Diamond Announces Top Sales for February 2016

The Power of Batman Gives DC the #1 & #3 Comics
Marvel Still Wins Overall by >13%

Comic fans LOVE Batman.  Batman is consistently a top selling tile, so it’s no surprise that DC publishes the heck out of comics that feature the Dark Knight Detective.  If only DC could crack the code and get the rest of their line to sell like Batman does, because Marvel is still outselling them month after month.

I suspect Rebirth will give DC a big boost in sales.  I won’t be surprised if DC beats Marvel in sales when Rebirth hits the stands.  The trick will be holding onto that lead 3 to 6 months down the line.  One thing is for sure…there will be a massive battle between Marvel & DC this summer for the contents of the wallets belonging to super-hero fans.
– Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (March 4, 2016) — Batman and Carrie Kelley journey to the Fortress of Solitude to free Superman as the renegade priest Quar and his fanatic Kandorian followers make their demands of Earth’s leaders in Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #3 from DC Entertainment, the best-selling comic book of February 2016 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was February’s top publisher with a 42.19% dollar share and a 40.78% unit share. DC Entertainment was the month’s number two publisher with a 29.01% dollar share and a 26.00% unit share. January’s number three publisher was Image Comics with a 10.13% dollar share and a 9.18% unit share. In fourth was IDW Publishing with a 4.14% dollar share and a 4.78% unit share. Dark Horse Comics placed fifth for the month with a 2.59% dollar share and a 3.07% unit share.

dollar-shareunit-share

Marvel Comics had seven of February’s top ten best-selling titles, led by Jason Aaron and Leinil Francis Yu’s Star Wars #16 at #2. Also in the top ten were Brian Michael Bendis and Sara Pichelli’s Spider-Man #1 at #4, Cullen Bunn and Salva Espin’s Deadpool: The Mercs for Money #1 at #5. DC Entertainment had three titles in the top ten; in addition to Dark Knight III: The Master Race #1, Scott Snyder and Greg Capullo’s “Superheavy” storyline continued in Batman #49 at #2. Image Comics’ best-selling book in February was Robert Kirkman’s The Walking Dead #151 at #13. The penultimate issue of Chuck Palahniuk’s sequel to Fight Club, Fight Club 2 #9, was Dark Horse Comics’ top book at #63. IDW Publishing’s Back to the Future #5 was their top book at #102. February’s best-selling non-premier comic book was Oni Press’ Invader Zim #7 at #90.

Kieron Gillen and Jamie McKelvine’s The Wicked and the Divine Volume 3: Commercial Suicide from Image Comics was the best-selling graphic novel of February and one of the publisher’s four titles among the month’s top ten. Marvel Comics had two titles in the top ten, led by Gerry Duggan and Phil Noto’s Star Wars: Chewbacca at #2. BOOM! Studios’ Lumberjanes Volume 3 ranked #3 for the month. Rounding out the top ten, DC Entertainment had three titles, led by Frank Miller’s Batman: The Dark Knight Returns at #4.

DK Publishing’s The Batman Character Encyclopedia was February’s best-selling book. Also in the top ten was Dark Horse Comics’ The Eltingville Club at #2.

Diamond Select Toys’ Ghostbusters Select Series 1 Action Figures were February’s best-selling toy product and one of the manufacturer’s three products among the top ten. DC Collectibles had one product in the top ten, the DC Comics Super Heroes: Wonder Woman Bust at #9.

WizKids/NECA’s DC HeroClix: Worlds Finest Booster Brick was February’s best-selling games product.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 40.78% 42.19%
DC ENTERTAINMENT 26.00% 29.01%
IMAGE COMICS 9.18% 10.13%
IDW PUBLISHING 4.78% 4.14%
DARK HORSE COMICS 3.07% 2.59%
BOOM! STUDIOS 2.12% 1.94%
DYNAMITE ENTERTAINMENT 2.09% 1.68%
ONI PRESS INC. 1.04% 0.85%
VIZ MEDIA 0.94% 0.38%
TITAN COMICS 0.92% 0.82%
OTHER NON-TOP 10 9.09% 6.29%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 80 32 0 112
DC ENTERTAINMENT 78 28 1 107
IMAGE COMICS 53 13 0 66
IDW PUBLISHING 41 22 0 63
DARK HORSE COMICS 27 16 0 43
BOOM! STUDIOS 23 13 0 36
DYNAMITE ENTERTAINMENT 20 6 0 26
TITAN COMICS 14 6 1 21
ONI PRESS 7 3 0 10
VIZ MEDIA 0 2 0 2
OTHER NON-TOP 10 142 134 31 307

 COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

FEBRUARY 2016 VS. JANUARY 2016
COMICS 0.14% -5.26%
GRAPHIC NOVELS -0.63% 8.21%
TOTAL COMICS/GN -0.10% -4.24%
FEBRUARY 2016 VS. FEBRUARY 2015
COMICS -6.73% -14.62%
GRAPHIC NOVELS 12.00% 18.12%
TOTAL COMICS/GN -1.69% -12.54%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -5.32% -9.52%
GRAPHIC NOVELS 1.13% 2.92%
TOTAL COMICS/GN -3.43% -8.63%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK KNIGHT III: THE MASTER RACE #3 $5.99 NOV150155-M DC
2 STAR WARS #16 $3.99 DEC150866-M MAR
3 BATMAN #49 $3.99 DEC150271-M DC
4 SPIDER-MAN #1 $3.99 DEC150723-M MAR
5 DEADPOOL: THE MERCS FOR MONEY #1 $3.99 DEC150741-M MAR
6 DEADPOOL #7 $9.99 DEC150853-M MAR
7 DARTH VADER #16 $3.99 NOV150919 MAR
8 POWER MAN AND IRON FIST #1 $3.99 DEC150732-M MAR
9 AMAZING SPIDER-MAN #7 $3.99 DEC150809-M MAR
10 JUSTICE LEAGUE #48 $3.99 NOV150171-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WICKED & THE DIVINE VOLUME 3 TP (MR) $14.99 NOV150702 IMA
2 STAR WARS: CHEWBACCA TP $16.99 NOV150951 MAR
3 LUMBERJANES VOLUME 3 TP $14.99 NOV151165 BOO
4 BATMAN: THE DARK KNIGHT RETURNS TP $19.99 NOV150279-M DC
5 BATMAN: HARLEY AND IVY DELUXE EDITION HC $24.99 OCT150255 DC
6 SUNSTONE VOLUME 4 OGN SC (MR) $14.99 OCT150579 IMA
7 NEW SUICIDE SQUAD VOLUME 2: MONSTERS TP $14.99 NOV150280 DC
8 THE FADE-OUT VOLUME 3 TP (MR) $12.99 DEC150644 IMA
9 AMAZING SPIDER-MAN: EDGE OF SPIDER-VERSE TP $15.99 FEB150860 MAR
10 SAGA VOLUME 5 TP (MR) $14.99 JUL150565 IMA

 TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN CHARACTER ENCYCLOPEDIA HC $16.99 JAN161900 DK
2 THE ELTINGVILLE CLUB HC $19.99 OCT150048 DAR
3 DOCTOR WHO COLORING BOOK $14.99 DEC151808 PUT
4 THE SHADOW DOUBLE NOVEL VOLUME 103 SC $14.95 NOV151874 SAN
5 WONDER WOMAN: AMAZON WARRIOR SC $5.99 DEC151804 SCH
6 BATMAN & ROBIN ADVENTURES: THE JOKER’S MAGIC MAYHEM TP $5.95 DEC151798 CAP
7 BATMAN TALKING BUST & ILLUSTRATED BOOK KIT $12.95 OCT151888 RUN
8 BATMAN & ROBIN ADVENTURES: TWO-FACE FACE OFF TP $5.95 DEC151795 CAP
9 BATMAN & ROBIN ADVENTURES: THE SCARECROW’S NIGHTMARE MAZE TP $5.95 DEC151797 CAP
10 BATMAN & ROBIN ADVENTURES: CLAYFACE’S SLIME SPREE TP $5.95 DEC151796 CAP

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 GHOSTBUSTERS SELECT SERIES 1 ACTION FIGURES MAY152168 DST
2 MARVEL SELECT: DEADPOOL ACTION FIGURES MAR101468 DST
3 MOVIE REALIZATION STAR WARS: SAMURAI DARTH VADER “DEATH STAR” ACTION FIGURE AUG158041 BLU
4 ALIENS WARRIOR COOKIE JAR AUG152314 DST
5 THE FLASH STATUE PAPERWEIGHT AUG152807 ICO
6 STAR WARS: THE FORCE AWAKENS: FIRST ORDER STORMTROOPER ARTFX+ STATUE 2-PACK NOV152451 KOT
7 MARVEL NOW: MAGNETO ARTFX+ STATUE AUG152630 KOT
8 STREET FIGHTER: POISON BISHOUJO STATUE MAY158417 KOT
9 DC COMICS SUPER HEROES: WONDER WOMAN BUST JUL150356 DC
10 BATMAN 1966: BATMOBILE WITH ACTION FIGURE JUN158643 MAT

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: WORLDS FINEST BOOSTER BRICK DEC152576 NEC
2 MAGIC THE GATHERING TCG: OATH OF THE GATEWATCH BOOSTERS NOV158284 WIZ
3 DC HEROCLIX: DAWN OF JUSTICE DEC152574 NEC
4 CTHULHU MONOPOLY JAN162797 USA
5 DUNGEONS & DRAGONS DICE MASTERS: FAERUN UNDER SIEGE DEC152567 NEC
6 DC HEROCLIX: WORLDS FINEST FAST FORCES 6-PACK DEC152578 NEC
7 DC HEROCLIX: DAWN OF JUSTICE FAST FORCES 6-PACK DEC152575 NEC
8 STAR WARS: THE FORCE AWAKENS CHESS GAME OCT158185 HAS
9 CTHULHU YAHTZEE JAN162798 USA
10 STAR WARS: THE FORCE AWAKENS MONOPOLY OCT158186 HAS

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

diamond-logo-color

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

ComicSpectrum  Follow ComicSpectrum: ComicSpectrum Twitter ComicSpectrum FB

 

Advertisements

About comicspectrum

The goal of ComicSpectrum is to provide a one-stop reference for everything about & related to comics and comics culture.
This entry was posted in Comics, Comics Sales, Top Sales and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s