last Crusade at #7; Peter J. Tomasi and Doug Makhke’s Superman Rebirth #1 at #8; Greg Rucka and Liam Sharp’s Wonder Woman #1 at #9; and Tomasi and Patrick Gleason’s Superman #1 at #10. Among the premier publishers, Robert Kirkman’s The Walking Dead #31 was Image Comics’ top book for June at #31. Teenage Mutant Ninja Turtles: Bebop & Rocksteady Destroy Everything #1, the first part of a new mini-series, was IDW Publishing’s top book at #119. Finally, Hellboy in Hell #10, the final chapter of Mike Mignola’s Hellboy saga, ranked #140 as Dark Horse Comics’ top-selling comic book.
A new era opens in Brian K. Vaughan and Fiona Staples’ Saga Volume 6 from Image Comics, the best-selling graphic novel of June and one of their three titles in the top ten. DC Entertainment had five titles in the top ten, led by Paul Dini and Eduardo Risso’s original graphic novel Dark Night: A True Batman Story at #2. Marvel Comics’ adult coloring book Color Your Own Young Marvel by Skottie Young ranked #5. Rounding out the top ten, Dark Horse Comics’ graphic novel Neil Gaiman’s How to Talk to Girls, an adaptation of Gaiman’s short story by Fabio Moon and Gabriel Ba, ranked #10.
IDW Publishing’s Danger Girl: Permission to Thrill Coloring Book was June’s best-selling book for June. Scholastic’s young adult novel, Harley Quinn: Wild Card, ranked #2.
An alternate universe Deadpool joined Diamond Select Toys’ Marvel Gallery line-up with June’s Marvel Gallery: Lady Deadpool PVC Figure, the best-selling toy product of June and one of Diamond Select Toys’ two products in the top ten. DC Collectibles had six products in the top ten, led by the Batman v. Superman: Armored Batman Statue at #2.
IDW Games’ Back to the Future: Adventures Through Time Board Game, based on the fan-favorite movie trilogy, was June’s best-selling game product. Also in the top ten from IDW Games was The X-Files: The Board Game at #2. Also of note, Diamond Select Toys’ Back to the Future Monopoly, a custom version of the venerable board game, ranked among June’s top ten games at #4 for the month.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||2.81%||1.76%|
|VALIANT ENTERTAINMENT LLC||0.75%||0.84%|
|OTHER NON-TOP 10||7.58%||5.00%|
COMPARATIVE SALES STATISTICS
|JUNE 2016 VS. MAY 2016|
|JUNE 2016 VS. JUNE 2015|
|YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015|
|SECOND QUARTER 2016 VS. FIRST QUARTER 2016|
|SECOND QUARTER 2016 VS. SECOND QUARTER 2015|
TOP 10 COMIC BOOKS
|1||CIVIL WAR II #1||$5.99||MAR160703-M||MAR|
|2||BATMAN #1 [*]||$2.99||APR160286-M||DC|
|3||BATMAN REBIRTH #1 [*]||$2.99||APR160284-M||DC|
|4||STAR WARS: HAN SOLO #1||$3.99||APR161034-M||MAR|
|5||CIVIL WAR II #2||$4.99||APR160857-M||MAR|
|6||DARK KNIGHT III: the MASTER RACE #5||$5.99||FEB160127-M||DC|
|7||DARK KNIGHT RETURNS: THE LAST CRUSADE #1||$6.99||DEC150208-M||DC|
|8||SUPERMAN REBIRTH #1 [*]||$2.99||APR168695-M||DC|
|9||WONDER WOMAN #1 [*]||$2.99||APR160310-M||DC|
|10||SUPERMAN #1 [*]||$2.99||APR160278-M||DC|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||SAGA VOLUME 6 TP (MR)||$14.99||MAR160684||IMA|
|2||DARK NIGHT: A TRUE BATMAN STORY HC (MR)||$22.99||FEB160250||DC|
|3||SEX CRIMINALS VOL. 3: THREE THE HARD WAY TP (MR)||$14.99||OCT150608||IMA|
|4||DC SUPER HERO GIRLS VOL. 1: FINALS CRISIS TP||$9.99||APR160322||DC|
|5||COLOR YOUR OWN YOUNG MARVEL BY SKOTTIE YOUNG TP||$9.99||MAR160943||MAR|
|6||BATMAN: THE KILLING JOKE SPECIAL EDITION HC||$17.99||NOV070226||DC|
|7||PREACHER BOOK 1 TP (MR)||$19.99||MAR130303||DC|
|8||OUTCAST BY KIRKMAN & AZACETA VOL. 3: LITTLE LIGHT (MR)||$14.99||MAR160681||IMA|
|9||HARLEY QUINN VOL. 3: KISS KISS BANG STAB TP||$16.99||MAR160265||DC|
|10||NEIL GAIMAN’S HOW TO TALK TO GIRLS AT PARTIES HC||$17.99||FEB160019||DAR|
TOP 10 BOOKS
|1||DANGER GIRL: PERMISSION TO THRILL COLORING BOOK TP||$9.99||FEB160415||IDW|
|2||HARLEY QUINN: WILD CARD SC||$5.99||MAR161975||SCH|
|3||ART OF PAINTED COMICS HC||$49.99||AUG120975||DYN|
|4||THE SHADOW DOUBLE NOVEL VOLUME 107 SC||$14.95||MAR162009||SAN|
|5||DC SUPER HEROES: NEED FRIENDS TOO BOARD BOOK||$9.99||APR162230||POC|
|6||GHOSTBUSTERS: PROTON PACK AND WAND||$12.95||APR162245||RUN|
|7||DC SUPER FRIENDS: HOW TO BE A HERO HANDBOOK HC||$9.99||APR162229||RAN|
|8||ART OF DOUG SNEYD TP||$19.99||FEB160040||DAR|
|9||TOBIN’S SPIRIT GUIDE OFFICIAL GHOSTBUSTERS EDITION HC||$19.99||APR162246||PUB|
|10||S IS FOR SUPER HERO BOARD BOOK||$12.99||APR162231||HAC|
TOP 10 TOYS
|1||MARVEL GALLERY: LADY DEADPOOL PVC FIGURE||FEB162462||DST|
|2||BATMAN V SUPERMAN: ARMORED BATMAN STATUE||SEP150334||DC|
|3||DC ICONS: HARLEY QUINN FIGURE||AUG150314||DC|
|4||BATMAN ANIMATED: MAD LOVE THE JOKER & HARLEY QUINN 2-PACK||AUG150311||DC|
|5||MARVEL: BLACK PANTHER FINE ART STATUE||OCT152484||KOT|
|6||DC ICONS: SUPERMAN ACTION FIGURE||AUG150313||DC|
|7||BATMAN V SUPERMAN: SUPERMAN STATUE||AUG150304||DC|
|8||MARVEL GALLERY: LADY THOR PVC FIGURE||JAN162257||DST|
|9||DC ICONS: AQUAMAN ACTION FIGURE||AUG150315||DC|
|10||FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIGURE||SEP148219||SQU|
TOP 10 GAMES
|1||BACK TO THE FUTURE: ADVENTURES THROUGH TIME BOARD GAME||JAN160391||IDW|
|2||THE X-FILES: THE BOARD GAME||MAY142832||IDW|
|3||STAR TREK FRONTIERS BOARD GAME||NOV152847||NEC|
|4||BACK TO THE FUTURE MONOPOLY||JUL152198||DST|
|5||WIZKIDS HEROCLIX: 2016 GAMING CONVENTION PREMIUM MAP||APR163155||NEC|
|6||WIZKIDS HEROCLIX: 2016 WIZKIDS OFFICE PREMIUM MAP||APR163157||NEC|
|7||WIZKIDS HEROCLIX: 2016 CENTER PLAZA PREMIUM MAP||APR163154||NEC|
|8||WIZKIDS HEROCLIX: 2016 PARKING GARAGE PREMIUM MAP||APR163156||NEC|
|9||MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS||FEB162979||WIZ|
|10||FINDING DORY: DON’T WAKE GAME||JUL158674||BAN|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.