Diamond Announces Top Sales for March 2016

Batman & Superman #50 Take #1 & #4 spots
Marvel Still Wins Overall by >16%

Comic fans LOVE Batman.  Superman is not quite as popular in comics sales, but he’s recognizable all around the world.  With Giant-sized #50 issues out in March, as well as the Batman v Superman movie in the theaters, it’s no surprise that Batman & Superman were top sellers for DC. Batman #50 in the #1 sales spot and Superman #50 coming in 4th.

Mighty Morphin Power Rangers was a surprise success taking the #2 spot.  It’s hard to know when the nostalgia bug is going to hit people who were kids in the 90s, but it hit them hard for Power Rangers.  I was in my local comic shop the Wednesday issue #0 came out.  The shop had ordered something like 50 copies, WAY more than a normal licensed property or other BOOM! Studios #1.  They sold out in the 1st 30 minutes the shop was open.  The could have sold a couple hundred that day.  BOOM! created a promotion for #1 with multiple covers and a package with some posters and other giveaways.  If a fan bought the normal cover to #1, they got a 2nd copy of a different cover free as well as the prize pack.  That really helped move a LOT of copies of this comic.

Marvel continues to ride the Star Wars franchise to success, with Star Wars and 2 issues of Darth Vader coming in at #3, #6, and #7.  Somewhat surprising is that the kickoff to Marvel’s Avengers event “Avengers Standoff” just snuck in at #10.  It will be interesting to see how this mini-event in the Avengers books does overall.  More interesting will be seeing how the upcoming Civil War II does when it goes up against DC’s Rebirth, both of them trying to reach into fan’s wallets and extract as much of each fan’s disposable income as they can.

On the collected edition front, a new volume of Walking Dead always sells well, and Volume 25 is no exception, coming in at #1 on the Collected Edition chart.  Brian K Vaughan & Cliff Chiang’s Image original ‘Paper Girls’ Volume 1 came in at #2, and Marvel’s Civil War TPB came in at #3, likely because of the upcoming movie.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (April 8, 2016) —Restored as Batman, Bruce Wayne battles Mr. Bloom for the fate of Gotham City in the finale of “Superheavy” from Scott Snyder and Greg Capullo in DC Entertainment’s Batman #50, the best-selling comic book of March 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was March’s top publisher with a 37.39% dollar share and a 42.71% unit share. DC Entertainment was the month’s number two publisher with a 26.32% dollar share and a 25.94% unit share. March’s number three publisher was Image Comics with an 8.73% dollar share and an 8.63% unit share. IDW Publishing was fourth with a 5.82% dollar share and a 4.41% unit share, followed by BOOM! Studios with a 3.26% dollar share and 4.07% units share. Dark Horse Comics placed sixth for the month with a 2.82% dollar share and a 2.47% unit share.

dollar-share unit-share

Marvel Comics had seven of March’s top ten best-selling titles, led by Jason Aaron and Leinil Francis Yu’s Star Wars #17 at #3. Also in the top ten were series debuts Brian Michael Bendis and Alex Maleev’s International Iron Man #1 at #9 and Nick Spencer and Jesus Saiz’s Avengers Standoff: Assault on Pleasant Hill Alpha at #10. DC Entertainment had two titles in the top ten; in addition to Batman #50, Gene Luen Yang and Howard Porter’s Superman #50, the conclusion to the “Strange Dawn” story arc, ranked #4. Rounding out the top ten, BOOM! Studios’ Mighty Morphin Power Rangers #1 ranked #2 for the month. Among the premier publishers, Robert Kirkman’s The Walking Dead #152 was Image Comics’ top book for the month at #12; Dark Horse Comics’ Fight Club 2 #10, the finale to Chuck Palahniuk’s sequel to his novel, ranked #72; and IDW Publishing’s Back to the Future #6 ranked #109 for the month.

Rick faces questions about his leadership when the Whisperers attack in Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 25: No Turning Back from Image Comics, the best-selling graphic novel of March. In total, Image had five titles in the top ten including Brian K. Vaughan and Cliff Chiang’s Paper Girls Volume 1 at #2, Rick Remender and Sean Murphy’s Tokyo Ghost Volume 1 at #4, Jeremy Haun and Jason A. Hurley’s Beauty Volume 1 at #6, and Jonathan Hickman and Nick Dragotta’s East of West Volume 5 at #7. Marvel Comics had two titles in the top ten — Mark Millar and Steve McNiven’s Civil War at #3 and Jonathan Hickman and Esad Ribic’s Secret Wars at #8. DC Entertainment also had two titles in the top ten — Scott Snyder and Greg Capullo’s Batman Volume 7: Endgame at #5 and Snyder and Capullo’s Batman Volume 8: Superheavy at #9. Rounding out the top ten, Dark Horse Comics’ Avatar the Last Airbender Volume 12: Smoke and Shadow Part 3 ranked #10.

Random House’s DC Super Hero Girls: Wonder Woman at Super Hero High was March’s best-selling book. Dark Horse Comics’ World of WarCraft: Chronicle Volume 1 ranked #2 for the month. Also among the top ten, IDW Publishing’s Visual Funk Street Art Adult Coloring Book ranked #6.

Bandai’s Dragonball Z: Son Goku 10-Inch PVC Figure was March’s best-selling toy product. Diamond Select Toys has three products in the top ten, led by the perennial seller Marvel Select: Deadpool Action Figure at #3. DC Collectibles likewise had three products in the top ten; the DC Bombshells: The Joker and Harley Quinn Statue (2nd Edition) ranked #6.

Hasbro’s Star Wars: The Force Awakens Monopoly was March’s best-selling game product.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.39% 42.71%
DC ENTERTAINMENT 26.32% 25.94%
IMAGE COMICS 8.73% 8.63%
IDW PUBLISHING 5.82% 4.41%
BOOM! STUDIOS 3.26% 4.07%
DARK HORSE COMICS 2.82% 2.47%
DYNAMITE ENTERTAINMENT 1.69% 1.56%
VIZ MEDIA 1.45% 0.63%
TITAN COMICS 1.42% 1.48%
EAGLEMOSS PUBLICATIONS LTD 1.21% 0.34%
OTHER NON-TOP 10 9.88% 7.77%

 NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 84 44 0 128
DC ENTERTAINMENT 77 40 0 117
IDW PUBLISHING 50 32 0 82
IMAGE COMICS 54 19 0 73
EAGLEMOSS 0 0 47 47
VIZ MEDIA 0 43 0 43
DARK HORSE COMICS 23 16 0 39
TITAN COMICS 19 11 5 35
BOOM ENTERTAINMENT 23 11 0 34
DYNAMITE ENTERTAINMENT 18 2 0 20
OTHER NON-TOP 10 140 153 29 322

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
MARCH 2016 VS. FEBRUARY 2016
COMICS 3.62% 2.59%
GRAPHIC NOVELS 31.90% 26.24%
TOTAL COMICS/GN 12.29% 4.61%
MARCH 2016 VS. MARCH 2015
COMICS 0.53% -8.45%
GRAPHIC NOVELS 36.36% 34.78%
TOTAL COMICS/GN 11.04% -5.31%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -3.40% -9.16%
GRAPHIC NOVELS 12.67% 13.56%
TOTAL COMICS/GN 1.32% -7.53%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #50 $5.99 JAN160227-M DC
2 MIGHTY MORPHIN POWER RANGERS #1 $3.99 JAN161182-M BOO
3 STAR WARS #17 $3.99 JAN160915-M MAR
4 SUPERMAN #50 $4.99 JAN160229-M DC
5 AMAZING SPIDER-MAN #9 $3.99 JAN160833-M MAR
6 DARTH VADER #17 $3.99 DEC150865 MAR
7 DARTH VADER #18 $3.99 JAN160919 MAR
8 DEADPOOL #8 $3.99 JAN160891-M MAR
9 INTERNATIONAL IRON MAN #1 $3.99 JAN160720-M MAR
10 AVENGERS STANDOFF: ASSAULT ON PLEASANT HILL ALPHA #1 $4.99 JAN160762-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 25: NO TURNING BACK TP (MR) $14.99 DEC150677 IMA
2 PAPER GIRLS VOLUME 1 TP $9.99 JAN160645 IMA
3 CIVIL WAR TP $24.99 JAN072436 MAR
4 TOKYO GHOST VOLUME 1: ATOMIC GARDEN TP (MR) $9.99 JAN160652 IMA
5 BATMAN VOLUME 7: ENDGAME TP $16.99 DEC150331 DC
6 BEAUTY VOLUME 1 TP (MR) $9.99 JAN160633-M IMA
7 EAST OF WEST VOLUME 5: ALL THESE SECRETS TP $14.99 JAN160657 IMA
8 SECRET WARS HC $50.00 AUG150873 MAR
9 BATMAN VOLUME 8: SUPERHEAVY HC $24.99 NOV150271 DC
10 AVATAR THE LAST AIRBENDER VOLUME 12: SMOKE & SHADOW PART 3 TP $10.99 NOV150073 DAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DC SUPER HERO GIRLS: WONDER WOMAN AT SUPER HERO HIGH HC $13.99 JAN161903 RAN
2 WORLD OF WARCRAFT CHRONICLE VOLUME 1 HC $39.99 NOV150039 DAR
3 THE SHADOW DOUBLE NOVEL VOLUME 104 SC $14.95 DEC151826 SAN
4 DOC SAVAGE DOUBLE NOVEL VOLUME 87 SC $14.95 NOV151873 SAN
5 BATMAN V SUPERMAN: ART OF DAWN OF JUSTICE HC $39.99 JAN161707 RAN
6 VISUAL FUNK STREET ART ADULT COLORING BOOK TP $9.99 DEC150518 IDW
7 MIGHTY MORPHIN POWER RANGERS: LIGHT UP RING & ILLUSTRATED BOOK KIT $9.95 DEC151823 RUN
8 STAR WARS LITTLE GOLDEN BOOK: A NEW HOPE $4.99 MAY151813 RAN
9 BOB’S BURGERS BURGER BOOK HC $19.95 JAN161898 RAN
10 BATMAN V SUPERMAN: DAWN OF JUSTICE TECH MANUAL HC $39.95 JAN161708 RAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DRAGONBALL Z: SON GOKU 10-INCH PVC FIGURE APR158752 BAN
2 POP! STAR WARS: RANCOR (6-INCH) WITH LUKE & SLAVE OOLA VINYL FIGURE 3-PACK SEP158902 FUN
3 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
4 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: CAPTAIN AMERICA FIGURE JUL158280 SQU
5 MARVEL: LADY DEADPOOL BISHOUJO STATUE SEP152305 KOT
6 DC COMICS BOMBSHELLS: THE JOKER & HARLEY QUINN STATUE 2ND ED AUG150309 DC
7 GREEN ARROW AND BLACK CANARY STATUE AUG150310 DC
8 BATMAN V SUPERMAN: DAWN OF JUSTICE: BATMAN STATUE AUG150303 DC
9 BATMAN PREMIUM COLLECTION: MAD LOVE HARLEY QUINN STATUE AUG152310 DST
10 BATMAN PREMIUM COLLECTION: MAD LOVE HARLEY QUINN VARIANT STATUE JUL158013 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 STAR WARS: THE FORCE AWAKENS MONOPOLY OCT158186 HAS
2 STAR WARS X-WING: GHOST EXPANSION PACK OCT152855 FAN
3 SUPERNATURAL MONOPOLY FEB162978 USA
4 RISK: STAR WARS EDITION OCT158587 HAS
5 STAR WARS X-WING: PUNISHING ONE EXPANSION PACK OCT152859 FAN
6 DC HEROCLIX: WORLDS FINEST BOOSTER BRICK DEC152576 NEC
7 V-WARS: BLOOD & FIRE BOARD GAME SEP152626 IDW
8 TICKET TO RIDE MAP COLLECTION 5: UNITED KINGDOM DEC152543 DOW
9 YU-GI-OH! TCG PREMIUM GOLD BOX DEC158812 KON
10 YU-GI-OH! TCG: BREAKERS OF SHADOW SPECIAL EDITION BOOSTERS DEC158528 KON

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

ComicSpectrum  Follow ComicSpectrum: ComicSpectrum Twitter ComicSpectrum FB

Advertisements

About comicspectrum

The goal of ComicSpectrum is to provide a one-stop reference for everything about & related to comics and comics culture.
This entry was posted in Comics, Comics Sales, Diamond and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s