Diamond Announces Top Sales for December 2015

More of the Same Top Comics –
Secret Wars/Star Wars/Batman

Marvel held the #1 spot on the comics list with Secret Wars #8, and Dark Knight III #2 (top comic series for November) moved to the #2 slot.  That said, the top of the comics chart continued to be mostly a boring repetition of past months: Secret Wars, 4 Star Wars books, 4 Batman books (counting Harley Quinn under the Batman umbrella)  and Guardian of Infinity sneaking in at #6 to be the only thing marginally different at the top of the chart.  Comic Shops/fans are eating this stuff up and the Big Two Publishers are feeding it to them with a shovel.

No surprise that we are seeing the debut of another series starring the incredibly popular Harley Quinn, with her “Little Black Book” series debuting at #8 on the comics chart and also taking the #2 and #7 slots on the collected edition chart with TPBs of Vol. 2 & 3 of her current series.

The surprise for me on the collected edition chart was seeing the hardcover edition of the direct-to-digital “pay what you like” series “Private Eye” by Brian K. Vaughan & Marcos Martin debuting at #1.  It was also heartening to see the TPB of “We Can Never Go Home” from Black Mask debut at #6 on the collected edition chart, it’s rare to see something from one of the smaller publishers in the back half of Previews show up in the Top 10 when it’s not included in a LootCrate or using some other stunt to pump up sales.  This seems like a series that genuinely resonated with readers.

And the book charts showed some interesting results in December.  We got 2 “Adult Coloring Books”, Locke & Key from IDW placing at #1 and Grimm Fairy Tales from Zenescope placing at #3.  Given these sales results, I’d expect to see a lot more of these coloring books coming out in future from all the publishers as they jump on the bandwagon.
    – Bob Bretall (bob@comicspectrum.com)

Diamond’s Press Release:

(BALTIMORE, MD) — (January 8, 2016) — The heroes of the Marvel universe lay siege to Doom’s castle in Jonathan Hickman and Esad Ribic’s Secret Wars #8, the penultimate chapter of Marvel Comics’ crossover event and the best-selling comic book of December 2015, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was December’s top publisher with a 37.09% dollar share and a 41.87% unit share. DC Entertainment was the month’s number two publisher with a 29.32% dollar share and a 29.93% unit share. November’s number three publisher was Image Comics with a 10.29% dollar share and a 10.65% unit share. In fourth was IDW Publishing with a 5.31% dollar share and a 4.10% unit share. Dark Horse Comics placed fifth for the month with a 3.05% dollar share and a 2.43% unit share.

dollar-shareunit-share

Marvel Comics had six of December’s top ten best-selling titles, including Jason Aaron and Mike Deodato’s Star Wars #13 at #3, Dan Abnett and Carlo Barberi’s Guardians of Infinity #1 at #5, and Kieron Gillen and Salvador Larroca’s Darth Vader #14 at #7. DC Entertainment had four titles among the top ten, led by Frank Miller, Brian Azarello, John Romita, Jr., and Klaus Janson’s Dark Knight III: The Master Race #2 at #2. Among the other premier publishers, Image Comics’ top book in December was The Walking Dead #149 at #26, Dark Horse Comics’ Fight Club 2 #8 was their top book at #81, and Back to the Future #3 from IDW Publishing was their top book at #106. December’s top non-premier comic book was Oni Press’ Invader Zim #5 at #86.

Image Comics collected the Eisner Award-winning Best Digital Comic from Brian K. Vaughan and Marcos Martin for The Private Eye Deluxe Edition, giving the publisher the best-selling graphic novel of December. Also in the top ten for Image Comics was Vaughan and Fiona Staples’ Saga Volume 5 at #5. DC Entertainment had three titles among the top ten, led by Amanda Conner and Jimmy Palmiotti’s Harley Quinn Volume 2: Power Outage at #2. Dark Horse Comics’ Avatar the Last Airbender Volume 11: Smoke & Shadow Part 2 ranked #3. Marvel Comics had three titles in the top ten, led by Star Wars: Darth Vader Volume 1: Vader at #8. Also among the top ten was Black Mask Comics’ We Can Never Go Home at #6.

IDW Publishing’s Locke & Key: Shades of Terror Coloring Book, a new entry in the adult coloring book genre based on the acclaimed comic, was the best-selling book of December and one of the publisher’s two products among the top ten. Also in the top ten were two books from Dark Horse Comics, led by The Art of Fallout 4, an artbook based on the best-selling video game, at #4.

Kotobukiya’s Halo: Mjolnir Mark V and Mark VI Deluxe ArtFX+ Statue 2-Pack, based on Microsoft’s best-selling sci-fi video game franchise, was the best-selling toy product of December. DC Collectibles had eight products in the top ten, led by the DC Comics Bombshells: The Joker and Harley Quinn Statue at #2. Also in the top ten was Diamond Select Toys’ Marvel Select: Dr. Strange Action Figure at #10.

BOOM! Studios’ Mouse Guard Roleplaying Game Boxed Set (Second Edition) was December’s best-selling game. Diamond Select Toys’ Back to the Future Monopoly remained in the top ten, ranking #2 for the month, and their Jay and Silent Bob Strike Back Monopoly returned to the top ten at #9. Also of note, Image Comics’ Superfight Decks took five spots in the top ten.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.09% 41.87%
DC ENTERTAINMENT 29.32% 29.93%
IMAGE COMICS 10.29% 10.65%
IDW PUBLISHING 5.31% 4.10%
DARK HORSE COMICS 3.05% 2.43%
BOOM! STUDIOS 1.91% 1.71%
DYNAMITE ENTERTAINMENT 1.63% 1.55%
TITAN COMICS 1.38% 1.21%
ONI PRESS 0.89% 0.74%
VIZ MEDIA 0.82% 0.31%
OTHER NON-TOP 10 8.31% 5.50%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

DC ENTERTAINMENT 98 36 1 135
MARVEL COMICS 81 27 0 108
IMAGE COMICS 77 16 0 93
IDW PUBLISHING 50 29 0 79
DARK HORSE COMICS 32 17 0 49
BOOM ENTERTAINMENT 31 9 0 40
DYNAMITE ENTERTAINMENT 23 9 0 32
TITAN COMICS 17 6 4 27
VIZ MEDIA 0 17 0 17
ONI PRESS INC. 8 4 0 12
OTHER NON-TOP 10 139 138 41 318

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

DECEMBER 2015 VS. NOVEMBER 2015

COMICS -2.14% 0.68%
GRAPHIC NOVELS 12.73% 7.36%
TOTAL COMICS/GN 1.53% 1.09%

DECEMBER 2015 VS. DECEMBER 2014

COMICS 25.05% 18.63%
GRAPHIC NOVELS 14.12% 7.03%
TOTAL COMICS/GN 21.85% 17.80%
YEAR 2015 VS. YEAR 2014
COMICS 8.99% 6.54%
GRAPHIC NOVELS 3.14% 3.35%
TOTAL COMICS/GN 7.17% 6.28%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET WARS #8 $3.99 AUG150653-M MAR
2 DARK KNIGHT III: THE MASTER RACE #2 $5.99 OCT150141-M DC
3 STAR WARS #13 $3.99 SEP150832-M MAR
4 BATMAN/TEENAGE MUTANT NINJA TURTLES #1 $3.99 OCT150148-M DC
5 BATMAN #47 $3.99 OCT150202-M DC
6 GUARDIANS OF INFINITY #1 $4.99 OCT150747-M MAR
7 DARTH VADER #14 $3.99 OCT150943-M MAR
8 HARLEY’S LITTLE BLACK BOOK #1 $4.99 OCT150151-M DC
9 STAR WARS ANNUAL #1 $4.99 OCT150941 MAR
10 DARTH VADER ANNUAL #1 $4.99 OCT150939-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE PRIVATE EYE DELUXE EDITION HC (MR) $49.99 OCT150484 IMA
2 HARLEY QUINN VOLUME 2: POWER OUTAGE TP $16.99 SEP150302 DC
3 AVATAR THE LAST AIRBENDER VOLUME 11: SMOKE & SHADOW PART 2 TP $10.99 AUG150057 DAR
4 BATMAN VS. SUPERMAN TP $9.99 SEP150285 DC
5 SAGA VOLUME 5 TP (MR) $14.99 JUL150565 IMA
6 WE CAN NEVER GO HOME TP (MR) $9.99 SEP151091 BLA
7 HARLEY QUINN VOLUME 3: KISS KISS BANG STAB HC $24.99 AUG150272 DC
8 STAR WARS: DARTH VADER VOLUME 1: VADER TP $19.99 JUL150827 MAR
9 CIVIL WAR TP $24.99 JAN072436 MAR
10 AMAZING SPIDER-MAN: RENEW YOUR VOWS TP $17.99 SEP150861 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LOCKE & KEY: SHADES OF TERROR COLORING BOOK $9.99 OCT150443 IDW
2 STAR WARS ARTIFACT EDITION HC $75.00 JUL150362 IDW
3 GRIMM FAIRY TALES: ADULT COLORING BOOK $12.99 OCT151871 ZEN
4 THE ART OF FALLOUT 4 HC $49.99 JUL158450 DAR
5 THE LITTLE BOOK OF BATMAN FLEXICOVER (MR) $9.99 SEP151821 TAS
6 WONDER WOMAN: TIARA BRACELET & BOOK KIT $9.95 OCT151892 RUN
7 THE LITTLE BOOK OF WONDER WOMAN FLEXICOVER $9.99 SEP151823 TAS
8 THE SHADOW DOUBLE NOVEL VOLUME 102 SC $14.95 OCT151917 SAN
9 THE LITTLE BOOK OF SUPERMAN FLEXICOVER $9.99 SEP151822 TAS
10 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 HALO: MJOLNIR MARK V & MARK VI DELUXE ARTFX+ STATUE 2-PACK MAY152430 KOT
2 DC COMICS: THE BOMBSHELLS JOKER & HARLEY QUINN STATUE MAY150291 DC
3 ALEX ROSS JUSTICE LEAGUE ACTION FIGURE 6-PACK JUN150332 DC
4 DC COMICS: THE NEW 52: JUSTICE LEAGUE ACTION FIGURE 7-PACK NOV138235 DC
5 DC COMICS: BATGIRL STATUE JUN150340 DC
6 BATMAN THE ANIMATED SERIES: MASK OF THE PHANTASM ACTION FIGURE 2-PACK JUL150355 DC
7 DC COMICS COVER GIRLS: CATWOMAN STATUE JUN150350 DC
8 DC ICONS: GREEN LANTERN: HAL JORDAN DARK DAYS DELUXE FIGURE MAY150299 DC
9 DC ICONS: THE FLASH CHAIN LIGHTNING ACTION FIGURE MAY150295 DC
10 MARVEL SELECT: DR. STRANGE ACTION FIGURE MAY152177 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
2 BACK TO THE FUTURE MONOPOLY JUL152198 DST
3 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION OCT128266 USA
4 SUPERFIGHT ORANGE DECK SEP150634 IMA
5 SUPERFIGHT RED DECK SEP150635 IMA
6 SUPERFIGHT BLUE DECK SEP150636 IMA
7 SUPERFIGHT PURPLE DECK SEP150637 IMA
8 SUPERFIGHT GREEN DECK SEP150638 IMA
9 JAY & SILENT BOB STRIKE BACK MONOPOLY DEC142209 DST
10 DC HEROCLIX BRAINIAC SKULL SHIP OCT158547 NEC

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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