No Surprise, DC Rebirth Takes #1 Sales Position
…and it was the lowest cost item in the Top 10
That DC Rebirth surged to #1 is no surprise. What is surprising is that while it was the shining spot in the Top 10 for budget conscious fans (80 pages for $2.99) fans seemed to have no qualms in paying elevated prices for several other entries in the Top 10: The over-priced Civil War II #0 was a fairly standard 23 pages for $4.99 but that didn’t keep it from being the #2 seller. The $4.99 priced Captain America: Steve Rogers #1 & Darth Vader #20 placed at 5th and 8th, respectively. The $5.99 Justice League #50 came in at slot #7
Fans should note that DC and Marvel both take close notice when they continue to buy comics at higher price points in major quantities. These could be the exploratory moves, at least from Marvel, in making $4.99 a much more common price point since it does not seem to deter the buying habits of Marvel fans.
On the Collected Edition front, The power of the Joker was manifest as a reprint of The Killing Joke took the #1 position, with The Joker: Endgame taking slot #7 as the only other DC offering in the Top 10. Image took 4 slots in the Top 10 with a variety of creator owned volumes: Descender v2, Black Science v4, We Stand On Guard HC, and Chew v11. Take note that 3 of those are NOT volume 1 and show that fans are following these series in collected edition (as opposed to buying the periodical comics). This is a healthy alternative method for fans to consume their comics and savvy creators are aware that they have a revenue stream other than the traditional monthly comic.
– Bob Bretall (firstname.lastname@example.org)
Diamond’s Press Release:
(BALTIMORE, MD) — (June 10, 2016) — The original Wally West’s return to the DC Universe ushers in a new era and a new mystery for the heroes of the DCU in Geoff Johns, Gary Frank, Ivan Reis, Ethan Van Sciver, and Phil Jimenez’s DC Universe: Rebirth #1 from DC Entertainment, the best-selling comic book of May 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was May’s top publisher with a 39.64% dollar share and a 44.80% unit share. DC Entertainment was the month’s number two publisher with a 26.45% dollar share and a 26.34% unit share. At number three was Image Comics with an 8.38% dollar share and a 7.95% unit share. IDW Publishing was fourth with a 5.70% dollar share and a 4.99% unit share, followed by Dark Horse Comics with a 3.25% dollar share and 2.31% units share.
Marvel Comics had seven of May’s top ten best-selling titles, led by led by Brian Michael Bendis and Olivier Coipel’s Civil War II #0 at #2. Also in the top ten for Marvel were Becky Cloonan and Steve Dillon’s The Punisher #1 at #3, Captain America: Steve Rogers #1 from Nick Spencer and Jesus Saiz at #5, Jason Aaron and Leinil Francis Yu’s Star Wars #19 at #6, Kieron Gillen and Salvador Larroca’s Darth Vader #20 at #8, Ta-Nahesi Coates and Brian Stelfreeze’s Black Panther #2 at #9, and Dan Slott and Giuseppe Camuncoli’s Amazing Spider-Man #12 at #10. DC Entertainment had three titles among the top ten; in addition to DC Universe: Rebirth in the top spot, James Tynion IV and Riley Rossmo’s Batman #52 ranked #4 and Justice League #50, the conclusion to Geoff Johns and Jason Fabok’s “Darkseid War,” ranked #7. Among the premier publishers, Robert Kirkman’s The Walking Dead #154 was May’s top Image Comics book at #13. IDW Publishing’s top book for the month, Teenage Mutant Ninja Turtles #58, ranked #120. Finally, Hellboy in Hell #9, the penultimate issue of Mike Mignola’s final Hellboy story, was Dark Horse Comics’ top book at #132.
Alan Moore and Brian Bolland’s Batman: The Killing Joke Special Edition from DC Entertainment returned to the top of the sales charts as May’s best-selling graphic novel. Also in the top ten from DC Entertainment, The Joker: Endgame ranked #7. Image Comics had four titles in the top ten, led by Jeff Lemire and Dustin Nguyen’s Descender Volume 2 at #2, followed by Black Science Volume 4: Godworld at #4, Brian K. Vaughan and Steve Skroce’s We Stand on Guard at #5, and Chew Volume 11: Last Suppers at #6. Marvel Comics rounded out the top ten with four titles, led by Mark Millar and Steve McNiven’s Civil War at #3, followed by Star Wars: Kanan Volume 2 at #8, Jason Latour and Robbi Rodriguez’s Spider-Gwen Volume 1: Greater Power, and Spider-Man/Deadpool: Don’t Call It a Team-Up at #10.
Penguin’s Doctor Who Official Annual 2015 was May’s best-selling book. Image Comics had two titles among the top ten; The Walking Dead Adult Coloring Book ranked #2 for the month, and Frank Cho’s artbook, Apes & Babes Book 1, ranked #5.
Square Enix’s DC Comics Variant Play Arts Kai: Timeless Batman “Sparta” Figure, a redesign of the Dark Knight as an ancient Spartan warrior, was May’s best-selling toy product. DC Entertainment had three products in the top ten — the Batman Arkham Knight: Red Hood Figure at #2, the DC Comics Bombshells: Cheetah Statue at #6, and the Batman v Superman: Dawn of Justice: Superman Statue at #7. Diamond Select Toys’ top product for the month, Marvel Minimates Series 66: Captain America: Civil War, ranked #21 for May.
Wizkids/NECA’s Marvel Heroclix: Uncanny X-Men Booster Brick was, for the second month in a row, the month’s best-selling game product.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||3.25%||2.31%|
|VALIANT ENTERTAINMENT LLC||1.09%||1.25%|
|ONI PRESS INC.||0.98%||0.89%|
|OTHER NON-TOP 10||8.95%||6.13%|
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||20||24||0||44|
|ONI PRESS INC.||10||3||0||13|
|VALIANT ENTERTAINMENT LLC||10||2||0||12|
|OTHER NON-TOP 10||111||114||19||244|
COMPARATIVE SALES STATISTICS
|MAY 2016 VS. APRIL 2016|
|MAY 2016 VS. MAY 2015|
|YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015|
TOP 10 COMIC BOOKS
|1||DC UNIVERSE: REBIRTH #1||$2.99||APR160273-M||DC|
|2||CIVIL WAR II #0||$4.99||MAR168949-M||MAR|
|3||THE PUNISHER #1||$3.99||MAR160728-M||MAR|
|5||CAPTAIN AMERICA: STEVE ROGERS #1||$4.99||MAR160721-M||MAR|
|6||STAR WARS #19||$3.99||MAR160891-M||MAR|
|7||JUSTICE LEAGUE #50||$5.99||FEB160134-M||DC|
|8||DARTH VADER #20||$4.99||MAR160897-M||MAR|
|9||BLACK PANTHER #2||$3.99||MAR160829-M||MAR|
|10||AMAZING SPIDER-MAN #12||$3.99||MAR160781-M||MAR|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||BATMAN: THE KILLING JOKE SPECIAL EDITION HC||$17.99||NOV070226||DC|
|2||DESCENDER VOLUME 2 TP (MR)||$14.99||FEB160680-M||IMA|
|3||CIVIL WAR TP||$24.99||JAN072436||MAR|
|4||BLACK SCIENCE VOLUME 4: GODWORLD TP (MR)||$14.99||FEB160656||IMA|
|5||WE STAND ON GUARD DELUXE HC (MR)||$24.99||FEB160645||IMA|
|6||CHEW VOLUME 11: LAST SUPPERS TP (MR)||$14.99||FEB160669||IMA|
|7||THE JOKER: ENDGAME TP||$24.99||FEB160224||DC|
|8||STAR WARS: KANAN VOLUME 2: FIRST BLOOD TP||$17.99||JAN160963||MAR|
|9||SPIDER-GWEN VOLUME 1: GREATER POWER TP||$17.99||FEB160962||MAR|
|10||SPIDER-MAN/DEADPOOL: DON’T CALL IT A TEAM UP TP||$34.99||FEB160956||MAR|
TOP 10 BOOKS
|1||DOCTOR WHO OFFICIAL ANNUAL 2015||$12.99||JAN148356||PEN|
|2||THE WALKING DEAD ADULT COLORING BOOK (MR)||$14.99||FEB160615||IMA|
|3||GUARDIANS OF THE GALAXY LITTLE GOLDEN BOOK||$4.99||MAR161967||RAN|
|4||COURAGEOUS CAPTAIN AMERICA LITTLE GOLDEN BOOK||$4.99||MAR161966||RAN|
|5||APES & BABES SC (MR)||$19.99||MAR160659||IMA|
|6||SPIDER MAN: TRAPPED BY THE GREEN GOBLIN LITTLE GOLDEN BOOK||$4.99||MAR161974||RAN|
|7||SPIDER MAN: HIGH VOLTAGE LITTLE GOLDEN BOOK||$4.99||MAR161973||RAN|
|8||MIGHTY AVENGERS LITTLE GOLDEN BOOK||$4.99||MAR161970||RAN|
|9||THE INCREDIBLE HULK LITTLE GOLDEN BOOK||$4.99||MAR161968||RAN|
|10||ANT-MAN LITTLE GOLDEN BOOK||$4.99||MAR161965||RAN|
TOP 10 TOYS
|1||DC COMICS VARIANT PLAY ARTS KAI: BATMAN TIMELESS SPARTA FIGURE||AUG158823||SQU|
|2||BATMAN ARKHAM KNIGHT: RED HOOD FIGURE||SEP150345||DC|
|3||POP! STAR WARS: RANCOR WITH LUKE & SLAVE OOLA FIGURE 3-PACK||SEP158902||FUN|
|4||STAR WARS: THE FORCE AWAKENS: CAPTAIN PHASMA ARTFX+ STATUE||NOV152442||KOT|
|5||FFG DC COMICS COLLECTION: POISON IVY STATUE||DEC158120||YAM|
|6||DC COMICS BOMBSHELLS: CHEETAH STATUE||SEP150344||DC|
|7||BATMAN V SUPERMAN DAWN OF JUSTICE: SUPERMAN STATUE||AUG150304||DC|
|8||FINDING DORY FEATURE FIGURES||JUL158665||BAN|
|9||ALIEN: WARRIOR DRONE ALIEN ARTFX+ STATUE||NOV152445||KOT|
|10||STAR TREK STARSHIPS SET #2: SHUTTLECRAFT||JAN162289||EAG|
TOP 10 GAMES
|1||MARVEL HEROCLIX: UNCANNY X-MEN BOOSTER BRICK||MAR162746||NEC|
|2||MARVEL DICE MASTERS: CIVIL WAR||MAR162740||NEC|
|3||MACHI KORO CARD GAME||MAY142831||IDW|
|4||MARVEL HEROCLIX: UNCANNY X-MEN FAST FORCES 6-PACK||MAR162748||NEC|
|5||TEENAGE MUTANT NINJA TURTLES DICE MASTERS BOX SET||FEB162984||NEC|
|6||TEENAGE MUTANT NINJA TURTLES HEROCLIX||JAN162805||NEC|
|7||MARVEL DICE MASTERS: CIVIL WAR STARTER||MAR162744||NEC|
|8||3D GAME OF THRONES: KINGS LANDING PUZZLE||JAN168015||4D|
|9||STAR WARS: EDGE OF THE EMPIRE RPG CORE RULEBOOK||MAR132242||FAN|
|10||STAR WARS: ARMADA BOARD GAME||DEC142545||FAN|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.