Diamond Announces Top Sales for November 2015

DC Takes #1 Slot for Comics and Collected Editions
High Price Points Don’t Seem to Discourage Buying

DC grabbed the #1 slot on the Top 10 for both comics and collected editions, but that was their only appearance in the Top 10.  Comic Shops gobbled up the $5.99 1st issue of Dark Knight III, it remains to be seen if that will sell thru to fans in top numbers or remain on racks.

Fans continue to support frequent new #1 issues, events and other special issues.  6 of the top 10 comics were #1 issues, one was an anniversary issue (Uncanny X-Men #1) and one was the latest issue of the Secret Wars event.  The only “normal” issues in the top 10 were Star Wars #1 and 12, and with the run-up to the new Star Wars movie, an argument could be made that these are far from normal.

Fans also do not seem to be scared off by escalated pricing.  Seven of the Top 10 comics were price over the now standard price of $3.99.  Two were priced at $5.99 and five at $4.99.  Publishers see that the higher price point is not keeping books from the top of the sales charts, so this could be opening the door for more and more offerings at these price points.  We saw the same pattern before the “normal” price ratcheted up from $2.99 to $3.99.  If fans continue to buy books at the higher prices, publishers will be only too happy to provide books at these price points.

The market share of the “Big Two” continued to rise, pushing out the independent publishers with their relaunches and events that are commanding an ever increasing percentage of the budgets of fans in comic shops.  Indies had some good gains this past year, but can’t seem to hold their ground against an assault by Batman, Star Wars and universe-panning events.

Diamond’s Press Release:

(BALTIMORE, MD) — (December 11, 2015) — Gotham City’s champion returns in Frank Miller, Brian Azzarello, Andy Kubert, and Klaus Janson’s Dark Knight III: The Master Race #1 from DC Entertainment, the best-selling comic book in November 2015 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was November’s top publisher with a 43.20% dollar share and a 47.65% unit share. DC Entertainment was the month’s number two publisher with a 26.35% dollar share and a 26.09% unit share. November’s number three publisher was Image Comics with an 8.67% dollar share and a 10.02% unit share. In fourth was IDW Publishing with a 4.42% dollar share and a 3.50% unit share. Dark Horse Comics placed fifth for the month with a 3.17% dollar share and a 2.69% unit share.

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Marvel Comics had nine of November’s top ten best-selling titles, led by Jason Aaron and Mike Deodato’s Star Wars: Vader Down #1, the first part of their Star Wars crossover event. Also in the top ten were four debut titles from the All-New All-Different Marvel relaunch including Gerry Duggan and Mike Hawthorne’s Deadpool #1 at #3; Jeff Lemire and Humberto Ramos’ Extraordinary X-Men #1 at #5; Mark Waid, Adam Kubert, and Mahmud Asrar’s All-New All-Different Avengers #1 at #6; and Tom Taylor, David Lopez, and David Navarrot’s All-New Wolverine #1 at #10. Image Comics’ top book in November was The Walking Dead #148 at #21, Dark Horse Comics’ top book was Fight Club 2 #7 at #76, and IDW Publishing’s top book was Back to the Future #2 at #99. The top-selling non-premier comic in November was Warren Ellis’ James Bond #1 for Dynamite Entertainment.

Neil Gaiman and J.H. Williams III’s The Sandman Overture Deluxe Edition, a prelude to Gaiman’s acclaimed Sandman series from DC Entertainment, was the best-selling graphic novel in November. Marvel Comics had six titles in the top ten, led by Greg Rucka and Marco Checchetto’s Journey to Star Wars: The Force Awakens: Shattered Empire, the prequel to the forthcoming Star Wars film, at #2. Image Comics had two titles in the top ten, with Rick Remender and Greg Tocchini’s Low Volume 2: Before the Dawn Burns Us at #7. Rounding out the top ten, Dynamite Entertainment’s Vampirella 1969 ranked #8.

Image Comics’ J. Scott Campbell: Time Capsule 1994-2004, a retrospective of the fan-favorite artist’s first decade in comics, was the best-selling book in November. IDW Publishing’s Miracleman Artifact Edition, a lavish recreation of the artboards used by Garry Leach, Alan Davis, and John Totleben for the legendary series ranked #9 for the month.

Good Smile’s The Legend of Zelda: Wind Waker: Link Nendoroid was November’s best-selling toy. Diamond Select Toys had two products in the top ten, with the Marvel Select: Deadpool Action Figure as their best-selling figure. DC Collectibles had five products in the top ten, led by the Batman: The Animated Series: Batmobile, in scale with the new Batman Animated figures, at #6.

The DC Heroclix: Superman/Wonder Woman Booster Brick from WizKids/NECA was the best-selling game product of November. Diamond Select Toys’ Back to the Future Monopoly ranked #2 for the month. Also of note, the Superfight Card Game Core Deck from Image Comics ranked #5.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 43.20% 47.65%
DC ENTERTAINMENT 26.35% 26.09%
IMAGE COMICS 8.67% 10.02%
IDW PUBLISHING 4.42% 3.50%
DARK HORSE COMICS 3.17% 2.69%
BOOM! STUDIOS 1.96% 1.67%
DYNAMITE ENTERTAINMENT 1.90% 1.60%
ONI PRESS INC. 1.06% 0.61%
TITAN COMICS 0.73% 0.64%
VALIANT ENTERTAINMENT LLC 0.73% 0.87%
OTHER NON-TOP 10 7.82% 4.66%

 NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 72 39 0 111
DC ENTERTAINMENT 77 27 0 104
IMAGE COMICS 61 14 0 75
IDW PUBLISHING 42 22 0 64
DARK HORSE COMICS 36 15 0 51
BOOM ENTERTAINMENT 27 11 0 38
DYNAMITE ENTERTAINMENT 19 5 0 24
TITAN COMICS 11 6 5 22
VALIANT ENTERTAINMENT LLC 9 5 0 14
ONI PRESS INC. 6 6 0 12
OTHER NON-TP 10 110 131 34 275

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2015 VS. OCTOBER 2015
COMICS 8.62% 4.93%
GRAPHIC NOVELS -11.93% -10.96%
TOTAL COMICS/GN 2.70% 3.80%
NOVEMBER 2015 VS. NOVEMBER 2014
COMICS 30.05% 18.19%
GRAPHIC NOVELS -17.50% -21.76%
TOTAL COMICS/GN 13.84% 14.63%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 7.54% 5.45%
GRAPHIC NOVELS 2.24% 3.06%
TOTAL COMICS/GN 5.89% 5.26%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK KNIGHT III: THE MASTER RACE #1 $5.99 SEP150179-M DC
2 STAR WARS: VADER DOWN #1 $4.99 SEP150827-M MAR
3 DEADPOOL #1 $4.99 SEP150699-M MAR
4 SECRET WARS #7 $3.99 JUL150718-M MAR
5 EXTRAORDINARY X-MEN #1 $4.99 AUG150752-M MAR
6 ALL-NEW ALL-DIFFERENT AVENGERS #1 $4.99 SEP150651-M MAR
7 STAR WARS #11 $3.99 AUG150870-M MAR
8 UNCANNY X-MEN #600 $5.99 MAR150760-M MAR
9 STAR WARS #12 $3.99 SEP150835-M MAR
10 ALL NEW WOLVERINE #1 $4.99 SEP150716-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SANDMAN OVERTURE DELUXE EDITION HC (MR) $24.99 JUL150333-M DC
2 STAR WARS: JOURNEY TO THE FORCE AWAKENS: SHATTERED EMPIRE TP $16.99 AUG150915 MAR
3 STAR WARS: PRINCESS LEIA TP $16.99 JUN150822 MAR
4 MS. MARVEL VOLUME 4: LAST DAYS TP $17.99 AUG150888 MAR
5 SPIDER-GWEN VOLUME 0: MOST WANTED TP $16.99 SEP150873 MAR
6 DEADPOOL VS. THANOS TP $16.99 SEP150876 MAR
7 LOW VOLUME 2: BEFORE THE DAWN BURNS US TP $14.99 AUG150536 IMA
8 VAMPIRELLA #1969 $7.99 SEP151219-M DE
9 STAR WARS: KANAN VOLUME 1: THE LAST PADAWAN TP $19.99 AUG150916 MAR
10 SAGA VOLUME 5 TP (MR) $14.99 JUL150565 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 J. SCOTT CAMPBELL TIME CAPSULE HC (MR) $49.99 MAY150496 IMA
2 ALIEN NEXT DOOR HC $14.95 SEP151844 RAN
3 THE ART OF JOSE GONZALEZ HC $39.99 JUL151216 DE
4 THE SHADOW DOUBLE NOVEL VOLUME 101 SC $15.95 SEP151863 SAN
5 STAR WARS: THE ORIGINAL TOPPS TRADING CARD SERIES VOLUME 1 HC $24.95 JUN151749 ABR
6 SPECTRUM VOLUME 22 TP $35.00 AUG151902 PUB
7 DOC SAVAGE DOUBLE NOVEL VOLUME 85 SC $14.95 AUG151991 SAN
8 DC SUPER HEROES BATMAN: SCARECROW’S PANIC PLOT SC $5.95 JUN151731 CAP
9 MIRACLEMAN ARTIFACT EDITION HC $95.00 APR150415 IDW
10 DOCTOR WHO: LIGHT UP WEEPING ANGEL & BOOK KIT $12.95 JUL151829 RUN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 THE LEGEND OF ZELDA: WIND WAKER: LINK NENDOROID MAY142613 GOO
2 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
3 STAR WARS: SNOWTROOPER ARTFX+ STATUE 2-PACK MAY152428 KOT
4 THE LEGEND OF ZELDA: SKYWARD SWORD: LINK FIGMA JUN132070 GOO
5 BATMAN: THE ANIMATED SERIES: BATMOBILE APR150335 DC
6 DC COMICS BOMBSHELLS: THE JOKER & HARLEY QUINN STATUE MAY150291 DC
7 BATMAN BLACK & WHITE: HARLEY QUINN STATUE BY DINI MAY150294 DC
8 BATMAN ARKHAM KNIGHT: RED HOOD STATUE MAY150284 DC
9 GOTHAM CITY GARAGE: HARLEY QUINN STATUE APR150346 DC
10 BATMAN: THE ANIMATED SERIES: HARLEY QUINN FIGURE JUN150335 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: SUPERMAN/WONDER WOMAN BOOSTER BRICK SEP152648 NEC
2 BACK TO THE FUTURE MONOPOLY JUL152198 DST
3 MARVEL DICE MASTERS: AMAZING SPIDER-MAN SEP152653 NEC
4 MOUSE GUARD ROLEPLAYING GAME BOXED SET HC (2ND ED) FEB151158 BOO
5 SUPERFIGHT CARD GAME CORE DECK AUG150606 IMA
6 THE WALKING DEAD MONOPOLY SURVIVAL EDITION OCT128266 USA
7 MARVEL DICE MASTERS: AMAZING SPIDER-MAN STARTER SEP152656 NEC
8 MOUSE GUARD ROLEPLAYING GAME HC (2ND ED) FEB151159 BOO
9 MUNCHKIN STEAMPUNK DELUXE EDITION SEP152641 PSI
10 SETTLERS OF CATAN (NEW EDITION) NOV074603 MAY

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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