Star Wars Leads Marvel to Another Victory
…But DC Narrows the Gap to <10%
With Marvel’s Secret Wars event spinning down, they had to lean on the strength of the Star Wars franchise to keep them on top. While they beat DC by a wide margin last month, the gap dropped to less than 10% on both units and dollars for September. Batman hung onto the #3 position, joined by the Batman Annual at #7 and Justice League sticking to it’s #8 slot from last month. Walking Dead stayed in the comics Top 10 at #9, down from #7 last month.
Image Comics continues to perform, growing almost 2% in both dollar and unit share over last month. Marvel+DC still commands about 2/3rds of the units sold through Diamond, but independent books continue as a strong presence on the racks of local shops.
Diamond’s Press Release:
(BALTIMORE, MD) — (October 9, 2015) — The Rebel Alliance faces a new challenge after the Battle of Endor in Greg Rucka and Marco Checchetto’s prequel to the new Star Wars film, Journey to Star Wars: The Force Awakens #1 from Marvel Comics, the best-selling comic book in September 2015 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was September’s top publisher with a 32.67% dollar share and a 38.12% unit share. DC Entertainment was the month’s number two publisher with a 26.01% dollar share and a 26.32% unit share. August’s number three publisher was Image Comics with an 11.81% dollar share and a 12.07% unit share. In fourth was IDW Publishing with a 5.72% dollar share and a 4.84% unit share. Dark Horse Comics placed fifth for the month with a 4.42% dollar share and a 3.64% unit share. Overall, the comic book specialty market continued its ongoing trend of annual sales increases with comic book and graphic novel sales up over 7% year-to-date.
In August, Marvel Comics had six titles among the top ten best-selling comics, including Tim Seeley and Elmo Bondoc’s Deadpool Vs. Thanos #1 at #4 and Dan Slott and Adam Kubert’s Amazing Spider-Man: Renew Your Vows #5 at #6. DC Entertainment had three titles among top ten positions including Scott Snyder and Greg Capullo’s Batman #44 at #3 and Geoff Johns and Jason Fabok’s Justice League #44 at #8. Also in the top ten was Image Comics with Robert Kirkman’s The Walking Dead #146 at #9 for the month. Outside the top ten, the month’s best-selling non-premier comic book was Oni Press’ Invader Zim #3, based on the fan-favorite animated series, which ranked #41 overall.
Brian K. Vaughan and Fiona Staples’ Saga Volume 5 from Image Comics was the best-selling graphic novel for August and one of the publisher’s four volumes in the top ten. DC Entertainment had five titles in the top ten, led by Scott Snyder and Greg Capullo’s Batman Volume 7: Endgame at #3. Also in the top ten was Dark Horse Comics’ Avatar: The Last Airbender Volume 10: Smoke and Shadow Part One from Gene Luen Yang and Gurihiru at #6.
Neil Gaiman reimagines the fairy tales of Snow White and Sleeping Beauty in his illustrated children’s book, The Sleeper and the Spindle, from Bloomsbury, the best-selling book in September. Also among the top ten was Dark Horse Comics’ The Legend of Korra: The Art of the Animated Series Book 4: Balance at #3.
Based on the best-selling video game, DC Entertainment’s Batman Arkham Knight: Arkham Knight Action Figure was September’s best-selling toy and one of the manufacturer’s four products in the top ten.
Scholastic’s Minecraft: The Official Mojang Construction Handbook Updated Edition, a guide to the fan-favorite game, was the best-selling game product of September. Also in the top ten was Diamond Select Toys’ Back to the Future Monopoly, a custom edition of the beloved board game, which ranked #5 for the month.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||4.42%||3.64%|
|AVATAR PRESS INC||1.55%||1.19%|
|OTHER NON-TOP 10||11.29%||8.14%|
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||29||26||0||55|
|VALIANT ENTERTAINMENT LLC||10||5||0||15|
|ONI PRESS INC.||7||2||0||9|
|OTHER NON TOP 10||118||190||49||357|
COMPARATIVE SALES STATISTICS
|SEPTEMBER 2015 VS. AUGUST 2015|
|SEPTEMBER 2015 VS. SEPTEMBER 2014|
|YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014|
|THIRD QUARTER 2015 VS. SECOND QUARTER 2015|
|THIRD QUARTER 2015 VS. THIRD QUARTER 2014|
TOP 10 COMIC BOOKS
|1||JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE #1||$3.99||JUL150767-M||MAR|
|2||STAR WARS #9||$3.99||JUN150792-M||MAR|
|4||DEADPOOL VS. THANOS #1||$3.99||JUL150789-M||MAR|
|5||DARTH VADER #9||$3.99||JUN150796-M||MAR|
|6||AMAZING SPIDER-MAN: RENEW YOUR VOWS #5||$3.99||JUL150737-M||MAR|
|7||BATMAN ANNUAL #4||$4.99||JUL150258||DC|
|8||JUSTICE LEAGUE #44||$3.99||JUL150202-M||DC|
|9||THE WALKING DEAD #146 (MR)||$2.99||JUL150569||IMA|
|10||DEADPOOL VS. THANOS #2||$3.99||JUL150792-M||MAR|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||SAGA VOLUME 5 TP (MR)||$14.99||JUL150565||IMA|
|2||DESCENDER VOLUME 1: TIN STARS TP (MR)||$9.99||JUL150554-M||IMA|
|3||BATMAN VOLUME 7: ENDGAME HC||$24.99||MAY150231||DC|
|4||CHRONONAUTS VOLUME 1 TP (MR)||$9.99||MAY150488-M||IMA|
|5||BATMAN VOLUME 6: GRAVEYARD SHIFT TP (N52)||$16.99||JUN150290||DC|
|6||AVATAR THE LAST AIRBENDER VOLUME 10: SMOKE & SHADOW PART 1 TP||$10.99||MAY150050||DAR|
|7||MAD MAX: FURY ROAD TP (MR)||$14.99||MAY150271||DC|
|8||BATMAN: THE KILLING JOKE SPECIAL EDITION HC||$17.99||NOV070226||DC|
|9||THE JOKER: ENDGAME HC||$29.99||MAY150232||DC|
|10||SAGA VOLUME 1 TP (MR)||$9.99||AUG120491||IMA|
TOP 10 BOOKS
|1||NEIL GAIMAN: THE SLEEPER & THE SPINDLE HC||$19.99||JUL151864||HAR|
|2||WILLIAM SHAKESPEARE’S STAR WARS: THE TRAGEDY OF THE SITH’S REVENGE HC||$14.95||JUL151875||QUI|
|3||LEGEND OF KORRA: ART OF THE ANIMATED SERIES BOOK 4: BALANCE||$34.99||MAY150040||DAR|
|4||THE SHADOW DOUBLE NOVEL VOLUME 99 SC||$14.95||JUL151869||SAN|
|5||DOC SAVAGE DOUBLE NOVEL VOLUME 83 SC||$14.95||MAY151803||SAN|
|6||AMAZING ADVENTURES OF SUPERMAN: SUPERGIRL’S PET PROBLEM PB||$3.95||JUL151821||CAP|
|7||THE WALKING DEAD VOLUME 6: INVASION HC||$26.99||AUG152007||STM|
|8||AMAZING ADVENTURES OF SUPERMAN: MAGIC MONSTERS||$3.95||JUL151823||CAP|
|9||AMAZING ADVENTURES OF SUPERMAN: BUBBLE TROUBLE||$3.95||JUL151822||CAP|
|10||DC SUPER HEROES SUPERMAN: LEX LUTHOR’S POWER GRAB||$5.95||JUN151733||CAP|
TOP 10 TOYS
|1||BATMAN ARKHAM KNIGHT: ARKHAM KNIGHT ACTION FIGURE||SEP140355||DC|
|2||AVENGERS AGE OF ULTRON: HULKBUSTER VS. IRON MAN ARTFX+ STATUE||MAR152213||KOT|
|3||ARKHAM: BATMAN ACTION FIGURE 5-PACK||MAR150321||DC|
|4||BATMAN ARKHAM KNIGHT PLAY ARTS KAI: ARKHAM KNIGHT FIGURE||MAR158226||SQU|
|5||BATMAN ARKHAM KNIGHT: BATMAN ACTION FIGURE||SEP140356||DC|
|6||DC COMICS: ZATANNA BISHOUJO STATUE||FEB152360||KOT|
|7||AVENGERS AGE OF ULTRON: THE HULK ARTFX+ STATUE||MAR152212||KOT|
|8||TEENAGE MUTANT NINJA TURTLES: LEONARDO PVC FIGURE||NOV148117||GOO|
|9||ELECTROCUTIONER/LADY SHIVA/HARLEEN QUINZELL FIGURE 3-PACK||MAY150300||DC|
|10||BATMAN ARKHAM KNIGHT PLAY ARTS KAI: BATMAN FIGURE||FEB158188||SQU|
TOP 10 GAMES
|1||MINECRAFT OFFICIAL MOJANG CONSTRUCTION - UPDATED EDITION HC||JUN152754||SCH|
|2||MINECRAFT OFFICIAL MOJANG REDSTONE - UPDATED EDITION HC||JUN152756||SCH|
|3||MINECRAFT OFFICIAL MOJANG ESSENTIAL - UPDATED EDITION HC||JUN152755||SCH|
|4||MINECRAFT OFFICIAL MOJANG COMBAT - UPDATED EDITION HC||JUN152753||SCH|
|5||BACK TO THE FUTURE MONOPOLY||JUL152198||DST|
|6||DC DICE MASTERS WAR OF LIGHT FOIL PACKS||JUN152765||NEC|
|7||D&D MINIATURES SET THREE BOOSTERS||JUN152763||NEC|
|8||DC BOMBSHELLS 1000-PIECE JIGSAW PUZZLE||JUL152777||NMR|
|9||MACHI KORO CARD GAME DELUXE EDITION||JUN152743||IDW|
|10||DC DICE MASTERS: WAR OF LIGHT STARTER SET||JUN152769||NEC|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.